Skip to content. | Skip to navigation


Personal tools
You are here: Home / Blog / 5 Things You Should Do If You Want To Have A Profitable Trade Show

5 Things You Should Do If You Want To Have A Profitable Trade Show

Exhibiting at a tradeshow is a great way to raise brand awareness and to attract potential customers to your business, but the price you pay to exhibit at a show can be high, meaning that you need to pull out every trick in the book to ensure that you are getting your monies worth.

Image Credit: Pexels, Free to Use License. 

Here are five things that you should be doing at a trade show if you want to make sure that you get a return on your investment. 

  1. Set up a pre-show marketing campaign

Experienced show exhibitors know that drawing footfall to their stand starts well in advance of show day. Be sure to set up a pre-show marketing campaign to advertise your place at the show and to encourage potential attendees to book appointments with you for a chat on the day. Advertise your stand location and any offers you will have running on all your usual channels including social media and your mailing list. 

  1. Create an attractive display

You may have the prime stand location at the exhibition, but if you don’t put on a show for visitors walking by, then they’re unlikely to stop and listen to what you have to say. You don’t need to have the biggest and flashiest stand on the show floor, but what you do need is a collection of professional branded marketing materials that draw the eye into your stand and a team of smiling and welcoming faces. Posters, banners, flyers, and branded table clothes, can all help to get your message across to passers-by. For more information about how to use marketing materials like table cloths in your display check out this ultimate guide for logo table cloths.

  1. Run a promotion or a competition 

Giveaways, promotions, and competitions are all great ways to draw people to your stand. They needn’t be elaborate and you will definitely catch a few people who are just in it for the chocolate or free pens, but you could also find yourself attracting someone who is genuinely interested in your product, giving you the perfect chance to start a conversation. If you’re running a contest, then collect email addresses or business cards in exchange for entry, and be sure to have people consent to be contacted in order to remain GDPR compliant. 

  1. Arrive early and stay until the end 

Whether it’s a one day show or a weeklong festival, be sure to show up early and to stay until the end. It can be easy to lose motivation towards the end of a longer show, but you need to remain strong until the doors close. You never know when the next big lead will come around the corner, so remind yourself what it has cost for you to be there and remain vigilant and professional until the end. 

  1. Follow up straight away afterward

One of the biggest mistakes made by new show-goers is to forget to follow up. Be sure to have a follow-up plan in place that you can start as soon as the show ends, such as an email marketing campaign to send to all new leads thanking them for stopping by. It’s best to get back in touch with people you have met at the show as soon as possible while the day is still fresh in their mind otherwise you risk them taking a deal from one of your competitors instead. 

So there you have it - trade shows can form an extremely effective part of a marketing strategy when approached correctly - do you like to exhibit at them?

Add comment

You can add a comment by filling out the form below. Plain text formatting. Comments are moderated.