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Skinny and Company Coconut Oil Testimonial
Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
Located in Blog
Final thank you to Skinny Coconut Oil online influencers
We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Located in Influencer Marketing (IM)
Influencer marketing is 1% inspiration, 99% perspiration
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in Influencer Marketing (IM)
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Kindness opens many doors online
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Earned media blogger outreach is alive and well!
Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
Located in Influencer Marketing (IM)
My influencer marketing tools of the trade
I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Located in Influencer Marketing (IM)
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Influencer Marketing (IM)
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)