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Janet Thaeler & Maryanne Conlin on Influencer Marketing
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Kindness opens many doors online
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
Take your bloggers and social media influencers to lunch
Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Social Media Marketing (SMM)
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Influencer Marketing (IM)
The State Of Earned Media Blogger Outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in Blog
The quantum mechanics of blogger outreach
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)