Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — I think this article is actually going to be printed into the pink pages of the FT on Thursday, February 12 — go pick it up and hand it to the members of the C-suite, Blogs that spin a web of deception:

A web of deception By David Gelles

An overenthusiastic em­ployee from the computer supplies maker Belkin posted an offer online last month – $0.65 for anyone willing to write a positive review of Belkin products on Amazon.com. Several people took up the offer, producing gushing appraisals of Belkin products they had never used.

After a blogger exposed the scam, news organisations jumped on the story. The offer was removed and Belkin’s president weighed in with an apology.

The incident was a public relations disaster for Belkin. It was also a prime example of “Astroturfing”, the unsavoury marketing practice of generating fake grassroots enthusiasm for a product.

Given the anonymity afforded by the internet, it is hardly surprising that deceptive marketing is on the rise. Consumers are spending more time online and companies are seeking new ways to reach them.

But now, in an effort to regulate how employees behave on the web, companies and industry groups are developing their own online codes of ethics. They want to ensure that when staff do engage with social media, they act ethically.

Last year, Coca-Cola established its own set of social media guidelines and distributed them in a memo to all employees. The policy emphasises the need for transparency and encourages employees to use common sense when discussing the brand online. “We’ve always had very diverse channels to reach consumers,” says Adam Brown (pictured), digital communications director. “Wherever they are, that’s where we go. That’s now evolved into the need for a social media policy.”

So when Mr Brown went online to promote Coca-Cola’s Super Bowl advertisements, he followed the guidelines. On Facebook, Mr Brown announced that he was a Coke employee and pointed other users to the Coke ads on YouTube. On Pittsburgh Steelers fan forums, Mr Brown, who is from Pittsburgh, named his employer and then directed fans to the Coke blog, which had an interview with Steelers’ defensive star Troy Polamalu.

Mr Brown said more deliberate engagement with online conversations was a necessity for a global company such as Coca-Cola. “We’re mentioned several thousand times a day on blogs, and there are several hundred tweets about us on Twitter,” he says. “There is a lot of conversation taking place about our brand without us. Where appropriate, we wanted to start getting involved.”

Companies began interacting with social media years ago. But only recently have those involved with the industry perceived a need to develop ethical standards. Among the first to do so was The Word of Mouth Marketing Association, an organisation for the viral and buzz marketing industry. Womma published an ethics code in 2005, emphasising honesty of relationship, opinion and identity.

Since then, many companies have used the Womma code as a blueprint for their own guidelines. “Companies are learning every day that there is a right way and a wrong way to engage with social media,” says Paul Rand, vice-president of Womma’s board and head of its ethics project. “Some companies are learning by touching the burning pot; some companies are learning from the mistakes of ­others.”

One company that “touched the burning pot” is Shelfari, a social networking site for book lovers, owned by Amazon. As it battled for market share in late 2007, it came under fire for its poor design and clunky user interface. Soon, comments appeared on more than 50 blogs attesting to Shelfari’s greatness. “I have been on Shelfari for a couple of months now and absolutely love it,” read one. “Shelfari is such a great site. I joined a couple of months ago and I have been hooked on it ever since,” read another.

But all the comments were posted by the same user, “schaufferwaffer”, who was soon exposed as a Shelfari employee. Shelfari’s chief executive admitted to the Astroturfing (he blamed it on an intern who knew no better), and promised it would never happen again.

Such behaviour is declared out of line in the “disclosure best practices toolkit”, an ethics code drawn up by the Blog Council, an organisation for heads of social media at big companies. The document advises employees and agencies to announce whom they work for when communicating with blogs or bloggers. It also encourages employees to provide a means for contacting them directly, if someone they interact with via social media wants to follow up with a two-way conversation. The toolkit also warns against using pseudonyms.

IBM was one of the first companies to develop its own social media policy. In 2005, it published its “social computing guidelines”, which insist that employees write under their own names, using the first person, and make it clear they are speaking for themselves and not on behalf of IBM. It also prohibits employees from referencing clients, partners or suppliers without their approval.

UPS is developing its own online ethics policy after recognising how damaging Astro­turfing and other online misbehaviour can be for a company’s reputation. “If one of our airplanes goes down, we have a very clear plan for getting information to the media,” says Norman Black, director of global media services. “We realised we did not have a good plan for responding to a crisis on the ­internet.”

In some countries, deceptive marketing practices are not only frowned upon but also illegal. In the UK, the law identifies “falsely representing oneself as a consumer” as a punishable offence. And in 2006, the US Federal Trade Commission issued regulations stating that word-of-mouth marketers must disclose their relationships. But in spite of these new rules there has been little enforcement of the measures.

Even without prosecution, Belkin seems to have learnt its lesson. Melody Chalaban, speaking for the company, says Belkin will soon be holding seminars to teach employees how to interact ethically with social media, and is also considering joining Womma. “We want to stress that this is an isolated incident,” says Ms Chalaban. “We don’t endorse or condone unethical practices like this.”

Side Bar: The last post: underhand tactics can end in a PR disaster

* Flogging. Fake blogs can help companies get a personal voice behind a marketing campaign – but they risk a PR disaster if they are uncovered. When Sony tried to boost sales of its PSP portable gaming unit, it started a blog supposedly by two boys who wanted PSPs for Christmas. When it was revealed as a fake, Sony apologised and took it down.

* Astroturfing. A technique that gets its name from the practice of generating fake grassroots enthusiasm. One Florida company, PayPerPost, serves as a matchmaker between companies willing to pay for good press and bloggers willing to plug products that they have never used. After receiving criticism, PayPerPost now requires bloggers to disclose that their posts are sponsored.

* Comment spamming. Flooding the comment fields of blogs with enthusiastic notes about a company, even with full disclosure, is not welcomed by web users. When a Motorola employee commented on dozens of posts on a technology blog – each comment a plug for the new Motorola Krave – bloggers responded with snide criticisms of his spamming, which duly ceased.

Copyright The Financial Times Limited 2009

I have started doing a lot of traveling and I think that shipping stuff around via UPS or FedEx is a much better idea than checking luggage, especially if it is domestic and since carriers are beginning to charge for the privilege of losing or misplacing your luggage. This is via AARP:

Now that airlines are charging for checked bags, you might want to consider shipping them ahead, using a ground service like FedEx or UPS. Most big airlines now charge up to $25 one-way to check a second bag, more for additional or overweight bags (see Sky High Luggage).

Sending a 26-inch, 40-pound suitcase from Manhattan to downtown Chicago costs about $25 on FedEx, $27 by UPS; from Manhattan to downtown Los Angeles, about $41 on FedEx, $49 by UPS. A bag weighing 55 pounds shipped from New York to Miami Beach is about $39 on FedEx, $43 by UPS. The same “heavy” bag could cost $50 to $100 on some airlines.

Shipped baggage is tracked and takes two to four business days to arrive, so you’ll need to pack in advance if you want your things to be there when you arrive. But, just think, you won’t have to drag bags around the airport, wait in lines to check them, hang around the carousel—or worry about lost luggage. To calculate your own shipping costs, visit FedEx.com and UPS.com.

I have been trying to think of the best way to convey the weekend at PodCampOhio but my virtual friend new friend Ann Miller did a much better job of honoring the weekend!  And, yes, I was one of the folks who received hand-made cookies! And here, below, is Ann Miller’s (AKA AnnOhio‘s) Introduction to Pod Camp…

Introduction to Pod Camp…

I never ever ever thought you would hear from me, I’m going to Pod Camp Ohio. Yet, yesterday morning I was up and out the door at 7:45 to drive to Columbus for the first ever Pod Camp Ohio. I’ve seen a lot of people on my Twitter list talk about Pod Camp experiences…and I admit I have liked the idea of having so many friends in one place to get a chance to meet. But the rest of it? The sessions? Meh…

I probably would not have gone at all if I hadn’t seen a status message from Chris Abrahams–going to Pod Camp Ohio–I sent him a message, are you serious. That was the nudge I needed to sign up and make plans to go.  I kidded pre-conference that I would be in the corner with the giant panties over my head tied up with a cat5 cable.  :o)

With the help of Andrew I found the location without any difficulties, it was close to the highway and very easy to get to.  A gold star for the Pod Camp Ohio planners for finding such a great location.  The facility was nice, free wifi a geek’s paradise!  I spotted Ms. Sangs, @KaitSwanson as soon as I got in the door.  I had to give her a hug even before I checked in for the conference.   That hug and that chance to finally meet her made my day, could it get any better than this?

I started wandering around, getting my bearings, pulling out the lanyard for my name tag, writing @AnnOhio on it and getting myself organized.  As I made my way back to the room for the first address of the day, I passed a lady with pink streaks in her hair–I knew right away it was @AlisonL.  I gave her a big hug and delivered the promised homemade cookies.  It was nice to finally get to meet her in person.  As a I am talking to her I see a few more familiar faces @BarbaraKB and @DanielJohnsonJr–more hugs delivered.

I found a seat about mid-way back and made myself comfortable.  I love to people watch, and I took a look around and didn’t see anyone else that I knew.  I hear someone behind me talking to the person next to him.  “Hi, I’m Chris Abraham.”  I turned in my seat… “Chris? AnnOhio!” Naturally I jumped up to give him a big hug to welcome him to Ohio.

I looked through the session list, trying to find the non-geekiest session to go to.  First up a session by my twitter pal (who I constantly harass for being a geek) DanielJohnsonJr.  When I got to the room Chris was standing outside, he was planning to attend the same session. Alas, the door was locked.  I pull out my cellphone and send Daniel a text message–the door is locked dummy.  I made my way to the back of the room, I planned to knit during the session. The room filled quickly with people and I was glad to have a seat with a table to spread out all of my stuff.  There was about 10 minutes before the session started, it gave Chris and I a chance to talk a little more.  Daniel then had people do introductions, you know the usual name, where are you from blah blah blah…when it was my turn I said, “My name is Ann I’m here to see Daniel and to knit”.

It really was a great session, I have to confess that I learned about a few new things, and it was fun to see a Twitter pal in a new light.  (That does not mean that my constant harassment of the guy is  going to end!)  I noticed during the introductions a familiar name and stopped him.  “Oh Mr. tw3nty3ight? I saw PreppyDude talking about me to you last night I’m AnnOhio. “

“AnnOhio! I have to take a picture for PreppyDude.” Acckkkk I iz on BrightKite!  But it shows me knitting so the guy is ok in my book.  (Sheesh BrightKite?)

The next session in the room was on viral marketing, I was comfortable and decided the topic sounded interesting, as did most of the other people at the unconference, we moved to a larger room which put the presenter 10 minutes behind.  I could have actually stayed in this session for another hour, I have a feeling that the period after the presentation, the time for questions and responses would have been just as valuable as the session.  Next up..LUNCH!

There were some challenges for lunch, but in no part due to the organizers of the event.  The catering company forgot a few of the ingredients for the tacos.  It might have also helped to make things go faster to pull the tables out from the wall and to let people go through the line on both sides, it was a narrow hallway that may have been a challenge.  I honestly heard no one complaining at any point during the day.  It was a well run event, and the organizers should be proud of what they accomplished.

Lunch, was my favorite part of the day–not because the food was amazing, it was sitting down and connecting with friends.  Talking, laughing, sharing stories…and seeing the circle of people grow and grow.  I made a few new friends–people who I added to my Twitter list with the caveat that if they weren’t adding to my life I was subtracting them.  I saw people sitting off alone, laptops open, Twittering and doing a variety of online social media.  Excuse me? You are in a room full of people, many, if not most with the same interests as you and you are ONLINE?  I’ve been known to stick a cellphone down my shirt at tweet ups when people were tweeting, not even my bra is big enough to hold a laptop.  :o)  I had someone from the conference add me on Twitter–he said he did  the add during lunch.  I later teased him “Why didn’t you come find me at lunch and sit at the cool table and have a real conversation with me?”

After being entertained by Paull Young and Luke Armour I had to stay for their session about what not to do in social media.  They made me giggle, and I would give them two thumbs up as my favorite session of the day.

Then..it happened…I attended a session at the very edges of geekiness, what I thought pod camps were all about.  As more and more html code popped up on the screen I felt the energy, the very life leaving my body.  I turned into pod camp zombie.  The presenter was full of lots of helpful information, but it was clearly the wrong session choice for me.  I hit the geek wall and crumbled to the bottom in a pile.

Yikes, it was time to escape and make my way back to my corner of the cornfields. I passed out a few hugs on my way out the door and headed home in the pouring rain.  I saw several tweets from friends who went out to dinner and or drinking afterwards, and that made me wish I was still there.

A few things I would have done differently–I would have made hotel reservations and stayed in Columbus on Saturday night.  In reality I didn’t even plan to be there at lunch time, I thought I would be long gone.  I would have left the session that sucked the life out of me and just wandered the halls connecting with people.  I’m used to going to conferences and feeling the need to attend as many sessions as possible.

All in all..a day much better than expected and a chance to connect with friends.

tw3nty3ight

A big part of what my firm, Abraham Harrison LLC, does is online outreach and blogger relations. We’re doing our first book promotion campaign for our client, Survivor Corps, and Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and we have been having a lot of fun and plenty of success. We are very proud and excited by our work on this campaign. Here are a bunch of the blog posts that we have been able to collect over the last few weeks of active campaigning of people and bloggers who have chosen to be responsive to our blogger promotion in the form of blog and forum posts:

Carey from Parenting Tales is planning to write a review of I Will Not Be Broken, according to the post Just Call Me Critic:

I will also be reviewing a book from Survivor Corps co-founder as he writes about what he has learned from his personal struggles in life and how he was able to turn his tragedy into triumph.

Jennifer, The Army Wife blogs about Survivor Corps, Jerry White’s organization, in a post titled Survivor Corps:

One of their founders, Jerry White, has recently written a book entitled I will Not Be Broken. I’m lucky enough to be receiving a copy of it from Survivor Corps, and I’ll be posting a review of it when I’m finished. It talks about how to deal with adversity, and the ups and downs that life throws us all too often, and I know we can ALL benefit from some advice on that subject!

Ilori Olalekan revived a blog partially based on excitement over I Will Not Be Broken over on Parenting Cares in the post Dealing With Life Crises:

Life crises are unavoidable experiences which everyone of us must pass through. It is not to be bargained. These experiences though differing from one person to another is at the same time very similar in nature. This is why sharing ones experiences with another is of great help during these critical times, cause it infuses the courage and strength to bear the crises. Based on this truth mentioned above, I will like to introduce a book written by Jerry White, co-founder of Survivor Corps;”I will Not Be Broken Five Steps to Overcoming a Life Crisis“. This book is aimed at helping us overcome life crises.

Outwitting crisis is a blog post about the interview that Guy Kawasaki did with Jerry White of Survivor Corps over on Angel 4 Angels:

We may have all faced or are facing crisis in our lives, in varying degrees. Some of us may have survived it, others may have given in. But there is always a lot to learn from those who have suffered unimaginably but triumphed by sheer grit and self will. Excerpts from an interview Guy Kawasaki had with Jerry White, whose life changed in 1984 after he lost one leg to that lethal litter called landmine. He later co-founded Survivor Corps and went on to share the Nobel Peace Prize in 1997.

Stephen Hershey of Reality Sandwich covered Survivor Corps and I Will Not Be Broken in the blog post Reframing Survival:

Jerry White, landmine survivor and cofounder of Survivor Corps, shares his own healing process while advising those who are suffering from tragedy in I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. White seeks to turn “tragedy into triumph,” encouraging victims and their families to face facts, choose life, reach out, get moving, and give back. Voices include Lance Armstrong, Princess Diana, and Elie Weisel. The first chapter is available for download.

Deborah Evens over at Paravanes: Christian Meditations writes about Jerry White’s book, I Will Not Be Broken, in a post called No Middle Ground: I Will Not Be Broken:

After reading White’s five steps to overcoming, I realized there is no middle ground in recovery and reclaiming. Either you forever live as a shadow of your former self, or you emerge to become greater, more lovingly creative, and stronger. If you think you’re on the middle ground, you’re in shadow land. Perhaps this is what the Apostle Paul referred to when he asserted “…in all these things, we are more than conquerors…” (Romans 8:37). Properly understood (meaning from God’s point of view), we can not only survive our LAEs, we can “more than conquer” them.

Victor Kaonga of the blog NDAGHA writes about survivorship and Jerry White’s 5 Steps to Overcoming a Life Crisis:

Jerry White, a cofounder of Survivor Corps, an organization that helps victims of war and terror. Our mission, and my passion, is to help survivors heal and get on with their lives. Sounds simple, but in many places where we work, the idea of overcoming doesn’t always resonate.

This sounds to be a very promising book. I should admit that though I have not read the whole book (I am under extreme pressure to survive writing…-will disclose later), I sense the book has inspiring stories that would give someone some needed strength or perspective on life as we survive.

Of course for me I wish the book clearly advocated for God’s help in life because human strength alone is not adequate. I strongly believe that survivorship is not complete without God and in any case our simple survivorship is simply a foretaste of what we really need to be. We need to be thriving and not surviving.

Scott Goodson write about the Interview that Jerry White did over on Guy Kawasaki’s blog on his blog, Scott Goodson’s Writings in his post, Five Steps For Overcoming a Life Crisis:

Jerry White has recently published an extraordinary book (entitled “I will not be broken”) which I have ordered on Amazon tonight. He is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. Guy Kawasaki has a wonderful posting with an interview with Jerry today.

Kathi mentions I Will Not Be Broken over on her blog in a post entitled Monday Potpourri of Things to Pass On:

I received an email about a book that looked interesting, if you want to find out more about it, it’s called I Will Not Be Broken : Five Steps to Overcoming a Life Crisis by Jerry White. I’m looking forward to reading it and will let you know what I think when I finish my copy.

Karine found I Will Not Be Broken over at Guy Kawasaki’s blog and mapped it to surviving entrepreneurial failure — and how to take that feeling of being a failure and the victimhood associated and turn it around and realize that just because you have a failed experience doesn’t — and shouldn’t — paint you as a failure — in a post called Surviving a failed project:

I read an excellent post from Guy Kawasaki’s blog, How to change the world. The post was an interview with Jerry White, the co-founder of Survivor Corps. The interview focused on the art of survival. How do you go on after a tragedy, how do you move away from that event?

It made me think about the aura that failure can give you. When you project fails, you can surrender to the failure or move on, determined to make the next project a success. You can also choose to become a victim of that failure, a let it taint the next project with defeatism.

The Interview that Jerry White did over on Guy Kawasaki’s blog on his blog really resonated with Shane over at What Leadership Demands in a post called Survival:

Of all the articles and stories I read this week this one stuck with me. I am fascinated by how much of what Jerry White has learned through is own personal tragedy translates to all of us and how we go through life.

At some point we are all confronted with a “life crisis”. This crisis will ultimately test our faith… the question for each of us is where, or in who, will our faith be placed? Pay specific attention to question #3. The five steps Mr. White identifies as essential to overcoming a crisis in this world looks a lot like the stages anyone would go through as they accept Christ and begin to follow him to get beyond their past without him.

Mr. White does not speak to his own personal faith journey so I can not offer an opinion on his source for his survival process. Truth, though, has only One source regardless how we think we arrive at it. He does quote the Dalia Lama but that does not necessarily point us to where Mr. White’s ultimate faith lies.

Jim and Brenda Johnson wrote a wonderful post about I Will Not Be Broken on their blog, Straight, Not Narrow, in the post “I Will Not Be Broken”:

That’s the title of a new book which, while it is not specifically about the LGBT community, it does cover some topics that are of value to everyone, perhaps every particularly LGBT people. The information below is from the official website for the book. I was contacted and asked if I would post something here about the book, and I am happy to do so.

Bruce Tomaso of the The Religion Blog of the Dallas News wrote a very lovely post about I Will Not Be Broken entitled Landmine Survivor Writes About Coping with Crisis

Jerry White, who lost a leg when he stepped on a landmine in Israel in 1984, is a co-founder of Survivor Corps, a group dedicated to helping the victims of violent conflicts around the world. He’s been active in the International Campaign to Ban Landmines, which shared the 1997 Nobel Peace Prize.

White has written a book, “I Will Not Be Broken: 5 Steps To Overcoming a Life Crisis,” in which he offers his advice on how to get through tough times — the loss of a loved one, a painful divorce, a serious injury, and so forth.

Jill Army of her eponymous blog, Jill Army, plans to review I Will Not Be Broken by Jerry White — in fact, she was inspired to revive her blog partially in order to do the review! We really appreciate it (via I’m un-jinxing myself!):

I intend to begin blogging again…right after I scrub the residual sticker goo off my computer. I will be reviewing a book : “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis,” by Jerry White, the co-founder of Survivor Corps http://iwillnotbebroken.org. I’ve already read the intro and first two chapters (thanks to the free download) and it’s going to be inspirational and help so many people. I know it is something all my readers (yes all two of them …hi dad!) will enjoy and pass on to those around them that need to hear the message and take the steps. I know I will. Looking forward to blogging again.

At 8 Hours & A Lunch, Deb Owen wrote a review of the Interview that Jerry White did over on Guy Kawasaki’s blog:

There’s a must-read interview with Jerry White on Guy Kawasaki’s how to change the world blog today that he is calling “The Art of Survival.” [...] I began to look for my “favorite snippet” in the interview, but the whole interview is worth the few minutes to read. It’s a great perspective with applications many of us could use in multiple areas of our daily lives. Check it out.

Heidi blogs about Jerry White’s book in a post called, “I Will Not Be Broken”: The Book by Jerry White, Survivor Corps, on here blog, Mommy Monsters:

I have not read this book … but this looks like a worthwhile read for those who are struggling to rise above circumstances from their past or present. So I wanted to pass it on to you!

Guy Kawasaki wrote a stellar blog post about his interview with Jerry White on the Art of Survival, about Survivor Corps, and about Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis:

Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His life changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis

Erin Burke of Liquid Heat wrote a forum post about the book, I Will Not Be Broken over on the forum SL Exchange:

I will be the first to admit that I am not a book reviewer or even a professional blogger for that matter. Recently a book was brought to my attention that I felt compelled to let everyone know about. The book is titled “I Will Not Be Broken” and the author is Jerry White.

It’s funny how life works sometime, the person that told me about this book thought I would be interested because I work with Relay for Life in Second Life. I work with Relay for Life because on June 21, 1996 I lost my mother to cancer and it makes me feel as if I am honouring her life by hopefully helping raise money to find cures for cancer, so that someone else will be saved the pain and fear she went through and the pain and fear I have continued to go through by losing her.

I Will Not Be Broken is not a book about cancer survivors specifically, it is a book about survivors period. Survivors of any crisis that enters their life and how to live with it and overcome it. There was a line in Jerry’s book that although very simple, really struck me

“They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger.”

There is a very thoughtful and Buddhism-focused blog post about Jerry White’s book over at Transparent Eye, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White:

I don’t usually respond to press releases, but the one announcing I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White interested me enough that I checked out the intro and first chapter, which are available online.

White is the co-founder of Survivor Corps who lost his leg to a land mine. The book sounds like it has a self-help orientation, and is chock full of anecdotes. He distills it into a five-point program

o Face facts
o Choose life
o Reach out
o Get moving
o Give back

My sense is that it is compatible with Buddhist notions of compassion, though oriented more toward international humanitarianism.

Speaking now from my own knowledge, studies of human happiness have shown that it has little to do with actual circumstance, and more to do with predispositions are are either genetic or developmental. People can come back from tragedy, but a key step is to loosen attachment to the way things were but no longer are(Buddha’s Four Noble Truths). Once that block is overcome, finding new life goals and working toward them can provide a path to achieving satisfaction.

Sharon of The Reservoir wrote a very complete review post entitled Book Review: About I Will Not Be Broken, a Book by Jerry White:

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Sharon also wrote a touching and insightful personal testimonial in a post called Dealing with loss (my experience):

In November of 2006 I lost my cousin to a fatal road accident. It was even more harrowing because I had known him for little over 10 years; both families had recently become reconciled. He was also one of my favorite cousins.

It was like most deaths of that sort, a needless one. I remember when I first heard the news, the question I kept asking was why? I needed to know why it happened. He was only 24 years old, he hadn’t even begun to really live life. How could he just be snuffed out like that?

I’d just been called to bar (in fact, he was buried on the same day I was called to the bar). So I just buried it deep down inside me and didn’t think about it.

Then less than a year later, I met my husband to be. In telling him about my family, I started to tell him about this cousin when I felt a deep flood of emotion threaten to drown me. I started crying and just couldn’t seem to stop. I cried so hard, I wanted to die. I was still asking why?

I finally dried my tears. I still don’t understand why. I became a lawyer and he wasn’t there to rejoice with me. I’m getting married soon and he never even met my fiance. I still haven’t deleted his email address from my inbox. Many times I think I’m over it and then I feel the grief well up again; and the tears start to trickle down unobtrusively.

But I have refused to allow the grief incapacitate me. Instead I tap into it and it makes me stronger. It gives me more compassion for others, keeps me in touch with my feelings. It reminds me of my own immortality and helps me keep my priorities straight.

In my own way, I have assimilated the 5 steps to dealing with crisis in Jerry White’s book, I Will Not Be Broken and made them work for me.

I know my cousin is gone and nothing I do will bring him back; not all the grieving in the world. I can’t shut down because of that (he wouldn’t want me to). So I have chosen instead to live and not merely exist. I get together with my brothers and his brother every now and then to reminisce about him. It keeps him alive in our hearts and we offer strength to each other. I live my life in a way I know will make him proud but more than that, the experience has made me more compassionate to others who are also grieving.

These steps are time tested and have been proven (especially in my own life). We can’t stop tragedy form happening but we can overcome tragedy. However it is a personal choice. But it is a choice that can be made if the steps in I Will Not Be Broken are diligently applied.

Sandy Carlson writes about Jerry White’s book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White, in the post Review: I Will Not Be Broken:

The book outlines a program of five steps for coping with disaster. He draws on his experiences as well as those of famous persons such as Lance Armstrong; Diana, Princess of Wales; Christopher Reeve, the American Psychological Association, and the not so famous–his college roommate, his mom, Bosnians who survived the warn in their country, a little Cambodian girl who also lost a leg to a landmine. His drawing on the wisdom of persons from all walks of life underscores he beliefs that wisdom is a collective resource as well as an individual one and that all life is interconnected. White’s book approaches the challenge of trauma positively by focusing on individual strengths rather than dwelling on what went wrong and why.

I Will Not Be Broken is an earthy, conversational, and real testament of the beauty and wonder of all life.

Burkitt wrote a post about I Will Not Be Broken by Jerry White in the the British Cancer Survivors forum:

I received an email from somebody recommending this book: I will Not be broken. I had a look at the website and I think the book is worth recommending to others, even though it was not written by somebody affected by cancer.

Carl Wilton wrote, in May 12, 2008 – Unbroken, on his blog, A Pastor’s Cancer Diary, how the experience of a man who has lost his leg to a Landmine in Israel has a lot in common with someone suffering and surviving cancer. That illness and tragedy is transforming and always immensely difficult to overcome — to survive and then thrive:

I think White’s conclusions can be generalized to include the experience of being diagnosed with a slowly-progressing disease like cancer. In the book, he recalls a conversation he had with Princess Diana, with whom he worked as an anti-landmine activist. Touring Bosnia and speaking with survivors, they observed that everyone seemed to have “their date.” They could all state precisely on which date they had been injured or bereaved.

Many of us cancer survivors can do the same with our dates of diagnosis (mine was December 2, 2005). Before that date, we may have a suspicion something is wrong, but we still have the luxury of hoping it’s nothing serious. After that date, we can never return to such naiveté. We will, forever after, be cancer survivors.

Mommy blogger, Robin, wrote a powerful post on her blog, Around the Island, Rebuilding a better world, one survivor at a time:

Until a few weeks ago, I had never heard of Jerry White, let alone known that he is a leader in the international fight against landmines. I didn’t know that he has this calling because he himself lost his leg to a landmine when he entered an unmarked minefield in the north of Israel, my own country, in 1984. I didn’t know about his struggle to redefine his life after his accident, to choose survival, and I didn’t know that he had taken it one step further, going on to found the Nobel Peace Price-winning Landmine Survivors Network (LSN), the same organization that Princess Diana was involved with.

I didn’t know that he had recently expanded LSN’s mission from aiding those injured by landmines to aiding all those who are victims of the worst epidemic of all – the very preventable epidemic of war and violence. The new mission bears a new name as well – Survivor Corps – which reflects both its calling and its philosophy.

Now I know, and I am proud to help spread the word.

If you’re interested in blogging about either Survivor Corps or the book, I Will Not Be Broken, pop me an email and I can hook you up.

I was cruising food blogs tonight for a client of mine and I stumbled upon an article over at the Cookthink Blog called NPR: Understanding the economics of French toast. Wow, this is very interesting, check this out — it really reminds you how profoundly bio fuels take food out of our mouths — in this case, by upping pricing on staple ingredients, just like Mark warned over on Biodiesel is Food Not Fuel by Mark Harrison:

On Sunday night, I caught a great story on the rising costs of food, all told through the lens of French toast.

For one baker in DC, 100 pounds of wheat flour has gone from $18.50 to $54.00, an 190% increase from this time last year. Eggs have gone from $1/pound to $1.50/pound. Just taking into account the increase for flour and eggs, one 600-pound batch of brioche dough costs the baker $162. This time last year, that batch was $55.

Factor in the rising demand for bio-fuels, the rising global demand for beef and the increase in fuel costs, and you have an environment where, as an economics professor from Duke says, the price of “everything has gone up.”

Every man’s man has to have at least one thing he cooks — something he brags about and is known for, at least in the family. My dad made “hash” which was a mixture of corned beef hash from a can, pan fried leftover baked potato from the night before, and sometimes, onion.

Many men are known for their waffles or their pancakes, and some are known for their Sunday fry ups. Well, let me tell you about the moment I knew I would make crêpes my signature dish.

Around six years ago, I attended a Bastille Day up in Bethesda, MD, and there was a crêpe stand. I had eaten a metric tonne of jambon et fromage crêpes while I was in Paris, but this was a time when I was living with Martha Stewart. I owned Wüsthof knives and a Kitchen Aid mixer and a couple Cuisinarts. I eyed stainless All-Clad at one point more than I was eyeballing Porsches. So here we are, Michelle “Martha” Nolan and I, at a phalanx of crêpe-makers. Crêpiers. They used austere steel pans and floppy flexible spatulas. And they took ladles of runny batter and poured them into sizzling blackened bare steel pans.

I went out to William-Sonoma and bought a pan, a spatula, and a book, Crepes: Sweet & Savory Recipes for the Home Cook, which is battered and broken but has served me very well over the years even though I basically use only one recipe from it, which is the recipe for the savoury crêpe. With that simple recipe I have hosted parties, I made desert, breakfast, and dinner.

I have wooed women and have made friends. I have also impressed based o­n the simple formula: people love seeing someone do something masterfully. I make crepes masterfully.

Over the years, I have bought many a crepe pan. I love to season them, use them for a couple months until the steel attains a natural non-stick surface, and then give them away to friends as gifts. People love them, although they rarely use them. After they are thoroughly seasoned they are beautiful and timeless. When they are seasoned, they are never again washed with soap. Grime and gritty bits are rubbed off with salt and a brush.

Then I buy more. I recommend the 9 1/2″ Heavy Duty Carbon Steel Crepe Pan, which is the one you should get. When you bring it home, scrub it well with soap and hot water, to remove the protective surface. Then put it o­n the range under high heat to dry it off. Next, pour some olive oil into the pan when it is dry and turn off the heat. Pour enough in to coat the bottom of the pan. Turn o­n the oven to 350F. When the oils cools, take a rag or a tea towel and rub the entire pan with the oil. Put the oiled pan in a 300F-350F oven for about an hour. Be sure to let the pan cool before touching it. I suggest using olive oil, but other people recommend peanut oil and the traditional way way to use lard, which I will surely try next time out. Don’t buy a blue steel pan, I am not pleased with them. Get the pan I recommend above and you should be good to go. Good luck and I will include my favorite and only recipe below for your enjoyment.

Savory Crepes

These versatile, multipurpose crepes, and the variations that follow, are great for savory fillings. Keep a stack o­n hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.

It takes just 2 or 3 teaspoons of butter to coat the pan for a batch of crepes. A paper butter wrapper with a small amount of butter o­n it is a fast way to achieve this. For health reasons, if you prefer you may use 2 tablespoons canola, safflower, or olive oil in the savory crepe batter instead of melted butter, but the flavor will be slightly different. Oil may also be used to coat the pan, but butter is preferable for its browning effect.

2 large eggs 1 cup milk 1/3 cup water 1 cup all-purpose flour, preferably bleached 1/4 teaspoon salt 2 tablespoons butter, melted, plus 2 or 3 teaspoons butter for coating the pan.

In a blender or food processor, blend the eggs, milk, water, flour, salt, and the 2 tablespoons melted butter for 5 seconds, or until smooth. Stir down and repeat if necessary. Or, to mix by hand, sift the flour into a medium bowl and add the salt. Whisk the eggs until blended, mix in the milk and water, and whisk this mixture into the flour and salt; stir in the 2 tablespoons melted butter. Cover and refrigerate for at least 1 hour (though 2 hours is preferable) or up to 24 hours.

Gently stir the batter if it has separated. Heat a seasoned 6- or 7-inch nonstick crêpe pan over medium-high heat until hot. (Use a 9- or 10-inch pan for larger crêpes.) Coat the pan lightly with butter, lift the pan from the heat, and pour in 2 or 3 tablespoons of batter for a 6- or 7-inch pan, or about 1/4 cup for a 9- or 10-inch pan, tilting and rotating the pan to coat the surface. Cook until almost dry o­n top and lightly browned o­n the edges, about 1 minute. Loosen the edges with a metal spatula and flip the crêpe over using your fingers or the spatula, then cook the other side for about 15 seconds, or until lightly browned. Turn the crêpe out o­nto a clean tea towel to cool. Repeat with the remaining batter, wiping the pan with butter as needed and stacking the crêpes as they are cooked.
For serving immediately, cover the crêpes with aluminum foil and keep them warm in a preheated 200 degree F oven. For serving later, wrap them in plastic wrap in quantities intended for each use and slip them in a self-sealing plastic bag. Refrigerate crêpes for up to 3 days, or freeze them for up to 2 months.

Herb Crepes: Follow the savory crepe recipe and add 1/4 cup minced fresh chives, basil, or flat-leaf parsley to the batter while blending it. Or, for pale green mixed-herb crêpes, use 1/2 cup mixed minced fresh chives, green o­nion tops, flat-leaf parsley, tarragon, marjoram, and basil.

Sun-Dried Tomato Crepes: Follow the savory crepe recipe and add 1/4 minced oil-packed sun-dried tomatoes to the batter while blending it.

Blue Cornmeal Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup all-purpose flour and 2/3 cup blue cornmeal.

Buckwheat Galettes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup all-purpose flour and 2/3 cup buckwheat flour.

Corn Flour Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup all-purpose flour and 2/3 cup corn flour (which is more finely ground than cornmeal).

Cornstarch Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 1 cup cornstarch and add 1/8 teaspoon baking soda.

Garbanzo Flour Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup all-purpose flour with 2/3 cup garbanzo flour and 1/2 cup chestnut flour.

Chestnut-Garbanzo Flour Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup garbanzo flour and 1/2 cup chestnut flour.

Whole-Wheat Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 1 cup whole-wheat flour or 1 cup whole-wheat pastry flour, or 1/2 cup all-purpose flour and 1/2 cup whole-wheat flour.

Chestnut Flour Crepes: Follow the savory crepe recipe, but replace the 1 cup all-purpose flour with 2/3 cup all-purpose flour and 1/2 cup chestnut flour.

Nutrition Facts Makes eighteen 6- or 7-inch crepes, Facts per Serving Calories: 52 Fat:2g Carbohydrates:6g Cholesterol:28mg Sodium:46mg Protein:2g Fiber:0g % Cal. from Fat:35% % Cal. from Carbs:46%

Source: Crepes: Sweet and Savory Recipes for the Home Cook