(By Lauren Cook) Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate, listen, and learn.

For those not familiar with Twitter, here’s a quick introduction: Twitter is a free social networking service that allows users to send and read each other’s updates (known as “tweets”) that are limited to 140 characters in length (think two sentences at most). At its inception in 2006, Twitter (then known as “Obvious”) was originally created as a tool to be used internally by the podcasting company, Odeo. Two years later, over 3 million individuals worldwide have Twitter accounts and the rate in which news spreads has shortened to, well, 140 characters.

Initially, the goal of Twitter was to allow users to share with their “followers” exactly what they were doing at that moment (ie: “It’s Monday morning and I’m having Cheerios for breakfast”). A common misconception among those who aren’t familiar with Twitter believe this is still the case with the micro-blogging site. In fact, Twitter has grown and expanded and its capabilities have far surpassed solely communicating the mundane details of everyday life.

For instance, take the recent Mumbai attacks in November, 2008. During the three-day battle that left more than 100 dead, social-networking services such as Twitter and Flickr were flooded with news, rumors and pictures of the tragedy by what is now termed as “citizen journalists” — users on Twitter that were tweeting breaking news faster than mainstream media could pick up the same information on the news wires. Many people now describe the situation in Mumbai as “Twitter’s moment.” As a result, major media outlets now uses Twitter to help communicate the real-time public sentiment on various issues, such as Presidential elections, natural disasters, and current events.

Abraham & Harrison has been at the forefront of the Twitter phenomenon since its public offering, sucessfully leveraging the power of micro-blogging for many of its clients. One only has to take a quick look at Abraham & Harrison’s President and COO, Chris Abraham, who is known as one of the top Twitterers of Social Media news, having over 2,700 followers, to understand Abraham & Harrison’s extensive knowledge of cutting edge social media tools.

A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.

With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide

The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

Are you thinking about joining Twitter? One word of warning: You can’t become a Twitter sensation overnight. As Chris Abraham says, “Growing a social media profile is like growing a coral reef: after seeding the reef, there are so many things that need to happen before a reef blooms ‘in its own.’” With Twitter, time and commitment are key in order to position yourself as a valuable addition to the community. “You need to be generous — give more than you take — and you need to be committed to the long term,” Chris advises. And it’s not all about your follower numbers.

For instance, once could argue that Lance Armstrong isn’t a valuable member of the Twitter community given that he has over 23,000 followers, but is only following approximately 40 other Twitterers (an improvement since the last time I checked, when he was following a mere 2 users: his Livestrong organization, and one other member of the Livestrong Executive Team).

Twitter isn’t about just talking about yourself, accepting every follower, and never engaging in actual dialogue. Like every other social networking tool, it’s about forming relationships, providing valuable content, listening and (like Chris said), giving more than taking.

There’s an unspoken code of ethics followed by well-respected Twitterers, and a strategy that can help you reach your customers and supporters on Twitter while not opening yourself up to criticism and in extreme cases, retaliation (ever heard of the Motrin Mommies ?). The power of Twitter is increasing daily — do you know how to harness it? Let Abraham & Harrison show you how. (Via Marketing Conversation)

Author of I Will Not Be Broken and co-founder of Survivor Corps, Jerry White has been traveling, writing, and showing the world that people really can come back from tragedy and even grow stronger.  Good Morning America took notice of his philanthropic work and broadcast an interview earlier today. Take a look at this video clip:

Lisa Hayes popped me an article by Denis Hayes, a man who suspiciously seems related to Lisa, “Fantastic new article by Denis Hayes about energy policy — please feel free to share far and wide!” Well, I am the biggest fan of Lisa and so here we go — my attempt to share this article a wee little further and wider: Climate Solutions: Charting a Bold Course A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

Opinion: Climate Solutions: Charting a Bold Course

A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

by Denis Hayes

More than 30 years ago, President Jimmy Carter called for a daring transition to a new energy future, an effort he likened to “the moral equivalent of war.” But the hard truth is that the United States is in far worse shape in the energy realm today than it was when Carter left office.

Since 1981, annual greenhouse gas emissions have grown from 4.7 billion metric tons of carbon dioxide to 5.9 billion metric tons. America imported 1.6 billion barrels of oil in 1981; by 2007 imports had ballooned to 3.7 billion barrels. Today, oil prices have surged past $130 per barrel, and the best evidence suggests that total global oil production is at or nearing its peak. Under President Carter, America dominated the world in renewable energy research, development, and commercialization, but in the ensuing decades our federal government has thrown away that lead.

With the economy now staggering from its addiction to oil, and with evidence of global warming having persuaded all but the knuckle-draggers, is America at last getting serious about freeing itself from carbon fuels?

Actually, no. Most environmentally sensitive politicians and even many national green groups are remarkably blithe that the Lieberman-Warner bill — a 500-page cap-and-trade law filled with more holes than a Madonna dance outfit — will take us there.

The tragedy is that we still have a chance to solve the global warming crisis, but we are blowing it by chasing false hopes in the form of an inadequate cap-and-trade bill.

Acting fast enough and on a large enough scale to avoid unthinkable climate consequences will require a more ambitious effort than the New Deal, the Interstate Highway System, and the Manhattan Project, all rolled into one. Serious efforts to stabilize the world’s climate will have dramatic consequences for industry, transportation, architecture, agriculture, leisure, and consumerism, and so, many of these changes will be fought tooth and nail — as was evident last week when Republican Senators attacked and derailed the Lieberman-Warner bill, forcing Democratic leaders to place the initiative on hold until a new president takes office.

The truth is that all our largest current energy sources will need to be replaced by new sources — over the ferocious opposition of the powerful companies that market them.

The story of how we got into this crunch is a tale of political opportunism and shortsightedness. For had America continued on the course we’d embarked upon in the mid-1970s, the task ahead would now be much less expensive, much less painful, and much more certain of success.

In 1979, after the Arab oil embargo, Carter announced that by the year 2000 America was to get at least one-fifth of all its energy from renewable sources — mainly solar energy, wind, and biofuels. The Solar Energy Research Institute, which I then served as director, was at the heart of this effort. Leading a team of scientists and analysts drawn from national labs and major universities, SERI prepared the detailed technical and policy blueprint to meet or surpass the 20 percent goal.

In 1981, halfway through his first year in office, President Ronald Reagan abandoned the 20 percent goal, reduced SERI’s $125 million budget by $100 million, and installed a dentist named Jim Edwards as Secretary of Energy. To demonstrate his contempt for the notion of alternative energy, Reagan ordered the solar water heaters ripped off the White House roof. We’ve never recovered.

The successive administrations of George H.W. Bush and Bill Clinton, bobbing along on a sea of cheap oil, did little to shift America’s economy to renewable energy sources. And for the past seven years, the United States has been led by a president who projects such a breathtaking marriage of arrogance and incompetence that his refusal to even acknowledge the reality of climate change has not generally been considered one of his more glaring flaws.

As climate science has grown increasingly clear, many corporate CEOs have become convinced that global warming has a human signature. The brightest CEOs of Fortune 100 companies realized that once the Democrats took back control of Congress, it would be only a matter of time before climate legislation was enacted. The next president, whoever it is, will demand action. These CEOs all wanted to be at the table — in Washington, if you aren’t at the table, you’re likely to wind up on the menu.

Environmental groups soon found themselves being courted by business leaders who recognized that the climate threat would require a serious national response. They formed the U.S. Climate Action Partnership and other alliances that offered benefits for environmentalists but also entailed subtle costs. The most obvious benefit was that environmental leaders are taken more seriously on Capitol Hill when they arrive linking arms with the CEOs of General Electric, Caterpillar, DuPont, and General Motors.

The cost was the natural downside of consensus building: Policies cannot significantly harm the core interests of any of the participants. When the participants include the world’s largest automobile company, the largest manufacturer of jet engines, the largest maker of mining equipment for coal and bituminous sands, etc., this is not an insignificant cost.

What emerged from this unexpected alliance was a consensus that the centerpiece of climate policy should be a cap on CO₂, generally applied as close to the point of emission as realistically possible. Additionally, there was widespread agreement that (a) between 25 percent and 80 percent of all emissions permits should be given away to major emitters for a transitional period; (b) the law should provide ample “offsets” available for purchase by companies failing to meet reduction targets; and (c) “safety valves” should permit relaxed enforcement in case greenhouse gas reductions cause temporary economic hardship.

Unfortunately, these are genuinely terrible ideas. They are not bad because they lack ambition; rather, they are bad because they move boldly in the wrong direction. They don’t merely ignore the way that the global economy responds to real-world policies; they ignore everything we have learned about human nature since Rousseau’s belief in humanity’s innate goodness crashed on the shoals of 18th-century reality.

So what should a serious energy and climate policy look like?

Carbon Must be Capped Where It Enters the Economy, Not Where It Leaves It

The backbone of any comprehensive policy to limit greenhouse gas emissions must cap carbon at the places — coal mines, oil fields, pipelines, ports — where it enters the economy. Instead, at the behest of corporate behemoths and their green enablers, our political leaders are focusing most of their attention on smokestacks, and when that is obviously impossible (e.g. with gasoline or propane) on refiners or distributors. They want to cap CO₂ where it enters the atmosphere — an approach that is guaranteed to fail because there are far too many point sources.

Europe has already attempted a cap-and-trade program, and it belly-flopped. Senators Warner and Lieberman, who should be applauded for at least acknowledging that global warming is a problem, failed to absorb some important lessons from Europe, including:

• The most important part of cap-and-trade is the “cap.” Any successful law must place an impermeable lid on the amount of carbon that enters the atmosphere. To whatever extent additional trees or windmills are used to “offset” additional carbon-based fuels, the exercise is self-defeating.
• In contrast to regulating a sea of smokestacks, the best course is to require carbon permits at the 2,000 sources where carbon enters the economy. It would be simple, straightforward, and impossible to “game.” It is vastly more effective than trying to police carbon dioxide wherever carbon is burned. In setting the number of carbon permits issued — and thus determining how much coal, oil, and gas can enter the economy — the government would be setting an absolute, easily-enforced cap on emissions.
• All carbon permits should be auctioned — not given away. In Europe, permits were given away to large carbon users to ease their transition to the new regime. Major polluters made cheap improvements, lowered their emissions, and sold their unneeded permits. This gave windfalls to the worst polluters, penalized companies that had already invested in efficient new factories and renewable energy, and helped guarantee that Europe would miss its Kyoto targets.Auctioning 100 percent of all carbon permits is fair and transparent; it eliminates backroom special-interest pleadings. By reducing the number of permits auctioned each year, the government can guarantee that its emissions targets are met.

Use Auction Revenues Intelligently

The most vital use for most of the revenues would be to serve such climate-related public purposes as building the infrastructure needed for a national “smart grid” for electricity and for high-speed electrified railroads, assuring large federal markets for the sunrise industries of the post-carbon economy, and finding ways to accelerate the solution of the climate problem through huge boosts in federal support for basic research. However, a portion of the revenues should compensate for the regressive nature of what is effectively a carbon tax, perhaps by using them to meet the shortfalls facing Medicare and Social Security and helping to underwrite training for green-collar jobs.

Promote Renewable Energy

Government has a long tradition of helping sunrise industries supplant their well-entrenched predecessors. Canals were encouraged as more efficient than horses. Railroads were viewed as a way to open the west. The interstate highway system replaced many of the functions performed by railroads.

Some renewable energy sources would benefit greatly from a focused, long-term federal commitment to R&D. Others are already poised to ride learning curves to lower prices through economies of mass production — but require guaranteed markets to elicit the necessary investment. (Computer chips went from being high-priced luxuries to cheap-as-dirt commodities only because the Air Force and NASA bought them in bulk until their prices fell to a level where the private market took over.)

The federal government should be buying photovoltaic devices in bulk and installing them on all federal buildings, military bases, and the backs of billboards, and pouring the power into the grid. The goal should be to grow the market in a rapid yet predictable way linked to constantly lower prices. The start-and-stop unpredictability of renewable energy tax credits over the last 30 years has severely undermined the wind and solar industries, and placed American companies at a huge disadvantage with foreign competitors. As recently as 1998, America was the world’s largest manufacturer of solar photovoltaics — a technology that was invented here. But Japan, with a long-term strategy, sped past the U.S. the following year. A few years later, led by Germany, much of Europe implemented tariffs that vaulted the solar field into hyperdrive. If current trends continue, annual global photovoltaic production by 2011 will be a stunning 30 gigawatts, of which the U.S. will contribute perhaps 4 percent.

Construct a Resilient Nationwide Smart Grid to Take Power from Anywhere to Anywhere

The arguments for a national smart grid are legion; the arguments against it don’t hold water. Many carbon-neutral renewable energy sources are intermittent or diurnal, and the best locations both for sources (sunlight, wind, geothermal) and for storage are widely dispersed. We need to be able to knit the nation together. Only the government can assemble the corridor rights to make such a development possible.

Get Serious about Automobile Mileage

In World War II — without Representative John Dingell Jr. to protect it from reality — Detroit was ordered to stop making cars and start making tanks. Today, Detroit needs to be ordered to stop making civilian tanks and start making cars. Manufacturers should be free to use any technology that can get 50 mpg by 2020 and 100 mpg by 2030. The world cannot afford yet another abysmal failure by the once-proud American automobile industry.

Build High-Speed Electrified Railways for Our Busiest Corridors

The answer to every intercity travel need is not an airplane or a car. America is the only industrial power on earth without high-speed electrified rail — a super-efficient mode of intercity travel that can be carbon-free. I don’t know a single American who has traveled on the bullet train from Tokyo to Osaka who hasn’t wondered, “Why can’t we do that from Boston to Washington? From San Francisco to LA?” It would require the same sort of government effort that built the interstate highway system — or, for that matter, the original railroads.

Set Strong Building Energy Performance Standards

We need to make all new buildings carbon-neutral by 2030, requiring vast increases in efficiency and walls and roofs that harvest energy directly from sunlight. The astonishing rate at which voluntary LEED standards have swept across the country suggests a deep hunger on the part of smart architects and builders for structures that will make sense throughout their 50-year lifetimes. We need to build on that momentum to create a new generation of energy efficient “living buildings.”

Train the Labor Force

Reversing climate change has an enormous potential to put America back to work. The greatest employment opportunities are for those who will transport and install solar modules, build and maintain wind farms, construct and operate the high-speed rail system and the “smart grid.” Programs, mostly at community colleges, to teach these new skills need to increase 100-fold, and a special emphasis should be placed on retraining the “losers” in the energy transitions — such as workers in coal mines and coal-fired power plants, etc. — and inner-city poor who have seen their job prospects disappear in the globalized economy.

The Time is Now

Following decades of political denial of climate science, America now lags far behind Europe and Japan in creating most of the basic building blocks for a carbon-neutral era. In several core renewable energy technologies, we have already been passed by China.

It’s not too late to get back in the game. But the global industry is rapidly expanding and maturing, and it has supportive government policies in Germany, Japan, the Nordic states, the Netherlands, South Korea, and China.

America has unparalleled scientific and engineering excellence, formidable financial muscle, bountiful natural resources, a democratic political system, and an entrepreneurial culture well-suited to helping to lead the world into a prosperous, carbon-neutral era. But we have been dragging our heels, as if this were a problem for our children to fix.

Global warming is our problem, and it’s time to get serious about solving it.

My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure It!!, Blogger Outreach is PR and Not Marketing and On Survivor Corps’ Blogger Outreach. Check it out:

TV & print are soooo 1900’s ;). Welcome to the new millennium. We’ve been here for some time now, but I think all of the social media and new initiatives for marketing – like blogger outreach and online campaigns – are really just starting to flourish.

I am currently managing a project for Abraham & Harrison for a non-profit company called Survivor Corps. The purpose of this campaign has been to promote the transition of the Landmine Survivors Network into Survivor Corps and to promote the book, ”I Will Not Be Broken,” written by Survivor Corps co-founder Jerry White. The book is a fascinating story of Jerry’s own personal tragedy of losing his leg in a freak accident and then the rebuilding of his life. Jerry has interviewed thousands of victims and in this book shares what he and they have learned about living and thriving after a tragic event.

The main way we have handled this campaign has been through an online blogger outreach to demographics we thought would be receptive to the message that Jerry and Survivor Corps are trying to spread. Each blogging demographic we reached out to, was crafted a message for that particular group. Norman Birnback wrote a very insightful post about the method we used for this campaign and I think he hit the nail right on the head. While his article was focused on how to establish metrics in a blogging initiative, he saw that we didn’t cookie cut a mass email, but crafted our message to the particular group we were reaching out to. Two other very important parts of this campaign were the creation of multiple social networking groups and presences along with the creation of two social media news releases which basically give a “who, what, why” in a neat and tidy format.

Some companies and agencies, like Survivor Corps, are starting to look outside the box at alternative methods of reaching targeted audiences. As the blogging communities continue to grow, outreaches like this one are essential to make sure that the the group you are targeting is aware of your campaign.

Via Marketing Conversation

A big part of what my firm, Abraham Harrison LLC, does is online outreach and blogger relations. We’re doing our first book promotion campaign for our client, Survivor Corps, and Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and we have been having a lot of fun and plenty of success. We are very proud and excited by our work on this campaign. Here are a bunch of the blog posts that we have been able to collect over the last few weeks of active campaigning of people and bloggers who have chosen to be responsive to our blogger promotion in the form of blog and forum posts:

Carey from Parenting Tales is planning to write a review of I Will Not Be Broken, according to the post Just Call Me Critic:

I will also be reviewing a book from Survivor Corps co-founder as he writes about what he has learned from his personal struggles in life and how he was able to turn his tragedy into triumph.

Jennifer, The Army Wife blogs about Survivor Corps, Jerry White’s organization, in a post titled Survivor Corps:

One of their founders, Jerry White, has recently written a book entitled I will Not Be Broken. I’m lucky enough to be receiving a copy of it from Survivor Corps, and I’ll be posting a review of it when I’m finished. It talks about how to deal with adversity, and the ups and downs that life throws us all too often, and I know we can ALL benefit from some advice on that subject!

Ilori Olalekan revived a blog partially based on excitement over I Will Not Be Broken over on Parenting Cares in the post Dealing With Life Crises:

Life crises are unavoidable experiences which everyone of us must pass through. It is not to be bargained. These experiences though differing from one person to another is at the same time very similar in nature. This is why sharing ones experiences with another is of great help during these critical times, cause it infuses the courage and strength to bear the crises. Based on this truth mentioned above, I will like to introduce a book written by Jerry White, co-founder of Survivor Corps;”I will Not Be Broken Five Steps to Overcoming a Life Crisis“. This book is aimed at helping us overcome life crises.

Outwitting crisis is a blog post about the interview that Guy Kawasaki did with Jerry White of Survivor Corps over on Angel 4 Angels:

We may have all faced or are facing crisis in our lives, in varying degrees. Some of us may have survived it, others may have given in. But there is always a lot to learn from those who have suffered unimaginably but triumphed by sheer grit and self will. Excerpts from an interview Guy Kawasaki had with Jerry White, whose life changed in 1984 after he lost one leg to that lethal litter called landmine. He later co-founded Survivor Corps and went on to share the Nobel Peace Prize in 1997.

Stephen Hershey of Reality Sandwich covered Survivor Corps and I Will Not Be Broken in the blog post Reframing Survival:

Jerry White, landmine survivor and cofounder of Survivor Corps, shares his own healing process while advising those who are suffering from tragedy in I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. White seeks to turn “tragedy into triumph,” encouraging victims and their families to face facts, choose life, reach out, get moving, and give back. Voices include Lance Armstrong, Princess Diana, and Elie Weisel. The first chapter is available for download.

Deborah Evens over at Paravanes: Christian Meditations writes about Jerry White’s book, I Will Not Be Broken, in a post called No Middle Ground: I Will Not Be Broken:

After reading White’s five steps to overcoming, I realized there is no middle ground in recovery and reclaiming. Either you forever live as a shadow of your former self, or you emerge to become greater, more lovingly creative, and stronger. If you think you’re on the middle ground, you’re in shadow land. Perhaps this is what the Apostle Paul referred to when he asserted “…in all these things, we are more than conquerors…” (Romans 8:37). Properly understood (meaning from God’s point of view), we can not only survive our LAEs, we can “more than conquer” them.

Victor Kaonga of the blog NDAGHA writes about survivorship and Jerry White’s 5 Steps to Overcoming a Life Crisis:

Jerry White, a cofounder of Survivor Corps, an organization that helps victims of war and terror. Our mission, and my passion, is to help survivors heal and get on with their lives. Sounds simple, but in many places where we work, the idea of overcoming doesn’t always resonate.

This sounds to be a very promising book. I should admit that though I have not read the whole book (I am under extreme pressure to survive writing…-will disclose later), I sense the book has inspiring stories that would give someone some needed strength or perspective on life as we survive.

Of course for me I wish the book clearly advocated for God’s help in life because human strength alone is not adequate. I strongly believe that survivorship is not complete without God and in any case our simple survivorship is simply a foretaste of what we really need to be. We need to be thriving and not surviving.

Scott Goodson write about the Interview that Jerry White did over on Guy Kawasaki’s blog on his blog, Scott Goodson’s Writings in his post, Five Steps For Overcoming a Life Crisis:

Jerry White has recently published an extraordinary book (entitled “I will not be broken”) which I have ordered on Amazon tonight. He is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. Guy Kawasaki has a wonderful posting with an interview with Jerry today.

Kathi mentions I Will Not Be Broken over on her blog in a post entitled Monday Potpourri of Things to Pass On:

I received an email about a book that looked interesting, if you want to find out more about it, it’s called I Will Not Be Broken : Five Steps to Overcoming a Life Crisis by Jerry White. I’m looking forward to reading it and will let you know what I think when I finish my copy.

Karine found I Will Not Be Broken over at Guy Kawasaki’s blog and mapped it to surviving entrepreneurial failure — and how to take that feeling of being a failure and the victimhood associated and turn it around and realize that just because you have a failed experience doesn’t — and shouldn’t — paint you as a failure — in a post called Surviving a failed project:

I read an excellent post from Guy Kawasaki’s blog, How to change the world. The post was an interview with Jerry White, the co-founder of Survivor Corps. The interview focused on the art of survival. How do you go on after a tragedy, how do you move away from that event?

It made me think about the aura that failure can give you. When you project fails, you can surrender to the failure or move on, determined to make the next project a success. You can also choose to become a victim of that failure, a let it taint the next project with defeatism.

The Interview that Jerry White did over on Guy Kawasaki’s blog on his blog really resonated with Shane over at What Leadership Demands in a post called Survival:

Of all the articles and stories I read this week this one stuck with me. I am fascinated by how much of what Jerry White has learned through is own personal tragedy translates to all of us and how we go through life.

At some point we are all confronted with a “life crisis”. This crisis will ultimately test our faith… the question for each of us is where, or in who, will our faith be placed? Pay specific attention to question #3. The five steps Mr. White identifies as essential to overcoming a crisis in this world looks a lot like the stages anyone would go through as they accept Christ and begin to follow him to get beyond their past without him.

Mr. White does not speak to his own personal faith journey so I can not offer an opinion on his source for his survival process. Truth, though, has only One source regardless how we think we arrive at it. He does quote the Dalia Lama but that does not necessarily point us to where Mr. White’s ultimate faith lies.

Jim and Brenda Johnson wrote a wonderful post about I Will Not Be Broken on their blog, Straight, Not Narrow, in the post “I Will Not Be Broken”:

That’s the title of a new book which, while it is not specifically about the LGBT community, it does cover some topics that are of value to everyone, perhaps every particularly LGBT people. The information below is from the official website for the book. I was contacted and asked if I would post something here about the book, and I am happy to do so.

Bruce Tomaso of the The Religion Blog of the Dallas News wrote a very lovely post about I Will Not Be Broken entitled Landmine Survivor Writes About Coping with Crisis

Jerry White, who lost a leg when he stepped on a landmine in Israel in 1984, is a co-founder of Survivor Corps, a group dedicated to helping the victims of violent conflicts around the world. He’s been active in the International Campaign to Ban Landmines, which shared the 1997 Nobel Peace Prize.

White has written a book, “I Will Not Be Broken: 5 Steps To Overcoming a Life Crisis,” in which he offers his advice on how to get through tough times — the loss of a loved one, a painful divorce, a serious injury, and so forth.

Jill Army of her eponymous blog, Jill Army, plans to review I Will Not Be Broken by Jerry White — in fact, she was inspired to revive her blog partially in order to do the review! We really appreciate it (via I’m un-jinxing myself!):

I intend to begin blogging again…right after I scrub the residual sticker goo off my computer. I will be reviewing a book : “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis,” by Jerry White, the co-founder of Survivor Corps http://iwillnotbebroken.org. I’ve already read the intro and first two chapters (thanks to the free download) and it’s going to be inspirational and help so many people. I know it is something all my readers (yes all two of them …hi dad!) will enjoy and pass on to those around them that need to hear the message and take the steps. I know I will. Looking forward to blogging again.

At 8 Hours & A Lunch, Deb Owen wrote a review of the Interview that Jerry White did over on Guy Kawasaki’s blog:

There’s a must-read interview with Jerry White on Guy Kawasaki’s how to change the world blog today that he is calling “The Art of Survival.” [...] I began to look for my “favorite snippet” in the interview, but the whole interview is worth the few minutes to read. It’s a great perspective with applications many of us could use in multiple areas of our daily lives. Check it out.

Heidi blogs about Jerry White’s book in a post called, “I Will Not Be Broken”: The Book by Jerry White, Survivor Corps, on here blog, Mommy Monsters:

I have not read this book … but this looks like a worthwhile read for those who are struggling to rise above circumstances from their past or present. So I wanted to pass it on to you!

Guy Kawasaki wrote a stellar blog post about his interview with Jerry White on the Art of Survival, about Survivor Corps, and about Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis:

Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His life changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis

Erin Burke of Liquid Heat wrote a forum post about the book, I Will Not Be Broken over on the forum SL Exchange:

I will be the first to admit that I am not a book reviewer or even a professional blogger for that matter. Recently a book was brought to my attention that I felt compelled to let everyone know about. The book is titled “I Will Not Be Broken” and the author is Jerry White.

It’s funny how life works sometime, the person that told me about this book thought I would be interested because I work with Relay for Life in Second Life. I work with Relay for Life because on June 21, 1996 I lost my mother to cancer and it makes me feel as if I am honouring her life by hopefully helping raise money to find cures for cancer, so that someone else will be saved the pain and fear she went through and the pain and fear I have continued to go through by losing her.

I Will Not Be Broken is not a book about cancer survivors specifically, it is a book about survivors period. Survivors of any crisis that enters their life and how to live with it and overcome it. There was a line in Jerry’s book that although very simple, really struck me

“They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger.”

There is a very thoughtful and Buddhism-focused blog post about Jerry White’s book over at Transparent Eye, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White:

I don’t usually respond to press releases, but the one announcing I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White interested me enough that I checked out the intro and first chapter, which are available online.

White is the co-founder of Survivor Corps who lost his leg to a land mine. The book sounds like it has a self-help orientation, and is chock full of anecdotes. He distills it into a five-point program

o Face facts
o Choose life
o Reach out
o Get moving
o Give back

My sense is that it is compatible with Buddhist notions of compassion, though oriented more toward international humanitarianism.

Speaking now from my own knowledge, studies of human happiness have shown that it has little to do with actual circumstance, and more to do with predispositions are are either genetic or developmental. People can come back from tragedy, but a key step is to loosen attachment to the way things were but no longer are(Buddha’s Four Noble Truths). Once that block is overcome, finding new life goals and working toward them can provide a path to achieving satisfaction.

Sharon of The Reservoir wrote a very complete review post entitled Book Review: About I Will Not Be Broken, a Book by Jerry White:

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Sharon also wrote a touching and insightful personal testimonial in a post called Dealing with loss (my experience):

In November of 2006 I lost my cousin to a fatal road accident. It was even more harrowing because I had known him for little over 10 years; both families had recently become reconciled. He was also one of my favorite cousins.

It was like most deaths of that sort, a needless one. I remember when I first heard the news, the question I kept asking was why? I needed to know why it happened. He was only 24 years old, he hadn’t even begun to really live life. How could he just be snuffed out like that?

I’d just been called to bar (in fact, he was buried on the same day I was called to the bar). So I just buried it deep down inside me and didn’t think about it.

Then less than a year later, I met my husband to be. In telling him about my family, I started to tell him about this cousin when I felt a deep flood of emotion threaten to drown me. I started crying and just couldn’t seem to stop. I cried so hard, I wanted to die. I was still asking why?

I finally dried my tears. I still don’t understand why. I became a lawyer and he wasn’t there to rejoice with me. I’m getting married soon and he never even met my fiance. I still haven’t deleted his email address from my inbox. Many times I think I’m over it and then I feel the grief well up again; and the tears start to trickle down unobtrusively.

But I have refused to allow the grief incapacitate me. Instead I tap into it and it makes me stronger. It gives me more compassion for others, keeps me in touch with my feelings. It reminds me of my own immortality and helps me keep my priorities straight.

In my own way, I have assimilated the 5 steps to dealing with crisis in Jerry White’s book, I Will Not Be Broken and made them work for me.

I know my cousin is gone and nothing I do will bring him back; not all the grieving in the world. I can’t shut down because of that (he wouldn’t want me to). So I have chosen instead to live and not merely exist. I get together with my brothers and his brother every now and then to reminisce about him. It keeps him alive in our hearts and we offer strength to each other. I live my life in a way I know will make him proud but more than that, the experience has made me more compassionate to others who are also grieving.

These steps are time tested and have been proven (especially in my own life). We can’t stop tragedy form happening but we can overcome tragedy. However it is a personal choice. But it is a choice that can be made if the steps in I Will Not Be Broken are diligently applied.

Sandy Carlson writes about Jerry White’s book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White, in the post Review: I Will Not Be Broken:

The book outlines a program of five steps for coping with disaster. He draws on his experiences as well as those of famous persons such as Lance Armstrong; Diana, Princess of Wales; Christopher Reeve, the American Psychological Association, and the not so famous–his college roommate, his mom, Bosnians who survived the warn in their country, a little Cambodian girl who also lost a leg to a landmine. His drawing on the wisdom of persons from all walks of life underscores he beliefs that wisdom is a collective resource as well as an individual one and that all life is interconnected. White’s book approaches the challenge of trauma positively by focusing on individual strengths rather than dwelling on what went wrong and why.

I Will Not Be Broken is an earthy, conversational, and real testament of the beauty and wonder of all life.

Burkitt wrote a post about I Will Not Be Broken by Jerry White in the the British Cancer Survivors forum:

I received an email from somebody recommending this book: I will Not be broken. I had a look at the website and I think the book is worth recommending to others, even though it was not written by somebody affected by cancer.

Carl Wilton wrote, in May 12, 2008 – Unbroken, on his blog, A Pastor’s Cancer Diary, how the experience of a man who has lost his leg to a Landmine in Israel has a lot in common with someone suffering and surviving cancer. That illness and tragedy is transforming and always immensely difficult to overcome — to survive and then thrive:

I think White’s conclusions can be generalized to include the experience of being diagnosed with a slowly-progressing disease like cancer. In the book, he recalls a conversation he had with Princess Diana, with whom he worked as an anti-landmine activist. Touring Bosnia and speaking with survivors, they observed that everyone seemed to have “their date.” They could all state precisely on which date they had been injured or bereaved.

Many of us cancer survivors can do the same with our dates of diagnosis (mine was December 2, 2005). Before that date, we may have a suspicion something is wrong, but we still have the luxury of hoping it’s nothing serious. After that date, we can never return to such naiveté. We will, forever after, be cancer survivors.

Mommy blogger, Robin, wrote a powerful post on her blog, Around the Island, Rebuilding a better world, one survivor at a time:

Until a few weeks ago, I had never heard of Jerry White, let alone known that he is a leader in the international fight against landmines. I didn’t know that he has this calling because he himself lost his leg to a landmine when he entered an unmarked minefield in the north of Israel, my own country, in 1984. I didn’t know about his struggle to redefine his life after his accident, to choose survival, and I didn’t know that he had taken it one step further, going on to found the Nobel Peace Price-winning Landmine Survivors Network (LSN), the same organization that Princess Diana was involved with.

I didn’t know that he had recently expanded LSN’s mission from aiding those injured by landmines to aiding all those who are victims of the worst epidemic of all – the very preventable epidemic of war and violence. The new mission bears a new name as well – Survivor Corps – which reflects both its calling and its philosophy.

Now I know, and I am proud to help spread the word.

If you’re interested in blogging about either Survivor Corps or the book, I Will Not Be Broken, pop me an email and I can hook you up.

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps — and I wrote about it over on Marketing Conversation — and here it is below:

When we work with clients, we tend to create what are called Social Media News Releases. During out promotion of the new book by Jerry White called I Will Not Be Broken, we created the following SMNR. You can see a CMS version here and the official static version here. The inline version is pasted below — as you can see, it pastes pretty well, which is important when you’re expecting bloggers to “steal” code, content, HTML, links, photos, and graphics directly from the SMNR and into their blog via coppy-and-paste into their rich-text editor. One can surely use too much style and CSS fu that could result in a difficult-to-integrate into a blog. Also, when I get the press kit from the client, it is essential to boil down — reduce — the content into web-friendly content: PDF and Word needs to be converted to PNG, GIF, JPG, and HTML — that’s all that matters online. Finally, try to pre-size the images into post-friendly sizes because most bloggers don’t have the sort of set-up that would allow them to convert “press-ready” portraits and “full-size” images into smaller, thumbnails, for a website: do as much of the premastication and blog-ready HTML as possible and make it a simple matter for your blogger. The easier, the better. Be a valet to your blogger — a facilitator!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and a lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength and hope; and to turning tragedy into triumph

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale April 29th, 2008.
• The official I Will Not Be Broken web site http://www.iwillnotbebroken.org launched May 1, 2008.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a landmine accident, and has personally endured the pain of loss and the challenge of rebuilding.

As co-founder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Book Digital Downloads

Download the Introduction to I Will Not Be Broken Download Chapter 1 of I Will Not Be Broken Download Intro & Chap 1 of I Will Not Be Broken Combined

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of Every Second Counts

“We can choose happiness, even after the worst of times. Jerry White offers an excellent guide to navigating and overcoming the traumas we face in our lives.”
Deepak Chopra M.D., author of Buddha: A Story of Enlightenment

“This is an important book. Jerry White shares lessons learned from his experience recovering from a landmine accident to help trauma victims recover, survive, and thrive.”
Jane Goodall, author of Harvest for Hope

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines (winner of the 1997 Nobel Peace Prize), and a co-founder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength: “They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery: “We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis: “Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone: “Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy: “I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving: “Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival: “This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship: “Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward: “This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts: “Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe: “How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain: “Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life: “By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive: “No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith: “Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain: “I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving: “There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community: “We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Surviving: “Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People: “I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us: “Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything: “Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette: “What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need: “Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving: “I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero: “We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes: “None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us: “Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps: “The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

About Survivor Corps

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict, primarily through training and support of the organizations that serve conflict survivors at the local level.

Where does Survivor Corps work? Wherever communities are experiencing or recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, creating economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities. Learn more at http://www.survivorcorps.org

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:
Contact Daniel Krueger at dkrueger@survivorcorps.org

For More Information:
Contact Elizabeth Miner
eminer@landminesurvivors.org
202-250-3929
2100 M St. NW, Suite 302
Washington, DC 20037

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Additional Resources

Buy I Will Not Be Broken on Amazon.com

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Watch Jerry White on Landmine Accident

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Survivor Corps | landmines | war | cluster munitions | assistance for war veterans | Jerry White | I Will Not Be Broken

Every once in a while Abraham Harrison gets a great activist client. Clients like Jerry White and the gang at Survivor Corps really make it easy to be the World’s Best Boss, because my staff loves public affairs and non-profit work, that’s for sure — clients who do good works and work to change the world for the better. Last time was when we helped pass the Energy Bill in 2007, 35 by 2020, and now we get to rally our passion and help Jerry promote the launch of Survivor Corps, which coincides with I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, which is now on sale nationwide.

Anyway, we have put together a social media press release for both I Will Not be Broken and Survivor Corps and you should check them out. Feel free to read excerpts from the book and be my guest and enjoy the introduction and chapter one as a PDF download — sort of a “try before you buy.” We’re going to be doing a blogger outreach starting this weekend and we’re excited about it — we’re motivated and dedicated. Wish us luck!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength
and hope; and to turning tragedy into triumph

Quick Links: News Facts | About I Will Not Be Broken | Reviews and Testimonials | About Jerry White | The Five Steps | Various Excerpts | About Survivor Corps | Contacts | Multimedia Elements | Additional Resources | Join Our Mailing List

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale start April 29th, 2008.
• The official I Will Not Be Broken web site will be launched on the week of April 28.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a co-recipient of the Nobel Prize for Peace and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a tragic accident, and has personally endured the pain of loss and the challenge of rebuilding.

As cofounder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of EverySecond Counts

“I have visited landmine survivors around the world with Jerry White. I have seen him reach out to others and walk with them on the path from victim to survivor. His courageous personal experience is a beacon for all who are searching to recover and reclaim life.”
Her Majesty Queen Noor of Jordan, author of Leap of Faith: Memoirs of an Unexpected Life

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines, co-recipient of the 1997 Nobel Prize for Peace; and a cofounder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength:

“They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery:

“We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis:

“Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone:

“Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy:

“I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving:

“Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival:

“This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship:

“Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward:

“This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts:

“Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe:

“How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain:

“Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life:

“By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive:

“No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith:

“Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain:

“I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving:

“There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community:

“We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Serviving:

“Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People:

“I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us:

“Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything:

“Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette:

“What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need:

“Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving:

“I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero:

“We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes:

“None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us:

“Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps:

“The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict. Primarily through training and support of the organizations that serve victims of conflict.

Where does Survivor Corps work? Wherever communities are recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing individual survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities.

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:

Contact Daniel Krueger at dkrueger@abrahamharrison.com

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Additional Resources

Jerry White was broken by a land mine while studying abroad in 1984. Jerry White lost a leg. Jerry White outlines an effective five-step program for turning tragedy into triumph:
1. Face facts
2. Choose life
3. Reach out
4. Get moving
5. Give back
Jerry White’s book will be published by St. Martin’s in 2008.

Category: Education

Tags: MacmillanUSA Jerry White St Martin’s Press Self Help Discovery Channel humanities media medicine communications