Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option?

For years SEO practitioners have been proclaiming the virtues of organic SEO. It’s free. It’s easy. It’s not PPC. Etc. By the same token, PPC experts have been signing the praises of PPC – it’s fast, it’s dynamic, it’s targeted traffic, and it’s not organic SEO. Does it really matter?

Personally, I think that your Internet marketing efforts should all work together. It’s not a matter of SEO vs. PPC. It’s more a matter of whether or not you are targeting your traffic through the tools that are available to you, and organic SEO is one tool at your disposal. And it’s a valuable tool.

Organic SEO is about targeting the keywords that are important to your business and achieving business results for your targeting efforts. There’s more to it than simply picking keywords out of a vacuum and throwing them against the wall. The idea is to target the keywords that searchers looking for a service or product like yours would use to find it. If you can identify the keywords that the market thrives on then you can drive traffic to your website. You can do this through organic SEO and PPC as well as through other avenues.

The only thing I might add is the power of digital PR, blogger outreach, and online engagement to help out your war of search placement; otherwise, this is the best I have read in quite a while.

This is not a game of panaceas, it is a game of content-creation, site architecture, organic SEO strategies, PPC, and all the rest, over time.  SEO is about consistance, predictability, and is much more of a war than it is a battle.

Mind you, try not too lose to many battles along the way.

MySpace is running out of surveys that still place it as the #1 social network in the US. After yielding the position to Facebook earlier this month in stats released by Compete, today, the social network slips to second place in the latest numbers from Nielsen Online.

According to data from January, Facebook saw 62.4 million unique visitors, besting MySpace and its 60.6 million uniques for the first time in the survey. At the end of 2008, MySpace still held a narrow lead, with 58.4 million unique visitors in December compared to Facebook’s 55.2 million.

As for those engagement numbers that MySpace likes to cling to? It can no longer claim a lead there either – engagement fell to one hour, 35 minutes per user in January, down 32 percent from last year and barely more than half of Facebook’s two hours, 50 minutes per user.

We’ve been documenting the ascent of Facebook versus MySpace on a monthly (if not more frequent) basis, but for some longer-term perspective, check out this post from mid-2007 to see just how big a shift this represents. Back then, MySpace claimed 3x more traffic, 3x more engagement, and claimed to not only be America’s most popular social network, but its most popular website.

Chris Garrett has a super-smart, “stop, think, breathe, write, review, share, rewrite, and then maybe don’t hit post,” list of things to consider before criticizing anyone or anything online, 10 Tips for Criticism Without Harming Your Reputation:

1. Calm down – Take a breath, walk away, posting emotionally could cause more trouble than cure.
2. Know what you want – Why are you doing this? What is it you want changed or to achieve?
3. Does it need to be public? – First the best approach is to contact the company or person in question directly. I often go buy the rule of thumb “Praise in public, complain in private“. We all slip occasionally, but worth to keep in mind.
4. Stick to the facts – If you only present the facts as you see them then you are normally safe as far as legal grounds are concerned (though I am not a lawyer), and only use relevant information.
5. Get a second opinion – Before making something public, ensure you have expressed the issue clearly – this is not a time to be misunderstood!
6. Keep to the issues – Personal attacks, name-calling, embellishments, posturing and exaggerations will just make you look nasty and foolish. The issues should speak for you.
7. Swearing – Some people swear because they think it is funny or just part of their brand, which is fair enough if this is what your audience expects. I find though more people are put off than engaged by swearing, particularly where the quantity seems excessive even for swear fans. While you might like swearing, and might even think it is warranted, you will lose the support of your audience who want to see your points articulated well without resorting to it. If you must swear, give fair warning in your introduction, particularly if you are using audio or video.
8. Balance? – Can you balance it out with any positive, empathy or second perspectives? Is it possible you just got the wrong idea? Show that you are a human being with an issue, not going after someone for links and traffic.
9. Don’t sell – Make your point and leave it. Do not use the opportunity to sell or pump up your own stuff otherwise your audience will question your motives and you will lose their trust and credibility.
10. Use a mirror - Is your own house in order before you go attacking someone else? And spare a thought for how you would feel if you were on the receiving end of your article.

BL and I adore eachother so I was very excited to receive an email from her last night with a link to her latest article on Business Week, Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free — check it out and check BL out over on her blog, What’s Next Blog. Oh, and when BL asks “how many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records,” I can proudly state that Abraham Harrison LLC has the expertise, the experience, and the track record to boot!  Anyway, here’s the article:

Debunking Six Social Media Myths

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.

But before you take the plunge, bear in mind the many myths that surround social media.

1. Social media is cheap, if not free. Yes, many of the tools that can be employed in social media marketing are free to use. These include Google’s (GOOG) video-sharing site YouTube, Yahoo’s (YHOO) photo-sharing site Flickr, the social-network building tool Ning, and content aggregators such as Digg and eBay’s (EBAY) StumbleUpon. Free blogging tools abound too; among them are WordPress, Twitter, and FriendFeed.

However, integrating these tools into a corporate marketing program requires skill, time, and money. The budget for an effective social media marketing campaign begins at $50,000 for two to three months. I’m sure companies have spent less, and I know they’ve spent more.

Building a site that incorporates interactivity, allows user-generated content, and perhaps also includes e-commerce doesn’t come cheap from anyone who knows what they are doing. Even taking free software like WordPress and making it function as an effective interactive site, incorporating e-commerce, creating style sheets that integrate with the company’s branding, takes more than time. That takes skill, experience, and money.

As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia microsite that becomes the center of an online community. Add in some widgets to help distribute the content and form a credible group on Flickr, Twitter, or Facebook and other networking groups to enhance the community aspect of the campaign. Complex functions add to programming and design costs.

A high-yield, highly targeted blog advertising campaign to kick off and support the program will cost an additional $25,000 to $100,000 a month. Advertising through Google’s AdWords, e-mail support, co-registration, and other tools that drive traffic would be additional costs.

2. Anyone can do it. A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus. Search the bios of Robert Scoble’s 56,838 Twitter followers using Tweepsearch (www.tweepsearch.com), an index of the bios of Twitter users, and you’ll find:

• 4,273 Internet marketers
• 1,652 social media marketers
• 513 social media consultants
• 272 social media strategists
• 180 social media experts
• 98 social media gurus
• 58 Internet marketing gurus

How many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records.

A successful social media campaign integrates social media into the many elements of marketing, including advertising, digital, and PR. Opinion and theory are no match for experience, and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content, and contests into online marketing.

Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. But, like their insect counterparts, most video contests suck.

It’s the rare video contest that gets as many as 2,000 entries. Many, like Denny’s (DENM) recent disastrous effort, get fewer than 10 entries. Apparently, 48 Denny’s breakfasts over four years wasn’t a big motivator.

3. You can make a big splash in a short time. Sure, sometimes a social media campaign can produce substantial and measurable results quickly.

Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of my T-shirt design business, Pawfun.com, I have relied heavily on my 4,000-plus Twitter followers and 120,000 readers of my What’s Next Blog, which I’ve updated as often as five times a day since 2003. Because that network already exists, with not one dollar spent on advertising, we were able to generate more traffic in our first three days than some major companies get after years online.

ZapposChief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the Chicago Bulls, and other love-’em-or-hate-’em brands joined Twitter, they immediately developed huge followings.

Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers.

One recent example of a Twitter-generated success is Savvy Auntie, a community for aunts, godmothers, and “other women who love kids” that was launched six months ago by Melanie Notkin. She has counted on Twitter to drive traffic, help her find suppliers, products, and even investors. She developed a Twitter following before launching her business, then tapped into it for help when she launched.

4. You can do it all in-house. Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.

It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.

5. If you do something great, people will find it. Quite simply, that never was true. Until you can drive traffic to your social media effort, you’ve got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, “Hey look at this!”

6. You can’t measure social media marketing results. You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and click-throughs to your company Web site. You can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, BackType, and Compete.

The tools are there. The gurus who know how to use and interpret them—not so much.

Ochman, president of Whatsnextonline.com, has been creating new media marketing and online brand strategy since 1995 for companies including IBM, Ford, McGraw-Hill, Budget Car Rental, Stacksandstacks.com, and American Greetings. She tracks online marketing trends and campaigns in What’s Next Blog.

After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, the SEO benefits could out-perform all of the other benefits of blogger outreach,” which we at Abraham Harrison, LLC, are discovering more and more every day! Check out The SEO benefits of blogger outreach:

The SEO benefits of blogger outreach

Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such direct access to influential people from all walks of life. The advent of these new platforms has also enabled us to tap into real insights, views and opinions on various products, brands and issues which in-turn have allowed us to have open and transparent *relations* with the *public* (public relations, get it?).

As proved by Edelman, Forrester and Nielsen, the opinion of the every-day person is increasingly becoming a more trustworthy source of information. The public is more ‘media savvy’ than ever before meaning marketing messages no longer have the same effect as they once did. If they ever did. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?

Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. The company working on the initiative, VCCP, probably looked at this blog and classified it with having a niche audience. With around 1500 RSS subscribers I can safely assume that I don’t hold great powers of influence. Not to say this blog doesn’t hold *some* level of influence; it does. To what extent, though, I really don’t know, but I’m sure the guys working at VCCP have their own reasons for including me in the outreach.

So let’s assume that after I wrote both posts on the O2 Xda Orbit 2 I ‘influenced’ some of this blog’s readers. By “readers” I mean people who are subscribed to the RSS feed or email alerts and are updated as and when I publish new blog posts. How I actually influenced them is another matter. Did they rush out and buy the phone as soon as they read my review? Maybe not. Did I at least increase awareness of the phone to some of the readers? I presume so. Either way, some level of influencing was in play.

Job done? Maybe not.

What’s struck me the last week or so is the amount of traffic I’ve received by people looking for information on the Xda Orbit 2. Quite a lot in comparison for this itty-bitty blog. So-much-so that since I wrote the two posts about the phone on the 20th and 27th February they’ve proved to be the top two most popular blog posts from those dates to present time. Take a look:

Note: The Homepage and About page have higher traffic but these are static pages and not blog entries.

Again, if you look at the top ten keywords used to get to this blog since I wrote the two posts you’ll see that four out of the ten are related to the Xda including the most popular two keywords:

This, to me, is pretty impressive and it puts blogger outreach in a whole new different light. In hindsight, it’s pretty obvious that SEO plays a part in all of this but maybe I was too caught up in the ‘direct approach’ and ‘two-way conversation’ ways of thinking that I didn’t give it any thought.

In fact, the SEO benefits could out-perform all of the other benefits of bloggeroutreach. Two reasons:

Relevance – You can see by the keyword data that people who landed on either post through a search engine were actually looking for information on the Xda. The people who subscribe to my feed weren’t necessarily – I published it and they may have read it. No guarantee there, though.

Volume – If the search engine traffic to each post continues which, chances are, it will then those two posts will have received a lot more attention from Google and the like than they did through an RSS feed.

These two reasons make the point that SEO should not just be considered when initiating of blogger outreach campaign but should be high on the agenda. The measurement and evaluation process of the campaign should include any traffic and SEO data that are available to gather. They could be the most valuable results you’ve achieved!

The underlying objective of a blogger outreach campaign is, of course, to generate positive and authentic opinions on your product or brand. But if what you are promoting is a lousy, useless or even mediocre product, however, then the next title of a blog post could be “The SEO nightmare of blogger outreach.”

It’s all about the quality of the content or product you’re promoting at the end of the day.

Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen

In Abraham Harrison‘s outreach campaigns to bloggers and press, we regularly get 50 to 200 articles published for a client per 6-8 week outreach cycle – this is generally an order of magnitude more articles than most PR shops get their clients.

Through our many campaigns for clients over the years, we maintain a correspondence with upwards of 30,000 bloggers and journalists and can establish friendly personal contact with brand new demographics of bloggers and journalists within a few weeks through our polished, professional, and personable outreach methods.

The coverage we get is earned, not paid media — honest, enthusiastic, real coverage from influencers into their communities, not only reaching and influencing their immediate readership, but dominating the search results with the large numbers of articles, and driving your sites’ SEO through all the organic, honest link-backs.

Unlike paid ads, these articles stay up online forever, appearing in searches, improving your sites’ SEO, and driving traffic ad infinitum.

Email Mark Harrison, CEO of Abraham Harrison, for more information

Matt and I rushed this post tonight. I received the email three hours ago, IMed Matt, and we got it out now. I love blogging for this. I hope you enjoy this new post, Pepsi Apologized to Me For Its Suicide Ads:

Pepsi Apologized to Me For Its Suicide Ads
A close-up look at how the marketer is handling fallout from its controversial German ads

This week, PepsiCo got into hot water with more than a few folks after some suicide-themed ads many found offensive were brought to light. Here’s how they’re using social media to apologize to consumers—including me.

I received an email from B. Bonin Bough of PepsiCo, @boughb on Twitter, responding to my tweet about the recent post that Matt Creamer wrote a couple days ago, “Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads”, about some ads that were run here in Germany in a lifestyle mag—ads Pepsi says it won’t run again after they received heavy criticism all over the web.

I’ll excerpt the first part of the email from Mr. Bough, who holds the title of director-social and emerging media and is based at Pepsi’s Purchase, N.Y. campus:

I saw your tweet and I just wanted to make sure I responded personally. We agree this creative is totally inappropriate; we apologize and please know it won’t run again. Also, thanks for the feedback and the Digg, it is important to discuss these types of issues.

My best friend committed suicide and this is a topic very close to my heart. So again I offer my deepest apologies.

Feel free to follow-up via twitter to me – @boughb or Huw – @huwgilbert or respond to this email.

Thanks, Bonin

I know you all think I am going to mock Bonin, but I won’t. I think this was a very bold and risky maneuver and worthy of praise rather than a tarring and feathering. And his outreach to me, a nobody, was accomplished within two days. When I replied to Bonin, asking if I might be allowed to post his email, he replied back that I could post his email but to try to “treat it kindly.” I hope I am.

I don’t think that Bonin knew that I blog for AdAge or that I know a bit about how the marketer is surprised about how well-traveled the ads have been. The old we-didn’t-think-anyone-here-would-see-it approach. Well, that’s the Internet for you. Someone passed along the scans of the PepsiMax ad, “One is a Very Very Lonely Calorie,” to the alert gang here at AdAge.

Within two days of tweeting, I received a note from @tweetmeme, a sure sign that my tweet had gone memetic (and that I had played at least a bit part in the mad traffic to the AdAge post as well as the resulting 40 comments.)

Here’s how fast and furious social media works. The article was posted on AdAge at 4:36 PM EST on December 2nd. I read it and Tweeted at 6:16 PM EST the same day. And then I received said email from Mr. Bough at 5:21 PM on December 4. The lesson here is that social media has eyes everywhere and the network to make sure that advertisers can no longer hide stuff in niche markets. There is a word in intelligence about just this thing, and it relates to messaging and propaganda: backwash. Social media makes backwash inevitable. Here’s another one from Intelligence: blowback. Backwash leads to blowback.

There’s no way to isolate this kind of advertisement. And there is an inverse proportion between how badly you want your ad to remain niche and the sensationalism surrounding its discovery. It’s a really obvious point, but one still clearly worth stating: The internet makes it impossible for any marketer to control which geographies and demographics see any particular communication. You can’t even really control what media it appears in. Think you’re creating an edgy print ad that will only be seen in a German magazine? Think again. In the blink of an eye, your ad is on the web. You know, the world wide one. And all kinds of people are pissed off.

What I like about what “Bough, Bonin {PEP}” did here is that he responded almost immediately, rather personally, and opened himself up to us social media mavens. Bravo! Full marks. Another thing I like about his apology is that there is a very good chance that I am being played, that Mr. Bough is playing reverse psychology on me. Yes, he readily approved my posting of this message when I asked, which leads me to believe that the very act of clicking on the post right now is just going to help PepsiCo with an amazingly-savvy viral marketing campaign for PepsiMax.

Another one of my weekly blog posts over at the AdAdge Global Idea Network came out today, Bratislava, a City to Watch — check it out:

Bratislava, a City to Watch
Residents of the Slovakian Capital Coming to Grips With Credit and Many Eye-Level Ads

I was invited by Zuzana Zentková of In Form Slovakia to travel from Berlin to Bratislava, Slovakia, to keynote the Daily Web Conference. Not only had I never been to Slovakia, I had never really thought about the country, focusing mostly on the Czech Republic instead of the Slovak Republic. My tickets were booked from Berlin to Vienna because, I discovered, Vienna is only 63 kilometers away from Bratislava — only a half-hour away by some fast highways.

So, here are my impressions after a few days there, having lived the high life. The organizers of the conference drove me from the hotel and back, they kept me in a gorgeous room at MaMaison residence and the conference was at the stunning Rotunda pod Slavínom building at the highest point in Bratislava.

Bratislava is a town to explore on foot, bus and tram. There are some very new cars but I am told that Slovakians are having a tough time adjusting to loans, credit and leasing. When they buy cars, they pay cash. In general, Slovakians only buy what they can afford, which means that there are very aggressive “no cash down” and “no money for a year” incentives to seduce Slovakians into buying on credit. The same goes for mortgages and other forms of borrowing.

As a result, there are many taxis, trams and buses on the road. Mostly, though, people walk. I didn’t see a lot of motorcycles, scooters or bicycles. There isn’t a subway system, but there is a world of pedestrian underpasses linking sidewalks together, freeing up the roads for traffic. As a result, there is a strong reliance on very modest-but-plentiful, eye-level advertisements. In Bratislava, the biggest ads are for car insurance, cars, telecoms (especially T-Mobile and Orange), banking, credit, Christmas and for upcoming events. It seems to me that you can make a lot of assumptions based on the sort of ads you can see on the street. By far, the biggest advertiser in downtown Bratislava is Deutsche Telekom’s T-Mobile.

One of the most impressive ads in the entire city sheaths the National bank of Slovakia. A Euro coin emblazons the entire site, with the base encircled with all the bill denominations of the Euro available. It is pretty impressive to behold. Slovakia, is a member of the EU, currently accepting both euros and Slovak koruna. Come Jan. 1, the Slovak Republic will complete its conversion over to the euro. There is no longer any border between Austria and Slovakia. You can easily see the wind farms of verdant Austrian farms from Bratislava high ground. Even though Bratislava is close to Western Europe, Slovakia is so far truly a world away. This is still a country in development. It felt to me like lots of people don’t have a lot.

Still, Bratislava has leapfrogged from simple technology to a very strong and ubiquitous 3.5G telecoms infrastructure — and this leapfrogging often bypasses laptops, DSL and even home computers, I am told by the savvy and world-class high-tech participants of the conference.Jan Horna, the Daily Web conference moderator, told me that there are over two GSM SIM cards for every Slovakian.

I only had three days in Slovakia so my experience is limited; however, Bratislava is a city to watch, especially as the Euro becomes the official — and sole — currency of Slovakia in less than a couple months.

I manage a LocateADoc.com profile for a doctor friend of mine. As a result, I receive their newsletter, etc. Today, I received an interesting email newsletter with the titillating title, 3 Tips to Keep Patients Coming In, Despite The Economy. So, with no further ado, here are the three tips — and they’re as good for all of us in the PR, Marketing, Social Media, and Consulting world as well:

1. Maintain or Increase Your Marketing Investment. View marketing as an investment, not an expense. Savvy marketers know that now is the time their competitors pull out, so stay at it – there are deals to be had.
2. Generate More Business Through the Internet. Hands down the most cost effective way to promote your practice. Drive more traffic to your website with pay-per-click marketing, or add your practice to a free online physician directory, such as LocateADoc.com.
3. Update Your Approach to Lead Generation. Now is the time to generate more productivity from your limited marketing budget. LocateADoc.com will send you pre-qualified patient leads emailed to you, with an excellent and measurable return on investment (ROI).

I just received this newsletter from the gang over at WebProNews AU, Blogging To Better SEO, that puts into words a lot of what we do for our clients every day as part of our Social Media consultancy and even what we do incidentally for our Public Relations clients.

With all of our social media outreach, we at Abraham Harrison LLC work on providing earned media for our clients. As I wrote in The current crop of advertisement methods is too ephemeral, it is important to decide where you want to spend your limited resources. Do you want to spend it on contextual ads? Contextual ads can drive a lot of traffic immediately to your target, to be sure, but when you stop paying for your key words, everything comes to a halt. All that traffic goes away… and, even while you’re paying for the ads, the conversion might not be there — it might just be a waste of money, a budget burn.

When you put your time and budget into blogger outreach, social media outreach, and blogging, your results may be less immediate than they are with ads, but whatever coverage you get, whatever earned media — and it can be an astounding amount of coverage, too — never goes away. Never! It becomes permanent record on the Interwebs, stashed and findable on Google until the Internet collapses through some sort of evil DNS hack.

Blogging To Better SEO by Manoj Jasra

[...]

[Manoj]: Why kinds of benefits can an organization expect with the implementation of a blog (and some of the natural SEO benefits that come with a blog)

[Lee Odden]: When a blog publishes AND promotes useful content, the benefits include:

• More content to be spidered by search engines and an increased footprint of the brand via search
• More links from other sites to the blog and improved search engine visibility
• Non-search engine traffic from social media sites and direct links from other blogs
• Direct communication with customers and prospects via RSS
• Depending on the blog structure and content, increased contacts by journalists that want to use blog content or authors as subject matter experts
• Increased leads or sales as a result of blog content – direct or indirect

[...]

CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top five projects receive a portion of the $2.5 million in grant money.

The challenge that Abraham Harrison faced was to take IMC, a relatively low-profile $100MM per year organization that gets all its money from government grants and had essentially no support base among the general public and activate a mass wave of support and votes for the organization – in two weeks.

International Medical Corps is a global, humanitarian, nonprofit dedicated to saving lives and relieving suffering through health care training, relief operations, and development programs.

STRATEGY: Abraham & Harrison has developed strong relationships with a large group of bloggers interested in humanitarian issues who in turn act as influencers in their communities of readers. The goal, as with all online influencer outreaches, was to earn these bloggers’ support and their willingness to act as repeaters and amplifiers of our client’s message, get their implicit or explicit endorsement, and motivate their readerships to action – in this case to vote for IMC in the Amex Members’ Project competition.

Abraham & Harrison was in constant consultation with the client, advising International Medical Corps on their message copy, their use of widgets, their posting of banner ads, and guiding their broader strategic decisions.

TACTICS: Abraham & Harrison reached out to close to 4000 bloggers across a spectrum of demographics. The Abraham & Harrison team reached out to these bloggers multiple times over the course of two weeks directing them to the Members Project website and the helpful, blogger-friendly Social Media News Release that made blogging on the topic an easy cut-and-paste action. http://internationalmedicalcorps.smnr.us/

Abraham & Harrison also turned to its strong presence on Facebook, Twitter, and several other social networks, building groups and messaging followers as well as the broader Abraham & Harrison community. To drive SEO and further traffic, every one of the over 190 blog posts was posted on Digg and several other social bookmarking platforms.

RESULTS: Within two weeks the team at Abraham & Harrison had achieved close to a 10% response rate to the outreach emails, leading to over 190 blog posts with more trickling in daily. Millions of impressions were made, and given the permanent nature of blog posts and the resultant presence on the search engines, impressions will continue to be made into the future.

International Medical Corps was able to fend off challenges from those organizations in 6th and 7th place, finally finishing in the top five, guaranteeing them a portion of the $2.5MM in grant money.

"Abraham & Harrison has been a tremendous asset to International Medical Corps during our American Express Members Project campaign. Their online strategy and outreach helped introduce International Medical Corps to many new audiences and raised our visibility during this time-sensitive campaign. International Medical Corps was written about in more than 170 blog posts.

"Abraham & Harrison brings a unique approach to online public relations. The worldwide web is a vast space, yet Abraham & Harrison has found a formula to reach out to target audiences, effectively raise awareness and get online readers and activists to take action.

"The entire Abraham & Harrison team has been fantastic. Each team member brings creativity and passion to the cause. Without a doubt, International Medical Corps would engage Abraham & Harrison for another campaign."

Rebecca Milner
Vice President, Institutional Advancement
International Medical Corps

I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of.  I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you:

In case you are not familiar with the concept, StumbleUpon allows you to pay for visitors to your pages, five cents per visitor or click. The question is, do you consider this to be a simple form of paid advertising, or paid social bookmarking.

I have done some experiments with paid Stumbling and what BMJ says is true:

If you set a limit of $20 per day, you will get 400 visitors. They may stay on your page or they may spend five seconds and disappear. Where the situations changes is when they thumbs up your page. That’s a stumble and can lead to more than just the 400 visitors.

So, in this case, content is key, and good content will result in conversions and interest.  If you just throw money at it without thinking your content or strategy through, you will be disappointed with the results, especially since there’s nobody on the planet more savvy than the gang from StumbleUpon — these are earl-adopters and are just the people you want to love you but these are the worse people to piss off. Just because you’re paying to have your content promoted doesn’t mean that people are prevented from digging the content down (thumbs-down) or writing scathing comments.

Either way, I encourage you to install the Firefox or Internet Explorer plugin and start playing with it — you need to register first, of course. I also encourage you to throw some money at the pay-to-play paid StumbleUpon advertising scheme — it is amazing fun and if you have any cool content at all, it is so much more rewarding that trying to game digg or even organically start StumbleLove — if you’re not really into Stumbling (I have friends who actually spend their evenings Stumbling in lieu of TV) then paying to get started is a very good idea and worth a test — you can check out the FAQ first:

Overview

• How does StumbleUpon work?
• Can I see a demo of StumbleUpon?
• What kind of content works well with StumbleUpon?
• Where will my content appear?
• How can I get Viral Marketing from StumbleUpon?
• Do I need to create an ad?
• What am I paying for? What do I get?
• How is this different from PPC, pops, banners…?
• Why doesn’t StumbleUpon do pops, banners…?
• How does StumbleUpon prevent click-fraud?
• I have a suggestion/question/feature-request, who should I contact?
• Is StumbleUpon right for my business?

Features

• How can I target a specific audience?
• What kind of traffic volume can I expect?
• How can I increase how much traffic I get?
• Can I set spending/traffic limits?
• Can I use tracking code?
• My Google Analytics / Urchin stats don’t match. Why the difference?
• What frequency caps does StumbleUpon use?
• Can I promote multiple URLs?
• Can I create multiple campaigns?
• How long does it for a new campaign to start?
• How can I tell if my campaigns are performing well?
• What kind of reporting is available?
• I want a Run of Network (RON) campaign – how do I do that?
• How do I target just a certain city, but not by topic?
• How can I target multiple topics/demographics?
• How do StumbleUpon members know that my site has been sponsored?
• Can I make any changes to my campaigns?
• How long does the review process take?

Content Guidelines

• Are there any content restrictions for the URL’s submitted?

Payment

• What forms of payment does StumbleUpon accept?
• How long before my funds are active and traffic is delivered?
• What is the process for requesting a refund?
• How long does it take for refunds to be issued?

Your Account

• I forgot my password, how do I get it back?
• One of my campaigns was not accepted, what can I do?
• Can I stop or pause one of my campaigns?
• How can I rename my campaigns to better organize them?
• What is Approval rating?

Contacting StumbleUpon

• Questions about StumbleUpon Advertising?

While very many media outlets support del.icio.us in their bookmarking and social media strategies, there has been very little innovation in the del.icio.us social bookmarking platform — this has been a major problem with properties that have been acquired by big firms such as AOL, Google, and Yahoo!, in the case of del.icio.us. Allen Stern wrote a very insightful post, Did Delicious Lose Its Chance To Be FriendFeed?, about how FriendFeed has started to take del.icio.us’ lunch based on innovation and creativity:

[...]Had Delicious (and Yahoo) moved faster on the release could they have become what’s hot with FriendFeed today? I get that FriendFeed allows you to share your delicious bookmarks. But what I am talking about here is something much bigger strategically. By “sitting” on the release, the team lost their chance to move the strategy forward.

[...]Had Yahoo wanted to actually take their Delicious investment and do something with it, how hard would it have been to add the same functionality? If we look back a year, Delicious had a much larger “buzz share” than they do today. When I look at the CN logs, we rarely see any traffic from Delicious and haven’t had a frontpage link in probably nine months. Yet in the last week, I’ve seen way more traffic from FriendFeed. Yahoo’s Delicious service has a “close to mainstream” userbase and sure missed a golden opportunity to move forward – a fail whale if you will.

[...]If you look at the topic I’ve discussed here, it’s basically what Fred Wilson discussed when he wrote about stagnation when companies acquire startups. Who will come up next and displace Upcoming and/or Flickr as the techies choice?

Oh, and be sure to join me on FriendFeed as well as del.icio.us!

I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:

Internet Marketing Tactics:

• Paid advertising (banner ads, text link ads, etc.)
• Link exchanges, free Web directory submissions, blog comments (link-building activities)
• Affiliates
• Sales letters (and other sales copy)
• Article marketing (to drive affiliate sales, traffic, or backlinks)
• Search engine marketing (paid search placements)
• Blogs
• Social bookmarking sites
• Social networks
• Podcasts / Internet radio shows
• Sales, coupons, or other discounts
• E-books
• Reports / white papers
• Direct mail campaigns via email (for promotional purposes)

Online PR Tactics:

• Press releases / news releases
• Op-eds / letters to the editor (for online publications)
• Online newsrooms and media kits
• SEO (to build awareness through organic search engine placements)
• Interviews
• Blogs
• Articles (used to build exposure and expert status more than directly pushing sales or traffic)
• Podcasts / Internet radio shows (if not purely or mostly promotional)
• Reports / white papers
• Email newsletters
• Social networks

In an update to How Do You Use Google Trends?,  Corvida from Read/WriteWeb wrote the post I wish I had written, Google Trends for Websites Sucks for Small Blogs, highlighting the fact that Google Trends might be useful for analysis and for term, keyword, and site comparison, but it isn’t useful at all for most bloggers, sites that are too “small” to register on Trends:

If your blog or website doesn’t receive a lot of traffic, you’re better off sticking to trackers such as the  service. Google Trends for Websites won’t have any data for such sites, which is a shame considering the smaller bloggers may be the biggest users of the product. Personally, I don’t see the use for Google Trends for Websites compared to other tools that are out there that offer the same information and more. Blogs already receive the information that Google is giving via their own statistics software with a lot more flexibility and options to choose from. In the end, Google Trends for Websites seems like a bit of a dud and the name should be changed to Google Trends for Popular Websites.

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

Contact Info

Contact:	C.C. Chapman
Phone:	508-241-1062
Email:	cc@theadvanceguard.com
Website:	http://www.theadvanceguard.com

Tags & Sharing

Coca-Cola | Coke | CokeTag | CokeTags | Facebook | Facebook Application | Widgets | Social Media | we8 | Linkstorm

I have been working with Abraham Harrison, my firm, Flugpo, our client, and MyDataIsMyData.org to create a plugin, currently for IE, that would protect and alert browsers from any Facebook Beacon sneakiness. Check it out! The plugin is forthcoming but it’s not out just yet outside of the internal beta wall. We have some pretty amazing press so far, Mashable: Facebook Beacon Haters Get Their Own Plugin, and, TechCrunch: MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs.

Mashable: Facebook Beacon Haters Get Their Own Plugin

Facebook Beacon has caught a lot of flack since its release, to the dismay of many advertisers out there. While the backlash hasn’t been as noticeable as some of Facebook’s other releases, there are still a good number of folks out there that would rather not see their faces on other people’s feeds as part of an advertisement.

My Data is My Data has beta-launched a browser plugin that will alert you when Facebook Beacon’s system tries to make a connection with a partner site, so you can determine when and where you’d like to share your third-party purchasing activity with your Facebook friends. While there are already a number of privacy options inserted into Facebook, and even more services out there that will rid you of cookie problems all together, Facebook Beacon’s mainstream press presence in itself may help My Data is My Data gain a good amount of users based on principle alone.

The plugin is still a bit buggy, but the team is working on it. Given Facebook’s restrictions to curb newsfeed abuse, and the limited growth of Beacon, there will surely be more tweaking on Facebook’s end in order to ensure that end users are more or less happy, whether this is through voluntary manipulation or oblivious bliss, with the Beacon’s implementation.

TechCrunch: MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs

The Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to this post about MyDataIsMyData, an upcoming privacy-monitoring service sponsored by classifieds site Flugpo, Beacon may still monitor traffic and personal data, even if a user has opted-out of the system. In response, MyDataIsMyData is creating a plugin for Internet Explorer that enables users to eliminate any traces of Beacon from their system.

Facebook Beacon tracks usage information by monitoring cookies on a client’s computer. As users browse various participating websites, such as Blockbuster and eBay, their activities are relayed back to Facebook, where it can be shared with friends. Many users find such notifications to be intrusive, and much of the original controversy stemmed from the automatic inclusion of all users in the system.

The MyDataIsMyData plug-in notifies users via their browser toolbar when Facebook or one of Beacon’s participating affiliates creates or accesses these cookies. The plug-in can automatically delete these cookies at regular intervals, and also allows for users to individually select which (if any) sites will still function with Beacon. Finally, the toolbar will feature a constantly-updated list of sites that participate in Beacon, allowing users to boycott them, should they choose to do so. MyDataIsMyData will soon be available for Internet Exporer, and plans to expand to offer functionality for both Firefox and Macintosh-based browsers.

It should be noted that while the plugin offers some value in terms of a sense of security, it is fairly easy to monitor cookies with a number of extensions using the Firefox browser. Furthermore, by installing the free toolbar, the users will be placing their trust in MyDataIsMyData—the same type of users who presumably would be put off by installing any sort of monitoring software on their computers.

My Data is My Data Social Media News Release

Flugpo Sponsors Development of My Data is My Data

Counters Growing Concern about the Privacy Rights of Social Network Users

News Facts

• In response to the growing concerns that users of social network sites have had over privacy, the growing social network site, MyDataIsMyData.org.

• This free plug-in (found at MyDataIsMyData.org)is a toolbar that will allow users several different options to monitor and delete cookies, offline content, and track visits to Facebook Beacon collaborator companies. Once downloaded, the toolbar allows users to decide how often he or she would like certain cookies deleted. The user can choose to delete Facebook cookies and Facebook Beacon collaborator companies’ cookies. It also includes the option to delete all cookies at once or none at all.

• Selling private information for profit unbeknownst to the users is an abuse of trust and MyDataIsMyData.org hopes to empower users by allowing them to control the amount of personal information that they make visible.

• MyDataIsMyData.org was created as a direct response to the Facebook Beacon uproar, which broached many privacy concerns for users of social network sites.

About the Facebook Beacon

The Facebook Beacon refers to the agreement that Facebook has with popular online retailers. This agreement allows Facebook to utilize their users’ private information in ways that violate their privacy. When a Facebook user purchases something with one of the participating online retailers a message is sent to the user’s “friends” on Facebook, notifying them of the his or her purchase or transaction with that online retailer.

Facebook Beacon was meant to be optional; a buyer/Facebook user could choose to opt out of letting their friends know about their latest purchase. However, several instances have emerged in which personal information from the Facebook Beacon network was sent to the user’s friends without his or her approval. This is just one example of many ways in which social network sites have been working to monetize their user’s experience.

About Flugpo

Flugpo was developed as a place where people can go to make friends, share photos, network professionally, share ideas, buy and sell items, and list and locate jobs. As an online resource for everyday people, Flugpo is a great community for people to make new friends, share common interests and reach out to like-minded individuals and discuss current topics, review top movies and share stories Flugpo also creates a space where businesses can promote their services.

Flugpo is often referred to as “Myspace meets Craigslist” by their members. Created in the 2007, Flugpo takes an interesting approach to classified listings by eliminating the anonymity features found with Craigslist and allowing the members to connect with one another. “The classifieds, as the world knows them now has no community, said David Metz, founder of Flugpo. Each classified posting is linked to the profile of the member posting the ad. Given the current landscape of Internet safety, Flugpo is quick to address safety concerns by connecting all classified listings with a “face and name.”

Contacts

For Press and PR Inquiries

Contact Dani Sevilla, Media and PR Strategist at dani@mydataismydata.us

For More Information About Flugpo

Visit http://www.flugpo.com or email David Metz, CEO at davidmetz@flugpo.com

Multimedia Elements

Download the Flugpo Logo

Download the My Data is My Data Logo (400 pixels)

Download a Screenshot of the Plug-In

Additional Resources

The My Data is My Data Group on Facebook

Information about My Data is My Data on the Flugpo Forums

The My Data is My Data Group on Flugpo

Social Media

Add to del.icio.us | Digg it | Google Bookmark | reddit | StumbleUpon | Twit This

Tags

Beacon | Facebook | Facebook Beacon | MDiMD | My Data is My Data | MyDataIsMyData.org | privacy | privacy advocates | privacy protection

This just in over the news wire, just in time for me to become a resident of Berlin, is news that the “open-skies agreement” will make it easier, cheaper, and simpler for me to share my time between Germany and the United States; Berlin and DC! Via NY Times

AIR travel to Europe is about to undergo a significant change, one that is likely to spell more choices and cheaper fares for travelers.

On March 30, the so-called open-skies agreement goes into effect, allowing airlines based in the United States and Europe to fly across the Atlantic between any two airports in each region. Before the pact, trans-Atlantic flights were governed by separate agreements between the United States and individual European nations. The pacts required airlines to take off or land in their native countries, and limited which airlines could serve certain airports.

For example, British Airways flights bound for the United States had to originate in Britain. And only two United States carriers were permitted to land at Heathrow Airport, near London: American and United.

When the open-skies agreement kicks in next week, those restrictions will be lifted, essentially letting the open market dictate all trans-Atlantic routes between the United States and Europe. For instance, Continental, Delta and Northwest will be able to serve Heathrow for the first time.

This year, San Francisco, Orlando and Washington all received their first scheduled nonstop flights to Dublin on Aer Lingus under a related transitionary arrangement. And Michael O’Leary, chief executive of Ryanair, the Irish no-frills carrier, has said he plans to start a new airline that will fly from secondary European markets like Liverpool or Birmingham to a half-dozen American cities like Baltimore or Providence, R.I., for a base fare as low as 10 euros, or about $16 at $1.59 to the euro.

“We don’t even begin to get a glimmer of the possibilities of open-market competition yet,” said Jerry Chandler, who writes Cheapflights.com’s travel blog and has been tracking the new open-skies flights. “There could be a lot of flourishing of routes in markets that currently don’t exist, especially from smaller U.S. cities to European hubs.”

The new pact is expected to be game-changing for Europe-bound travel. More routes are expected to open, and prices could fall thanks to the new competition. The agreement is also likely to encourage European carriers to compete more aggressively with one another across the Continent. Lufthansa, the German airline, for example, could set up a hub in Paris; or Air France could set up a hub in Frankfurt.

So far, though, most United States airlines are simply looking to open service to Heathrow — a strategic hub that offers connecting flights not just across Europe, but to the Middle East, Africa and Asia, too. Flights from the United States to Heathrow are expected to increase 31 percent, to 2,932 flights in July from 2,233 this month, according to OAG Back Aviation Solutions.

Northwest plans to add daily service later this year to Heathrow from Detroit, Minneapolis and Seattle. Beginning on March 29, the New York area will get four new flights a day to Heathrow: two from Continental out of Newark and two from Delta out of Kennedy Airport. Travelers in Atlanta will have a new direct flight to Heathrow aboard Delta (as opposed to connecting through Chicago or some other city), as will travelers out of Dallas-Forth Worth and Raleigh-Durham — both aboard American by March 30.

European carriers like KLM Royal Dutch Airlines are also getting into the act with new service between Dallas-Fort Worth and Heathrow. Likewise, Air France will begin operating a daily flight between Los Angeles and Heathrow on March 30.

For many travelers, a direct flight to Heathrow is long overdue. For instance, there are currently no nonstop flights between Dallas-Fort Worth and Heathrow, forcing many passengers to land at other London airports — like Gatwick or Luton — even if they have a connecting flight to catch in Heathrow. “It has been an absolute nightmare,” said Terry Denton, president of Main Street Travel, a Carlson Wagonlit agency in Forth Worth that specializes in missionary trips to Africa and elsewhere that usually require a connection through Heathrow.

Getting from Gatwick to Heathrow involves hauling luggage through passport control, taking a bus or cab across town and going through check-in and security anew — a process that could take three hours. The new routes will allow travelers to bypass that ordeal.

It’s not just Heathrow, however, that’s getting new service. British Airways is planning a subsidiary called OpenSkies that will skip London altogether, beginning with Brussels-New York and Paris-New York service as early as June. And some airlines, anticipating increased competition, are expanding their trans-Atlantic networks. Delta will begin flying from Kennedy Airport to Paris Orly on June 2, cutting out a three-hour-plus layover in Madrid, Nice or elsewhere.

KLM will start a daily flight between Dallas-Fort Worth and Amsterdam on March 30. Previously, Dallas passengers had to change planes in Memphis, New York or another city before arriving in Amsterdam. The new flight will cut at least two hours off the total flight time.

Besides saving time, the new competition should put pressure on airlines to reduce fares. A 2002 study by the Brattle Group, a consulting firm, estimated that an open-skies agreement between the United States and the European Union would generate a 10 percent increase in passenger traffic in formerly restricted markets, which could reduce fares 4 to 10 percent.

Routes to watch include Denver-Heathrow and Seattle-Heathrow, which were previously served by only one nonstop carrier: British Airways. But thanks to the open skies agreement, United will begin flying between Denver and Heathrow on March 30, with introductory fares starting at $570 round trip for travel before May 15. British Airways, by contrast, has been offering that same route for $1,461, according to an online search.

And Northwest Airlines will start flying between Seattle and Heathrow on June 1, with fares for $1,288, compared with $1,302 on British Airways, based on a recent online search.

But don’t expect a full-on fare war just yet. With the price of fuel so high, pricing on trans-Atlantic travel has been “pretty brutal,” said Rick Seaney, the chief executive of FareCompare.com. “Base prices are at an all-time low, but fuel surcharges are up.”

I have had too many Big Slices and Jumbo Slices for my own good, generally after a night of drinking up in Adams Morgan, Washington, DC.  Well, I always assumed the Jumbo Slice was a variation but it is an official regional pizza style! Huzzah! At least according to A List of Regional Pizza Styles via digg

While this one sounds like it’s merely a style based on size, I’ve seen arguments for it in the comments (here and here) and over on Boing Boing.

While I’m not sure it’s going to be a widely recognized style, It’s in the interest of Slice readers to know about it, even if it, so …

Yes, the jumbo slice of D.C. is mainly known for its size. There are many competing places offering this style. The link to the article below tells about the development of the jumbo slice, the competing claims of who has the “First Oldest Original Jumbo Slice,” a laboratory-based nutritional analysis, and the fact that people only eat it when they are drunk.

Jumbo Slice Lore of D.C. [Washington City Paper]

Here’s the Washington City Paper Article (and, it is totally exactly like this):

When bars close on a Saturday night in Adams Morgan, cops usually can gauge the impending mayhem by the length of the line at Pizza Mart.

On a night in mid-October, the unruly column forms in front of the pizzeria right on cue, at 2:45 a.m., just after most bartenders have shouted their last call. Never mind that it’s the first cold weekend of the season, or that the nightlife district along 18th Street NW seems filled to only half-capacity tonight. Just about everyone on the strip has come here to bump elbows and jostle himself one step closer to a single slice. It’s so tight that served customers have to make their exit with their slices over their heads, negotiating them like clumsy waiters.

Amid the catcalls and the laughter come the night’s first genuine fighting words.

“You bitch!”

And the rejoinder: “You ho!”

The crowd forms a circle. A formidable young woman in a blue tank top lunges at her braided foe, and the pair go tumbling onto a sidewalk strewn with greasy paper plates and leftover pizza crusts. Some patrons break out of the line altogether to get a better view, and ecstatic men shout whatever catfight clichés pop into their heads.

“Rip her shirt off!” screeches an overjoyed meathead, his right hand pumping the air in a fist, his left forearm cradling a slice of pizza.

As the swaying throng bumps up against cars parked along the sidewalk, a man in a teal Mitsubishi decides it’s time to get his sporty ride out of harm’s way. He is blocked by revelers who are hanging out in the street. First, he nudges the riffraff with his front bumper. Then, unwisely, he decides to lay on his horn. Someone cocks a slice of pizza back to his shoulder and hurls it, like a circus clown in a pie fight, clipping the rear wheel well on the driver’s side. The driver brakes hard, thinks better of it, and then moves along.

Back on the sidewalk, a volunteer referee has managed to tear the women apart. But the circle hasn’t broken up just yet; now two dudes are swapping unintelligible insults and throwing wild haymakers. It’s not even 3 a.m.

There are two easy ways to find yourself in the middle of an early-morning slugfest at Pizza Mart: Hit on someone else’s significant other, or try to cut in line for pizza.

After all, owner Chris Chishti’s crew isn’t serving up just any kind of slice. His renowned “jumbo slice,” a greasy slab that requires two paper plates to handle, runs nearly a foot-and-a-half long, and weighs in just shy of a pound. Novices at the counter often have to ask how to go about eating such a beast. As any jumbo-slice veteran will tell them, you just fold it like the morning newspaper and go to work.

In the five or so years Chishti’s been dishing out his trademark, it’s become a staple for late-night bargoers who are looking to coat their stomachs before the long cab ride back to the ’burbs. As for the Tijuana-cockfight atmosphere, one can’t help but notice that the excess commotion merely reflects the excess of Chishti’s slices.

But they weren’t always so monstrous. In fact, when the Pakistan native opened his modest carryout in 1997, he had no intention of stretching his pies far beyond their initial 18-inch diameter. That is, until one of his neophyte cooks left behind a mangled dough ball after a busy night in 1999.

When Chishti strolled into his shop the next morning, he figured the misshapen mound was unusable. But then he took a fresh dough ball from another tray. “What I did, I took that dough ball and put it with the other dough ball,” says the mustachioed Chishti, clapping together his cupped hands to illustrate the epiphany. He kneaded the oversized ball, dropped it on a baking screen, and sent it through his conveyer oven dressed with cheese and sauce.

What came out the other end was jumbo indeed, and its creator saw no reason to stop there: “I said, ‘Let’s go bigger.’”

Three different pizza shops on the main drag of 18th Street now serve the city’s famous jumbo slice. Each proprietor asserts his own form of jumbo-slice originality:

•Chishti, owner of Pizza Mart: “I’m a pizza maker. I was calling mine the jumbo slice. Then he went over there and starting calling his the jumbo slice.” “He” refers to Jawed Khan, owner of Pizza Napoli.

•Khan: “We came in with the biggest slice.”

•John Nasir, owner of Pizza Boli’s: “I don’t know how you can ‘invent’ something….Maybe [Chishti] took the idea from one of our stores.”

As the first cook on the block, Chishti stakes the only legitimate claim. He was the first pizza maker on the block to widen his pie beyond 20 inches, and he also bestowed the now-famous moniker on his peculiar slice. But his brainchild has been hijacked over the years—by his former pizza associates, no less—so the genial Chishti gets a bit prickly over the issue of jumbo-slice legitimacy.

“You don’t need a coat and a tie to make pizzas,” says Chishti, arguing that his competitors are businessmen rather than cooks. He says a secret recipe for his jumbo slice accounts for a taste superior to the other pizzas on 18th Street. “I’ve been doing this for 23 years—that’s my experience.”

The most visible spat unfolded last year, when Nasir, owner of the 75-store Pizza Boli’s chain and a former business partner of Chishti’s, greenlighted one of his franchises to open just three doors up the street from Pizza Mart. The franchisee, Kerry Guneri, made the jumbo slice his featured product. He and Chishti quickly found themselves in the middle of a neon-sign war:

•March 2003: Guneri opens his Pizza Boli’s. He installs a neon “Jumbo Slice” sign in the window on the southern side of his store. It’s facing the Pizza Mart, where Chishti’s window holds a mere plastic “Jumbo Slice” sign.

•July 2003: Guneri compounds the insult by installing two additional neon signs. These read “Original Jumbo Slice.” Chishti decides to respond the very same day Guneri’s new signs go up. He calls Xin Guan Signs near Chinatown, Guneri’s supplier, and orders a neon sign that reads “Real Original Jumbo Slice.”

•July 2003: Guneri tells the Washington City Paper (“Pie Fight,” 7/25/03) he’s through installing the neon signs, which cost about $700 apiece. “This place is lit up like a whorehouse as it is,” he says.

•August 2003: Chishti installs a final neon sign, designed by one of his regular customers on a piece of scrap paper. It reads “First Oldest Original Jumbo Slice.”

Anyone who bothers to parse the vying shops’ respective strings of adjectives surely would see that Chishti invented the jumbo slice. But what escaped both proprietors was the fact that nobody cares. In reality, many self-proclaimed jumbo fans couldn’t tell you whether they’d eaten a slice from Pizza Mart or Pizza Boli’s the night before. It’s like trying to remember whether you stopped at an Arby’s or a Hardee’s on a road trip.

When Khan, once an employee of Chishti’s, opened up the rival Pizza Napoli just down the street from Pizza Mart in late 1999, he knew the game wasn’t about creating a special sauce or even serving a marginally better pizza. It was about making a bigger slice.

“They had an 18-inch pie and then went to a 22-inch,” Khan says of Pizza Mart. “[But] we came in here and started with a 30-inch. That was the biggest.” Chishti disputes that Khan’s pie was ever larger, but the point is clear: Size trumps everything else.

In spite of Chishti’s talk of a secret recipe for his jumbo slice, the customer demands only that his belly be full in the end. The gluttony imperative was lost on Bill Thomas, owner of the Blue Room club on 18th Street, and proprietor of the now-defunct Kung Fu Pizza, which once occupied a portion of the same building. When he opened his kitschy, martial-arts-themed pizzeria in 2000, Thomas and his team had spent months working on recipes for gourmet pies, even experimenting with spring water in their dough.

“We actually thought quality would sell, and we were stupid,” says Thomas. Kung Fu Pizza shut its doors after a four-month run. The eatery stayed open late and attracted a small following from the wait staffs of surrounding bars, but the Adams Morgan party crowd never took to the Asian finger food and modestly sized pizza. “At the end of the day, it was all about the big slice,” he says.

When your slice’s supremacy is predicated entirely on size, the only way to improve it is to make it larger. So Chishti has expanded the diameter of his pie at least five times since he opened, finally arriving at the 32-incher he cooks today.

The pies on 18th Street have stopped expanding only because there’s no larger pizza oven on the market. Khan has considered buying an oven designed primarily for large cakes; Chishti, who’s already upgraded his oven once, has started cheating with the one he has, sending his pies over the burners stretched in one dimension. This method results in slightly larger, if oval, pizzas.

Such evolution has made the slices unwieldy—and not just for the customer. Both Chishti and Khan grew their slices right out of the delivery business. Chishti decided years ago that he wouldn’t even try to bring his No. 1 product to your front door. “You put it in the box and send it, by the time it gets to the customer it’s soggy,” he says. “We don’t want that to happen to our jumbo.”

Khan, however, was more determined. He ordered custom cardboard boxes that measured nearly 3 feet across, just so he could deliver the entire jumbo pie in its original form, rather than stack the slices on top of one another in a single box. When the boxes buckled under the sheer weight of the pies, sending all the grease to the center, he looked into heavy-duty cardboard boxes that cost three times as much as the pizza itself. He even special-ordered an insulated, jumbo-size delivery sheath; it could have doubled as a toddler’s sleeping bag.

But in the end, most of his drivers couldn’t even fit the pies into their cars.

Khan had to scrap the delivery venture after just a year. Which was fine with him, because all the action comes in off the street.

Like any overhead-conscious carryout proprietor in D.C., Chishti likes to keep the inside of his business spare. The eatery includes a handful of stools and a pair of steel counters, but there are no chairs and no tables. No customer bathrooms. No artwork. And certainly no nutritional-information charts.

Even though your average clubhopper loves to crack a joke about fat content as she paints her face with tomato sauce on 18th Street, she doesn’t really want to know just how much energy is stored in that jumbo slice.

The Washington City Paper sent three cheese jumbo slices, one from each of the jumbo-pizza makers, to the ABC Research Corp., a food-testing laboratory in Gainesville, Fla. Calculated on the basis of the lab’s calories-per-gram analysis, the single slices from both Pizza Mart and Pizza Boli’s soared over the 1,000-calorie threshold.

Pizza Boli’s trounced the field with a whopping 1,309 calories, and Pizza Mart settled for silver with a respectable 1,117. That’s roughly equivalent to two Big Macs, or, for active women and most men, about half the calories the U.S. Department of Agriculture recommends for an entire day’s intake, let alone as a Friday-evening nightcap. By comparison, Pizza Napoli’s slice made for light fare at a modest 917 calories, but it weighed significantly less than the competitors’.

None of the slices necessarily jibe with today’s low-carbohydrate diet fad, either. Each sample stored more than 115 grams of carbs alone, including the comparably dainty slice from Pizza Napoli, which had a disproportionately high carb rate. The slice from Pizza Boli’s again led the pack in fat content; its roughly 53 grams just edges out Pizza Mart’s 47.

The growth of the jumbo slice may have been foiled by the undersized ovens, but not before it became the city’s lone culinary icon, the District’s own take on the supersize phenomenon. It was an unlikely turn, given that the jumbo slice has nothing to do with America’s growing waistline. That petite, Bally’s-going little tart who comes pinballing out of the club, dying to get her hands on a slice of pizza that could probably be wrapped around her torso—she’s not the same woman buying the latest meal deal at McDonald’s four times a week.

No, the jumbo slice sprang from the very same beast that sustains it: drunkenness. Any jumbo-slice owner will tell you that the majority of his weekly sales are made over the course of about eight hours on the weekend.

“Sometimes people throw a slice on you,” says an exasperated Chishti, who tries to clock in exclusively during the daylight hours now. “They’re drunk, they fight with each other, they argue… Sometimes you’re serving pizza to guys who are so drunk they’re hard to handle.” In a painful show of irony, Chishti was once the target of a flying jumbo slice, hurled by a loaded patron who said the pizza was too large to eat.

There’s an old joke that says everybody’s eaten a jumbo slice but nobody remembers it. The joke gets told quite often, mainly because it’s true. Most people, when they consider the sheer size and uncontrollable grease, can’t stomach the thought of eating a jumbo slice during the day. Drop an open napkin on a jumbo slice and it disappears.

The sober and sensible tend to stay clear of the big slice and, for that matter, the 18th Street pizzerias altogether. Over the course of a weekday lunch hour in Adams Morgan, the staff at Pizza Mart might sell just a few slices. But once the bars close and everybody’s sauced, the jumbo becomes the centerpiece of 18th Street’s pre-dawn circus. And priced at $4 or less, it’s a perfectly affordable, even expendable, toy. That’s why so many slices wind up in the street, on top of cars, and, often, in people’s faces. It’s an insane spectacle for a neighborhood where many people still beg for change each day.

“The funny thing is, now people know about them,” says Adams Morgan resident Mindy Moretti, baffled by the jumbo’s popularity. “You see people taking pictures of other people eating them. They’re almost a…tourist attraction.”

And like any tourist magnet, these slices require their own police protection. Officers Andrew Zabavsky and Dustin Roeder, two D.C. bike cops assigned to Adams Morgan, have made the area in front of Pizza Mart something of a default post during their weekend-night shifts. Most cops would rather handle parking complaints all night than work a strip full of obnoxious, drunken brawlers, but Zabavsky and Roeder have staked it out as their beat. Riding mountain bikes, they spend much of their night dodging drunks who stagger out into the street.

“Most of the fights tend to gravitate around the pizza joints,” says Zabavsky. “Some days it’s off the hook, one after another after another.” It doesn’t matter where a scuffle has its roots—out in the street, inside a club, or way back in childhood—the fuse often gets lit in the jumbo-slice line. Roeder talks about the pizza servers as if they have the most treacherous job in town: “With the bars, at least they can send a bouncer out to flag us down for help. But the pizza guys, they’re pinned in back there.”

The cops have collared many bruisers on 18th Street, but it’s often the less violent jumbo-slice incidents that stick out in their minds. “Craziest thing I ever saw with the jumbo slice,” starts Zabavsky: “This guy up near McDonald’s drops his slice right on the ground—cheese-down and everything. He picks it right up and starts eating it like nothing happened. He’s smiling.”

On a Friday night, the sauce on your Pizza Mart jumbo slice comes out of what’s commonly referred to as a “garbage can.” There’s nothing necessarily unsanitary about this storage method; it merely indicates the massive amount of pizza that will be moved in a single night.

The volume of cheese is similarly industrial. On a Friday afternoon in mid-October, Pizza Mart receives a shipment of roughly 900 pounds of a mozzarella-provolone mix. That’s nearly half a ton.

“And I’ll probably be back on Monday,” sighs 55-year-old Thomas Carroll, a deliveryman for Nino’s Pizza Dough, sweating as he schleps the 30 boxes with a handtruck. Asked if that’s an extraordinary amount of cheese, Carroll laughs. “You see all them boxes?” he asks, gesturing to about 1,500 stacked and bundled pizza boxes on his truck, each destined to hold just a single slice. “Those are for [Pizza Mart], too.” Of the 40 or so regular deliveries Carroll makes, only a Maryland pizzeria takes in more product than Pizza Mart. And right behind Pizza Mart on the list is the Naval Academy.

Inside the Pizza Mart kitchen, there are no chef hats, no high-flung dough, and no handlebar mustaches. The rush-hour spectacle is more a lesson in ergonomics than in Italian culinary tradition. This is where, on a busy weekend night, an assembly line of cooks will manufacture upward of 800 pounds of pizza in a matter of hours. There’s nothing romantic about the process:

One guy takes a gooey dough ball off a plastic tray. Tonight there are about 80 dough balls ready to go for the late-night blitz. He kneads and stretches the dough to its 32-inch diameter, drops it on a screen, and passes it to the next cook.

This guy dresses the dough. He ladles his sauce from the plastic can with what looks to be a family-size salad bowl, and he sprinkles mozzarella-provolone mix from packages pulled from 30-pound boxes. When the pie’s ready, it makes its slow crawl through the oven on a conveyer belt, out the other side to the last cook.

This guy cuts the pie, places the slices onto aluminum-foil-covered plates, and drops them onto a metal tray with a thud. He needs to fold the bottom third of each slice back onto its upper portion just to make sure it stays on the plate. “Sometimes, during the day, they’ll say, ‘Oh, I don’t want this. You folded it. That’s no good,’” says Munir Butt, working the register on a Friday night. “But not right now.”

Finally, the slices go under the heat lamp. From start to finish, the journey lasts less than 10 minutes. Pies ride on through the oven, shoulder to shoulder, throughout the night.

Out front, three workers serve the slices and man the register. They’ll handle the slices with metal tongs, in order to keep the grease off their hands and clothes, and they’ll bang the counter with their tongs when they’re ready for the next customer. They work three, four, sometimes five people deep in the line, just to keep up with the 2 a.m. rush. A tiny fraction of the slices—maybe 2 percent—are so mutilated that they don’t make the cut. Of the slices they do serve, some look as if they’ve been sat on. Regardless, every slice will be pounced on.

“The pizza guys really have cultivated this post-nocturnal feeding frenzy,” says Scott Bennett, owner of the newly opened Amsterdam Falafelshop on 18th Street. “The way I see it, when the tide comes in, all boats float. God bless the pizza guys.”

But no one in tonight’s kitchen, nor its owner, will be getting rich off the jumbo slice. In favorable weather, a jumbo joint might sell anywhere between 600 and 1,000 slices on a strong weekend night; priced between $3.50 and $4 a pop, that might bring in somewhere between $2,000 and $4,000 in an evening. But after covering rent, ingredients, and the pay for seven staffers or more on the busy shifts, the owners will be left with pocket change on each slice.

So if you can’t pack more weekends into a year, you may as well pack more pizzerias into the city. Nasir, for one, says he may be serving his big boy out of a new Pizza Boli’s on U Street NW by the end of this month. Khan has already started dishing his own monstrosity out of his kebab house, also on U Street.

But Khan sees no reason to contain the jumbo slice within the District. Early next year, he expects to open a pizzeria in Florida. After researching locales in South Beach and Key West, he says he’s just about settled on the City Walk area of Orlando.

“It will be all about the jumbo,” he promises.

The mess left behind after the weekend pizza craze has put the jumbo slice and its purveyors at the very top of the Adams Morgan NIMBY list. Moretti, a member of the local advisory neighborhood commission, says an uncanny wind tunnel carries greasy paper plates up 18th Street, across Columbia Road, and all the way to her Adams Mill Road apartment building on gusty weekend mornings.

“Several of us have joked about going and collecting all the paper plates, putting them in a trash can, finding out where the [pizzeria] owners live, and dumping them in their yards,” says Moretti.

When bars and clubs become a nuisance, residents can force owners into line by threatening to withhold their support for a liquor-license renewal. But when it comes to the pizza joints, none of which serve liquor, the residents hold no bureaucratic aces up their sleeves. Essentially, the pizza places reap all the benefits of a nightlife business without being held to the same standards. “We can hold up against bars because of the [alcoholic-beverage] commission,” says Bryan Weaver, also a neighborhood commissioner. “But there’s no Shitty Sauce Commission where we can go and say, ‘Hey, these guys are making bad pizza.’”

The commission has supported a neighborhood liquor-license moratorium since it was introduced in 2000. Some members, resigned to fielding cheese-and-crust complaints at each monthly meeting, say they would be willing to place a similar moratorium on the jumbo, if only it were possible.

“Our hands are tied as far as the big slice goes,” says Moretti.

The public-health implications of the jumbo are on full display on a recent Sunday. In the hours before dawn, the mess on the sidewalk in front of Pizza Mart forces squeamish passers-by onto their tiptoes, hopping from one small patch of visible concrete to the next. Greasy plates and pizza boxes, too many to count, blanket the sidewalk. Maimed slices sit on top of cars and inside flowerpots. Fat pigeons peck their way through tomato sauce and cheese.

The inside of Pizza Mart looks the same as the outside, only no pigeons. At 4:30 a.m., cashier Butt shuts off the neon, locks the front door, and mouths an apology through the window to a few tardy stragglers hoping to get a slice.

The last jumbo customer of the night, now satiated, looks over both shoulders before dropping his empty pizza box between two cars parked at the curb. What’s one more bit of cardboard added to the mess? He takes a final sip from his soda, leans over, and places the empty cup on top of the box.

On the sidewalk, a bored bouncer gets his kicks by shining a flashlight on the rats that have come out to feast on more pizza than they can handle. These rats live a good life, and this is their prime feeding hour—a short window of time after the heavy foot traffic has died down but before the sprawling slices have been scooped up. Aside from the bouncer, their only company is a lonely sot dry-heaving beside a parking meter, his chin covered in spittle.

Butt says a homeless guy agreed to clean up the storefront after close tonight for 10 bucks, but by 5 a.m. it looks as if he’s a no-show. As usual, this morning’s pizza detail will fall to just one man: Anwar Tate, a 29-year-old Department of Public Works employee, who works his way up 18th Street every Saturday and Sunday morning armed with a metal rake, a heavy-duty shovel, and a ride-on vacuum. Tate’s chipper today, and he’ll need to be. He’s got only two hours to knock off the entire block before Adams Morgan’s early risers come out expecting a pizza-free street.

“You try to get it off the sidewalk as quick as you can,” he says, handling the slices with either the shovel or his gloved hands. “It’s just part of the job.”

There’s plenty of pizza refuse beyond Tate’s jurisdiction. Slices have been flung into the yards of residents along Euclid Street NW and throughout Adams Morgan. Paper plates and napkins dot a path all the way over the Duke Ellington Bridge and up to the Woodley Park Metro station, over half a mile away. And because plenty of slices found their way into cabs, surely some of the 800 jumbos dished out at Pizza Mart have traveled over the Potomac into Virginia by now.

Butt says Pizza Mart, despite brisk business, didn’t have a single fight last night. But when he turned his back for just a second during the blitz, some asshole made off with the tip jar. It was only $15 or $20, to be split among the staff at close. “Not much,” he acknowledges. “But you work hard for it.”CP

In a Nutshell: The 105 bhp H2 Enduro is BMW’s first pure dirt bike. Twenty-five years of rally racing experience have made their mark in this design. It has a race-ready suspension and an extremely lightweight body, just 386 lbs dry.

Engine:
Type: Air-cooled/oil-cooled Boxer twin-cylinder
Displacement: 1170cc
Bore and Stroke: 101.0 mm x 73.0 mm
Fuel System: BMW Engine Controller – BMS K
Compression Ratio: 11.0:1
MPG: NA

Drivetrain:
Transmission: 6-speed
Final Drive: Enclosed driveshaft with two universal joints
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Brakes:
Front: One, two-piston caliper; 12.0 inch floating rotor
Rear: Single, two-piston floating caliper; 10.4 inch single fixed rotor

Suspension:
Front: WAD UPSD fork 45 mm
Rear: BMW EVO Paralever

Wheels and Tires:
Front: 90/90 x 21 tubeless tire
Rear: 140/80 x 17 tubeless tire

Dimensions:
Length: 92.5 in.
Seat Height: 36.2 in.
Steering Angle and Trail: NA
Wheelbase: 63.4 in.
Weight: 433 lbs. unladen with full tank
Fuel Capacity: 2.9 gals.

Miscellaneous:
Colors: Indigo Blue/Alaska Gray, Dirty
Price: $19900
Warranty: NA

Review from Dirt Bike Report:

The HP2 Enduro from BMW is an extreme off road bike its part of a new high performance series of bikes from BMW it has a tuned 105 Hp boxer engine.. Here is some more news on this bike.

As such – and in response to customer demand – a 17-inch set of street wheels is now available for the HP2, giving owners maximum riding pleasure on tarmac, with the added bonus of being able to quickly and easily change the bike back to enduro specification for off-road riding.

Since its launch in September 2005 the world’s most powerful production enduro bike has caught the imagination of off-road fans all over the globe. It has already seen action in legendary international races such as the Baja 1000 and Erzberg Rodeo, and even competed in the famous Hafren Rally closer to home. It also proved its long-distance capabilities and durability when Dakar rally veteran PG Lundmark rode one from the Nordkap in Norway all the way to the tip of South Africa earlier this year.

But it’s the short journeys where the new HP2 with street wheels will excel on tarmac. With sticky road rubber and more than 100 horsepower available, this high-performance BMW will be great fun to ride on the kind of twisty, bumpy, undulating surfaces that tie sports bikes up in knots. In town, its long-travel suspension and 920mm seat height will provide excellent visibility in traffic, while the massive amount of torque generated by the tuned 1,170cc Boxer engine (115 Nm at just 5,500 rpm) will undoubtedly make the journey to and from work the best part of the day.

Available after BMW’s New Season Launch weekend celebrations on 25-26 March, customers who purchase an HP2 Enduro can choose to have a set of street wheels included for an all-inclusive price of £12,595 on the road. The good news for existing HP2 owners is that they will be able to purchase a set of street wheels for a special price until the end of December 2006 – on submission of the appropriate vehicle documentation to their dealer. And for true off-road aficionados (who have no intention of riding their HP2 Enduro on tarmac) it is still possible to buy the HP2 Enduro without the street wheels option at £11,955.

The set of street wheels come as standard with tubeless Continental Road Attack tyres (120/70 and 150/70) although other tyres authorised for use include the Bridgestone BT 020, Metzeler Roadtrac Z6, Pirelli Diabolo Strada and Pirelli Scorpion Sync. The spoked wheels (3.5 x 17 front and 4.0 x 17 rear) have anodised black rims and mounted brake discs. Adapted fork protectors and assembly instructions are also included.

Changing from off-road to street wheels is very simple – and much like a standard wheel change – since the axle mounts are identical to those of the enduro wheels. Only the fork protectors have to be exchanged and the front brake calliper has to be bolted into the new assembly position in line with the larger brake disc diameter (320 mm).

From Motorcycle Daily:

BMW has released details of its new off-road model, the HP2, and it looks like they’ve really gone all-out to make this a real, competitive off-road bike in the same class as KTM’s Adventure. BMW states that the design targets for the HP2 were light weight, excellent handling, low center of gravity, and excellent off-road capability.

The HP2 is loosely based on the existing R1200GS model, and uses a slightly uprated version of that bike’s 1170cc boxer flat-twin engine. This motor should provide excellent performance when combined with the HP2′s claimed 386lb dry weight (claimed 430lb wet).

BMW plans to demonstrate the HP2′s off-road prowess through competition in a number of off-road venues throughout the world, including the SCORE Baja 500 and Baja 1000. The HP2 should reach dealerships in Autumn 2005.