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><channel><title>Chris Abraham &#187; shortlist</title> <atom:link href="http://chrisabraham.com/tag/shortlist/feed/" rel="self" type="application/rss+xml" /><link>http://chrisabraham.com</link> <description>Because the Medium is the Message</description> <lastBuildDate>Fri, 10 Feb 2012 18:08:23 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Barack Obama Wins AdAge Marketer of the Year</title><link>http://chrisabraham.com/2008/10/17/barack-obama-wins-adage-marketer-of-the-year/</link> <comments>http://chrisabraham.com/2008/10/17/barack-obama-wins-adage-marketer-of-the-year/#comments</comments> <pubDate>Fri, 17 Oct 2008 16:06:47 +0000</pubDate> <dc:creator>Chris Abraham</dc:creator> <category><![CDATA[Adage]]></category> <category><![CDATA[Advertisement]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Advertising Age]]></category> <category><![CDATA[barack obama]]></category> <category><![CDATA[Marketer of the Year]]></category> <category><![CDATA[presidency]]></category> <category><![CDATA[President]]></category> <category><![CDATA[Presidential Election]]></category> <category><![CDATA[Presidential Poll]]></category> <category><![CDATA[advertiser]]></category> <category><![CDATA[advertisers]]></category> <category><![CDATA[alls]]></category> <category><![CDATA[american electorate]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[association of national advertisers]]></category> <category><![CDATA[Barack]]></category> <category><![CDATA[beens]]></category> <category><![CDATA[biden]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[campaigning]]></category> <category><![CDATA[campaigns]]></category> <category><![CDATA[conferences]]></category> <category><![CDATA[Conspiracy]]></category> <category><![CDATA[conversational]]></category> <category><![CDATA[conversations]]></category> <category><![CDATA[conversions]]></category> <category><![CDATA[coors]]></category> <category><![CDATA[editorial staff]]></category> <category><![CDATA[fresh news]]></category> <category><![CDATA[grass roots]]></category> <category><![CDATA[grassroots campaigning]]></category> <category><![CDATA[John McCain]]></category> <category><![CDATA[liberals]]></category> <category><![CDATA[liking]]></category> <category><![CDATA[littl]]></category> <category><![CDATA[little fishy]]></category> <category><![CDATA[marketability]]></category> <category><![CDATA[marketer]]></category> <category><![CDATA[marketers]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[marketing services]]></category> <category><![CDATA[mccain]]></category> <category><![CDATA[Memetics]]></category> <category><![CDATA[nationalities]]></category> <category><![CDATA[News]]></category> <category><![CDATA[obama]]></category> <category><![CDATA[passion]]></category> <category><![CDATA[passions]]></category> <category><![CDATA[probability]]></category> <category><![CDATA[religiosity]]></category> <category><![CDATA[sen john mccain]]></category> <category><![CDATA[shortlist]]></category> <category><![CDATA[think]]></category> <category><![CDATA[vote]]></category> <category><![CDATA[zappo]]></category> <category><![CDATA[zappos]]></category><guid
isPermaLink="false">http://chrisabraham.com/2008/10/17/barack-obama-wins-adage-marketer-of-the-year/</guid> <description><![CDATA[Here’s some fresh news from AdAdge that Barack Obama has been awarded the AdAge Marketer of the Year award, edging out Apple and Zappos. 36.1% of all votes went to Obama, compared toApple’s 27.3% and Zappo’s 14.1%. (Via Marketing Conversation) Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget [...]]]></description> <content:encoded><![CDATA[<div
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style="display:none">Here’s some fresh news from AdAdge that Barack Obama has been awarded the AdAge Marketer of the Year award, edging out Apple and Zappos. 36.1% of all votes went to Obama, compared toApple’s 27.3% and Zappo’s 14.1%. (Via Marketing Conversation) Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget [...]</span></a></div><p></p><div
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/> </a></div><p>Here’s some fresh news from <a
href="http://adage.com/">AdAdge</a> that Barack Obama has been awarded the <a
href="http://adage.com/moy2008/article?article_id=131810">AdAge Marketer of the Year award</a>, edging out Apple and Zappos. 36.1% of all votes went to Obama, compared toApple’s 27.3% and Zappo’s 14.1%. (Via <a
href="http://marketingconversation.com/2008/10/17/barack-obama-wins-marketer-of-the-year/">Marketing Conversation</a>)</p><blockquote><p>Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.</p><p>Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers’ annual conference. He edged out runners-up Apple and Zappos.com. The rest of the shortlist, selected by Ad Age’s editorial staff, was rounded out by megabrand Nike, turnaround story Coors and Mr. Obama’s rival, Sen. John McCain.</p></blockquote><p>I don’t know but this all sounds like “grassroots” campaigning and politics to me; that said, the Barack Obama campaign has a certain level of religiosity and passion that might just have welled into campaigning, using AdAge as a platform.</p><p>I wonder.  I might be wrong.</p><p>It’s just a little fishy. Sounds a little bit of memetic engineering mixed in with a high passion base rolled into a high probability that modern ad men and ad women are urban liberals and might use the awards to make a vocal statement.</p><p>Again, I might be wrong.</p><p>Mind you, if this is a conspiracy of Barack Obama campaigning and pro-Obama activation, then the success in fact proves and reinforces the award as rightfully — and with passion — belonging to the Obama/Biden ticket.</p><p>What do you think?</p><script type="text/javascript">(function() {var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0];s.type = 'text/javascript';s.async = true;s.src = 'http://widgets.digg.com/buttons.js';s1.parentNode.insertBefore(s, s1);})();</script><a
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