At Abraham Harrison, we have three practices: 1) online PR, web video marketing, Twitter and social media marketing 2) social media and SEO consulting 3) online reputation management. Read the below excerpt from Danny Flamberg, What Tactics Work Best in a Recession? — whoops! 

Ironically many of the highly hyped tactics – online PR, web video marketing, Twitter and social media marketing –  are sorted OUT because of their limited track record in delivering quantifiable results. Though today they are cheap enough and accessible enough for marketers with a few extra bucks and some extra imagination to use creatively and break through to hard-to-reach customer or prospect segments.

Search (both SEO and PPC) and e-mail are the work horses in a recession. The costs are containable, the targeting can be quickly and effectively tweaked plus the ROI has been proven again and again.They are sufficiently interactive to meet “social” marketing needs and can be deployed almost on-demand to suit anxious CFOs.

Oh well, this is a very insightful and well-thought-out article with a lot of truth and some very important insights. Since I have over a decase of information architecture and SEO experience, I know that #2 is going to get a lot more of my attention in 2009 — thanks very much for the benefit of your experience, Mr. Flamberg, and remember that there is much more to the article, so please explore the rest, What Tactics Work Best in a Recession?

BL and I adore eachother so I was very excited to receive an email from her last night with a link to her latest article on Business Week, Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free — check it out and check BL out over on her blog, What’s Next Blog. Oh, and when BL asks “how many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records,” I can proudly state that Abraham Harrison LLC has the expertise, the experience, and the track record to boot!  Anyway, here’s the article:

Debunking Six Social Media Myths

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.

But before you take the plunge, bear in mind the many myths that surround social media.

1. Social media is cheap, if not free. Yes, many of the tools that can be employed in social media marketing are free to use. These include Google’s (GOOG) video-sharing site YouTube, Yahoo’s (YHOO) photo-sharing site Flickr, the social-network building tool Ning, and content aggregators such as Digg and eBay’s (EBAY) StumbleUpon. Free blogging tools abound too; among them are WordPress, Twitter, and FriendFeed.

However, integrating these tools into a corporate marketing program requires skill, time, and money. The budget for an effective social media marketing campaign begins at $50,000 for two to three months. I’m sure companies have spent less, and I know they’ve spent more.

Building a site that incorporates interactivity, allows user-generated content, and perhaps also includes e-commerce doesn’t come cheap from anyone who knows what they are doing. Even taking free software like WordPress and making it function as an effective interactive site, incorporating e-commerce, creating style sheets that integrate with the company’s branding, takes more than time. That takes skill, experience, and money.

As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia microsite that becomes the center of an online community. Add in some widgets to help distribute the content and form a credible group on Flickr, Twitter, or Facebook and other networking groups to enhance the community aspect of the campaign. Complex functions add to programming and design costs.

A high-yield, highly targeted blog advertising campaign to kick off and support the program will cost an additional $25,000 to $100,000 a month. Advertising through Google’s AdWords, e-mail support, co-registration, and other tools that drive traffic would be additional costs.

2. Anyone can do it. A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus. Search the bios of Robert Scoble’s 56,838 Twitter followers using Tweepsearch (www.tweepsearch.com), an index of the bios of Twitter users, and you’ll find:

• 4,273 Internet marketers
• 1,652 social media marketers
• 513 social media consultants
• 272 social media strategists
• 180 social media experts
• 98 social media gurus
• 58 Internet marketing gurus

How many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records.

A successful social media campaign integrates social media into the many elements of marketing, including advertising, digital, and PR. Opinion and theory are no match for experience, and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content, and contests into online marketing.

Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. But, like their insect counterparts, most video contests suck.

It’s the rare video contest that gets as many as 2,000 entries. Many, like Denny’s (DENM) recent disastrous effort, get fewer than 10 entries. Apparently, 48 Denny’s breakfasts over four years wasn’t a big motivator.

3. You can make a big splash in a short time. Sure, sometimes a social media campaign can produce substantial and measurable results quickly.

Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of my T-shirt design business, Pawfun.com, I have relied heavily on my 4,000-plus Twitter followers and 120,000 readers of my What’s Next Blog, which I’ve updated as often as five times a day since 2003. Because that network already exists, with not one dollar spent on advertising, we were able to generate more traffic in our first three days than some major companies get after years online.

ZapposChief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the Chicago Bulls, and other love-’em-or-hate-’em brands joined Twitter, they immediately developed huge followings.

Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers.

One recent example of a Twitter-generated success is Savvy Auntie, a community for aunts, godmothers, and “other women who love kids” that was launched six months ago by Melanie Notkin. She has counted on Twitter to drive traffic, help her find suppliers, products, and even investors. She developed a Twitter following before launching her business, then tapped into it for help when she launched.

4. You can do it all in-house. Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.

It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.

5. If you do something great, people will find it. Quite simply, that never was true. Until you can drive traffic to your social media effort, you’ve got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, “Hey look at this!”

6. You can’t measure social media marketing results. You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and click-throughs to your company Web site. You can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, BackType, and Compete.

The tools are there. The gurus who know how to use and interpret them—not so much.

Ochman, president of Whatsnextonline.com, has been creating new media marketing and online brand strategy since 1995 for companies including IBM, Ford, McGraw-Hill, Budget Car Rental, Stacksandstacks.com, and American Greetings. She tracks online marketing trends and campaigns in What’s Next Blog.

This morning I was listening to Tapestry from the CBC and they were talking about the Netherworlds, including stuff about Anne Rice. What interested me was a segment on elves and faeries. The segment focused on how folks from Iceland and Newfoundland truly believe in elves and faeries. It made me think about growing up in Hawaii and how everybody I knew believed in both the menehunes and the nightmarchers.

In fact, we really believed in menehunes and many of us residents saw examples of the sort of endless, ancient, black lava rock walls that cut the verdant countryside. The fish ponds of almost super-human proportions. Even viaducts that carry water And, even more, we were always wary about running around in the wilderness at night. The menehune were pranksters. They are sometimes called “little people” — the same word they use in Ireland — because they’re supposed to be small, strong, mischievous, and only come out at night. They, too, are supposed to by mystical, minor deities, and also capable of reproducing with people, resulting in very blessed children.

The nightmarchers are different. There is no doubt that these are ghosts who don’t really know they’re dead, per se. They’re still making marches through the forest, and heaven forbid if you build your new home in the path of their marches. Many people have head them and some have seen their flaming torches.

In fact, my dad, Bob Abraham, who spent many years digging deep into Hawaiian culture as a photographer, told me that he heard the nightmarchers one night. In fact, my dad had stories of many experiences with ghosts and spirits in Hawaii Nei.

Here are two good resources I have discovered about them both:

Hawaiian Legends – Nightmarchers, Menehune, and the Tiki Gods

By: Celeste “Sally” Cheeseman, Century 21 Liberty Homes, Mililani, HI 96789 (Localism.com Featured Article)

HAWAIIAN Spirits and Superstitions covered only a sliver of our Spirits and Superstions in Hawaii. Remember I mentioned that we had our home blessed because our home was in the path of the warriors marching? We will now embark on one Hawaiian legend, ….The Nightmarchers.

The Nightmarchers are the ghosts of ancient Hawaiian high ranking warriors. They say that they come forth during the night from their burial sites to march where they battled or march on to other sacred areas. It is said that if you live near their path of marching you will see their torches or hear the chanting, the marching and/or the drums beating faintly. Place ti plants or leaves around your house to keep away evil spirits and the “nightmarchers” to avoid the area as well. The most famous of these “marching” paths of the Nightmarcher’s is along the Pali where Kamehameha fought the last battle.

In Hawaii, the Menehune, are “little people” that stand two feet high. Similar to pixi’s or trolls the Menehune roam the deep forests at night. They are very strong and are master builders and said to accomplish many projects over night! There are many stories how they came to be in Hawaii. One version is that they were the first settlers in Hawaii that came from the descendants of the Marquesas Islanders and resided here between the years of 0-350 A.D. Supposedly, the “bigger people” from Tahiti came and the Menehune ran off into the caves in mountains and only came out at night for food.

My mother was born and raised on Kauai with her 7 sisters and 1 brother. Later on, one of my Auntie’s married and moved to Waimea Kauai. When my cousin and I were 10 and 11 our mom’s would let us go to Kauai to visit my Aunt and Uncle for the summer. She lived right on Menehune Road and at the end of the road was the “Menehune Ditch”. The high chief of Waimea, “Ola” received aid from the Menehune to divert water from the Waimea River to their taro patches and supposedly made this ancient acqueduct overnight!

Anyway, my cousin claimed she must be a Menehune as well because she was very short and tried to go in the passageway in the Menehune Ditch in the mountain……I ran away afraid that something might happen! (The opening is in the picture to the right)

Menehune by Hugh D. Mailly on Encyclopedia Mythica

The folklore of many nations around the world include stories of magical little people. The most famous of course, are the leprechauns of Ireland. In Hawaii, it is the mischievous Menehune who are said to haunt the deep forests or the mountains of Pu’ukapele (“Hills of Pele”). They come out mostly at night to play tricks on people, or to serve them if they feel that way inclined.

The mythology of the Menehune is as old as the beginnings of Polynesian history. Some say that the great god Maui himself, was one of the tiny creatures. When the first Polynesians arrived in Hawaii, they found dams, fish-ponds, and even Heiaus (temples), all presumably built by the Menehune who were already there, living in caves.

The creatures are said to be about two feet high, although some have been seen as small as six inches, capable of fitting in the palm of someone’s hand. They are always naked, but the long straight hair that falls to their knees keeps them warm and discreet. Apparently no two of them are the same, and they can be so moody as to be malicious and dangerous one day, and simply harmless the next. But they are always tricky, and therefore should be avoided, unless a special favor is absolutely needed of them.

In the old times, some Hawaiians married Menehune girls, who were said to be quite fair, but needed to be shown how to make a fire and eat cooked food, because their own diet consisted only of starchy raw vegetables. The services of Menehune expert builders and craftsmen can be requested. This is especially so, if you can trace your family tree back to one of them. They then act like benevolent godparents. Many a major project, such as the preparation of a wedding feast, has been completed in a single night by the super strong little gods, while all humans slept.

Menehune are afraid of owls. On the island of Kauai, the Menehune sometimes sneak in among the people there and pull too many tricks. That is when the owl god of Paupueo (owl hill) summons all the owls of Kauai to chase the Menehune back into the forest.

The little ones are fond of dancing, and singing, and of sports, such as shooting arrows. Sometimes they use magic arrows, to pierce the heart of angry persons, and make them feel love instead. They also truly enjoy diving off cliffs into the surf. If you hear splashes in the night at Kaanapali, it is possibly a Menehune diving off Black Rock! But you would have to move impossibly quick to ever see one.

Check out minute 1:22 in this video embed taken from a CBS News San Franciso/Bay Area segment on Twitter:

Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.

Our goal for the Survivor Corps campaign was to promote both the introduction of Survivor Corps, formerly Landmine Survivors Network, and Jerry White’s new book, I Will Not Be Broken. Jerry, the co-founder of LSN and Survivor Corps, has been the perfect client and we are so lucky that they have allowed us carte blanche. Of course, the products sell themselves.

Another part of our campaign that Mr. Birnbach didn’t mention is social media outreach. We have created over 40 profiles on behalf of Survivor Corps, including very popular Facebook Groups for both I Will Not Be Broken and Survivor Corps, MySpace profiles for Survivor Corps and I Will Not Be Broken, as well as videos on YouTube. Please check out Norman Birnbach’s article, How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book:

[...] I got an email from Jerry White’s organization, the nonprofit Survivor Corps., asking whether I would review his book, “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis.” It provides a terrific perspective that has a number of different elements to it — and that’s one of the first lessons I took away, after talking with Chris Abraham, who is handling the outreach to bloggers.

According to Chris, the book appeals to many segments, including cancer survivors, veterans and their families, Christians and leadership. They’ve developed outreach for each segment. While that makes sense, too often organizations do a one-size fits all approach, and miss out working with individual segments.

What they’ve also done is make it really easy for bloggers to write and post about the book with a download page that provides:

• Facts about the books’ publication schedule (including availability as an audiobook).
• A synopsis of the book.
• Sample chapter downloads.
• Reviews and testimonials.
• About Jerry White.
• An overview of The Five Steps.
• Various Excerpts.
• About Survivor Corps.
• Contacts.
• Multimedia Elements.
• Additional Resources.
  
• Social Media and Tags.

They even made it easy for people to join Survivor Corps’ mailing list.

I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week.
I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week. [...]

Career
After Fey graduated from drama school at the University of Virginia in 1992, she moved to Chicago, getting a day job at a residential YMCA to take night classes at The Second City. She made what she later described as an “amateurish” attempt at stand-up comedy, and learned that the key to improvisation was to “focus entirely on your partner. You take what they’re giving you and use it to build a scene.”

By 1994 she was invited to join the cast of The Second City, where she performed in the Jeff Award-winning revue Paradigm Lost. She is also a veteran of The ImprovOlympic.

Saturday Night Live

With then-head writer Adam McKay’s help, Fey became a writer for NBC’s Saturday Night Live (SNL) in 1997. By 1999, Fey was SNL’s first female head writer, a milestone she downplays by pointing out that the show has had few head writers.

As co-head writer of SNL’s 25th anniversary special, Fey won a 2001 Writers Guild of America Award; she and the writing staff also won a 2002 Emmy Award for their work on the show.

In September 2005, she went on maternity leave after giving birth to a daughter, Alice Zenobia Richmond. Her Weekend Update role was covered by Horatio Sanz for several weeks before her return to the show on October 22, 2005, noting:

“I had to get back to work. NBC has me under contract; the baby and I only have a verbal agreement.”
Fey confirmed during a July 2006 Tonight Show appearance that she would not be returning to SNL for its 2006-7 season.

SNL sketches
Some recurring sketches written by Fey include:

Parodies of Live with Regis and Kelly and The View
The Girl with No Gaydar, cowritten by Rachel Dratch
Boston Teens, cowritten by Dratch

She is also credited with:

Colonel Angus, portrayed by Christopher Walken in a sketch filled with word play on the colonel’s name
Mom Jeans commercial
“Talkin ‘Bout ‘Ginas” (Parody of The Vagina Monologues)

Weekend Update
In 2000, Fey and Jimmy Fallon became co-anchors of SNL’s Weekend Update, a pairing that ended in May 2004 when Fallon last appeared as a cast member. (Fey also was co-writer of the Weekend Update segment). Fallon was replaced by Amy Poehler. It was the first time that two women co-anchored Weekend Update.

Celebrity impressions
Barbara Pierce Bush
Bea Arthur
Janice Dickinson
Kathleen Willey
Mary Ann Mobley
Paris Hilton
Paula Zahn
Vanna White

30 Rock
Fey developed a situation comedy, 30 Rock, for NBC’s fall 2006 schedule.. The show is produced by NBC and Broadway Video, with Lorne Michaels and two former producers of The Tracy Morgan Show, David Miner, who is also her manager at 3 Arts, and Joann Alfano. She also writes and stars in the sitcom, said to be based on her experiences at SNL. The show’s title is a reference to 30 Rockefeller Plaza, where SNL is produced.

Similarities between 30 Rock and Studio 60 on the Sunset Strip led to speculation that only one of the two shows would be picked up. Alec Baldwin, who played the network executive in the 30 Rock pilot, said “I’d be stunned if NBC picked up both shows. And ours has the tougher task, as a comedy, because if it’s not funny, that’s it.” Kevin Reilly, the president of NBC Entertainment, was supportive of Fey, describing it as a “high-class problem”:

I just can’t imagine the audience would look at both shows, choose one and cancel the other out. In some ways, why is it any different than when there have been three or four cop shows on any schedule, or Scrubs and ER, which are totally very different?

Evidence of the overlapping subject matter between the shows (as well as the conflict between them) is the fact that Aaron Sorkin, the creator of Studio 60, asked Lorne Michaels to allow him to observe SNL for a week, a request Michaels denied.

It’s just bad luck for me that in my first attempt at prime time I’m going up against the most powerful writer on television. I was joking that this would be the best pilot ever aired on Trio. And then Trio got cancelled.

In spite of the overlap in subject matter, it was announced on May 15, 2006, that NBC had picked up both shows.

The show debuted to mostly positive reviews, however ratings its original timeslot on Wednesdays at 8 PM were weak. Rather than cancel the show, NBC moved the show into a revamped Thursday Must See TV comedy lineup at the end of November sweeps. After its first episode in its new Thursday 9:30 PM timeslot on November 30, 2006, the network picked up the show for the entire season

Other work
She partnered with fellow cast member Rachel Dratch in the critically acclaimed two-woman show Dratch & Fey at the Upright Citizens Brigade Theater in New York City, the U.S. Comedy Arts Festival in Aspen, Colorado, and the Chicago Improv Festival. Lorne Michaels saw her at one of the performances, which led to her becoming the co-anchor of SNL’s Weekend Update.

She also appeared in Martin & Orloff, a surreal comedy which premiered at Austin’s SXSW.

Fey wrote the script and co-starred in the 2004 movie Mean Girls. Characters and behaviors in the movie are based on Fey’s high school life at Upper Darby High School and on the non-fiction book Queen Bees and Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence (ISBN 0-609-60945-9) by Rosalind Wiseman. The cast includes other present and past cast members of SNL including Tim Meadows, Ana Gasteyer, and Amy Poehler.

As of April 2006, Fey is working on a script for a Paramount Pictures film by the name of Curly Oxide and Vic Thrill that is said to be based loosely on the true story of a Hasidic rock musician.

Personal life
Fey was born in Upper Darby, Pennsylvania, a suburb of Philadelphia to a Greek American mother and a father of German and Scottish descent. Her brother, Peter, remembers a drawing she did when she was about seven: it showed people holding hands, walking down the street with wedges of Swiss cheese. The caption read, “What a friend we have in cheeses!”

Fey was exposed to comedy early, saying:

“I remember my parents sneaking me in to see Young Frankenstein. We would also watch Saturday Night Live, or Monty Python or old Marx Brothers movies. My dad would let us stay up late to watch The Honeymooners. We were not allowed to watch The Flintstones, though, which my dad hated because it ripped off The Honeymooners. I actually have a very low level of Flintstones knowledge for someone my age.”

Her dream to entertain first was at Philadelphia Phillies baseball games, as she wanted to become a ball girl.

Fey attended Cardington Elementary School and Beverly Hills Middle School; by middle school she knew she was interested in comedy, even doing an independent study project on the subject in eighth grade. She graduated from Upper Darby High School in 1988.

Tina Fey is married to Jeff Richmond, a composer on SNL. They met before their jobs on SNL and dated for seven years before marrying in a Greek Orthodox ceremony on June 3, 2001 . They have a daughter, Alice Zenobia Richmond who was born on September 10, 2005.

Regina Spektor entry on Wikipedia

Regina Spektor (born February 18, 1980) is a Soviet-born American singer-songwriter and pianist. Her music is associated with the anti-folk scene centered on New York City’s East Village.

Early life
Spektor was born in Moscow, Russia, Soviet Union to a musical family. Her father, a photographer, was also an amateur violinist, and her mother was a music professor in a Russian conservatoire; she now teaches at a public elementary school in Mount Vernon, New York.

Spektor studied classical piano from the age of six, and was also exposed to the music of rock and roll bands such as The Beatles, Queen, and The Moody Blues by her father, who obtained such recordings in Eastern Europe and traded cassettes with friends in the Soviet Union. The family left the Soviet Union in 1989, when Regina was nine, during the period of Perestroika when Jewish citizens were permitted to emigrate. The seriousness of her piano studies led her parents to consider not leaving Russia, but they finally decided to emigrate, for religious and political reasons.

Travelling first to Austria and then Italy, the family settled in the Bronx, New York, and eventually moved to Fair Lawn, New Jersey, where she finished the last three years of her high school career. Spektor has stated that she was originally interested only in classical music, but later became interested in hip hop, rock, and punk.

Beginnings as a songwriter
In New York, Spektor gained a firm grounding in classical music from her piano teacher, Sonia Vargas, a professor at the Manhattan School of Music. Spektor studied with Vargas—whom Spektor’s father had met through violinist Samuel Marder, Vargas’s husband—until she was 17.

Although she had always made up songs around the house, Spektor first became interested in songwriting during a visit to Israel with the Nesiya Institute in her teenage years. Attracting attention from the other children on the trip for the songs she made up while hiking, she realized she had an aptitude for songwriting. Following this trip, she was first exposed to the work of Joni Mitchell, Ani DiFranco, and other singer-songwriters, which gave her the idea that she could create her own songs. She began writing her first a cappella songs around age 16, and wrote her first songs for voice and piano when she was nearly 18.

Spektor completed the four-year studio composition program of the Conservatory of Music at Purchase College in Purchase, New York within three years, graduating with honors in 2001. She worked briefly at a butterfly farm in Luck, Wisconsin. She gradually achieved recognition through performances in the anti-folk scene in downtown New York City, most importantly at the East Village’s Sidewalk Cafe. During this period, she sold her self-produced CDs 11:11 (2001) and Songs (2002) at such performances.

Style
Spektor’s songs rely on a mixture of styles and techniques, often starting with a piano riff but ending with moans, nonsense words, warblings, and other noises. Spektor has said that she has created 700 songs, but that she rarely writes any of them down. Spektor’s songs are not usually autobiographical, but rather are based on scenarios and characters drawn from her imagination. Her songs show influences from folk, Jewish, Russian, hip hop, jazz, and classical music. Spektor has said that she works hard to ensure that each of her songs has its own musical style, rather than trying to develop a distinctive style for her music as a whole.

Spektor possesses a broad vocal range and uses the full extent of it. She also explores a variety of different and somewhat unorthodox vocal techniques, such as verses composed entirely of buzzing noises made with the lips, beatbox-style flourishes in the middle of ballads, or the use of a drum stick to tap rhythms on the body of the piano or chair. Part of her style also results from the exaggeration of certain aspects of vocalization, most notably the glottal stop, which is prominent the single “Fidelity”. She also uses a strong New York accent on some words, which she has said is due to her love of New York and its culture.

Her lyrics are equally eclectic, often taking the form of abstract narratives or first-person character studies, similar to short stories or vignettes put to song. Spektor usually sings in English, though she sometimes includes a few words or verses of Latin, Russian, French, and other languages in her songs. Spektor’s music is further set apart from mainstream folk music by its frequent literary references, such as to F. Scott Fitzgerald and Ernest Hemingway in “Poor Little Rich Boy”, The Little Prince in “Baobabs”, Virginia Woolf and Margaret Atwood in “Paris”, Ezra Pound and William Shakespeare in “Pound of Flesh”, Boris Pasternak in “Après Moi”, and Oedipus the King in “Oedipus”. Recurring themes and topics in Spektor’s lyrics include love, death, religion (particularly Biblical and Christian references), city life (particularly New York references), and certain key phrases have been known to recur in different songs by Spektor, such as references to gravediggers, the Tree of Knowledge of Good and Evil, and the name “Mary Ann.”

In Spektor’s early albums, many of her tracks had a very dry vocal production, with very little reverb or delay added. However, Spektor’s more recent albums, particularly Begin to Hope, have put more emphasis into song production and have relied more on traditional pop and rock instruments.

Performances
Since roughly January 2005, Spektor has performed on a bright red Baldwin baby grand piano. She opened for The Strokes in 2003, on her first North American tour. Subsequently, she appeared on Late Night with Conan O’Brien twice, The Tonight Show with Jay Leno twice, Jimmy Kimmel Live, and Last Call with Carson Daly twice. She has toured the United States and Europe. Although she generally only performs original material, she performed her first covers in 2005, of songs by Leonard Cohen and Madonna for the 2nd Annual Jewish Music & Heritage Festival at the 92nd Street Y in New York City.

While with The Strokes on their 2003–2004 Room on Fire tour, Spektor performed “Modern Girls & Old Fashion Men” alongside the band.

In 2006, Spektor embarked on a successful headlining tour of the United States and Europe, selling out numerous clubs and theaters.

Media coverage
Beginning in 2005, Spektor’s music has been used in various television programs and commercials. In late 2005 “Us” (from Soviet Kitsch) was used in a commercial as part of the What Do You Want To Watch? series for the United Kingdom’s Sky Television. The advert features a clip from a documentary on skateboarder Danny Way. In the summer of 2006, a clip from “Us” was used for the teaser website for Microsoft’s Zune project at ComingZune.com, as well as for a promotional campaign for MtvU. “Somedays” was used in a 2005 episode of CSI: NY and “Samson” was used in a 2006 episode of the same series. “On the Radio” was used in an episode of ABC’s popular Grey’s Anatomy. “Field Below” was used in a 2006 episode titled “The Last Word” of CBS’s Criminal Minds. “Fidelity” was also used in a recent episode of “Grey’s Anatomy” titled “Sometimes a Fantasy”, in an episode of Veronica Mars titled “Friday Night Sleights”, and in an episode of “Brothers & Sisters” titled “Sexual Politics”. “Better” is currently being used in a commercial for XM Satellite Radio. Spektor also sang the title song “Little Boxes” of Showtime’s television series Weeds in the 2006 episode “Mile Deep and a Foot Wide” and her “Ghost of Corporate Future” was used both at the beginning and end of the episode.

Regina Spektor gained much media attention in 2006 when her video for “Fidelity” was viewed over 200,000 times in two days on the YouTube website. On SIRIUS Radio’s Left of Center channel, her single “Fidelity” was voted by listeners as the #1 song of 2006.

In Australia particularly, Spektor’s music has rapidly gained popularity in mainstream culture primarily due to Begin To Hope being played on the nation-wide radio station Triple J, where it eventually became a feature album. Prior to Begin To Hope, Regina Spektor had only a small following in Australia in comparison to the US and Europe.

Discography
Most of Spektor’s early albums have been released exclusively in the United States. Her compilation, Mary Ann Meets the Gravediggers and Other Short Stories, has been released worldwide.

Albums
2001 – 11:11 (Regina Spektor)
2002 – Songs (Regina Spektor)
2004 – Soviet Kitsch (Sire/London/Rhino)
2005 – Mary Ann Meets the Gravediggers and Other Short Stories (Transgressive)
2006 – Begin to Hope (Sire) US sales 160,720

Singles and EPs
2003 – Reptilia b/w Modern Girls & Old Fashion Men by The Strokes (Rough Trade)
2004 – Your Honor / The Flowers (Shoplifter)
2005 – Live at Bull Moose EP (Sire)
2005 – Carbon Monoxide (Transgressive)
2006 – Us (Transgressive)
2006 – On the Radio (Sire) UK #60
2006 – Fidelity (Sire) US #84*

Compilations
2006 – Mary Ann Meets the Gravediggers and Other Short Stories (Transgressive)

REGINA SPEKTOR
Begin To Hope (SIRE)

A mere five years ago, Regina Spektor was hypnotizing small crowds at hole-in-the-wall venues on New York ‘s Lower East Side . After playing hundreds of shows in and around NYC, Spektor became the talk of the burgeoning music scene. Though she was selling many copies of CDs she had recorded and produced with friends ( 11:11 and Songs), it was her next album, “Soviet Kitsch,??? that would become her calling card. Originally released as a CDR and handed out at shows, Spektor signed with Sire Records who re-released “Soviet Kitsch??? in 2003. While touring nationally and abroad in support of “Soviet Kitsch,??? Spektor began as an opening act but by year’s end was the main attraction. Going from 200-capacity venues to selling out 1,300 capacity-venues like New York ‘s Irving Plaza and London ‘s Shephard Bush Empire, this Russian-born chanteuse’s songs have gone from being burned in her bedroom to receiving a worldwide fanfare. Though in love with playing shows to her rapidly growing audience, Spektor had written hundreds of songs since “Soviet Kitsch??? and was eager to get back into the studio.

Abandoning her usual method of production and opting for a new experience, Spektor holed herself up at New York Noise Studios in NYC’s Meatpacking District with seasoned producer David Kahne (Paul McCartney). Spending two months during the summer of 2005 working on her fourth release (this new album is also considered her major label debut), Spektor had the opportunity to experiment “until a little Frankenstein was born.” Taking two months to record was a huge amount of time by Spektor’s standards, since she had recorded her “Songs??? record in 1 day and “Soviet Kitsch??? in 10. “To work like this had been a dream of mine, but I thought it would be years before it happened. I definitely tried to put every aspect of myself into it. We played with wires and sounds, set the lab on fire a bunch of times, laughed and started again.???

“Before I even started I knew I was going to experiment with things I’ve only thought about, like beats and drums,” explains Spektor, a multi-instrumentalist. “I really wanted to play with electronic instruments and bigger arrangements. Still, on this record, there are some songs where it’s really sparse. You don’t want to arrange just for the sake of arranging. I had to be careful so the music wouldn’t be more fun to make than to listen to.”

Judging from the final product, we’d say mission accomplished. On “Begin To Hope??? Spektor took the lyrical vignettes and sparse instrumentation she crafted for “Soviet Kitsch??? and pushed herself more in every direction—both lyrically and musically. From the staccato strings plucking the opening chords to the album’s first song, “Fidelity,??? to the blues-infused homage to Billie Holiday “Lady,??? Spektor isn’t able to pinpoint the exact inspiration behind her musical musings.

“You don’t ever know the true lineage of your songs,??? reveals Spektor. “Maybe I’m becoming less of a narrator and more of a character these days. I was always used to observing and writing third-person narrative stories about things I was seeing. Then, as time went on, I started placing myself in these scenes, more like an actor.???

“I don’t fully understand the fascination of people wanting to know the ‘real’ you after listening to your songs” says Spektor, who is still extremely careful when it comes to sharing her personal life with the public. “I understand the fascination of people to want to know you,??? admits Spektor but “ People always want to know which part of the song really happened, they want to know some sort of a “Truth.” For some reason they can see the same actor acting in 17 different movies, using 17 different hair colors, using fake props, changing their voice, changing their accent, being evil or being the victim, and they are okay with that. They understand that it’s just a movie, they understand that it’s an art. But with music they forget. Music, somehow, is life.”

Always willing to damn convention for the sake of creativity, Spektor is one of those rare talents who manage to outrun the trends and force the rest of the world to keep up. “The more I experience in this world, the more questions I seem to have about where this life is leading,??? reveals Spektor . Begin To Hope might still mark the beginning of her career, but Regina Spektor has been carving out her place in music history since she sang her first note.