Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer’s Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University’s SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute’s Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet’s BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

Official site for The X-Files: I Want to Believe and the IMDB page for  The X-Files: I Want to Believe (2008). In theaters July 25!

The Road to Firebrand starts next week on ION (at 11PM every weekday night) and online at Firebrand.com. Firebrand loves working with me because I love commercials more than I love television. I am an evangelist. This week, they’re coming down the pike with something called The Road to Firebrand, “the multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.” Check it out — it’s quite good and highlights all of our favorite stars from a lifetime of TV commercials and ads — true icons. Here are the teaser spots: Pregame, Kickoff, and Half Time:

Pre Game

Kick Off

Half Time

FOR IMMEDIATE RELEASE
PR Contact:
Dawn Rowan
646-747-3600
dawn.rowan@firebrandtv.com

Press can access images and further information at
http://press.firebrand.com

FIREBRAND LAUNCHES FIRST NATIONAL AD CAMPAIGN:
“THE ROAD TO FIREBRAND MONDAY”
WHERE ONLY THE GREATEST COMMERCIALS GET TO PLAY

All-Star Campaign includes the Caveman, the St. Pauli Girl, the Crash Test Dummy,
Mr. Peanut, Bob’s Big Boy and Mr. Clean, among others.

New York (January 21, 2008) – Firebrand, the hottest spots from the coolest brands, on TV, web and mobile, will celebrate “the Holiest Day in Advertising,” with the launch of its first national holiday campaign, “The Road to Firebrand Monday.” The multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.

The Road to Firebrand Monday campaign begins today with at least three new commercials– PreGame, KickOff and HalfTime – on-air and online over the next two weeks, driving viewers to tune into Firebrand, starting January 28th on ION TV (weeknights 11PM/10C). And all that week on TV, web and mobile, Firebrand will begin showcasing playlists related to the Big Game.

The campaign culminates on the first annual “Firebrand Monday,” February 4th, the day after the Big Game. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok’s “Office Linebacker” Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey’s “Ice Breakers.” All content is downloadable on mobile devices, iTunes and Firebrand.com. And that morning, Firebrand.com will have only the best of the previous day’s commercials ready for download, allowing viewers to share and rate them all, and to decide for themselves which spot wins the coveted “Firebrand Water Cooler” trophy.

“The Big Game has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the big game with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.”

Viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The icons are placed on a football backdrop, either behind the scenes getting psyched up for the game, in the locker room, or huddling conspiratorially on the field. No matter how you slice it, Firebrand delivers an entertaining tribute to what has become advertising’s greatest sporting event.

The fun continues for a week starting Firebrand Monday to the following Monday where every spot that is viewed, downloaded, emailed or embedded earns the viewer a chance to enter to win cash.

Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund. Firebrand can be found at www.firebrand.com <http://www.firebrand.com> , and weeknights on ION television network at 11 PM/10C and on www.itunes.com <http://www.itunes.com> . For additional information, check out http://press.firebrand.com.

Firebrand. Where only the greatest commercials get to play.

###

Firebrand Multimedia

• Road to Firebrand Monday

  • Half Time 30secTV
  • Kick Off 30secTV
  • Pregame 30secTV
  • Road to Firebrand Monday-JPG

• Screenshots of Firebrand

  • Firebrand Logo-AI
  • Firebrand Logo-JPG
  • Firebrand Logo-SWF
  • Firebrand Search
  • MOBILE
  • SYNCHRONOUS
  • TV
  • WEB

• Firebrand Social Media

  • Del.icio.us
  • Facebook
  • Flickr
  • iTunes
  • Myspace
  • YouTube

2007

November 27

Just What The World Needs Now

David Burn, AdPulp
(read more…)

Firebrand Makes Its Debut As The First 3 Screen, Multi-Platform Network Dedicated to Commercial Culture

Alan Weinkrantz, 3 Screens.net

(read more…)

November 26

Can Firebrand Make Commercials Hot?

Chris Albrecht, GigaOm

(read more…)

Firebrand Makes its Debut as the First Multi-Platform Network Dedicated to Commercial Culture

create magazine

(read more…)

Commericals as Content

Charles Sipe, Cool Marketing Stuff

(read more…)

Forget about the Super Bowl Ads

By Tarik Moody, RadioMilwaukee’s Diggin’ with the Architect

(read more…)

November 15

Firebrand movie includes work!

Be.Interactive

(read more…)

FirebrandTV; A Great Way to Waste Time at Work

Marketing Conversation

(read more…)

Fond of commercials? This post is for you

VOIP

(read more…)

November 14

In (Mild) Defense of Firebrand

grokdotcom

(read more…)

For the birds

Make The Logo Bigger

(read more…)

Firebrand – For those without enough commmercials in their life

Movie Marketing Madness

(read more…)

November 13

Firebrand

Be.Interactive

(read more…)

November 12

all in one place

zefrank

(read more…)

October 10

Influx Interview- Shari Leventhal- Firebrand

Influx Insights

(read more…)

October 1

Brands on fire

‘Cross The Breeze

(read more…)

September 26

Firebrand Shows Ads The Way MTV Used To Show Music Videos

By Rohit Bhargava, Influential Marketing Blog

(read more…)

September 25

how firebrand lit a blog on fire

Brand Flakes for Breakfast

View Full Article

Firebrand All-Ad Video Network Set to Debut

By Kamau High, Adweek

(read more…)

Commercial Culture Gets Its Due

Brand Noise

(read more…)

Brands on fire (with a little help from crayon)

By Greg Verdino, Greg Verdino’s Marketing Blog

(read more…)

Life after the 30-second spot?

By Joseph Jaffe, Jaffe Juice

(read more…)

Consumers Gain Greater Control As Brands Get Fire

A Media Circ.us

(read more…)

Firebrand Preview Launches during Advertising Week – Love Coverage

By David Berkowitz, Inside the Marketers Studio

(read more…)

Firebrand – Extremely Ambitious Advertising as Content Destination

Karl Long, Experience Curve

(read more…)

Microsoft, NBCU Back Venture That Turns Ads Into Content

By David Goetzl, Media Daily News

(read more…)

Commercials serious business at Firebrand

By Alex Woodson, The Hollywood Reporter

(read more…)

TV Commercials Redistributor Firebrand Raises Funds

Submitted by Mark Hefflinger, Digital Media Wire

(read more…)

Firebrand All-Ad Video Network Set to Debut

By Kamau High, Brandweek

(read more…)

Tech company offers commercials only

By Amanda Fung, Crain’s New York Business.com

(read more…)

NBC: That’s Advertainment

By Stuart Elliott, The New York Times

(read more…)

Before I start, check out Sean Connery’s costume (left). Zardoz is the most important movie nobody (I know) has seen. Forget that there is a lot of nakedness and topless women; or, that you get to see a super-buff, 1974-era, Sean Connery running around for more than two hours in a pair of underwear; this is an important movie or utopia gone terribly distopian.

Zardoz is written and played out like a Broadway musical, with lithe dancer-actors, it is presented like a play. This is not a sophisticated movie but it will surely make you think. I would say that Zardoz is both brilliant and campy; insightful and kitchy, and brutal and actually very good at dealing with the concept of balance: in order to grow as men and as a society, one cannot — must not — merely separate physically from poverty, ignorance, sickness, and death; but, rather, integrate, integrate, integrate — or perish. Bravo! See it.

The quote that is most popular from the movie comes from the first scene. God Zardoz says,

“The gun is good. The penis is evil. The penis shoots seeds, and makes new life to poison the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth… and kill!”

“In this cult favorite from John Boorman (Beyond Rangoon), 23rd century society is split into two castes — the overly civilized Eternals and the barely civilized Brutals — one of which is constantly controlling the other. The Brutals worship a huge stone figure known as Zardoz. When Zed (Sean Connery) begins to question the authenticity of this god, the film is able to offer some pointed commentary on class structure and religion.” Via Zardoz/60020833?trkid=14″>Netflix

“Zardoz BY ROGER EBERT / January 1, 1974

John Boorman’s ZARDOZ is a genuinely quirky movie, a trip into a future that seems ruled by perpetually stoned set decorators. It’s set in an Ireland of 2293 that looks exactly like the Ireland of today, until you get inside the Vortex. And then suddenly everything is shimmering gowns and futuristic throne rooms and beautiful young people who glide around at an endless debutante ball.

These are the Immortals. They will never die. They cannot. Every time they try to, their bodies are relentlessly restored by the all-knowing mystical computer mind that runs the Vortex. There’s a catch, though: They can’t die but they can grow old, and for infractions, they’re sentenced to age a few years. If they don’t watch themselves, they might wind up as Immortal Seniles.

Outside the Vortex, a barbaric civilization survives. Slaves till the land and gather the crops, ruled over by sadistic masters who sometimes gallop around killing off the surplus population. One of the barbarians is Zed, played by Sean Connery as a cross between Tarzan and Prince Valiant. But one day, Zed (like Lord Greystoke, come to think of it) finds a child’s alphabet book. He teaches himself to read and then fanatically devours the contents of whole libraries (like Thomas Wolfe, come to think of it). Eventually he comes upon The Wizard of Oz and, in a moment of blinding insight, sees through the whole joke of his world’s social structure.
Zed has himself smuggled aboard the giant floating head of Zardoz, which rules hinterlands, and finds himself inside the Vortex. Here he is an object of great interest, because the Immortals, you see, having lost the ability to die have also lost the drive to procreate and are doomed to an eternity of detumescence. Zed labors with no such difficulty.

The movie is an exercise in self-indulgence (if often an interesting one) by Boorman, who more or less had carte blanche to do a personal project after his immensely successful DELIVERANCE. Boorman seems fascinated by stories which are disconnected from the ordinary realist assumptions of most movies; his LEO THE LAST (1970) gave us Marcello Mastroianni as the last of the big-time decadents, living in a mansion at the end of a deserted street in an eerie London.

Boorman puts a lot of heavy concepts into ZARDOZ, but seems uncertain whether he takes them seriously himself. There are sight gags (the attempt to turn on Connery with futuristic pornography provides the best) , there are group seances that seem lifted bodily from pajama parties, there is no end of special visual effects (every optical printer in England must have been busy for weeks), and at the end there’s a combination shoot-out and mercy-killing spree that is at once ridiculous, depraved and low camp.

Sean Connery wanders through all of this with a slightly bemused expression on his face. He begins as a barbarian given to distrust and childish impulses, but after he gathers all knowledge to himself (the movie is full of phrases like “gathers all knowledge to himself”), he turns into a sort of body-building Einstein who sees into the center of the Vortex, deciphers the wisdom of the crystal, stimulates the Apathetics (that’s another social class I forgot to mention), makes love with a good-looking Immortal dame (she regains the knack) and finally turns into a fossil while the sound track milks Beethoven’s 7th for all it’s worth.

I remember standing in the rain once outside a theater that was playing LAST YEAR AT MARIENBAD. Now there was a movie so complex and personal no one claimed to be able to understand itÑno, not even Time magazine. The people coming out from the previous show were shaking their heads and admitting that they, too, didn’t have a clue. And then it was our turn to go in and be mystified.

Every once in a while, a movie like that comes along; a movie you’ve got to see so that you, too, can be in the dark about it. In the movie’s own terms, this much can be said for sure: It may not make you an Apathetic, but it will certainly age you by two hours.”

“Zardoz Review by Scott Weinberg

If your idea of perfect science fiction consists of space battles and droids, you’re probably best advised to steer clear of John Boorman’s ultra-trippy cult classic Zardoz. If, however, you can enjoy an ironic and entertaining fantasy mind-bender, then this one might be right up your alley. While overlooked by general audiences, Zardoz is one of the most feverishly adored cult movies ever. And while the movie certainly looks outdated and even silly at times, the deeply intelligent and thought-provoking issues under the surface challenge and entertain audiences.

The year is 2293 and most of humanity has devolved into mindless ‘Brutals.’ Their god Zardoz visits these savages periodically, instructing them to hunt down and kill any human ‘Breeders’ they come across. This is because “the penis is evil,” and humanity deserves to be wiped out. Zardoz appears to his violent followers as a giant flying stone head that spits out rifles and ammo, along with his murderous decrees. Zed (Sean Connery), one of the Brutals, stows away aboard the massive stone head, which takes him to ‘the Vortex.’ The denizens of the Vortex are a race of genetically superior, immortal beings that treat one another pretty rotten and long for death. When Zed climbs out of that giant head and starts poking around, things get really screwy.

Zardoz is packed to the gills with high-minded concepts. Take the ‘apathetics.’ These are immortals who have become so bored and disassociated during their eternal lives, that they are breathing, blank zombies. Another faction of the immortals is the ‘Renegades,’ who have become irretrievably insane. These elderly creatures are dumped off in an out-of-the-way building and forgotten. Zardoz is a movie with a lot to say about the ills of society.

Since it was made in 1973, it’s no surprise that Zardoz looks dated and even downright absurd. There are more than a few costumes and set designs that may have you rolling your eyes in disbelief, but it’s important to watch a movie like this with a sense of maturity. It may be difficult to take seriously dialogue like “The penis is evil,” but a willing (and preferably enthusiastic) suspension of disbelief is essential. Yes, that’s Connery as Zed, running around in what looks like a giant red diaper… and yes, there is a scene in which Zed is forced to achieve an erection while dozens of fascinated immortals stare on. But with the plethora of challenging and satisfying ideas being tossed around in Zardoz, it’s a tough movie to dislike.

It’s a testament to writer/director John Boorman that this movie ever saw the light of day. Zardoz was obviously a labour of love for him, and to this day Connery still lists this movie as one of his favourites. If you’re a fan of science fiction in the vein of 2001: A Space Odyssey or Blade Runner, I would recommend Zardoz. While not as ‘polished’ as those other films, it deserves a place in anyone’s sci-fi collection.”

Plot Summary

* Genres: Fantasy, Sci-Fi
* Tagline: Beyond 1984, Beyond 2001, Beyond Love, Beyond Death
* Plot Outline In the far future, a savage trained only to kill finds a way into the community of bored immortals that alone preserves humanity’s achievements.
* Plot Synopsis: In the distant future Earth is divided into two camps, the barely civilized group and the overly civilized one with mental powers. A plague is attacking the second group after which it’s members cease to have any interest in life and become nearly catatonic. When Sean Connery one of the barbarians, crosses over, the tenuous balance in their world is threatened.
* Plot Keywords: Blindness, Bizarre, Book, Mutant Human, Crystal Ball, Head, Harvest, Mutation, Flying Head, Ring, Reverse Footage, Horseback Riding

- Actors: Sean Connery, Charlotte Rampling, Sara Kestelman, John Alderton, Sally Anne Newton, See more
- Directors: John Boorman
- Format: Anamorphic, Closed-captioned, Color, DVD-Video, Subtitled, Widescreen, NTSC
- Language: English, French
- Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
- Aspect Ratio: 2.35:1
- Number of discs: 1
- Rating R
- Studio: 20th Century Fox
- DVD Release Date: March 27, 2001
- Run Time: 106 minutes
- Average Customer Review: based on 113 reviews. (Write a review.)
- DVD Features:

* Available Subtitles: English, Spanish
* Available Audio Tracks: English (Dolby Digital 3.0), English (Dolby Digital 2.0 Stereo), French (Dolby Digital 2.0 Mono)
* Commentary by director John Boorman
* Still photo gallery
* Concept Art and Pressbook Galleries

- From IMDb: Quotes & Trivia
- ASIN: B000059HAE
- Amazon.com Sales Rank: #2,570 in DVD (See Top Sellers in DVD)

Nominations

* BAFTA Awards: BAFTA Film Award for Best Cinematography
* Hugo Awards: Hugo for Best Dramatic Presentation

Trivia

* The scene where Zed (
* DIRCAMEO:(
* To help keep the movie cost down,
* Zed’s revolver is a Webley in 455 caliber.
* The exterior shots at the very opening of the movie were taken right next to director
* To make the shots of the stone head move into the mouth accurately, the camera was placed at the mouth and tracked backwards, and the film reversed in the lab.
*
* The government initially refused to allow the production team to import the guns for the movie into Ireland because of terrorist attacks occurring at the time.
* Radio spots (available on the DVD) were narrated by
* According to John Boorman, Sean Connery found it incredibly difficult to get work when he abandoned the James Bond role a second time after Diamonds are Forever. Thus, Boorman was able to hire Connery very cheaply for this project.

Goofs

* When mortality comes to the vortex, several “dead” characters can be seen moving.
* When the exterminators on horseback are killing the brutals, tire tracks can be seen on the wet beach sand.
* Early in the film, when the weapons are spewed out of the floating head’s mouth, a crewmember’s arm can be seen throwing them.
* About three minutes into the movie, when the floating head is in the clouds, part of a car can be seen in the top right corner of the screen.
* In the scene where Zed discovers the floating book, you can clearly see the strings suspending it in midair.

Movie Connections

* Remade as: Planet B: Mask Under Mask
* References: Planet of the Apes, 2001: A Space Odyssey
* Referenced in: Excalibur, Dark City, The Big Tease, Wonder Boys, Empire of Dreams: The Story of the ‘Star Wars’ Trilogy
* Featured in: To the Galaxy and Beyond with Mark Hamill, The Fly Papers: The Buzz on Hollywood’s Scariest Insect

Quotes

* Arthur: It was I! I bred you! I led you!
Zed: And I have looked into the face of the force which put the idea in your head. You are bred and led yourself.
* Friend: We’ve all been used…
Arthur Frayn: …and reused…
Friend: …and abused…
Arthur Frayn: …and amused!
* Zardoz: The gun is good.
Exterminators: The gun is good.
Zardoz: The penis is evil. The penis shoots seeds, and makes new life, and poisons the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth and kill!
* Zed: Stay behind my aura!
* Consuella: The brutal is now in fourth hour of unconscious sleep. It’s astonishing that Homo Sapiens spends so much time in this vulnerable condition, at the mercy of its enemies.
* Zed: I want the truth.
May: You must give the truth, if you wish to receive it.
Zed: I’m ready.
May: It’ll burn you!
Zed: Then burn me.
* The Tabernacle: Caution: You are approaching the periphery shield of Vortex Four. Caution: You are approaching the periphery shield of Vortex Four.
* Zardoz: Zardoz is pleased.
* The Tabernacle: Vote, please. Vote, please.
* The Tabernacle: I cannot give information which may threaten my own security.
* [watching his memory-scan video of hunting down Brutals] Zed: I love to see them running. I love the moments of their deaths – when I am one with Zardoz.
* [first lines]
Arthur Frayn: I am Arthur Frayn, and I am Zardoz. I have lived 300 years, and long to die. But death is no longer possible, I am immortal. I present now my story – full of mystery and intrigue. Rich in irony, and most satirical. It is set deep within a possible future, so none of these events have yet occurred. But they may! Be warned, lest you end as I. In this tale I am a fake god by occupation, and a magician by inclination. Merlin is my hero! I am the puppet master. I manipulate many of the characters and events you will see. But I am invented too for your entertainment and amusement. And you, poor creatures, who conjured you out of the clay? Is God in showbusiness too?
* [to Zed] Consuella: I have hunted you so long, I have become you.
* George Saden: I think what I think. I hate you all. I hate you all. I hate you all. Including me…
* [about to Liberate Consuela] Zed: All that I am is gone.
* [Zed breaks the heart of the crystal] The Tabernacle: You have destroyed us. You are alone.
* Consuella: Penile erection was one of the many unsolved evolutionary mysteries surrounding sexuality. Every society had an elaborate subculture devoted to erotic stimulation. But nobody could quite determine how this…
[Consuella points to a diagram of a male penis and scrotum]
Consuella: becomes this.
[Consuella points to a diagram of an erect penis and scrotum]
Consuella: Of course, we all know the physical process involved, but not the link between stimulus and response. There seems to be a correlation with violence, with fear. Many hanged men died with an erection. You are all more or less aware of our intensive researches into this subject. Sexuality declined probably because we no longer needed to procreate. Eternals soon discovered that erection was impossible to achieve. And we are no longer victims of this violent, convulsive act which so debased women and betrayed men. This brutal
[Sean Connery]
Consuella: , like other primates living unselfconscious lives, is capable of spontaneous and reflexive erection. As part of May’s studies of this creature, we’re trying to find, once again, the link between erotic stimulation and erection. This experiment will measure autoerotic stimulation of the cortex, leading to erection.
* The Tabernacle: Sleep was necessary for man when his waking and unconscious lives were separated. As Eternals achieved total consciousness, sleep became obsolete and Second Level meditation took its place.
* Zed: What is it you want?
Friend: Sweet death. Oblivion.
Zed: For yourself, or for the whole Vortex?
Friend: For Everybody. An end to the human race. It has plagued this pretty planet for far too long.
Zed: You stink of despair. Fight back! Fight for death, if that’s what you want.
Friend: I thought at first you were the one to help. But it’s hopeless. All my powers have gone.
* May: Friend, I cannot sanction this violence and destruction.
Friend: It’s too late, May. There’s no going back.
May: Don’t destroy the Vortex! Let us renew it. A better breed could prosper here. Given time…
Friend: Time? Wasn’t eternity enough?
Zed: This place is against life. It must die.
May: I have my followers. Inseminate us all, and we’ll teach you all we know. Give you all we have. Perhaps you can break the Tabernacle. Or be broken.
Friend: An end to eternity.
May: A higher form.
Zed: Revenge.
* [to Consuela] Zed: Can you unknow what you know of me?”

Zardoz from Wikipedia

Zardoz is a 1974 science fiction film directed by John Boorman and starring Sean Connery in one of his first post-James Bond roles. The film contains a mix of mythology, a bizarre, sprawling plot filled with twists and incongruities, and wide-ranging satirical and allegorical stabs. Filmed on a small budget of US$1 million, Zardoz‘s mixture of cerebral, philosophical sci-fi was in complete contrast to Boorman’s previous film, the brutal thriller Deliverance. The film was shot by cinematographer Geoffrey Unsworth. An attempt to market the film to the post-2001: A Space Odyssey audience was unsuccessful, although the film has since developed a cult following.

Plot

In a future post-apocalypse Earth (2293), the human population is divided into the immortal “Eternals” and mortal “Brutals”. The Brutals live in a dark-ages wasteland. The Eternals, who live apart in various “Vortices” (singular “Vortex”), hidden bastions of civilization, lead a luxurious but aimless existence. The contrast between the two groups is stark. In general, calamity after calamity has reduced life on much of the Earth to dire subsistence levels. The distant Eternals are unknown to most people. The only contact between the groups is through a religious warrior class called the “Exterminators”, who kill and terrorize other Brutals at the orders of a huge flying stone head called Zardoz. The stone head supplies them with weapons and ideology in exchange for the food they collect.

Zed (Connery), an Exterminator, hides aboard Zardoz during one trip, “killing” its Eternal operator-creator, Arthur Frayn (Niall Buggy). Arriving in the Vortex as a stowaway, Zed meets two Eternals — Consuella (Charlotte Rampling) and May (Sara Kestelman). They possess psychic powers, and make Zed a prisoner of the community of decadent effetes in order to study him. Zed is put to work as a physical laborer under the direction of subversive troublemaker called Friend (John Alderton).

Over time Zed learns the nature of the Vortex. The Eternals are overseen and protected from death by an AI called the Tabernacle. Through their vastly extended lifespan the Eternals have grown bored, corrupt, and impotent. They spend days stewarding the vast knowledge of humanity while doing little themselves besides participating in bizarre rituals and mass meditations navel gazing. As they never die and the passage of time is largely meaningless as a result, violating the complex set of social rules, and thereby going “Renegade”, results in artificial aging. An Eternal thus aged will remain as the feeble elderly for the rest of time. More recently some have fallen into catatonia through an odd mental illness, forming a new social strata the Eternals call the “Apathetics”.

As the story progresses, it becomes clear that Zed is not quite the “brutal” the Eternals believe him to be. He very quickly divines the nature of the Vortex and its problems, and starts to play an increasingly proactive role among the Eternals. The backstory develops to reveal that Zed was aware of the true nature of Zardoz, having been led to an old book, The Wonderful Wizard of Oz; the origin of the name Zardoz (Wizard of Oz). After revealing that Frayn had led him to the book and taught him to read, the story is completed; Zed is the ultimate creation of Frayn’s long-running experiment in creative eugenics, using the Exterminator class to control the Brutals with the aim of breeding a superman to save humanity from its dead-end status quo. He had led Zed to understand the nature of Zardoz, hoping he would use it to infiltrate the Vortex.

The Eternals discover the deceit and “age” Friend, while attempting to control Zed. But Zed is actually superior in intelligence to the eternals, and is eventually able to withstand their psychic powers. He destroys the Tabernacle, after which the Vortex is invaded by other Exterminators who bring death to the majority of Eternals, typically with their blessing, given the novelty of the events. A few Eternals escape to make a new life outside the Vortex among the Brutals, carrying the knowledge of civilization. The allegorical ending shows Zed and Consuella producing a child, growing old and dying naturally, whilst the sound of the second movement of Beethoven’s Seventh Symphony swells in the soundtrack.
Spoilers end here.

History

Zardoz is is notable for being the first time a search engine (or a precursor) is shown in a film, retrieving visual images from a database, years before the personal computer was invented. Arthur Frayne is shown instructing the computer to search for specific images of Cars in the way that we associate with search engines, except with voice recognition software .

Production

In the DVD commentary Boorman repeatedly complains about the low budget of the film. Nevertheless he attempted to fill it with a sort of concept art. The Exterminators hunt down the Brutals while wearing large red paper mache facemasks, loincloths and matching bandoliers. The Brutals are instead dressed almost universally in sport coats and jeans, except for young women, who are dressed in “caveman” garb. If this were not enough, in one scene Zed escapes from the Eternals by dressing in a wedding gown. The head of Zardoz, arguably the most important set in terms of plot development, is clearly made of painted paper mache. Most of the sets in the Vortex are equally low quality, variously consisting of large inflated plastic sheets, “olde English” villages, or pastel decorated sets – the Tabernacle is simply a room filled with mirrors.

Reception

In 2004 the magazine Total Film described Connery’s costume (consisting of a ponytail wig, leather knee boots, and a loincloth which bears a strong resemblance to a giant orange nappy or diaper) as the number 1 “dumbest decision in movie history”.

References in popular culture

This article contains a trivia section.
Content in this section should be integrated into other appropriate areas of the article or removed, and the trivia section removed.

* The DC Comics character Vartox is a near-carbon copy of Zed. He has an exact replica of Zed’s clothing, brown hair, and receding hairline. The character’s name is even close to sounding like the “Vortex” of the film.
* The video game Time Bandit, which has several science fiction references, mentions the “spirits of Zardoz“.[citation needed]
* The video for “Dreams” by the rock band TV on the Radio features a huge stone head like the one in “Zardoz” that disintegrates at the video’s end.
* The webcomic Questionable Content referred to Zardoz multiple times in comic number 830].
* Saul was dressed as Zed in an episode of Saul of the Mole Men, “Fun King Johnny”, when he was on trial by combat.

Quotes

If the content can be changed to be more encyclopedic rather than just a list of quotes, please do so and remove this message. Otherwise, you can help by formatting it per the Wikiquote guidelines in preparation for the duplication.

* Zardoz: The gun is good. The penis is evil. The penis shoots seeds, and makes new life to poison the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth… and kill! [Zardoz proceeds to vomit a torrent of rifles and ammunition for his followers to use.]

I just posted my latest-and-greatest resume onto Craig’s List: San Francisco, Washington, DC, Seattle, and New York City

Social Media, New Media, Web2.0 Strategy, and New Marketing Expert

Interested in remote projects and contracts. Also interested in Washington-area on-site consulting and contract opportunities

MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE
I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:

- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and web of personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

CLIENTS

- Technology Strategy reports commissioned for Deutsche Telekom
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client’s use
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging (Edelman)
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty (Edelman)
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others. (NMS)
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc. (NMS)

PROFESSIONAL EXPERIENCE

Founding Partner, Abraham Harrison LLC — 10/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Technology Strategy reports commissioned by COMTEG for Deutsche Telekom and T-Online
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
- Designed and developed opt-in membership Email and messaging campaigns
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Fully-monetized network of blogs and affiliate web sites
- Affiliate keyword marketing and contextual advertising
- Search engine optimization (SEO) and online promotion
- Administration of multiple WordPress, Moveable Type, and Drupal blogs on dedicated server
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.34 install
- Monetization of blogs, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blogs
- Manage Google Apps Premier hosting of Email for Abraham Harrison LLC
- Manage CentOS dedicated server hosting Drupal, WordPress, and Movable Type installations

Sales Representative, Visible Technologies — 1/2007-Present
- Sell and promote TruCast and TruView SEO and online advocacy ASP solutions online and in Washington, DC

Associate, crayon LLC — 3/2007-Present
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Audited all crayon LLC sites and blogs for SEO, UI, architecture, branding, and marketing strategy

Senior RSS Consultant, Hinchcliffe & Company — 1/2007-Present
- On-site syndication strategist for T. Rowe Price Information Technology (TRPIT)
- Research and development towards deploying a public, consumer-focused RSS product
- Solution included a customized ATOM 1.0 feed supplying daily mutual fund pricing
- Solution included a Google Gadget and a Live.com Microsoft Gadget alternative
- Solution included subscription strategies for Bloglines, Google Personalized Home Page, etc.

Director of Social Media, COMTEG.COM — 12/2006-Present
- Web2.0 strategy analyst for major European telecom company
- Produced case studies on Web2.0, Revver, digg, Google Reader, Google, YouTube, Helio, VOX, Dodgeball, Second Life
- Produced case studies on prediction markets: Inkling Markets, PROTRADE, Blogshares, Washington Stock Exchange (WSX), The simExchange, newsfutures, RealityMarkets, Consensus Point (Foresight Server, Foresight on Demand), NewsFuture (Prediction Trader)
- Produced case studies on online personal and public calendars: Google Calendar, Yahoo! Calendar, AOL Calendar, Apple iCal, Microsoft Live, Upcoming, Eventful,
- Produced case studies on blog and feed search engines: Ask.com, Technorati, Google Blogsearch
- Produced case studies on social networking sites: VOX, YouTube, digg
- Produced detailed studies and corporate recommendations on Web2.0 (web 2.0), RSS, widgetization (widgets, Google Gadgets, desktop gadgets), long tail strategy
- Produced case studies on online address books and online contacts and networks: Plaxo
- Direct engagement and recommendations for web2.0 strategy

Consultant, Travelistic.com, Diversion Media — 8/2006-10/2006
- Web strategy document commissioned by Nicolas Butterworth
- Word-of-Mouth and buzz marketing strategy document and hiring recommendations
- Search engine optimization (SEO) strategy document

Independent Web Strategies Consultant — 8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Nicholas Butterworth and Diversion Media for Travelistic.com launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use

Senior Account Supervisor, Online Advocacy, Edelman — 5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .

Consultant, Blog Production and Strategy, BoldMouth — 8/2006-Present
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Director of Sales, eResources, LLC — 9/2002-9/2003
- Managed sales force and new business for the ITonDemand and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 8/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program

Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company

Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS
Guest Lecturer on History Blogging, History in the Digital Age, American University — 1/31/2007

Guest Speaker, “What is RSS? And How can it change my life?,” AOL University, AOL — 2/8/2007

Blogging Instructor, The Writer’s Center — 2/2006-Present

Blogger, Because the Medium is the Message — 1999-Present

Stock Photographer, Pacific Stock — 1990-Present

Stock Photographer, Corbis — 1990-2004

Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005

Emergent Technologies Advisor, Communications Advisory Board, Urban Institute.

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates

Founder and Organizer, DC Zope Python User Group (ZPUG)

EDUCATION AND TRAINING
The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991

I spent nearly three-years living the life if an “NMSer.” It is where I got trained up in the art of new media strategy and new media marketing. I had an amazing experience working there and I am also happy to share the latest post-Meredith purchase in the form of a very nice article, Tracking Who’s Saying What About Whom: New Media Strategies’ ‘Online Analysts’ Scour the Web for Mentions of Opinion-Sensitive Clients, by Kim Hart, on the Washington Post. Simply put, co-founders Pete Snyder and Aaron Earls are truly visionaries, deserving of their notable success.

Tracking Who’s Saying What About WhomNew Media Strategies’ ‘Online Analysts’ Scour the Web for Mentions of Opinion-Sensitive Clients

By Kim Hart

Washington Post Staff Writer
Monday, January 29, 2007; Page D01

Moira Curran starts her day at the office by skimming several dozen blogs, occasionally firing off instant messages to her co-workers with links to juicy bits of celebrity gossip.

Then she listens to podcasters chatting about the latest episodes of “Grey’s Anatomy” or “Lost.” In the afternoon, she keeps an eye on soap operas on the television set that hangs above her desk.

Ashley Duncan, left, Carrie O’Malley, center, and Jenni Collins are among the New Media Strategies employees who comb the Web for clients that want to protect their brands and public images. (By Ricky Carioti — The Washington Post)

About 70 colleagues, scattered across two floors of an Arlington high-rise, spend eight hours a day doing much of the same. Some of them are also playing video games, watching movies and cruising around MySpace.

That’s exactly what the clients of New Media Strategies, an online marketing company, pay the employees to do. Companies ranging from movie studios and television networks to automakers and burger chains hire these professional Web surfers to scour the Internet for any mention of their brands. Over the past few years, the “online analysts” have helped the companies track their reputations, found ways to get their products noticed and joined online conversations to help steer them the way clients want them to go.

More recently, as the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a toehold in cyberspace.

That’s what happened to New Media Strategies this month, when it was acquired — with two Los Angeles-based online marketing firms — by Meredith Corp., a Des Moines-based media company known for its sturdy lineup of traditional magazines such as Better Homes and Gardens and Ladies’ Home Journal.

“I see the Internet as the world’s largest focus group,” said Pete Snyder, a former media consultant and political pollster who started the company out of his Capitol Hill apartment eight years ago. He had received a few casual offers to buy the company, but interest spiked in the past year. “So many companies have been so deeply entrenched in old media. . . . Now they’re looking to plow into the Web 2.0 world.”

Evidence of that world abounds in the Arlington office, brightly painted in red, orange and yellow. A podcast studio occupies a corner office, and conference rooms are named “.com,” “.net,” “.gov” and “.org.”

Posters from the movies the company has helped promote line the walls — so many that passersby sometimes ask if the office doubles as a theater. Framed albums from Black Sabbath and several seasons of “American Idol” hang next to a flat-screen television reserved for “product viewing.”

Many of the online analysts wear headphones all day and chat with bloggers via instant messages. Their job is to be the clients’ eyes and ears online, said Clay Dunn, 28, a brand manager who monitors what is said about video games and movies.

He watches for rumors and alerts his Hollywood clients if online coverage goes awry. Once, for example, backstage photos from a movie set surfaced and spoiled a sneak preview already in the works.

Curran, another brand manager who trolls the Web on behalf of television clients, corrects errors published in blogs. If rumors spread that someone’s been fired from the cast of HBO’s “Entourage,” for example, she’s there to set the record straight. If an angry viewer bashes a network for a violent scene in a prime-time show, she’s there to post a rebuttal. She watches soap operas so she’ll be able to chat knowledgably with the rest of the online audience.

“Every day, I’m an absolute sponge,” said Curran, 25.

Curran said she is careful to acknowledge her connection to clients when it’s required. All online marketers have to walk a fine line when they work the blogosphere. Federal Trade Commission rules require them to identify their roles when they’re making a point on behalf of a client, but if they’re gossiping about the latest episode of “Desperate Housewives” they can legally be as anonymous as anyone else.

Ashley Duncan, left, Carrie O’Malley, center, and Jenni Collins are among the New Media Strategies employees who comb the Web for clients that want to protect their brands and public images. (By Ricky Carioti — The Washington Post)

The New Media Strategies employees are young, self-identified tech geeks whose goal is to know the Internet inside and out — an increasingly daunting task as hundreds of new blogs and Web sites crop up every day. They try to stay a few strides ahead of online developments — or at least only a step or two behind.

“The Internet used to be our oyster,” Curran said of the days just a few years ago when there were only chat rooms and message boards to monitor. “It still is, but we have to reassess the things we pay the most attention to.”

New Media Strategies’ entertainment practice was the first to take off; Hollywood has long been willing to spend money to influence the online world. Over the past few years, Coca-Cola, Burger King, AT&T, Dodge and Ford joined the client roster. Most recently, public affairs has become the fastest-growing area for the company.

“Before, we could barely get a politician to spend money on a Web site, let alone a massive Web campaign,” Snyder said from his Arlington office. “The world across the river is waking up to this.”

So are buyers and investors. Media companies are starting to show strong interest in adding interactive firms to their portfolios, said Seth R. Alpert, managing director of AdMedia Partners, a New York investment bank that facilitates deals between advertising and marketing companies. AdMedia represented New Media Strategies in its recent acquisition.

“Serving advertisers is now seen as being more broad than putting ink on paper or building Web sites,” Alpert said.

British marketing giant WPP Group, which includes established advertising firms Ogilvy & Mather and Young & Rubicam, has acquired several interactive-media firms. Nielsen Media Research combined three online-research companies to create Nielsen BuzzMetrics, which analyzes online markets.

In the Washington area, private investors recently put money into another start-up — Clarabridge, a Reston company whose software crawls Web sites, recording what people say about specific products or brands and tabulating the occurrence of positive or negative words to help clients assess their cyberspace images. For example, it tracks recommendations and criticisms about certain airlines on travel sites.

The company calls the process “online intelligence.” It is currently working for pharmaceutical companies to get a sense of how consumers feel about the drugs the clients make.

“This can shape how they spend that million dollars to launch a product,” said Sid Banerjee, co-founder and chief executive of Clarabridge. “There are enough mainstream consumers making decisions on the Internet that they represent a meaningful sample of the market.”

Last week, the company took in $7.2 million in venture capital funding from Intersouth Partners, based in Durham, N.C., and Reston, bringing its total financing to $10 million since it started in 2005.

Cymfony, a Boston interactive-media firm and a competitor of New Media Strategies and Clarabridge, has received $24 million in venture capital cash in the past seven years.

Cymfony got its start doing research for intelligence agencies but decided to use its text-mining software to monitor the consumer-generated Web. Its business has doubled as advertisers take to the Internet, said chief executive Andrew Bernstein.

“There’s too much media online and no one knows where to turn,” he said. “So they turn to us.”

“Pete Snyder, Founder and CEO, New Media Strategies, Inc.: Pete is the Founder and CEO of New Media Strategies, the industry pioneer and market leader in online intelligence, brand promotion and brand protection, headquartered in Arlington, Virginia. Drawing on his background as a pollster and media consultant, Pete founded New Media Strategies in 1999, establishing a new industry in market research, brand marketing and communications. New Media Strategies uses technology to tap into the power of the Internet and the blogosphere, helping leading corporations and causes, including some of the biggest Hollywood brands, to promote and protect their brands and bottom lines, online. As CEO, Pete has guided New Media Strategies’ success and rapid organic growth. Over the past six years, New Media Strategies has built a blue-chip client base that features some of the best known brands and corporations in the world, including among others: ABC, AOL Time Warner, Atari, Boston Beer Company, Burger King Corporation, Dodge, Disney, EA, Elektra Records, HBO, Levi’s, McDonald’s, Monster, Northwest Airlines, Paramount Pictures, RCA Records, Red Bull, Reebok, Revlon, Sci-Fi Channel, Sony, USA Network, and Wyeth. Pete was recently honored as a finalist for the Ernst & Young Entrepreneur of the Year awards, and New Media Strategies was recently recognized on the “Inc. 500″ listing of the Fastest Growing Companies in America. Proving that a company can focus on fast growth, profitability, and fun, New Media Strategies has been recognized by Washingtonian Magazine as one of “50 Great Places to Work” in Washington, and the Washington Business Journal recently honored New Media Strategies as one of Washington’s Best Places to Work. A former political media consultant and a pollster to New York Mayor Rudy Giuliani, Pete regularly appears as a commentator on the Fox News Channel and has served as a marketing and political expert on CNBC, The News with Brian Williams, CBS Evening News with Dan Rather, and Fox News Channel’s Your World with Neil Cavuto, Hannity and Colmes and Fox and Friends. New Media Strategies has appeared in national media publications including the Wall Street Journal, Washington Post and the Hollywood Reporter.”

So, I have been trying to update my resume and keep it up-to-date. Let me know if there are any embarrassing errors, oversights, or mistakes.

MISSION

My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE

I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:

- Analyst: business intelligence, analysis and synthesis, futurist, case studies, industry predictions
- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers and
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

PROFESSIONAL EXPERIENCE

Independent Web Strategies Consultant — 8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use

Senior RSS Consultant, Hinchcliffe & Company — 1/2007-Present
- RSS strategy, development, and deployment for fortune 500 financial company
- Web widget and gadget research, development and deployment for Google Personalized Homepage
- Case studies of Google Reader, Google Calendar, Google, Dodgeball, Helio, Revver, Vox, You Tube, digg, Second Life

Consultant, Internet Analyst, Comteg — 12/2006-Present
- Research and analysis of web2.0 business and technology landscape
- Business intelligence and analysis of web2.0 business strategies
- Case studies of Google Reader, Google Calendar, Google, Dodgeball, Helio, Revver, Vox, You Tube, digg, Second Life
- Analysis and synthesis of Google’s overall and future strategy
- web2.0 and the long tail analysis and case studies

Consultant, Blog Production and Strategy, BoldMouth — 8/2006-11/2006
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Senior Account Supervisor, Online Advocacy, Edelman — 5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .

Director of Sales, eResources, LLC — 9/2002-9/2003
- Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 11/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program

Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS

Blogging Instructor, The Writer’s Center — 2/2006-Present

Blogger, Because the Medium is the Message — 1999-Present

Stock Photographer, Pacific Stock — 1990-Present

Stock Photographer, Corbis — 1990-2004

Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005

Emergent Technologies Advisor, Communications Advisory Board, Urban Institute

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates

Founder and Organizer, DC Zope Python User Group (ZPUG)

EDUCATION AND TRAINING

The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991

Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer’s Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University’s SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute’s Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet’s BNet. Chris is an active member and attendee of Ambassador Phil Lader’s Renaissance Weekend conference where, together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders, he has spoken on topics ranging from new media to technology futurism to virtual company management.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

Thanks to Corrie I now know I am Moya from Farscape. I love Farscape.

“You are surrounded by muppets. But that is okay because they are your friends and have shown many times that they can be trusted. Now if only you could stop being bothered about wormholes.”

Moya is the space ship on Farscape. She’s a living thing, “Moya is a Leviathan, a race of living space ships. They certainly don’t look organic, but Moya is curvaceous and sleek and behind the hull are numerous veins and hull tissues.”

You scored as Moya (Farscape). You are surrounded by muppets. But that is okay because they are your friends and have shown many times that they can be trusted. Now if only you could stop being bothered about wormholes. FBI’s X-Files Division (The X-Files) 94% Moya (Farscape) 94% Nebuchadnezzar (The Matrix) 88% Bebop (Cowboy Bebop) 81% Babylon 5 (Babylon 5) 81% Galactica (Battlestar: Galactica) 75% SG-1 (Stargate) 75% Andromeda Ascendant (Andromeda) 69% Serenity (Firefly) 63% Deep Space Nine (Star Trek) 50% Millennium Falcon (Star Wars) 44% Enterprise D (Star Trek) 31% Your Ultimate Sci-Fi Profile II: which sci-fi crew would you best fit in? (pics) created with QuizFarm.com

I am such a nerd.