Savory Crepe Ingredients

• 2 large eggs
• 1 cup milk
• 1/3 cup water
• 1 cup all-purpose flour, preferably bleached
• 1/4 teaspoon salt
• 2 tablespoons butter, melted, plus 2 or 3 teaspoons butter for coating the pan.

Savory Crepe Recipe

In a blender or food processor, blend the eggs, milk, water, flour, salt, and the 2 tablespoons melted butter for 5 seconds, or until smooth. Stir down and repeat if necessary.

Or, to mix by hand, sift the flour into a medium bowl and add the salt. Whisk the eggs until blended, mix in the milk and water, and whisk this mixture into the flour and salt; stir in the 2 tablespoons melted butter.

Cover and refrigerate for at least 1 hour (though 2 hours is preferable) or up to 24 hours.

Gently stir the batter if it has separated. Heat a seasoned 6- or 7-inch nonstick crêpe pan over medium-high heat until hot. (Use a 9- or 10-inch pan for larger crêpes.)

It takes just 2 or 3 teaspoons of butter to coat the pan for a batch of crepes. A paper butter wrapper with a small amount of butter o­n it is a fast way to achieve this.

Coat the pan lightly with butter, lift the pan from the heat, and pour in 2 or 3 tablespoons of batter for a 6- or 7-inch pan, or about 1/4 cup for a 9- or 10-inch pan, tilting and rotating the pan to coat the surface. Cook until almost dry o­n top and lightly browned o­n the edges, about 1 minute.

Loosen the edges with a metal spatula and flip the crêpe over using your fingers or the spatula, then cook the other side for about 15 seconds, or until lightly browned.

Turn the crêpe out o­nto a clean tea towel to cool. Repeat with the remaining batter, wiping the pan with butter as needed and stacking the crêpes as they are cooked.

For serving immediately, cover the crêpes with aluminum foil and keep them warm in a preheated 200 degree F oven.

For serving later, wrap them in plastic wrap in quantities intended for each use and slip them in a self-sealing plastic bag. Refrigerate crêpes for up to 3 days, or freeze them for up to 2 months.

Keep a stack o­n hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.

Via Chris Abraham & Sweet and Savory Recipes for the Home Cook

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My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all.  Don’t judge me!  For more information, check out the Audience Machine website!

Social Networking Pioneers Launch Audience Machine To Help Online Brands Leverage Shared Interests Across Social Networks

Audience Machine to provide unique social networking technologies and viral marketing services to Brands, Entertainment, Health & Wellness and Education Companies

Los Angeles, CA and Charlottesville, Virginia - February 17, 2009 – Social networking and viral marketing expert, VBMA (Viral & Buzz Marketing Association) board member, and Perceptions, Practices & Ethics in Word of Mouth Marketing author Todd Tweedy today introduced, Audience Machine Inc., a unique technology company helping online brands who want to identify, cultivate and mobilize communities of individuals with shared interest across social networking sites to build their businesses using Audience Machine’s online marketing tools.

Guided by Tweedy, and video technology pioneer and advertising veteran Dan Bates, Audience Machine helps brand and product managers, chief marketing officers as well as ecommerce executives to establish new networks of social networking connections and dialog in support of purchasing preferences and participation in word of mouth referrals.

“Social networking sites like Facebook and MySpace are relationship amplifiers for brands, products and services that can have a profound influence on preferences, referral behavior, information consumption and internet usage if advertisers are prepared to listen to, act on and match the right technology and community practices to support a desired purchase outcome or subscription,” noted Todd Tweedy, co-founder and CEO of Audience Machine. “There is a natural migration of dialogs from offline sources to online social sharing sites. Marketing executives want to embrace customer-facing ad strategies and incorporate social networking processes in their firm’s online marketing DNA that can boost product perceptions and potential sales but many enterprises lack the expertise and resources to realize those objectives. Audience Machine was founded to give online brands unique technology solutions, community development processes, marketing services, analytics, and expertise they need to engage and collaborate with audiences.”

Audience Machine also announced that is has signed a strategic business development consulting agreement that will be led by Provident Financial Management, a prominent established leader in entertainment and media business management.

“Audience Machine is at the heart of an evolving consumer-facing marketing phenomenon that is transforming connections on social networks into a powerful audience generation channel. Led by an experienced executive team and founded on concrete business fundamentals with a number of high-profile clients already on board, Audience Machine is a rising star among our media and communication clients,” stated Craig Sussman, Business Development Director at Provident. We’re excited to support Audience Machine as they grow their technology and services business practices with customers that want and need to expand and sustain business growth by creating networks of social commerce.”

Word of Mouth Communications Opportunity

The eighth annual Burson-Marsteller/PRWeek CEO Survey published in November 2008, which surveys CEO’s about the changing influence of different types of media as well as plans for digital communications including social networking, reported that 60% of CEO’s noted that word of mouth has the fastest growing influence on business in the past three years but that just one-fifth of firms have used social media to communicate with stakeholder groups.

The proliferation of social networking and community sites has transformed viral and word of mouth marketing practices into a practical and necessary communication solution due in part to research findings that note that nearly 80% of consumers trust recommendations from people they know over all forms of advertising and marketing. These authentic and trusted voices serve an important role by distributing compete information for others to act upon across search engines and into indexes of shared knowledge that people can access along with advertiser-generated experiences and evidence whenever 1,463,632,361 internet users from around the world – based on Internet Usage and Population in North American data provided by Internet World Stats – need to research a brand, product or service.

Audience Machine Team

Led by Tweedy, who’s career started in the political grassroots mobilization arena working on Presidential, Senatorial, Congressional, Inaugural and issue-based public relations campaigns, the Audience Machine team has 35 years of combined leadership experience in online marketing, real-time communications, ASP development, video ad technology, viral marketing, search engine optimization, and community development practices.

Dan Bates, co-founder, president and COO brings a vast wealth of knowledge in community technology development, online video, online advertising and a decade’s experience in filmed entertainment and music. Bates previous served as CEO of Avant Interactive, an object-based video ad serving technology provider.

About Audience Machine

With offices in Los Angeles, California and Charlottesville, Virginia, Audience Machine is a provider of unique community technology solutions and online marketing services. Audience Machine works with online brands to identify, cultivate and mobilize communities of shared interest to establish social commerce that CMO’s, brand and product managers, and ecommerce executives can enlist to grow their business. The company is privately held. For more information, please visit Audience Machine’s website – http://www.audiencemachine.com, email info@audiencemachine.com, or call 1.800.573.1536. Audience Machine is presently engaged with several beta customers and will release its first product in Q2 of this year.

About Provident Financial Management

Established over twenty-five years ago with offices in Los Angeles, Woodland Hills, San Francisco and New York, Provident has become a leader in various entertainment and media business management practices. Provident recently established a strategic and business planning department to assist mid sized and emerging entertainment and media companies with their growth and business development needs. Provident Financial Management is part of RSM McGladrey one of the largest and most prominent accounting firms in the world. For more information on RSM McGladrey, please visit http://www.rsmi.com.

Keyword Tags:
social networking, online marketing, viral marketing, audience machine, provident financial management

PR Contact: Todd Tweedy
434.996.6370
todd@audiencemachine.com

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Today is Veteran’s Day, a day that pays homage to every man and woman who has served in the United States Armed Forces, in times of war and peace.  Please consider donating any amount today to help our returning troops.  If you donate now your funds will be matched dollar for dollar!

I have personally pledged to raise $1,000 of the $10,000 that Survivor Corps is raising this week to help returning soldiers in remembrance of Veteran’s Day, today — please help me make my goal. Honestly, a couple-bucks is cool — feel free to donate whatever you want. There is always the “Other” tab. If we have lots of small donations, it all adds up!  Please join me over on Facebook Cause in support of my pledge.

Our soldiers need our help now. Which is why, this Veterans Day, I’m asking you to honor their service with a modest gift to Survivor Corps’ program for U.S. Armed Forces veterans, Operation Survivor.

Survivor Corps is aiming to raise $10,000 over the next week, with your help. We currently have just over 600 members in the cause. If each member donated just $20, we would have well over $12,000. In addition, Survivor Corps is currently running a matching-gift program so your donation will be doubled for the returning troops! Please join Survivor Corps on Facebook Causes to help them reach their goal of $10,000!

Right now, about 620,000 veterans of the Iraq and Afghanistan wars suffer from post-traumatic stress disorder (PTSD), traumatic brain injuries (TBI), major depression, or a combination of the three. Many returning veterans are facing family, employment, and other community reintegration issues. Using our ten years of experience helping survivors of violent conflict find a way back to peace, within their own bodies and minds, and in their communities, Survivor Corps founded Operation Survivor to provide the same kind of life-changing services to American veterans.

NEWS FACTS
Within the United States there are over one and a half million service members that have served in military operations in Iraq and Afghanistan. Over thirty thousand have been physically wounded, but many more have experienced less visible, psychological wounds. Traumatic Brain Injury and Post Traumatic Stress Disorder have emerged as signature injuries of these conflicts, with recent reports suggesting an increase in rates of suicide, alcohol and drug abuse, homelessness, and domestic violence among returning service members and veterans.

These traumatic affects of conflict, left unaddressed, could have far-reaching negative consequences for the individuals affected, their families, and our country. Survivor Corps’ work in some of the most conflict affected countries in the world has shown community reintegration to be the key factor in those that overcome their traumatic experiences, and those that are consumed by them.

• 1.6 million servicemembers have deployed to Iraq and Afghanistan since 2001
• 300,000 have reported symptoms of PTSD and major depression. (RAND)
• Over 5,391 service members haveben killed in Iraq and Afghanistan since 2001 (hostile and non-hostile)4,447 killed in Iraq, 944 killed in Afghanistan (iCasualties, 06 AUG 08)
• Over 30,000 injured
• Over 1,000 lost limbs
• Walter Reed Amputee Center serves 100 veterans daily

The main issues for returning soldier since WWI have been:

• Major depressive disorder
• Alcohol abuse
• Domestic violence
• Suicide
• Homelessness
• Unemployment

All of these issues repeat after each war, and are symptoms of the much greater problem facing Veterans: How to reintegrate into families and communities upon return. We’ve seen these issues in our overseas networks, US citizens have seen these symptoms after past conflicts, and we are seeing these same symptoms again today..

PTSD:

• 53% of soldiers with PSTD receive treatment. (RAND)

SUICIDE:

• Since 2002 suicide attempts have risen from 350 to approximately 2,100 in 2007. (VA)
• The Army is committing $1.4 billion this year to add to the quality of life of a soldier including an informal peer support program through distribution of ACE of hearts playing cards.
• ACE cards: Ask your buddy, Care for your buddy, Escort your buddy.

SUBSTANCE ABUSE:
According to the Department of Defense heavy drinking occurred in 18.5% of those individuals from the U.S. Armed Forces surveyed.

• 41% of veterans who drank reported problems at work
• 24.7% of veterans who drank reported problems at home
• 31.2% of veterans who drank reported depression

DOMESTIC VIOLENCE:
A study conducted by the National Institute of Health showed returning veterans listed alcohol as the second most frequent cause of spouse violence.

UNEMPLOYMENT:

• 11.2% of returning young male veterans are unemployed (US Dept. of Labor)

HOMELESSNESS:

• 40% of homeless men are veterans. (National Coalition for the Homeless)
• 200,000 veterans are homeless. (NCH)
• Already 600 returning veterans from Iraq and Afghanistan have sought transitional housing services from the VA. (NCH)
• Women are 2 to 4 times more likely to become homeless. (NCH)
• After Vietnam, it generally took 9 to 12 years for veterans’ to become homeless…Returning veterans from Iraq are seeking housing services only months after returning. (NCH)

OPERATION SURVIVOR

Ongoing conflicts in Iraq and Afghanistan are creating a generation of veterans in the United States from all branches of the armed services and all 50 states who are struggling to overcome physical and psychosocial injuries. Most combat veterans convalescing in military hospitals across the country will survive physically, but getting on with their lives after returning home to their families and communities is proving a significant challenge for hundreds of thousands. Among the 1.6 million who have served since 2001, suicide is on the rise, as is unemployment and incidents of substance abuse and domestic violence.

The successful reintegration of returning service members is an issue that will have a long-lasting impact on American society, and may become the single defining struggle facing this new generation of veterans. Survivor Corps and its partners are determined to avoid the mistakes made when veterans returned from Vietnam, which resulted in tens of thousands of post-war suicides and over 200,000 men and women living on the streets.

To head off this tragic outcome, Survivor Corps will build peer support programs at the community level that will bring service members and veterans together for mutual support and encourage both individual responsibility and collective action to help others in need.

Survivor Corps is offering an alternative “treatment” that can be made readily available in all communities, regardless of proximity to traditional military or govern¬ment centers of support. Our approach is nimble enough to address the needs of individual survivors, while still broad enough to build a coalition of survivors and service providers working to effect long-term positive change.

This new program will help the recovery and reintegration of hundreds of thousands of returning U.S. service members at a critical time for them and their country.

CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top five projects receive a portion of the $2.5 million in grant money.

The challenge that Abraham Harrison faced was to take IMC, a relatively low-profile $100MM per year organization that gets all its money from government grants and had essentially no support base among the general public and activate a mass wave of support and votes for the organization – in two weeks.

International Medical Corps is a global, humanitarian, nonprofit dedicated to saving lives and relieving suffering through health care training, relief operations, and development programs.

STRATEGY: Abraham & Harrison has developed strong relationships with a large group of bloggers interested in humanitarian issues who in turn act as influencers in their communities of readers. The goal, as with all online influencer outreaches, was to earn these bloggers’ support and their willingness to act as repeaters and amplifiers of our client’s message, get their implicit or explicit endorsement, and motivate their readerships to action – in this case to vote for IMC in the Amex Members’ Project competition.

Abraham & Harrison was in constant consultation with the client, advising International Medical Corps on their message copy, their use of widgets, their posting of banner ads, and guiding their broader strategic decisions.

TACTICS: Abraham & Harrison reached out to close to 4000 bloggers across a spectrum of demographics. The Abraham & Harrison team reached out to these bloggers multiple times over the course of two weeks directing them to the Members Project website and the helpful, blogger-friendly Social Media News Release that made blogging on the topic an easy cut-and-paste action. http://internationalmedicalcorps.smnr.us/

Abraham & Harrison also turned to its strong presence on Facebook, Twitter, and several other social networks, building groups and messaging followers as well as the broader Abraham & Harrison community. To drive SEO and further traffic, every one of the over 190 blog posts was posted on Digg and several other social bookmarking platforms.

RESULTS: Within two weeks the team at Abraham & Harrison had achieved close to a 10% response rate to the outreach emails, leading to over 190 blog posts with more trickling in daily. Millions of impressions were made, and given the permanent nature of blog posts and the resultant presence on the search engines, impressions will continue to be made into the future.

International Medical Corps was able to fend off challenges from those organizations in 6th and 7th place, finally finishing in the top five, guaranteeing them a portion of the $2.5MM in grant money.

"Abraham & Harrison has been a tremendous asset to International Medical Corps during our American Express Members Project campaign. Their online strategy and outreach helped introduce International Medical Corps to many new audiences and raised our visibility during this time-sensitive campaign. International Medical Corps was written about in more than 170 blog posts.

"Abraham & Harrison brings a unique approach to online public relations. The worldwide web is a vast space, yet Abraham & Harrison has found a formula to reach out to target audiences, effectively raise awareness and get online readers and activists to take action.

"The entire Abraham & Harrison team has been fantastic. Each team member brings creativity and passion to the cause. Without a doubt, International Medical Corps would engage Abraham & Harrison for another campaign."

Rebecca Milner
Vice President, Institutional Advancement
International Medical Corps