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		<title>Leveraging Online PR to Build Your Brand</title>
		<link>http://chrisabraham.com/2009/07/08/leveraging-online-pr-to-build-your-brand/</link>
		<comments>http://chrisabraham.com/2009/07/08/leveraging-online-pr-to-build-your-brand/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 23:50:22 +0000</pubDate>
		<dc:creator>Chris Abraham</dc:creator>
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		<description><![CDATA[Abraham Harrison. LLC: True experts in online PR, not just old-media PR doing an add-on There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place. This could not be further from the truth. New media online PR is a very different [...]]]></description>
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<p><strong><a class="zem_slink" title="Abraham Harrison" rel="blog" href="http://www.abrahamharrison.com">Abraham Harrison</a>. <a class="zem_slink" title="Limited liability company" rel="wikipedia" href="http://en.wikipedia.org/wiki/Limited_liability_company">LLC</a>: True experts in online <a class="zem_slink" title="Public relations" rel="wikipedia" href="http://en.wikipedia.org/wiki/Public_relations">PR</a>, not just old-media PR doing an add-on<br />
</strong>There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place. This could not be further from the truth. <a class="zem_slink" title="New media" rel="wikipedia" href="http://en.wikipedia.org/wiki/New_media">New media</a> online PR is a very different world, a totally different culture, and an entirely different approach. It&#8217;s not easy, and there are lots of potential pitfalls, but it is extremely effective when done correctly and with enough commitment.</p>
<p><strong>Results by True Online Experts<br />
</strong>We&#8217;re completely confident in our ability to produce results with clients who are willing to commit the resources and focus to online efforts – we know our way around this space like few others. We also know that there is far more to being a surgeon than reading how an operation is done, far more to being an engineer than having the blueprints in your hands, far more to being a chef than being able to read a cookbook. That is why we are willing to give away the shop in this proposal, and willing to provide even more detail to anyone who asks for it – indeed, we publish all this openly on our <a class="zem_slink" title="Website" rel="wikipedia" href="http://en.wikipedia.org/wiki/Website">website</a>.</p>
<p><strong>Securing you Trust, Endorsements, Top Search Results Ranking, and Ubiquitous Presence of Message<br />
</strong>We can get your <a class="zem_slink" title="Brand" rel="wikipedia" href="http://en.wikipedia.org/wiki/Brand">brand</a> out in front of the world, right in front of the eyes of exactly the people you want to reach. We can drive your <a class="zem_slink" title="Web search engine" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_search_engine">search engine</a> and general online visibility so that your brand is ubiquitous in the places where your potential clients live online and at the tops of search results – not only having your brand promoted on your own sites, but getting them endorsed and promoted on the sites and under the names of the influencers in the online worlds where your customers are waiting for you to meet them.</p>
<p>We&#8217;re happy to help you connect to the online influencers who are speaking to the communities you&#8217;d like to reach, and whose posts will further bolster <a class="zem_slink" title="Search engine optimization" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_optimization">SEO</a> and the presence of your brand in the search results.</p>
<p><a href="/about/mark-harrison-founding-partner-and-ceo">Mark Harrison</a>, CEO &amp; <a href="/about/chris-abraham-president-and-coo">Chris Abraham</a>, <a class="zem_slink" title="President" rel="wikipedia" href="http://en.wikipedia.org/wiki/President">President</a> and <a class="zem_slink" title="Chief operating officer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Chief_operating_officer">COO</a>, <a href="http://abrahamharrison.com">Abraham Harrison, LLC</a> Via <a href="http://abrahamharrison.com/leveraging-online-pr-build-your-brand">Abraham Harrison</a></p>
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		<title>Because the Medium is the Message</title>
		<link>http://chrisabraham.com/2008/01/24/because-the-medium-is-the-message-2/</link>
		<comments>http://chrisabraham.com/2008/01/24/because-the-medium-is-the-message-2/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 04:51:31 +0000</pubDate>
		<dc:creator>Chris Abraham</dc:creator>
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