MillerCoors awards their $400MM media account to Initative, DraftFCB and Kinetic. via AdAge
MillerCoors today awarded its $400 million-plus media account to Interpublic Group of Cos.’ Initative, DraftFCB and Kinetic, which will handle the business in a new unit called MC Media. The Interpublic trio, which had previously handled Coors Brewing Co.’s business, beat a group […]
Markets are conversations.
Markets consist of human beings, not demographic sectors.
Conversations among human beings sound human. They are conducted in a human voice.
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. […]
Krishna De just wrote an article called How Not To Pitch A Blogger and it is brilliant and useful — “here are three of the many mistakes they made in the pitch:”
there was no personal connection in the email to me about why the story may be of interest to me and my readers
they did […]
My Director of Operations, Saul Wainwright, wrote a very fine blog post, Spread The Word: Blogs Matter We Just Can’t Measure It!!, over on Marketing Conversation today in response to a blog post by Norman Birnbach of PR Back Talk titled How Do You Establish Metrics for a Blogging Initiative? Take A Page (Via Marketing […]
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Claudia After Lecker Pizza, originally uploaded by Chris Abraham.
This is a photo of Claudia as she pitches into a food coma after eating a vegetarian pizza at the […]
I have become pretty enamored by the entire suite of CBC podcasts, including the witty and wise Search Engine podcast hosted Jesse Brown for the CBC. Search Engine is truly collaborative, is open to story pitches as well as doing things such as mobdocs and other collaborative citizen content. Jesse is cool and au courant […]
Now that I have moved to Berlin, I get to hear VOA and NPR Worldwide and the European version of BBC Worldwide and I am pretty excited. I can finally hear US propaganda “outside the border” which is fascinating. As part of NPR Worldwide’s broadcast this AM (104.1 FM), I got to hear […]
Let me first reveal that Abraham Harrison LLC, my employer and my company, is an online reputation management company — online reputation protection, promotion, defensive SEO, domain name strategy, and crisis management. That said, I could not be happier because online reputation management is apparently the new black, at least according to Techdirt, Forget Publicists, […]
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A Beer at Tunnicliff’s Tavern, originally uploaded by Chris Abraham.
After did a rare in-person pitch I stopped for a beer at good ‘ole Tunnicliff’s Tavern, an Eastern Market […]
I just posted my latest-and-greatest resume onto Craig’s List: San Francisco, Washington, DC, Seattle, and New York City
Social Media, New Media, Web2.0 Strategy, and New Marketing Expert
Interested in remote projects and contracts. Also interested in Washington-area on-site consulting and contract opportunities
MISSION
My passion is to use my experience and expertise in online community outreach and […]