I don’t think that anyone can explain anything to Sara Palin. Does anyone know what her IQ is? I know that the United States sees a rugged individualist out fighting bears and wolves in the wilderness whenever she looks at herself in the mirror. Ignorant ruffian is not the source of our Constitution or our […]
Well, in the blogger-to-blogger dialog between Norman Birnbach and me, starting with How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book then moving onto Guy Kawasaki on the impact of bloggers on PR and buzz, then Gifting Bloggers Doesn’t Mean Pushing Swag, Stevie Wilson on […]
This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:
One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to […]
Richard C. Levin, the President of Yale, just popped its alumni an email announcing the expansion of Yale College — growing the hallowed university by two residential colleges:
I am pleased to announce that the Yale Corporation has authorized increasing the enrollment of Yale College through the creation of two new residential colleges. This […]
Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the […]
Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider:
Give every lunch customer 6 desserts to […]
Now that I have moved to Berlin, I get to hear VOA and NPR Worldwide and the European version of BBC Worldwide and I am pretty excited. I can finally hear US propaganda “outside the border” which is fascinating. As part of NPR Worldwide’s broadcast this AM (104.1 FM), I got to hear […]
Let me first reveal that Abraham Harrison LLC, my employer and my company, is an online reputation management company — online reputation protection, promotion, defensive SEO, domain name strategy, and crisis management. That said, I could not be happier because online reputation management is apparently the new black, at least according to Techdirt, Forget Publicists, […]
I am a feminist. I studied postmodern feminist theory at Uni and felt confident that the progress and passion behind feminism offered by deconstructionism — the cultural and linguistic tools a women would need to redefine her story and her self — would result in a female self-empowerment much more substantial than the hyper-sexual […]
Online outreach activities require bespoke tailoring according to the community’s values and communication patterns; otherwise, marketing campaigns can not merely fail, but result in server blowback, hurting not just brand perception online, but universal brand reputation.
A next step when planning an online brand promotion campaign is to define target audiences. Examples of target audiences are […]