Tracking and monitoring the online reputation of your brand, company, product, and services on your behalf, as a way of keeping track of conversation real-time.  Unless reporting is explicitly agreed to, this “open source intelligence” will be monitored for content, friendliness, and threat. Any and all threats are triaged and reported to the the appropriate client point of contact.

My company, Abraham Harrison, retains a suite of tools, algorithms, and strategies that allow us to provide you and your client with bona fide measurements, including reach, tone, and sentiment.  This suite of tools allow us to create illustrative proof, over time, of the efficacy of the campaign from the launch and over time.  This level of metrics allows us to compete with PPC and SEM and other metric-based advertising strategies.

Intelligence plus metric plus time equals reports. Client and campaign reporting is something that needs to be defined and agreed to in advance of the camapaign because reports are not built into the capaign but are a la carte and you get to define the specificity and granularity of the reporting.  Generally, reports are done bi-weekly or monthly, usually intersperced with weekly updates and “as needed” alerts.

Via Abraham Harrison

I manage a LocateADoc.com profile for a doctor friend of mine. As a result, I receive their newsletter, etc. Today, I received an interesting email newsletter with the titillating title, 3 Tips to Keep Patients Coming In, Despite The Economy. So, with no further ado, here are the three tips — and they’re as good for all of us in the PR, Marketing, Social Media, and Consulting world as well:

1. Maintain or Increase Your Marketing Investment. View marketing as an investment, not an expense. Savvy marketers know that now is the time their competitors pull out, so stay at it – there are deals to be had.
2. Generate More Business Through the Internet. Hands down the most cost effective way to promote your practice. Drive more traffic to your website with pay-per-click marketing, or add your practice to a free online physician directory, such as LocateADoc.com.
3. Update Your Approach to Lead Generation. Now is the time to generate more productivity from your limited marketing budget. LocateADoc.com will send you pre-qualified patient leads emailed to you, with an excellent and measurable return on investment (ROI).

Bill Balderaz, President of Webbed Marketing, is a Social Media rock star! I sat in on his session at PodCampOhio, Strategies for blogging, podcasting and social network marketing — and even tried to stream it via Qik but only got seconds of it!  You should check out his session if at all possible — I don’t know who else recorded it — I only got one minute :(:

Wait a minute.

There is a form marketing that involves consumers creating videos, podcasts and blog posts about your brand and distributing that content freely? And they don’t have to go through rounds of lawyers, executives and brand police when they are creating this content? And they do it without getting paid, on their own time and show genuine passion and interest in doing so?

And these programs enhance my search engine optimization, pay-per-click, online public relations and traditional marketing campaigns?

To top it all off, this form marketing is viewed as credible by consumers and has a measurable impact on my business?

Sign me up.

Social Media Marketing…working with consumers to create and distribute content about your brand is a powerful tool that smart marketers can’t ignore. In this session attendees will learn:

How to build and execute a great social media campaign

How blogging, and working with bloggers, can help a marketing program “go viral”

The role podcasts and video play in online marketing campaigns