I just received this announcement from Nancy Martira over at Ketchum, following-up on my blog post with the big announcement that Frank Luntz is leaving Luntz, Maslansky Strategic Research:

As you reported on your blog, the close of the 2008 Election Season also brings to a close Frank Luntz’s time as CEO at Luntz Maslansky, a non-partisan, market research and communications consulting firm.  As reported in Ad Age on Friday afternoon, Lutz Maslansky Strategic Research (LMSR) is pleased to announce that President Michael Maslansky will be taking over the role of CEO effective January 1, 2009.  The Luntz, Maslansky Method of Language Strategy, used recently by news organizations such as CNN and FOX News to track voter reaction to the presidential debates, is used to understand how target audiences “hear” messages and how to craft the precise language that resonates most powerfully with those audiences. 

Founder and outgoing CEO Frank Luntz will relinquish day-to-day responsibilities and assume the role of chairman emeritus.  Prior to his five years of service as the President of LMSR, Michael Maslansky was president of MarketResearch.com, a leading market intelligence company where he remains on the Board.  “Michael is the ideal person to take the firm to the next level,” said Luntz.  “At no time in recent history has the importance of clear, credible and persuasive communications been greater than it is today, with corporate American facing unprecedented financial challenges and a new era in Washington.”

According to an online quiz on Details, “Are Your That Guy,” I am totally that guy: a total douchebag, apparently.

1 You initiate fist bumps.
Yes
No

Someone told me that high-fives are passe so I have replaced them with bumps and regular, manly, handshakes.

2 You order foreign dishes in an accent.
Yes
No

I ask for foreign dishes, yes, properly. If the dish is French then I order it in French and if it is Mexican, I pronounce it in Spanish. And in Germany, I sort of need to order it in German. If you do it right, you don’t really draw much attention to yourself.

3 You shave your head at the first sign of balding.
Yes
No

I would totally either shave my head or crop it close if I started balding.

4 You use any word Stephen Colbert invented.
Yes
No

I use as many words as I can remember if they were coined by Stephen Colbert.

5 You have an elaborate bedtime ritual on planes—with neck pillow, sleep mask, and noise-canceling headphones.
Yes
No

People with sleeping rituals of any kind need to lose their guy card immediately.

6 You have a downloaded ring tone.
Yes
No

I am quite amused with classic, normal, default ringtones; however, I really enjoyed sporting the “bring out your dead” skit from Monty Python.

7 You wave someone along even though they have the right of way.
Yes
No

I think I have forgotten who actually does have right-of-way at 4-way intersections, so if I feel like I arrived a millisecond later than another, I will wave and wave.

8 You say the name of the town where your Ivy League alma mater is located instead of the name of the school.
Yes
No

If I had actually gone to an Ivy League school, I would totally say New Haven or Boston or wherever.

9 You own a Manchester United jersey.
Yes
No

No, I am afraid not. I almost bought a Norwich Canaries jersey but decided not to.

10 You quote Borat, Zoolander, or Anchorman, or reference “TPS reports” and “pieces of flair.”
Yes
No

I don’t have the best memory for these things but I made a Zoolander reference just the other day — a Blue Steel reference.

11 You put your BlackBerry on the table when you sit down at a restaurant.
Yes
No

Yes.  In fact, all of my friends deBerry and dePhone the moment we sit down for food — not to show off but because I always have too much shit in my pockets.

12 You talk baby talk to your girlfriend on your office phone.
Yes
No

I don’t have a girlfriend presently but all indicators point to “yes.”

13 You offer to buy a cigarette from people outside bars.
Yes
No

No, I have too much of a problem with entitlement — I would never offer to buy.

14 You order “off-menu.”
Yes
No

Food isn’t really my bag and restaurant-going isn’t my bag, and I am pretty much omnivorous, so, like a diesel, I can run on anything.

15 You own a reptile.
Yes
No

Spike, God rest your little soul

16 You say “My bad.”
Yes
No

I hate that I say this. My bad.

17 You describe your relationship status by saying “It’s complicated.”
Yes
No

With me, it always is.

18 You say “We’re pregnant.”
Yes
No

I would love to say this — I will totally be that guy, if that guy says, “we’re pregnant.”

19 You have destination-related car stickers like MV, NTK, PVT, HMP, or NPT.
Yes
No

I might actually get myself a vanity plate. I never have, yet, but I aspire to.

20 You make a show out of tasting wine.
Yes
No

I tried to make a point of being fussy over coffee and cheese, but what’s the use.

21 You preface statements with “spoiler alert.”
Yes
No

I am Mr. Online and have been beaten down by spoiling, so I have learned my lesson.

22 You don’t wash last night’s admission stamp off your hand.
Yes
No

I am not likely to scrub off the thing.  Does that mean I am preserve it or am I just dirty?

23 You use abbreviations like TBD, ASAP, and BFD in conversation and sign off e-mails with “thx” or “cheers.”
Yes
No

I have been signing emails with “Cheers, Chris” forever.

24 You wear flip-flops, Croakies, Crocs, or board shorts in the city.
Yes
No

My only excuse here is that I grew up in Hawaii and I never used to wear flip-flops (rubber slippers) in the city until it because ubiquitous.

25 You have a nighttime wardrobe that includes a going-out shirt, concert merchandise, or limited-edition sneakers you bought in Tokyo.
Yes
No

I pretty much wear a uniform, no matter what the situation. I have “dressed up” and “dressed down” and “dressed up with jacked.”

26 You say “I need my Starbucks.”
Yes
No

It might sound a little prissy until I tell you that most of the coffee you drink, especially from Dunkin’ Donuts, is really a lot lot worse than Starbucks. You may think Starbuck’s coffee is “burnt” but the truth is, you just have poor taste in coffee. You’re decidedly “truck stop” class.

27 You refer to the woman you’re casually hooking up with as a “friend with benefits.”
Yes
No

28 You pretend not to know who Spencer Pratt is.
Yes
No

I actually don’t know who Spencer Pratt. How do I answer? Yes or no?

29 You offer advice to women on their “form” at the gym.
Yes
No

30 You call friends and colleagues by their last names.
Yes
No

I call David Gelles “Gelles” — but one is enough. I should start colling Andrew Curry, “Curry,” but I don’t.

31 You refer to a date/girlfriend’s having done some “print work.”
Yes
No

I am not much of a modelizer.

32 You describe anything good as “sick.”
Yes
No

I have referred to things as “sweet,” — where does that fall?

33 You refer to your wife as “the ol’ ball and chain” and say “I’ll take the request to management.”
Yes
No

I might never refer to my wife as my wife.  She is “Stephanie” or “Michelle.”

34 You refer to a trip to the gym as a “legs day.”
Yes
No

35 You go to a show to see the opening band.
Yes
No

If I like the opening band, I go to a show for the opening band.

36 You think Hayden Panettiere is hot.
Yes
No

As a huge Heroes fan, who in the hell wouldn’t think that  Hayden Panettiere is hot?

37 You put your kid in a Che Guevara T-shirt.
Yes
No

I love Che.

38 You include the names of your kids and pets in your home outgoing message.
Yes
No

I would, the moment I can find a woman who might be willing to breed with me.

39 You refer to money as “Benjamins,” “dead presidents,” “ducats,” or “coin.”
Yes
No

I like to be as colloquial as possible when it comes to coin.

40 You bitch about your contractor at parties.
Yes
No

I totally bitch about my contractors, who are actually employees!  Not a lot of bitch about these days — they’re a well-oiled machine, yo.

41 You talk about a record “dropping.”
Yes
No

I am actually old enough to remember when you would stack records on a record player and they would drop down, get played, and then another would drop, and it would be played, too.  The “record” version of a multi-CD player.

42 You half-tuck your shirt.
Yes
No

I think the half-tucked shirts look cool but I am not cool enough to pull it off.

43 You have a goatee.
Yes
No

I am either clean-shaven or I have a beard — sometimes, just scruff.  Never a goatee. Back in the day, though, my girlfriend Michelle demanded her beoyfriends have goatees (what’s up with that) and I complied.

44 You refer to anything as “small-batch” or “artisanal.”
Yes
No

Like I mentioned before, I was well into cheeses and into hams and into other foodie things and I was very much into getting as many whole milk cheeses as possible. And, when you want to get whole milk goat cheese of and elite quality, you need to go “artisanal.”

45 You refer to any last-stop bar as “the 19th hole.”
Yes
No

I refer to as many things as possible as “the 19th hole.”

46 You’re a Caucasian with a tattoo in Asian lettering.
Yes
No

Tatoos appal me.

47 You Evite.
Yes
No

I have Evited people for years and year by now. I love it.

48 You own a wine Rabbit.
Yes
No

I am a huge fan of the very basic “Waiter’s Friend” or the Laguiole knife/wine opener.

49 You proselytize about carbon footprints.
Yes
No

I am very anti-climate change hypocrisy.

50 You name your kid after a character in To Kill a Mockingbird.
Yes
No

My son or daughter will surely be named after some character or actor. I am a huge film-lover and also have a degree in American Literature with a minor in creative writing. It is bound to happen.

51 You use the phrase flyover states.
Yes
No

52 You use the word bicoastal.
Yes
No

Yes, but when I use the term bicoastal, I mean American and Europe; Washington, DC, and Berlin, Germany.  Bicontinental, I guess.

53 You pretend to like country music.
Yes
No

I actually do love country music, especially bluegrass.

54 You wear DJ headphones.
Yes
No

Nope. Just simple buds.

55 You use a Bluetooth headset.
Yes
No

I drive in Washington, DC, and do most of my conference calls enroute. I own two bluetooth headsets: a Motorola and a Jawbone.

56 You call muscle groups by shortened versions of their technical names, like “lats,” “traps,” and “pecs.”
Yes
No

I used to be a wrestler and also a college rower, so you sort of just do call them traps, quads, lats, pec, etc.

I worship Hill Holliday. They have their required Flash “brand presence” with all the fancy “interactive” requirements, and that takes up 800×600. Were that all, I would blanch and spit on the ground.

I hate Flash because I am highly textual. So, go to Hill | Holliday and then… wait for it … scroll down. Yes, the entire Hill Holliday corporate site is a simple header on the top of a powerful and admired blog. A powerful and admired vertical and industry blog. Brilliant! Bravo!

Here’s why this is all so important: Google and the other search engines don’t see Flash-based sites: they’re invisible. Read this…

Make Your Invisible Graphics-Intensive or Flash Site Highy Visible to Google

Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can’t find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.

There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density?? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.??

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.??

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.?? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.

Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability?? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:

1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.

Make Your Invisible Graphics-Intensive or Flash Site Highly Visible to Google

Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density??? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.???

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.???

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.??? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability??? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

Control Your Google Listing

I control all the aspects of the following return — title and description (and maybe even placement). You should too!

How did I do that? Well, I just wrote some code and pasted it into my blog template, above the opening tag, between the and tags. Simple but mightily effective!

Holler!

If you optimize your blog you can control the way Google shows your site to the world.

Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags.

If you want to see what meta tags I use, they’re listed at the bottom of this article. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

(For you newbies, the meta tags all go within the header tags in your blog template. So you will need to do some template editing.)

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Quick Blog Search Engine Optimization Tips You Can ControlGoogle, Yahoo!, and MSN already love you, blogger, so just write, write, write. If you have more time and an inclination you can continue reading.

Without doing anything to your blog, you have an advantage which is lots and lots of text that is generally topic-centric and frequently updated. You are already ahead of the game. Add to that that Google loves you and cares about keeping up with the blogosphere and you can safely stop reading now and be fine. Just make sure you write something twice a day.

Although the most important part of SEO is getting Very Important People to link to you, there is a lot you can do on your own that I will go into below (I also go over how I think Google works in How Google Probably Ranks Your Site in My Opinion).

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Third, optimize your blog as though it were a traditional website. Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Six, make sure you use a ping server. If you don’t know a thing, start with filling out Pingomatic as best you can. That should be good enough for now. Blogger and WordPress.com offer a checkbox you can use to send out the ping. You can probably build it into your submission using the WordPress “Update Services” under Options/Writing, then scroll down. On MT it’s in Settings/New Entry Defaults/Publicity/Remote Interfaces. I use a long list that I will post under the Meta Tags below:

Ping Server List for ChrisAbraham.com

http://www.blogshares.com/rpc.php

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://blog.goo.ne.jp/XMLRPC

http://bulkfeeds.net/rpc

http://coreblog.org/ping

http://effbot.org/rpc/ping.cgi

http://ping.bitacoras.com

http://ping.blo.gs

http://ping.cocolog-nifty.com/xmlrpc

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://rpc.pingomatic.com

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.a2b.cc/setloc/bp.a2b

http://www.blogdigger.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping(I was Inspired by BBC’s More Blog Search Engine Optimization Tips and Tricks)

What is a Ping Server?

Whenever you post a new entry to your blog I am pretty sure you tell all your friends. It is also important to tell blog search engines and news aggregators so that they too can check out all your new content. Telling them you have fresh content is called pinging them.

According to the definition on Feedster, “A ping server is a bit of software infrastructure, a server program to be specific, which lets a feed tell us ‘I’ve just updated; please index me now.’ What it receives is a small tidbit of information from a blogging or publishing tool which is called a ‘ping’. Hence the name.”

The simple solution is to make sure you visit Ping-o-Matic every time you publish a new blog entry. I have already published a comprehensive list of available ping servers and I will discuss other solutions in future articles.

Depending on which blog service or which blog software you use, there are simple ways to automate the act of pinging all of the ping servers.

I plan to delve much more deeply into this very very soon.

Search Engines Favor RSS Feed Supported Sites

To paraphrase Lee Odden, “RSS feeds get blogroll, inclusion in RSS directories assist with link popularity, Updated RSS feeds are indexed more frequently, RSS output contributes to your freshness, The format of most RSS feeds provides content that’s easier for search engines to understand.”

Basic SEO for Bloggers Comes a Little Short

Thanks to Darren for the link to Basic SEO tactics for bloggers. That said, it is too basic.

It doesn’t talk much about SEOB (Search Engine Optimization for Blogs) so much as just how to architect your blog. There are so many other tips and tricks.

I am opening up a text page right now to start writing my own Basic SEO for Blogs because if I am going to tell you that this article is severely limited, I had better suggest something better, right?

I Have Power Over Algorithmic Search Engines

“Some time ago, I realized that I have power over google, yahoo and other algorithmic search engines. I can choose words and phrases. And then I can get top ranking for those words in search engine results.” Me too, and I couldn’t say it better myself. PC4Media via ProBlogger.

How Google Probably Ranks Your Site in My Opinion

Google indexes web pages and then ranks them based on three distinct and equally-weighted aspects.

The first aspect is a trinity which is based on the content of each page: page title, page description and keywords (meta tag data), and page full-text content. A page that has similar content wording (and density) is considered to be legitimate. If a web page has all three components it generally a reliable resource.

The second aspect is that Google favors web sites that are continually-updated; therefore, a blog is always indexed more often and considered more timely than a static “brochure” web site.

The final and most-important aspect Google uses to favor (and thus rank higher) web pages is each page’s (and site’s) link popularity. Link popularity is basically how many other sites link back to a site; in addition, Google goes one step further and considers a number of things to insure that the link popularity isn’t abused: prestige.

If an old, high-prestige, high link-popularity web site (or sites) links to a site, it is more beneficial to the site’s link popularity than if a host of insignificant sites link to a site. Old, popular, and well-trafficked sites always lend their prestige to the site to which they link.

The three taken together result in the ranking of the site based on a typical Google keyword search.

You need the content (flash-based and highly graphical pages without well thought out meta tags are virtually invisible to Google), you need the link popularity, and when it comes to it, you need to have new content to show up in the top-ten on Google.

A popular upstart blog or message board can oftentimes achieve better ranking than a big corporate website, especially if that website is new or has changed the architecture of its website recently (Google considers the sudden and complete change of the architecture and file-structure of a web site really fishy).

Never Use Pronouns When You Blog

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms.

To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Invest in Google Sitemap as a Tool for SEO Analysis

Investing in Google Sitemap is worthwhile. For example, the top search query for chrisabraham.com is ladder theory and the top search query click is nicole richie diet.

Brand Protection on Blogs

Andy Sernovitz is spot on when it comes to how to control and manage brand online, especially when it comes to online brand protection.

It boils down to this:

Blog search engines such as Technorati, Feedster, and BlogPulse only really care about the last word. If you can reply to a negative, hurtful, brand hit, then you can dominate the conversation and win the debate, in most cases.

Google cares about everything but the latest word isn’t always indexed yet, so therefore, in the world of Google, the better indexed site always wins. Learn about SEO and Google Sitemaps if you want to compete here.

You can’t control online conversation unless you participate. The only way to get indexed by Google or to show up on Technorati, Feedster, and BlogPulse is to be an online opinion leader who has a site that has made it out of Technorati, Feedster, BlogPulse, Yahoo!, MSN, and Google’s sandbox, and has an SEO and a Blog Search Engine strategy.

You have to initiate membership, become part of the conversation, build street cred, have an SEO and blog strategy, and become a respect online opinion leader before something goes awry.

To quote Mr. Sernovitz, , “you’ll never be able to control the blogosphere conversation. Don’t even try. You’ll never be able to manage your blog coverage like you manage the press. Don’t even try. But what you can do is participate, earn respect, and tell your story. Jump in, join the conversation, and be a part of it.“

This is my response to a very brilliant and spot-on article. I have nothing to say in contest to it, so stop reading me and go read WOM Tactics: Blogs are Upside Down.

I thought I would share my Chemistry Profile since my time is up on Chemistry.com and I want to see if you, gentle reader, think they got me right.

Hello Chris,Welcome to your Chemistry Profile.

The following analysis is based on your responses to our questionnaire. Your results identify your major and minor personality types, as well as the types with whom you’re likely to be compatible.

Your Major and Minor Personality Types
Characteristics of all four personality types can be found within each of us, but there is almost always one personality type that is dominant. We call this the major personality type.

The Chemistry Profile also identifies your minor or secondary personality type. You exhibit some aspects of this personality type, though not to the same degree as with your major type.

Your major personality type = Director
Your minor personality type = Negotiator

You are a DIRECTOR/negotiator

You are an innovator. You are an inventive, thorough, independent thinker with a deep interest in how the world works. You quickly grasp patterns and relationships. And when you focus on a particular work-related or social puzzle, you often come up with novel theories and ideas about it.

You have a strong need to achieve. You want to make an impact on the world. And with your aptitude for theoretical thinking, your investigative rigor, your logic and your determination, you are likely to win the honors your hard work deserves.

You are a complex person, outwardly assertive, logical and intellectual, yet likely to see the many sides of an issue, feel deep sympathy for others and enjoy the spiritual as well as the concrete.

You can be friendly, insightful and eager to please. These attributes, combined with your love of challenges and knowledge, make you an exciting, and at times, very sensitive companion.

E-Explorer – 21% N-Negotiator – 25%
B-Builder – 22% D-Director – 29%

How your personality breaks out You Matched with Compatibility Rating Explorer – 21% of your personality Known for high energy, high creativity and spontaneity. Seeks novelty, risk and pleasure. Intellectually curious and not easily swayed by opinion.

Builder – 22% of your personality Usually very popular. Deep attachment to home and family. Calm demeanor and low anxiety. Often consistent, loyal and protective.

Negotiator – 25% of your personality Excels at seeing the big picture, long-term planning and consensus building. An intuitive thinker who is flexible, verbal and socially skilled. Imaginative, empathetic and nurturing.

Director – 29% of your personality Daring, original, direct and inventive. A non-conformist. Skilled at abstract thinking and short-term planning. Often assertive and quite competitive. Tough-minded and efficient.

Universal Personality Traits

A globally accepted consensus of the five basic personality traits. People with a HIGH degree of the following traits generally get along well with the personality types highlighted below.

Extravert Friendly, talkative and outgoing. Often takes on leadership roles. Comfortable around others, especially large groups.

Agreeable Easygoing in nature. Can be tolerant and accommodating of others. Interested in creating harmony and building consensus.

Conscientious Determined to meet or exceed stated goals. Disciplined and extremely focused at work. Not easily distracted.

Open to New Experiences Interested in innovation, experimentation and new solutions. Willing to try new experiences. Creative, original thinker.

Emotional Stability Strong and steady, not easily upset. Level-headed in response to unforeseen changes or problems. Calm and collected.

My lovely friend Lee clued me in to Proverbs 4:23, “Above all else, guard your heart, for it is the wellspring of life.” Thanks Lee.

The wonderful response from Lee when I asked, “I would love that heart quote and where it is in the Bible when you have a chance…”

“Proverbs 4:23

Here it is in a number of versions:

My favorite version is in the NIV — but all are good:
NIV: 23 Above all else, guard your heart, for it is the wellspring of life.

The Message: 23Keep vigilant watch over your heart; that’s where life starts.

Amplified: 23Keep and guard your heart with all vigilance and above all that you guard, for out of it flow the springs of life.

Keep your heart with all diligence, for out of it is the wellspring of life. (WEB)

Keep thy heart with all diligence; For out of it are the issues of life. (ASV)

And keep watch over your heart with all care; so you will have life. (BBE)

Keep thy heart more than anything that is guarded; for out of it are the issues of life. (DBY)

Keep thy heart with all diligence; for out of it are the issues of life. (KJV)

Keep thy heart with all diligence; for out of it are the issues of life. (WBS)

Above all that thou guardest keep thy heart; for out of it are the issues of life. (JPS)

Above every charge keep thy heart, For out of it ‘are’ the outgoings of life. (YLT)”

That was amazing! Thanks Lee!