When it comes down to it, reputation defense and crisis management demands engagement: resistance is futile. Here’s some excellent advice from Local Advertising Journal about the risks and rewards of Online Reputation Management: Eliminate the Negative:
A negative review of your business or product is detrimental to your online reputation, but if it is managed correctly […]
I worship Hill Holliday. They have their required Flash “brand presence” with all the fancy “interactive” requirements, and that takes up 800×600. Were that all, I would blanch and spit on the ground.
Check out NPR’s amazing coverage of online reputation management, Startups Help Clean Up Online Reputations, or just listen to it.
People call me the cleaner because one of my strongest skills is cleaning online reputation. I call it “defensive SEO,” which is to say, if you have a lot of bad stuff come up when […]