I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:
Paid advertising (banner ads, text link ads, etc.)
Link exchanges, free Web directory submissions, blog comments (link-building activities)
Affiliates
Sales letters (and other sales copy)
Article marketing (to drive affiliate sales, traffic, or backlinks)
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