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><channel><title>Chris Abraham &#187; nixon</title> <atom:link href="http://chrisabraham.com/tag/nixon/feed/" rel="self" type="application/rss+xml" /><link>http://chrisabraham.com</link> <description>Because the Medium is the Message</description> <lastBuildDate>Fri, 10 Feb 2012 18:08:23 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Three Interesting Advertising Tidbits Before Bed</title><link>http://chrisabraham.com/2008/07/06/three-interesting-advertising-tidbits-before-bed/</link> <comments>http://chrisabraham.com/2008/07/06/three-interesting-advertising-tidbits-before-bed/#comments</comments> <pubDate>Sun, 06 Jul 2008 05:31:38 +0000</pubDate> <dc:creator>Chris Abraham</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Advertising Blogs]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Blogging Basics]]></category> <category><![CDATA[Corporate Blog]]></category> <category><![CDATA[Corporate Blogging]]></category> <category><![CDATA[Drew B's Take on Tech PR]]></category> <category><![CDATA[Nixon McInnes]]></category> <category><![CDATA[advertiser]]></category> <category><![CDATA[advertisers]]></category> <category><![CDATA[average person]]></category> <category><![CDATA[blogged]]></category> <category><![CDATA[Blogs]]></category> <category><![CDATA[campaigning]]></category> <category><![CDATA[campaigns]]></category> <category><![CDATA[generations]]></category> <category><![CDATA[goodness]]></category> <category><![CDATA[nixon]]></category> <category><![CDATA[onli]]></category> <category><![CDATA[people]]></category> <category><![CDATA[Personal]]></category> <category><![CDATA[personality]]></category> <category><![CDATA[sleep]]></category> <category><![CDATA[taked]]></category> <category><![CDATA[think]]></category> <category><![CDATA[tv ad campaigns]]></category><guid
isPermaLink="false">http://chrisabraham.com/2008/07/06/three-interesting-advertising-tidbits-before-bed/</guid> <description><![CDATA[From Drew B&#8217;s Take on Tech PR via Nixon McInnes: &#8220;Only 18% of TV ad campaigns generate positive ROI&#8221; &#8220;The average person is exposed to 3000 advertising messages a day&#8221; &#8220;36% of people think more positively of companies who have blogs&#8221; Good night and sleep well! From Drew B&#8217;s Take on Tech PR via Nixon [...]]]></description> <content:encoded><![CDATA[<div
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style="display:none">From Drew B&#8217;s Take on Tech PR via Nixon McInnes: &#8220;Only 18% of TV ad campaigns generate positive ROI&#8221; &#8220;The average person is exposed to 3000 advertising messages a day&#8221; &#8220;36% of people think more positively of companies who have blogs&#8221; Good night and sleep well!</span></a></div><p></p><div
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/></center></p><p>From <a
href="http://theblogconsultancy.typepad.com/techpr/2008/07/the-average-per.html">Drew B&#8217;s Take on Tech PR</a> via <a
href="http://www.nixonmcinnes.co.uk/2008/07/05/fantastic-intro-to-social-media-with-useful-facts-and-figures/">Nixon McInnes</a>:</p><blockquote><p>&#8220;Only 18% of TV ad campaigns generate positive ROI&#8221;</p><p>&#8220;The average person is exposed to 3000 advertising messages a day&#8221;</p><p>&#8220;36% of people think more positively of companies who have blogs&#8221;</p></blockquote><p>Good night and sleep well!</p><script type="text/javascript">(function() {var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0];s.type = 'text/javascript';s.async = true;s.src = 'http://widgets.digg.com/buttons.js';s1.parentNode.insertBefore(s, s1);})();</script><a
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