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Burger King Fails With BK Boxers » Adrants
Controversial ads can help boost a brand - PRWeek US
Eric Yaverbaum, president and CEO of Ericho Communications, says the press might not be good, but this kind of attention effectively multiplies the company’s ad buy and drives consumers […]
Please enjoy my latest AdAge Global Idea Network blog post, Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook: (Via Adage)
Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook
Recently, I was a speaker at a conference in […]
The answer, of course, is “it takes about ten years of suffering hard work to become an overnight sensation.” In the case of new media and Web2.0, you can so that in a lot less time. Being an early — the earliest — adopter doesn’t hurt, but it isn’t necessary, really. However, any way you […]
Another one of my weekly blog posts over at the AdAdge Global Idea Network came out today, Bratislava, a City to Watch — check it out:
Bratislava, a City to Watch
Residents of the Slovakian Capital Coming to Grips With Credit and Many Eye-Level Ads
I was invited by Zuzana Zentková of […]
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it […]
According to Jonathan Trenn, over at Marketing Conversation — Bob Garfield’s “Chaos Scenario” may start locally — the world of advertising is in a place of chaos — spanning the dead zone between traditional advertising methods and new media advertising.
Bob Garfield’s “Chaos Scenario” may start locally
If you haven’t read Bob Garfield’s presentations of how […]
On behalf of the International Medical Corps and Abraham Harrison, thank you so much for all of your support over the last four weeks to get the vote out to help get the International Medical Corps into the top-five of the Members Project and then for securing the $100,000 from American Express, to be used […]
CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top […]
If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts […]
Boing Boing Wolves Take Out a Comment Spammer
I was just farting around Boing Boing Gadgets, enjoying the fine work over there, post amusement over seeing my business partner become immortal in a Boing Boing post and referred to as “a globe-trotting alpha male who spends winters rubbing elbows with bikini models down in Mauretius and summers either indulging in sport […]