The answer, of course, is “it takes about ten years of suffering hard work to become an overnight sensation.” In the case of new media and Web2.0, you can so that in a lot less time. Being an early — the earliest — adopter doesn’t hurt, but it isn’t necessary, really. However, any way you […]
According to Jonathan Trenn, over at Marketing Conversation — Bob Garfield’s “Chaos Scenario” may start locally — the world of advertising is in a place of chaos — spanning the dead zone between traditional advertising methods and new media advertising.
Bob Garfield’s “Chaos Scenario” may start locally
If you haven’t read Bob Garfield’s presentations of how […]
Today is Veteran’s Day, a day that pays homage to every man and woman who has served in the United States Armed Forces, in times of war and peace. Please consider donating any amount today to help our returning troops. If you donate now your funds will be matched dollar for dollar!
I have personally pledged […]
I just received this email from Frank Luntz:
To: Friends & Family
From: Frank Luntz
Re: A New Beginning
Date: November 5, 2008
The end of the most interesting election in modern times will also be the end of my career with Luntz, Maslansky Strategic Research. Having sold my company to […]
Markets are conversations.
Markets consist of human beings, not demographic sectors.
Conversations among human beings sound human. They are conducted in a human voice.
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. […]
I woke up to an amazing article written by Jonathan Trenn, The fallacy of community, and I responded in a comment to a pretty passionate article and a passionate comment string, and here’s what I wrote — and I have expanded the argument below, so it is an expansion. Via Marketing Conversation.
Gosh, I don’t know […]
Krishna De just wrote an article called How Not To Pitch A Blogger and it is brilliant and useful — “here are three of the many mistakes they made in the pitch:”
there was no personal connection in the email to me about why the story may be of interest to me and my readers
they did […]
When it comes down to it, reputation defense and crisis management demands engagement: resistance is futile. Here’s some excellent advice from Local Advertising Journal about the risks and rewards of Online Reputation Management: Eliminate the Negative:
A negative review of your business or product is detrimental to your online reputation, but if it is managed correctly […]
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” […]
Sarah Palin Comment Thread Par Excellence
If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts […]