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Carpe Diem Cafe at Mercedes-Benz Berlin Showroom, originally uploaded by Chris Abraham.
Unlike most car showrooms worldwide, a lot of well-heeled and fancy German business men and women come […]
The Internet is too big for direct marketing. The most efficient and efficient way to reach your target market online is to identify and influence the influencers – the opinion leaders who can and will market on your behalf.
Markets are conversations. Conversations are two-way. Since you are what you do and say online and since […]
Being open and authentic is step one of who you are, step two is being available to respond to questions, comments, and criticism.
Markets are conversations. Conversations are two-way. Since you are what you do and say online and since you will be judge on your reputation and follow-through, it is important.
No matter how sweet, open, […]
Online advocacy requires joining the conversation already happening online as an opinion leader. Becoming an opinion leader online requires becoming part of a community – being invested and engaged.
Markets are conversations. Conversations are two-way. Since you are what you do and say online and since you will be judge on your reputation and follow-through, it […]
After reading the comments for Well What Should She Do?, I am concerned…