Firebrand was a client of mine. I got to hang out with Firebrand’s CJ Lauren and tour the Firebrand studios. My CEO, Mark Harrison, and I eagerly watched Firebrand from Berlin — until the house went dark and Firebrand was forced into bankruptcy when all their investors bailed on them — and us! Well, like a Phoenix, Firebrand has risen from the ashes in the form of Firemedia Partners. Good luck, guys! Here’s the Press Release I just received in my INBOX from Shari F. Leventhal:

FIREMEDIA PARTNERS TO LAUNCH ADVANCED CREATIVE AND MEDIA SOLUTIONS FOR TV, WEB AND MOBILE

Former Firebrand Executives form New Media Company Designed to Deliver Integrated Marketing, Creative and Media Services

New York (June 9, 2008) – Just over two months since the doors were abruptly closed at Firebrand headquarters in Lower Manhattan, former Firebrand executives have joined forces to form Firemedia Partners, designed to provide brands with integrated solutions for marketing across today’s emerging media

Firebrand, the world’s first synchronous multi-platform brand experience, launched across TV, web and mobile platforms in late November and closed in early March.

Firebrand’s former CMO, Shari F. Leventhal says, “The knowledge we gained from our Firebrand experience was invaluable, beginning with the streaming video website, the downloadable playlists, the nightly TV show and of course, the launch marketing campaign. The integrated effort, which combined traditional media with search marketing and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads — all in just 90 days. We only scratched the surface in responding to the consumer appetite for great creative advertising. Now, we are tapping the creative talents of our Firebrand “A” team, to deliver entertaining and relevant content to consumers across all new media platforms on behalf of our clients.”

Firemedia services will include multi-platform strategy, branding, advertising, design, web development, production, promotions, social media networking and search engine marketing. Former Firebrand executives include: CMO Shari F. Leventhal, Creative Director Stacy Van Wickler, Brand Designer Patrick McDonough. Roman Vinoly, Firebrand’s co-founder, will serve as Creative Advisor.

More information on Firemedia Partners can be found at www.firemediapartners.com.

Press Contact: pr@firemediapartners.com

PR Contact
Nikki Marconi
#954 673-4164
pr@firemediapartners.com

Press can access images and further information at: Firemediapartners.com/press

Hopefully, a check will be forthcoming, too! Anyway, here’s the email she sent along with the news release:

If you have been wondering what’s next for Firebrand…the home of only the world’s best commercials across TV, web and mobile. Firebrand’s offices in lower Manhattan were abruptly closed a few months ago when our investors decided to stop funding the venture. But in its short though illustrious history, Firebrand’s efforts confirmed today’s consumer interest and appetite for the best in creative advertising across all platforms. And many of us involved with Firebrand still share that passion and believe that the journey has just begun. Enter Firemedia Partners.
(see attached RELEASE)

If you would like to share your insights as we continue on this journey, we invite you to join us via our Firemedia community on Facebook.

http://www.facebook.com/group.php?gid=19270015177

Also, feel free to contact us if you would like further information.

Shari F. Leventhal
Firemedia Partner
shari@firemediapartners.com