If you Google the name of our President and COO, “Chris Abraham“, you will see what it means to dominate the search engine results and own a position as an expert in a field.  We can do the same for your key staff.

Methods: Blogs — Yours & Others: Dominating the Online Space as an Expert & Generous Contributor. We will get your blog infrastructure and your content production policy established. This involves installation, set-up, and design of the blog software. To drive SEO it is important to get the relevant social bookmarking, ping server, etc. accounts and plug-ins set up and installed.

To further drive SEO, a powerful additional methodology is to mirror your blog content across multiple other blogs on highly-ranked blog hosting sites like blogspot, wordpress.com, etc., or under additional aggregation blogs you may set up under your own domain names.  This process will be automated at the outset and run without human effort thereafter.

Blog Content Creation Policy
We will help your team get the blogging policy right, following best practices in line with the informational guidelines of your company.   There is a clear culture of blogging and respecting and adhering to its norms and expectations will make the difference between you being welcomed as a respected contributor and being mocked as a soulless corporate shill (or an embarrassment and danger to your company).

It is essential to have a clear policy for your company’s bloggers, particularly in terms of outlining and reserving their freedoms as writers.  With a clear understanding by the blogger and by the company of what freedoms are allowed, you avoid cramping, overly-careful, stuffy-sounding, self-censoring while also avoiding cringe-inducing embarrassments of inappropriate disclosure and language.

Blog Content Creation System
The best system of content creation is to have the key staff members whose reputations are to be built writing the blog content themselves — that leads to the most honest, transparent, and bi-directionally informative information exchange. However, sometimes those key staff members simply don’t have the time, inclination, or writing talent to create that content.  In that case a content creation system and methodology must be put in place:

• Hiring or assigning professional bloggers or staffers with good writing abilities to produce the content under their names or
• Establishing a ghost-writing system where topics are suggested (by the writer or the key staffer), concept outline given by key staffer, posting written by the professional writer, posting edited and approved by key staffer, posting proofed by editor (optional), and article posted.

If this route is taken, there are workflow blog softwares that can be put in place and set up to manage this process.

Appearing on Others’ Blogs
By generously contributing to the community via bloggers in your spaces, you can get broad coverage and enjoy the implicit (or explicit) endorsement of these influencers.  We would help you get these content contribution requests by executing a Blogger Outreach. This is done by:

• Giving of yourself in the form of interviews, etc.
• Interviews are excellent relationship-builders that give you direct, personal access to the bloggers and builds up a connection for the future.  Interviews can be given via:
  • Email
  • Chat
  • Phone
  • Podcast (voice)
  • Vlog (video — either onsite or via video VOIP)

This list is by order of “live-ness” of the interview with email being very asynchronous, allowing time to reflect and gather info and Vlog interviews being very live.

Guest blogging by the key staff
Guest blogging is very warmly welcomed since it gives bloggers good content that they don’t have to write themselves, and it makes them look good because they are being honored as a valued platform.

Being a guest blogger gives you coverage on another site, increasing the number of locations you are appearing while giving you total control over your message and while driving your SEO by adding link-backs. Additionally, you get the implicit (or explicit) endorsement of the blogger in front of his readership.

It is important to be writing interesting, engaging content as a guest blogger and avoid presenting something that sounds like a callow pitch.

If the key staff member is not interested or capable of doing the guest blogging, then the ghostwriting approach outlined above can be followed

Podcasting and Vlogging (video blogging)
Podcasting is very much like blogging, but in audio format.  While it is not as SEO-friendly as text-based blogging, it has a stronger “star-quality” effect, as the listeners develop a stronger human connection to the podcaster.    The lower SEO-friendliness can be counteracted by posting transcripts of the podcast along with the podcast itself.

It can be done very simply, but generally it is good to have quality raw audio, a polished intro and outro, and good tone balancing so that the podcast sounds somewhat professional and is auditorily a pleasure to listen to.

We can guide your staff in setting up the recording mechanisms, get your intro/outro composed, and have the raw audio balanced and cut into a finished podcast.

It is also good to have clear, interesting concepts to speak about and an effective style of delivery.  It’s easy to be boring or irritating.

While the ghostwriting approach outlined above can be followed, much more responsibility lies on the key staff member who is recording, since it is a very “live” experience — you cannot read a pre-written article and come across as a compelling Podcaster.

The staff of Abraham Harrison, LLC, can get the transcripts written and assist in the posting of the podcasts and the maintenance of the podcast blog website.

Vlogging follows the same rules as podcasting in regards to production and quality, but the pressure on the “star” is that much more intense.

Abraham Harrison’s staff can guide your staff in getting the recording and production infrastructure set up.

An advantage of vlogging is that it has the even higher “star” effect upon the key staff member doing the vlogging, and the videos can be posted on all the video-sharing sites (dozens) to get more coverage and dominate search results.

We at Abraham Harrison can handle the video asset distribution for you, or train your team in the method.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

I love my new old Seiko 6309-7040 Diver but I have had some problems with fogging that had been killing me. It is always so sad when you have a perfect, badass, chunky Seiko diver that is fogged up — diving watches, even classic watches from the 70s, should probably be water-resistant. It got fogged up, then I put it away and used my other fancy diver.

After a couple months, the steel bracelet of my other diver broke, so I went back to my Seiko 6309-7040 Diver — and the fogging was gone for months. Sadly, I adjusted the time and it fogged again. I have been struggling with the fogging. I tried to dry out the watch in the oven and it worked until the watch got cool, then it fogged again.

Here’s the solution — and it might be unintuitive, but it works! Unscrew the watch to make sure it can breathe. Then, throw the watch into the freezer! There isn’t any place in the house that is drier than the ice box.

Why? Well, because all the water turns to ice, so the watch dries out and all of the vapor leaves the watcha and take to the rest of the box. So far, I removed the watch from the freezer, quickly adjusted the time and then put it on my wrist. So far so good.

So, if you have a problem with your dive watch or any other watch and there’s water in the watch and you’re getting all fogged up, give the freezer a try. You need to make sure your screw-down winding mechanism is unscrewed; otherwise, you’ll just freeze the water inside the watch.

So, I know you’re tempted to put the watch on top of the radiator or in over at a very low temperature, it doesn’t work as well as bringing the timepiece below zero. The watch is now down to body temperature and the watch it still clear! I will let you know what I discover — to see if it really works.

I love this watch very much and I want this classic tool watch — it is really iconic and probably one of the best, most innovative, dive watch ever produced, with the famous and very cool.

Who knows.

I think that if the watch doesn’t maintain its dryness, I will need to find myself a watchmaker or watch repair guru to give me some proper help.

Anyway, if you have any sure-fire ways to dry out a watch, please let me know because I am still not completely certain that this watch is completely clear of humidity.

I will try to give you a report in about 24-hours as to how this all worked out (crossing fingers).

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to “touch my box.” You know you want to — and you don’t have to go “through” me — feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! Long story short:

The game launched at 10AM today, June 12th. Prizes include 52″ flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems — 20 prizes in all — with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her. Lowe’s client doesn’t want to be revealed just yet, so please plug some words into the query box on the teaser site, LifeChangingBox.com.

Please enjoy this handy widget you can come back to again and again to watch the current course of the 10 boxes as they move around, awaiting to be touched by you!

Life Changing Box Facebook Game Launches!

• The promise of the extraordinary
• The surprise of something new
• The power to bring change
• It all starts here!
  • The Box: www.lifechangingbox.com
  • The Game: apps.facebook.com/lifechangingbox

The Life Changing Box game is a Facebook application believed to be the first of its kind…A contest with BIG PRIZES – many worth thousands of dollars!

Quick Links: News Facts | About Life Changing Box Facebook App | Screen Captures | About LifeChangingBox.com | About Lowe Worldwide | About Abraham Harrison | Contacts | Social Media | Tags

News Facts

• Life Changing Box the game is an application for Facebook which resembles Hot Potato in reverse. In our case, the “potato” is a box and inside each box is a prize. The goal of the game is to be in possession of the box when it opens, thus winning the prize. Part of the fun of Facebook is the option to invite your friends to install an application you enjoy. We encourage you to do so with a creative twist. If someone you invited into the game wins a prize, you win the exact same prize!
• There are 10 boxes total in the game. The currency the game uses to allow players to take possession of the box is called a “Touch”. Players get 24 “Touches” per day. Each “Touch” enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players that entered that Round. A Round lasts between 30 minutes and 8 hours, randomly decided by the application. If the box didn’t open that Round, a new Round will begin and everyone must “Touch” the box again to participate.
• Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play
• Click here to go to the Life Changing Box Facebook application page

About Life Changing Box Facebook App

LCB is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

Enter to Win

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Gameplay

The game play is based around timed rounds where a box either opens to reveal a prize or jumps to another player’s page.

If you have touched the box you are in for that timed round only.

If someone else is in possession of the box for that round, your touch means that you are eligible to get the box only if it doesn’t reveal a prize on that round.

Then you are in a pool of people that the box will randomly jump to.

Strategy

All 10 boxes appear at the same time but they open sequentially over a four-week period. Nobody knows when they open, or how many rounds of “touching” there will be until they do so you get a limited number of “touches” per box to use at your discretion. You choose if you want to sit out a round and save your touches. If someone else wins and you have touches, you can roll them over into another game. If you invite a friend to the application and they win, you win a duplicate prize.

• There are 10 boxes total in the game
• To gain possession of a box, users use a currency called a Touch
• All players get 24 “Touches” per day
• Each Touch enters the player into a Round
• At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
• The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
• If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
• 20 prizes will be awarded with values ranging from $400 to $14,000
• If you invite a friend to the application and they win, you win a duplicate prize
• Click here for the rules and regulations

Screen Captures

(click on thumbnail to view full-sized image)

About LifeChangingBox.com

• The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses
• LifeChangingBox.com is a mysterious website designed to intrigue users and let them guess what is inside this “Life Changing Box.” This first of its kind contest will run for one month starting on June 12th, 2008
• Shhhhh! Try these words in the search bar (but don’t tell anyone!):
  japan, takumi, komayama, baseball, mlb, sports, world series, home run, diamond, catch, hit, bat, swing, glove, catcher, short-stop, hitter, batter, grand slam, bases, loaded bases, stadium, major league, pro, professional, pastime, Pennant, uniform, outfield, out, fly ball, foul, umpire, fans, seats, tickets, dugout, couch, run, score, safe, call, official, play, slide, signal, contract, stealing, cleats, walk, pop-up, heckler, fanatic, stats, cards, card, mitt, bullpen, inning, infield, color, crystal, HDTV, light, molecules, contrast, hertz, refresh rate, pixels, resolution, high def, high definition, home theater, remote control, display, flatscreen, big screen, picture, image, clarity, brilliance, transmit, transmission, spectrum, 108 inch, portal, window, viewing, friendly, sun, solar panel, energy, efficiency, carbon footprint, ecosystem, ecology, save the environment, nature, natural, earth, planet, light, air, water, animals, birds, clean, renewable, grid, power, future, tomorrow, responsible, generate, generation, sustainable, mother earth, habitat, species, food chain, change, harmony, low emissions, summer, spring, kitten, life, movies, film, action, comedy, romance, chick flick, hollywood, horror, terror, stars, celebrity, sitcom, documentary, channel, surfing, classics, script, dialogue, cinema, art, expression, acting, show, shows, commercials, soundtrack, theater, news, cartoons, prime time, ratings, re-runs, director, genre, audience, flick, blockbuster, live, on air, season, video game, theater, game, calculator, pencil, mechanical pencil, japanese, scientist, factory, technician, engineer, invention, inventor, innovator, innovation, leader, first, company, brand, pioneer, legacy, technology, electronic, electronics, advancement, vision

About Lowe Worldwide

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.

Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

About Abraham Harrison LLC

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal. www.ahllc.eu

Contacts For Press Inquiries

Sal Taibi
President, Lowe New York
sal.taibi@loweworldwide.com
(212) 605 8750

Social Media

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Tags

TV, electronics, travel, environment, Japan, baseball, solar, LCD, flat screens, consumer electronics, game, Facebook app, Facebook, Life Changing Box, lifechangingbox.com, Facebook Application, game, hot potato, musical chairs

Here’s the official Press Release from Lowe Worldwide:

Lowe Launches First-of-its-Kind Facebook(R) Application
12/06/2008 – 13:00

Today Lowe Worldwide announces the launch of an industry-leading application on Facebook Platform called The Life Changing Box. The application, developed by Lowe New York for one of the agency’s global clients, is an interactive game giving users a chance to win prizes, some of which are worth thousands of dollars.

The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform resembles the classic game Hot Potato, only in reverse. Facebook users who install the game can take possession of a box from another player, which is then passed around to other friends who have installed the The Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside.

There are 10 boxes total in the game. To gain possession of a box, users use a currency called a Touch. All players get 24 “Touches” per day. Each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application. If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

“We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook,” commented Mark Wnek, Chairman of Lowe New York. “What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize – they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com.”

Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play. The game will last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.

About Lowe

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies. Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

Lowe New York
Sal Taibi, 212-605-8750
President

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps — and I wrote about it over on Marketing Conversation — and here it is below:

When we work with clients, we tend to create what are called Social Media News Releases. During out promotion of the new book by Jerry White called I Will Not Be Broken, we created the following SMNR. You can see a CMS version here and the official static version here. The inline version is pasted below — as you can see, it pastes pretty well, which is important when you’re expecting bloggers to “steal” code, content, HTML, links, photos, and graphics directly from the SMNR and into their blog via coppy-and-paste into their rich-text editor. One can surely use too much style and CSS fu that could result in a difficult-to-integrate into a blog. Also, when I get the press kit from the client, it is essential to boil down — reduce — the content into web-friendly content: PDF and Word needs to be converted to PNG, GIF, JPG, and HTML — that’s all that matters online. Finally, try to pre-size the images into post-friendly sizes because most bloggers don’t have the sort of set-up that would allow them to convert “press-ready” portraits and “full-size” images into smaller, thumbnails, for a website: do as much of the premastication and blog-ready HTML as possible and make it a simple matter for your blogger. The easier, the better. Be a valet to your blogger — a facilitator!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and a lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength and hope; and to turning tragedy into triumph

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale April 29th, 2008.
• The official I Will Not Be Broken web site http://www.iwillnotbebroken.org launched May 1, 2008.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a landmine accident, and has personally endured the pain of loss and the challenge of rebuilding.

As co-founder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Book Digital Downloads

Download the Introduction to I Will Not Be Broken Download Chapter 1 of I Will Not Be Broken Download Intro & Chap 1 of I Will Not Be Broken Combined

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of Every Second Counts

“We can choose happiness, even after the worst of times. Jerry White offers an excellent guide to navigating and overcoming the traumas we face in our lives.”
Deepak Chopra M.D., author of Buddha: A Story of Enlightenment

“This is an important book. Jerry White shares lessons learned from his experience recovering from a landmine accident to help trauma victims recover, survive, and thrive.”
Jane Goodall, author of Harvest for Hope

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines (winner of the 1997 Nobel Peace Prize), and a co-founder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength: “They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery: “We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis: “Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone: “Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy: “I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving: “Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival: “This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship: “Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward: “This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts: “Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe: “How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain: “Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life: “By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive: “No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith: “Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain: “I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving: “There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community: “We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Surviving: “Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People: “I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us: “Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything: “Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette: “What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need: “Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving: “I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero: “We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes: “None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us: “Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps: “The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

About Survivor Corps

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict, primarily through training and support of the organizations that serve conflict survivors at the local level.

Where does Survivor Corps work? Wherever communities are experiencing or recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, creating economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities. Learn more at http://www.survivorcorps.org

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:
Contact Daniel Krueger at dkrueger@survivorcorps.org

For More Information:
Contact Elizabeth Miner
eminer@landminesurvivors.org
202-250-3929
2100 M St. NW, Suite 302
Washington, DC 20037

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“It is amazing that anything is able to silence a gun, but gun silencers actually work on a very simple principle,” according to digg.

There is much more to it than How Stuff Works goes into. Lots of thought has gone into it, especially of you read Introduction to Firearm Suppressor Technology.

Introduction to Firearm Suppressor Technology

“The first firearm suppressor was invented in 1910 by Hiram Maxim. Maxim was also the man responsible for the first true machine gun. While a suppressor may greatly reduce the noise of the shot, the term “silencer” is technically incorrect because there is no way to effectively silence any firearm. The noise of the shot may be dampened or suppressed but there are no silent firearms in existence.

Sound Components of a Shot and how a Suppressor Works:

There are four distinct components that together make up the noise we perceive as a gunshot. In order of loudness, these are:

* Pressure Wave from rapidly expanding propellant gases
* Sonic Crack of bullet
* Mechanical Action Noise
* Flight Noise

The pressure wave, produced by the rapidly expanding propellant gases is the only noise component that a suppressor can reduce. The suppressor reduces noise by two mechanisms. The first is it slows the release, through expansion and turbulence, of high-pressure propellant gases that we perceive as a “bang”. The second is due to Newton’s Law of Thermodynamics (Energy can neither be created or destroyed. It can only be converted from one form to another), where some of the kinetic energy of the noise impulse is converted to heat.

The only way to remove the sonic crack of a high velocity bullet is to utilize subsonic ammunition. Some cartridges are inherently subsonic, while most others can be downloaded to a velocity below the speed of sound. Some integral suppressors utilize ported barrels to bleed off propellant gas and thus reduce the velocity of the bullet.

Bullet flight noise is not loud enough to be sensed by the shooter. However, even subsonic bullets can be heard if they pass close by a person. This noise resembles a whooshing or swishing sound as the bullet flies through the air. Flight noise is too quiet to be heard above a sonic crack.

Suppressor Performance:

The most common method of measuring sounds is the Decibel system. Decibels are a logarithmic scale; meaning the values are non-linear. Eg. A change from 100 to 200 dB does not represent a doubling of the noise level. It represents an increase of 1000 times.

Most suppressors for supersonic cartridges can realistically be expected to reduce the noise of firing by 18-32 dB depending on the design. This represents the limit imposed by the noise of the supersonic projectile. As the suppressor reduces the noise of the shot, the sonic crack becomes the dominant sound. In subjective hearing tests, a suppressed, supersonic cartridge will sound approximately as loud as an unsuppressed .22 rimfire rifle or about 139-141 dB. Suppressors for subsonic cartridges may approach 40 dB of sound reduction however; this is the practical limit of sound reduction at this time. Subsonic systems can be as quiet as 115 dB, which is less than the action noise of a Sterling Submachine Gun (open bolt, blow back action). The dominant sound is the bullet striking the target.

Like firearms, different suppressor designs work best in different applications. Size and weight always work against noise reduction. As a result, one must find a balance between the size and weight of a suppressor and the degree of noise reduction desired for the mission. Suppressor designers are constantly trying to strike a balance between size and weight and noise reduction, which is why there are so many different designs available.

Secondary Benefits:

Suppressors make very effective muzzle brakes. A suppressor reduces the recoil of any firearm by about 30% or as much as a muzzle brake. Unlike a conventional muzzle brake, the suppressor will not blow noise back towards the shooter or cause dust and debris to be blown up, giving away the shooter’s location.

Suppressors on tactical weapons allow more accurate and faster target engagement due to reduced muzzle jump and reduced flash in low light conditions.

Suppressors on very large caliber rifles (.338 Lapua or .50 BMG) greatly reduce recoil, muzzle flash, noise and blast. They increases the shooter’s comfort level considerably over a conventional muzzle brake because the suppressor directs propellant gases forwards, away from the operator, in a very small arc.

The removal of painful muzzle blast can increase marksmanship as a result of a reduction in flinching, as well as increase the speed of follow up shots.

Reduced muzzle blast can allow longer training sessions and more shooting practice. The muzzle blast from large caliber weapons can be so intense that ear defenders and earplugs may not be effective. In this case the suppressor is the best method of protecting the operator’s health.

Suppressors practically eliminate muzzle flash so they are appropriate for use in dark conditions or where the atmosphere may contain explosive gases. A bit of tape over the muzzle of the suppressor will stop gases from entering the suppressor.

Once the first shot has been fired, the suppressor is full of burnt propellant gases, thus providing a non-explosive atmosphere inside the tube.

Types of Suppressors:

Suppressors can be divided into two main categories: Integral and Muzzle. Integral suppressors are designed as a permanent part of the firearm. Muzzle cans are designed to be fixed and removed easily and they do not affect the functioning of the firearm. Neither type of suppressor has an advantage in sound reduction. Integral systems are used where barrel porting is required to reduce the velocity of supersonic ammunition. Integral systems do not suffer point of impact changes as a result of the fitting or removal of the suppressor. They also tend to be more compact.

Mounting Systems:

There are many different ways to mount a suppressor. Two-point mounts are the sturdiest and the least likely to result in a misalignment. Mostly it is only integral suppressors that use two point mounts.

Employment and Techniques of Suppressed Firearms:

It is desirable to suppress a gunshot for many reasons. For entry teams, suppressed weapons allow increased command and control, as operators do not have to wear hearing protection. Suppressed weapons allow operators to distinguish between shots fired by one of the team or a perpetrator.

Suppressed shots are also more difficult to pinpoint, giving the operator an advantage over the perpetrator in the confusion of an armed encounter for greater survivability.

Military snipers can expect to be subjected to intense mortar or artillery fire should their location be inadvertently revealed. The suppressor could be the most important piece of “camouflage” used by a sniper team. The suppressor camouflages the rifle shot by almost eliminating muzzle flash and blast that can give away a sniper’s location. Proper positioning of the shooter to cause the bullet to pass close by one or more hard objects can add to the enemy’s confusion as the muffled shot will be veiled by the sonic crack which will seem to come from multiple locations as a result of it bouncing off hard objects.

Police snipers can also benefit from the use of suppressors to dampen the noise of the shot for public relations. Even experienced shooters view a quiet gunshot as being from a “less powerful” or “less dangerous” firearm. A full power sniper rifle fired in an urban location can attract unwanted public relations problems.

“Even when firing full power loads supersonically, a suppressor?.so dramatically reduces a sniper’s sound signature that I think ultimately we are going to see suppressors on all sniper rifles.”
– Major John Plaster – Advanced Ultimate Sniper video

Suppressors and Accuracy:

A properly designed and mounted suppressor should have no negative effect on the accuracy of the firearm. In fact there is some indication that suppressors actually increase accuracy by stripping the high velocity propellant gases from around the bullet. Without the suppressor, the gases push past the bullet, causing it to yaw slightly as it leaves the muzzle. A muzzle-mounted suppressor will change the point of impact of any firearm it is attached to. However with testing this effect can be corrected for by adjusting the sights.

Potential Problems and Hazards Associated with the Use of Suppressors:

One of the biggest hazards comes from improperly mounted suppressors or a suppressor that loosens during use. This can cause the suppressor to lose alignment with the bore, possibly resulting in baffle contact which can tear the suppressor off the firearm or blow it to bits in a catastrophic failure. During use, all suppressors should be checked for proper tightness regularly.

Not all suppressors are designed to survive full-auto fire or even a high volume of semi-auto fire. A high volume of fire through a suppressor not designed for it can cause the suppressor to fail from baffle collapse or extensive baffle damage. It can also destroy the rifle’s barrel from excessive heat buildup in as few as 200 rounds.

Minor suppressor hazards include burns from a hot tube as well as propellant gases and unburnt powder blowing out the ejection port of semi-automatic firearms. Operators should take care to wear proper eye protection when using suppressed weapons.

Maintenance and Cleaning:

Loose powder grains or carbon chips can be easily removed by shaking the suppressor vertically with the muzzle down. Compressed air may be used for cleaning and gun oil for preservation but washing with liquids and solvents is not recommended. After use, remove the suppressor or leave the action open to allow water to evaporate and to promote airflow. Give the suppressor a light coating of preservative oil inside and that is it.”

The athletes

Bow or Bow seat 

The rower closest to the front or bow of a multi-person shell. In coxless boats, often the person who keeps an eye on the water behind him to avoid accidents.

Bisweptual

A rower who can row both on starboard and port side.

Bowside 

(UK) Any sweep rower who rows with the oar on the Bowside (the right or Starboard side) of the boat.

Coxswain 

The oar-less crew-member, usually included, who is responsible only for steering and race strategy; the coxswain either sits in the stern or lies in the bows of the boat.

Engine room 

The middle rowers in the boat. In an 8-person shell, this is generally seats 3, 4, 5 and 6 and often called the “middle 4.” They are generally the biggest and strongest rowers. Because they are situated in the middle, their technique doesn’t have to be as perfect as the others.

Gumboot seat

Related to the engine room, the gumboot is the rower (in an eight oar boat) in 3 seat, typically seen as a rower who’s not strong enough to row in 5 seat (typically the most powerful rower in the boat) but not technical enough to row in the stern or bow pairs.

Heavyweight 

a rower who weighs more than the restrictions for lightweight rowing. Often referred to as Open weight.

Lightweight 

A rower whose weight allows him or her to be eligible to compete in Lightweight rowing events.

Port

A sweep rower who rows with the oar on the port or left side of the boat.

Sculler 

A rower who sculls – rows with two oars

Seat Numbers 

A rowers position in the boat counting up from the bow. In an eight, the person closest to the bow of the boat is “bow,” the next is 2, followed by 3, 4, 5, 6, 7 and finally 8 or “stroke.”

Starboard 

A sweep rower who rows with the oar on the starboard or right side of the boat.

Sweep 

A rower who rows with one oar.

Stroke (Seat) 

The rower closest to the stern of the boat, responsible for the stroke rate and rhythm.

Strokeside 

(UK) Any sweep rower who rows with the oar on the Strokeside (the left or Port side) of the boat.

The boats

Sweep

In a sweep boat, each rower has one oar.

Eight (8+) 

a shell with 8 rowers. Along with the single scull, it is traditionally considered to be the blue ribbon event. Always with coxwain because of the size, weight and speed of the boat – bow loader eights exist but are banned from most competitions for safety reasons.

Four (4-) or (4+) 

a shell with 4 rowers. Coxless fours (4-) are often referred to as straight fours, and are commonly used by lightweight and elite crews and are raced at the Olympics. In club and school rowing, one more frequently sees a coxed four (4+) which is easier to row, and has a coxswain to steer.

Pair (2-) or (2+)

a shell with 2 rowers. The Coxless pair (2-), often called a straight pair, is a demanding but satisfying boat to master. Coxed pairs (2+) are rarely rowed by most club and school programs. It is no longer is an Olympic class event, but it continues to be rowed at the World Rowing Championships. The bow loader coxed pair was nicknamed “the coffin” due to the difficulty for the cox’n to escape in the event of a capsize.

[edit]

Sculling

In a sculling boat, each rower has two oars, one on each side of the boat.

Octuple (8x)

a shell having 8 rowers with two oars each. Generally a training boat, but raced by juniors in the UK.

Quad (4x)

a shell having 4 rowers with two oars each. A coxswain is generally not used except by novices or juniors.

Double (2x)

a shell for two scullers without a coxswain.

Single (1x) 

a shell designed for an individual sculler. Very good for skill development, particularly beginners, and a very competitive class at the Olympics. Extremely rare is the coxed single which is only used as a training boat or for adaptive rowing.

The Rigging and Other Equipment

The term “Rigging” is used to describe how the boat is outfitted, including all of the apparatuses (oars, outriggers, oarlocks, sliding seats, etcetera) attached to a boat that allow the rower to propel the boat through the water. It is derived from an old Anglo Saxon term wrigan or wrihan, which means “to clothe.” It literally means to outfit or clothe a boat. “Rigging” is also used to describe the configuration of the boat and settings of the apparatuses. The following terms are often associated with a boat’s rigging, along with other often used terms for equipment used in rowing:

Backstop 

The stop mechanism on the seat slides which prevents the rower’s seat from falling off the sliding tracks at the back end (towards the boat’s bow) of the slide tracks. Also, in the UK, the sliding seat position closest to the boat’s bow. As a command, it instructs the crew to adopt this position. (The US calls this seat position the “back end”)

Bow 

the front end of the boat.

Bow ball 

An essential small, soft ball no smaller than 4 cm diameter securely attached to a rowing or sculling boat’s bow. Primarily intended for safety but also useful in deciding which boat crossed the finish line first in very close races.

Bowcox / bow steered

When a coxswain is placed in a seat partially enclosed in the bow of the shell.

Bowside 

(UK) The Starboard or right side of a boat. Derives from the tradition of having the bow rower’s oar be on the starboard or right side of the boat.

Bow number 

A card holding the number assigned to the boat for a race.

Bow rigged

(UK) Term describing the person stroking the boat has their oar on the Bowside (Starboard or right side) rather than the typical Strokeside of the boat.

Cleaver blade 

Modern oar blades that have a more rectangular hatchet-shape. (also hatchet blade)

Coxbox 

Portable voice amplifier; may also optionally incorporate digital readouts displaying stroke rate, boat speed and times.

Ergometer, ergo or erg 

An indoor rowing machine.

Foot Stretchers 

An adjustable footplate which allows the rower to easily adjust his or her physical position relative to the slide and the oarlock. The footplate can be moved (or “stretched”) either closer to or farther away from the slide frontstops.

Footplate 

Also known as Foot Stretchers. The piece of the boat to which the rower’s feet are attached, either by tying their actual shoes (sneakers) in, or (more often) by putting their feet into a permanently-attached pair of sneakers.

Frontstop 

The stop mechanism on the seat slides which prevents the rower’s seat from falling off the sliding tracks at the front end (towards the boat’s stern) of the slide tracks. Also, in the UK, the sliding seat position closest to the boat’s stern. As a command, it instructs the crew to adopt this position. (The US calls this seat position the “front end”)

Gate 

(UK) Term for an oarlock.

German rigged

A boat where a pair of oarsmen, usually seats 4 and 5 in the engine room, both row on the same side of the boat.

Gunwales 

(pronounced: gunnels) The top rail of the shell.

Hatchet blade 

Modern oar blades that have a more rectangular hatchet-shape. (also cleaver blade)

Launch

A motorboat used by rowing instructors, coaches or umpires.

Macon blade 

Traditional U-shaped oar blade. (also Spoon blade or Tulip)

Oar 

A slender pole which is attached to a boat at the Oarlock. One end of the pole, called the “handle,” is gripped by the rower, the other end has a “blade,” which is placed in the water during the propulsive phase of the stroke. The blade portion of the oar is similar to a razor blade or a piece of paper: Essentially two-dimensional, the third dimension is very thin.

Oarlock 

The rectangular lock at the end of the rigger which physically attaches the oar to the boat. The oarlock also allows the rower to rotate the oar blade between the “square” and “feather” positions.

Outrigger 

See “Rigger,” below.

Pogies/Poagies 

A type of mitten with holes on each end, which allow the rower to grip the oar with bare hands while also warming the hands, used frequently by northern rowers.

Port or Portside

The left side of the boat when facing forward.

Rigger 

A “Rigger” is the rowing slang name for an Outrigger. It is a projection from the side (gunwhale) of a racing shell.[1] The oarlock is attached to the far end of the rigger away from the boat. The rigger allows the racing shell to be narrow thereby decreasing drag, while at the same time placing the oarlock at a point that optimize leverage of the oar. There are several styles of riggers, but they are most often a triangle frame, with two points attached to the boat, and the third point being where the oarlock is placed. Rigging is also used to describe whether a boat is stroked by a port or starboard (i.e. port-rigged, starboard-rigged). With sweep rowing, riggers typically alternate sides, though it is not uncommon to see two adjacent seats rigged on the same side of the boat.

Rowlock 

Often used in the UK to describe an Oarlock, see above.

Rudder 

Adjacent to the skeg and used by the coxwain (or in some coxless boats, by a rower using a “toe”) to steer the boat via attached cables.

Seat 

Molded seat mounted on wheels, single action or double action. Single action is fixed bearing wheel, double action is wheel on axle that rolls on track and rolls on horns of seat. A secondary meaning of location in the shell, the bow seat is one, and is numbered upward to the stroke seat (8, in an 8 man shell). Thirdly can mean a competitive advantage in a race, to lead a competitor by a seat is to be in front of them by the length of a single rower’s section of a shell.

Shell 

The boat used for rowing.

Shoulder 

load bearing supports that mount rigger and attach to keel of boat. (also knee)

Skeg 

The small fin on the bottom of the boat for stability.

Slides 

Hollow rails upon which a rower or sculler’s sliding seat will roll. Older shells might be convex rails with double wheels (also Tracks)

Slings 

Folding, portable temporary boat holders. Two are required to hold a boat.

Smoothie 

A blade design in which the face of the oar blade is smooth, without the traditional central spine.

Speed coach 

A device mounted on the keel of some high-performance shells that determines the boat’s speed based on the speed of a small propeller and transmits this information to the coxbox.

Spoon blade 

Traditional U-shaped oar blade. (also Macon blade)

Starboard or Starboard side

The right side of the boat when facing forward.

Starboard rigged

(USA) a boat where the stroke rower is a starboard rower.

State room 

The space between the gunwales (UK).

Stern 

the rear end of the boat.

Stretcher 

A slang abbreviation for Foot Stretchers.

Strokeside 

(UK) The port or left side of the boat (even if the boat is bow rigged). Derives from the tradition of having the stroke rower’s oar be on the port or left side of the boat.

Toe 

In some boats without a coxswain, a rower may be able to control the rudder and steer the boat by changing the direction his foot points. This is called “toeing a boat.” And the mechanism is called a “toe.”

Tracks 

(see Slides)

Tulip 

Traditional U-shaped oar blade. (also Macon blade)

The Commands

“Easy”

(USA) to stop rowing hard.

“Easy oars” 

(UK)To stop.

“Hard on (port/starboard)” 

The rowers on that side of the boat must row harder (and the opposite side must row slightly easier) in order to facilitate a sharper turn.

“Heads” or “Heads Up” 

Off the water, a shout to alert others to watch out for a boat being carried.

“Hold it/her up, hold water” 

(UK) Stop the boat.

“Hold it/her hard” 

(UK) Emergency stop.

“Check it/her down” 

Square the oars in the water to stop the boat.

“Let it run” 

To stop rowing after a given piece of on the water rowing length, but to put the handles of the oars either to the gunwales or out in front of the rower, in such a manner that the oar paddles are parallel to the water yet not touching it. This allows the boat to glide for a distance leaving no paddle wake in the water. Similar, but not exactly the same is the command “Gunnel”, where rowers push the oars until the handle touches the boat’s gunwale.

“Take the run off” 

To stop rowing and hold the blades at a 45 degree angle in the water to slow the boat down.

“On the square” 

to row without feathering the blades on the recovery.

“Weigh-enough” (or “Wain…’nuff”)

(USA) The command to stop what ever the rower is doing, whether it be walking with the boat overhead or rowing.

“Power 10″ 

the command to take 10 strokes at more than full pressure. Used for passing and gaining water in a race. (sometimes “Power 5″, “Power 20″, or “Power 30″)

“… in 2″ 

Most water commands are appended to take place after two strokes. For example “Power 10 in 2″ or “Weigh-enough in 2″

The Stroke

Catch 

The part of the stroke at which the oar blade enters the water and the drive begins. Rowers conceptualize the oar blade as ‘catching’ or grabbing hold of the water.

Crab 

A rowing error where the rower is unable to timely remove or release the oar blade from the water and the oar blade acts as a brake on the boat until it is removed from the water. This results in slowing the boat down. A severe crab can even eject a rower out of the shell or make the boat capsize (unlikely except in small boats). Occasionally, in a severe crab, the oar handle will knock the rower flat and end up behind him/her, in which case it is referred to as an ‘over-the-head crab.’

Drive 

The propulsive portion of the stroke from the time the oar blade enters the water (‘catch’) until it is removed from the water (‘release’).

Feather 

To turn the oar so that its blade is parallel with the water (opposite of square).

“Keel” 

The balance of the boat. Good keel means that the stability of the boat is good. “keep keel” is a command often heard from the coxswain when the boat starts to sway. (US)

Rating 

the number of strokes executed per minute by a crew. (also stroke rate)

Ratio 

the relationship between the time taken during the propulsive and recovery phases of a rowing or sculling action.

Release 

At the end of the drive portion of the stroke. It is when the oar blade(s) is removed (or released) from the water.

Recovery 

the non-work phase of the stroke where the rower returns the oar from the release to the catch.

Set 

The balance of the boat. Affected by handle heights, rowers leaning, and timing, all of which affect the boat’s balance, after which the coxswain tells rowers to “set the boat”. (see keel).

Split time (split) 

Amount of time it takes to row 500 meters. Displayed on all ergs and on coxboxes installed on boats with speed coaches (see above).

Stroke 

1. one complete cycle through the process above
2. the rower in the stern of a multi-person shell, whose timing is followed by the other rowers.

Stroke rate 

The number of strokes executed per minute by a crew. (also rating)

Square 

To turn the oar so that its blade is perpendicular to the water (opposite of feather).

The Race

Start 

In head to head races, the start is one of the most important parts of the race. In head races, where boats do not race next to each other, there is a running start, where rowing begins before the starting line and rowers are already at full speed when they cross the start. In sprints (head-to-head), the start consists of the following sections:

1. Actual start: This is generally five or six partial strokes done at a high rate and in a certain pattern, i.e. three-quarter length stroke (sometimes called three-quarters slide), followed by half, half, three-quarters, three-quarters, and then a full length stroke. The goal is to get the rowers off to a cohesive start and quickly build momentum.
2. High Ten: A set of strokes done at a high cadence immediately after the start. Not to be confused with “Power Ten,” the high ten is ten strokes at a high rating to finish building speed. Some crews may pull fifteen or twenty high strokes to build even more speed.
3. Settle: Immediately after the rowers complete their high cadence strokes, the stroke tempo is lowered and the stroke lengthened to the rating to used through out the body of the race. Often accompanied by a Power 10 or 20. Coxswains may call a “Ten to Settle” or “Ten to Glide” to drop the cadence more gradually.

Body 

The body of the race is carried out at a consistent rating, with power tens called as the coxswain deems necessary.

Sprint 

The last 500 meters of most races are generally at a much higher rating than the rest of the race, as crews pull to exhaustion.

Flutter/Shunt 

In head-to-head races, the coxswain may decide to call a flutter, which is essentially the six-stroke start put into the race close to the end. The flutter may push one boat which is trailing another a few seats ahead, but is extremely demanding on a crew. In many cases, it is used as a desperation move when all other options have been exhausted.

Miscellany

Masters (or veteran – UK)

Rowers 27 years of age or greater.

Seat race 

A method to compare two rowers in fours or eights. Two boats race against each other once. One rower from each boat switch positions, and the two boats race again. Relative performance in the two races is used to compare the abilities of the two rowers.

Pot 

A tankard awarded as a prize to each member of a winning crew.

Open water race 

competition on unsheltered water exposed to current, tide, wind and requiring navigation skills as well as strength, endurance, and technique. Generally uses a mass start and includes a mix of human-powered boats. Typical race distances are 6 to 26 miles.

Betting Shirts

In collegiate competition, men’s teams sometimes “bet” their shirts on the race, and the loser must render a racing shirt with their logo on it to the winner. Traditionally, this was done as the boats were pulled together right after the race ended and shirts were exchanged, but it is now usually done off the water. Because women’s crew is governed by the NCAA, which forbids betting on athletic events, shirt betting is usually only done by men’s crews. The term can refer to either the practice or the shirt itself; some crews have shirts made specifically for betting so as to keep their racing jerseys should they lose a race.

From Wikipedia:

The Darfur Conflict is an ongoing conflict in the Darfur region of western Sudan, mainly between the Janjaweed, a militia group recruited from local Arab tribes, and the non-Arab peoples of the region. The Sudanese government, while publicly denying that it supports the Janjaweed, is providing arms and assistance and has participated in joint attacks with the group. The conflict began in February 2003.

The conflict has been described by the Western media as “ethnic cleansing” and “genocide.” In September 2004, the World Health Organization (WHO) estimated 50,000 deaths in Darfur since the conflict’s beginning, mostly by starvation. In October, the organization’s head gave an estimate of 71,000 deaths by starvation and disease alone between March and October 2004. While a recent British Parliamentary Report estimates that over 300,000 people have already died[1], the United Nations estimates that 180,000 have died in the past eighteen months of the conflict [2]. More than 1.8 million people had been displaced from their homes. Two hundred thousand have fled to neighboring Chad.

Although the large majority of resultant refugees are non-Arab black Africans fleeing Arab Janjaweed attacks [3], there are also Arab victims and non-Arab perpetrators. In addition, both sides are largely black in skin tone, and the distinction between “Arab” and “non-Arab” common in Western media is heavily disputed by many people, including the Sudanese government. Moreover, these labels have been criticized for sensationalizing the conflict into one of racial motivations, where some experts instead attribute the causes to competition between farmers and nomadic cattle-herders who compete for scarce resources. In reality, though differences in lifestyle, as well as Arab or non-Arab status seem somewhat superficial, they are the basis upon which the government has decided who shall suffer bombings, mass killings and systematic rape by its proxy militias. This violence has forced people to flee into the desert, on the order of hundreds of thousands. Accurate numbers of dead have been difficult to attain, due to the government’s efforts to cover up these atrocities.

In the summer of 2004, the U.S. Secretary of State, Colin Powell, travelled the refugee camps of Darfur with the Sudanese foreign minister. A team of American investigators stayed behind to interview people in the camps, and later, Powell testified before the U.S. Congress that genocide was being perpetrated in Darfur. The Sudanese government has denied claims that it is involved, though, Powell and his team found that the government is clearly and directly involved in committing the genocide. In addition to the Bush Administration, many others, such as Senator John Kerry also denounced it as a genocide. [4]

The UN, prior to the 2004 Indian Ocean earthquake, called the Darfur conflict the world’s worst current humanitarian crisis. However, intervention by the UN is unlikely as the governments of key members of the Security Council are pragmatically and ideologically constrained in their ability to respond to the conflict. The Russian government, with its weakened economy, struggles to meet its internal security dilemnas regarding its persistent border conflicts. United States force deployments in Iraq and elsewhere make intervention a difficult proposition. The United States also faces difficulty stemming from its commitment to the peace process ending the Second Sudanese Civil War, which it fears may be derailed. Finally, setting up No-Fly Zones is logistically difficult considering the remoteness of Darfur, the lack of infrastructure in potential airbase neighbors, and the issue of airspace rights for flyovers to Darfur from other neighbors.

Moreover, in both of these nations, along with Britain and France, a strong lobby exists opposed to intervention in countries whose internal strife is not clearly related to the nation’s own interest (America and France having suffered demoralizing losses in Vietnam, as well as in Somalia and Algeria, respectively). The lack of capable foreign peacekeepers during the Rwanda and Liberia crises is a more recent example.

Those who have committed war crimes and crimes against humanity in the region on all sides of the conflict will probably be held accountable. However, it is currently undecided whether prosecution will commence via the International Criminal Court, or via a provisional tribunal, such as the one used after the ethnic conflicts in Rwanda and in the Balkans. The Bush administration currently opposes the ICC option and supports the special tribunal mechanism.

“The Noble is one of the best sports cars in the world.” – R&T

Rent, expenses, classes, luxuries — the works!

I am sure that over time he would be come attached to her — oftentimes surely be in love with her.

And of course, never ever ever consider getting married to her.

What would people think? Too young, to hot, too roughly-hewn. Basic and brassy like a showgirl. A mistress does not a wife make.

I mean, it made no sense to me. I am a one-woman guy, 100%. I can barely handle one woman.

For the Noble m400, I would pay all of her rent, buy her expensive furs, send her on lavish vacations, and keep her in the style to which she is accustomed. I would even keep her in Manhattan. Do you know how much it costs to keep a car in the City?

Now I understand, totally and completely! But not for a mistress but for a sportscar! But not any sportscar. She’s certainly not a car that the neighbors could possibly see in my driveway! She’s not the car I could pick a child up in. She doesn’t have a bumper-to-bumper warantee and she is really rough around the edges. The Lotus Elise is even much more refined and practical than she is. While the Lotus Elise may be the summer intern, the m400 is the showgirl! She is the exotic dancer. The supermodel. The Victoria Secret girl? No, she’s a porn starlette!

But, I would never marry her. But I would surely be in love with her and love her dearly. But be practical!

Via Road & Track and 1g Racing’s Noble m400.

The 1g Racing Noble m400 Specifications:

BODY
GRP composite with removable front and rear sections

CHASSIS
Steel spaceframe with bonded and riveted alloy panels. Full safety roll cage

SUSPENSION
Double wishbones front and rear with coil springs and alloy uprights. Dynamics Suspensions dampers all round. Front anti-roll bar

BRAKES
Make Noble/AP Racing
Size 330mm x 30mm discs front
330mm x 26mm discs rear
Type Ventilated and cross drilled front and rear

STEERING
Rack and pinion, hydraulic power assistance; 2.5 turns lock to lock

WHEELS
Design Noble designed one piece 10-spoke
Colour Anthracite
Size 8.5J x 18in (front), 10J x 18in (rear)
Made of Aluminum alloy

TYRES
Make Pirelli P-Zero Corsa
Size 225/40 x 18 (front), 265/35 x 18 (rear)

ENGINE
1g Racing USA M400 chassis are sold without engine and transaxle. Similar USA engine specs are available from independent engine builders
Construction All-alloy block and heads
Layout 6 cyls in vee, 2968cc, twin turbochargers
Max power 425bhp at 6500 rpm
Max torque 390lb ft at 5000rpm
Compression Ratio 8:0:1
Power to weight 401bhp per tonne
Torque per weight 368lb ft per tonne
Specific output 143 bhp per litre
Installation Transverse, mid-engine, rear-wheel drive
Bore/stroke 89.0/79.5mm
Valve gear 4 per cyl, dohc per bank
Ignition and fuel Electronic
Turbochargers Water-cooled with air to air intercooler; max boost at 0.85 bar

GEARBOX
1g Racing USA M400 chassis are sold without engine and transaxle. Similar USA engine specs are available from independent engine builders
Type Getrag 6-speed manual with Quaife automatic torque-biasing differential
Ratios/mph per 1000rpm
1st 3.15/6.2mph
2nd 1.95/10.0mph
3rd 1.52/12.8mph
4th 1.19/16.35mph
5th 1.31/20.8mph
6th 1.03/26.5mph
Final drive 3.87 (ratios 1,2,3 & 4)
2.76 (ratios 5 & 6)

MAXIMUM SPEEDS
1st 44.6mph
2nd 72.0mph
3rd 92.2mph
4th 117.7mph
5th 149.8mph
6th 185mph (est)

PERFORMANCE
0-60mph 3.5 seconds (est)
0-100mph 8.0 seconds (est)
Max speed 185mph (est)

DIMENSIONS
Length 161in
Width (inc.mirrors) 74in
Height 45in
Wheelbase 96in
Max/min legroom 44/39in
Headroom 39in
Interior width 55in
Kerbweight 2337lbs

A tip-of-the-hat to DS for the link.

Source Noble Automotive
View Statistics
Anyone who has driven a Noble M12 on a race circuit will attest to the car’s polished handling, user-friendly nature and – of course – its vivid performance. But there’s an irony here, because the M12 was always designed as a comfortable and breathtakingly fast road car first, with track-day competence thrown in as a bonus.
This led Noble Automotive to develop the M400, a car that takes full advantage of the scope left in the M12′s chassis and engine for drivers who seek even more focus in their performance and dynamics. With a power to weight ratio of 400bhp per tonne (hence the name), the M400 is not only substantially more powerful than the other cars in the M12 range, but it also showcases a variety of unique features not seen in other Nobles.

At £55,995, the M400 is not only one of the fastest production cars of its type, but its chassis – which in standard M12 form uniquely marries high-speed composure with low-speed ride compliance – has now been sharpened to give the driver even greater control of the car at speed.

But none of this has been achieved at the expense of the M400′s road manners. Thanks to completely new, highly sophisticated dampers, the M400 has lost little of the M12′s ride quality, which means that it is still as usable as any other M12 on the public road. Make no mistake, the M400 is so much more than just a ‘track-day special’.

Engine and Drivetrain

At the heart of the M400 is the 3.0-litre, 24-valve V6 engine that can be found in the current M12 range. However, power is now increased by 21 per cent to 425bhp and torque by 11 per cent to 390lb ft.

Internally, the engine has been modified with higher-lift cams and forged, rather than cast pistons, for extra strength. The forged pistons have been included as a safety feature for the engine, rather than out of necessity: in fact, the development car that spawned the M400 has covered many thousands of reliable miles on cast pistons with an even higher output than the production M400. Add to this the usual tuning recipe that goes into each and every Noble engine, and owners can be assured of plenty of durable high-performance.

The M400 retains the twin-turbocharged arrangement of the standard GTO-3 and 3R models, but now has a brace of larger Garrett T28 turbochargers, which produce maximum boost at 0.85bar, replacing the standard cars’ T25s. A revised fuel pump and larger injectors cater for the M400′s improved performance.

Working with leading automotive engineers, Roush Technologies, Noble has developed a bespoke engine map for the M400, which makes full use of the power and torque available in the mid- to top-end of the rev-range, allowing the 3.0-litre V6 to pull strongly right up to its 7200 rpm limiter. The maximum 425 bhp of power is now produced at 6500 rpm (300 rpm up on other models) and the maximum 390lb ft of torque at 5000 rpm, with 75 per cent of this figure available from just 3500 rpm.

Completing the drivetrain upgrades is a completely new gearshift mechanism for the six-speed manual gearbox, which uses low-maintenance, dry-running polymer bearings. The gearlever is now mounted slightly higher in the cabin and moves through a far quicker and more precise gate than before, making committed driving on circuit or road a pleasure.

Chassis

Noble has targeted three key areas while developing the M400′s chassis:

1.To improve levels of grip at high speeds without losing the inherently progressive breakaway characteristics for which the standard 3R is renowned;

2.To build in even greater degrees of body composure as the car approaches its limits, making it more predictable and controllable on the road and track;

3.To closely approach the on-road ride quality of the standard M12.

In order to achieve this, Noble started by replacing the 3R model’s dampers with highly sophisticated, bespoke Dynamic Suspensions units, supplied by Multimatic Technical Centre Europe. These coil-over dampers were chosen after objective testing on Multimatic’s 4-post test rig, followed by subjective evaluation on road and track, including Germany’s famous Nurburgring.

The dampers are monotube units, featuring an impact-extruded aluminium body to minimise weight, and have 45mm sintered pistons and 14mm shafts, incorporating a proprietary low friction-sealing system to optimise performance. Damping levels are fixed, though a threaded external body does allow the M400′s ride height to be adjusted, if required. As with all Nobles, double wishbones are fitted all round.

Complementing the Dynamics dampers is a revised steering rack, which allows a further 0.8 of a turn between locks, while retaining the same ratio found on other Nobles (to make this possible, the footwell has been re-designed and is now double-skinned, adding further strength to the car’s structure). There are now 2.5 turns from lock to lock (standard M12: 1.7 turns) which gives drivers potentially more control if the car is oversteering on a track. Naturally, this revision has also allowed improved manoeuvrability at lower speeds.

All Nobles are famed for their phenomenal roadholding, but the M400 raises the bar even higher. Replacing the M12 model’s Bridgestone SO-3 tyres, are Pirelli P-Zero Corsas of identical size. The Pirellis are directional and asymmetric in design and their softer compound offers increased levels of grip and steering feel. The M400′s high-speed control has also been enhanced by the Pirelli’s stronger sidewalls, which have a high resistance to flex under extreme cornering forces.

The M400 is the first Noble production car to use an anti-roll bar (ARB), which is fitted to the front suspension only. Designed in-house, the ARB weighs just 6kgs, thanks to hollow components which have been laser-cut and CNC-machined. While no road-going Noble has ever been fitted with an ARB before, Martin Short’s Rollcentre team is currently using the factory-designed system on its GT Cup Noble M12 this season, and is convinced of its worth under race conditions.

In order to arrive at the M400′s 400bhp per tonne power to weight ratio, Noble has managed to shave 20kgs from the M12′s already slender kerbweight by removing the air conditioning pump and its assorted plumbing. While air conditioning is a cost option on the standard 3R model, no cars have left the factory without it, hence its inclusion in the 3R’s kerbweight figure. However, Noble anticipates that M400 owners will be more likely to forgo this feature in favour of a superior power to weight ratio. Air conditioning will remain a cost option on the M400.

Brakes are 330mm diameter discs all round, with four-pot callipers, taken from the current M12 range. The M400 adds a revised pressure control valve, which sends more bias to the rear brakes.

Interior

In keeping with the M400′s ‘race-car meets road-car’ remit, all models will be trimmed throughout in high-quality black Alcantara and fitted with all-new Sparco race seats. The seats themselves are trimmed in a hardwearing black jaquard fabric, and fitted with an anti-slip cushion, as well as removable backrest and under-thigh pads. Both seats are fore and aft adjustable, and can be tilted backwards and forwards for maximum comfort. As with all Nobles, the steering column can also be adjusted for reach.

Bearing in mind that the M400 will be popular among circuit drivers, Noble has moved both seats in towards the centre of the car by 15mm to allow more headroom at the side of, and above, occupants’ heads, especially if they’re wearing crash helmets. This re-positioning has also removed the slight pedal offset found in standard M12s. All M400s come as standard with four-point race harnesses, as well as a conventional inertia-reel safety belt for road use.

While the basic dash architecture will be familiar to current M12 owners, the M400′s cabin also receives a combined oil temperature and pressure gauge incorporated into the central switch-panel and ‘M400′ badging on the steering wheel boss.

2005 Noble M400
Year 2005
Make Noble
Model M400
Engine Location Mid
Drive Type Rear Wheel

Performance
0-60 mph 3.5 seconds.
Top Speed 186 mph | 299.3 km/h Similar top speeds

Engine
Engine Configuration V
Cylinders 6
Aspiration/Induction Twin-turbocharged
Displacement 2968.00 cc | 181.1 cu in. | 3 L.
Valves 24 valves.
4 valves per cylinder.
Horsepower 425.00 BHP (312.8 KW) @ 6500.00 RPM
Torque 390.00 Ft-Lbs (528.8 NM) @ 5000.00 RPM
HP / Liter 141.7 BHP / Liter

Transmission Information
Gears 6
Transmission Manual

Dimensions
Seating Capacity 2
Doors 2

Steering
Turns lock to lock 2.50

Brakes
Front Brake Size 330.001 mm | 13 in.
Rear Brake Size 330.001 mm | 13 in.

2+2=5 has nothing to do with new math, chaos theory, quantum mechanics, or Buddhism. Rather, 2+2=5 refers to George Orwell’s book 1984, Part Three, Chapter Two. It is a passive-aggressive, too-subtle, protest against American Imperialism.

Of course, this is the kind of reference that paints the left into a corner, because as long as they are viewed as passive-aggressive, snobby, elitist, exclusionary and intellectual — like they’re looking down their collective nose at “normal folk” — they will never make it back into the White House.

Nobody like an insufferable know-it-all, especially one who can’t say what he means. Ask Al Gore.

Sadly, all of the 2+2=5 references are not making the rounds.

I didn’t make the connection to Orwell’s 1984 until I saw the 1984 1984 with John Hurt and the beautiful Suzanna Hamilton.

The scene is masterful — the 2+2=5 scene, and in fact all of them… The movie is bloody brilliant at capturing it. A real and true distopia.

Here is most of the scene, from George Orwell’s book 1984, Part Three, Chapter Two

‘Do you remember,’ he went on, ‘writing in your diary, “Freedom is the freedom to say that two plus two make four“?’

‘Yes,’ said Winston.

O’Brien held up his left hand, its back towards Winston, with the thumb hidden and the four fingers extended.

‘How many fingers am I holding up, Winston?’

‘Four.’

‘And if the party says that it is not four but five — then how many?’

‘Four.’

The word ended in a gasp of pain. The needle of the dial had shot up to fifty-five. The sweat had sprung out all over Winston’s body. The air tore into his lungs and issued again in deep groans which even by clenching his teeth he could not stop. O’Brien watched him, the four fingers still extended. He drew back the lever. This time the pain was only slightly eased.

‘How many fingers, Winston?’

‘Four.’

The needle went up to sixty.

‘How many fingers, Winston?’

‘Four! Four! What else can I say? Four!’

The needle must have risen again, but he did not look at it. The heavy, stern face and the four fingers filled his vision. The fingers stood up before his eyes like pillars, enormous, blurry, and seeming to vibrate, but unmistakably four.

‘How many fingers, Winston?’

‘Four! Stop it, stop it! How can you go on? Four! Four!’

‘How many fingers, Winston?’

‘Five! Five! Five!’

‘No, Winston, that is no use. You are lying. You still think there are four. How many fingers, please?’

‘Four! five! Four! Anything you like. Only stop it, stop the pain!’

Abruptly he was sitting up with O’Brien’s arm round his shoulders. He had perhaps lost consciousness for a few seconds. The bonds that had held his body down were loosened. He felt very cold, he was shaking uncontrollably, his teeth were chattering, the tears were rolling down his cheeks. For a moment he clung to O’Brien like a baby, curiously comforted by the heavy arm round his shoulders. He had the feeling that O’Brien was his protector, that the pain was something that came from outside, from some other source, and that it was O’Brien who would save him from it.

‘You are a slow learner, Winston,’ said O’Brien gently.

‘How can I help it?’ he blubbered. ‘How can I help seeing what is in front of my eyes? Two and two are four.’

‘Sometimes, Winston. Sometimes they are five. Sometimes they are three. Sometimes they are all of them at once. You must try harder. It is not easy to become sane.’

He laid Winston down on the bed. The grip of his limbs tightened again, but the pain had ebbed away and the trembling had stopped, leaving him merely weak and cold. O’Brien motioned with his head to the man in the white coat, who had stood immobile throughout the proceedings. The man in the white coat bent down and looked closely into Winston’s eyes, felt his pulse, laid an ear against his chest, tapped here and there, then he nodded to O’Brien.

‘Again,’ said O’Brien.

The pain flowed into Winston’s body. The needle must be at seventy, seventy-five. He had shut his eyes this time. He knew that the fingers were still there, and still four. All that mattered was somehow to stay alive until the spasm was over. He had ceased to notice whether he was crying out or not. The pain lessened again. He opened his eyes. O’Brien had drawn back the lever.

‘How many fingers, Winston?’

‘Four. I suppose there are four. I would see five if I could. I am trying to see five.’

‘Which do you wish: to persuade me that you see five, or really to see them?’

‘Really to see them.’

‘Again,’ said O’Brien.

Perhaps the needle was eighty — ninety. Winston could not intermittently remember why the pain was happening. Behind his screwed-up eyelids a forest of fingers seemed to be moving in a sort of dance, weaving in and out, disappearing behind one another and reappearing again. He was trying to count them, he could not remember why. He knew only that it was impossible to count them, and that this was somehow due to the mysterious identity between five and four. The pain died down again. When he opened his eyes it was to find that he was still seeing the same thing. Innumerable fingers, like moving trees, were still streaming past in either direction, crossing and recrossing. He shut his eyes again.

‘How many fingers am I holding up, Winston?’

‘I don’t know. I don’t know. You will kill me if you do that again. Four, five, six — in all honesty I don’t know.’

‘Better,’ said O’Brien.

But as a marketing anti-president, anti-white house campaign it suffers from too much subtlety, too much ivory tower, and too much snobbery. It is passive-aggressive and frustrating — way too much nudge nudge, wink wink. Want to know why the left is considered exclusive, elitist, and snobby? Because they bloody well are!

Sometimes you just have to say what you mean.