In my mind, from my time as a child (too young to watch it first-run, but my parents did) and through repeats and syndication (it was on every evening in Honolulu growing up) and through its 1972-1977 run of 251 episodes of M*A*S*H, starting from season one, disc one from Netflix.

This show haunts me but is sort of like my glory days in high school, maybe my memories are clouded by my parents’ love for M*A*S*H and its merry pranksters, Benjamin Franklin “Hawkeye” Pierce, John Patrick Francis Mulcahy, Margaret “Hot Lips” Houlihan, Maxwell Q. Klinger, John Francis Xavier “Trapper” McIntyre, Henry Braymore Blake, Franklin Marion “Frank” Burns, Walter Eugene “Radar” O’Reilly, B. J. Hunnicutt, Sherman Tecumseh Potter, and Charles Emerson Winchester III.

Well, I finished the first disc of, I think 7 episodes, including the pilot and I must say that the show started off on blocks, sprinting away from the pilot.  I am so excited about watching the show in broadcast order because, as you know, watching old series like this is a nonlinear and atemporal experience, from Trapper to B.J., from Blake to Potter, from Frank to Charles — completely without self-consciousness.

Anyway, thanks to DVDs individually mailed to me in Portland, over time, by Netflix, I will have seen all the episodes of MASH at some point in the future and I am pretty sure my life will be changed when this is over.  The only thing I can say to you millennial whipper-snappers — and to many folks my age who were out of the loop — is that watching the entire five-years of M.A.S.H. in order should be your queue after you get through Buffy the Vampire Slayer, Freaks & Geeks, and Undeclared.

Berlin is surely the coolest city on earth. Erika La Tour Eiffel (AKA Erika Mauer) was my next-door neighbor for a while in Berlin.  She is an Objectum Sexual and here is her story! (You can watch all of the episodes here):

Don’t let the unique nature of her sexual orientation to turn you off to her.  She’s a badass and have accomplished amazing things in her 37+ years. She is coo, she is creative, and she is unique, for sure! I like her, she’s cool and doing cool things and definitely living her life her way.

Erika “Aya” Eiffel is authentic, amazing, and a world-class Olympic archer and was trained in Japan in the art of the Samurai sword and was actually conferred a world title in Soga-Ryu iai-batto-jutsu, san-dan (3rd level black belt) in Toyama-Ryu iai-batto-jutsu, and san-dan in the Zen Nihon To-Do Renmei:

From Erika “Aya” La Tour Eiffel’s Bio

I always had a fascination for weapons. Strange you say? Strange enough, that it lead me to start martial arts. I wanted to learn to use the Japanese katana. My plight eventually took me to Japan to study with the true masters of Japanese sword fighting. A few years ago my back nearly won the battle but after seven months of rehab, I returned and won a World Title and became the youngest instructor in the art of Soga-Ryu iai-batto-jutsu. I continued my love of the Japanese sword and earned the rank of san-dan (3rd level black belt) in Toyama-Ryu iai-batto-jutsu and also achieved san-dan in the Zen Nihon To-Do Renmei. I know, I know, I need start a webpage just dedicated to my other life as a swordswoman in Japan!

How cool is that?  Amazing!  Well, it doesn’t stop there… Erika “Aya” Eiffel transitioned away from swordsmanship to becoming an Olympic archer using her beloved recurve bow, Lance:

Archer Spotlight on Aya La Brie By Steve Ross

Having only started her archery career four years ago in 1999, Erika “Aya” La Brie had a tremendous year competitively in 2004. She was part of the Women’s Compound Team that took home a gold medal and new world record at the World Target Championships in New York City this past July. At the NAA Nationals, she shot both recurve and compound taking 10th and third place respectively. Aya also shoots the modern Longbow, traditional Japanese bow and is skilled in martial arts. I managed to catch Aya during an archery “holiday” due to a mountain bike accident.

USAA: I heard you recently had a serious mountain bike accident. What happened and will it impact your archery plans for the rest of the outdoor season?

Erika “Aya” La Brie: Well, I prefer to commute on my mountain bike as a form of cross training for my archery and last Wed. was no different. I was crossing a street on the walk signal and a truck came from the outside lane and turned in front of me. He sent me sailing when I tried to veer and brake. I flipped twice and crashed in a heap in the middle of the street. He paused only long enough to see if I was alive and sped off once I sat up.

I ended up with three mashed ribs, elbows, knee and ankle and large scrapes on my back. Fortunately, I always wear a helmet, which cracked. Otherwise, I have no crippling injuries. However, it did put a damper on the IBO Worlds, which I had to fly to the next morning followed by a five-hour drive. I managed to shoot but was in a lot of pain the whole weekend. Since my return, my training has been put on hold for the next few weeks to let my ribs and knee heal. I have never taken more than two weeks off from training and will have to rely on mental imagery until I can shoot again. Mental training helped me earlier this year when I was hospitalized for two weeks. All the experience gained from this year will help put together a good regimen until I’m ready to hit the range again.

USAA: I’m glad you’re ok and will only need a short break. You have had a fantastic year; shooting on the women’s compound team that shot a new world record must have been great.

Erika “Aya” La Brie: “Fantastic year” is more of an understatement to describe the year I’ve had! I started archery with recurve in 1999 and shot for one year before an injury forced me to shoot with a release if I wanted to continue shooting. So I picked up compound and shot for a year until last year when my hand healed and I could shoot fingers again. I switched back to recurve and made the U.S. World Field Team and alternate for the World Indoor Team. However, after shooting the Vegas Shoot this year with compound and recurve I decided I wanted to shoot both bows for NAA ranking. I had already decided I would shoot both bows at the Target Nationals, so I needed to divvy out the USAT events between both to meet the requirements. Indoor Nationals was the first step for my compound and decided the AZ Cup would be the second. The rest of the season would be recurve. Famous last words…

USAA: Tell me about shooting at the World Target event; do you treat it any different than just a normal FITA event?

Erika “Aya” La Brie: I was still in a dream-like state when I arrived in New York after making the U.S. Compound Team. I never ever imagined I would win the FITA and OR at the Arizona Cup, Texas Shootout and Gold Cup! Now I was standing on the shooting line at the World Target Championships!

All my FITA’s up to that point, I had trained myself not to fear the consequences of my shooting because I shot only for me. If I shot poorly, surely I would not shrivel up and die. Now for the first time I felt the weight of being on a team and representing the USA. My teammates were all experienced veterans and after having some difficulties on the first day of the FITA, I was afraid I would not be permitted to shoot the team round as the coach and other members questioned my experience. I pushed myself even harder and achieved several personal bests in the FITA and the matches. Now I felt that I had to prove myself to my team and to my country. To my greatest relief, the coach chose me to be the starting shooter in the team round. Since I was a rookie and had no expectations other than to shoot my best, I feel very blessed that I share a world record and have a gold medal.

USAA: Did you do any special training?

Erika “Aya” La Brie: Two weeks prior to the World Target, I moved to the Archery International Training Center in Carbondale, Ill. I worked on my backup bow and practiced shooting matches and having to deal with equipment failure etc. Good thing because I had to use my backup bow for one of the team matches. But not all my training was for the Worlds. I also had to train for the ESPN Great Outdoor Games, which was held just prior to the worlds. The Games required a speed setup and also a considerably faster shooting style than I use for target.

USAA: I don’t know of many archers who in the matter of just a few years are competing at the level you are. Do you credit some of this to your background in martial arts?

Erika “Aya” La Brie: I have made two world teams in four years with two different bows. I guess it is not common, but I have always felt my archery was a continuation of the martial arts I started many years prior to picking up a bow and arrow.

USAA: From what I understand you were a serious student of Japanese swordsmanship and Kyudo (Japanese archery). Can you describe this training?

Erika “Aya” La Brie: When I started martial arts, I quickly realized that contact martial arts was not a field I should explore if I wanted to preserve my kneecaps. So it seemed reasonable that I should fall in love with weapon’s work. The Japanese sword became my top choice from an arsenal of amazing traditional weapons. Along with training to draw, block and cut, I learned the value of becoming “one with your weapon.” This approach to fighting is where I found the most valuable tool for the mental game I currently use. Being so in tune with my katana definitely facilitated my way to winning the World Cup seven years ago. The katana was not a choice weapon for women. The training was rigorous and dangerous as we used live blades and actually cut in practice. Ask me how dangerous someday!

When I started Kyudo, I found myself getting very frustrated because of a handicap in my right shoulder. Regardless of how much I practiced, my shoulder refused to relinquish the flexibility I needed for certain motions in the shooting sequence. I shot four hours every day on a rooftop range at a Shinto shrine in Kamakura with my Japanese bow (yumi). Six months later I beat my entire school at a dojo tourney. I also was the first female non-Japanese to be inducted into the Ogasawara School of Mounted Archery. However, I knew that the beauty that made Kyudo an art would never be found with the imperfections in my form. I never even cared if I hit the target. I only wanted to shoot with beautiful style and form. I most definitely credit my training in martial arts to my advancement in archery. My bow is NOT equipment but an extension of my own being, just as my katana and my yumi were. My form, also unorthodox in many ways, is a style of my own and one that I am committed to.

USAA: You shoot Olympic style recurve, FITA compound, and various traditional bows. As for tournaments, you participate in NAA, 3-D, FITA and NFAA. Am I missing anything?

Erika “Aya” La Brie: I am still new to 3-D but have competed in a couple ASA and IBO tournaments each. I would like to shoot more 3-D but most are on the other side of the Mississippi. Since moving to Colorado, I have enjoyed shooting in CSAA (Colorado State Archery Association) tournaments and have broken nine state records since last December with all three bows. I am also new to the NFAA this year and was surprised to find a whole different organization with a different approach to target and field shooting as compared to the NAA.

USAA: Do you find it difficult switching between styles?

Erika “Aya” La Brie: This is the most frequently asked question. I learned recurve from a coach in Japan, but I taught myself to shoot compound and recently, modern longbow. Strange enough, my styles are so different from each other that I do not find it hard to switch, even in the same tournament and on occasion, the same shooting line. I find it a challenge to shoot all three bows at the same event, kind of like an archery triathlon.

USAA: Do you have a personal coach?

Erika “Aya” La Brie: When I started recurve archery in April of 1999, I had a wonderful coach for six months: Tastuo Nobori. He was my only coach and was very strict about mental and physical conditioning. But the foundations that he laid, I still use today. I’ve never had a compound coach. I just wanted to continue shooting so badly that I figured out how by applying what I learned with recurve to compound.

USAA:What is your training schedule like?

Erika “Aya” La Brie: I try to shoot four hours every day with focus on repetition of my shot sequence. At the end of training I usually do stamina exercises with my bow followed by a short run. I also cross-train by riding 30-50 miles or more a week on my mountain bike. I also jog 5 miles/run, a couple times per week. Every night just before bed I take a hot shower and stretch for 20 min. NO exceptions! I also do a lot of visual training using former pressure situations as the model.

USAA: Would you like to mention anyone in particular for giving you support this year?

Erika “Aya” La Brie: I never dreamed I would have the support that I do in archery. My greatest being from the Lord above. My sponsors are TechnoHunt, Doinker, Sure-Loc, Golden Key Futura, Carter and Specialty Archery. I would like to thank Hoyt USA for making great compound and recurve bows.

USAA: What are your compound and recurve setups?

Compound: 60# Hoyt UltraTec XT3000 Cam 1½, Easton X-10 500 Spin Wings, SureLoc Supreme, Specialty Super Scope 6X, Doinker² Stabilizer,

Recurve: 44# Hoyt Avalon+ and FX Limbs, Easton ACE 570, SureLoc FITA Extreme

She is also on the 2009 National Team for Archery, Recurve Bow:

The 2009 Senior USAT Team includes:

Recurve

Men       Women

Dan Schuller – Mercer, PA   Karen Scavotto – Enfield, CT

Joe McGlyn – Floral Park, NY  Erin Mickelberry – Bothell, WA

Jason McKittrick – Holton, IN  Stephanie Miller – Naperville, IL

Dakota Sinclair – Ridgecrest, CA  Lori Cieslinski – Howell, MI

Ted Holland – Westminster, CO  Kendra Harvey – Rio Rancho, NM

Jake Kaminski – Edgewater, FL  Erika “Aya” Eiffel – Suisun, CA

Timm Hines – Kent, WA   Amanda Nichols – Cheyenne, WY

Tyler Domenech – Holtwood, PA  *Jennifer Nichols – Cheyenne, WY

*Vic Wunderle – Mason City, IL  *Khatuna Lorig – Los Angeles, CA

Here are some more newspaper articles you can check out:

Woman with objects fetish marries Eiffel Tower

Erika La Tour Eiffel, 37, a former soldier who lives in San Francisco, has been in love with objects before. Her first infatuation was with Lance, a bow that helped her to become a world-class archer, she is fond of the Berlin Wall and she claims to have a physical relationship with a piece of fence she keeps in her bedroom.

But it is the Eiffel Tower she has pledged to love, honour and obey in an intimate ceremony attended by a handful of friends.

She has changed her name legally to reflect the bond.

Before returning to Paris for her first wedding anniversary, Mrs La Tour Eiffel visits the Berlin Wall, where her affection for what many Germans see as a symbol of repression leads to an uncomfortable encounter with a member of the staff at the Checkpoint Charlie museum.

She explained that she feels an affinity with the wall: “I am the Berlin Wall. Hate me, try to break me apart, but I will still be here, standing.”

‘I married the Eiffel Tower’

Imagine a world in which people seem hostile while inanimate objects appear friendly – even affectionate. Imagine dreading the touch of another human but longing for a passionate encounter with a large public structure. This is the strange world of the “objectum sexual”– a group of people, mainly women, whose intimate lives revolve around objects with which they say they share romantic and sexual love.

As a documentary film-maker passionate about exploring psychological aspects of human nature, I have made films about bigamists, domestic violence and co-dependent anorexic twins. Modern society is a never-ending source of these stories. It is still exceptional for a father to lock up his daughter for 24 years in a cellar, but scratch the surface and it seems that good personal relationships are rare. To fill their emotional needs, people are increasingly turning to a variety of substitutes: from internet virtual reality and food to… well, objects.

On first meeting, Erika La Tour Eiffel appears extraordinarily ordinary. An ex-US Army soldier, the 36-year-old lives in San Francisco. She is also a former world champion in archery – propelled to success, she believes, by her love for Lance, a bow. She now claims to be married to the Eiffel Tower, following a ceremony with friends last year in Paris, at which she promised eternal love to the iron monument and changed her name legally to reflect the bond. “There is a huge problem with being in love with a public object,” she says sadly. “The issue of intimacy – or rather lack of it – is forever present.”

She is currently married to the Berlin Mauer, which is why her name has changed to Erika Mauer.

Here’s a smashing list from Lee Odden over on Online Marketing Blog, Best and Worst Practices Social Media Marketing:

• Start with a plan, not tactics.  Research and build a Social Media Roadmap involving:  Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics.

• “Give to get” – Successful social media marketing programs involve listening and participation. That participation centers around giving value before expecting anything in return. This is not “sales” as you know it. But companies can definitely increase sales as a result.

• Commit resources & time to be successful or you may very well fail. It’s important to forecast labor hours, who, what, when, how and where with the intention of succeeding, not just experimenting. If a social media effort is successful, scalability will be an even bigger issue if you don’t plan for it.  Hiring a community manager for example, may not be justified when a social media monitoring program is started or with a new company, but a job req and understanding of the role should be ready in case it’s called for.

• Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.  Objectives, strategy and doing your homework about a community should make it pretty obvious what types of commercial messages are appropriate.  Being transparent about intentions might come in the form of stating a purpose:  ”Brand XYZ has created this Facebook page to help consumers make better choices about Topic XYZ”.  It’s fine if goals are to increase sales, but participation should be focused on providing the kind of value that facilitates sales – not attempting to make sales directly. When is the last time you purchased something other than a virtual cupcake on Facebook?

• Understand, you do not control the message.  Old habits die hard and there’s a tendency to want to treat social media participation like advertising where the ability to control messaging is the norm. Once information or media is available on the social web, people will inevitably mash it up, stretch it, pull it and reshape it according to their interests. Brands need to protect their identities, copyright and intellectual property for sure, but rather than “controlling the message” marketers should encourage the mashup and creativity.

• Welcome participation, feedback and co-creation. As comfort levels rise with social web participation, companies will see opportunties to encourage participation with communications, especially with brand evangelists. Developing relationships and community within social communities on the web can facilitate buy in, provide invaluable feedback and crowdsourcing opportunities.

• Metrics should roll up to objectives and objectives should be relevant to the channel.  More than a few companies see evidence of other social media efforts ranging from Superbowl commercials on YouTube to social participation during and after President Obama’s campaign, and “want that too”.  Direct marketing is the lens through which many social media efforts are first viewed, with a tendency to focus on action “A” resulting in “B” outcome. Social media marketing is more like public relations than direct marketing. It’s more like providing resource “A” results in “action “B” that influences outcome “C”. Metrics for success need to consider the pre-goal performance indicators like number of “friends”, comments, links, etc as well as commercial outcomes influenced by social media participation.

Check out his worst practices as well over at: Best and Worst Practices Social Media Marketing.

This is Why it is Called the Touch Bar in NYC

Originally uploaded by Chris Abraham

I wondered why the Touch Bar in NYC was called the Touch Bar. Well, here’s the reason: all of the bar-tops are touch-sensitive and light up when molested. Here’s a video illustrating the effect. Thanks to Mashable for hosting the Summer Mash NYC at Touch and for buying me several drinks.