I posted version one of this article on my blog already. I showed it to Matt Creamer, my editor over at AdAge, and he told me he didn’t care if I had already posted it but that I would need to add a couple primer paragraphs to bring people into the history behind the Whopper […]
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Burger King Fails With BK Boxers » Adrants
Controversial ads can help boost a brand - PRWeek US
Eric Yaverbaum, president and CEO of Ericho Communications, says the press might not be good, but this kind of attention effectively multiplies the company’s ad buy and drives consumers […]
Please enjoy my latest AdAge Global Idea Network blog post, Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook: (Via Adage)
Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook
Recently, I was a speaker at a conference in […]
The answer, of course, is “it takes about ten years of suffering hard work to become an overnight sensation.” In the case of new media and Web2.0, you can so that in a lot less time. Being an early — the earliest — adopter doesn’t hurt, but it isn’t necessary, really. However, any way you […]
Matt and I rushed this post tonight. I received the email three hours ago, IMed Matt, and we got it out now. I love blogging for this. I hope you enjoy this new post, Pepsi Apologized to Me For Its Suicide Ads:
Pepsi Apologized to Me For Its Suicide Ads A close-up look at […]
I manage a LocateADoc.com profile for a doctor friend of mine. As a result, I receive their newsletter, etc. Today, I received an interesting email newsletter with the titillating title, 3 Tips to Keep Patients Coming In, Despite The Economy. So, with no further ado, here are the three tips — and they’re as good […]
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it […]
According to Jonathan Trenn, over at Marketing Conversation — Bob Garfield’s “Chaos Scenario” may start locally — the world of advertising is in a place of chaos — spanning the dead zone between traditional advertising methods and new media advertising.
Bob Garfield’s “Chaos Scenario” may start locally
If you haven’t read Bob Garfield’s presentations of how […]
John Brownlee of Boing Boing Gadgets cracks me up. He is one the reasons why have so much fun in Berlin. I just got off the phone with him and he dropped that he blogged about my business partner, Mark Harrison.
A private moment with Steve Jobs by John Brownlee
My friend Mark Harrison is […]
Boing Boing Wolves Take Out a Comment Spammer
I was just farting around Boing Boing Gadgets, enjoying the fine work over there, post amusement over seeing my business partner become immortal in a Boing Boing post and referred to as “a globe-trotting alpha male who spends winters rubbing elbows with bikini models down in Mauretius and summers either indulging in sport […]