Tag Archives: maelstrom

Online Reputation Defense: Resistance is Futile

Sunday, July 6th, 2008

When it comes down to it, reputation defense and crisis management demands engagement: resistance is futile. Here’s some excellent advice from Local Advertising Journal about the risks and rewards of Online Reputation Management: Eliminate the Negative:
A negative review of your business or product is detrimental to your online reputation, but if it is managed correctly […]

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Online Reputation Management

Friday, November 17th, 2006

Check out NPR’s amazing coverage of online reputation management, Startups Help Clean Up Online Reputations, or just listen to it.
People call me the cleaner because one of my strongest skills is cleaning online reputation. I call it “defensive SEO,” which is to say, if you have a lot of bad stuff come up when […]

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