Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari:  Kari, what you’re doing for your current blogs is more editorial writing.  While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc…  It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio.  How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR?  Can you see a continuum?  Can you maybe help the fogies of traditional PR find their way to digital PR?  If you can light the path and maybe even map the way, you’re golden.  Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation.  Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step.  The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure.  If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means.  You don’t have to act out of your focus.  Take what you already love and then just spend some time getting meta on it — spend some time playing.  Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically.  Do things like create your own case studies and give away the sort of campaigns you might recommend yourself.  Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business.  You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!

Google is now fully able to attain the Holy Grail of email: the unified mailbox, via Lifehacker and the Google Blog:

Earlier this month a feature appeared in Gmail Labs: multiple inboxes based on labels. Zach Gellar, over at The Official Gmail Blog, has a great tip for leveraging the multiple-inbox trick into a full fledged control panel for multiple email accounts:

1. Turn on Multiple Inboxes from the Labs tab under Settings.
2. Set up a filter to auto-archive all mail sent to your work or school address.
3. Customize one of your multiple inboxes to show mail sent to your other address. To do this, go to the Multiple Inboxes tab under Settings and set up one of the panes to search for mail sent to your other address.
4. (Optional) Use a “custom from” address so that replies will be sent from Gmail but as if they’re from your other account. This way, your coworkers or classmates won’t know the difference.

Once you’ve set your email to be forwarded and properly labeled, you can use the other inboxes not as subdivisions of your primary Gmail account, but as inboxes for separate email accounts. Genius!

My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all.  Don’t judge me!  For more information, check out the Audience Machine website!

Social Networking Pioneers Launch Audience Machine To Help Online Brands Leverage Shared Interests Across Social Networks

Audience Machine to provide unique social networking technologies and viral marketing services to Brands, Entertainment, Health & Wellness and Education Companies

Los Angeles, CA and Charlottesville, Virginia - February 17, 2009 – Social networking and viral marketing expert, VBMA (Viral & Buzz Marketing Association) board member, and Perceptions, Practices & Ethics in Word of Mouth Marketing author Todd Tweedy today introduced, Audience Machine Inc., a unique technology company helping online brands who want to identify, cultivate and mobilize communities of individuals with shared interest across social networking sites to build their businesses using Audience Machine’s online marketing tools.

Guided by Tweedy, and video technology pioneer and advertising veteran Dan Bates, Audience Machine helps brand and product managers, chief marketing officers as well as ecommerce executives to establish new networks of social networking connections and dialog in support of purchasing preferences and participation in word of mouth referrals.

“Social networking sites like Facebook and MySpace are relationship amplifiers for brands, products and services that can have a profound influence on preferences, referral behavior, information consumption and internet usage if advertisers are prepared to listen to, act on and match the right technology and community practices to support a desired purchase outcome or subscription,” noted Todd Tweedy, co-founder and CEO of Audience Machine. “There is a natural migration of dialogs from offline sources to online social sharing sites. Marketing executives want to embrace customer-facing ad strategies and incorporate social networking processes in their firm’s online marketing DNA that can boost product perceptions and potential sales but many enterprises lack the expertise and resources to realize those objectives. Audience Machine was founded to give online brands unique technology solutions, community development processes, marketing services, analytics, and expertise they need to engage and collaborate with audiences.”

Audience Machine also announced that is has signed a strategic business development consulting agreement that will be led by Provident Financial Management, a prominent established leader in entertainment and media business management.

“Audience Machine is at the heart of an evolving consumer-facing marketing phenomenon that is transforming connections on social networks into a powerful audience generation channel. Led by an experienced executive team and founded on concrete business fundamentals with a number of high-profile clients already on board, Audience Machine is a rising star among our media and communication clients,” stated Craig Sussman, Business Development Director at Provident. We’re excited to support Audience Machine as they grow their technology and services business practices with customers that want and need to expand and sustain business growth by creating networks of social commerce.”

Word of Mouth Communications Opportunity

The eighth annual Burson-Marsteller/PRWeek CEO Survey published in November 2008, which surveys CEO’s about the changing influence of different types of media as well as plans for digital communications including social networking, reported that 60% of CEO’s noted that word of mouth has the fastest growing influence on business in the past three years but that just one-fifth of firms have used social media to communicate with stakeholder groups.

The proliferation of social networking and community sites has transformed viral and word of mouth marketing practices into a practical and necessary communication solution due in part to research findings that note that nearly 80% of consumers trust recommendations from people they know over all forms of advertising and marketing. These authentic and trusted voices serve an important role by distributing compete information for others to act upon across search engines and into indexes of shared knowledge that people can access along with advertiser-generated experiences and evidence whenever 1,463,632,361 internet users from around the world – based on Internet Usage and Population in North American data provided by Internet World Stats – need to research a brand, product or service.

Audience Machine Team

Led by Tweedy, who’s career started in the political grassroots mobilization arena working on Presidential, Senatorial, Congressional, Inaugural and issue-based public relations campaigns, the Audience Machine team has 35 years of combined leadership experience in online marketing, real-time communications, ASP development, video ad technology, viral marketing, search engine optimization, and community development practices.

Dan Bates, co-founder, president and COO brings a vast wealth of knowledge in community technology development, online video, online advertising and a decade’s experience in filmed entertainment and music. Bates previous served as CEO of Avant Interactive, an object-based video ad serving technology provider.

About Audience Machine

With offices in Los Angeles, California and Charlottesville, Virginia, Audience Machine is a provider of unique community technology solutions and online marketing services. Audience Machine works with online brands to identify, cultivate and mobilize communities of shared interest to establish social commerce that CMO’s, brand and product managers, and ecommerce executives can enlist to grow their business. The company is privately held. For more information, please visit Audience Machine’s website – http://www.audiencemachine.com, email info@audiencemachine.com, or call 1.800.573.1536. Audience Machine is presently engaged with several beta customers and will release its first product in Q2 of this year.

About Provident Financial Management

Established over twenty-five years ago with offices in Los Angeles, Woodland Hills, San Francisco and New York, Provident has become a leader in various entertainment and media business management practices. Provident recently established a strategic and business planning department to assist mid sized and emerging entertainment and media companies with their growth and business development needs. Provident Financial Management is part of RSM McGladrey one of the largest and most prominent accounting firms in the world. For more information on RSM McGladrey, please visit http://www.rsmi.com.

Keyword Tags:
social networking, online marketing, viral marketing, audience machine, provident financial management

PR Contact: Todd Tweedy
434.996.6370
todd@audiencemachine.com

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We at Abraham Harrison, LLC, can win you tremendous respect, gratitude, and powerful word-of-mouth promotion from the very word-of-mouth driven online communities. The staff of Abraham Harrison can be answering the questions people are asking and providing needed information to make you a valued, respected, and trusted members of the communities.

Our goal is to ensure that your brands are perceived as trusted member of society, contributing more than they are taking. Such good citizenship is rewarded in the online community by word-of-mouth endorsements, both at the influencer and at the grassroots level, both of which we will seed, encourage, and amplify.

The staff of Abraham Harrison, LLC, can be present for you in the forums, social networking sites, (SNS’s), and comment-based conversations and use these contributions as “gifts” for both the influencers and for us to leverage in spreading the “good news” about your brand.

In addition, the staff of Abraham Harrison will set your key staff members up as influencers themselves with their own platforms via a blog, and potentially via podcasts and video blogging. The information they present can be made to be valuable, desired, and will make them trusted and honored go-to people.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

In an effort to really get to know the folks who are “in my space” and in the space of my firm, Abraham Harrison, I downloaded the AdAge Power 150 OPML and hacked it into a spreadsheet.  Then, I had my team look up the names and emails behind the 781 blogs of the Power 150. Then, I reached out to all of them, looking to see if we could maybe do something together, may be get to know each other a little bit better. I offered the list I collected for free and offered to help put together some sort of community.  Well, who knows if these things ever work or not; however, we at Abraham Harrison LLC have had a lot of practice at reaching out to bloggers via email on behalf of our clients and earning hundreds of supportive and awesome “earned media” blog posts.  Jon Burg’s Future Vision agrees in his article The difficult art of cold pitching – Chris Abraham’s pitch to the AdAge Power 150.  Thanks, man — I really appreciate the kudos!

the difficult art of cold pitching – Chris Abraham’s pitch to the AdAge Power 150

Call it ePR, blogger outreach/relationship management, networking, social media activation or social marketing…  at it’s heart, this is the practice of speaking with the community;  enlisting bloggers and the community at large, to speak about your efforts and on behalf of your brand.

• If you have a relationship with a blogger, you can leverage this relationship to drive your brand/client.
• If you do not yet have a relationship, you have to start building one.
• If you need something done today, and don’t have a relationship, you need to resort to the daunting cold pitch: pitching your product or service without any prior interaction.
  

Chris Abraham, a noted blogger and popular twitterer, recently sent out a private email message to many of the bloggers on the Ad Age Power 150 list, asking them to register their contact information.

His note was personal, personable and extremely well written.  It felt like he was really speaking to me.  No, he didn’t mention any of my previous posts.  And yes, there is a strong likelihood that this letter was a form letter.  Nevertheless, this letter feels somewhat warm, an incredible accomplishment for a cold pitch.

The Pitch

Hi there Jon

I wanted to reach out to you since you’re a current fellow member of the AdAge Power 150 with Future Visions. Please excuse the form email but there are over 780 current Power 150 members. I am popping you this note for two reasons: first, I would like your help to do something with this list; second, I just want to update you as to what I am up to.

To create this list, I collected the OPML file free off of the Power 150 page on Adage and expanded it into a list with names and emails. I would love to share the list with you so please pop me an email if you would like a copy. I was hoping we might figure out a way to keep in better touch as a group of marketing, PR, and advertising bloggers. Please shoot me any ideas you have. I was thinking we could create a community group to share news, ideas, and opportunities to work together. On that note, I am the president and COO of Abraham Harrison LLC, a firm specializing in social media PR, blogger outreach, online engagement, and online reputation management. I would love to schedule a call so that we can explore possibilities to collaborate.

On a personal note, I have started blogging for AdAge and have had so much fun with that that I am looking to find as many opportunities to blog as I can. Please let me know if you know of anything or if you would like me to guest blog. Also, if you’re in the DC area I would love to get together. To be honest, I would love to meet you the next time I am in your neck of the woods.

Thanks so much and I appreciate your time and attention.  I wish you a very fine 2009 with much luck and success.

Cheers,

Chris
<note: Lots of contact information was provided, but I have deleted it out of concern for Chris’ privacy>

So what do we think?  Is this a cold pitch done right? 

Note: After reading this letter, I’m still unsure of what will be done with my contact information.  Is this being gathered as a closed list/community for AdAge?  Is this a contact list for his firm?  Will my contact information be shared with anyone outside of this community?

Abraham Harrison has been at the forefront of the Twitter phenomenon since its public offering, successfully leveraging the power of micro-blogging for many of its clients. (Via Abraham Harrison LLC)

Services include:

• Twitter Consultation: Abraham & Harrison often works with clients to help them understand what micro-blogging means, the impact it can have within their industry, and the ways in which it can be utilized to implement customer service, improve customer loyalty, promote the brand, and protect a company’s reputation.

• Twitter Profile Creation: Abraham & Harrison has successfully created and populated Twitter profiles for a number of clients. Profile creation includes:
  • Twitter Brainstorming: An initial consultation with the client that outlines the goals, challenges and Twitter strategy prior to profile creation
  • Profile Creation: Abraham & Harrison will create a Twitter profile that mirrors the branding, marketing, and messaging currently utilized by the client. All messaging “tweeted” through Twitter will mimic that of the company’s branding.
  • Constant Population: Once the profile is created, Abraham & Harrison will either train or populate the Twitter profile with valuable information that connects with fellow users on Twitter. Population will include daily “tweets” throughout the work week to boost followers and community engagement.
  • Valuable Team “Retweeting”: Not only will a skilled team member help with the population of the Twitter profile, but the entire Abraham & Harrison team will be behind the client, “retweeting” their content which in turn means an exponentially larger audience seeing the company’s message. For instance, Chris Abraham, Abraham & Harrison’s President and COO, who is known as one of the top Twitterers of Social Media news (having over 2,700 followers) will “retreet” every client messaging. What does this mean? A Twitter veteran will be promoting your company, brand, and message…and people will listen. At least three Abraham & Harrison team members with high profile Twitter profiles will be able to retweet each client “tweet” at a time.
  • Continual Re-Evaluation: Abraham & Harrison will continually connect with each client to ensure the messages disseminated on Twitter stay fresh, valuable, and relevant.
• Abraham & Harrison Twitter Case Study: A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.
  • Twitterers Who Will Change The World: With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

(By Lauren Cook) Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate, listen, and learn.

For those not familiar with Twitter, here’s a quick introduction: Twitter is a free social networking service that allows users to send and read each other’s updates (known as “tweets”) that are limited to 140 characters in length (think two sentences at most). At its inception in 2006, Twitter (then known as “Obvious”) was originally created as a tool to be used internally by the podcasting company, Odeo. Two years later, over 3 million individuals worldwide have Twitter accounts and the rate in which news spreads has shortened to, well, 140 characters.

Initially, the goal of Twitter was to allow users to share with their “followers” exactly what they were doing at that moment (ie: “It’s Monday morning and I’m having Cheerios for breakfast”). A common misconception among those who aren’t familiar with Twitter believe this is still the case with the micro-blogging site. In fact, Twitter has grown and expanded and its capabilities have far surpassed solely communicating the mundane details of everyday life.

For instance, take the recent Mumbai attacks in November, 2008. During the three-day battle that left more than 100 dead, social-networking services such as Twitter and Flickr were flooded with news, rumors and pictures of the tragedy by what is now termed as “citizen journalists” — users on Twitter that were tweeting breaking news faster than mainstream media could pick up the same information on the news wires. Many people now describe the situation in Mumbai as “Twitter’s moment.” As a result, major media outlets now uses Twitter to help communicate the real-time public sentiment on various issues, such as Presidential elections, natural disasters, and current events.

Abraham & Harrison has been at the forefront of the Twitter phenomenon since its public offering, sucessfully leveraging the power of micro-blogging for many of its clients. One only has to take a quick look at Abraham & Harrison’s President and COO, Chris Abraham, who is known as one of the top Twitterers of Social Media news, having over 2,700 followers, to understand Abraham & Harrison’s extensive knowledge of cutting edge social media tools.

A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.

With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide

The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

Are you thinking about joining Twitter? One word of warning: You can’t become a Twitter sensation overnight. As Chris Abraham says, “Growing a social media profile is like growing a coral reef: after seeding the reef, there are so many things that need to happen before a reef blooms ‘in its own.’” With Twitter, time and commitment are key in order to position yourself as a valuable addition to the community. “You need to be generous — give more than you take — and you need to be committed to the long term,” Chris advises. And it’s not all about your follower numbers.

For instance, once could argue that Lance Armstrong isn’t a valuable member of the Twitter community given that he has over 23,000 followers, but is only following approximately 40 other Twitterers (an improvement since the last time I checked, when he was following a mere 2 users: his Livestrong organization, and one other member of the Livestrong Executive Team).

Twitter isn’t about just talking about yourself, accepting every follower, and never engaging in actual dialogue. Like every other social networking tool, it’s about forming relationships, providing valuable content, listening and (like Chris said), giving more than taking.

There’s an unspoken code of ethics followed by well-respected Twitterers, and a strategy that can help you reach your customers and supporters on Twitter while not opening yourself up to criticism and in extreme cases, retaliation (ever heard of the Motrin Mommies ?). The power of Twitter is increasing daily — do you know how to harness it? Let Abraham & Harrison show you how. (Via Marketing Conversation)

Image via CrunchBase

John Brownlee of Boing Boing Gadgets cracks me up. He is one the reasons why have so much fun in Berlin. I just got off the phone with him and he dropped that he blogged about my business partner, Mark Harrison.

A private moment with Steve Jobs by John Brownlee

My friend Mark Harrison is an intriguing sort: a globe-trotting alpha male who spends winters rubbing elbows with bikini models down in Mauretius and summers either indulging in sport in Berlin or piloting yachts around Cape Horn. He’s also got some fantastic stories about his run-ins with various eccentric business tycoons. One of those tycoons is Steve Jobs.

According to Mark, the year was 2000, and the company he worked for had set up a meeting with Jobs. Their pitch was simple: while Apple at that time owned the educational market up until the end of grade school, they completely lost all of their users by the time high school started, where computer labs became dominated by PCs. Their proposition was simple: team up with Apple and leverage their presence in thousands of schools to expand Apple’s educational market share.

From the very second he sat down with them, Jobs seemed agitated. The second his ass hit the chair, Jobs began rocking back and forth autistically. But as Mark’s colleagues made blunt and undeniable appraisals of Apple’s presence in high school computer labs, the rocking dramatically increased, then exploded… along with Jobs.

A purpling shade of apoplectic, Jobs launched to his feet, flecking the table with spittle. “You’re shit! Your company’s shit! It’s nothing compared to mine!” he screamed, an outstretched finger jutting accusingly up and down. Eventually, his fury was spent, and the situation was defused by some politically expedient cooing noises.

Still, it’s all just so Jobs, isn’t it? Ever since I heard the anecdote, I can’t help but think of Jobs that way. Turgid with rage and quivering in front of a PC or DAP or mobile phone, spraying its display with spittle: “You’re shit! SHIT! DO YOU HEAR ME? Your operating system’s nothing compared to mine.”

Mark used to be a big cheese for Primedia in New York at the turn of the century but I had never heard this story. Please read and laugh. The funny thing is that back in the day, Mark and I were big proponents of Apple and their Apple for the Teacher and Apple for the School program. We were inspired by the Apple Evangelist, Guy Kawasaki, and both wondered why Apple kept on dropping the ball and ceeding market share to Microsoft. Well, after reading this post you will see that is was probably hubris.

Related articles

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• Steve Jobs has Passed Away (geektyrant.com)
• Steve Jobs Has Passed Away (1955-2011) | ZeroHedge (tomhuff.wordpress.com)
• Steve Jobs Has Died (923now.radio.com)
• Steve Jobs: 1955 – 2011 (macstories.net)
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“Abraham & Harrison has been a critical catalyst for the online debut of SURVIVOR CORPS. They helped us create a blogging buzz around the launch of Survivor Corps, offering savvy counsel on strategically targeted audiences who would resonate with our mission. A&H cleverly leveraged the release of my book — I Will Not Be Broken: Five Steps to Overcoming a Life Crisis — to generate word of mouth promotion online and cultivate new supporters for our work to help survivors of war in the United States and abroad. Abraham & Harrison will jump into a campaign with passion and panache. They’ve been responsive to our needs and a pleasure to work with from day one.” — Jerry White, Co-Founder and Director, Survivor Corps

Abraham Harrison, LLC, is an online public relations company focused exclusively on communications in the online space.  The firm has three practices:

• Defensive Online PR and Crisis Management, covering search engine results cleansing and online misinformation correction
• Promotional Online PR, covering blogger relations, online grasstops outreach, social networking site presence development and management, and grassroots online conversation engagement
• Social Media Strategy Consulting, advising clients on the integration and leveraging of the opportunities that social media offers, and helping them avoid and manage the pitfalls it presents

Abraham Harrison, LLC focuses heavily on work with its strategic partners, doing much of its business B2B, white labeling its services through its partners with their broader, more comprehensive, traditional PR and consulting practices.  We find such white-label relationships an excellent way to fit our services into our partners’ larger campaigns, giving our partners a number of lucrative upsell possibilities and a turnkey way to serve their clients’ needs in the online space.

I love my Twitter friends.  I had a clue what twitter hashtags were based on context, but I wasn’t sure how formalized it is.  Well, I just asked my followers on Twitter and I got replies almost immediately from @afhill, @troyturner, @AnnOhio (Ann hates them). Actually, in addition to the useful content over at Hashtags.org and the Twitter Wiki, my new best friend Andrea Hill actually hooked me up with her blog post about Hash Tags: what’s the deal with… #hashtags on twitter?:

In an effort to make the service more powerful, some conventions are being established. Most people recognize “@username” to be a reference to a specific user on twitter (and their name will be linked to their account). Something else users may see are hashes (#) before words. My first exposure to this lead me to hashtags.org (another similar service is twemes). Hashtags.org is an opt-in service. A twitterer can follow @hashtags, and then may use hashtags.org to track realtime tweets that reference that specific hashtags. I’ve seen people throw hashes in front of half of the words in their tweets, to try to leverage this tracking.

I am still on the fence.  Here’s some advice: if you know that your event or group already has a Twitter account, then use the @ sign, @podcampohio, for example. However, if you’re doing your self-organization spontaneously and via Twitter only — let’s say I decided to append all of my Tweets with #amtrak while I am on the train to NY this morning, for example — then you should probably use a Hashtag.

Finally, if you want your Hashtags to be tracked real-time by the gang at Hashtags.org, you must follow @hashtags for the service to index your tweets. An, if you don’t know what Twitter is, you need to read this Twitter Primer. Oh, and if you should decide to become a Twitterati, then please follow me at @chrisabraham!

I met the lovely Andrea Hill at PodCampOhio.  Andrea is a runner, a Canadian, a new media maven, and a senior developer at Resource Interactive.  She also hung out with me part of the day and over lunch and I was charmed — Andrea is lovely.  I would like to share her experience at PodCampOhio, PodCamp Ohio Networking:

PodCamp Ohio Networking

As always, some of the best outcomes from an event are a result of the interaction with other delegates. There is something special about a group of actively engaged, newly informed individuals. Going into PodCamp Ohio, I hadn’t been sure about the people I would meet. I wasn’t a podcaster, would I have things to share with my fellow attendees?

As it turned out, I was incredibly engaged and impressed with the folks I met. There were folks from a wide background, all united by their passion for social media. The entire conference was very engaging and social, including the automated podOhioCheckIn twitter feed. As I mentioned, the first session I attended was incredibly interactive, with the attendees offering their own best practices and advice. I enjoyed putting faces to screen names, and realized that there is an entire community of like-minded individuals here in town I should get to know!

As someone who has worked on fostering online community for a long time, I have weathered all the comments about how technology throws up walls between people. Rather than interacting directly, we’re sitting in rooms on our laptops or mobile phones. However, how we do we explain the coming together of this group of technophiles? One fellow had driven from Nashville, another is based in Berlin and D.C. The Internet is the communication medium that allowed these individuals to find this information, and brought us together to share and network.

While the day passed quickly and I know I didn’t meet as many people as I could have, I have confidence that we will all leverage these online tools to continue to communicate and share our thoughts and insights from PodCamp Ohio moving forward.

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

Contact Info

Contact:	C.C. Chapman
Phone:	508-241-1062
Email:	cc@theadvanceguard.com
Website:	http://www.theadvanceguard.com

Tags & Sharing

Coca-Cola | Coke | CokeTag | CokeTags | Facebook | Facebook Application | Widgets | Social Media | we8 | Linkstorm

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Please see our website for further information: http://www.chrisabraham.com/

Abraham Harrison LLC Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In targeting the true online opinion leaders, we are able to not only hone in on the demographic communities that matter most to your brand, but also promote your products and services in a favorable light. Online Public Relations is an ideal brand awareness and brand promotion solution for small to mid-sized businesses looking to increase their visibility online. In leveraging the constant flow of online chatter, the Abraham & Harrison team creates and fosters relationships based on like-mindedness, or the opinion leader’s likelihood to be receptive to your brand and messaging. It is the relationship building aspect of this program that makes Online Publicity an optimal solution for prospective clients that have the infrastructure to support and maintain relationships with interested parties.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to. As opposed to the much targeted approach of Online Publicity, Online Grassroots Marketing allows us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its primary, secondary or tertiary demographic targets.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Business Intelligence

Collectively, the Abraham & Harrison Management Team has over 5 decades of global branding and marketing communication strategy experience. It is with these years of experience that we have learned that for some clients, their bottom line is most affected by having real-time, accurate business intelligence information about market landscape, trends in their overall brand perception and valuable online opinion about their competitors. The deliverable on these initiatives is a comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums. The Online Business Intelligence service also gives the prospective client to determine which demographic communities about which they are most interested in gaining information. These reports can be delivered as a one-time State of the Union analysis or as an ongoing trend analysis, depending on the client’s needs.

Search Engine Services

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

About the Founding Partners

Mark Harrison, Founding Partner and CEO

Mr. Harrison’s unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500′s to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world’s largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon. Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Chris Abraham, President and Founding Partner

Chris Abraham is an Internet analyst, web strategy consultant, and adviser to the industries leading firms, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

In addition to his roles as consultant and analyst, Mr. Abraham currently acts as Chief Marketing Officer and technology adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s, Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Mr. Abraham is one of the internet’s social media pioneers, having entered the scene in the early 1980′s in the days of BBS’s via dial-up over 200 Baud acoustic modems. Throughout the 1990′s, he was a core member of the ground-breaking, Washington, DC-based Meta Network (TMN), and its parent company, Caucus Systems where in 1999 what is today known as “Web 2.0″ and “Enterprise 2.0″ was defined in colleague Tom Mandel’s whitepaper “How Companies Think – Creating Collaborative Intelligence Online” and executed on a daily basis for companies, universities, and organizations via the seminal social media platform, Caucus Software. For more than a decade, Mr. Abraham laid the groundwork for today’s modern social media as an online facilitator with Caucus Systems clients serving such clients as IBM and the US Government, and teaching with the University of Kalamazoo in the Education for the Arts project – the world’s first accredited online high school course in creative writing.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection. At NMS, Chris directed the technology strategy for the firm, including the development, deployment, and launch of client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts.

Prior to joining NMS, Chris was a Washington-based technologist for over a decade. As Managing Director for Berlin-based beehive North America, Chris focused on developing web applications and offering training for corporate clients such as Pfizer. As GNU/Linux SA and online facilitator for Caucus Systems, Chris hosted virtual online events and communities of practice for clients such as IBM and eForum 2000.

Chris Abraham maintains the PR and marketing blogs, Because the Medium is the Message and Marketing Conversation. The blogs were originally designed as a laboratories in which to explore the media, the mediasphere, the blogosphere, marketing, PR, and buzz marketing but has expanded to become a media filter, including technology, blogging, pop culture, memetics, news, and analysis; meaning just about anything. Chris recently spoke about the main stream media and citizen journalism on the BBC World Service radio program World Have Your Say during the We Media conference in London.

Mr. Abraham is an active member and attendee of former US Ambassador Phil Lader’s Renaissance Weekend conference where together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders he has spoken on topics ranging from new media to technology futurism to virtual company management. He is an experienced sailor with thousands of blue water miles to his credit, an impassioned rower with his own single shell housed on the Potomac River, an avid bicyclist, a trained and qualified dive master, and an accomplished photographer with over 20 years of professional experience and thousands of images with the world’s top stock photo agencies.

Abraham & Harrison Vision Statement

In the rapidly changing world of marketing and public relations, the lines between traditional strategies and new media strategies continue to shift as the line separating the two is constantly moving. What was once viewed as impossible, is now quickly transforming into more and more of a science, with the Internet emerging as a unique and remarkable platform for consumer and business communication. Faster now, more than ever, people around the world are able to communicate with rapid fire quickness. Formerly “untappable,” obscure word-of-mouth is now a medium that many brands are leveraging to disseminate information; promote their products and services; as well as protect their namesakes. In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands.

Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries. Despite its benefits, the “virtual office” does not provide for the ideal environment for rapid response communication, in a traditional sense. Though Abraham & Harrison has proven its ability to provide crisis communication and react to changes in campaign strategy and messaging, we do not operate in a newsroom and are unable to collectively stop on a dime and refocus in the same way that traditional PR houses are able.

Online Conversation Marketing grew out of the increasing importance of relationships as it relates to effective branding via the Internet. Despite the wealth of information and opinions “out there,” Abraham & Harrison understands that an elite few lead sweeping trends in Online Conversation tone, volume and reach. These Online Opinion Leaders or Influencers continue to break news and share opinions that reach hundreds of thousands, if not millions of consumers everyday. Thus, the overarching strategy of Online Conversation Marketing is influencing the influencers – much like securing online endorsements on behalf of our clients. Unlike the formalized world of traditional marketing and PR, an effective Online Conversation Marketing Program takes much longer to develop, as Abraham & Harrison is in the business of securing positive relationships with often busy Opinion Leaders. We have been able to complete campaigns on behalf our clients in as little as 6 weeks, however, the turn around for the majority of brands is generally several weeks, if not months, longer. The “public” that we relate to is not the mainstream media, whose relationships can often be bought and sold; the “public” that we do relate to are the online influencers, who oftentimes, are no more than regular Internet users with a well crafted, interested blog or website that has drawn in its own audience. Although Abraham & Harrison already has a sundry of these influencers in pocket, we often have to develop new relationships on behalf of our clients, given their diverse demographic targets and needs.

Abraham & Harrison leverages email to conduct the majority of relationship building with online influencers, however, we are not a direct or email marketing agency. Often times, the opinion leaders that we contact on behalf of our clients are being reached “blindly,” meaning that they have not opted into any particular program. In order to effectively carry out these campaigns and still remain CAN-SPAM compliant, we pick and choose our targets carefully, ensuring that we provide them with relevant messaging and “gifts” or promotions or information that would be of interest to them. At the end of the day, much like traditional PR, a poorly thought out Online Outreach campaign (the facet of Online Conversation Marketing most like traditional PR in which we build relationships with popular bloggers and influencers on behalf of our clients) can result in little to no positive outcome for the client. It is for this reason that the ramp up time on these programs typically runs anywhere from one to three weeks, as we prepare lists of appropriate, likeminded targets that will likely respond well to our clients’ brands as well as development of appropriate, effective “messaging.”

All things to considered, it is also worth highlighting that unlike other Online Marketing and Advertising agencies, Abraham & Harrison does not thoughtlessly disseminate links and off-topic messaging throughout the user generated corners of the Internet. We value relationships and act as persuaders, storytellers and attractors on behalf of our brands. In working individually with online influencers and Internet users as both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. Both in Online Outreach and Online Engagement, we are fully transparent, or “open kimono.” We have found these methods to be the most effective when working with the “online public.”

As common conceptions of marketing relate to Online Conversation Marketing, Abraham & Harrison does operate neatly into the bucket of branding, as our methods are a combination of Search Engine Optimization, Grassroots Marketing and Online Public Relations. Clients in the past have likened us to online brand ambassadors. Such being said, we do not fit any pay-per-performance or CPM model. Our metrics are based on conversation and relationships rather than conversions and impressions, much akin to tradition grassroots and brand ambassador strategies.

To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. Our past clients have found the mix of SEO, Online PR and Grassroots Marketing to be exceptionally effective in achieving their overall marketing objectives. Millions of people are talking online everyday – are you listening?

Diane Grzyb, the Polish Diva, and I grew up Catholic and I think we both agree that the original Seven Deadly Sins are pretty good but that “kids nowadays…” What I mean is that most kids nowadays don’t even know (or care) what many of these sins even mean: Sloth? Gluttony? Envy? What does that mean?

Even so, most of these mortal, deadly, sins aren’t even sins any more, they’re American and good for the economy. The economy would collapse were advertisers not able to leverage Pride, Envy, Lust, Gluttony, and Greed for their sales and marketing strategies! Come on, it is true, these “sins” drive the economy!

Also, when it comes to international relations and crowd control, Anger and Sloth pretty much drive the war on terrorism and make it easier for the Powers That Be to extricate our liberties from our cold Slothful fingers.

I am not making any sense on this — Diane nails it when she says, “the problem is that people either don’t believe that they sin or that they don’t believe that telling someone else their sins will make them better people” Diane says it better than me in The New Seven Mortal Sins:

“I was a little surprised to learn that the Vatican has issued a new list of seven deadly sins, particularly since the apparent reason for revisiting the list was because people aren’t taking advantage of the sacrament of reconciliation enough. But just looking at today’s headlines alone suggests that the old sins were the problem (i.e., lust at the Mayflower, envy of more popular presidential candidates). No, the sins aren’t the problem: the problem is that people either don’t believe that they sin or that they don’t believe that telling someone else their sins will make them better people.”

But for giggles, let’s review the list:

THE OLD MORTAL SINS
- Pride
- Envy
- Lust
- Gluttony
- Anger
- Greed
- Sloth

THE NEW MORTAL SINS
- Environmental pollution
- Genetic manipulation
- Accumulating excessive wealth
- Inflicting poverty
- Drug trafficking and consumption
- Morally debatable experiments
- Violation of fundamental rights of human nature

Now, father forgive me, I have no idea what some of these mean, nor do I believe that I have the resources to commit these sins. Genetic manipulation? I’m not running any cloning labs in my basement. And violation of fundamental rights of human nature? What the heck does that mean? Requiring Catholics to take a philosophy course before they make amends with G-d just doesn’t sound like an enticing way to get them back in the confessional.

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps — and I wrote about it over on Marketing Conversation — and here it is below:

When we work with clients, we tend to create what are called Social Media News Releases. During out promotion of the new book by Jerry White called I Will Not Be Broken, we created the following SMNR. You can see a CMS version here and the official static version here. The inline version is pasted below — as you can see, it pastes pretty well, which is important when you’re expecting bloggers to “steal” code, content, HTML, links, photos, and graphics directly from the SMNR and into their blog via coppy-and-paste into their rich-text editor. One can surely use too much style and CSS fu that could result in a difficult-to-integrate into a blog. Also, when I get the press kit from the client, it is essential to boil down — reduce — the content into web-friendly content: PDF and Word needs to be converted to PNG, GIF, JPG, and HTML — that’s all that matters online. Finally, try to pre-size the images into post-friendly sizes because most bloggers don’t have the sort of set-up that would allow them to convert “press-ready” portraits and “full-size” images into smaller, thumbnails, for a website: do as much of the premastication and blog-ready HTML as possible and make it a simple matter for your blogger. The easier, the better. Be a valet to your blogger — a facilitator!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and a lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength and hope; and to turning tragedy into triumph

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale April 29th, 2008.
• The official I Will Not Be Broken web site http://www.iwillnotbebroken.org launched May 1, 2008.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a landmine accident, and has personally endured the pain of loss and the challenge of rebuilding.

As co-founder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Book Digital Downloads

Download the Introduction to I Will Not Be Broken Download Chapter 1 of I Will Not Be Broken Download Intro & Chap 1 of I Will Not Be Broken Combined

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of Every Second Counts

“We can choose happiness, even after the worst of times. Jerry White offers an excellent guide to navigating and overcoming the traumas we face in our lives.”
Deepak Chopra M.D., author of Buddha: A Story of Enlightenment

“This is an important book. Jerry White shares lessons learned from his experience recovering from a landmine accident to help trauma victims recover, survive, and thrive.”
Jane Goodall, author of Harvest for Hope

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines (winner of the 1997 Nobel Peace Prize), and a co-founder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength: “They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery: “We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis: “Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone: “Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy: “I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving: “Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival: “This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship: “Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward: “This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts: “Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe: “How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain: “Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life: “By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive: “No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith: “Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain: “I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving: “There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community: “We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Surviving: “Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People: “I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us: “Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything: “Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette: “What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need: “Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving: “I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero: “We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes: “None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us: “Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps: “The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

About Survivor Corps

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict, primarily through training and support of the organizations that serve conflict survivors at the local level.

Where does Survivor Corps work? Wherever communities are experiencing or recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, creating economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities. Learn more at http://www.survivorcorps.org

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:
Contact Daniel Krueger at dkrueger@survivorcorps.org

For More Information:
Contact Elizabeth Miner
eminer@landminesurvivors.org
202-250-3929
2100 M St. NW, Suite 302
Washington, DC 20037

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Since Ford is reintroducing the Ford Taurus in 2008, I am reposting my article, God Save the Ford Taurus. It actually looks like an old Ford Escort. Ewww. Oh, and Ford, the word “heritage” is code for “racist.” What Ford needs to do is launch with the Ford Taurus SHO.

God Save the Ford Taurus

After just an evening and a morning, the Ford Taurus feels dangerous to me.

My car is in the shop and instead of giving me a loaner and leveraging word of mouth marketing the lovely people at BMW of Arlington instead set me up with an Enterprise Ford Taurus with 22k miles on her.

The Ford Taurus feels dangerous to me.

With all the yaw and sway in the suspension and the floppy give in the driver’s seat, I didn’t feel like I had very good control over the car, especially at speed.

Maybe BMW of Arlington does this just to remind their customers that no matter how luxe a BMW can get even in the form of a 750iL flagship sedan, a BMW is always a driver’s machine.

Compared to the Ford Taurus, my E39 530i feels like its on rails and rock solid.

Thank you BMW of Arlington for reminding me what I do have and all the blessings of my life.

I will never take Grace for granted.

RESS RELEASE:

FORD STRENGTHENS RETRO-80s LEADERSHIP WITH INTRODUCTION OF NEW 2008 TAURUS HERITAGE EDITION

* New edition features more than 5 engineering changes, making it more retro, cheezier, mellower and homlier.
* 2.5-liter High Swirl Combustion I-4 delivers an estimated 90 horsepower and 130 ft-lbs of torque.
* Ford Sync™ (not sink) offers new levels of connection, control, simplicity and personalization with the well known relability of Microsoft
* Taurus Heritage Edition will reach showrooms this fall.

CHICAGO, Feb. 7, 2007 – Ford Motor Company today announced it is bringing back the well-known Ford Taurus name, introducing a new special version – Heritage Edition – for its aging hipsters to go on sale this fall.

“Taurus has been an icon for rental sedans for more than two decades, and it’s time to return this powerful name to where it belongs,” said Mark Fields, Ford’s President of The Americas, at the Chicago Auto Show. “Consumer awareness of the Taurus name is double the Five Hundred that it’s replacing, and thats damn good enough for us to forget the latter altogether!.

“By giving these vehicles the bland looks of the 80′s that consumers recognize at the same time we’re making significant upgrades, we’re confident that even more rental companies are going to be attracted to these great products in the future,” Fields added.

The 2008-model Taurus Heritage Edition sedan will go on sale this fall, as an upgrade to the earth shattering ALL NEW Ford Taurus. The new Heritage Edition features a fully flush grille guard with peek-a-boo Ford emblem, a new dual color scheme, a new cornering light, more standard safety features – including dual airbags tuned to explode with that classic pop that made people file lawsuits in the early nineties– and other refinements to make it more retro, cheezier, mellower and homlier.

The athletes

Bow or Bow seat 

The rower closest to the front or bow of a multi-person shell. In coxless boats, often the person who keeps an eye on the water behind him to avoid accidents.

Bisweptual

A rower who can row both on starboard and port side.

Bowside 

(UK) Any sweep rower who rows with the oar on the Bowside (the right or Starboard side) of the boat.

Coxswain 

The oar-less crew-member, usually included, who is responsible only for steering and race strategy; the coxswain either sits in the stern or lies in the bows of the boat.

Engine room 

The middle rowers in the boat. In an 8-person shell, this is generally seats 3, 4, 5 and 6 and often called the “middle 4.” They are generally the biggest and strongest rowers. Because they are situated in the middle, their technique doesn’t have to be as perfect as the others.

Gumboot seat

Related to the engine room, the gumboot is the rower (in an eight oar boat) in 3 seat, typically seen as a rower who’s not strong enough to row in 5 seat (typically the most powerful rower in the boat) but not technical enough to row in the stern or bow pairs.

Heavyweight 

a rower who weighs more than the restrictions for lightweight rowing. Often referred to as Open weight.

Lightweight 

A rower whose weight allows him or her to be eligible to compete in Lightweight rowing events.

Port

A sweep rower who rows with the oar on the port or left side of the boat.

Sculler 

A rower who sculls – rows with two oars

Seat Numbers 

A rowers position in the boat counting up from the bow. In an eight, the person closest to the bow of the boat is “bow,” the next is 2, followed by 3, 4, 5, 6, 7 and finally 8 or “stroke.”

Starboard 

A sweep rower who rows with the oar on the starboard or right side of the boat.

Sweep 

A rower who rows with one oar.

Stroke (Seat) 

The rower closest to the stern of the boat, responsible for the stroke rate and rhythm.

Strokeside 

(UK) Any sweep rower who rows with the oar on the Strokeside (the left or Port side) of the boat.

The boats

Sweep

In a sweep boat, each rower has one oar.

Eight (8+) 

a shell with 8 rowers. Along with the single scull, it is traditionally considered to be the blue ribbon event. Always with coxwain because of the size, weight and speed of the boat – bow loader eights exist but are banned from most competitions for safety reasons.

Four (4-) or (4+) 

a shell with 4 rowers. Coxless fours (4-) are often referred to as straight fours, and are commonly used by lightweight and elite crews and are raced at the Olympics. In club and school rowing, one more frequently sees a coxed four (4+) which is easier to row, and has a coxswain to steer.

Pair (2-) or (2+)

a shell with 2 rowers. The Coxless pair (2-), often called a straight pair, is a demanding but satisfying boat to master. Coxed pairs (2+) are rarely rowed by most club and school programs. It is no longer is an Olympic class event, but it continues to be rowed at the World Rowing Championships. The bow loader coxed pair was nicknamed “the coffin” due to the difficulty for the cox’n to escape in the event of a capsize.

[edit]

Sculling

In a sculling boat, each rower has two oars, one on each side of the boat.

Octuple (8x)

a shell having 8 rowers with two oars each. Generally a training boat, but raced by juniors in the UK.

Quad (4x)

a shell having 4 rowers with two oars each. A coxswain is generally not used except by novices or juniors.

Double (2x)

a shell for two scullers without a coxswain.

Single (1x) 

a shell designed for an individual sculler. Very good for skill development, particularly beginners, and a very competitive class at the Olympics. Extremely rare is the coxed single which is only used as a training boat or for adaptive rowing.

The Rigging and Other Equipment

The term “Rigging” is used to describe how the boat is outfitted, including all of the apparatuses (oars, outriggers, oarlocks, sliding seats, etcetera) attached to a boat that allow the rower to propel the boat through the water. It is derived from an old Anglo Saxon term wrigan or wrihan, which means “to clothe.” It literally means to outfit or clothe a boat. “Rigging” is also used to describe the configuration of the boat and settings of the apparatuses. The following terms are often associated with a boat’s rigging, along with other often used terms for equipment used in rowing:

Backstop 

The stop mechanism on the seat slides which prevents the rower’s seat from falling off the sliding tracks at the back end (towards the boat’s bow) of the slide tracks. Also, in the UK, the sliding seat position closest to the boat’s bow. As a command, it instructs the crew to adopt this position. (The US calls this seat position the “back end”)

Bow 

the front end of the boat.

Bow ball 

An essential small, soft ball no smaller than 4 cm diameter securely attached to a rowing or sculling boat’s bow. Primarily intended for safety but also useful in deciding which boat crossed the finish line first in very close races.

Bowcox / bow steered

When a coxswain is placed in a seat partially enclosed in the bow of the shell.

Bowside 

(UK) The Starboard or right side of a boat. Derives from the tradition of having the bow rower’s oar be on the starboard or right side of the boat.

Bow number 

A card holding the number assigned to the boat for a race.

Bow rigged

(UK) Term describing the person stroking the boat has their oar on the Bowside (Starboard or right side) rather than the typical Strokeside of the boat.

Cleaver blade 

Modern oar blades that have a more rectangular hatchet-shape. (also hatchet blade)

Coxbox 

Portable voice amplifier; may also optionally incorporate digital readouts displaying stroke rate, boat speed and times.

Ergometer, ergo or erg 

An indoor rowing machine.

Foot Stretchers 

An adjustable footplate which allows the rower to easily adjust his or her physical position relative to the slide and the oarlock. The footplate can be moved (or “stretched”) either closer to or farther away from the slide frontstops.

Footplate 

Also known as Foot Stretchers. The piece of the boat to which the rower’s feet are attached, either by tying their actual shoes (sneakers) in, or (more often) by putting their feet into a permanently-attached pair of sneakers.

Frontstop 

The stop mechanism on the seat slides which prevents the rower’s seat from falling off the sliding tracks at the front end (towards the boat’s stern) of the slide tracks. Also, in the UK, the sliding seat position closest to the boat’s stern. As a command, it instructs the crew to adopt this position. (The US calls this seat position the “front end”)

Gate 

(UK) Term for an oarlock.

German rigged

A boat where a pair of oarsmen, usually seats 4 and 5 in the engine room, both row on the same side of the boat.

Gunwales 

(pronounced: gunnels) The top rail of the shell.

Hatchet blade 

Modern oar blades that have a more rectangular hatchet-shape. (also cleaver blade)

Launch

A motorboat used by rowing instructors, coaches or umpires.

Macon blade 

Traditional U-shaped oar blade. (also Spoon blade or Tulip)

Oar 

A slender pole which is attached to a boat at the Oarlock. One end of the pole, called the “handle,” is gripped by the rower, the other end has a “blade,” which is placed in the water during the propulsive phase of the stroke. The blade portion of the oar is similar to a razor blade or a piece of paper: Essentially two-dimensional, the third dimension is very thin.

Oarlock 

The rectangular lock at the end of the rigger which physically attaches the oar to the boat. The oarlock also allows the rower to rotate the oar blade between the “square” and “feather” positions.

Outrigger 

See “Rigger,” below.

Pogies/Poagies 

A type of mitten with holes on each end, which allow the rower to grip the oar with bare hands while also warming the hands, used frequently by northern rowers.

Port or Portside

The left side of the boat when facing forward.

Rigger 

A “Rigger” is the rowing slang name for an Outrigger. It is a projection from the side (gunwhale) of a racing shell.[1] The oarlock is attached to the far end of the rigger away from the boat. The rigger allows the racing shell to be narrow thereby decreasing drag, while at the same time placing the oarlock at a point that optimize leverage of the oar. There are several styles of riggers, but they are most often a triangle frame, with two points attached to the boat, and the third point being where the oarlock is placed. Rigging is also used to describe whether a boat is stroked by a port or starboard (i.e. port-rigged, starboard-rigged). With sweep rowing, riggers typically alternate sides, though it is not uncommon to see two adjacent seats rigged on the same side of the boat.

Rowlock 

Often used in the UK to describe an Oarlock, see above.

Rudder 

Adjacent to the skeg and used by the coxwain (or in some coxless boats, by a rower using a “toe”) to steer the boat via attached cables.

Seat 

Molded seat mounted on wheels, single action or double action. Single action is fixed bearing wheel, double action is wheel on axle that rolls on track and rolls on horns of seat. A secondary meaning of location in the shell, the bow seat is one, and is numbered upward to the stroke seat (8, in an 8 man shell). Thirdly can mean a competitive advantage in a race, to lead a competitor by a seat is to be in front of them by the length of a single rower’s section of a shell.

Shell 

The boat used for rowing.

Shoulder 

load bearing supports that mount rigger and attach to keel of boat. (also knee)

Skeg 

The small fin on the bottom of the boat for stability.

Slides 

Hollow rails upon which a rower or sculler’s sliding seat will roll. Older shells might be convex rails with double wheels (also Tracks)

Slings 

Folding, portable temporary boat holders. Two are required to hold a boat.

Smoothie 

A blade design in which the face of the oar blade is smooth, without the traditional central spine.

Speed coach 

A device mounted on the keel of some high-performance shells that determines the boat’s speed based on the speed of a small propeller and transmits this information to the coxbox.

Spoon blade 

Traditional U-shaped oar blade. (also Macon blade)

Starboard or Starboard side

The right side of the boat when facing forward.

Starboard rigged

(USA) a boat where the stroke rower is a starboard rower.

State room 

The space between the gunwales (UK).

Stern 

the rear end of the boat.

Stretcher 

A slang abbreviation for Foot Stretchers.

Strokeside 

(UK) The port or left side of the boat (even if the boat is bow rigged). Derives from the tradition of having the stroke rower’s oar be on the port or left side of the boat.

Toe 

In some boats without a coxswain, a rower may be able to control the rudder and steer the boat by changing the direction his foot points. This is called “toeing a boat.” And the mechanism is called a “toe.”

Tracks 

(see Slides)

Tulip 

Traditional U-shaped oar blade. (also Macon blade)

The Commands

“Easy”

(USA) to stop rowing hard.

“Easy oars” 

(UK)To stop.

“Hard on (port/starboard)” 

The rowers on that side of the boat must row harder (and the opposite side must row slightly easier) in order to facilitate a sharper turn.

“Heads” or “Heads Up” 

Off the water, a shout to alert others to watch out for a boat being carried.

“Hold it/her up, hold water” 

(UK) Stop the boat.

“Hold it/her hard” 

(UK) Emergency stop.

“Check it/her down” 

Square the oars in the water to stop the boat.

“Let it run” 

To stop rowing after a given piece of on the water rowing length, but to put the handles of the oars either to the gunwales or out in front of the rower, in such a manner that the oar paddles are parallel to the water yet not touching it. This allows the boat to glide for a distance leaving no paddle wake in the water. Similar, but not exactly the same is the command “Gunnel”, where rowers push the oars until the handle touches the boat’s gunwale.

“Take the run off” 

To stop rowing and hold the blades at a 45 degree angle in the water to slow the boat down.

“On the square” 

to row without feathering the blades on the recovery.

“Weigh-enough” (or “Wain…’nuff”)

(USA) The command to stop what ever the rower is doing, whether it be walking with the boat overhead or rowing.

“Power 10″ 

the command to take 10 strokes at more than full pressure. Used for passing and gaining water in a race. (sometimes “Power 5″, “Power 20″, or “Power 30″)

“… in 2″ 

Most water commands are appended to take place after two strokes. For example “Power 10 in 2″ or “Weigh-enough in 2″

The Stroke

Catch 

The part of the stroke at which the oar blade enters the water and the drive begins. Rowers conceptualize the oar blade as ‘catching’ or grabbing hold of the water.

Crab 

A rowing error where the rower is unable to timely remove or release the oar blade from the water and the oar blade acts as a brake on the boat until it is removed from the water. This results in slowing the boat down. A severe crab can even eject a rower out of the shell or make the boat capsize (unlikely except in small boats). Occasionally, in a severe crab, the oar handle will knock the rower flat and end up behind him/her, in which case it is referred to as an ‘over-the-head crab.’

Drive 

The propulsive portion of the stroke from the time the oar blade enters the water (‘catch’) until it is removed from the water (‘release’).

Feather 

To turn the oar so that its blade is parallel with the water (opposite of square).

“Keel” 

The balance of the boat. Good keel means that the stability of the boat is good. “keep keel” is a command often heard from the coxswain when the boat starts to sway. (US)

Rating 

the number of strokes executed per minute by a crew. (also stroke rate)

Ratio 

the relationship between the time taken during the propulsive and recovery phases of a rowing or sculling action.

Release 

At the end of the drive portion of the stroke. It is when the oar blade(s) is removed (or released) from the water.

Recovery 

the non-work phase of the stroke where the rower returns the oar from the release to the catch.

Set 

The balance of the boat. Affected by handle heights, rowers leaning, and timing, all of which affect the boat’s balance, after which the coxswain tells rowers to “set the boat”. (see keel).

Split time (split) 

Amount of time it takes to row 500 meters. Displayed on all ergs and on coxboxes installed on boats with speed coaches (see above).

Stroke 

1. one complete cycle through the process above
2. the rower in the stern of a multi-person shell, whose timing is followed by the other rowers.

Stroke rate 

The number of strokes executed per minute by a crew. (also rating)

Square 

To turn the oar so that its blade is perpendicular to the water (opposite of feather).

The Race

Start 

In head to head races, the start is one of the most important parts of the race. In head races, where boats do not race next to each other, there is a running start, where rowing begins before the starting line and rowers are already at full speed when they cross the start. In sprints (head-to-head), the start consists of the following sections:

1. Actual start: This is generally five or six partial strokes done at a high rate and in a certain pattern, i.e. three-quarter length stroke (sometimes called three-quarters slide), followed by half, half, three-quarters, three-quarters, and then a full length stroke. The goal is to get the rowers off to a cohesive start and quickly build momentum.
2. High Ten: A set of strokes done at a high cadence immediately after the start. Not to be confused with “Power Ten,” the high ten is ten strokes at a high rating to finish building speed. Some crews may pull fifteen or twenty high strokes to build even more speed.
3. Settle: Immediately after the rowers complete their high cadence strokes, the stroke tempo is lowered and the stroke lengthened to the rating to used through out the body of the race. Often accompanied by a Power 10 or 20. Coxswains may call a “Ten to Settle” or “Ten to Glide” to drop the cadence more gradually.

Body 

The body of the race is carried out at a consistent rating, with power tens called as the coxswain deems necessary.

Sprint 

The last 500 meters of most races are generally at a much higher rating than the rest of the race, as crews pull to exhaustion.

Flutter/Shunt 

In head-to-head races, the coxswain may decide to call a flutter, which is essentially the six-stroke start put into the race close to the end. The flutter may push one boat which is trailing another a few seats ahead, but is extremely demanding on a crew. In many cases, it is used as a desperation move when all other options have been exhausted.

Miscellany

Masters (or veteran – UK)

Rowers 27 years of age or greater.

Seat race 

A method to compare two rowers in fours or eights. Two boats race against each other once. One rower from each boat switch positions, and the two boats race again. Relative performance in the two races is used to compare the abilities of the two rowers.

Pot 

A tankard awarded as a prize to each member of a winning crew.

Open water race 

competition on unsheltered water exposed to current, tide, wind and requiring navigation skills as well as strength, endurance, and technique. Generally uses a mass start and includes a mix of human-powered boats. Typical race distances are 6 to 26 miles.

Betting Shirts

In collegiate competition, men’s teams sometimes “bet” their shirts on the race, and the loser must render a racing shirt with their logo on it to the winner. Traditionally, this was done as the boats were pulled together right after the race ended and shirts were exchanged, but it is now usually done off the water. Because women’s crew is governed by the NCAA, which forbids betting on athletic events, shirt betting is usually only done by men’s crews. The term can refer to either the practice or the shirt itself; some crews have shirts made specifically for betting so as to keep their racing jerseys should they lose a race.

After just an evening and a morning, the Ford Taurus feels dangerous to me.

My car is in the shop and instead of giving me a loaner and leveraging word of mouth marketing the lovely people at BMW of Arlington instead set me up with an Enterprise Ford Taurus with 22k miles on her.

The Ford Taurus feels dangerous to me.

With all the yaw and sway in the suspension and the floppy give in the driver’s seat, I didn’t feel like I had very good control over the car, especially at speed.

Maybe BMW of Arlington does this just to remind their customers that no matter how luxe a BMW can get even in the form of a 750iL flagship sedan, a BMW is always a driver’s machine.

Compared to the Ford Taurus, my E39 530i feels like its on rails and rock solid.

Thank you BMW of Arlington for reminding me what I do have and all the blessings of my life.

I will never take Grace for granted.