Chris Abraham » Leo Burnett http://chrisabraham.com Because the Medium is the Message Fri, 10 Feb 2012 18:08:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 UNICEF Landmine Stickers Amazing Awareness Campaignhttp://chrisabraham.com/2009/11/04/unicef-landmine-stickers-amazing-awareness-campaign/ http://chrisabraham.com/2009/11/04/unicef-landmine-stickers-amazing-awareness-campaign/#comments Wed, 04 Nov 2009 12:17:38 +0000 Chris Abraham http://chrisabraham.com/?p=7787 I love the folks over at Survivor Corps Née Landmine Survivors Network — we did some great work for them last year — and I thought of them when I saw this amazing “landmine sticker” campaign over at I Believe in Adv: Bravo to Andreas Heinzel, Peter Steger, Andreas Pauli, and Kerrin Nausch of  Leo [...]


UNICEF Landmine Stickers Amazing Awareness Campaign

I love the folks over at Survivor Corps Née Landmine Survivors Network — we did some great work for them last year — and I thought of them when I saw this amazing “landmine sticker” campaign over at I Believe in Adv:

UNICEF The UNICEF Landmine Stickers 412x291 UNICEF Landmine Stickers Amazing Awareness Campaign

Bravo to Andreas Heinzel, Peter Steger, Andreas Pauli, and Kerrin Nausch of  Leo Burnett, Frankfurt, Germany.

“In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. We placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further informations and donate to UNICEF.”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt

UNICEF Landmine Stickers Amazing Awareness Campaign
]]> http://chrisabraham.com/2009/11/04/unicef-landmine-stickers-amazing-awareness-campaign/feed/ 0 Facebook is For Old Fogies!http://chrisabraham.com/2009/02/24/facebook-is-for-old-fogies/ http://chrisabraham.com/2009/02/24/facebook-is-for-old-fogies/#comments Tue, 24 Feb 2009 13:14:38 +0000 Chris Abraham http://chrisabraham.com/2009/02/24/facebook-is-for-old-fogies/ I don’t read TIME magazine (do you?) but Jay Denhart from Leo Burnett did and shares an article he read,  10 reasons Facebook is for ‘old fogies’, What is Facebook for? In an article for TIME, Lev Grossman talks about how Facebook is really best designed for the middle-aged, not the young. He lists 10 [...]


Facebook is For Old Fogies!

I don’t read TIME magazine (do you?) but Jay Denhart from Leo Burnett did and shares an article he read,  10 reasons Facebook is for ‘old fogies’, What is Facebook for?

In an article for TIME, Lev Grossman talks about how Facebook is really best designed for the middle-aged, not the young. He lists 10 reasons Facebook is for ‘old fogies’ such as:  it’s for finding people you’ve lost track of, we don’t get drunk and post bad pictures, people use it for business contact, we don’t want to ‘do’ anything, but just sit back read and judge, we want to share pictures of our children etc. (Via Cultural Fuel Blog)

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