[Originally Posted on iStrategy] By now we all know how to start a Facebook Page, dress it, and fill it up with fans. We have sorted out how to grow, engage, and reward your followers on Twitter. It has taken a while, but we’ve all sorted out best practices and transparency when it comes to messaging on forums and reaching out to A-list bloggers. We at Abraham Harrison are there with you; however, it was not giving us the impact we needed for our advocacy and issue-oriented clientele. Reaching out to only the top-25 blogs via a bespoke blogger outreach might result in a real punch – if we really crush it. Sadly, if you limit your outreach to only 25 highly-influential bloggers, even a little failure can be devastating.

In order to maximize impact, we have added massively-targeted long-tail “b-z-list” blogger outreach to our tool set and it has become our bread and butter with over 80% of our active client service work.

What we do, effectively, is take the framework of traditional news release-based PR and adapt it completely to the unique culture of the Internet. In short, we have learned to treat thousands of bloggers with as much attention and responsiveness as most PR shops reserve for only national magazines, newspapers, blogs, radio, and television stations.

Before we begin any messaging, we quickly work with the client to get an idea of who they want to reach. All recipients must be bloggers and possess their own platform for citizen journalism. We don’t do direct marketing, we do PR. We only engage people who can repeat or carry our client’s message. We come up with a fantasy list of bloggers our client would like to reach. Some are fantasy and some exist. Our researchers will generally come up with a list of 5,000 blogs and then hunker down to discover their name and email. I am a computer geek originally so I know how to find the names and emails of bloggers; however, we have discovered that if you dig too deep to find someone’s email, such as into historical Whois records, then bloggers get pissed. If my team can’t find the person’s contact info in 5 minutes then they don’t really want to be contacted. Things move a lot smoother when there is awareness. By the time we collect all the contact info, we’ve generally winnowed the 5k to about 2,000.

We spend a lot of time, generally and per-campaign, breaking down what the client wants from a blogger outreach (buzz, traffic, sales, registrations, memberships, fund raising, etc) and what they have to give (books to review, information, exclusive content, lots of love, good-karma, or just content – a gift most certainly should never be an Amazon gift certificate).

After we sort this out, we then develop the message model that will eventually become an email. We ask our clients for any and all assets they have to share – video, copy, text, chapters, audio, images, photos, news – and roll them all into a Social Media News Release.

Here’s the genius part. Have you ever received a pitch from a PR shop? Isn’t there always some generally lame salutation like “Hello fellow blogger,” or “Dear Abraham” or “Dear new media blogger?” Lame. Also, isn’t there always either an attachment or an inline rich text press release? How is a blogger going to copy that image and that copy with those links over to their blog? It doesn’t work like that. And, why all the inline graphics and the tracking code in the email? They almost always get the email spam-boxed.

What we do is strip it all down to a simple email, all plain text, no tracking code, with a first name and the name of the blog in the email. We don’t attach anything, we place one link as a URL, to an SMNR, and that’s it. We tell the blogger exactly who we are, what we have to give, and explicitly what we want. If the email message plus the SMNR takes longer than 5-minutes to get through and post about, then we’ve failed. Maybe we’ll get a tweet, but a blogger doesn’t have ten to twenty minutes for posting for us for free, right? Longer than 5, at best a tweet or maybe something on Facebook. The money’s in the blog post and that’s what you want because most bloggers automatically cross-post to Twitter and Facebook anyway.

Here’s another trick. If a blogger receives an email and hits reply, he or she gets a reply from one of our staff within the hour. Too many PR shops work 9-6 and aren’t there in the INBOX. If a blogger’s pissed off, he’ll be more pissed by morning. We’re 24/7 and virtual. We’ll also never be snarky – never be snarky! Also, if a blogger wants to be removed, we remove them immediately. Sometimes for just that campaign but mostly forever, banished into our mailer, where we have a permanent “no fly” list, making it impossible to email them even if they make it onto the email list.

Finally, we always reach out twice more to bloggers who don’t reply at all. Two follow-up emails. The second email outreach always garners the most posts. If we receive 200 earned media mentions (blog posts) during the course of the campaign, we’ll get 50 posts from the first outreach, 100 from the second, and maybe another 50 from the last. By the second email, folks recognize our email and take a little more time to look through it.

It is essential to our success to make sure we treat every single blogger with as much time, attention, kindness generally – and wrongfully – reserved for mainstream media and celebrity blogs and bloggers.

And it works, too. In the last 12-months we have helped the Fresh Air Fund earn 1,800 blog and social media mentions. 269 media mentions for Habitat for Humanity’s World Habitat Day, 109 for Survivor Corps’s Operation Survivor, 190 for International Medical Corp’ 2009 Member’s Project bid, 173 for Snuggle Crème, 294 for US Olympic Committee, 401 for BrandsClub, 295 for Kimberly Clark Healthcare HAI Watch, 180 for the MLK Memorial Foundation, 83 for Motionbox, and others… Now, that’s a lot of punch, both in terms of volume, buzz, coverage, to say nothing of the powerful SEO impact of having hundreds of blogs linking to your clients’ sites. Imagine that!

While long tail blogger outreach is a very powerful method on its own, if you’re able to make part of a larger, integrated, social media marketing campaign to include Facebook, Twitter, celebrity blogs, message boards, forums, a wiki strategy, a reputation management campaign and a crisis plan, you’re golden. [Originally Posted on iStrategy]

A couple weeks ago Ed Zitron reached out to me to ask me some zany and personal questions about both me and also my habits as an A-List blogger, since I blog for Marketing Conversation, AdAge Digital Next, SocialMedia.biz, and this one, of course.  I enjoyed answering these questions but, as my friend Scott said, “Gee, you’re a high maintenance princess. I guess it’s good to make the flacks work.” I guess those of you who know me might verily agree. Sigh.  Enjoy!

By Ed Zitron How to Pitch Me: Chris Abraham, AdAge, SocialMedia.Biz

Over the past few years, I’ve come full circle.  First a journalist, now a PR rep. In this time, I’ve become fascinated with the pitching process – the gentle art of getting to know a writer and essentially identifying unique angles that will hopefully interest the journalist. Some consider it a dark, subversive art, but others, like my good friend and reporter Chris Abraham, realize its part of the process, and embrace it.

Chris writes for AdAge’s Digital Next, SocialMedia.biz, and a multitude of smaller blogs and guest-posts. He has more than 10,000 Twitter Followers, and insists that I don’t annoy him with multiple emails in the span of an hour.

So, allow us to take you once again into the mad world that is a journalist’s head, and see what his solutions are for the newspaper industry, PR as a whole and, of course, Tiger Sharks.

PR/Journalism

What do you most want out of a pitch? How do you like to be pitched?

I need any pitch to be as simple as possible for me to respond to.  If you don’t have my in 3 minutes the most you’ll get from me is a tweet. Too many people have crap gifts or they don’t have any gift at all — or any activation request: why do I care?  Even if I know you — I recently blogged for a friend — I will become very frustrated if your pitch requires me to download PDF files, JPG files, sort out EMBED code, find quotable text, and everything else. Things work well if you collect all of that content — premasticated, if you will — into an online Social Media Release (for example).

So, if you’ll notice, you have EVERYTHING available there for the taking — no ZIP files, no PSDs or PNGs — everything is “stealable” from the site — copy and images and videos and so forth – because we’re painfully aware that if you don’t have someone in a couple minutes, you lost them to “never” or “later.”

Also, I’m a sucker for getting a book or a galley in the mail — if someone sends me a book, I always read it and try to blog it — I don’t respond well to PDF downloads or telling me about a book and expecting me to blog about it — I will be more devoted if it comes via FedEx or UPS and even more points for a signature and an author business card — but that’s just me.

What makes a good PR professional?

You in particular do a great job because you treat me like royalty and you also pester me, which I don’t consider pestering because you basically act as my personal assistant until the call is scheduled, the interview is conducted, and then you ping me with great follow-through until my post is posted — and you never criticize me for writing whatever I want — you’re always grateful — also, you have high-caste clients and I always want to get onto a call with someone cool.

What grinds your gears about how PR pros treat you?

I think WORD or RTF or ZIPPED attachments are terrible.  Pitches that have a “no reply” email address suck. Pitchers that don’t reply right away when I reply to their pitch suck.  Stingy or guarded PR reps suck. PR professionals who use CC or BCC and don’t have their outreach sorted out to a professional level suck. PR professionals who don’t ASK me for anything won’t get anything.  This isn’t flirting.  I can’t read minds.  Also, when a pitch is obviously a cut-and-paste — the “real” written part and the pasted “stock copy” — generally different fonts, different sized — usually a serif personalized paragraph followed by the stock email — send to everyone — that is in Verdana. You know what I am talking about — it is hypocritical — they’re pretending to be authentic but they’re really just popping a small message and a really long, annoying, “why should I care” pitch in there.

What can PR pros learn from writers, journalists, etc. about how to do their jobs better?

PR pros need to learn one thing: bloggers are not below the line.  Bloggers need to be treated with as much attention and grace and follow-through as any journalist at the FT — no matter what their “caste” or their “compete.com” stats — you can’t treat a Power150 dude good and then a mommy blog bad — they all need to be treated with respect and with as much courtesy as anyone else.

Also, the initial email should only ever be a “so, here’s what I am doing, are you interested” and not complete pitch. Get to the point.

What’s your absolute, downright worst journalist-PR experience?

Well, I have been pretty lucky because I have a thick skin and because I spend more time learning from bad pitches than I do getting angry or frustrated.

How can the flacks of the world endear themselves to you, and build a gods-honest relationship with you?

I don’t know — how have you been able to make me take an hour of my time off to answer some silly questions?  Probably by appealing to my ego (33%) and to my curiosity (33%) and to my interests (33%).

Misc
Do you think that social media really is that key to the ‘future of journalism’?

I think community and conversation is the future of journalism.  I am platform agnostic.  What journalism did wrong is this:  journalists, reporters, and papers have started to let their contempt for their readers to show.  They fancy us a bunch of dumbasses who don’t care any more about civics and duty and politics and so they have therefore holed themselves up with the Academy and have tried to write and teach for the readers they wished they had rather than the readers they are losing every day.  After a while of inviting your priest and your teacher to your backyard BBQ, you get tired of them telling you how you shouldn’t be drinking beer or eating pork so you stop inviting them to the party — journalism and print media don’t give people the gift they want, they try to give us the gift they think we should have — and with social media the company store is no longer the monopoly that it once was.  That’s the basic tenet of market capitalism: give the market what it needs, right?  Well, the “stewards” of “our culture” are realizing that they cannot “maintain the culture” for us and also make a profit from advertising and profit.

What’s annoying or encouraging you about journalism and writing in general?

I am reading some really awesome books, all telling the end of advertising as we know it: “Making News in the Digital Era” by David E. Henderson; “The Chaos Scenario” by Bob Garfield; “Twitterville” by Shel Israel; and “No Size Fits All” by Tom Hayes & Michael S. Malone — some very amazing insights into what’s going on right now and what’s coming up in the short-term future — it isn’t really the future, per se, but just a clear look into the tip of the wedge of the present.

How would you save newspapers?

I would turn every newspaper into its very own “AOL” — and I would make news an important PART of the new virtual online community, but I would basically convert the paper into something that news papers have always served as, along with churches and the lodge, which is the hub around which a city spins — and this community would mean that journalists would become only 50% of the equation — the rest would be “citizen” hosts and guides and also paid online facilitators, path-finders, and moderators — experts in their city.  There is a market for this and a lot of the opportunity had been stolen by Yelp and other highly-targeted and highly-relevant national sites — because newspapers were too busy being holier than thou and not becoming an answer to what was, indeed, needed by that community that the paper publicly professed as being important to them.

What’s your favorite movie?

My favorite movie of all time is Being There, starring Peter Sellers.

You have to fight an animal over 150lbs – which one do you choose, and why?

I would choose a Tiger Shark because I think I could take it and even if I couldn’t take it, I think being eaten by a shark is a noble way to go.

I think community and conversation is the future of journalism.  I am platform agnostic.

What journalism did wrong is this:  journalists, reporters, and papers have started to let their contempt for their readers show.

They — print media and serious news papers — fancy us a bunch of dumbasses who don’t care, any more, about civics and duty and politics and so they have therefore holed themselves up, right next to the Academy, and have tried to write for and teach the readers they wished they had — or used to have — rather than the readers they are losing every day.

Here’s an analogy. After inviting your parish priest and your childrens’ Sunday school teacher over to your backyard BBQ a couple-few times, you may get tired of them judging you — telling you how you shouldn’t be drinking beer or eating pork — so you stop inviting them to the party after a spell.

Journalism and print media don’t give people the gifts they want, they try to force-feed us the gift they think we should have — and with social media the company store is no longer the monopoly that it once was and we don’t need to spend every morning poring over the paper — unless we’re boning up for the Foreign Service exam or are on assignment from our school marm for a civics class.

That’s the very basic tenet of market capitalism: give them what they want,  not what you think they need. Right?  (Actually, that’s generally good advice: give people the gift they want and not the gift you want, yourself.)

Well, the “stewards” of “our culture” are realizing that they cannot “maintain the culture” for us and also make a profit from advertising and subscriptions.

What Will We Tell Peoria?

NATIONAL PRESS CLUB FORUM: WHAT WILL WE TELL PEORIA? THE DISAPPEARANCE OF WASHINGTON BUREAUS AND WHAT COMES NEXT

WASHINGTON — As newspapers are forced to close their Washington bureaus, the National Press Club, the world’s leading professional organization for journalists, will hold a forum May 13 to examine what impact this has on how the folks back home get information about the federal government.

The forum is free and open to the public. It begins at 6:00 p.m. with a reception. The panel will start at 6:30. Seating is limited. Please reserve by calling the Club’s reservation line, 202-662-7501.

Speaking on the panel are:

• Andrew Alexander, former Cox Newspapers bureau chief and now Washington Post ombudsman;
• Clark Hoyt, former Washington editor for Knight-Ridder and now New York Times public editor;
• John Walcott, McClatchy bureau chief;
• Jim VandeHei, co-founder of Politico; and
• Cynthia Dizikes, Washington reporter for the MinnPost, an independent online news service based in Minneapolis.

The forum will be moderated by Gil Klein, director of the National Press Club’s Centennial Forums Project and a former national correspondent for the Media General News Service.

“Since the Civil War, the Washington bureau has been an essential part of getting news about Washington to the folks back home,” said Club President Donna Leinwand. “With these bureaus disappearing, Americans are losing a watchdog of their congressional representatives, and they no longer will have inside information on how actions in Washington affect their communities.”

This event is part of a year-long, nationwide series of forums the National Press Club launched in its centennial year to examine the First Amendment, freedom of the press and the future of journalism. These forums reached 40 audiences in 35 states, the District of Columbia and Canada. They brought together leading local journalists to talk about where the news business is going and how to protect its core values.

A report of the findings of those forums, as well as summaries of each one and video clips from many of them can be found at www.press.org/juncture.

ADDITIONAL INFORMATION:

Gil Klein — National Press Club Centennial Forums Project director, 703-338-2721. E-mail gklein@press.org.

ABOUT THE NATIONAL PRESS CLUB:

The National Press Club is the world’s leading professional organization for journalists. Founded in 1908, the Club has 3,500 members representing most major news organizations. Each year, the Club holds more than 2,000 events including news conferences, luncheons and panels, and more than 250,000 guests come through its doors.

Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option?

For years SEO practitioners have been proclaiming the virtues of organic SEO. It’s free. It’s easy. It’s not PPC. Etc. By the same token, PPC experts have been signing the praises of PPC – it’s fast, it’s dynamic, it’s targeted traffic, and it’s not organic SEO. Does it really matter?

Personally, I think that your Internet marketing efforts should all work together. It’s not a matter of SEO vs. PPC. It’s more a matter of whether or not you are targeting your traffic through the tools that are available to you, and organic SEO is one tool at your disposal. And it’s a valuable tool.

Organic SEO is about targeting the keywords that are important to your business and achieving business results for your targeting efforts. There’s more to it than simply picking keywords out of a vacuum and throwing them against the wall. The idea is to target the keywords that searchers looking for a service or product like yours would use to find it. If you can identify the keywords that the market thrives on then you can drive traffic to your website. You can do this through organic SEO and PPC as well as through other avenues.

The only thing I might add is the power of digital PR, blogger outreach, and online engagement to help out your war of search placement; otherwise, this is the best I have read in quite a while.

This is not a game of panaceas, it is a game of content-creation, site architecture, organic SEO strategies, PPC, and all the rest, over time.  SEO is about consistance, predictability, and is much more of a war than it is a battle.

Mind you, try not too lose to many battles along the way.

One thing that I am not is touchy about the fact that I love what I love. And I love Moleskine notebooks.  And I love manual typewriters, especially the Hermes 3000, and I love quite a lot of other like-minded stuff.  Well, Moleskine notebooks are #122 in the list of Stuff While People Like. Sad but true.

This particular type of notebook is very expensive and was quite popular with writers and artists in the olden days.  Needless to say, these are two properties that are highly coveted in the white community.   In fact, it’s a good rule of thumb to know that white people like anything that old writers and artists liked:  typewriters, journals, suicide, heroin, and trains are just a few examples.

Let’s see what else I like that white people like — the bold ones I feel especially strong about:

• #122 Moleskine Notebooks
• #120 Taking a Year Off
• #119 Sea Salt
• #115 Promising to Learn a New Language
• #108 Appearing to Enjoy Classical Music
• #107 Self Aware Hip Hop References
• #106 Facebook
• #99 Grammar
• #98 The Ivy League
• #92 Book Deals
• #90 Dinner Parties
• #88 Having Gay Friends
• #81 Graduate School
  
• #80 The Idea of Soccer
• #79 Modern Furniture
• #78 Multilingual Children
• #77 Musical Comedy
• #73 Gentrification
• #72 Study Abroad
• #70 Difficult Breakups
• #61 Bicycles
• #58 Japan
• #57 Juno
• #56 Lawyers
• #55 Apologies
• #54 Kitchen Gadgets
• #53 Dogs
• #52 Sarah Silverman
• #51 Living by the Water
• #50 Irony
• #49 Vintage
• #48 Whole Foods and Grocery Co-ops
• #47 Arts Degrees
• #46 The Sunday New York Times
• #45 Asian Fusion Food
• #44 Public Radio
• #43 Plays
• #42 Sushi
• #39 Netflix
• #38 Arrested Development
• #37 Renovations
• #36 Breakfast Places
• #35 The Daily Show/Colbert Report
• #34 Architecture
• #25 David Sedaris
• #24 Wine
• #23 Microbreweries
• #21 Writers Workshops
• #20 Being an expert on YOUR culture
• #19 Traveling
• #18 Awareness
• #16 Gifted Children
• #14 Having Black Friends
• #13 Tea
• #8 Barack Obama
• #7 Diversity
• #6 Organic Food
• #5 Farmer’s Markets
• #3 Film Festivals
• #2 Religions their parents don’t belong to
• #1 Coffee

Holy fuck, I am pretty darn white!

Via Search Engine Journal, Oscars Predictions for 2009 Winners Online:

• AOL’s MovieFone 2009 Oscar Predictions : AOL has put together a slideshow of their Oscar Pool predictions and have picked Penelope Cruz for Best Supporting Actress & Sean Penn as Best Actor from the film Milk.
• Oscar Frenzy : A blog crazy about the Oscars with their predictions list and a vibrant commenting frenzy, Oscar Frenzy has gone against the grain and predicted that Revolutionary Road will win the Best Picture.
• MSN Movies : MSN, like most other online entertainment sites, is not predicting that Mickey Rourke will win Best Actor, and feels that Sean Penn will win it for Milk, although they say Rourke should win because he has earned it.
• Oscars on Go.com : Of course since ABC is hosting the actors they can’t really predict the winners without there being any controversy, but they have set up the Official Oscars site with live streaming of the Oscars and the Red Carpet festivities.

We do brand reputation and online reputation management and the number one thing we tell our clients is that if you don’t amplify your brand online — add some signal to the noise, if you will — then someone else will.  And, you can do this before you’re attacked or you can do it afterwards as an ORM campaign, which, like going to a plumber when your pipes burst, is generally much more expensive.  Better to maintain than to repair.  Here’s a great article from over on Online Publicity Journal that you should check out, Be Proactive – Don’t Wait Until Negative Press Finds You!:

The internet has allowed people who have normally been quiet to now have a voice, and sometimes a loud one. That voice can easily cripple your business model and stop or slow down revenues coming like a wrench thrown into the gears. One online complaint can send ripples very quickly through your business model.

Whistle blowing websites are everywhere and frustrated clients and customers are waiting for a reason to shout and make noise if things go sour with their experience. If you haven’t’ done any proactive online marketing and your reputation has not been tarnished yet than that is great. But all it takes one angry customer to ruin that good luck streak and you just never know when it could occur.

Many times it will be from an angry customer you have never even heard from who just didn’t even bother contacting you first to try to fix the problem. If you take a proactive approach right from the beginning you can allow yourself to build up a barrier and wall against new, fresh new negative publicity coming in. It is much easier to build a barrier for you business of positive information before negative press finds it way to your search results.

With consumer confidence down and online customers becoming more and more savvy each day more and more online shoppers want to see a squeaky clean online image. If they see any angry clients or customers it could easily trigger them to purchase or do business with a competitor. Online publicity is a very quick and easy way to start building a clean online reputation.

As others pick up your releases you will effectively add more content to your search results. As these links sit and age they become anchored into the search results making it much more difficult for any Rip Off Report and Pissed Consumer listings to make their way to your search results generated by someone search for your personal or business name.

While I have only met James Joyner of Outside the Beltway fame once, we keep in touch a little bit.  I have always admired his business and blogging acumen. Well, it is James’ 6-year blogiversary, and he writes, via Ryerson Review of Journalism Blog:

The blogging landscape has changed markedly in the intervening period, with many of the top blogs of early 2003 long gone and quite a few relative newcomers having taken over the top rungs. Relatively few of those who started when Steven and I did are still at it.

Political blogging has gone from an almost entirely amateur niche enterprise into something much more similar to the mainstream press, a process that has been both good and bad….

Because there are so many voices now, though, and many of the best have been acquired by major media outlets and think tanks, there’s a certain Establishment feel to the blogosphere that didn’t exist years ago. The rise of RSS readers and aggregators like Memeorandum mean that fewer of us are using our blogrolls or just keeping a log of interesting things we’re finding on the Web; instead, we’re much more apt to write about what everyone else is writing about.

I am not willing or able to say that the following 91 blog posts about social media, blogging, new media, social networking, etc, are the definite top-91 posts because I didn’t have the time or attention to go through all of my 5,437 blog posts:

1. Social Media Reputation Management
2. The Social Mediasphere is Truly Global
3. Real PR Takes Real Relationships, Really
4. Imagine Meeting Someone in a Bar
5. What Motivated You to Learn About Social Media?
6. Strong Community Demands Strong Leadership
7. Three Mistakes PR Folks Make Pitching Bloggers
8. What in the Heck are Twitter Hashtags?
9. Do Social Media Solutions Stagnate After Acquisition?
10. What is the Difference Between Marketing and PR Online?
11. Should Your Business Tap Social Networks?
12. Comprehensive Online Conversation Marketing Campaigns
13. Marketing in the New Millenium is PR
14. Blogger Outreach is PR and Not Marketing
15. Only Public Diplomacy Can Heal the U.S. Brand Perception Crisis Abroad
16. PR Needs Geeks
17. Corporations Do Social Media Wrong
18. Online Field Marketing
19. Web 2.0 Mirrors America as She Actually Appears
20. Live Commercials are the New Black for Television
21. Online Outreach and Online Engagement Primer
22. Do PR Execs and Lawyers Have the Same Bad Rep?
23. The Gap Between the Geeks and the Wonks Needs to be Mended
24. Old PR Needs to Learn to Love Not Loathe the People
25. What is a Vertical Blog?
26. Online Communities are Real Communities of Real People
27. Caveat Emptor et Lector
28. Long Tail PR Requires New Media Marketing and Online Outreach
29. Control the Language and you Control the Mind
30. PR A-List Bloggers are Alexa Amateurs
31. Online Communities are Not Virtual
32. Bloggers Can Ignore Basic Journalism Ethics
33. What I Would Have Done if I Were Edelman Me2Revolution
34. The New York Times Code of Ethics is Mandatory for Journalists Not Bloggers
35. In Defense of Edelman over Bribery Charges
36. Online Publicity
37. RSS Feed and Syndication Strategy
38. People Talk Online Like They Do Over Coffee or Across the Cubicle
39. Hill Holliday is an Expert at Textual Healing Flash for SEO
40. Repost: Blogs the Main Stream Media Read Redux
41. Online Reputation Management
42. Ping Servers and Wire Services Converge
43. Prospect Bloggers Before Blogger Outreach
44. New Press Releases Need Not Be New Media
45. How Many Influencers, Influencials, and Opinion Leaders are There?
46. Effective PR Blogging
47. Search Engine Optimization Works like a Champ
48. Magical Misdirection in Public Affairs and Politics
49. We Bloggers are Kingmakers
50. Authentic is as Authentic Does in the Blogosphere
51. Your Key Online Influencers are a One In A Million
52. MSM is Losing Control of the Press via Blogging, the Next Gutenberg Revolution
53. The Gender Divide in the Blogosphere is Actually a Literacy Divide
54. How Can Main Stream Media and Bloggers/Citizen Journalists Collaborate to Produce Better News/Information?
55. Is There a Widening Gap Between Mainstream Media and Bloggers/Citizen Journalists?
56. What is the Diff Between Advertising, Media Relations, PR, Marketing, Selling, Branding, and SPAM
57. The Definition of Medium as in “Because the Medium is the Message”
58. Why I Blog What I Blog on this Particular Blog
59. Brand Protection on Blogs
60. Articles About Blogging for Business, Professional Blogging, Corporate Blogging and PR Blogging
61. A Sample of the Best Blog, Blogging, and Internet Articles
62. Online Advertising’s Tipping Point Approaches
63. PR Blogging for Brand Promotion
64. The Interconnectedness of the Blogosphere and Mediasphere
65. Top Ten Rules for New Media Branding
66. An Argument for Online Market Intelligence
67. Virtual Communities v Blogosphere
68. Caveat Emptor et Lector
69. Always Remember the 95 Theses of the Cluetrain Manifesto
70. Effective PR Blogging
71. Control Your Google Listing
72. Quick Blog Search Engine Optimization Tips You Can Control
73. Don’t Worry You Didn’t Miss the Height of the Blogosphere
74. The Blogosphere Exists and it Can Include MSM
75. Comprehensive Online Conversation Marketing Campaigns
76. Three Mistakes PR Folks Make Pitching Bloggers
77. Earned Media for SEO and Profit
78. Using Twitter for Branding and Engagement
79. Social Media Reputation Management
80. The Powerful SEO Benefits of Blogger PR Outreach
81. Always Remember the 95 Theses of the Cluetrain Manifesto
82. Should Your Business Tap Social Networks?
83. Blogger Outreach is PR and Not Marketing
84. Live Commercials are the New Black for Television
85. All About Word-of-Mouth Marketing AKA Buzz Marketing
86. Journalism Gods Agree with Me on The Bribe
87. Marketing Online
88. What to Do When Your Decide Your Company Should Blog
89. Fake it ‘Til You Make It Repost
90. Purina ONE is Role Model for Word-Of-Mouth Marketing
91. What Networking is Versus What Networking Should Be

I am not telling you anything you don’t already know since you’re reading this. Since you’re reading this, you’re either my friend or you follow one of my blogs — so I have probably chewed your ear off about the benefits of both social media marketing as well as social media public relations.  Here’s another example that this trend is growing and becoming mainstream. Lauren Cook hooked me up with this article from the Houston Business Journal, “Online strategies, responsibility are becoming marketing ‘musts’” (Via Marketing Conversation)

The latest trends in getting company names into the public eye are catching on quickly, and marketing professionals say those who don’t adapt may be left behind. The following are examples of marketing that experts say companies can no longer afford to ignore:

Using ‘social media’

Blogs, forums, chat rooms, Flickr, Twitter, Youtube.com, Facebook.com and MySpace.com are emerging as powerful marketing tools.

“People who are experts on or passionate about a particular topic or interest may start their own Web site, generate a blog or post videos online,” says Cindy Marion, president of Marion, Montgomery Inc. “Over time, bloggers and social media contributors continue posting more subjects, articles, videos or sound clips related to their specific interests. This is good for conversation and for search engine optimization.”

According to a recently released Cone Business Survey, 93 percent of Americans believe companies should have a presence on social media sites, and 85 percent believe these companies should use these services to interact with consumers.

“The people have spoken but the wheel hasn’t been reinvented,” Marion says. “Because although the medium may be new, proven marketing strategies remain. Consistent messaging and frequent communications are key to creating perception, influence and persuasion.

“When people want to know about something, they typically ask their friends,” she says. “Now they often search for it online. If a company has a Web site, that’s a good start to gain a base knowledge of the product, but if an unvested third party touts that company’s products and services, then the company’s reputation gets more credit. If an online friend or trusted source touts it, all the better.”

• YouTube – Awesometown – FOX Cut

• Blog profile – Twingly Blog Search

• Burger King Fails With BK Boxers » Adrants

• Controversial ads can help boost a brand – PRWeek US

  Eric Yaverbaum, president and CEO of Ericho Communications, says the press might not be good, but this kind of attention effectively multiplies the company’s ad buy and drives consumers to want to go online and watch the video.

  (tags: social media public)

• Grammar Girl :: How to Write Your First Novel

  Since you’re listening to this podcast, you probably love the English language and the written word. And if you do, you probably have an itch to write that first novel. Well, you’re not alone. The dream of writing a novel, either for personal satisfaction or to make money, has been prevalent in our culture for decades, if not centuries.

• MediaPost Publications – Kmart Enlists Bloggers For Social Net Campaign – 12/12/2008

• /Message: Izea: Where Is That Line Again?

• Izea and PayPerPost Further Abandon Concept Of Quality Blogs | Philaahzophy

• Kmart Enlists Bloggers For Social Net Campaign – MediaPost Publications | Social Media Digest

• mrontemp: I still want my Swedish meatballs! The Izea brouhaha continues

• IZEA Blog: ”Twitter Tips” Week One Winner

• Blogging for dollars | Janet Fouts

• IZEA, Chris Brogan, Disclosure, and Community Trust | 1115 Media | Michael Buechele

• Copywrite, Ink.: Being Human: Chris Brogan

• Understanding Izea’s Sponsored Blogging Service

• Jaffe Juice: Carpe Diem – Sears the Day!

• Federated Media / Tech: Izea: Where Is That Line Again?

• Jane’s Tumblr

• Top 10 Reasons to be an Entrepreneur in College | College Mogul

• Paid Posts: Why they’re not that bad, but why you shouldn’t do them

• Sears, Christmas And A $500 Gift For You | How To Split An Atom

  Chris Pirillo, Jim Kukral, Tamar Weinburg, Aaron Brazell, Liz Strauss, Joseph Jeffe, and Chris Heuer

• The Pond » Izea

• Sponsored Post: Granting a Wish with Sears | Technosailor.com

• The Midnight Writer: Writing Boring Articles

• Sponsored Post – Sears Shopping “A-Ok” With This Blue-Collar Guy

• Kmart Sponsored Post: Petty Politics Buries Debate | ChrisKenton.com

• Jeremiah Owyang Inserts Foot In Mouth (Again) Over IZEA Sponsored Posts | Technosailor.com

• Understanding Izea’s Sponsored Blogging Service… (Web Strategy by Jeremiah) » TechNews.AM

• TechWag » Chris Brogan and the Tempest in a teapot

• The Sanctity of Social Media? | Altitude Branding

• Dumb Looks Still Free: So there is no connection between….

• What is Your Time Worth? What’s Worth Your Time? : GeekMommy’s WebLife

• IZEA Advisory Board Dinner – a set on Flickr

• Are Paid Posts now acceptable on blogs? (poll)

• Want to Go to Affiliate Summit West? | The BenSpark

• Advertising and Trust | chrisbrogan.com

• Freaky Frugalite » Blog Archive » Blogging For Pay, Part 1: Preparing For Your Future

• Settling into the new job « CodeHappy

• Who Is Strumpette?

  (tags: PR blog online twitter blogging is personality reality)

• Young PR

  (tags: marketing PR social media blogs links blogging journalism prblogs youngpr)

• Another Frightening Show About the Economy from This American Life

  Another Frightening Show About the Economy

  (tags: life news usa politics podcast money Radio npr Markets this thisamericanlife tal swaps subprime cds credit default swap)

• Credit default swap – Wikipedia, the free encyclopedia

• Flip MinoHD Camcorders | Flip Video

  (tags: technology video movies tech photography videos shopping tobuy wishlist flip hd mino)

• About Us – DC Navigators

Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer’s Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University’s SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute’s Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet’s BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

On behalf of the International Medical Corps and Abraham Harrison, thank you so much for all of your support over the last four weeks to get the vote out to help get the International Medical Corps into the top-five of the Members Project and then for securing the $100,000 from American Express, to be used to feed hungry children worldwide. Here’s a thank you video blog entry from Paige Strackman, who was the PaigeS who submitted IMC in the first place under the title, Saving the Lives of Malnourished Children.

Here’s the official, final, press release you can read, directly from International Medical Corps:

International Medical Corps Wins $100,000 Grant from American Express to Save Malnourished Children

October 14, 2008, Los Angeles, Calif. –International Medical Corps (IMC) has been awarded $100,000 through the American Express Members Project. The grant will be used to treat malnourished children worldwide. IMC is one of five organizations to receive funding in the nationwide campaign where American Express Card members submit and vote for projects that are meant to bring people and organizations together for positive change.

The funding will be used to implement the project, ‘Saving the Lives of Malnourished Children.’ Submitted by American Express cardmember Paige Strackman, the project focuses on treating malnutrition through nutrient-rich, ready-to-eat food, which International Medical Corps provides to more than 35,000 children every month through a network of 215 supplementary and therapeutic feeding sites in some of the world’s most food-insecure environments, including Afghanistan, Ethiopia, Sudan, and Somalia. The project was selected by an elite panel out of 1,190 others and received more than 14,000 votes in the final round of competition.

“I submitted this project because, as a mother, I cannot ignore that five million children under five die every year due to malnutrition,” says Paige. “This funding will save thousands of malnourished children around the world who otherwise may not have been reached. I am so grateful to everyone who supported this project and helped make it a reality.”

While the project was submitted by one individual hoping to make a difference, it gathered public momentum. The project’s message was shared in the media from Los Angeles to New York, on nearly 200 blogs across the Internet, through thousands of emails and on social networking sites, including Facebook, My Space and Twitter.

The grant from American Express comes at an opportune time when rising food costs are driving millions deeper into poverty everyday while trying to afford basic staples. As a result, hunger and malnutrition kill more people each year than HIV, tuberculosis, and malaria combined.

“We are incredibly grateful to Paige for not only submitting the project, but also for fueling it with the passion to make it so successful,” says Rebecca Milner, Vice President of Institutional Advancement. “There are approximately 178 million children around the world who are malnourished and only 3 percent get treatment. This funding makes it possible for International Medical Corps to reach more of those children who desperately need our help.”

In Democratic Republic of Congo alone, International Medical Corps’ supplementary feeding centers admitted 3,500 new children in the past two months. At one center for severely malnourished children, IMC has a 35-bed capacity, but is accommodating 82. Another 30 children await treatment. This trend is symptomatic of the food insecurity affecting East Africa and much of the developing world. The World Food Program estimates that 15.7 million of those in need are in East Africa, and another 8.6 million are in Afghanistan.

With a mission that focuses on training, International Medical Corps works to empower individuals and communities, providing education on how to treat malnutrition, identify warnings signs, and intervene before malnutrition worsens. Health care workers and parents are educated on proper diet and hygiene, and communities are equipped to grow their own food and reduce their vulnerability to rising prices.

*The ‘Saving the Lives of Malnourished Children’ project can be viewed here: http://www.membersproject.com/project/view/OZH1P1
**Videos of children’s dramatic recoveries from malnutrition can be seen on International Medical Corps’ YouTube Channel: http://ca.youtube.com/user/IMCMembersProject

For more information visit our website at www.imcworldwide.org.

Also, thank you to every single blogger and social media maven who was so generous as to help us spread the word out and get as much attention as possible for both the Members Project as well as for International Medical Corps as well. You were all more than generous and all of us at IMC and AHLLC would love to thank you for being so generous and selfless.

• Help Feed Hungry Children via Danny Fisher.
• Help Save Kids via Three Sons and a Princess.
• Seeking $1.5 million to feed malnourished children via http://www.cabraham.com/node/693.
• International Medical Corps Matched With Top 25 American Express Members Project, via The Colombo Times News Blog.
• Altruism – For Whose Sake? via Jakartass.
• Cast a Vote, Help Save a Child via The Blog That Ate Manhattan Goes to Italy .
• Saving the Lives of Malnourished Children via Here There and Everywhere.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Samotalis.
• International Medical Corps responds to the food crisis with emergency nutrition programs, food relief aid, agricultural assistance, and training via Holly’s Fight to Stop Violence.
• Calling All American Express Card Members via All 4 My Gals.
• Russia using cluster bombs and humanitarian efforts for children… via Glass City Jungle.
• I’ve got this via E-Mail To Publish on this site, For the sake of children via The Triple Gem!.
• In This Election, The Winners are the Children via The Blog That Ate Manhattan.
• International Medical Corps via Christefideles.
• saving malnourished children via Lotusinthemud.
• Help Save the Lives of Malnourished Children With International Medical Corps via Myrtus.
• Saving the Lives of Malnourished Children via Ontario.
• International Medical Corps via Sakshum…cultivating dreams.
• International Medical Corps Matched with Top-25 via Jumping Monkeys.
• Banner on Site via Nerds Eye View.
• Fabulicious Friday #26 via cookienotes.
• Sharing Saturday – AmEx and Int’l Medical Corps via My Life as a Hot Professional.
• Cause Everyone Needs to Eat via Grassroots Activism.
• International Medical Corps via Yoga and Judaism Center.
• Radyo Inteligentaindigena-09-20-2008 via Inteligentaindigena Novajoservo.
• Help IMC save the lives of malnourished children in Africa! via A Romanian in Africa.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via The Cogitamus Blog.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via litbrit .
• Do the right thing via Bloody Brilliant.
• Let None Go Hungry via Pipecleaner Dreams.
• Click to Help Malnourished Children! via A Red Thread Connection.
• Tweet via Bloggapalooza.
• Here’s Something Cool via Cool Mom Picks.
• A Different Vote: Saving the Lives of Malnourished Children via Sexy Spanish Club in Buenos Aires.
• Saving Lives for Malnourished Children via Connorcolesmom.
• This won’t take a minute. via Miss Cellania.
• People Watching in Lipscani via Writers Bloc.
• A Good Deed via My Boyfriend is a twat.
• Corporate do-gooding: Vote for the best ideas that American Express is sifting through via Religion Blog: Dallas News.
• Please consider voting via Living in shkoder Albania.
• Banner via Andres V.
• Help Save the Lives of Malnourished Children via Progressive U.org.
• International Medical Corp via Jaden’s Journal.
• We Get Stuff via Winds of Change.
• International Medical Corps, Saving the Lives of Malnourished Children via Art of the Possible Online.
• Banner via Postcards From Across the Pond.
• Another AmEx Submission… via Fat Doctor.
• Up to 5 million children a year die of malnutrition – with one mouse click, you can help via Shakesville.
• Help International Medical Corp Save Starving Child With Just One Click via William K. Wolfrum.
• International Medical Corps Needs Your Vote via The Rotten Word.
• Give ‘em a vote via Army of Mom.
• Int’l Child Relief NGO Needs Our Votes…1.5Million At Stake via The Democratic Daily.
• Members Project by AmEx is amazing. Vote to send their money to help children here. via Craphammer.
• Reaching Out in the Love of Christ via The Day of the Lord.
• Do you Hear the Cry? via Christs Redeeming Passion.
• Compassion that makes a Difference. via Passion that Redeems.
• The Greatest Gift is Love via About the Father’s Business.
• Making a Difference via Redeemed by the Passion of Christ.
• Be a Light that Makes a Difference via Life in Christ.
• Saving the Lives of Malnourished Children via What’s a Delmer Look Like.
• banner via The Legless Blog.
• Contribution to a Noble Cause via Aa..Ha [Thinking Inside The Blog!].
• Help International Medical Corps Earn $1.5M via Turning Left.
• Help International Medical Corps Earn $1.5M via eNews Park Forest.
• They Need Your Vote … via Freaked Out Fathers.
• posted widget via Albtranslator.
• Please check this out via Braveheart Does the Maghreb.
• Saving the lives of malnourished children via Tongue and Cheek.
• American Express’ Members Project International Medical Corps via Sugar and Spice.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Budget Nomad – US Ex – Pat on the Move.
• Vote for International MedicalCorps to Help Children in Need. via humorgrafe .
• Voting for International Medical Corps via Tall Skinny Kiwi.
• Revealing myself as a LOTR nerd via Journey Mama.
• Thank You for Blogging About International Medical Corps! via Chris Abraham Because the Medium is the Message.
• Dora, the sheep droppings explorer via The French Mountain Dweller.
• Int’l NGO Needs Our Help To Win $1.5 M For Starving Children via Daily Kos.
• Thank You Bloggers for Blogging about International Medical Corps via Memes.org.
• Thank You International Medical Corps Bloggers via Abraham Harrison.
• “Vote for International Medical Corps to Help Children in Need” via Ben Heine.
• Feeding Hungry Children via Kuru Lounge.
• Your click could mean $1.5 million for malnourished children around the world via Pirate Pappa.
• One Click to Save Lives via So a Blonde Walks Into a Review.
• Members Projects via OBVI.
• With One Click You Can Save Thousands Of Malnourished Children via Blogher.
• Help International Medical Corps Feed Hungry Children via Chrisfernando.net.
• Thursday, September 25, 2008 via Island In the Pacific.
• Your click could mean $1.5 million for malnourished children around the world. via Fresh Motivation.
• Click for $1.5 million – A win-win-win situation via Stet.
• Vote to make a difference via Onlinefundraisingblog.
• Something About Saving Lives? via NDAGHA.
• Click to Donate via More Than An Army Wife.
• Saving the Lives of Malnourished Children via The Existential Lip.
• International Medical Corps via Backyard Missionary.
• International Medical Corps Matched with Top 25 American Express Members Project, ‘Saving the Lives of Malnourished Children’ via Bio-Medicine.
• Time is Running Out!!! via Pre School Mama.
• “The International Medical Corps: Please Consider This Good Cause” via Working With Word.
• Saving the Lives of Malnourished Children via javajive.
• Things I should have avoided whilst pregnant via Whitterer on Autism.
• American Express Members Project: Join me in voting for the project, “Saving the Lives of Malnourished Children.” via Make College Pay Off.
• Interested in Saving a Child From Malnutrition? via Reservoir.
• Go Vote for the International Medical Corps via Christian Spirituality w/ Edges.
• Vote for the International Medical Corps! via Understanding The Psychology and Effects of Abandonment Issues.
• International Medical Corps via Stories on Malawi.
• The Least of These via Paravanes: Christian Meditations .
• Vote to help feed hungry kids! via Happy at HFC.
• Please support International Medical Corps and help feed hungry children via The Sreisaat Adventures in cambodia.
• Tela’s Finds via Working Moms Against Guilt.
• Save Lives with Your Vote via Servant of Chaos.
• FYI via Left of Centre.
• International Medical Corp via Desert Phoenix.
• sidebar via Pardon Me For Asking.
• One Day Left – the AMEX Members Project via A Mom a Blog and the Life In-Between.
• widget via Psychiatryforpublic.
• sidebar via Tamil Newsfeed.
• Help Save the Lives of Malnourished Children via Progressiveu.
• A Little Charity Is All It Takes. via Anchor Rising.
• When Snark Just Isn’t Enough via World-O-Crap.
• International Medical Corps via Portrait of a Writer.
• The Members Project via Earnest Parenting.
• Vote to Feed Hungry Children via Looney Bin 4 Sure.
• American Express Members Project via Big Blueberry Eyes.
• Vote Now!! Saving the Lives of Malnourished Children via Lost Girl’s World.
• International Medical Corp Matched… via Chris Zenzine.
• We get letters via Skippy the Bush Kangaroo.
• Just a Note via Code Yellow Mom.
• International Medical Corps – Saving the Lives of Malnourished Children via Awakening To Enlightenment.
• Save the Lives of Malnourished Children via Contented Woman.
• Beyond THE FUTURE: International Medical Corps via Beyond Understanding .
• Beyond THE FUTURE: International Medical Corps via Publishers Marketplace.
• Banner via Arwin Soelaksono .
• Vote to Help Feed a Hungry Child! via Three P’s in a Pod.
• I get mail — worthy causes via The Reaction.
• I get mail — worthy causes via Newshoggers.
• I get mail — worthy causes via The Impolitic .
• Vote to Help Hungry Children via Dad Talk.
• Social Media News Release via Nandigram United.
• IMC project: Saving the lives of malnourished children via Motherscribe.
• Nobody likes to go hungry – especially kiddos. via Jelly Mom.
• HELP FEED CHILDREN via Smart Christian.
• International Medical Corps via Mama Speaks.
• International Medical Corps–Saving the Lives of Malnourished Children via This Mom.
• I don’t usually do this, but… via Non-Essential Equipment.
• Before I Forget (Again) via Drye Portents.
• Haiti Update via Gonna Make a Change.
• Vote to save hungry children! via Make it Happen.
• Please vote via All 4 My Gals.
• Att: American Express Card holders via Writers Bloc.
• Hey..Vote Again via ZenZine.
• Vote For These Guys and Save Some Children via Intuittech.
• Widget via The Disenchanted Forest.
• Vote for the International Medical Corps! via understanding the effects of unresolved abandonment issues.
• Help the International Medical Corps Feed Hungry Children via Danny Fisher.
• Help Save the Lives of Malnourished Children via Progressiveu.
• Saving the Lives of malnourished children via The French Mountain Dweller.
• Last chance to Save The Lives of Malnourished Children via Simple Green World.
• International Medical Corps’s Good Deeds Triumph!! via Three P’s in a Pod.
• Saving the Lives of Malnourished Children – NEWS FACTS via Ontario.
• $1.5 Million For Malnourished Children Around The World Possible – Your Vote In The American Express Members Project Could Help This Happen via Medical News Today.
• International Medical Corp Vote Now! via Holly’s Fight for Justice.
• International Medical Corp Vote Now! via Holly’s Fight to Stop Violence.
• International Medical Corp via Jakartass.
• widget via Andres V.
• widget via Que es El Testamento Del Paisa?.
• Part II Vote to Help Hungry Children via Dad Talk.
• Continue Saving the Lives of Malnourished Children via What’s Delmer Look Like?.
• Sharing Saturday – Bloggers Rule! via My Life as a Hot Professional.
• Banner via Earnest Parenting.
• International Medical Corps needs your help via Sociolingo’s Africa.
• Food Charities via Grasshopper New Media Presents….
• That good deed that some of you did …. via My Boyfriend is a twat.
• Saving the Lives of Malnourished Children via Paravanes: Christian Meditations .
• Giving back to Africa via Africa Safari Blog.
• Can Social Media Make the World A Better Place? via Digital Podcast.
• Vote to Feed Hungry Children via South Africa.
• Members Project Submissions Due 8/19 via The Drew Blog.
• Help International Medical Corps Save the Lives of Malnourished Children via International Medical Corps.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham.
• Help International Medical Corps Save the Lives of Malnourished Children via Marketing Conversation.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Because the Medium is the Message.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Internet Analyst and Web Strategist.
• Vote AGAIN!!! for “Saving the Lives of Malnourished Children” via finding joy in Liberia .
• International Medical Corps needs your vote ! 4 days left “ via Ben Heine.
• International Medical Corps via Worldfoodvision.com.
• Calling All American Express Cardholders via Everything Finance.
• American Express Members Projects 08 via Ground.
• Its Easy to Make a Difference via Baer This In Mind.
• Hello guys! via Halo Scan.
• Help Feed Hungry Children! via Friends of the World Food Organization.
• International Medical Corps now in American Express Members Project Top 5, Vote Today via Yubanet.
• American Express Members Project Contest: Support the International Medical Corps via The Human Trafficking Project.

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

The International Medical Corps and my team have been working on winning $1.5 Million dollars through American Express’ Members Project. IMC needs to be in the top 5 in order to win. Please check out the Member Project page, Saving the Lives of Malnourished Children, and then please vote.  I would like to personally thank each and every one of you who have blogged about the issue and about the contest — see below:

• Help Feed Hungry Children via Danny Fisher
• Help Save Kids via Three Sons and a Princess
• Seeking $1.5 million to feed malnourished children via Bearing Drift
• International Medical Corps Matched With Top 25 American Express Members Project, via The Colombo Times News Blog
• Altruism – For Whose Sake? via Jakartass
• Cast a Vote, Help Save a Child via The Blog That Ate Manhattan Goes to Italy
• Saving the Lives of Malnourished Children via Here There and Everywhere
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Samotalis
• International Medical Corps responds to the food crisis with emergency nutrition programs food relief aid agricultural assistance and training via Fight to Stop Violence
• Calling All American Express Card Members via All 4 My Gals
• Russia using cluster bombs and humanitarian efforts for children… via Glass City Jungle
• I’ve got this via E-Mail To Publish on this site, For the sake of children via The Triple Gem!
• In This Election, The Winners are the Children via The Blog That Ate Manhattan
• International Medical Corps via Christefideles
• saving malnourished children via Lotusinthemud
• Help Save the Lives of Malnourished Children With International Medical Corps via Myrtus
• Saving the Lives of Malnourished Children via Ontario
• International Medical Corps via Sakshum…cultivating dreams
• International Medical Corps via Jumping Monkeys
• Banner on Site via Nerds Eye View
• Fabulicious Friday #26 via cookienotes
• Sharing Saturday – AmEx and Int’l Medical Corps via My Life as a Hot Professional
• Cause Everyone Needs to Eat via Grassroots Activism
• International Medical Corps via Yoga and Judaism Center
• Radyo Inteligentaindigena-09-20-2008 via Inteligentaindigena Novajoservo
• Help IMC save the lives of malnourished children in Africa! via A Romanian in Africa
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via The Cogitamus Blog
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via litbrit
• Do the right thing via Bloody Brilliant
• Let None Go Hungry via Pipecleaner Dreams
• Click to Help Malnourished Children! via A Red Thread Connection
• Tweet via Bloggapalooza
• Here’s Something Cool via Cool Mom Picks
• A Different Vote: Saving the Lives of Malnourished Children via Sexy Spanish Club in Buenos Aires
• Saving Lives for Malnourished Children via Connorcolesmom
• This won’t take a minute. via Miss Cellania
• People Watching in Lipscani via Writers Bloc
• A Good Deed via My Boyfriend is a twat
• Corporate do-gooding: Vote for the best ideas that American Express is sifting through via Religion Blog: Dallas News
• Please consider voting via Living in shkoder Albania
• Banner via Andres V
• Help Save the Lives of Malnourished Children via Progressive U.org
• International Medical Corp via Jaden’s Journal
• We Get Stuff via Winds of Change
• International Medical Corps, Saving the Lives of Malnourished Children via Art of the Possible Online
• Banner via Postcards From Across the Pond
• Another AmEx Submission… via Fat Doctor
• Up to 5 million children a year die of malnutrition – with one mouse click, you can help via Shakesville
• Help International Medical Corp Save Starving Child With Just One Click via William K. Wolfrum
• International Medical Corps Needs Your Vote via The Rotten Word
• Give ‘em a vote via Army of Mom
• Int’l Child Relief NGO Needs Our Votes…1.5Million At Stake via The Democratic Daily
• Members Project by AmEx is amazing. Vote to send their money to help children here. via Craphammer
• Reaching Out in the Love of Christ via The Day of the Lord
• Do you Hear the Cry? via Christs Redeeming Passion
• Compassion that makes a Difference. via Passion that Redeems
• The Greatest Gift is Love via About the Father’s Business
• Making a Difference via Redeemed by the Passion of Christ
• Be a Light that Makes a Difference via Life in Christ
• Saving the Lives of Malnourished Children via What’s a Delmer Look Like
• banner via The Legless Blog
• Contribution to a Noble Cause via Aa..Ha [Thinking Inside The Blog!]
• Help International Medical Corps Earn $1.5M via Turning Left
• Help International Medical Corps Earn $1.5M via eNews Park Forest
• They Need Your Vote … via Freaked Out Fathers
• posted widget via Albtranslator
• Please check this out via Braveheart Does the Maghreb
• Saving the lives of malnourished children via Tongue and Cheek
• American Express’ Members Project International Medical Corps via Sugar and Spice
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Budget Nomad – US Ex – Pat on the Move
• Vote for International MedicalCorps to Help Children in Need. via humorgrafe
• Voting for International Medical Corps via Tall Skinny Kiwi
• Thank You for Blogging About International Medical Corps! via Chris Abraham Because the Medium is the Message.
• Dora the sheep droppings explorer via The French Mountain Dweller.
• Int’l NGO Needs Our Help To Win $1.5 M For Starving Children via Daily Kos.
• Thank You Bloggers for Blogging about International Medical Corps via Memes.org.
• Thank You International Medical Corps Bloggers via Abraham Harrison.
• Vote for the International Medical Corps! via Ben Heine.
• Feeding Hungry Children via Kuru Lounge.
• Your click could mean $1.5 million for malnourished children around the world via Pirate Pappa.
• One Click to Save Lives via So a Blonde Walks Into a Review.
• Members Projects via OBVI.
• With One Click You Can Save Thousands Of Malnourished Children via Blogher.
• Help International Medical Corps Feed Hungry Children via Chrisfernando.net.
• Thursday September 25 2008 via Island In the Pacific.
• Your click could mean $1.5 million for malnourished children around the world. via Fresh Motivation.
• Click for $1.5 million – A win-win-win situation via Stet.
• Vote to make a difference via Onlinefundraisingblog.
• Something About Saving Lives? via NDAGHA.
• Click to Donate via More Than An Army Wife.
• Saving the Lives of Malnourished Children via The Existential Lip.
• International Medical Corps via Backyard Missionary.
• International Medical Corps Matched with Top 25 American Express Members Project, ‘Saving the Lives of Malnourished Children’ via Bio-Medicine.
• Time is Running Out!!! via Pre School Mama.
• The International Medical Corps Please Consider This Good Cause via Working With Word.
• Saving the Lives of Malnourished Children via javajive.
• Things I should have avoided whilst pregnant via Whitterer on Autism.
• American Express Members Project: Join me in voting for the project Saving the Lives of Malnourished Children via Make College Pay Off.
• Interested in Saving a Child From Malnutrition? via Reservoir.
• Go Vote for the International Medical Corps via Christian Spirituality w/ Edges.
• Vote for the International Medical Corps! via Understanding The Psychology and Effects of Abandonment Issues.

Also, please let me know if I missed your post in the Chris Abraham comment area — and if you want to post about the contest and the issue, please feel free and pop the URL into the Chris Abraham comment section and I will add you and thanks in advance!

If you need more information, please check out our informational page, International Medical Corps Matched With Top 25 American Express Members Project, “Saving the Lives of Malnourished Children”

1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
13. What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.
14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
20. Companies need to realize their markets are often laughing. At them.
21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
24. Bombastic boasts—”We are positioned to become the preeminent provider of XYZ”—do not constitute a position.
25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.
27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
28. Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
29. Elvis said it best: “We can’t go on together with suspicious minds.”
30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s that?”
32. Smart markets will find suppliers who speak their own language.
33. Learning to speak with a human voice is not a parlor trick. It can’t be “picked up” at some tony conference.
34. To speak with a human voice, companies must share the concerns of their communities.
35. But first, they must belong to a community.
36. Companies must ask themselves where their corporate cultures end.
37. If their cultures end before the community begins, they will have no market.
38. Human communities are based on discourse—on human speech about human concerns.
39. The community of discourse is the market.
40. Companies that do not belong to a community of discourse will die.
41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
43. Such conversations are taking place today on corporate intranets. But only when the conditions are right.
44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.
45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.
47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to “improve” or control these networked conversations.
48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.
49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.
50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.
52. Paranoia kills conversation. That’s its point. But lack of open conversation kills companies.
53. There are two conversations going on. One inside the company. One with the market.
54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.
55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.
56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other’s voices.
57. Smart companies will get out of the way and help the inevitable to happen sooner.
58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.
59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
60. This is suicidal. Markets want to talk to companies.
61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.
62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
63. De-cloaking, getting personal: We are those markets. We want to talk to you.
64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.
65. We’re also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?
67. As markets, as workers, we wonder why you’re not listening. You seem to be speaking a different language.
68. The inflated self-important jargon you sling around—in the press, at your conferences—what’s that got to do with us?
69. Maybe you’re impressing your investors. Maybe you’re impressing Wall Street. You’re not impressing us.
70. If you don’t impress us, your investors are going to take a bath. Don’t they understand this? If they did, they wouldn’t let you talk that way.
71. Your tired notions of “the market” make our eyes glaze over. We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere.
72. We like this new marketplace much better. In fact, we are creating it.
73. You’re invited, but it’s our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!
74. We are immune to advertising. Just forget it.
75. If you want us to talk to you, tell us something. Make it something interesting for a change.
76. We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute?
77. You’re too busy “doing business” to answer our email? Oh gosh, sorry, gee, we’ll come back later. Maybe.
78. You want us to pay? We want you to pay attention.
79. We want you to drop your trip, come out of your neurotic self-involvement, join the party.
80. Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.
81. Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?
82. Your product broke. Why? We’d like to ask the guy who made it. Your corporate strategy makes no sense. We’d like to have a chat with your CEO. What do you mean she’s not in?
83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.
84. We know some people from your company. They’re pretty cool online. Do you have any more like that you’re hiding? Can they come out and play?
85. When we have questions we turn to each other for answers. If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to.
86. When we’re not busy being your “target market,” many of us are your people. We’d rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing’s job.
87. We’d like it if you got what’s going on here. That’d be real nice. But it would be a big mistake to think we’re holding our breath.
88. We have better things to do than worry about whether you’ll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?
89. We have real power and we know it. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.
90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.
91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.
92. Companies are spending billions of dollars on Y2K. Why can’t they hear this market timebomb ticking? The stakes are even higher.
93. We’re both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they’re really just an annoyance. We know they’re coming down. We’re going to work from both sides to take them down.
94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.
95. We are waking up and linking to each other. We are watching. But we are not waiting.

Always remember! Never forget! If you’re in marketing or public relations and you have not read The Cluetrain Manifesto, it is about time — read it!

If you are interested in an online reputation management, defensive SEO, reputation defense campaign, please call us at +1 202-657-4769 or email us at info@chrisabraham.com, and we’ll be more than happy to help you!

Abraham Harrison Online Reputation Management and Defense Services

When it comes down to it, reputation defense and crisis management demands engagement: resistance is futile. Here’s some excellent advice from Local Advertising Journal about the risks and rewards of Online Reputation Management: Eliminate the Negative:

A negative review of your business or product is detrimental to your online reputation, but if it is managed correctly you can negate some of its worst impacts. When you find a negative review about your business, under no circumstances should you knee-jerk a reply defending your business. This can quickly devolve into a nasty thread of replies that will in perpetuity online, for anyone to read. You would not want have a heated argument in front of your customers in public, and make no mistake, an online post war is public indeed.

This is an excellent addition to what I have written in the past about online reputation defense and management:

Some things to consider when you’re cleaning negative returns on Google and the other search engines: cleaning is easier after the body has been removed. If you are in the middle of a maelstrom of bad press and online vitriolic hatred, then you probably need to weather the storm for a while before the counter messaging and the defensive SEO strategy starts working.

That said, messaging, controlling your brand, your reputation, and your results on Google — promotional SEO — should be started well before you ever get smeared online. Getting your message, your intent, your true self, your words, you interests, your true bio, your positive images, your press packets, and everything you have ever published online well before sladerous things happen is essential.

Otherwise, you will be too vulnerable. The best defense is a fantastic offense, to be sure.

One thing that one really needs to consider before entering into a reputation war is whether or not to engage at all.  One thing that I learned during my short stay at Edelman was that the very best PR consultants know when not to engage.  That’s the magic.

Also, if you have a choice, to not engage the attack unless it is in your own terms. If you enter into an engagement in the other party’s terms, you are doomed to failure. Most often, no matter how tempting it may be, do not try to do crisis management in a blogger’s comments unless you have an attitude of mea maxima culpa and a strong solution — a solution that will seriously win hearts and minds — and that does not include being defensive or fighting back.

What I recommend in cases like this is counter-messaging, using either a platform you control or a neutral platform, such as YouTube, Twitter, Digg or whatnot.  In this way, you will be able to convey your truths and the truths of your company and brand without getting to wrapped up in the tarbaby of the commenters and supporters who will, undoubtedly, flock around you like Piranha.

Otherwise, as I said before, no time like the present to start working up your online brand reputation with some of your own energy, positivity, passion, case studies, bios, experience, sharing, teaching, participating, engaging, and learning well before anything happens in your space, online or otherwise.

When it comes down to it, it all comes down to whether you’re known or unknown. If you are attempting to defend your reputation as an Internet unknown against an Internet Celeb, you’re toast and you probably need to quickly contact me and my firm right away — things are going to get ugly fast.  Even if you’re known but not necessarily adored, you will still be part of the accountability loop. People tend not to attack someone they know. If you can make sure your “captors” know your face and know who you are, you’re more likely to survive any sort of slander and online attack much more than a nameless, faceless, and detached corporate globalist.

I don’t know if you’ve been online much, but the worst thing ever to be online is a detached corporate globalist. Even if you and your brand has a history of tending towards detached corporate globalism, you can at least become an engaged corporate localist with the name Jack or Phil or Mike or Sheila, and that’s better that just being a Trademark, a Copyright, and a pack of hungry lawyers!

Abraham Harrison LLC’s Online Reputation Management Defense Services

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page — i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible.

At Abraham Harrison, LLC, our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don’t engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines’ attention to positive and neutral results, and away from the problematic negative results .

It is not possible to make information on the Internet disappear unless the people who put the information online in the first place take it back down again — even then, the data is often mirrored elsewhere or cached and re-served by the likes of Google and The Wayback Machine. The method is to make the undesirable results needles in haystacks — it can be there, but only people really intent on finding it will come across it.

An online search results sanitization campaign is a long-term commitment, much like treating a cancer. It begins with a period of intense assault on the problem to beat the negatives down followed by a on-going low-level maintenance regime to keep them down. A campaign is heavily front-loaded with the ongoing maintenance being very low cost — we can also turn those maintenance operations over to you, together with any infrastructure, content, and domain names we may have set up during the campaign.

Unlike many other companies in this field, we have no interest in holding you hostage over the years by keeping control of the mechanisms of the treatment. We are happy to turn that over to you once we get you in the clear, or if you prefer, provide you the service of keeping up the defense, however you prefer.

An online search results sanitization campaign requires subtlety convincing the search engines that what they previously believed — i.e. that the currently highly-ranked negative results are indeed some of the most valuable and relevant results — is no longer true, and that the neutral and positive content that we identify or create is far more valuable and relevant and therefore should rank highly, pushing the negative results down into the obscurity of lower rankings.

This requires a bit of time, 6-8 weeks of concerted effort generally, to get results moving away from where the search engines have long believed them legitimately to stand, toward the new state that we desire, with those negative results far below the neutral and positive ones.

Once we get the results moving and out of stasis, we keep them moving until we are happy with the results, then maintain them in place, so that the negative results (which naturally have their own legitimacy in the eyes of the search engines) do not move back up again. It is a bit like braces on a child’s teeth which are then followed by a retainer that keeps them straight and prevents them from slipping back to their original crooked state.

Even the largest, well-known companies have used defensive SEO tactics in the face of crisis and unfavorable publicity. It works for them, and it will work for you. Negative search results are a controllable problem that can be solved with diligence and know-how. Unlike other common types of crises, negative search results will not disappear without action. However, unfavorable publicity that you may have received years ago that is still affecting perceptions about your brand can be dealt with and have its negative impact neutralized.

We have resolved difficult SEO solutions — probably far worse than yours – in the past and come out on top. With our vast network and effective systems, we are able to provide an viable, permanent solution to most online reputation problems, and we will help with yours as well.

Generally, campaigns run a year, with the bulk of the effort in the first 4 months. After the first five to six months have passed and we have achieved a stable new order with the negative results well-buried, we will be happy to turn the maintenance over to you, if you wish, or we can continue to maintain the defensive systems for you until the end of the year.  After the first year, we’re happy to continue monitoring your online reputation and maintaining your defensive systems for as long as you choose to retain our services.

That said, all of the work, all the domain names, and all the IP we generate for you is yours and we’re happy to turn it over to you if you like, after the year-long contract is completed.

Abraham Harrison, LLC, bills on a retainer basis, i.e. at the beginning of the month before beginning operations. As mentioned, the effort, and the billing is front-loaded to allow an aggressive attack to beat down the negative results soundly, then backing off over time focusing over more on the lower-resource work of stabilizing the results in order to allow you to save money.

I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of.  I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you:

In case you are not familiar with the concept, StumbleUpon allows you to pay for visitors to your pages, five cents per visitor or click. The question is, do you consider this to be a simple form of paid advertising, or paid social bookmarking.

I have done some experiments with paid Stumbling and what BMJ says is true:

If you set a limit of $20 per day, you will get 400 visitors. They may stay on your page or they may spend five seconds and disappear. Where the situations changes is when they thumbs up your page. That’s a stumble and can lead to more than just the 400 visitors.

So, in this case, content is key, and good content will result in conversions and interest.  If you just throw money at it without thinking your content or strategy through, you will be disappointed with the results, especially since there’s nobody on the planet more savvy than the gang from StumbleUpon — these are earl-adopters and are just the people you want to love you but these are the worse people to piss off. Just because you’re paying to have your content promoted doesn’t mean that people are prevented from digging the content down (thumbs-down) or writing scathing comments.

Either way, I encourage you to install the Firefox or Internet Explorer plugin and start playing with it — you need to register first, of course. I also encourage you to throw some money at the pay-to-play paid StumbleUpon advertising scheme — it is amazing fun and if you have any cool content at all, it is so much more rewarding that trying to game digg or even organically start StumbleLove — if you’re not really into Stumbling (I have friends who actually spend their evenings Stumbling in lieu of TV) then paying to get started is a very good idea and worth a test — you can check out the FAQ first:

Overview

• How does StumbleUpon work?
• Can I see a demo of StumbleUpon?
• What kind of content works well with StumbleUpon?
• Where will my content appear?
• How can I get Viral Marketing from StumbleUpon?
• Do I need to create an ad?
• What am I paying for? What do I get?
• How is this different from PPC, pops, banners…?
• Why doesn’t StumbleUpon do pops, banners…?
• How does StumbleUpon prevent click-fraud?
• I have a suggestion/question/feature-request, who should I contact?
• Is StumbleUpon right for my business?

Features

• How can I target a specific audience?
• What kind of traffic volume can I expect?
• How can I increase how much traffic I get?
• Can I set spending/traffic limits?
• Can I use tracking code?
• My Google Analytics / Urchin stats don’t match. Why the difference?
• What frequency caps does StumbleUpon use?
• Can I promote multiple URLs?
• Can I create multiple campaigns?
• How long does it for a new campaign to start?
• How can I tell if my campaigns are performing well?
• What kind of reporting is available?
• I want a Run of Network (RON) campaign – how do I do that?
• How do I target just a certain city, but not by topic?
• How can I target multiple topics/demographics?
• How do StumbleUpon members know that my site has been sponsored?
• Can I make any changes to my campaigns?
• How long does the review process take?

Content Guidelines

• Are there any content restrictions for the URL’s submitted?

Payment

• What forms of payment does StumbleUpon accept?
• How long before my funds are active and traffic is delivered?
• What is the process for requesting a refund?
• How long does it take for refunds to be issued?

Your Account

• I forgot my password, how do I get it back?
• One of my campaigns was not accepted, what can I do?
• Can I stop or pause one of my campaigns?
• How can I rename my campaigns to better organize them?
• What is Approval rating?

Contacting StumbleUpon

• Questions about StumbleUpon Advertising?

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Please see our website for further information: http://www.chrisabraham.com/

Abraham Harrison LLC Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In targeting the true online opinion leaders, we are able to not only hone in on the demographic communities that matter most to your brand, but also promote your products and services in a favorable light. Online Public Relations is an ideal brand awareness and brand promotion solution for small to mid-sized businesses looking to increase their visibility online. In leveraging the constant flow of online chatter, the Abraham & Harrison team creates and fosters relationships based on like-mindedness, or the opinion leader’s likelihood to be receptive to your brand and messaging. It is the relationship building aspect of this program that makes Online Publicity an optimal solution for prospective clients that have the infrastructure to support and maintain relationships with interested parties.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to. As opposed to the much targeted approach of Online Publicity, Online Grassroots Marketing allows us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its primary, secondary or tertiary demographic targets.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Business Intelligence

Collectively, the Abraham & Harrison Management Team has over 5 decades of global branding and marketing communication strategy experience. It is with these years of experience that we have learned that for some clients, their bottom line is most affected by having real-time, accurate business intelligence information about market landscape, trends in their overall brand perception and valuable online opinion about their competitors. The deliverable on these initiatives is a comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums. The Online Business Intelligence service also gives the prospective client to determine which demographic communities about which they are most interested in gaining information. These reports can be delivered as a one-time State of the Union analysis or as an ongoing trend analysis, depending on the client’s needs.

Search Engine Services

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

About the Founding Partners

Mark Harrison, Founding Partner and CEO

Mr. Harrison’s unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500′s to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world’s largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon. Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Chris Abraham, President and Founding Partner

Chris Abraham is an Internet analyst, web strategy consultant, and adviser to the industries leading firms, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

In addition to his roles as consultant and analyst, Mr. Abraham currently acts as Chief Marketing Officer and technology adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s, Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Mr. Abraham is one of the internet’s social media pioneers, having entered the scene in the early 1980′s in the days of BBS’s via dial-up over 200 Baud acoustic modems. Throughout the 1990′s, he was a core member of the ground-breaking, Washington, DC-based Meta Network (TMN), and its parent company, Caucus Systems where in 1999 what is today known as “Web 2.0″ and “Enterprise 2.0″ was defined in colleague Tom Mandel’s whitepaper “How Companies Think – Creating Collaborative Intelligence Online” and executed on a daily basis for companies, universities, and organizations via the seminal social media platform, Caucus Software. For more than a decade, Mr. Abraham laid the groundwork for today’s modern social media as an online facilitator with Caucus Systems clients serving such clients as IBM and the US Government, and teaching with the University of Kalamazoo in the Education for the Arts project – the world’s first accredited online high school course in creative writing.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection. At NMS, Chris directed the technology strategy for the firm, including the development, deployment, and launch of client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts.

Prior to joining NMS, Chris was a Washington-based technologist for over a decade. As Managing Director for Berlin-based beehive North America, Chris focused on developing web applications and offering training for corporate clients such as Pfizer. As GNU/Linux SA and online facilitator for Caucus Systems, Chris hosted virtual online events and communities of practice for clients such as IBM and eForum 2000.

Chris Abraham maintains the PR and marketing blogs, Because the Medium is the Message and Marketing Conversation. The blogs were originally designed as a laboratories in which to explore the media, the mediasphere, the blogosphere, marketing, PR, and buzz marketing but has expanded to become a media filter, including technology, blogging, pop culture, memetics, news, and analysis; meaning just about anything. Chris recently spoke about the main stream media and citizen journalism on the BBC World Service radio program World Have Your Say during the We Media conference in London.

Mr. Abraham is an active member and attendee of former US Ambassador Phil Lader’s Renaissance Weekend conference where together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders he has spoken on topics ranging from new media to technology futurism to virtual company management. He is an experienced sailor with thousands of blue water miles to his credit, an impassioned rower with his own single shell housed on the Potomac River, an avid bicyclist, a trained and qualified dive master, and an accomplished photographer with over 20 years of professional experience and thousands of images with the world’s top stock photo agencies.

Abraham & Harrison Vision Statement

In the rapidly changing world of marketing and public relations, the lines between traditional strategies and new media strategies continue to shift as the line separating the two is constantly moving. What was once viewed as impossible, is now quickly transforming into more and more of a science, with the Internet emerging as a unique and remarkable platform for consumer and business communication. Faster now, more than ever, people around the world are able to communicate with rapid fire quickness. Formerly “untappable,” obscure word-of-mouth is now a medium that many brands are leveraging to disseminate information; promote their products and services; as well as protect their namesakes. In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands.

Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries. Despite its benefits, the “virtual office” does not provide for the ideal environment for rapid response communication, in a traditional sense. Though Abraham & Harrison has proven its ability to provide crisis communication and react to changes in campaign strategy and messaging, we do not operate in a newsroom and are unable to collectively stop on a dime and refocus in the same way that traditional PR houses are able.

Online Conversation Marketing grew out of the increasing importance of relationships as it relates to effective branding via the Internet. Despite the wealth of information and opinions “out there,” Abraham & Harrison understands that an elite few lead sweeping trends in Online Conversation tone, volume and reach. These Online Opinion Leaders or Influencers continue to break news and share opinions that reach hundreds of thousands, if not millions of consumers everyday. Thus, the overarching strategy of Online Conversation Marketing is influencing the influencers – much like securing online endorsements on behalf of our clients. Unlike the formalized world of traditional marketing and PR, an effective Online Conversation Marketing Program takes much longer to develop, as Abraham & Harrison is in the business of securing positive relationships with often busy Opinion Leaders. We have been able to complete campaigns on behalf our clients in as little as 6 weeks, however, the turn around for the majority of brands is generally several weeks, if not months, longer. The “public” that we relate to is not the mainstream media, whose relationships can often be bought and sold; the “public” that we do relate to are the online influencers, who oftentimes, are no more than regular Internet users with a well crafted, interested blog or website that has drawn in its own audience. Although Abraham & Harrison already has a sundry of these influencers in pocket, we often have to develop new relationships on behalf of our clients, given their diverse demographic targets and needs.

Abraham & Harrison leverages email to conduct the majority of relationship building with online influencers, however, we are not a direct or email marketing agency. Often times, the opinion leaders that we contact on behalf of our clients are being reached “blindly,” meaning that they have not opted into any particular program. In order to effectively carry out these campaigns and still remain CAN-SPAM compliant, we pick and choose our targets carefully, ensuring that we provide them with relevant messaging and “gifts” or promotions or information that would be of interest to them. At the end of the day, much like traditional PR, a poorly thought out Online Outreach campaign (the facet of Online Conversation Marketing most like traditional PR in which we build relationships with popular bloggers and influencers on behalf of our clients) can result in little to no positive outcome for the client. It is for this reason that the ramp up time on these programs typically runs anywhere from one to three weeks, as we prepare lists of appropriate, likeminded targets that will likely respond well to our clients’ brands as well as development of appropriate, effective “messaging.”

All things to considered, it is also worth highlighting that unlike other Online Marketing and Advertising agencies, Abraham & Harrison does not thoughtlessly disseminate links and off-topic messaging throughout the user generated corners of the Internet. We value relationships and act as persuaders, storytellers and attractors on behalf of our brands. In working individually with online influencers and Internet users as both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. Both in Online Outreach and Online Engagement, we are fully transparent, or “open kimono.” We have found these methods to be the most effective when working with the “online public.”

As common conceptions of marketing relate to Online Conversation Marketing, Abraham & Harrison does operate neatly into the bucket of branding, as our methods are a combination of Search Engine Optimization, Grassroots Marketing and Online Public Relations. Clients in the past have likened us to online brand ambassadors. Such being said, we do not fit any pay-per-performance or CPM model. Our metrics are based on conversation and relationships rather than conversions and impressions, much akin to tradition grassroots and brand ambassador strategies.

To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. Our past clients have found the mix of SEO, Online PR and Grassroots Marketing to be exceptionally effective in achieving their overall marketing objectives. Millions of people are talking online everyday – are you listening?