Tag Archives: Jennifer Mattern

What is the Difference Between Marketing and PR Online?

Sunday, July 6th, 2008

I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:

Paid advertising (banner ads, text link ads, etc.)
Link exchanges, free Web directory submissions, blog comments (link-building activities)
Affiliates
Sales letters (and other sales copy)
Article marketing (to drive affiliate sales, traffic, or backlinks)
Search […]

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Should Your Business Tap Social Networks?

Sunday, July 6th, 2008

Jennifer Mattern just wrote a great post answering some of your questions regarding the important question, Should You Jump Into Social Networks to Promote Your Business? over at RedFly Marketing:
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like MySpace and Facebook or social networking […]

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