Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari:  Kari, what you’re doing for your current blogs is more editorial writing.  While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc…  It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio.  How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR?  Can you see a continuum?  Can you maybe help the fogies of traditional PR find their way to digital PR?  If you can light the path and maybe even map the way, you’re golden.  Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation.  Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step.  The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure.  If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means.  You don’t have to act out of your focus.  Take what you already love and then just spend some time getting meta on it — spend some time playing.  Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically.  Do things like create your own case studies and give away the sort of campaigns you might recommend yourself.  Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business.  You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!

Thanks to Wadds’ tech pr blog for hooking me up with this interesting article, Online PR basics in 30 minutes: DWPub white paper, featuring Daryl Wilcox’s free white paper,  Online PR in action:

Daryl Wilcox Publishing (DWPub) published an excellent 12-page white paper last week that is an excellent primer on digital PR for anyone in the PR industry. It’s free and is called: Online PR in action – an introduction to implementing and measuring a digital PR programme.

I’d go as far to say that it should be required reading for anyone that hasn’t yet explored the potential of audience and keyword planning, and PR-led content as a strategy for influencing SEO

On that last note, I would love to share The SEO Benefits of Blogger Outreach and Earned Online Media if you have not already seen it.

If you have not yet seen my deck about online PR and blogger outreach, please watch it below — also, feel free to check out my digital PR insights:

At Abraham Harrison, we have three practices: 1) online PR, web video marketing, Twitter and social media marketing 2) social media and SEO consulting 3) online reputation management. Read the below excerpt from Danny Flamberg, What Tactics Work Best in a Recession? — whoops! 

Ironically many of the highly hyped tactics – online PR, web video marketing, Twitter and social media marketing –  are sorted OUT because of their limited track record in delivering quantifiable results. Though today they are cheap enough and accessible enough for marketers with a few extra bucks and some extra imagination to use creatively and break through to hard-to-reach customer or prospect segments.

Search (both SEO and PPC) and e-mail are the work horses in a recession. The costs are containable, the targeting can be quickly and effectively tweaked plus the ROI has been proven again and again.They are sufficiently interactive to meet “social” marketing needs and can be deployed almost on-demand to suit anxious CFOs.

Oh well, this is a very insightful and well-thought-out article with a lot of truth and some very important insights. Since I have over a decase of information architecture and SEO experience, I know that #2 is going to get a lot more of my attention in 2009 — thanks very much for the benefit of your experience, Mr. Flamberg, and remember that there is much more to the article, so please explore the rest, What Tactics Work Best in a Recession?

Jonathan Trenn popped this insightful article about Yelp over on Marketing Conversation, The contorversy about Yelp (and be sure to check out David Gelles’ article on a similar topic over at the Financial Times, Yelp rejects claims of extortion):

Ah, controversy.

Now, it’s with Yelp, the mega online review site.  On Wednesday, the East Bay Express, an alternative newspaper that covers Alameda and Contra Costa counties in California, published a very provocative article , “Yelp and the business of extortion 2.0″ on the sales operations and tactics of Yelp.  The paper made some very pointed accusations, some of them seemingly legitimate while others sounding too nebulous.  They state that Yelp is both maniupulating the placements of restaurants reviews as sales tools and then using scare tactics to then solicit advertising sales from these same restaurants.

The accusations are alarming but, because I think the article was poorly presented, it’s left me thinking that Yelp perhaps had a major sales problem in one office as opposed to a company wide sleaze factor policy.

Yelp’s initial response, written on the company blog by CEO Jeremy Stoppleman is inept and insufficient.  He’s likely satisfied that his blog posts are enough…and it may appear to be just that for the time being…but controversies such as this, be they true or just speculation, have a way of undermining a company’s integrity in a hurry.  Especially a site that 1)  is about user generated online reviews, and 2) has trust as a hallmark of its standing.

Oddly, the Yelp blog doesn’t allow comments.  That’s not a good idea…especially for a site that’s about online reviews and citizen participation.

Here’s the gist of the article.  Writer Kathleen Richards talked to “dozens” of business owners over the “past several months” and found that six of them said that Yelp sales reps promised to remove or move bad reviews if the business chose to advertise.  And these businesses would often get sales calls from Yelp reps soon after they mysteriously started getting a rash of negative reviews.  The theory here is that Yelp employees would start to or enlist others to write negative reviews on a company, those reviews would then appear at the top of a company’s page, and the company would get a phone call from a rep looking for an advertising by so those reviews can “go away”…usually to the tune of $300 a month.

For those that declined, positive reviews seemed to begin to disappear.  For those that did manage to buy, negative ones began disappearing.

This is pretty damning stuff.  If true, it shows a coordinted effort between people in sales those on the back end tech team.  It made some establishments feel as if Yelp was acting as if it was the “mafia” in that Yelp was threatening establishments to pay (advertise) in order to not be damaged.  That’s called “protection money” in organized crime.

But as I red between the lines I ended up scratching my head.   Over several months, after talking to “dozens” of businesses, Richards found six restaurants that felt that either they were being offered a quid-pro-qo for advertising to reduce or eliminate bad reviews; or some felt that this extended to manipulative threats of the placement of poor reviews and the elimination of postive reviews.

“Dozens.  “What does that mean?  36?  60?  84?  How did Richards find these restaurants?  Did she talk to one and then ask the owner/manager if he or she knew of any others that had similar stories?  Both questions are important.   The first because it leads to how widespread the problem actually is in the Bay Area and the second, because if there is a lack or randomness to all this, then the sample restaurants are self selected by the reporter.

The article relies on the how some of the restaurant owners “feel”.  These feelings may be completely legitimate.  But it is hard to counter a “feelings”e of another is the one with the feelings remain anonymous.  I fully believe in using anonymous sources, but there should be greater evidence used.  That is, if one is trying to prove that this is a consistent sales tactic used by the company as a whole.

And speaking of as a whole.  This article seems to be focusing soley on the East Bay restaurant seen.  True, it is an East Bay pub, but the article is written as if it is a widespread problem and the issue here is “the business of extortion”.  It fully damns the Yelp based on a small sample of local business’ feelings.

Stoppleman has since written a few more blog posts, but he could use a change of attitude.  There’s been enough discussion on the net about this article denigrating Yelp.  Hundreds of tweets on Twitter, negative mentions on Technorati, and articles in substantial online pubs.

The reason why I say that Stoppleman could use a change of attitude is because he’s treating all of this as an illegitimate attack.  The accusations, regardless of their veracity, at least sound reasonable.  And his defensiveness doesn’t really address the issue.

He does have on post that does work, at bit, in my opinion.  “Nine Myths About Yelp” is designed to negate what he feels are falsehoods.  The most important one he lists is #3 (it should be #1, but he doesn’t seem to realize it).  It is stated here:

Myth #3: Yelp salespeople manipulate reviews for prospective advertisers (for example, offers to remove a negative review if a new client signs up, or a threat to remove positive reviews if the business owner does not choose to advertise with Yelp)

Reality: We have every reason to trust the smart, hard-working and ethical salespeople who work at Yelp.  Beyond this, to avoid even an appearance of impropriety, we’ve taken several steps to ensure no member of our team is tempted to game the system.  Specifically:
1. Yelp salespeople do not have access to the system that deletes reviews; only a few members of Yelp engineering and user support team have this access, and they literally work on different floors within the office.
2. Every Yelp salesperson signs an agreement that s/he will not write reviews of any business while employed by Yelp.  We trust our teammates in sales to live up to this commitment.  We also have several monitoring systems in place to ensure nobody (accidentally or otherwise) crosses this line.
3. Through our vigilance, we once did find a salesperson who encouraged a friend to write a positive review for a prospective client (that the friend had actually patronized). The salesperson’s role at Yelp ended that day.
4. When a new advertiser signs up with Yelp, the relationship is handed off to an Account Manager.  The Account Manager then takes the client through a 30 minute phone training session — and confirms that reviews have nothing to do with advertising.
5. After the training call, the Account Manager sends a follow up survey that asks each client how much s/he agrees with the following statement: “I understand that Reviews are completely separate from the Yelp Ad Program, and that there is an automated filter that may suppress some of my reviews whether or not I am a client.”  Any client who does not click “Completely Agree” in this case gets yet another follow-up call for clarification.

Myth #4: Yelp removes positive reviews from businesses its staff does not like, or from businesses that do not pay for advertising

Reality: A review you may have seen on Yelp previously is no longer there; this happens.  The review in question may have “disappeared” for one of three reasons:
1. The review may have been suppressed by Yelp’s automated Review Filter, which is always out there looking for suspicious reviewing activity (like those anonymous rants and raves you see on other sites).
2. The writer may have removed her own review; she has the right to do that at any time
3. Another user believed the review violated Yelp’s Review Guidelines and sent it to our customer service team for review. The customer service team agreed, then manually removed the review.

Both our customer service team and the Review Filter work exactly the same way for advertisers as they do for non-advertisers.

This is how he should have addressed the issue at the very beginning.  Blown opportunity and his company has suffered and will continue to suffer as a result.  And he has to go beyond stating that the sales people and the tech people with access to placement of reviews work on different floors.

My guess is what happened is that a few sales reps in that particular office would scour the reviews on Yelp, and when they found some recent newly written negative ones, they then picked up the phone and made a sales call, offering the package that places a selected postive review on top – one that is visibly marked as being sponsored.  Some pitches probably went far beyond this…saying that they could make the negative one “disappear”.  Sales people will say sleazy things.  Stoppleman should understand this and not discount this.  He should then conduct some sort of internal audit that would show the public that he is trying to address the problem and root it out if it exists.  Retrain.  Resolve.

Now is it possible that some sales types had relationships with the tech people.  Absolutely.  Different floors – HA!  So the problem may have been more than a poorly written article.  Yelp needs to look into that because, as Yelp knows, online reputations matter.

And to Jeremy Stoppleman…you should allow people to comment on your blog posts.

The advance guard of the blogosphere were afraid that they missed the blogging and social media wave back in 2006 when I wrote Surfing as a Metaphor for the State of the Blogosphere and Don’t Worry You Didn’t Miss the Height of the Blogosphere, which assured folks that the height was nowhere in sight (forgive me, I am from Hawaii):

Truth is, in terms of the height of the blogosphere, it isn’t even a wave yet. A few people have caught the wave already, but it is just forming. It certainly hasn’t crested! It is far from curling. The wave is still only accessible to the top 10%, but the real market is always in that 80%.

Well, maybe we have come upon the tipping point, according to Jay Deragon in his article, Has McKinsey Created A Tipping Point? In this article, Jay says,

“There has been plenty of discussions throughout the social web about how businesses can gain from the use of social media. marketers from every corner of the earth promote their services to businesses and proclaim “expert status”. However their is only one name in the globe that has the power of getting business leaders attention. That name is McKinsey.”

This may very well be true because McKinsey is, in fact, the living gospel of big business. You, too, can read this article,  Six ways to make Web 2.0 work: Web 2.0 tools present a vast array of opportunities—for companies that know how to use them.

Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied. Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools. We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results.

What say you?  Are we at the tipping point?  Can we all start making money now instead of just being gurus, mavens, connectors, and early-adopters? Well, hopefull. Again, from Jay:

This article should be considered a tipping point. When McKinsey speaks business leaders listen and you can bet this article will stir more engagement in social media activities from businesses around the globe.

Rohit Bhargava from the Influential Marketing Blog just posted a very insightful article about how we entrepreneurs can learn from Twitter, 7 Lessons Entrepreneurs Can Learn From Twitter’s Success — basically, make things easier, better, more open (as in API), and more insidious (all of Twitter’s competitors feel compelled to integrate with Twitter — how insidious is that — open API wins again):

By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn’t really the right metric to use. It’s more powerful to note that for a large group of Twitter enthusiasts, to spend even a day without using it would be as bad (or perhaps even worse) than not having email. It has become just that necessary. How did the site get to this point? And what are the lessons that any entrepreneur might be able to learn from how it got there? Here are a few thoughts on the real secrets behind Twitter’s success:

1. Focus on real time. For the socially connected online, there is little use for yet another place to talk to your friends. If anything, we all have too many of those to start with. But a site dedicated to RIGHT NOW stands out. It’s useful in a way that none of the other sites we use are.
2. Skip the extra step. Approving every friend request can be a lot of work – even if you’re not the most popular of people. It does make sense on most social networks, but when it comes to posting updates on Twitter, if you do it publicly, anyone can follow you without approval. The result is that any user’s audience on Twitter can grow exponentially without barriers.
   
3. Force your customers to do less. If you have ever heard the saying that “less is more” – Twitter is the ultimate proof of that. The forced 140 character messages have made us all refocus on brevity, and as a result of this volume decrease, those of us that are constantly overcommunicated look to the site as the one place where we can still feel that we are on top of the flood of communication that rules our lives.
4. Build enough evangelists to compensate when things go wrong. One of the most well known facts about Twitter is that the service has been notoriously unreliable and crashed frequently. Though it is much improved from those days, the site still goes down or loses functionality relatively regularly. Yet it has managed to build up enough power users and evangelists, that people forgive their down times and keep coming back.
5. Integrate with the most popular competition. The single most useful feature I personally uncovered from Twitter was the ability to integrate it into my Facebook page so that may Twitter updates also become my status on Facebook. This demonstrates a fact that many entrepreneurs already know – by integrating with your competition where your “customers” currently are, you make it easier for them to migrate over to your site.
6. Launch where your influencers are. A big reason for the early success of Twitter was their launch at the SXSW Interactive festival two years ago. It was a place where all the influencers that matters for Twitter were already going to be and putting the site in front of them there allowed them to become word of mouth ambassadors for the site following the event.
7. Offer a public ranking or authority. The final element that has helped Twitter to succeed is that it has a built in authority ranking with the number of followers you have. This is located right beneath your username on the site and it’s high visibility means that it is easily the ultimate metric for anyone using the site. And you can’t help but want that number to go higher. 

I received a call from CNN news this morning asking for my sage insight into the issue that Facebook has changed its Terms of Service (ToS) to expand its ownership of data to include your first born.  Well, I didn’t have any time this morning to know much about it so I was no good to Amanda over at Turner.  Well, I am finally back to my desk and I did all of my reading.  If you want to learn more, read Mashable,  Consumerist and the New York Times for more information.  Here’s the evil excerpt of the new Facebook ToS for your appalled amusement — hurts so good!:

You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.

I know how Facebook works.  What Facebook does, historically, is make an assault on three privacy hills fully expecting to have to return one or two.  This was illustrated by the initially over-aggressive privacy invasion posed by Facebook Beacon, Here’s Why Facebook Beacon is Uncool for User Privacy, which ended up being mellowed in response to outrage (see, they took three hills and really only gave back one — this is their strategy).

This is what Facebook is doing again.  They’re demanding Copyright of all of your consumer-generated content and media through their new ToS; however, I bet you they’re going to do a little Mea Maxima Culpa “the lawyers made us do it” bullshit before loosening it all up.

Mark my words, this is how it is going to work from now on.  And, based on how addicted all of the student I met today at UMD are, I daresay that Facebook might very well be able to keep possession of all three hills this time.  We’re all addicted.  We’ll do anything for our Facebook!

Follow Chris Abraham

• Marketing Conversation Blog
• Abraham Harrison LLC Site
• Twitter Page
• Facebook Profile < == Friend me!  I am addicted to Facebook, too!
• LinkedIn Profile
• YouTube Director
• Flickr Profile
• Friendster Profile
  
• Jaiku Page
• Pownce Page
• Tumblr Page
• Utterli Profile
• Friendfeed Profile
• QIK Profile

I spoke to two classes of communications majors today about digital PR and social media marketing. It was a wonderful experience. The University of Maryland undergraduate course was called Comm350:  Public Relations Theory and their communications professor, Sahar Mohamed Khamis, was amazing generous and welcoming, basically handing me the reins to her class, sight unseen.  The class is described as:

The historical development and contemporary status of public relations in business, government, associations and other organizations. Application of communication theory and social science methods to the research, planning, communication and evaluation aspects of the public relations process.

Everybody was super bright and super nice to me. One thing I was concerned about is that in both classes I taught today, both Comm350, only a couple people had Twitter accounts and I think there were just a couple folks who have a blog or who had every blogged.  And these are our future PR professionals.  Of course, when I asked, 100%  of the students in both classes were on Facebook.  Natch.

Well, I presented my A Guide to Blogger Relations slide show and then took questions.  I told them that blogging, Twittering, and participating in the wider conversation would almost guarantee them a good job at a local or national agency after college.  I told them that they should all, separately or in concert, start writing a blog about their take on communication, on advertising, on popular culture, on television, on PR, on social media — that the thing they learn in class every day would be interesting to the blogosphere, seen through their young eyes.  That there is no doubt in my mind that you can really and truly write yourself into the job of your dreams and if they didn’t blog, all of them, they were darned fools (well, maybe I didn’t say it — it was implied).

I receive quite a thank you note from one of student from the first class, Miss Chelsea Clark, who not only asked a question but also said the following nice things — a mixture of review, testimonial, and, I dare say, her first blog post once removed:

I walked into my Comm350 class on Tuesday expecting to sit there taking notes for an hour and a half like usual. Instead, our professor announced we were  having a guest speaker. I was thinking to myself that this could go one of two  ways: really interesting and way better than cramping my hand taking notes, or  really boring and put me to sleep.

Our guest speaker took the floor and introduced himself and described what his company does. I’ve learned about blogs in PR before, but I was never really able  to link the two together. Yeah, so blogs are a new media outlet, but how does  that help clients? How do businesses personally benefit from random people  around the country writing about their hobbies and interests? I never really  understood the connection until Chris’ presentation.

He described how he would have his team search for blogs that were written about topics that relate to his clients and then send out mass emails to the  bloggers to ask them to write about his clients. He was worried that we would  think he was a spammer, but, having made many annoying calls and emails to  reporters myself, I knew how he felt. He then showed us results of actual  bloggers that wrote about his clients. He got so excited! We all recognized this  feeling, for being PR people ourselves, we know how satisfying it is to have free  publicity.

I thought that Chris did a really good job with his presentation. I followed what he was saying the whole time and enjoyed some of his nerdy antics. I think  some of the people in the class were less interested or maybe didn’t follow what   Chris’ company is responsible for, either because they were pretending to take  notes while really checking their facebooks or because they are still a bit  unfamiliar with PR and got a little bit confused.

For me, the presentation was enlightening, exciting, and interesting and showed me new ways of getting publicity without necessarily resorting to TV and  newspapers. I would definitely recommend him to other PR college classes that  are looking for guest speakers!

That, Chelsea, really made my month.  I appreciate the kind words and thank you, again, to professor Sahar Khamis

who will soon be coming out with a really compelling new book you should all pre-order on Amazon,  Islam Dot Com: Contemporary Islamic Discourses in Cyberspace.  I look forward to it.

Also, if you’re curious as to the content of the slide show and the presentation I did, here it is inline for your enjoyment… however, I need to record one with my insight, wit, and wisdom one of these days soon:

After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, the SEO benefits could out-perform all of the other benefits of blogger outreach,” which we at Abraham Harrison, LLC, are discovering more and more every day! Check out The SEO benefits of blogger outreach:

The SEO benefits of blogger outreach

Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such direct access to influential people from all walks of life. The advent of these new platforms has also enabled us to tap into real insights, views and opinions on various products, brands and issues which in-turn have allowed us to have open and transparent *relations* with the *public* (public relations, get it?).

As proved by Edelman, Forrester and Nielsen, the opinion of the every-day person is increasingly becoming a more trustworthy source of information. The public is more ‘media savvy’ than ever before meaning marketing messages no longer have the same effect as they once did. If they ever did. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?

Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. The company working on the initiative, VCCP, probably looked at this blog and classified it with having a niche audience. With around 1500 RSS subscribers I can safely assume that I don’t hold great powers of influence. Not to say this blog doesn’t hold *some* level of influence; it does. To what extent, though, I really don’t know, but I’m sure the guys working at VCCP have their own reasons for including me in the outreach.

So let’s assume that after I wrote both posts on the O2 Xda Orbit 2 I ‘influenced’ some of this blog’s readers. By “readers” I mean people who are subscribed to the RSS feed or email alerts and are updated as and when I publish new blog posts. How I actually influenced them is another matter. Did they rush out and buy the phone as soon as they read my review? Maybe not. Did I at least increase awareness of the phone to some of the readers? I presume so. Either way, some level of influencing was in play.

Job done? Maybe not.

What’s struck me the last week or so is the amount of traffic I’ve received by people looking for information on the Xda Orbit 2. Quite a lot in comparison for this itty-bitty blog. So-much-so that since I wrote the two posts about the phone on the 20th and 27th February they’ve proved to be the top two most popular blog posts from those dates to present time. Take a look:

Note: The Homepage and About page have higher traffic but these are static pages and not blog entries.

Again, if you look at the top ten keywords used to get to this blog since I wrote the two posts you’ll see that four out of the ten are related to the Xda including the most popular two keywords:

This, to me, is pretty impressive and it puts blogger outreach in a whole new different light. In hindsight, it’s pretty obvious that SEO plays a part in all of this but maybe I was too caught up in the ‘direct approach’ and ‘two-way conversation’ ways of thinking that I didn’t give it any thought.

In fact, the SEO benefits could out-perform all of the other benefits of bloggeroutreach. Two reasons:

Relevance – You can see by the keyword data that people who landed on either post through a search engine were actually looking for information on the Xda. The people who subscribe to my feed weren’t necessarily – I published it and they may have read it. No guarantee there, though.

Volume – If the search engine traffic to each post continues which, chances are, it will then those two posts will have received a lot more attention from Google and the like than they did through an RSS feed.

These two reasons make the point that SEO should not just be considered when initiating of blogger outreach campaign but should be high on the agenda. The measurement and evaluation process of the campaign should include any traffic and SEO data that are available to gather. They could be the most valuable results you’ve achieved!

The underlying objective of a blogger outreach campaign is, of course, to generate positive and authentic opinions on your product or brand. But if what you are promoting is a lousy, useless or even mediocre product, however, then the next title of a blog post could be “The SEO nightmare of blogger outreach.”

It’s all about the quality of the content or product you’re promoting at the end of the day.

Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen

I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat.  CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”

During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own.  I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.

Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.

In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like –  even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.

Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.

CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).

Before you jump into the world of online community, blogging and social media whole hog, please feel free to benefit from my experience in the space.  If you read throught the following 21 short articles — and also explore my additional Insights and Ideas — and you’ll avoid many of the misconceptions and pitfalls surrounding new media, social media, and online community engagement:

1. A Online Outreach and Online Engagement HOWTO
2. Always Bring Something to the Party
3. Blog Community Outreach
4. Blog Messaging and Counter-Messaging
5. Brand Ambassadorship Requires Authenticity
6. Corporate Blogging and the Corporate Blog
7. Domain Name Registration Strategy
8. Don’t Be Seduced by the Lure of Astroturfing
9. Markets are Conversation
10. People are Already Talking About You
11. Ping Servers and Pinging
12. Publicity and Corporate Blogs
13. Reciprocal Linking
14. Social Bookmarking Strategy
15. Talk Like the Locals
16. The Blogroll
17. The Internet is Vastly Hugely Mind-Boggingly Big
18. When in Rome Do As the Romans Do
19. Gift and Asset Distribution
20. Influence the Influencers
21. Influencer Identification

I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights — 38 in all — that I just stumbled upon and I thought it would be lovely to share:

1. Activating Bloggers
2. Advice on Starting and Growing an SNS
3. Always Bring Something to the Party
4. Blog Community Outreach
5. Blog Messaging and Counter-Messaging
6. Blogger Outreach
7. Blogger Relations
8. Brand Ambassadorship Requires Authenticity
9. Campaigns Must Evolve with the Internet
10. Corporate Blogging and the Corporate Blog
11. Domain Name Registration Strategy
12. Don’t Be Seduced by the Lure of Astroturfing
13. Gift and Asset Distribution
14. Influence the Influencers
15. Influencer Identification
16. Initial Online Audit
17. Markets are Conversation
18. Message Creation
19. Online Advocacy
20. Online Communities are Not Virtual
21. Online Community Outreach
22. Online Outreach and Online Engagement
23. Online Universe Creation
24. Ping Servers and Pinging
25. Publicity and Corporate Blogs
26. Reciprocal Linking
27. Search Engine Brand Protection
28. Social Bookmarking Strategy
29. Social Network Profiles are Not Fancy Personal Home Pages
30. Social Network Services Encourage Competition
31. Social Network Services Should be Facilitated not Controlled
32. Talk Like the Locals
33. The Blogroll
34. The College as Model for Social Networks
35. The Internet is Vastly Hugely Mind-Boggingly Big
36. Tracking Online Conversation
37. When in Rome Do As the Romans Do
38. Wikipedia and Wiki Promotional Strategy

I have been pinned by the coverage of #leweb down in Paris on Twitter, especially during all of the excitement as Dr. Helen Fisher talked about sex, attraction, and falling in love. So, since everyone else has been taking the Chemistry love personality test, I thought I would do the same. So, with no further ado, here’s my results. Is any of is surprising? You, too, can take the test for free (and sign up, as a result) over at Chemistry.com

Hello Chris,

Welcome to your Chemistry Profile. The following analysis is based on your responses to our questionnaire. Your results identify your major and minor personality types, as well as the types with whom you’re likely to be compatible.

Your Major and Minor Personality Types Characteristics of all four personality types can be found within each of us, but there is almost always one personality type that is dominant. We call this the major personality type. The Chemistry Profile also identifies your minor or secondary personality type. You exhibit some aspects of this personality type, though not to the same degree as with your major type.

• Your major personality type = Director
• Your minor personality type = Negotiator

You are a DIRECTOR/negotiator You are an innovator. You are an inventive, thorough, independent thinker with a deep interest in how the world works. You quickly grasp patterns and relationships. And when you focus on a particular work-related or social puzzle, you often come up with novel theories and ideas about it. You have a strong need to achieve. You want to make an impact on the world. And with your aptitude for theoretical thinking, your investigative rigor, your logic and your determination, you are likely to win the honors your hard work deserves. You are a complex person, outwardly assertive, logical and intellectual, yet likely to see the many sides of an issue, feel deep sympathy for others and enjoy the spiritual as well as the concrete. You can be friendly, insightful and eager to please. These attributes, combined with your love of challenges and knowledge, make you an exciting, and at times, very sensitive companion.

How your personality breaks out

Explorer – 23% of your personality - Known for high energy, high creativity and spontaneity. Seeks novelty, risk and pleasure. Intellectually curious and not easily swayed by opinion.

Builder – 19% of your personality - Usually very popular. Deep attachment to home and family. Calm demeanor and low anxiety. Often consistent, loyal and protective.

Negotiator – 27% of your personality – Excels at seeing the big picture, long-term planning and consensus building. An intuitive thinker who is flexible, verbal and socially skilled. Imaginative, empathetic and nurturing.

Director – 29% of your personality – Daring, original, direct and inventive. A non-conformist. Skilled at abstract thinking and short-term planning. Often assertive and quite competitive. Tough-minded and efficient.

Dating Tips for Directors

• Not everyone is as direct, focused and “to the point” as you are. So make sure you give potential partners the time they need to express themselves. You will probably be surprised at their logic and intellect.

• Your competitive spirit is useful in the office but it doesn’t work in dating–unless you find someone who likes to challenge and debate. When that happens, go for it. Otherwise, try to listen actively.

• Aim at investigating some of the “grey areas” during an invigorating conversation. Much of the world does not see in black and white.

• Separate work from play. Try to get your assignments out of your mind while on a date—so you can truly enjoy your “down time” with a partner.

• Make sure to schedule enough time to get to know someone.

• Try looking directly into the eyes of your partner during a conversation; many people find this “anchoring gaze” a powerful form of intimacy.

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

President “Bobby”: Mr. Gardner, do you agree with Ben, or do you think that we can stimulate growth through temporary incentives?
[Long pause]
Chance the Gardener: As long as the roots are not severed, all is well. And all will be well in the garden.
President “Bobby”: In the garden.
Chance the Gardener: Yes. In the garden, growth has it seasons. First comes spring and summer, but then we have fall and winter. And then we get spring and summer again.
President “Bobby”: Spring and summer.
Chance the Gardener: Yes.
President “Bobby”: Then fall and winter.
Chance the Gardener: Yes.
Benjamin Rand: I think what our insightful young friend is saying is that we welcome the inevitable seasons of nature, but we’re upset by the seasons of our economy.
Chance the Gardener: Yes! There will be growth in the spring!
Benjamin Rand: Hmm!
Chance the Gardener: Hmm!
President “Bobby”: Hm. Well, Mr. Gardner, I must admit that is one of the most refreshing and optimistic statements I’ve heard in a very, very long time.
[Benjamin Rand applauds]
President “Bobby”: I admire your good, solid sense. That’s precisely what we lack on Capitol Hill.

[Via Being There 1979]

There are so many amazing things about the Obama campaign — including incomparable media savvy. Douglas Rushkoff wrote an insightful post about “brand Obama” that I consider to be one of the reasons why I supported Hillary Clinton — turning America around from the mess left by the Bush White House is going to be a lot of really hard work:

The danger in Brand Obama is that our focus on a heroic or mythic presidency could easily distract us from the hard work and reality of creating change ourselves. “Hard working” democrats loved listening to Hilary Clinton talk about how hard she was going to work for them because it made it seem like the president is in position to stay up all night and, through the extra effort, get food on our tables or money in our bank accounts. It just doesn’t work that way, and Obama’s refusal to, say, cut gas taxes over the summer to cater to this mentality speaks volumes.

Via Douglas Rushkoff

While very many media outlets support del.icio.us in their bookmarking and social media strategies, there has been very little innovation in the del.icio.us social bookmarking platform — this has been a major problem with properties that have been acquired by big firms such as AOL, Google, and Yahoo!, in the case of del.icio.us. Allen Stern wrote a very insightful post, Did Delicious Lose Its Chance To Be FriendFeed?, about how FriendFeed has started to take del.icio.us’ lunch based on innovation and creativity:

[...]Had Delicious (and Yahoo) moved faster on the release could they have become what’s hot with FriendFeed today? I get that FriendFeed allows you to share your delicious bookmarks. But what I am talking about here is something much bigger strategically. By “sitting” on the release, the team lost their chance to move the strategy forward.

[...]Had Yahoo wanted to actually take their Delicious investment and do something with it, how hard would it have been to add the same functionality? If we look back a year, Delicious had a much larger “buzz share” than they do today. When I look at the CN logs, we rarely see any traffic from Delicious and haven’t had a frontpage link in probably nine months. Yet in the last week, I’ve seen way more traffic from FriendFeed. Yahoo’s Delicious service has a “close to mainstream” userbase and sure missed a golden opportunity to move forward – a fail whale if you will.

[...]If you look at the topic I’ve discussed here, it’s basically what Fred Wilson discussed when he wrote about stagnation when companies acquire startups. Who will come up next and displace Upcoming and/or Flickr as the techies choice?

Oh, and be sure to join me on FriendFeed as well as del.icio.us!

I met the lovely Andrea Hill at PodCampOhio.  Andrea is a runner, a Canadian, a new media maven, and a senior developer at Resource Interactive.  She also hung out with me part of the day and over lunch and I was charmed — Andrea is lovely.  I would like to share her experience at PodCampOhio, PodCamp Ohio Networking:

PodCamp Ohio Networking

As always, some of the best outcomes from an event are a result of the interaction with other delegates. There is something special about a group of actively engaged, newly informed individuals. Going into PodCamp Ohio, I hadn’t been sure about the people I would meet. I wasn’t a podcaster, would I have things to share with my fellow attendees?

As it turned out, I was incredibly engaged and impressed with the folks I met. There were folks from a wide background, all united by their passion for social media. The entire conference was very engaging and social, including the automated podOhioCheckIn twitter feed. As I mentioned, the first session I attended was incredibly interactive, with the attendees offering their own best practices and advice. I enjoyed putting faces to screen names, and realized that there is an entire community of like-minded individuals here in town I should get to know!

As someone who has worked on fostering online community for a long time, I have weathered all the comments about how technology throws up walls between people. Rather than interacting directly, we’re sitting in rooms on our laptops or mobile phones. However, how we do we explain the coming together of this group of technophiles? One fellow had driven from Nashville, another is based in Berlin and D.C. The Internet is the communication medium that allowed these individuals to find this information, and brought us together to share and network.

While the day passed quickly and I know I didn’t meet as many people as I could have, I have confidence that we will all leverage these online tools to continue to communicate and share our thoughts and insights from PodCamp Ohio moving forward.

My friend Momotaro, the fellow who created the banner for Memes.org, was so amused by the first comment that someone posted onto my blog post, Don’t Save the Whales and Don’t Save the Rainforest Either, that he created the following anthology of really intelligent put-downs, I Hope a Whale Beaches Itself On You — it is bloody brilliant!

1. 1. jenn wrote:

      i think you are a fucked up person considering you dont care about anything but your self i hope a whale beaches it self on you

      Thursday, January 3, 2008 at 6:46 pm #

   2. Saul wrote:

      One thing is true if you are an extremist you are off balance. If you are a fundamentalist in any direction you are off balance. All this needs is a holistic approach. Make money, but don’t sacrifice your children for it. Save whales but make sure to not be depressed by the fact that you might not. Fucked up is what happens when you forget what is most important to your existence and your families existence – which is in the here and now.

      Thursday, January 3, 2008 at 7:14 pm #

   3. johndoe@aol.com wrote:

      blow me, bitch! you need a brain.

      Tuesday, January 15, 2008 at 4:04 am #

   4. Chris wrote:

      johndoe@aol.com »

      Charming.

      Tuesday, January 15, 2008 at 5:06 am #

   5. Jessie wrote:

      I just happened to come across this essay because I was looking for an animal to write about for English class. I clicked on the logo because I am absolutely terrified of whales. I think your writing is very good, and I do agree that one should not focus on one single cause, forgetting about one’s loved ones. However, there are a large host of people who manage to care very deeply about vital causes such as hunger or poverty, and still put much devotion into family and personal life. I think I am going to traverse your writings, Chris.

      Thursday, January 31, 2008 at 10:38 pm #

   6. taylor wrote:

      u r sick and u should not be so cruel u selfish thing!

      Tuesday, February 5, 2008 at 10:17 am #

   7. John wrote:

      Good job! A+

      Friday, February 8, 2008 at 6:19 pm #

   8. noneyabuisness wrote:

      YOUR STUPID. YOU MUST BE AN ANIMAL HATER YOU FACKOO. how can you not feel bad for them? your such a…gosh

      P.S. (save the polar bears) wolfs are awesome!

      Tuesday, February 12, 2008 at 3:00 am #

   9. logan wrote:

      save the d*** whales this guy dosen’t now what he is talking about the dumb A** what the H**l is your prob. beach a whale on him.

      Tuesday, February 12, 2008 at 6:57 pm #

   10. logan wrote:

       jhon shut the heck up you dumb A** gosh!

       Tuesday, February 12, 2008 at 6:58 pm #

   11. logan wrote:

       jessie you shut up to what is your guyzes problem save whales

       Tuesday, February 12, 2008 at 7:00 pm #

   12. Jennifer wrote:

       WAT DA HELL IS UR FUKIN PROBLEM U DUMASS UR SICK AND STUPID!!! HOW DO U NOT FEEL BAD FOR THEM, U DON’T HAVE A FUKIN HEART AND AND UR SELFISH SO GO TO HELL!!! IT’S FOR PEOPLE LIKE YOU THAT WHALES ARE IN DANGER
       GO SUCK A DICK!!!!!

       Sunday, February 24, 2008 at 10:53 pm #

   13. Saul wrote:

       Jennifer – you really made me laugh. You are so eloquent in your deep discussion of a relevant topic. What have you done for the whales today?

       Monday, February 25, 2008 at 8:48 am #

   14. Chelsea wrote:

       I think you are the biggest low life i have ever heard of the Whales and the rainforests deserve to be saved. how dare you write that appalling colunm it’s disgusting!!!!!!! I’m 13 and i think thats saying something

       Monday, March 3, 2008 at 8:12 am #

   15. Chris wrote:

       Chelsea »

       Cheslea, did you read the article?

       Monday, March 3, 2008 at 10:00 am #

   16. Emiily Scott wrote:

       Hey you need to seriously sort ya self out! Why the hell don’t you care about anything but yourself! I hope you sometime need a transplant and dont get one and then ypu need someone but nooo we shouldn’t SAVE YOU!

       Wednesday, March 5, 2008 at 3:00 pm #

   17. Nancy wrote:

       YOUUUUUUUUUU ARE GAYYYYYY!!!!!!!!!!!!!!!!!!

       Wednesday, March 5, 2008 at 3:01 pm #

   18. Abe wrote:

       BAHHHH HUMBUG!!!
       SAVE THE WHALES!
       NOT YOU!
       YA STUPID WITCH

       Wednesday, March 5, 2008 at 3:02 pm #

   19. Ben wrote:

       Not that i agree with him, but he has every right to express his opinion on the subject, he does have some good points, but…

       Thursday, March 6, 2008 at 12:51 am #

   20. Sydney wrote:

       KILL THE CHRIS!! KILL THE CHRIS!! cMON EVERYBODY, DONT SAVE THE CHRIS ABRAHAMS!!! considering he doesnt care about anything but himself. hes gonna ruin the world!!!!!!!!!!!!!! YOU SUCK!!!!!!!!!!!!

       Saturday, March 8, 2008 at 1:42 pm #

   21. Sydney wrote:

       SCREW U TOO BEN!!

       Saturday, March 8, 2008 at 1:42 pm #

   22. Chris wrote:

       Sydney, you mean “Kill the Humans,” right? I never named any particular whale, such as Shamu or Willy, right?

       Saturday, March 8, 2008 at 6:19 pm #

   23. Chris wrote:

       Oh, and I should also add, “Don’t Save the Humans,” either.

       Saturday, March 8, 2008 at 6:19 pm #

   24. Cecily wrote:

       I AGREE WITH JENIFER!!! WHOO-HOO! I SAY EVERTHING SHE SAYS!!!

       Saturday, March 8, 2008 at 9:00 pm #

   25. sydney wrote:

       u r a total psycho!!! If u dont want to help save the wonderful, beautiful, gorgeous planet god gave u to live on, u have mental issues!! U shouldbe locked up somewhere in SOLITARY DETENTION!!!!! SAVE THE WHALES!!!!!!!! and dont listen to this stupid idiot fag chris abraham, who says “kill the children!!” u were a kid once, how would u feel if u were a kid browsing the web, and came cross a site saying ‘kill the children’?? Whats wrong with you?? ur momma musta dropped u on ur head or something when u were a kid. peace!!

       Saturday, March 8, 2008 at 9:22 pm #

   26. korney wrote:

       ur a fag it is porple like u that kill the world off!! if someone to have there world stay around for awhile then that is there buisness dont tell them how to live there life so go kill ur self

       Sunday, March 9, 2008 at 12:01 am #

   27. Tookie wrote:

       i think that u should have a heart for creatures lives and u should balance it out with ur family. whales and other animals have lives just like us and have families too but r being hunted and seperated from them. u can do simple things at home too u know. by the way, why did u bring this subject up anyway sam? is it something related to u?

       Sunday, March 9, 2008 at 8:40 am #

   28. Tookie wrote:

       hey jerks! leave him alone! mhe can freely express himself. i dont agree with but dont put him down for his personal opion!

       Sunday, March 9, 2008 at 8:55 am #

   29. Bobby wrote:

       Tookie, we are not jerks, WE are just freely expressing ourselves, and i think that when Chris was a baby his momma dropped him on his head, fed him stupid juice, and then sucked his brain out with a vaccum. TO CHRIS: YOU ARE A STUPID RETARDED A** H***!!! I hope one day, you need serious help, but the people say “No we are using that to save the whales.” Than ‘technically’ we are not sayng “KILL THE CHRIS” But we are still killing you. Go to hell. I agree with anyone who says chris is a dick.

       Sunday, March 9, 2008 at 3:59 pm #

   30. Thomas wrote:

       I agree with Bobby, if he means a DIRTY dick.

       Sunday, March 9, 2008 at 5:23 pm #

   31. Andrew wrote:

       You are a FART, SHIT

       Monday, March 10, 2008 at 8:21 am #

   32. and wrote:

       You DA BIAN

       Monday, March 10, 2008 at 8:22 am #

   33. Chris wrote:

       I call all you crazy 14-year-olds the Whale-Qaeda!

       Monday, March 10, 2008 at 12:10 pm #

   34. Melissa wrote:

       okay i think there needs to be a balance. You should be able to spend the majority of your time in your life, but also take the time to help others, including the whales. Yes, the theme of saving yourself first and the world will follow suit, is a popular one, and if you think about it, it makes sense. You can do your best and until you can be your best, and that includes home life.

       so i agree with you Chris (guys don’t freak out on me), but maybe you could have said this in a less offending and extreme way.

       Save the whales, but save yourself and the people in your life too, is what i think you’re trying to say.

       okay i’m done ahha

       Wednesday, March 12, 2008 at 8:36 pm #

   35. Sydney’s BFF wrote:

       Whatever Chris you’re a jerk. There’s a difference between expressing your opinion gently and then there’s just insanity. You’re nowhere in between, you’re a psycho person. In your quest to kill off the children and whales and all things beautiful just because you’re not, you have proved to everyone who visits this psycho site that you actually do care by attracting more attention to the cause. Thanks Chris, for helping save the whales, but you still belong in a strait jacket somewhere until you see a poor whale being harpooned and you’ll see what it’s really like. Until then, read all these messages people leave you and PLEASE, PLEASE reconsider you opinion. Suppose someone was looking for a house in your neighborhood and shot and killed you because they wanted your house to be yours. Well that’s what it’s like to be harpooned by some jerk-off fishermen
       SERIOUSLY DUDE TAKE SOME DEEP THINKING TIME FOR YOURSELF AND RECONSIDER. SAVE THE WHALES!!!!!!!!!!!!!

       Wednesday, March 12, 2008 at 11:55 pm #

   36. Sydney’s BFF wrote:

       Oh and in my previous message I meant to say they wanted your house to be theirs.

       Wednesday, March 12, 2008 at 11:56 pm #

   37. Lasse wrote:

       wow, thats what i call a discussion! @ all you radical americans talking about saving the world while driving huge ass cars to the next steak house drive-in; whales are just animals and they deserve to live and than to be eaten like any pig and cow you guys have for breakfast. enjoy everybody

       Friday, March 14, 2008 at 4:49 pm #

   38. elly wrote:

       ur an ass.fuck u

       Sunday, March 16, 2008 at 9:14 pm #

   39. Chris wrote:

       What does “ur” mean and what is “u?” Fuck University? What are you trying to say to me, Elly?

       Monday, March 17, 2008 at 12:04 am #

   40. fsdasjkfsdfjk@hotmai wrote:

       thats rite dont save those bastards

       Monday, March 17, 2008 at 2:51 am #

   41. Sydney wrote:

       “ur” is an abbreviation of youre and “u” is an abbreviation of you. idiot.

       Friday, March 21, 2008 at 5:04 pm #

   42. Chris wrote:

       Duh.

       Friday, March 21, 2008 at 7:16 pm #

   43. What the hell wrote:

       u sicko how could you be so fucking fucked up in the head. whales deserve a right to live, unlike you. fuck you

       Saturday, March 22, 2008 at 10:33 am #

   44. Chris wrote:

       You did not read the article, did you? Can you read? I am beginning to think that we need to save the children, save the teens, and work on sub-literacy and illiteracy in the US, Australia, and other English-speaking nations that suffer under the weight of such ignorant activists.

       Saturday, March 22, 2008 at 12:31 pm #

   45. Syzmatomtia wrote:

       98% of all species on earth have fallen to extinction, without the help of man. The other 2% will eventually face extinction as well. It is indeed a natural progression of any ecosystem for old species to pass away and new species to be born.

       Saturday, March 22, 2008 at 4:17 pm #

   46. Ashley wrote:

       U R A ass hole 4 not saving the whales u should be more caring. U need to get a life and a personality.&&&&&&U should go and fuck yourself…………….
       ……………………
       THANK 4 NOT CARING ABOUT ANYTHING BUT YOURSELF (((((NOT))))

       Sunday, March 23, 2008 at 2:48 am #

   47. J. Miller wrote:

       Request permission to use the image ‘don’t save the whales’ for a university newsletter cover with theme ‘taboo’. Please.

       Wednesday, March 26, 2008 at 4:34 am #

   48. Chris wrote:

       Yes, please use it as often and as freely as you like!

       Wednesday, March 26, 2008 at 10:46 am #

   49. Lila wrote:

       People’s pathedic lives are not half as important as that of the whales, rainforests, and etc. Go fuck yourself and save the fucking whales you cock sucker

       Friday, March 28, 2008 at 12:04 am #

   50. Monica wrote:

       Is this a social experiment?

       Friday, March 28, 2008 at 12:16 am #

   51. sarah wrote:

       Dude, love the whales and stop being a hater. How would you feel if people took you out of your home and killed you?! It wouldn’t feel good would it?

       Friday, March 28, 2008 at 5:10 pm #

   52. Chris wrote:

       sarah »

       That was a very persuasive argument.

       Friday, March 28, 2008 at 5:50 pm #

   53. Ashely wrote:

       WHAT THE SAM HELL R U THINKING DUMBO IF U WANNA THREAT THOSE ENDANGERED CREATURES U’LL HAVE TO GO THROUGH ME AND THE OTHER PEOPLE THAT WROTE ABOUT UR STUPID PARAGRAPH AND JUST SO U KNOW WHALES R MY FAVORITE ANIMALS SO INSTEAD OF NOT SAVING THE WHALES LET’S KICK U OFF OF EARTH AND NOT SAVE U!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!U SHOULD DO A WEBSITE CALLED http://WWW.CHECK OUT HOW STUPID I AM.COM U SHOULD REALLY DO THAT U WILL NEVER WIN

       Wednesday, April 2, 2008 at 12:08 am #

   54. Chris wrote:

       Did you read the article? Do you know how to spell? Can you take your finger off the shift key, please?

       Wednesday, April 2, 2008 at 8:58 am #

   55. Smilee wrote:

       rele have u got nuffin better to do wiv ur life than write horrible stuff about whales. if u hate whales so much y not keep it 2 urself?? anyways i love whales and i dont kno how any1 can want them 2 b killed … so plz stop writin horrible stuff!!!

       Monday, April 7, 2008 at 5:25 pm #

   56. alley wrote:

       You are a sick person. Don’t save whales? How cruel. You should think twice.

       Sunday, April 13, 2008 at 2:15 am #

   57. Aman wrote:

       Chris Abraham kill that bicth.

       Wednesday, April 16, 2008 at 3:24 pm #

   58. Aman wrote:

       Theres a bicth named Chris Abraham
       He should die

       Wednesday, April 16, 2008 at 3:25 pm #

   59. Aman wrote:

       Chris Abraham does not have the right to live.

       Wednesday, April 16, 2008 at 3:28 pm #

   60. Chris wrote:

       Whale-Qaeda!

       Wednesday, April 16, 2008 at 4:32 pm #

   61. nunyabusiness wrote:

       Chris, I understand the ability to express your feelings, but maybe you should do it in a better way. I AM A CHILD, AND WHAT YOU JUST SAID SICKENS ME!!! I also feel the need to say that whales are my favorite animals, and this is so out of line and wrong. They are part of our ecosystem and you should be ashamed of yourself. What people are doing is taking mothers away from their babies, or taking away a wife or husband. Do you have a wife? A kid? A mom? How would you feel if someone shot one of them? Not to good, huh? I think that you should really reconsider and think about how whales are one of the smartest mamals and have feelings and families too before you write such things.

       Sunday, April 20, 2008 at 3:49 pm #

   62. nunyabusiness wrote:

       oh, by the way, I’m not the same “NONEYABUSINESS” as one of the earlier ones, I didn’t see that one. By the way, I also agree with sarah.

       Sunday, April 20, 2008 at 3:52 pm #

   63. Chris wrote:

       What you you mean by child? 8? That is the age of a child.

       Sunday, April 20, 2008 at 10:30 pm #

   64. nunyabusiness wrote:

       actually, I’m seven. so think of how smart i am— unlike you. i was looking for whales because i like them, and i found this.

       Tuesday, April 22, 2008 at 11:46 pm #

   65. nunyabusiness wrote:

       oh, and you also, you must have no come back because all you said was the child thing.

       Tuesday, April 22, 2008 at 11:47 pm #

   66. chris abraham wrote:

       It was not a come back. 7 is very young and you are brilliant. No, I would not want my family to be shot. And, if you’ll read the article I wrote, I never said one thing about hurting whales. I sort of said, “don’t let your family get shot before you save the whales.” My blog is too sophisticated for someone your age. I am pretty sure my site is blocked by the net nanny software your parents should be using.

       Wednesday, April 23, 2008 at 9:11 am #

   67. bree wrote:

       wow ur fucked up whales are the best and its because of ass holes like you that our animals are becoming endangered and extinct

       Sunday, April 27, 2008 at 12:11 am #

   68. Dannii wrote:

       You are so mean, and i hope u rot in hell bcoz u r so mean n u dont vcare about anyone but yourself bcoz ur so selfish!!!!

       Sunday, April 27, 2008 at 11:04 am #

   69. Kaitlyn and McKenna wrote:

       CRAP YOU!!!!!!!!!!!!!!

       Monday, April 28, 2008 at 8:02 pm #

   70. Chris wrote:

       Crap me?

       Monday, April 28, 2008 at 9:26 pm #

   71. shmo wrote:

       YES U!!!! WHAT DO U THINK!! U ARE SOOOOOO RETARDEDLY STUPID!! I WISH I COULD MEET U IN PERSON WIT SOME OF THE PEOPLE THAT HATE YOU SO WE COULD SERIOUSLY DAMAGE UR FACE!!!!!

       Thursday, May 1, 2008 at 10:23 pm #

   72. SHMO wrote:

       good job nonyebussiness, i spelled that wrong. its good that young people are taking an intrest in saving our world!! keep it up!

       Thursday, May 1, 2008 at 10:25 pm #

   73. shmo wrote:

       hey anyone who hates chris lets almost kill him to see howq he likes it them feed him to the whales!!!! that will show him!!!

       Thursday, May 1, 2008 at 10:30 pm #

   74. Chris wrote:

       Yes. That would be fantastic, you Whale-Qaeda!

       Thursday, May 1, 2008 at 11:52 pm #

   75. Chris wrote:

       Shmo, you amuse me.

       Thursday, May 1, 2008 at 11:54 pm #

   76. shmo wrote:

       glad i do cause i will be writing stuff quite often. FYI!!!

       P.S. what does Whale-Qaeda mean?

       Friday, May 2, 2008 at 12:04 am #

   77. shmo wrote:

       ugh.. u piss me off soooo much!!!! u arogant, retarded, stupid fool!!!!

       Friday, May 2, 2008 at 12:05 am #

   78. Chris wrote:

       

       Friday, May 2, 2008 at 12:35 am #

   79. wafflez wrote:

       i cant believe that u would make a website based on not saving the whales…u wanna kill whales? u might as well just fuckin kill me! better yet, kill urself! the world doesnt need bastards like u here to ruin it! ppl wanna help keep the world a better place and help the enviornment!

       Friday, May 2, 2008 at 12:44 am #

   80. SHMO!!!! wrote:

       WOO HOO!!!! I LOVE U WAFFELZ! ( THATS ONLY CAUSE I KNOW U!) WE SAID! WE DONT NEED TO CHRIS, GO DIE IN A HOLE. AND I AM VERY LITERATE THANK U VERY MUCH!

       Friday, May 2, 2008 at 1:33 am #

   81. SHMO wrote:

       ooops! spelling errors. it says well said.
       and we dont need u chris

       Friday, May 2, 2008 at 2:05 am #

   82. Cola wrote:

       you are one fucked up person. people like you should be extinct. i’d much rather have whales, rhinos, manatees, pandas, koalas, tigers, dolphins, elephants, ect. than assholes like you!

       Friday, May 2, 2008 at 2:58 am #

   83. LOEN! wrote:

       seriously.. where does all this hate cum from? answer that!! ugh u r so fukin retarded! GO TO REHAB!!!!!

       Friday, May 2, 2008 at 3:02 am #

   84. I LOVE WHALES!!! wrote:

       Friday, May 2, 2008 at 3:15 am #

   85. I LOVE WHALES!!! wrote:

       [IMG]http://i261.photobucket.com/albums/ii46/xoxlucylou11xox/my%20sayings/whales-1.gif[/IMG]

       Friday, May 2, 2008 at 3:18 am #

   86. I LOVE WHALES!!! wrote:

       Friday, May 2, 2008 at 3:18 am #

   87. SHMO!!! wrote:

       GO TO THIS AND READ IT!!!! IT TOTALLY APPLIES!!!

       Friday, May 2, 2008 at 3:19 am #

   88. I LOVE WHALES!!! wrote:

       GO TO HELL!!!

       Friday, May 2, 2008 at 3:22 am #

   89. I LOVE WHALES!!! wrote:

       CLICK ON MY NAME AND READ IT U BASTARD!

       Friday, May 2, 2008 at 3:22 am #

   90. I LOVE WHALES!!! wrote:

       Click on this! how does that make you feel? what if you were a whale? do u want me to HARPOON u?! huh?!

       http://images.google.com/imgres?imgurl=http://www.all-creatures.org/anex/whales-sl-06_small.jpg&imgrefurl=http://www.all-creatures.org/anex/whales.html&h=273&w=200&sz=9&hl=en&start=46&tbnid=Ea4oBdMsazeAsM:&tbnh=113&tbnw=83&prev=/images%3Fq%3Dkilling%2Bof%2Bwhales%26start%3D40%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN

       Saturday, May 3, 2008 at 1:50 am #

   91. Queso wrote:

       you are a fucking dick hole and you need to go die in hell!!!!!!!! how would you feel if i came to your house and used all your fat for oil ( the world would never run out) so wat we cant save our own problems ( im 14 i dont have a family so if i want to save the world nothing is stopping me) go to HELL FAG

       Saturday, May 3, 2008 at 2:01 am #

   92. SHMO!! wrote:

       WOO HOO!!!! U SAID IT QUESO! ugh!! chris u r such an asshole!! i f dont care about this planet, then y dont u die!!! cause noone would miss u and its people like u killing the world, while my frends and i are trying to save it!!

       Saturday, May 3, 2008 at 3:19 am #

   93. kerryraine@yahoo.com wrote:

       you are pathetic, and i was not going to respond at all, you are one person, on this planet, you are just a protazoa, a germ, and most of all insignifficant , do you honestly thibk that what you say means anything to anyone.

       Saturday, May 3, 2008 at 10:10 am #

   94. Chris wrote:

       No, Kerry, I don’t.

       Saturday, May 3, 2008 at 5:23 pm #

   95. Chris wrote:

       You guys make me crazy but I just laugh. Please, read the article.

       Saturday, May 3, 2008 at 5:57 pm #

   96. Phillip J Rhoades wrote:

       I LOVE WHALES!!!, those photos make me hungry. I only eat dolphin aggressive tuna.

       Queso and SHMO!!, the world doesn’t need your saving. Get over your sense of human importance. Get over the idea that extinction isn’t natural. It is natural. We are natural superpredators and it is our purpose to cause extinction. 98% of every life form that has ever been on this planet has become extinct, even before we arrived.

       yes Kerry, we are all unimportant, so is the whale in the ocean, and the sea turtle, and the great bald eagle. They are just species waiting for the natural end, and that end is extinction. It will come with or without us.

       Death is normal. Creatures attacking and eating other creatures is natural. This is life. This is nature. And as part of nature this is also what we do.

       Saturday, May 3, 2008 at 9:09 pm #

   97. Queso wrote:

       we make a choice to kill or not so if i want to save the world I WILL AND I CAN so you can go fuck chris abraham! you are perfect for each other! how can whales and dolphins taste good? they are blubber…you are a disgusting pig!

       Saturday, May 3, 2008 at 10:08 pm #

   98. I LOVE WHALES!!! wrote:

       are you kidding me?! THOSE PICTURES MADE ME GO FUCKING VEGETARIAN YOU FAT CANIBLE! YOU MIGHT AS WELL GO EAT YOUR DOG OR YOUR MOM! AFTER SEEING THAT MEAT IS DISGUSTING AND I REGRET EVER EATING IT! OMFG YOU MOTHER FUCKER DICK SUCKERS ARE SO GROSS!

       Saturday, May 3, 2008 at 10:12 pm #

   99. SHMO!!! wrote:

       WHAT THE HELL IS UR FUCKIN PROBLEM PHILIP!!! YES EXTINCTION IS NATURAL, BUT THE REASON THAT THE WHALES ARE GOING EXCTINCT, IS BECAUSE OF FUCKIN DICK SUCKERS LIKE YOU THAT EAT THEM!! THAT IS WHAT WE ARE TRYING TO PREVENT! WITHOUT ASS HOLES LIKE YOU!, THERE WOULD BE NO PROBLEM!! YEA… U AND CHRIS SHOULD GO OUT, ITS PERFECT. UGH!!! U PEOPLE ARE SO FUCKIN SCREWED UP!! GO DIE IN A HOLE U ASS HOLES!!

       Sunday, May 4, 2008 at 1:05 am #

   100. Chris wrote:

        Mark, is that you? Mark, are you SHMO? You’re SHMO, right? Come on, you can tell me. It’s so good! You almost had be fooled. Good one!

        Sunday, May 4, 2008 at 2:46 am #

   101. Shmo! wrote:

        WHAT THE HELL U RETARD?!?!? MY NAME IS NOT MARK! I SWEAR TO THE WHALES THAT WE ARE TRYING TO SAVE!
        I’M NOT MARK

        Sunday, May 4, 2008 at 2:59 am #

   102. Phillip J Rhoades wrote:

        We are natural too. It doesn’t matter if we’re the cause for extinction or not, because all species meet extinction at some point or another. It is normal and natural for species to become extinct.

        Also, I (like two thirds of the world) have no problem eating dog meat. A dog is just another beast and just more food for me.

        The world doesn’t need saving, because the world will continue without you, without whales, without any of what is now. All that is now will fade away. All that is now will move on into non-existence. It is normal. It is natural for what is to pass away, to give way to what comes after.

        Let me say this one more time:

        Extinction is natural.

        We are natural.

        We are a natural cause of natural extinction.

        It is okay for things to die and species to end.

        Sunday, May 4, 2008 at 7:50 am #

   103. Phillip J Rhoades wrote:

        It is only the human ego that makes us believe we are the caretakers or destroyers of the world. We are not so important.

        Sunday, May 4, 2008 at 8:03 am #

   104. Queso wrote:

        God made us to be the caretakes of the world he did not want us to be the destroyers of this wonderful world we have made into a a living HELL for every thing that we think is not as smart as us so yes it is up to us to save animals from dum fucking dicks like you all.Phillip, if your so hungry why i dont come HARPOON you and your family so then you all and have a nice big dinner! how would that make you feel! oh you would be ded so i guess that would not matter!!!!! and i would feel just fine!!!

        Sunday, May 4, 2008 at 2:23 pm #

   105. shmo! wrote:

        Phillip, it is niot our ego that wants to save the world, we simply want to preserve it! becuase of retards like u and chris, the world and many of it animals are going to die, NOT IN A NATURAL WAY!!! THEY ARE DIYING BECAUSE OF PEOPLE LKE YOU THAT WANT TO EAT THE WHALES! WITHOUT PEOPLE LIKE YOU IN THIS WORLD… THERE WOULD BE NO PROBLEM!! get it? or is that to confuzing for your stupid little head? u r such a fuckin pig!! u need help if u want to eat ur dog. yea y dont we just cum harpoon u and chris and them feed u to the whales?? HUH??? how does that sound?
        and dont talk to us like we are five! we are very intellegent teenagers THAT ARE TRYING TO PRESERVE OUR WORLD UNLIKE DICK SUCKER LIKE U!!!

        Sunday, May 4, 2008 at 4:22 pm #

   106. penny wrote:

        so u Kill the Manatees, Kill the Children, Kill the Tigers, Kill the Dolphins, Kill the Bay, Kill the World, Kill the Koala, Kill the Pandas, Kill the Rhinos, Kill the Elephant or Kill the Whales. Y???? if u kill them, then u will die too! ever thought of that smart ass? yea cause even if we loose plankton, our whole ecosystem will be screwed up!! so if u kill all those animals then u will die and go to hell! God would not want u to be in his kingdom later for u to screw that up to.

        Sunday, May 4, 2008 at 5:08 pm #

   107. penny wrote:

        so u Kill the Manatees, Kill the Children, Kill the Tigers, Kill the Dolphins, Kill the Bay, Kill the World, Kill the Koala, Kill the Pandas, Kill the Rhinos, Kill the Elephant and Kill the Whales. Y???? if u kill them, then u will die too! ever thought of that smart ass? yea cause even if we loose plankton, our whole ecosystem will be screwed up!! so if u kill all those animals then u will die and go to hell! God would not want u to be in his kingdom later for u to screw that up to.

        Sunday, May 4, 2008 at 5:09 pm #

   108. Phillip J Rhoades wrote:

        It does not matter if humanity becomes extinct. We are also a natural creature and that is an end we must face. So, no I don’t care if the current world passes away. There is no problem. People cause extinction, like any dominant animal in an ecosystem it will cause a hardship on the other creatures. This is normal and natural. We are natural creatures and eating and killing other creatures is natural behavior for human beings. Stasis is not natural. The world changes. Life forms and species pass away and new species are born from what is left behind. The survival of any species currently on this planet (including the human species) is not of paramount importance. The ecosystem will recover. It will change into something new, with life forms that have never existed before. Species die out and it is normal and natural. When they die out from us (a natural creature just like any other creature) it is also normal and natural. When we meet our own extinction it will be normal and natural. Life on this planet does not need us and will continue despite what we do to the current set of plants and animals on this planet. The worst we can do is end what is, but that does not end the future of life on this planet. Life has survived ice ages, meteors, volcanic ash laden skies, and more. This world will survive us. the individual species that exist now do not matter. Their fate, our fate, it is of no consequence. The world will simply change and grow, old will pass away and new will thrive. Weak will become extinct and strong will evolve. What you lack is a full vision of the world, of life, of the universe.

        Humanity is a natural creature.

        Extinction is natural.

        Extinction caused by a natural creature (such as humanity) is natural, normal, and okay.

        The extinction of the human species (or any species) is of no great importance in the world.

        The continuation of the human species (or any species) is of no great importance either.

        Sunday, May 4, 2008 at 7:25 pm #

   109. shmo wrote:

        SHUT THE HELL UP!! O my god.. yes it is natural, but the way that the whales and other animals are dyeing is NOT! so shut up! idc if its natural, th whales and other marine animals cannot go extinct if we want our ecosystem to survive without major issues. stop acting like a smart ass!

        Sunday, May 4, 2008 at 7:59 pm #

   110. Phillip J Rhoades wrote:

        The current ecosystem will simply be replaced by a new one. The whales may not be a part of it, we may not be a part of it. That does not matter. Change is normal. Extinction is part of that natural change. We are part of the natural order. That which we do is natural.

        The way the whales are dying is in fact natural. It is caused by the natural creature that is humanity.

        Species dying out is normal, natural, and okay. It is the way things have always been. It was this way before the human creature arrived, and will be this way long after we depart.

        The mistake in your thinking, is the idea that humanity is somehow not a natural creature. The idea that humanity is somehow outside of nature. That is simply untrue. WE are a natural product of the ecosystem. We are a natural result of what came before. What we do is part of nature.

        Sunday, May 4, 2008 at 8:19 pm #

   111. shmo! wrote:

        there is no dounght in my mind that we are natural, but they way that the whales are dying IS NOT NATURAL!without us, they would be fine! how do u not c this? yes things die and new things replace them, but in this case when a certain species hat is sellfish becuase they want to eat an endangered aimals, this is not natural. WHY ARE U THE ONLY ONE THAT DOES NOT SEE THIS?

        Sunday, May 4, 2008 at 9:07 pm #

   112. shmo wrote:

        How old r u any way? cause u act like u r some old smart fart! but ur not!

        Sunday, May 4, 2008 at 9:08 pm #

   113. Phillip J Rhoades wrote:

        Without us they would simply die off from some other reason or creature. Species eat and decimate other species. It is in fact natural for one species to obliterate other species. Why are there so few who realize this? The reason would be the mass media propagation of the idea that ecological stasis is the norm. In fact, ecological stasis is neither normal or natural.

        Ecological change, disaster, and rebirth are normal.

        Sunday, May 4, 2008 at 9:15 pm #

   114. shmo wrote:

        so u get it? that without the humans they would not by extinct right now? o finally ur stupid liitle brain takes in some sense. that i what i have been trying to say, that yes the whales would have died without us, but the fact of the matter is that they are dying right now! yes all creatures eat eachother, but the human race is way to universal and we eat creatures that we dont need to eat, and that are supposed to live longer. GET IT YET??? if not i will be back later!!

        Monday, May 5, 2008 at 2:08 am #

   115. Phillip J Rhoades wrote:

        The point being, it does not matter if humans are the cause or a meteor or some other creature. Extinction is normal and natural. Human beings are a natural creature leading to the natural extinction of other creatures. We are not outside of the ecosystem. We are part of the ecosystem. Nothing that we do is unnatural. Everything that we do is a natural extension of the ecological system. If we’re causing an extinction or many extinctions that is only a normal and natural progression of life and evolution. We are not above nature, and what we do is a part of the natural cycle.

        It is completely and totally okay in the grand and massive scheme of life on this planet for creatures to become extinct. yes, it’s even okay for a natural creature, like humans, to cause the extinction of other creatures. It is the norm. It is the way it has always been. It doesn’t matter if it’s us or something else. Everything meets extinction eventually.

        Monday, May 5, 2008 at 4:14 am #

   116. somebody wrote:

        This is awfull. of course we must save the whales!!!!!!!!!!!!!!!!!!!!!!!!

        Monday, May 5, 2008 at 6:32 am #

   117. no name wrote:

        SAVE THE WHALES!!! I am with shmo we HAVE 2 HELP THEM I MEAN WITHOUT THE HUMANS WHALES WOULD BE FINE!!!!!!!!!!!!!!!!!!

        Monday, May 5, 2008 at 6:35 am #

   118. Will Litchfield wrote:

        Don’t save the whales?

        What the hell is wrong with you, jesus christ. If whales are the devils servants then you are the devil!

        Monday, May 5, 2008 at 3:38 pm #

   119. Chris wrote:

        Will Litchfield » What does that even mean? And, please don’t call me Jesus Christ.

        Monday, May 5, 2008 at 7:44 pm #

   120. Chris wrote:

        somebody » How are you saving the whales today?

        Monday, May 5, 2008 at 7:44 pm #

   121. shmo! wrote:

        thank you no name! as to you phillip… i dont inderstand why you need to wirte such long blogs, its really qite annoying! we need to save the whales becuase someone said before even if we loose plankton, you know those tiny miniscule things in our ocean, we willl be in big trouble. so imagine what would happen if we lost the whales or the manatees, or penguins, polor bears, etc. get my onsomble?

        Chris will litchfield is just a name it doesnt mean anything, dont be a wise ass. and i bet “somebody” is figuring out what to do, you cant expect everyone to just start something right away!

        Monday, May 5, 2008 at 9:43 pm #

   122. 36987 wrote:

        wow! that was insightful!

        Monday, May 5, 2008 at 10:32 pm #

   123. shmo wrote:

        ok i think that was a waste of time and space if i do say so myself

        Tuesday, May 6, 2008 at 2:21 am #

   124. Chris wrote:

        shmo! » That logic doesn’t work, Shmo. The lower the order the more important the species is: plankton and coral are essential ingredients of undersea life while whales and manatees; penguins and polar bears, higher up in the chain, are really less essential. Losing bees is a big deal, losing man isn’t. Losing algae is a big deal, losing the blue whale isn’t. That said, as we have been discussing via email, I am not a proponent of whale-killing and am in fact more of a green freak now that I have ever been. I moved to Europe, gave up a car, ride by bike, go to the green grocers and buy veggies without plastic bags and carry them home in a reusable cotton bag. When I need to go far, I choose the train, when I need to go close, I take the subway or mount my bike. My footprint is low and I am active in my community.

        What have you done for he whales or for the environment lately — besides attacking me?

        Tuesday, May 6, 2008 at 6:46 am #

   125. Chris wrote:

        shmo » Well, I am some old smart fart! I am 38! 38 is old!

        Tuesday, May 6, 2008 at 6:48 am #

   126. shmo wrote:

        geeezz!! what the heck! someones angry today?! thats good and i am gld that u are doing that. it doesnt madder where on the food chain the whales are. they obviously had a purpose on this earth, or they would not be here. why is that so hard for people to understand?? it doesnt madder where they are they are here and important, maybe not as important as other species, but they are still. After reading ur “posts” my friends were very alarmedd, and so we have been making flyers, that we are actually going to give out at school today! what do u think about that? huh? public awarness? we arent adults, so we cannot do as much, but we ARE DOING ALL THAT WE CAN WITH WHAT WE ARE GIVEN!!!!
        O and by the way, about my last six blogs were not directed to you, they were to Phillip! but thank you for telling me ur age, becuase i was wondering about that!

        Tuesday, May 6, 2008 at 12:47 pm #

   127. Chris wrote:

        shmo » I appreciate you for engaging with me and for opening yourself up to this conversation and for calling me out on being controversial — really, the title of my article has very little to do with the whales or the rain forests, it has to do with family, but I knew that “Don’t Save the Whales” and the graphic would get a lot of attention. How old are you?

        Tuesday, May 6, 2008 at 1:53 pm #

   128. shmo wrote:

        it doesnt madder what the objective is, you diplayed this on the iternet,and now you have to live with the consequences.
        I don not need to reveal my age, that is of no importance.

        Tuesday, May 6, 2008 at 5:53 pm #

   129. Chris wrote:

        shmo » Well, je ne regret rien.

        Tuesday, May 6, 2008 at 10:33 pm #

   130. shmo wrote:

        what the heck does that mean?

        Tuesday, May 6, 2008 at 10:40 pm #

   131. Chris wrote:

        shmo » “je ne regret rien” means, “I regret nothing.” In French.

        Wednesday, May 7, 2008 at 2:31 pm #

   132. shmo wrote:

        and how do u think that i would know that?

        well ok then, becuase u better be prepared for people to continue hating you for what you have said and posted, especially if the whale situation becomes worse.

        Wednesday, May 7, 2008 at 10:04 pm #

   133. Chris wrote:

        shmo » Well, I do expect illiterate and ignorant people to continue to write poorly-written sub-literate comments full of swearing and very little thought, that’s for sure. It has been happening for well over 3 years.

        Thursday, May 8, 2008 at 8:16 am #

   134. shmo wrote:

        i think that the people that write on here are very literate, intellegent, and that swearing is common, becuase of the posts that u have posted. just shut up… u write on here too!

        Thursday, May 8, 2008 at 1:00 pm #

   135. shmo wrote:

        and there is a lot of thought that goes into writing, i should think that u know that… but maybe not!

        Thursday, May 8, 2008 at 1:00 pm #

   136. Chris wrote:

        shmo » There is no literacy or intelligence. The English and grammar is appalling — including your grammar and spelling. You should be ashamed. I hope you get into college.

        Thursday, May 8, 2008 at 3:06 pm #

   137. shmo wrote:

        what the heck! this is only cause it doesnt madder! if i was turning in a paper for a grade then it would be good. when people are on here we dont care if the spelling is wrong!
        I’m not ashamed! idc.
        and i will get into college. there is still thought that goes into it, whether u believe it or not!

        Thursday, May 8, 2008 at 11:39 pm #

   138. kevin wrote:

        BLOW ME!!!!!!………. A BUBLE!!! I AGREE WITH EVERYTHING THAT SHMO HAS SAID! THERE IS THOUGHT THAT GOES INTO THESE (WELL NOT REALY MINE) BUT WIT EVERYONE ELSES! AND YES I AM NOT USING GOOD LANGUAGE, BECUASE I DONT CARE WHAT U THINK! U NEED TO RECONSIDER UR IDEAS AND HOW U DISPLAY THEM!

        Friday, May 9, 2008 at 3:21 am #

   139. shmo wrote:

        well thank u for ur agreeing, but ur words did not really prove my point. but thats ok! thanks! i think so too!

        Friday, May 9, 2008 at 3:22 am #

   140. Chris wrote:

        shmo » You undermine all of your arguments because you communicate sub-literally… it really does madder (sic) — all the time. There is never a time when it doesn’t madder (sic). The entire world will dismiss comments like these — dismissing you as poorly-versed and poorly-informed. Ignorant, really, although I know you aren’t, Shmo.

        Friday, May 9, 2008 at 7:04 am #

   141. shmo wrote:

        shut up!! therea re times where u can use akranims and poor spelling ( like i just did) cause it

        Friday, May 9, 2008 at 9:43 pm #

   142. shmo wrote:

        noone cares!i am not poorly literate! infact i love to write and english is one of my best subjects. i will admit that i am a bad speller, but thats ok, cause WHEN I CARE ABOUT IT… i will fix it and re-read my work, but on here, iam not going to waste my time! get it?

        Friday, May 9, 2008 at 9:46 pm #

   143. shmo wrote:

        no one cares!i am not poorly literate! infact i love to write and english is one of my best subjects. i will admit that i am a bad speller, but thats ok, cause WHEN I CARE ABOUT IT… i will fix it and re-read my work, but on here, iam not going to waste my time! get it?

        Friday, May 9, 2008 at 9:46 pm #

   144. lizzy wrote:

        well, i would first like to say that i have borwsed this web all over and have read every blog, so that chris could not call my uninfromed.
        Now, why would you evoke such an image on the web if ur point was totally different? i guess for attention- public awarness- but dont complain now.
        My family is complete. i have two wonderful children, i live in australia where i am a marine biologist, and my husband studies mamal existence. so why should we not save the world? even if my family was messed up, i would still save the world, becuase i care. all the “stupid wahle queadas” as u say are doing the same thing, but in smaller picture, as they cannot do as much as us adults. i do not agree that you descriminate against them, becuase they are trying to make our future bright and becuase they care. if we dont trust them… then who will? and who will fix our previous mistakes?
        as i have read these blogs, i can agree with both sides. not the family issues, but if we should get involved. as few have said, god has made us care takers of this world, but is it our job to fix it? i mean there are two sides, a) that god has everything planned out that we fix what has been odne, or b) that he has the future organized that we dont need to help. now to decide which one to go with, you need to follow what you believe, and stick with it, dont give up.
        as to the teenagers, keep up your commitment to our planet and follow you dreams, they will come true.
        Chris, i would appreciate if you would stop bashing my fututre and yours. they are literate and i see shmos point of how puncuation and speeling doesnt madder, i dont care right now either.
        Phillip~ i have to agree that you have some excelletn points! but then again i am back to my spiritual ways of believe what you believe.
        chris i must say that your arrogance is very… excentutating. it shows that you will commit to what you have started, and that is good even though you get so much grief. i do believe however that the grief you get is very apprehensive and undersatndable.
        thank you for reading my long speil, feel free to blog back to me for info and advice of how you can help.

        Saturday, May 10, 2008 at 4:02 am #

   145. shmo wrote:

        wow! lizzy i am so glad that you have said that! you are seriously living my dream, i mean australia, thats my goal! well thank you, i am glad that adults see us as a bright beacon for them in the future! and that some think we contribute a lot! thank you

        Saturday, May 10, 2008 at 4:04 am #

   146. Chris wrote:

        lizzy » How can you be an adult woman with children and a scientist husband and be able to write like this, “My family is complete. i have two wonderful children, i live in australia where i am a marine biologist, and my husband studies mamal (sic) existence. so why should we not save the world?” Mammal! Mammal! The job your husband does every day is studying Mammals, with two els. Besides, “excentutating” isn’t even a word, so I don’t even know what my arrogance is! Egad! The future is ruined if the entire island of Australia is subliterate, even the wives of marine biologists! Good lord! Please tell me that you’re a 14-year-old girl just pretending to be a mom and wife because otherwise you’ll make my cry.

        Saturday, May 10, 2008 at 7:28 am #

   147. Chris wrote:

        shmo » What is an “akranims?”

        Saturday, May 10, 2008 at 7:29 am #

   148. shmo wrote:

        see like i said, i am bad at spelling. like a.k.a. or t.t.y.l how they satnd for stuff. c’mon use some common sense and sound it out.

        Saturday, May 10, 2008 at 1:33 pm #

   149. lizzy wrote:

        i hope you do cry, i am speaking like this to prove a point. i’m not going to say what it is, or you would never have to find out. we also have differnet ways of speaking, learn that you bone head!

        Saturday, May 10, 2008 at 1:36 pm #

   150. cody wrote:

        yes, why try and save the world. After all it is the only planet in the solar system capable of supporting life!

        Sunday, May 11, 2008 at 12:51 am #

   151. shmo wrote:

        thank you! exactly! well… actually so far! but thats still so true!

        Sunday, May 11, 2008 at 1:48 am #

   152. Chris wrote:

        lizzy » There may be different ways of speaking but there is a dictionary for a reason and when speaking English, mammal is always spelled mammal and never mamal, especially when that personal supposedly has a husband who studies aquatic mammals. So, you’re just plain wrong, sub-literate, and — to be frank — either lazy or wrong.

        Sunday, May 11, 2008 at 12:59 pm #

   153. Chris wrote:

        shmo » I will use common sense next time if you spend the little bit of time trying to sort out what I am trying to say, too. Meet me half-way.

        Sunday, May 11, 2008 at 12:59 pm #

   154. shmo wrote:

        no! ok i am done trying to undertand what is wrong with you.
        to everyone that reads these, dont listen to chris abraham, do as much as you can to help our world and dont let anyone stear you away from what you believe.

        Sunday, May 11, 2008 at 7:14 pm #

   155. Chris wrote:

        shmo » Oh, egad!

        Sunday, May 11, 2008 at 10:49 pm #

   156. lizzy wrote:

        i am with shmo, there is no point in this website. afternoon chap! good bye!

        Monday, May 12, 2008 at 1:58 am #

   157. Chris wrote:

        lizzy » I appreciate it. Thanks for coming.

        Tuesday, May 13, 2008 at 2:35 pm #

Firebrand was a client of mine. I got to hang out with Firebrand’s CJ Lauren and tour the Firebrand studios. My CEO, Mark Harrison, and I eagerly watched Firebrand from Berlin — until the house went dark and Firebrand was forced into bankruptcy when all their investors bailed on them — and us! Well, like a Phoenix, Firebrand has risen from the ashes in the form of Firemedia Partners. Good luck, guys! Here’s the Press Release I just received in my INBOX from Shari F. Leventhal:

FIREMEDIA PARTNERS TO LAUNCH ADVANCED CREATIVE AND MEDIA SOLUTIONS FOR TV, WEB AND MOBILE

Former Firebrand Executives form New Media Company Designed to Deliver Integrated Marketing, Creative and Media Services

New York (June 9, 2008) – Just over two months since the doors were abruptly closed at Firebrand headquarters in Lower Manhattan, former Firebrand executives have joined forces to form Firemedia Partners, designed to provide brands with integrated solutions for marketing across today’s emerging media

Firebrand, the world’s first synchronous multi-platform brand experience, launched across TV, web and mobile platforms in late November and closed in early March.

Firebrand’s former CMO, Shari F. Leventhal says, “The knowledge we gained from our Firebrand experience was invaluable, beginning with the streaming video website, the downloadable playlists, the nightly TV show and of course, the launch marketing campaign. The integrated effort, which combined traditional media with search marketing and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads — all in just 90 days. We only scratched the surface in responding to the consumer appetite for great creative advertising. Now, we are tapping the creative talents of our Firebrand “A” team, to deliver entertaining and relevant content to consumers across all new media platforms on behalf of our clients.”

Firemedia services will include multi-platform strategy, branding, advertising, design, web development, production, promotions, social media networking and search engine marketing. Former Firebrand executives include: CMO Shari F. Leventhal, Creative Director Stacy Van Wickler, Brand Designer Patrick McDonough. Roman Vinoly, Firebrand’s co-founder, will serve as Creative Advisor.

More information on Firemedia Partners can be found at www.firemediapartners.com.

Press Contact: pr@firemediapartners.com

PR Contact
Nikki Marconi
#954 673-4164
pr@firemediapartners.com

Press can access images and further information at: Firemediapartners.com/press

Hopefully, a check will be forthcoming, too! Anyway, here’s the email she sent along with the news release:

If you have been wondering what’s next for Firebrand…the home of only the world’s best commercials across TV, web and mobile. Firebrand’s offices in lower Manhattan were abruptly closed a few months ago when our investors decided to stop funding the venture. But in its short though illustrious history, Firebrand’s efforts confirmed today’s consumer interest and appetite for the best in creative advertising across all platforms. And many of us involved with Firebrand still share that passion and believe that the journey has just begun. Enter Firemedia Partners.
(see attached RELEASE)

If you would like to share your insights as we continue on this journey, we invite you to join us via our Firemedia community on Facebook.

http://www.facebook.com/group.php?gid=19270015177

Also, feel free to contact us if you would like further information.

Shari F. Leventhal
Firemedia Partner
shari@firemediapartners.com