When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment.  We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself.  Here it is, in full.  Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

Is email marketing still relevant in a 2.0 world?

G’day – thanks for returning!

I just finished a fantastic conversation with Chris Abraham, the President and COO of AbrahamHarrison.

If you’ve been around the internet for a while, especially in the ‘marcoms’ (marketing communications) space, you would certainly have heard of Chris; if not of the man himself then certainly of one of his marketing and outreach programs.

Chris is one of those select few online marketers who’s text doesn’t read like a traditional online direct mail piece – you know, with LOTS OF CAPITALS and heaps of bold text and yellow highlighting and italics and

• bullet
• points
• a-
• plenty

and testimonials by the kazillion…

I could point you to a zillion of those sites – which is not to say that the style of marketing they use is not successful; it is, otherwise they wouldn’t keep doing it. But you know as soon as you see the huge, bold, bright red and often in CAPS headline what to expect for the rest of the (very) long toilet roll of a page.

Chris takes a much softer approach, always has done, and it seems to work for him and his style of copywriting.

Video, the radio star and plain ol’ bandwagon idjuts

With the advent of Web2.0/Social Media there were many ill-informed and just plain ‘bandwagon’ pundits who hailed the death of traditional communication tools such as email, web1.0 sites and – gasp – newspaper, magazine, radio and television.

Much as television didn’t kill radio as force it to rethink its place and find its niche, so too with Social Media. Every new technology platform or societal change brings with it a change in how all that came before it must view themselves and continue to offer relevancy.

Radio didn’t die, newspapers haven’t been killed off, I can still pick up plenty of magazines that appeal to all demographics and both genders from my local newsagent, and email hasn’t disappeared off the radar (if my bulging inbox every morning is anything to go by).

So it was fantastic to finally chat with someone who, like me, believes that email is STILL a fundamental part of the marketing toolkit.

In talking with Chris today, he was genuinely flattered that a fellow copywriter would find his material engaging; I thought it was brilliant reading and his deployment strategies for his clients brilliantly executed.

You see, Chris, like me, believes that email won’t go away, but WILL have to change in order to survive in the new communication landscape. Our shared view is that it will have to evolve in a couple of ways:

1. Shorter emails will be the best way of getting people’s attention
2. Long-form emails are best saved for newsletters; trying to ‘sell’ via email will become even harder to excel at.

If you’ve ever received one of Chris’ emails, you will be stunned by several things:

1. They are short – only 2-3 paragraphs
2. They link off to a SMNR (Social Media News Release) that gives a far more in-depth level of information (and all the material you might need to help you spread the word or get involved)
3. If you email Chris or anyone of his team back you WILL get a response, usually within 24 hours (Chris says they try to get back within the hour, but time zones can sometime defeat them)
4. The emails ‘read’ like they were written by a human being, not by a ‘PR’ flack or a ex-journalist hack; they aren’t full of ‘me, me, me’ stuff telling you how wonderful I (the company) am, but neither do they ‘strip-tease tantalise’ you so that when you do click on the link you end up feeling cheated
5. You get the very real feeling that there’s someone real at the end of the email.

Here’s an example (taken from my post about the Fresh Air Fund):

Hello again, Lee

On Sunday I asked if you would kindly help me spread the word about 200 inner-city children I have yet to place with host families in August. I apologize for following up so soon, but time is of the essence and you know how funny email can be. To make things simple, everything is collected into an online resource page http://freshair.smnr.us

This appeal comes straight from the top, so please do not hesitate to contact me directly.

Yours sincerely,

Sara

–
Sara Wilson
Fresh Air Fund
sara@freshair.org
www.freshair.org

Sara is a real person, not a ‘fake’ character. I sent her an email yesterday, wondering if her ears were burning, because Chris and I were talking about her:

G’day Sara,
Just finished the phone call with Chris — oh boy! Were your ears burning? They should have been!!!
Kindests,
Lee

From: Sara Wilson [mailto:swilson@chrisabraham.com]
Sent: Tuesday, 24 February 2009 2:02 AM
To: Lee@leehopkins.com
Subject: Re: Fellow Power 150 blogger

Hello Lee,
Just a quick note to re-confirm that Chris will be calling you at 10 am, your time, tomorrow (Tuesday).
No need to reply unless something has come up on your end, otherwise he will speak to you in about 7.5 hours!
Best,
Sara

In reply, Sara said,

Lee,
And I thought it was just hot where I was last night … 
It’s very kind of you to mention it, thanks.   Chris is a great guy to work for, and generous with compliments, but it’s always nice to know that someone appreciates you, isn’t it?
Cheers,
Sara

Controversy

Because Chris and his team start any campaign with an email-based blogger outreach, some of the ‘holier than thou’ social media purists occasionally give him ‘stick’, or snicker behind his back and call him a ‘spammer’. Not true – the team are very hot on ensuring only a good taste remains in the mouth of any blogger they contact, and of only offering bloggers something of actual value to the blogger.

Which is a behaviour totally unlike the hapless, clueless and insulting PR flacks who regularly show up on The Bad Pitch Blog and who attempt to fill my inbox with material about electronics, or sanitary napkins, or (ahem) extension kits, or pharmaceuticals shipped from Canada. Thank goodness I have SpamArrest to filter them out before they hit my inbox!

Chris and his team have painstakingly built up a list of nearly 35,000 bloggers across several different demographics and topic areas of interest. Visiting their blogs, they harvest their email address. They then politely email them once to offer them something of interest – if the blogger likes it, they very often blog about it; it they don’t then they don’t. What is fascinating is the response rate Chris gets for his clients.

Word of mouth and gossip-sharing amongst internet marketers has the average rate of sales of anything (be it a blog post or an ebook or a ‘course you cannot live without’) as around 0.01-0.05% from an initial mailing, with the follow-up mailings increasing that to, perhaps, 1.0-2.0%…

Chris and his team regularly get a takeup in the order of 5%, which is phenomenal. In addition, once you start developing an email relationship with anyone in their team (as I have with Sara Wilson) then all future mailings will receive much more attention than would otherwise be the case. A case in point is my own, later, post on the illegal cluster bombing being carried out in South Ossetia and The Survivor Corps run by activist and author of the very powerful book,  I Will Not Be Broken, Jerry White. It is only because Sara had taken the time to develop a relationship with me over previous months that I read and responded to the material from Jerry White. Without that relationship I would never have bothered with a topic outside of my normal areas of interest.

It is the classic ‘relationship marketing’ that Social Media Marketing pundits claim to aim for but rarely achieve.

Goodness, if I could have a dollar for every new ‘expert’ that’s popped up in the Social Media space I would retire a very rich trillionaire (and at the same time wondering how you could be a trillionaire and not be very rich – I guess if you were living in Zimbabwe you wouldn’t be…).

You wouldn’t believe the number of ‘leading social networking and social media marketing experts’ who have suddenly come out of the woodwork and set up communities in places like LinkedIn, Plaxo, Facebook, etc. Curiously, I’ve never heard of these folks before. Most of them don’t even have blogs, or if they do those blogs have only been around for less than a year. Curious, hey?

But Chris, on the other hand, has been around for a long time, has figured out what works and what doesn’t, and as evidence offers the following case studies:

• Energy Bill 2007 Case Study
• Financial Services Reputation Defense Case Study
• Firebrand TV Case Study
• Fresh Air Fund Case Study
• International Medical Corps Case Study
• Movie Producer Reputation Defense Case Study
• Snapple Antioxidant Water Case Study
• Survivor Corps Book Promotion Case Study

If you want to see the sort of posts that are associated with Chris’ kind of blogger PR pitch outreach, here are some examples:

• Thank You Operation Survivor Bloggers
• Thank You All Who Supported International Medical Corps!
• Thank You Again Survivor Corps Bloggers
• Thank You International Medical Corps Bloggers
• Thank You Fresh Air Fund Holiday Bloggers
• Thank You Fresh Air Fund Bloggers
• Thank You Fresh Air Fund Camp Counselor Bloggers!
• The Powerful SEO Benefits of Blogger PR Outreach
• Happy Thanksgiving from Abraham Harrison

Here are some examples of client SMNRs from Chris and his team that I especially like:

• http://anamigo.smnr.us
• http://freshair.smnr.us
• http://banclusterbombs.smnr.us
• http://freshairfundcounselors.smnr.us
• http://survivorcorps.smnr.us
• http://iwillnotbebroken.smnr.us
• http://internationalmedicalcorps.smnr.us

So what???

The whole point of this post is NOT to fawn at the feet of someone who clearly knows what he is doing.

The whole point IS to let you know that you don’t need to throw out your baby with the bathwater:

• Don’t jump on the Social Media bandwagon without educated advice
• Don’t take advice from a pimply 17 year old fresh out of high school
• Don’t take advice from a less-pimply 23 year old fresh out of university
• Don’t ditch all of your understanding of how ‘people’ and networks work
• Don’t take advice from someone who doesn’t even blog themselves, or Twitter, or Facebook… (see my post about Social Media Gurus)
• Don’t take advice from someone who has been blogging less than 24 months

Instead:

1. Download Todd Defren’s absolutely superb ‘Brink’ guide to Social Media and Richard Meyer’s great presentation, ‘Social Media : What you’re afraid to admit you didn’t know’ (he also has a great pharma and biotech-focused pdf presentation). Download and read Trevor Cook’s and my ‘Social Media Report’.
2. Talk to someone who actually knows what they are doing – in Australia that means folks like Stephen Collins, Laurel Papworth, Trevor Cook, Darren Rowse, Gavin Heaton and, humbly, yours truly. If WE can’t help you, we can certainly put you in touch with someone who can. Unlike the USA, where there seems to be a spirit of “You’ll prize my rolodex out of my frozen dead fingers!”, there is no fierce spirit of competition here in Australia – we have  ‘co-opertition’ wherein we all help each other out if the ‘fit’ seems better for the client.
3. Stick to reading the seasoned ‘pros’ of the online marketing and/or business communication space: you cannot go wrong if you start at folks like any of the above, or Shel Holtz, Neville Hobson, Chris Brogan, Darren Rowse, Mitch Joel, Joe Jaffe , Laura Fitton and Chris Abraham himself; see who they link to. Follow your nose from them – all the way along the path you will be reading ‘the good oil’ as we say here in Australia
4. Examine Chris’ examples above and see for yourself how simple but effective your online marketing can be if you do it with the right intention – of helping out the blogger, not flogging stuff for your client. Get the relationship right and you will flog stuff for your client anyway, trust me!

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Currently listening to ‘Next’ by The Necks from the album ‘Next’. Superb jazz funk from one of Australia’s great cult bands.

Jonathan Trenn popped this insightful article about Yelp over on Marketing Conversation, The contorversy about Yelp (and be sure to check out David Gelles’ article on a similar topic over at the Financial Times, Yelp rejects claims of extortion):

Ah, controversy.

Now, it’s with Yelp, the mega online review site.  On Wednesday, the East Bay Express, an alternative newspaper that covers Alameda and Contra Costa counties in California, published a very provocative article , “Yelp and the business of extortion 2.0″ on the sales operations and tactics of Yelp.  The paper made some very pointed accusations, some of them seemingly legitimate while others sounding too nebulous.  They state that Yelp is both maniupulating the placements of restaurants reviews as sales tools and then using scare tactics to then solicit advertising sales from these same restaurants.

The accusations are alarming but, because I think the article was poorly presented, it’s left me thinking that Yelp perhaps had a major sales problem in one office as opposed to a company wide sleaze factor policy.

Yelp’s initial response, written on the company blog by CEO Jeremy Stoppleman is inept and insufficient.  He’s likely satisfied that his blog posts are enough…and it may appear to be just that for the time being…but controversies such as this, be they true or just speculation, have a way of undermining a company’s integrity in a hurry.  Especially a site that 1)  is about user generated online reviews, and 2) has trust as a hallmark of its standing.

Oddly, the Yelp blog doesn’t allow comments.  That’s not a good idea…especially for a site that’s about online reviews and citizen participation.

Here’s the gist of the article.  Writer Kathleen Richards talked to “dozens” of business owners over the “past several months” and found that six of them said that Yelp sales reps promised to remove or move bad reviews if the business chose to advertise.  And these businesses would often get sales calls from Yelp reps soon after they mysteriously started getting a rash of negative reviews.  The theory here is that Yelp employees would start to or enlist others to write negative reviews on a company, those reviews would then appear at the top of a company’s page, and the company would get a phone call from a rep looking for an advertising by so those reviews can “go away”…usually to the tune of $300 a month.

For those that declined, positive reviews seemed to begin to disappear.  For those that did manage to buy, negative ones began disappearing.

This is pretty damning stuff.  If true, it shows a coordinted effort between people in sales those on the back end tech team.  It made some establishments feel as if Yelp was acting as if it was the “mafia” in that Yelp was threatening establishments to pay (advertise) in order to not be damaged.  That’s called “protection money” in organized crime.

But as I red between the lines I ended up scratching my head.   Over several months, after talking to “dozens” of businesses, Richards found six restaurants that felt that either they were being offered a quid-pro-qo for advertising to reduce or eliminate bad reviews; or some felt that this extended to manipulative threats of the placement of poor reviews and the elimination of postive reviews.

“Dozens.  “What does that mean?  36?  60?  84?  How did Richards find these restaurants?  Did she talk to one and then ask the owner/manager if he or she knew of any others that had similar stories?  Both questions are important.   The first because it leads to how widespread the problem actually is in the Bay Area and the second, because if there is a lack or randomness to all this, then the sample restaurants are self selected by the reporter.

The article relies on the how some of the restaurant owners “feel”.  These feelings may be completely legitimate.  But it is hard to counter a “feelings”e of another is the one with the feelings remain anonymous.  I fully believe in using anonymous sources, but there should be greater evidence used.  That is, if one is trying to prove that this is a consistent sales tactic used by the company as a whole.

And speaking of as a whole.  This article seems to be focusing soley on the East Bay restaurant seen.  True, it is an East Bay pub, but the article is written as if it is a widespread problem and the issue here is “the business of extortion”.  It fully damns the Yelp based on a small sample of local business’ feelings.

Stoppleman has since written a few more blog posts, but he could use a change of attitude.  There’s been enough discussion on the net about this article denigrating Yelp.  Hundreds of tweets on Twitter, negative mentions on Technorati, and articles in substantial online pubs.

The reason why I say that Stoppleman could use a change of attitude is because he’s treating all of this as an illegitimate attack.  The accusations, regardless of their veracity, at least sound reasonable.  And his defensiveness doesn’t really address the issue.

He does have on post that does work, at bit, in my opinion.  “Nine Myths About Yelp” is designed to negate what he feels are falsehoods.  The most important one he lists is #3 (it should be #1, but he doesn’t seem to realize it).  It is stated here:

Myth #3: Yelp salespeople manipulate reviews for prospective advertisers (for example, offers to remove a negative review if a new client signs up, or a threat to remove positive reviews if the business owner does not choose to advertise with Yelp)

Reality: We have every reason to trust the smart, hard-working and ethical salespeople who work at Yelp.  Beyond this, to avoid even an appearance of impropriety, we’ve taken several steps to ensure no member of our team is tempted to game the system.  Specifically:
1. Yelp salespeople do not have access to the system that deletes reviews; only a few members of Yelp engineering and user support team have this access, and they literally work on different floors within the office.
2. Every Yelp salesperson signs an agreement that s/he will not write reviews of any business while employed by Yelp.  We trust our teammates in sales to live up to this commitment.  We also have several monitoring systems in place to ensure nobody (accidentally or otherwise) crosses this line.
3. Through our vigilance, we once did find a salesperson who encouraged a friend to write a positive review for a prospective client (that the friend had actually patronized). The salesperson’s role at Yelp ended that day.
4. When a new advertiser signs up with Yelp, the relationship is handed off to an Account Manager.  The Account Manager then takes the client through a 30 minute phone training session — and confirms that reviews have nothing to do with advertising.
5. After the training call, the Account Manager sends a follow up survey that asks each client how much s/he agrees with the following statement: “I understand that Reviews are completely separate from the Yelp Ad Program, and that there is an automated filter that may suppress some of my reviews whether or not I am a client.”  Any client who does not click “Completely Agree” in this case gets yet another follow-up call for clarification.

Myth #4: Yelp removes positive reviews from businesses its staff does not like, or from businesses that do not pay for advertising

Reality: A review you may have seen on Yelp previously is no longer there; this happens.  The review in question may have “disappeared” for one of three reasons:
1. The review may have been suppressed by Yelp’s automated Review Filter, which is always out there looking for suspicious reviewing activity (like those anonymous rants and raves you see on other sites).
2. The writer may have removed her own review; she has the right to do that at any time
3. Another user believed the review violated Yelp’s Review Guidelines and sent it to our customer service team for review. The customer service team agreed, then manually removed the review.

Both our customer service team and the Review Filter work exactly the same way for advertisers as they do for non-advertisers.

This is how he should have addressed the issue at the very beginning.  Blown opportunity and his company has suffered and will continue to suffer as a result.  And he has to go beyond stating that the sales people and the tech people with access to placement of reviews work on different floors.

My guess is what happened is that a few sales reps in that particular office would scour the reviews on Yelp, and when they found some recent newly written negative ones, they then picked up the phone and made a sales call, offering the package that places a selected postive review on top – one that is visibly marked as being sponsored.  Some pitches probably went far beyond this…saying that they could make the negative one “disappear”.  Sales people will say sleazy things.  Stoppleman should understand this and not discount this.  He should then conduct some sort of internal audit that would show the public that he is trying to address the problem and root it out if it exists.  Retrain.  Resolve.

Now is it possible that some sales types had relationships with the tech people.  Absolutely.  Different floors – HA!  So the problem may have been more than a poorly written article.  Yelp needs to look into that because, as Yelp knows, online reputations matter.

And to Jeremy Stoppleman…you should allow people to comment on your blog posts.

I received a call from CNN news this morning asking for my sage insight into the issue that Facebook has changed its Terms of Service (ToS) to expand its ownership of data to include your first born.  Well, I didn’t have any time this morning to know much about it so I was no good to Amanda over at Turner.  Well, I am finally back to my desk and I did all of my reading.  If you want to learn more, read Mashable,  Consumerist and the New York Times for more information.  Here’s the evil excerpt of the new Facebook ToS for your appalled amusement — hurts so good!:

You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.

I know how Facebook works.  What Facebook does, historically, is make an assault on three privacy hills fully expecting to have to return one or two.  This was illustrated by the initially over-aggressive privacy invasion posed by Facebook Beacon, Here’s Why Facebook Beacon is Uncool for User Privacy, which ended up being mellowed in response to outrage (see, they took three hills and really only gave back one — this is their strategy).

This is what Facebook is doing again.  They’re demanding Copyright of all of your consumer-generated content and media through their new ToS; however, I bet you they’re going to do a little Mea Maxima Culpa “the lawyers made us do it” bullshit before loosening it all up.

Mark my words, this is how it is going to work from now on.  And, based on how addicted all of the student I met today at UMD are, I daresay that Facebook might very well be able to keep possession of all three hills this time.  We’re all addicted.  We’ll do anything for our Facebook!

Follow Chris Abraham

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After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, the SEO benefits could out-perform all of the other benefits of blogger outreach,” which we at Abraham Harrison, LLC, are discovering more and more every day! Check out The SEO benefits of blogger outreach:

The SEO benefits of blogger outreach

Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such direct access to influential people from all walks of life. The advent of these new platforms has also enabled us to tap into real insights, views and opinions on various products, brands and issues which in-turn have allowed us to have open and transparent *relations* with the *public* (public relations, get it?).

As proved by Edelman, Forrester and Nielsen, the opinion of the every-day person is increasingly becoming a more trustworthy source of information. The public is more ‘media savvy’ than ever before meaning marketing messages no longer have the same effect as they once did. If they ever did. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?

Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. The company working on the initiative, VCCP, probably looked at this blog and classified it with having a niche audience. With around 1500 RSS subscribers I can safely assume that I don’t hold great powers of influence. Not to say this blog doesn’t hold *some* level of influence; it does. To what extent, though, I really don’t know, but I’m sure the guys working at VCCP have their own reasons for including me in the outreach.

So let’s assume that after I wrote both posts on the O2 Xda Orbit 2 I ‘influenced’ some of this blog’s readers. By “readers” I mean people who are subscribed to the RSS feed or email alerts and are updated as and when I publish new blog posts. How I actually influenced them is another matter. Did they rush out and buy the phone as soon as they read my review? Maybe not. Did I at least increase awareness of the phone to some of the readers? I presume so. Either way, some level of influencing was in play.

Job done? Maybe not.

What’s struck me the last week or so is the amount of traffic I’ve received by people looking for information on the Xda Orbit 2. Quite a lot in comparison for this itty-bitty blog. So-much-so that since I wrote the two posts about the phone on the 20th and 27th February they’ve proved to be the top two most popular blog posts from those dates to present time. Take a look:

Note: The Homepage and About page have higher traffic but these are static pages and not blog entries.

Again, if you look at the top ten keywords used to get to this blog since I wrote the two posts you’ll see that four out of the ten are related to the Xda including the most popular two keywords:

This, to me, is pretty impressive and it puts blogger outreach in a whole new different light. In hindsight, it’s pretty obvious that SEO plays a part in all of this but maybe I was too caught up in the ‘direct approach’ and ‘two-way conversation’ ways of thinking that I didn’t give it any thought.

In fact, the SEO benefits could out-perform all of the other benefits of bloggeroutreach. Two reasons:

Relevance – You can see by the keyword data that people who landed on either post through a search engine were actually looking for information on the Xda. The people who subscribe to my feed weren’t necessarily – I published it and they may have read it. No guarantee there, though.

Volume – If the search engine traffic to each post continues which, chances are, it will then those two posts will have received a lot more attention from Google and the like than they did through an RSS feed.

These two reasons make the point that SEO should not just be considered when initiating of blogger outreach campaign but should be high on the agenda. The measurement and evaluation process of the campaign should include any traffic and SEO data that are available to gather. They could be the most valuable results you’ve achieved!

The underlying objective of a blogger outreach campaign is, of course, to generate positive and authentic opinions on your product or brand. But if what you are promoting is a lousy, useless or even mediocre product, however, then the next title of a blog post could be “The SEO nightmare of blogger outreach.”

It’s all about the quality of the content or product you’re promoting at the end of the day.

Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen

Othersource in Poland partnered with McKinney ad agency to build a Flash 3D engine with artificial intelligence for the McKinney website that’s launching this week.

Compared to other sites in the Semantics category, this one has an unusual level of interactivity. Users can ask the site questions, via the keyboard, using everyday language and expressions, and the proprietary “conversation engine” will decipher them and then fetch relevant results.

This means the user becomes liberated from the navigation. You no longer need background information to search the site – you just ask it a question.

Also, the site is completely index-able, bookmark-able, etc… from every page – even the video thumbnails have a unique URL. And every single page is a printable PDF, laid out for A4 or newsletter.I also found a nice blog post about it over at AdLab, Agency Site With a Chat Bot:

McKinney has built a Pandorabot-based chat bot (aka “conversation engine”) into its brand new site with a somewhat trippy interface. See if you can catch answers that were pre-scripted to make the machine sound particularly intelligent as opposed to the generic chat bot cop-outs like “Say what?” or “Come again”. – thank you, Michelle

Here’s the proper press release from McKinney.com:

McKinney.com – A Website You Can Talk To

Warsaw, Poland (February 10th, 2009) — Warsaw-based interactive agency Othersource announced today the launch of McKinney.com, a groundbreaking website created in partnership with the awardwinning advertising agency, in Durham, N.C.

Conversations with a website
Using cutting edge technologies, the new McKinney.com is reinventing the conversation had between the ad agency and its audience. Compared to other sites in the Semantics category, the site possesses an unusual level of interactivity. Visitors are able to ask the site questions, via the keyboard, using everyday language and expressions, and the proprietary “conversation engine” will decipher them and then fetch relevant results.

The functionality is groundbreaking. The back-end employs a 3D Flash engine with artificial intelligence, and the interface design is cutting-edge, making it one of the most experiential and unconstrained agency sites on the Web.

Unique tech mix
Othersource worked with linguists who understood, on a high-level, the structure of language. They also enlisted programmers familiar with semantics to help develop the sophisticated algorithm. “Creating the conversation engine’s ‘brain’ was quite labor intensive,” said Othersource Managing Partner Thomas Krotkiewski. “We enlisted two linguists (one a PhD from the University of Oxford), to analyze questions provided by McKinney, and to supply us with all possible ways the questions could be posed. If this search method fails, a backup proprietary tag search function will launch and search matching content. And finally, if the answer is still thought to be inadequate, the question is forwarded to McKinney for human processing. To be sure the conversation engine learns from its mistakes, there is a conversation history log on the proprietary Content Management System. This level of integration between conversation engine and website is completely unique,”

“We were looking for a production partner who would not only bring our vision to life, but enhance it,” added Keith Ciampa, who served as McKinney’s interactive creative director on the project. “Most true innovation happens on the fringes of the industry, by people who are passionate about what they do and willing to take risks. When we explained our vision for a conversational site, based on a completely open architecture, which could grow and become smarter the more it was used, Othersource knew we were asking for something that had never been done, and they couldn’t have been more excited to help us figure it out.”

Conversation-driven search
A proprietary tag search was built into the back end of the new site so search results can be presented dynamically, and not just direct visitors to a static page. For example, a visitor can ask a question like, “show me TV campaigns for client X from November last year” and an animated 3D tunnel will appear, with search results as moving thumbnail images, that the visitor can fly through. “As far as we can tell, this functionality is unique,” said Krotkiewski.

Like gas molecules
The site has an advanced 3D graphical interface. “The key to the 3D interface is the ‘cloud view,’ which shows a cloud of graphical thumbnails, moving like molecules in a gas, bouncing randomly off each other while also reacting to mouse input. The cloud can be filtered by the visitor to only show thumbnails representing certain types of content,” said Martin Ignaczak, Account Director at Othersource.

Flash without drawbacks
The site has overcome the limitations of Flash: “The site is fully searchable by Google, each page can bookmarked and linked to, and each view can be downloaded as a printable PDF,” continued Ignaczak. Working in the virtual

New technologies were key to organizing the project. Othersource used video-conferencing, VoIP, instant messaging, e-mails, and other electronic means of communication to coordinate the work with McKinney. “We only met face-to-face after the launch, which proves we are able to run even very complex projects completely in the virtual,” added Krotkiewski.

“We are honored by McKinney’s decision to partner with Othersource for the production — we were competing with some quite well-known US interactive agencies in the pitch. Being chosen in spite of being based overseas is quite a feat. We hope this project is the beginning of a long relationship with McKinney. We also expect it will generate more opportunities for us in the US overall,” said Krotkiewski.

“Partnering with Othersource on this project was both a rewarding and challenging experience,” said McKinney Interactive Technology Director Trevor O’Brien. “The biggest hurdle was taking existing technologies and customizing them to work together in ways they were not initially intended to. Othersource helped deliver a site that is an experiential and innovative place to interact online. It’s exciting to see what two like-minded teams can create together.”

About Othersource
Othersource provides interactive services from strategy to production to companies around the world. In 2008, the agency participated in projects for companies such as MetLife, The National Constitution Center in Boston, Accenture Poland, Puma, Imation Europe and others, in Poland, Sweden, Holland, the UK and the USA. The majority of its clients are Advertising and Interactive agencies that need support in creating campaign strategies, creative concepts and interactive production for their clients. About McKinney McKinney is an independent advertising agency that’s focused on reinventing the conversation between people and brands. Our goal is to lead the convergence of offline and online (today, 35% of our revenue is interactive and 88% of our frontline staff is actively engaged in the digital space), to identify relevant applications for new technologies and to deliver game-changing ideas that deliver extraordinary results for our clients, their customers and our people.

Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Gold’s Gym, Major League Gaming, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Sherwin-Williams, Travelocity, Virgin Mobile USA, Virgin Atlantic Airways, and Brown- Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca.

Most recently, Virgin Atlantic Airways and McKinney took top honors at the Interactive Advertising Bureau’s MIXX Awards that celebrate the “mixx” of creativity and effectiveness in digital marketing. Virgin Atlantic’s experiential launch, “Love from Above,” won a Gold MIXX in the Mobile Platforms category for the company’s first-ever WAP site.

For more information, visit our website at www.mckinney.com or the McKinney Newsroom by contacting Janet Northen at janet.northen@mckinney.com.

Additional information:
Thomas Krotkiewski
Managing Partner
Othersource
+48-601-145398
thomas@othersource.com
Timezone: GMT+1
Janet Northen
Partner & EVP, Director of Agency Communications

Janet Northen
Partner & EVP, Director of Agency Communications
McKinney
+1 919.313.4062
janet.northen@mckinney.com

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. I hate SNS sites like boompa.com – a site devoted to your favorite cars – because I am not JUST a car guy.

I am a car guy for sure but I am also interested in rowing, in biking, in Thomas Pynchon, and in talk radio – Boompa might be successful in the short term, but in the long-term, the real power would come from creating a open, creative, resource-rich platform/campus/university/high school and maybe create a school of engineering, a liberal arts school, a law school, a dining hall, and so forth, but then allow the SNS to find itself.

To allow the SNS and its members to find their own voice, their own interests, and their own passions – which may well be very different from what is first assumed by the creator. Google gets this, though not yet within the construct of the SNS’s. What Google did do successfully was to buy USENET – the original newsgroups – and then build an superstructure on top of that – make it modern, sustainable, durable, and more readable.

Google returned USENET to relevance in a world that considered newsgroups and IRC to be dead or dying. Each and every one of communities on USENET is amazingly vertical, but they could all back up and back out to the larger USENET community – to the equivalent of the “welcome new students??? meetings and gatherings colleges offer to entering Freshmen.

Communities that are too vertical tend to shoe horn the “general topics??? conversations into hidden “off topic??? eddies. That is just the opposite of what should be done. The conversation should be general, cross-pollinating, and then move, after a conversation starts, into another room.

Start with an amazing platform, collect users, listen and watch them to see how they’re playing with the software application objects, widgets, and tools (are they playing with the toy or the box?), and then build for the users base, withholding judgment. Digg is a case study for this: start small, grow organically, and allow your members to find themselves.

The developers of Digg realized that after initial vertical growth based on the general members of Slashdot (techie, geeky, teens, boys), digg would suffer from the same sort of vulnerabilities that Slashdot suffered when Slashdot didn’t evolve and grow and broaden itself.

People love talking about Linux, but when happens when the Dow drops or the elections come? Where will the conversation happen? Where is the “kitchen??? at the party where every eventually goes to just talk about general interest stuff? Unless there are opportunities to express and share so-called “off-topic??? conversation right there, within the community in which members are already committed, with members to whom they’re already committed, then they are bound to go elsewhere.

Starting small and allowing the community to design itself is much different than starting big and losing one’s focus. Other mistakes happen when community builders make assumptions as to what participants, members, and lurkers want. Another mistake is putting a wall up around the community so that non-members cannot get a full feeling for the community from without.

The best SNS’s, virtual worlds, and online communities are honeypots. By honeypot, I am not suggesting, “a server that is configured to detect an intruder by mirroring a real production system. It appears as an ordinary server doing work, but all the data and transactions are phony. Located either in or outside the firewall, the honeypot is used to learn about an intruder’s techniques as well as determine vulnerabilities in the real system.” Although I am, sort of. The best SNS needs to be appealing, attractive, sweet, and compelling. Community-builders and SNS ASP developers need to be willing learn about member techniques, interests, processes, and needs, as well as determine “vulnerabilities” in the SNS platform that may repel, turn off, or limit the evolution and growth of the community.

To channel Chauncey Gardener for a second, one must do whatever one must to make sure that the earth in the garden is moist and well fed, one must seed well and completely, one must keep the garden in sun and water, one must encourage the garden to grow as it will for only in its growth will the garden be successful, and then, after rigorous growth, pruning and weeding must be done, only in order to allow the garden to be healthy, not to turn the garden into topiary. Okay, I am done.

Digg allows all of these things. Digg is perfectly useful and compelling even as an alien, but it is way more fun and interesting when you’re a citizen, that’s for sure. An SNS community needs to be as attractive as possible because exclusivity is no longer essential or even valuable. What is valuable is “useful,??? “interesting,??? and “authentic.??? They also have to have community buy-in and the best enjoy a certain fanatical devotion. Just like the best Universities and Colleges.

And Digg allowed its member to tell it when it was time to evolve past tech and geek news. Digg did not limit its scope or define itself too tightly with being “gear for geeks??? or “news for nerds.??? That would have ultimately been the death of Digg.

What the best Universities (such as Yale) understand is that it is not the student who is blessed and honored by being accepted by a top college (Yale College) but rather it is the college that should be blessed and honored (and should be grateful) that such a quality student is accepting its offers and actually attending – choosing – their particular school: Yale instead of Princeton, Brown, Harvard, Oxford, Cambridge, Dartmouth, Stanford, Columbia, Berkeley, etc…

Harvard, too, is aware that although in the short-term Harvard makes the Harvard Man, over the long term, it is Harvard Men who made Harvard and continue to make Harvard. “Who have you graduated recently???? Unless the quality and character of its students and alumni remain top-drawer, Harvard is not guaranteed its position as “top three??? in USA Today alongside Princeton and Yale. No matter how grand its endowment.

So, Harvard and Yale spoil their students rotten! My friends who attended Harvard or Yale college swoon over those 4 years like I swoon over my first love.

Likewise, SNS’s, virtual worlds, and virtual communities need to realize that at any one point, their brand is only as good as the collective that is manifest in the users, the members, the lurkers, the stewards, and the alumni of the property.

This isn’t only true in SNS’s. The same thing can be said of the most successful message boards and online communities. The most important distinction, I think, is that all of these “rooms” and all of these “clubs” and all of these spaces where (and are) defined and created by the communities themselves. Sui generis. And this sort of ownership – “for us by us,??? as the slogan goes over as Howard Rheingold’s Brainstorms community – should never be underestimated.

The Well has Howard Rheingold as a member and alumnus, for example, and the credibility of all that he has made and done; over time, more and more virtual communities, virtual worlds, and SNS will be known for their members as well: who studies, who studied, and who wants to join.

“What’s in it for me??? (WIIFM) and the concept of pride of ownership are important – essential – ingredients of a sustainable, deep, thriving, and healthy community. The success of MySpace and of Facebook is that the verticals are not (were not) defined for them by their grand architects – they are self-creating, self-forming, and also self-destructing. They form, reform, mutate and disperse after they hit a limit of general conversation and then either break off and reform into an “interest group” or “club” or they self-check and work to “get back on topic.”

SNS’s and communities in general tend to be formed in one of two ways: like Paris or like London. Intelligence Design (architecture) or Emergent Design. The later never looks very beautiful or the way people – or the creators, investors, and architects – expect (or want) it to look, because investors and designers tend to not be able to control it – and when they do try to impost order, often in a heavy-handed way, they also tend to scare off all of their members, too.

This organic revolution has proven its success online time and time again. The Internet does not respond (well or at all) to command and control. The smartest Web 2.0 platforms allow the “masses of asses” (yes, the customer; yes, us) to define the platform and the experience – their own and collective environment and experience.

MySpace does this amazingly well and so does Facebook. Until recently, Friendster suffered from a vision and used command and control tactics to try to coerce its users that “it didn’t really want to do things that way??? and Friendster members abandoned in droves to platforms and experiences not so monitored by “mom and dad.???

A command and control grand vision doesn’t work when you develop an environment that needs to be truly both attractive and compelling much more than it needs to be informational or instructional. An SNS needs to be attractive, diversional, compelling, amusing, and entertaining – never limiting.

My analogy of college and high school never mentioned classrooms or classes for training or learning. People do enough of that at school and at work. An SNS needs to give its users a university campus without any expectations or concepts of dropping out, getting judged, doing homework, or being held accountable for anything.

A good SNS should be all late-night wine-influenced discussions of Descartes and Plato and the summer afternoons on the quad and the time playing Xbox with your roommates.

When I go onto my long-term online communities, the Well, The Meta Network, USENET, and Brainstorms, there are many very deep and very vertical communities, discussing things as frivolous as fashion and video games and as deep as how to survive cancer, how to get a post doc grant, and very deep discussions on “spirit,” “chaos theory,” and “world politics.”

What makes this amazing and sustainable is that there are an infinite number of ways to get along, to move into a space of intense conversation, and then to pull back into common areas, just to see who’s around. In a university setting, this could be the dining hall, the quad, the commons, etc. These spaces are very important.

If you think about all of this in terms of evolution, then we can think about the way things evolve in the most perverse ways when isolated from others of its kinds. So, if there are impervious walls – gaps or voids, mountains or ridges – between these vertical markets, SNS’s, and communities, then there may be an initial success, but there can also be a terrible volatility. One plague or drought can decimate a population completely.

Having a commons allows members and visitors to have a place to meet new people, have new experiences, and learn of new clubs, new opportunities, and new places – inbreeding versus crossbreeding. Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifing community. They will become “students for life??? at best and proud alums at worst. They will carry the brand awareness, even if their lives become too busy to participate any more.

They will become life long brand ambassadors for your community. Proud alumni.

And, in terms of “viral marketing,” it is also important when it comes to a member of an SNS “inviting his friends” – not all of my friends have the same vertical interests that I do… They could have very different interests – but as I explore the “commons” of an SNS, I can note that there are things happening online that “friend x” and “friend y” would love, and that would be my incentive to invite them on board.

Boompa? I am the only person I know in my entire community – that is not true, my buddy has an Audi S4 – who is into cars. My buddy is an Audi driver and I am a BMW driver. Does that mean we’re both drivers? Does that mean we love cars or our particular car? Do we cross over on performance sedans? On German cars? On luxury cars?

You have to offer the tools to allow the market to choose for itself, otherwise, you might never find out that the SNS needs all three, or none at all.

A “Modularized SNS” should be neutral like a university (unlike MySpace, which is pretty pre-defined as to what the demographic is), and there are lots of “vertical niche SNS’s” (e.g. car enthusiasts, gourmet cooking, travel, Rolex fans, Republican politicos, etc.) That way, everyone can form a SNS experience that actually fits them by modularly assembling the groups of people who have similar interests, (not just friends-in-common!)

When I sell Abraham Harrison‘s blogger outreach and blogger PR services I tend to focus on the initial promotional and profile benefits associated with having hundreds of highly targeted organic earned media blog posts show up almost overnight on behalf of our clients.  If you would like to know what this sort of campaign looks like, check out our case studies.

That’s not it, there’s more. As I have mentioned before, unlike SEM, these blog posts, reviews, and mentions are permenant and not ephemeral.

Finally, there is the issue of the powerful and amazing SEO benefits associated with having over 100 bloggers choose to write about your brand, product, campaign, or service.

Unlike pay-for-play services like Review Me, PayPerPost, or IZEA, the blog posts written by the bloggers we reach out to are not pay per post, they are earned media.  When my team and I reach out to our A-Z list bloggers along dozens of verticals targets, it is up to each blogger to choose to accept our message and decide that what we’re offering is worthwhile to post or Twitter.

There is real power associated with this sort of thing. Like any journalistic or consumer-generated promotional pitching, results are not guaranteed; however, we have done this for over two yearsd and our penetration, success, and results have improved over time.

If you want to see the sort of posts that are associated with this kind of blogger PR pitch outreach, here are some examples:

• Thank You All Who Supported International Medical Corps!
• Thank You Operation Survivor Bloggers
• Thank You International Medical Corps Bloggers
• Thank You Again Survivor Corps Bloggers
• Thank You Fresh Air Fund Bloggers
• Book Promotion with Blogger PR 

I am always to allow these things to be as transparent as possible.  What’s more, linking back to all of the fine blog posts that bloggers have shoehorned into their busy days is sort of a link love thank you.

And, to be honest, Google thinks were the bees knees because the content that our messaging drives real content. In all cases, we’re at the mercy of the blogger — if we’re not smart, generous, engaging, charming, positive, responsive, and even supportive, we’ll get tarred and feathered, and so will out client.

We’re better than that.

With each blogger outreach that results in a hundred or more organic earned media, highly-textual, brand-centric, keyword-dense and diverse, and often times almost completely based on the Social Media News Releases (SMNRs) we create for the client, the level of powerful Google, Live.com, Technorati, Ask.com, and Yahoo! love is not only formidable, but, over time, and much sooner than you think, both our social media new releases as well as our blogged content can challenge our clients for top-spot, which is OK because we’re not their competitor.

Here are some examples of client SMNRs we especially like, feel free to check them out:

• http://anamigo.smnr.us
• http://freshair.smnr.us
• http://banclusterbombs.smnr.us
• http://freshairfundcounselors.smnr.us
• http://survivorcorps.smnr.us
• http://iwillnotbebroken.smnr.us
• http://internationalmedicalcorps.smnr.us

I have almost ten-years of SEO experience and have always done things the right way, and Social Media and Blogger PR is the right way. None of us coerce any of our bloggers into blogging, we’re just able to figure out how to appeal, how to give, how to engage, how to message, and how to ask for what we want from our long tail list of upwards of 500 A-list blogger and 30,000 B-Z list bloggers.

Anyway, if you’re interested in learning more or getting on a call with my Director, Dan, my CEO, Mark, and/or me, pop me an email and we’ll sort it out.

(Via Marketing Conversation)

I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights — 38 in all — that I just stumbled upon and I thought it would be lovely to share:

1. Activating Bloggers
2. Advice on Starting and Growing an SNS
3. Always Bring Something to the Party
4. Blog Community Outreach
5. Blog Messaging and Counter-Messaging
6. Blogger Outreach
7. Blogger Relations
8. Brand Ambassadorship Requires Authenticity
9. Campaigns Must Evolve with the Internet
10. Corporate Blogging and the Corporate Blog
11. Domain Name Registration Strategy
12. Don’t Be Seduced by the Lure of Astroturfing
13. Gift and Asset Distribution
14. Influence the Influencers
15. Influencer Identification
16. Initial Online Audit
17. Markets are Conversation
18. Message Creation
19. Online Advocacy
20. Online Communities are Not Virtual
21. Online Community Outreach
22. Online Outreach and Online Engagement
23. Online Universe Creation
24. Ping Servers and Pinging
25. Publicity and Corporate Blogs
26. Reciprocal Linking
27. Search Engine Brand Protection
28. Social Bookmarking Strategy
29. Social Network Profiles are Not Fancy Personal Home Pages
30. Social Network Services Encourage Competition
31. Social Network Services Should be Facilitated not Controlled
32. Talk Like the Locals
33. The Blogroll
34. The College as Model for Social Networks
35. The Internet is Vastly Hugely Mind-Boggingly Big
36. Tracking Online Conversation
37. When in Rome Do As the Romans Do
38. Wikipedia and Wiki Promotional Strategy

Abraham Harrison has been at the forefront of the Twitter phenomenon since its public offering, successfully leveraging the power of micro-blogging for many of its clients. (Via Abraham Harrison LLC)

Services include:

• Twitter Consultation: Abraham & Harrison often works with clients to help them understand what micro-blogging means, the impact it can have within their industry, and the ways in which it can be utilized to implement customer service, improve customer loyalty, promote the brand, and protect a company’s reputation.

• Twitter Profile Creation: Abraham & Harrison has successfully created and populated Twitter profiles for a number of clients. Profile creation includes:
  • Twitter Brainstorming: An initial consultation with the client that outlines the goals, challenges and Twitter strategy prior to profile creation
  • Profile Creation: Abraham & Harrison will create a Twitter profile that mirrors the branding, marketing, and messaging currently utilized by the client. All messaging “tweeted” through Twitter will mimic that of the company’s branding.
  • Constant Population: Once the profile is created, Abraham & Harrison will either train or populate the Twitter profile with valuable information that connects with fellow users on Twitter. Population will include daily “tweets” throughout the work week to boost followers and community engagement.
  • Valuable Team “Retweeting”: Not only will a skilled team member help with the population of the Twitter profile, but the entire Abraham & Harrison team will be behind the client, “retweeting” their content which in turn means an exponentially larger audience seeing the company’s message. For instance, Chris Abraham, Abraham & Harrison’s President and COO, who is known as one of the top Twitterers of Social Media news (having over 2,700 followers) will “retreet” every client messaging. What does this mean? A Twitter veteran will be promoting your company, brand, and message…and people will listen. At least three Abraham & Harrison team members with high profile Twitter profiles will be able to retweet each client “tweet” at a time.
  • Continual Re-Evaluation: Abraham & Harrison will continually connect with each client to ensure the messages disseminated on Twitter stay fresh, valuable, and relevant.
• Abraham & Harrison Twitter Case Study: A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.
  • Twitterers Who Will Change The World: With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

(By Lauren Cook) Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate, listen, and learn.

For those not familiar with Twitter, here’s a quick introduction: Twitter is a free social networking service that allows users to send and read each other’s updates (known as “tweets”) that are limited to 140 characters in length (think two sentences at most). At its inception in 2006, Twitter (then known as “Obvious”) was originally created as a tool to be used internally by the podcasting company, Odeo. Two years later, over 3 million individuals worldwide have Twitter accounts and the rate in which news spreads has shortened to, well, 140 characters.

Initially, the goal of Twitter was to allow users to share with their “followers” exactly what they were doing at that moment (ie: “It’s Monday morning and I’m having Cheerios for breakfast”). A common misconception among those who aren’t familiar with Twitter believe this is still the case with the micro-blogging site. In fact, Twitter has grown and expanded and its capabilities have far surpassed solely communicating the mundane details of everyday life.

For instance, take the recent Mumbai attacks in November, 2008. During the three-day battle that left more than 100 dead, social-networking services such as Twitter and Flickr were flooded with news, rumors and pictures of the tragedy by what is now termed as “citizen journalists” — users on Twitter that were tweeting breaking news faster than mainstream media could pick up the same information on the news wires. Many people now describe the situation in Mumbai as “Twitter’s moment.” As a result, major media outlets now uses Twitter to help communicate the real-time public sentiment on various issues, such as Presidential elections, natural disasters, and current events.

Abraham & Harrison has been at the forefront of the Twitter phenomenon since its public offering, sucessfully leveraging the power of micro-blogging for many of its clients. One only has to take a quick look at Abraham & Harrison’s President and COO, Chris Abraham, who is known as one of the top Twitterers of Social Media news, having over 2,700 followers, to understand Abraham & Harrison’s extensive knowledge of cutting edge social media tools.

A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.

With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide

The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

Are you thinking about joining Twitter? One word of warning: You can’t become a Twitter sensation overnight. As Chris Abraham says, “Growing a social media profile is like growing a coral reef: after seeding the reef, there are so many things that need to happen before a reef blooms ‘in its own.’” With Twitter, time and commitment are key in order to position yourself as a valuable addition to the community. “You need to be generous — give more than you take — and you need to be committed to the long term,” Chris advises. And it’s not all about your follower numbers.

For instance, once could argue that Lance Armstrong isn’t a valuable member of the Twitter community given that he has over 23,000 followers, but is only following approximately 40 other Twitterers (an improvement since the last time I checked, when he was following a mere 2 users: his Livestrong organization, and one other member of the Livestrong Executive Team).

Twitter isn’t about just talking about yourself, accepting every follower, and never engaging in actual dialogue. Like every other social networking tool, it’s about forming relationships, providing valuable content, listening and (like Chris said), giving more than taking.

There’s an unspoken code of ethics followed by well-respected Twitterers, and a strategy that can help you reach your customers and supporters on Twitter while not opening yourself up to criticism and in extreme cases, retaliation (ever heard of the Motrin Mommies ?). The power of Twitter is increasing daily — do you know how to harness it? Let Abraham & Harrison show you how. (Via Marketing Conversation)

While I have already thanked all of the wonderful, generous bloggers who have blogged about Operation Survivor since Labor Day, there has been a countinued outpouring of support. As a result, I have added all of the new posts, banners, Twitters in addition to the initial posts — as of 25 November, this is everyone.

1. 5 Minutes Around the World via 5 Minutes for Mom.
2. Banner via A Disgruntled Republican.
3. Survivor Corps Program-Help! via Swimming Against the Red Tide.
4. Survivor Corps: Founds Operation Survivor Project to Assist U.S. Military Combat Veterans in Transitioning to Civilian Life via A DC Observer.
5. Survivor Corps. Rise Above. Give Back via All 4 My Gals.
6. Banner via American and Proud.
7. Support ‘Survivor Corps’ this Veterans Day via American Thinker.
8. Support ‘Survivor Corps’ this Veterans Day via Americanthinker.
9. Returning Troops…a Noble Cause via Dodgeblogium.
10. Indigenist News Items for: 11-14-2008 via Inteligentaindigena Novajoservo.
11. They don’t go away when Veterans Day ends via Around the Island.
12. Survivor Corps via Assoluta Tranquillita.
13. Survivor Corps via Jake’s Life.
14. Banner via Bearing Drift.
15. Vast Write Wing via Be Logical.
16. Survivor Corps Operation Survivor: A Worthwhile Cause to Consider via Mount Virtus.
17. Someone alerted me to the good work that Survivor Corps via Big Bark.
18. Standing up for Max Cleland on Veteran’s Day via Big Bark.
19. Twittered via How to Change the World.
20. Do Not Abandon Our Vets via understanding the effects of unresolved abandonment issues.
21. Help Our Troops This Veterans Day via Locust Fork Blog.
22. Soldiers Angels Web Surfing via MySpace: Kathie’s Soldiers Angels Account.
23. Banner via Blog Mommas.
24. An Appeal via Don Surber’s blog.
25. Survivor Corps: Help a veteran break the cycle of violence via Hormone-Colored Days.
26. Support the Survivor Corps via Burbsblogs.
27. Veterans Day via Bodhi Baby.
28. Supporting Our Troops via Booker Rising.
29. Operation Survivor via Britannica.
30. As Per Request via Budget Nomad – US Ex – Pat on the Move.
31. Per a Request via Budget Nomad – US Ex – Pat on the Move.
32. Help veterans through Survivor Corps via South by Southwest.
33. Remembrance Day via Around the World in beautiful Shoes.
34. Veteran’s Day via Danny Fisher.
35. Survivor Corps via Charming Just Charming.
36. Veterans Day via Chip’s Quips.
37. Please Help Me Support Our Troops on Veteran’s Day via Chris Abraham.
38. I Will Not Be Broken via For the Heck of It.
39. Ray via Notes from the Cookie Jar.
40. Survivor Corps Helps Injured Vets Cope via Connecticut Bob.
41. Help Our Troops This Veteran’s Day via Culture11.
42. Supporting Our Troops: Operation Survivor via Culture Kitchen.
43. Supporting Our Troops: Operation Survivor via The Daily Gotham.
44. Donate to help our Troops via Make it Happen.
45. Survivor Corp-Returning Troops via What’s Delmer Look Like?.
46. Banner via Popcorn and Sushi.
47. Banner via Supercozy WorldHome.
48. Supporting Returning Troops via Donklephant.
49. Operation Survivor-Survivor Corps and TroopTube via Where the Hell Am I?.
50. In Their Boots via Holly’s Fight for Justice.
51. In Their Boots via Holly’s Fight to Stop Violence.
52. Banner via Gapers Block.
53. Banner via Gary Presley.
54. Operation Survivor via The Political Junkie.
55. Veterans Day via On the Fringe.
56. Survivor Corps Supports Returning Troops and Their Families via GoMekong.com.
57. Support Our Troops NOW via MamaBugs…Homeschooling Where the Air Force Sends Us!.
58. Soldiers Angels Web Surfing via Hooah Wife & Friends.
59. Breaking the Cycle of Violence via Another Opinion.
60. New Book from the founder of Survivor Corps via The IAVA Blog.
61. Some Odds and Ends of the Election via The Liberal Life of a Navy Wife .
62. cross-post via Personal Injury and Social Security Disability Blog.
63. Banner via Iraq The Model.
64. In Honor of Veterans’ Day via James Kotecki.
65. Survivorcorps.org via Jelly Mom.
66. Banner via Into the Woods, Living Deliberately.
67. Survivor Corps via A Leg Up.
68. Standing up for Max Cleland on Veteran’s Day via Informed Comment.
69. Helping Veterans (a day late) via Just Enjoy Him: Ramblings of a Mid-Life Mom.
70. Soldiers Angels Web Surfing via Mail Call! Supporting the Troops.
71. Survivor Corps via Kung Fu Monkey.
72. Banner via Kim Stagliano.
73. Survivor Corps via Knee Deep in the Hooah.
74. Banner via Kentucky Progress.
75. Courage via Last One Speaks.
76. Banner via Leucadia Blog.
77. Iraq snapshot (The Common Ills) via Like Maria Said Paz.
78. Banner via Lisa’s Cookbook.
79. For a Good Cause via The Local Crank.
80. Banner via LooneyBin4Sure.
81. Tis the season to help our troops via Manatee’s Military Moms.
82. Thoughts of a conservative mind: A worthwhile charity via A different kind of Conservative Blog.
83. Banner via Married to the Army.
84. Veterans Day via State of Ohio Blogger Alliance.
85. Veteran’s Day via Weapons of Mass Discussion.
86. Operation Survivor via Big Blueberry Eyes.
87. Survivor Corps offers peer support to injured vets via Media Dis&Dat.
88. Survivor Corps via Tanker Bothers – Soldiers in the War on Terror.
89. Survivor Corps via Tanker Brothers.
90. Miss Beths Victory Dance via Miss Beth’s Victory Dance.
91. Survivor Corps via Miss Cellania Blog.
92. side bar Banner via Mommy Bytes.
93. Survivor Corps. Help for Surviving Troops via Mommy Does it All.
94. Operation Survivor via My American-Iraq Life.
95. Banner via Myrtus.
96. Mine removal personal ambition for Missouri State instructor via News-Release.com.
97. Survivor Corps: Support for returning heroes via News Blaze.
98. Veterans Deserve Your Help via New Zeal.
99. Supporting Returning Troops via Northloop Neighborhood.
100. Read Terrance D.C. via Oh Boy it Never Ends.
101. Banner via only red head in taiwan.
102. Banner via On the Upside.
103. Banner via Papamoka Straight Talk.
104. Banner via Pardon Me For Asking.
105. Survivors of War via Ponderings on a Faith Journey.
106. posted link on blogroll via Political Grind.
107. Survivor Corps: Operation Survivor via Political Reps.
108. A Day To Honor Those Who Have Served Their Country via Political Vindication.
109. Banner via Praise and Coffee.
110. Banner via Preemptive Karma.
111. Survivor Corps Supports Returning Troops and their Families! via Progressive Independent.
112. cross post via Quick Quotes Online.
113. In Banner Rotation via Redline.
114. Veteran’s deserve not just a word, but also a hand: Operation Survivor via Rich Kirkpatrick.
115. Survivor Corps Supports Returning Troops and their Families! via Right Michigan.
116. Banner via Rightwingchamp.
117. Katrina Vanden Heuvel is an Idiot via Ruth’s Report.
118. Katrina vanden Heuvel is an idiot via Ruth’s Report.
119. Survivor Corps via Sanbans Lymphorama.
120. Helping the Walking Wounded on November 11 via Serge the concierge.
121. Banner via Seven Wheelchairs.
122. palin, survivor corps, heroes and more via Sex and Politics and Creeds and Attitudes.
123. Links, Awards and Other Good Blogishness via She Lives.
124. Peace, be still. It’s Armistice Day. via Short Woman.
125. Sick of It via SICKOFITRADLZ.
126. posted Banner and review of I will not be broken via Writing in FaithWriting in Faith: Previews and Reviews.
127. Banner via Socialism.
128. Survivor Corps – Electronic Media News Releases via Soldiers Angels Network.
129. Survivor Corps via Soldiers Angels New York.
130. Survivor Corps via Soldiers’ Angels New York.
131. Need a little Inspiration? via My Life As A Military Spouse.
132. Banner via Stepping Right Up!.
133. Survivor Corps via Straight, Not Narrow.
134. Veterans Day via The Adventures of Super Mommy & Spitup Boy.
135. Support ‘Survivor Corps’ this Veterans Day – American Thinker via Survivor.
136. Operation Survivor – excerpt from website via Arthriticyoungthing.
137. posted Banner via Screw Politically Correct B.S..
138. Banner via The Political Jungle.
139. Survivor Corps via Tao of Katie.
140. Help veterans through Survivor Corps via The Reaction.
141. The bridge, the sacrifice, more via The Common Ills.
142. Banner via The Inside Dope.
143. A Belated Veterans (Day) Post via The Moderate Voice.
144. A Belated Veterans (Day) Post via Funny Blog.
145. Veterans and PTSD via Where There’s a Will There’s a Way.
146. Tuesday, November 11. 2008. via This French Life.
147. we posted? via This Fucking War.
148. Survivor Corps Website via Untreatable Online.
149. cross post via News Updated Frequently.
150. Survivor Corps via Unveal Blues.
151. Banner via VDog and Little Man.
152. Banner via Virginia Left Wing.
153. cross post via Today on Vot3r.
154. Banner via mikesmercurialmaddness.
155. As Long as We’re Bailing Out CEOs… via World-O-Crap.
156. Wake Up Americans via Wake Up America.
157. Survivor Corps via Wake Up America.
158. Xyence via The Xyience Diet Resource.
159. Please Help the Veterans via Yaw and Mog.
160. Survivor Corps Supports Returning Troops and their Families! via Young Philly Politics.
161. Survivor Corps Supports Returning Vets and Their Families! via Zimbio.
162. Mojo Mom says thank you to military families via Mojo Mom.

I daresay we’ll be get more so there might very well be another thank you email. Again, both Abraham Harrison and Survivor Corps thank you very much for all of your continued generosity and support!

• Survivor Corps – Peer Support
  (tags: ping.fm)
• Charity Folks | Online Auctions
  (tags: ping.fm)
• Netvantage Marketing Blog
  Let’s face it, we’re in a recession. In the past five weeks, the stock market has tanked, the credit market has dried up, and a very large rescue/bailout plan has seemingly had little effect. Companies are now cutting back and employees are being let go.
• Daily Herald – Before and After
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• DEFENSE STANDARD: Wounded Not Broken
  Her husband, Capt. Scott Quilty, lost an arm and a leg and spent two years at Walter Reed recovering. She wants the patients she sees to live the life her husband now enjoys.
• Before and after Iraq – Los Angeles Times
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• * photo op at Walter Reed – pics – Democratic Underground
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. (AP Photo/Gerald Herbert)
• KarlfromNH.com Weekly Columns
  This interview was followed by yet another inspirational young man on my June 1st radio show. Captain Scott Quilty, a Francestown, NH native and son of friends of mine, related his experiences in the military
• Briefing on the importance of the UN Convention on the Rights of Persons with Disabilities
  Scott Quilty, Program Manager for Survivor Corps; and Anne Somers, Policy Counsel for the American Association of Persons with Disabilities.
• Organizing Committee Contacts
  Survivor Corps
  Contact Scott Quilty 202.250.3946 squilty@survivorcorps.org
• Johns Hopkins University | Today’s News
  Capt. Scott Quilty, a rifle platoon leader with the 10th Mountain Division, had been in Iraq for two months on Oct. 2, 2006, when he stepped on an improvised explosive device while on patrol near Baghdad. Surgeons amputated his right arm below the elbow and his right leg below the knee.
• Bush Issues Apology Over Conditions At Walter Reed | National Security Network
  At Walter Reed, Bush awarded 10 Purple Heart medals and chatted with patients. In a physical therapy exercise room, he shook Lt. Scott Quilty’s prosthetic right hand, hopped onto an elliptical exercise machine next to Staff Sgt. Gregory Robinson (who lost a leg) and admired a naked woman tattoo on Sgt. Mark Ecker’s left shoulder.
• ON EDUCATION; Graduating Into the Real World, And Preparing to Take Up Arms – New York Times
  These 17 had entered R.O.T.C. for different reasons. Cassandra Crosby could not have afforded college without the program’s scholarship. Benjamin Keating had absorbed ”the idea of citizenship” in his classics courses. Scott Quilty and Megan McGrevey embodied the third generation in military families.
• Survivor Corps – Survivor Corps Staff
• Welcome to New Hampshire and to the homepage of Karl from New Hampshire.
  On June 1st, 2008, I was joined in the studio by Capt. Scott Quilty of Francestown, NH.
  Capt. Quilty suffered the loss of his right arm and leg, below the elbow and knee, respectively, while gallantly serving his country in Iraq.
  He is now involved with SurvivorsCorps, a non-profit organization based in Washinton, DC which is developing programs to reach out to other injured veterans to help them realign their lives.
  Scott currently lives in Maryland with his wife, also a veteran.
• Iraq Today: War News for Friday, July 04, 2008
  Scott Quilty, 28, lost his right arm and leg in October 2006 to a roadside bomb while serving in Iraq.
• June 3rd Briefing on Capitol Hill | RatifyNow.org
  Scott Quilty, U.S. Program Manager, Survivor Corps; Disabled U.S. Veteran
• At Ease!
  Scott Quilty, a 28-year-old Iraqi war veteran who lost part of an arm and leg while on foot patrol in Baghdad, presented the award to Lee Woodruff, who said she accepted it on behalf of all caregivers, parents and wives of those who have been injured in war and on behalf of anyone serving in the military.
• M?u Thân 68
  Ba tháng sau l?i tiên tri toán pháp này ?ng d?ng vào ??i úy Scott Quilty, 26 tu?i; anh d?n trung ??i ?i tu?n ti?u t?i Rustimullah, m?t th? tr?n phía Nam Baghdad, ngày mùng 2 tháng M??i 2006. Quân Iraq cho n? m?t qu? mìn, anh b? m?t tay m?t và chân m?t.
• ??? PoEnglish: Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• Bush Apologizes for Poor Conditions on Visit to Walter Reed Army Hospital «
  March 30: President Bush shakes hands with 1st Lt. Scott Quilty during a visit to the Walter Reed Army Center.
• \jeff{krimmel} » Blog Archive » Americans Dying at Alarming Rate in Ira
  First Lt. Scott Quilty, 26, had to have his right leg amputated below the knee and his right arm amputated below the elbow, his father told The Sentinel.
• Nashuatelegraph.com: Benefit bake sale rescheduled
  MILFORD – The bake sale to benefit the family of 1st Lt. Scott Quilty has been rescheduled to this Saturday from 10 a.m.-2 p.m. It will be in front of the Toadstool Bookshop, Lorden Plaza, Route 101A, Milford.
• President Bush shakes hands with the prosthetic arm of 1st Lt. Scott Quilty · Scaz.Net
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007.
• Today in Iraq
  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led. As a result of his injuries, Quilty, 26, had his right arm amputated below the elbow and his right leg removed below the knee, according to his father, R. Scott Quilty, who said he had not been told where in Iraq the attack had occurred. A state lawmaker stationed in Iraq has been injured.
• Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• LJWorld.com / Bush apologizes at Walter Reed
  President Bush meets Army 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, D.C. Quilty has a prosthetic arm because of injuries suffered during his Army service.
• reaching out «
  March 30: President Bush shakes hands with 1st Lt. Scott Quilty during a visit to the Walter Reed Army Center.
• Before and after Iraq — O Papel dos EUA no Sistema Internacional Pós-1989
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• U.S. Programs Office of Survivor Corps
• Roadfood.com Forums – For a Debt That Can Never Be Repaid
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• Survivor Corps – Programs – United States
  Scott Quilty
  Survivor Corps
  2100 M St. NW Suite 302
  Washington DC 20037
  Ph: 202.250.3946
  F: 202.464.0011
  squilty@survivorcorps.org
• Acinetobacter Baumannii in Iraq the Casualties
  First Lt. Scott Quilty
  “Doctors had to amputate a portion of one of Quilty’s arms, and part
  of one leg.
  He is really battling infection, so he has a very high fever. He is still
  in critical condition
• BLOG.DEFENSESTANDARD.COM
  For Quilty, the motivation to come to work each day is intensely personal.
  Her husband, Capt. Scott Quilty, lost an arm and a leg and spent two years at Walter Reed recovering. She wants the patients she sees to live the life her husband now enjoys.
• Untitled Document
  Brotheres, Just finished reading the 31st. Inf newsletter. I was disconcerted to find out that, on 9/19/o6, Spec. Bobby Callahan from Jamestown, N.C was killed in iraq, when the vehicle he was in turned over. On Oct.1st.P.F.C Satieon V “T” Greenleewas killed by sniper fire in Baghdad, he was from Pemdleton, S.C. Also on the 1st., Lt. Scott Quilty lost an arm and leg (improvised explosive device) while on dismounted patrol. These men were and are with A/4/31, the unit, since 2001, has had four combat tours. Our’ brother Polar Bears are still under the hammer. With deep regret, Ed. Pro Patria.
• Military & Veterans: Politics for the deserving: 5/11/08 – 5/18/08
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.

  The best worst injury

• Photo from AP Photo by Gerald Herbert – Daylife
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007.
• President George W. Bush watches U.S. Army 1st Lt. Scott Anthony Quilty of Francetown, N.H., demonstrate his walking abilities Friday, March 30, 2007, during a visit to Walter Reed Army Medical Center in Washington, D.C. Standing with the President is Lt.
  President George W. Bush watches U.S. Army 1st Lt. Scott Anthony Quilty of Francetown, N.H., demonstrate his walking abilities Friday, March 30, 2007, during a visit to Walter Reed Army Medical Center in Washington, D.C. Standing with the President is Lt. Quilty’s wife U.S. Army Capt. AnnMarie Dora Quilty. Lt. Quilty was later awarded the Purple Heart by President Bush. White House photo by Eric Draper
• President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. At center is his wife Annmarie Quilty,
• President Bush watches as 1st Lt. Scott Quilty goes through his exercises as he visits with patients
  President Bush watches as 1st Lt. Scott Quilty goes through his exercises as he visits with patients in the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. Between them is his wife Annmarie Quilty.
• Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• The UNH Connection: An Electronic Newsletter
  PROUD VETERAN
  In 2006, while serving in Iraq, Scott Quilty ’04 (pictured with President Bush at Walter Reed Army Medical Center) lost his right arm and leg in a roadside bombing. But he didn’t lose his commitment or his hope. He tackled his rehabilitation process with determination, married his high school sweetheart, AnnMarie Dora Wilcox Quilty ’03 (also pictured), and today is leading a pilot program that will help train other survivors of traumatic injury. Focusing on his blessings is a poignant exercise for Quilty, whose close friend and UNH roommate, Ben Keating ’04, lost his life while serving in Afghanistan. “Knowing that for whatever reason I was still here and a guy like Ben isn’t — who was my better on every measurable level — kind of solidified within me that I needed to, regardless of the situation, push through the darker periods to rise above being a victim of it all,” Quilty says.
• The long road back for a wounded warrior
  There were dark days, but a retired Army captain who was injured by a roadside bomb feels lucky to be alive. First of two parts
• Soldier wounded in Iraq bombing
  FRANCESTOWN (AP) – A Francestown soldier serving in Iraq was seriously wounded over the weekend in a roadside bombing.

  First Lt. Scott Quilty, 26, had to have his right leg amputated below the knee and his right arm amputated below the elbow, his father told The Sentinel.

• A Need to Take the World Seriously
  Capt. Benjamin Keating ’04 and 1st Lt. Scott Quilty ’04 began their UNH journey together in 2000, when they enrolled in the Army ROTC program. They participated in countless early morning field exercises, spent many a late night studying for exams, and, as seniors, became roommates. By 2006, they had something else in common: both were assigned to serve in war zones, Keating in Afghanistan and Quilty in Iraq.
• U.S. Programs Office of Survivor Corps
  Survivor Corps and the global consulting firm Booz Allen Hamiliton are hosting an Initiators Conference on the Community Reintegration of Service Members and Veterans in an effort to bring together the leaders of key government, business, nonprofit, and academic institutions currently engaged on this issue. Booz Allen Hamilton, which has a long history of commitment to America’s service members and veterans, has joined us in this effort, bringing their extensive experience in helping leaders and organizations collaborate to address complex issues across sectors.
• Scott Quilty with George W Bush — PHOTO
  Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed on Friday.
• Bush promises vets a better Walter Reed – USATODAY.com
  Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed on Friday.
• Rockingham Ambulance Online – News
  Two Stars of Life proudly represented Rockingham Regional Ambulance, Inc. this year. EMT – Intermediate Scott Hurst and Operations Center Coordinator Scott Quilty were selected by their peers and managers to represent both Rockingham Ambulance and the State of NH at this annual event.
• LSN – Landmine Survivors Network – Bios
  Scott Quilty – U.S. Program Manager
• UnionLeader.com – New Hampshire news, business and sports
  Capt. Scott Quilty, center, and his wife, Capt. AnnMarie Dora Wilcox Quilty, pose with President Bush during Scott’s Purple Heart ceremony at Walter Reed Army Medical Center in Washington. (COURTESY)
• PC World – Unlocked G1: Not (Yet) Worth the Effort
• Scott Quilty ’04 – UNH Alumni Association
  In early October 2006, Scott Quilty ’04 was seriously wounded in a roadside bombing in Iraq. Read more
• Facebook | Scott Quilty
• Neighbors Working To Help Family Of Injured Soldier – New Hampshire News Story – WMUR Manchester
  Neighbors are reaching out to help the family of an Army soldier from Francestown who was seriously injured in Iraq.

  First Lt. Scott Quilty was on foot patrol near Baghdad last week when he was taken down by an explosion. Doctors had to amputate a portion of one of Quilty’s arms, and part of one leg.

  “He is really battling infection, so he has a very high fever. He is still in critical condition,” said Raisa Marshall, Quilty’s neighbor.

• A MEMORABLE MEMORIAL DAY – KarlfromNH.com Weekly Columns
  On October 1st, 2006 after being in Iraq for just six weeks, Scott was struck by a roadside bomb while on patrol. He was a platoon leader, 30 men, and he had trained at Fort Drum in Watertown, New York. They were members of the 10th Mountain Division, a Combat Infantry Unit. At the tender age of 26, Scott was to lose a leg and an arm. He was lucky to have survived at all. Flown first to Germany, and then later to Walter Reed, he is still in rehabilitation there. Not once, through any of this ordeal, did he complain or regret his service. His family stood by him for months as he underwent over 15 surgeries. Skin grafts, closing of wounds, countless procedures undoubtedly painful beyond reason, and still never even a hint of “poor me”.
• Does the board wish to help out? – Viper Alley – Dodge Viper Forum
  Neighbors are reaching out to help the family of an Army soldier from Francestown who was seriously injured in Iraq.First Lt. Scott Quilty was on foot patrol near Baghdad last week when he was taken down by an explosion.

  Doctors had to amputate a portion of one of Quilty’s arms, and part of one leg.”He is really battling infection, so he has a very high fever. He is still in critical condition,” said Raisa Marshall, Quilty’s neighbor.

  Quilty is now at Walter Reed Medical Center. His mother and father have rushed to his side. Quilty’s mother quit her job at a New Hampshire Inn, anticipating his need for care when he returns home.”It’s time for the community to step up.

  It’s time for the community to take responsibility, help take the burden off of Janet and Scott’s shoulders so that they can focus on their son, not worry about the electrical bill,” said Marshall.Marshall decided to help by writing a compelling letter outlining financial needs.

  The letter was emailed to dozens of peo

• GI SPECIAL 4J5 – 5/10/06
  Francestown Soldier Injured In Iraq

  Lt. Scott Quilty, 26, a UNH graduate, had his right arm amputated below the elbow and his right leg removed below the knee.

  Oct. 4, 2006 By STEPHEN BEALE, Union Leader Correspondent

  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led.

  As a result of his injuries, Quilty, 26, had his right arm amputated below the elbow and his right leg removed below the knee, according to his father, R. Scott Quilty, who said he had not been told where in Iraq the attack had occurred.

  “He had only been there six weeks and they have been moving him around,” Quilty said today in an interview. “He didn’t have any permanent station at the time.”

  Quilty said that his son was initially taken to a hospital northwest of Iraq and then transported to a military medical facility in Germany on Monday. He is scheduled to arrive a

• U.S. President George W. Bush Visits Walter Reed Army Medical Center | Article from Getty Images (by Event) Individuals | HighBeam Research
• Francestown soldier injured in Iraq
  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led.
• Shindig benefits injured GI’s family
  Go back about a month ago, for instance, and put yourself in the shoes of Scott and Janet Quilty, well-known residents of the tiny Monadnock village of Francestown. Early one Monday morning, some of that dreaded news found them: Their son, Army First Lt. Scott Quilty, 26, a college scholar who’d gone to Iraq just six weeks before, had been seriously injured when a roadside booby trap blew up his platoon.
• Survivor Corps US Program Update
  Last week was a busy one for the Survivor Corps US Program. On August 18th and 19th, Survivor Corps hosted a round table discussion for organizations serving the recovery and reintegration needs of US Veterans. Participants discussed the value of connecting newly returned service members and veterans with other veterans who had been through the same experience for support. This type of relationship helps both individuals to overcome traumatic experiences and participate in community.
• A Day in the Life of President Bush (with the troops at Walter Reed): 3-30-07
  A Day in the Life of President Bush (with the troops at Walter Reed): 3-30-07
• The long road back for a wounded warrior
  Scott Quilty has always been a leader who shows us how to beat our own doubts
• Hosted by Siteleader.com
  (tags: ping.fm)
• Roger Wolfson: Why Obama Supporters Need to Do More than Vote
  (tags: ping.fm)

I am super-proud that my Director of Operation, Saul Wainwright, took the initiative to secure the funds from Abraham Harrison to financially help out BarCamp Africa, taking place at the Mountain View, California, Google campus today. Here’s Saul’s report that I found posted over at Marketing Conversation, Abraham & Harrison Sponsors BarCamp Africa:

Tomorrow is the big day – and boy am I excited. Yep, tomorrow is BarcampAfrica hosted by the venerable Google at their Mountain View headquarters and in part sponsored by the ever wonderful Abraham & Harrison.

Africa has a special place in my heart – it is my home – I was raised in South Africa and travel back every year (thanks to the great job at Abraham & Harrison where I get to work from anywhere in world).

My wife, baby and I head to the beautiful coast of Cape Town for the sun, sand and fun!!For those of you who have never heard of Barcamp it is basically a gathering of people that come together around a common topic sharing their thoughts and ideas.

It is known as a “unconference” because the participants really drive the agenda – they create breakout sessions that have been organically created and decided upon – on the day and at the event.

The goal of this particular Barcamp is to help “open up the conversation between Silicon Valley and people and opportunities in Africa.”

To really help solidify and connect this growing network of African focused people and projects. Our goal is to highlight the incredible work that is being done by Africans and how the growing network is helping to facilitate and amplify these efforts.

Abraham & Harrison stepped up and offered a sponsorship which greatly helped in helping BarcamAfrica to move forward. The fit for Abraham & Harrison was obvious – Barcamps are built around social media tools – using blogs, wiki’s, Twitter, Facebook and many other forms of social media to amplify the news and story.

These tools have been and will continue to be used to help promote the conversation on the day and for the weeks and months that follow.

This is something that Abraham & Harrison does well – we help to amplify your existence online to drive conversations and help to create conversations around subjects and topics that are of value to you and your clients.

So – it made sense for Abraham & Harrison to help promote something that uses the very tools and media that we at AH value so much.So – the event is sold out but you can still participate via our blog, Twitter.

I hope you all get a chance to check out the blog and follow along. We plan on hosting more Barcamps in the coming months in the US and on the African continent.

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
13. What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.
14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
20. Companies need to realize their markets are often laughing. At them.
21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
24. Bombastic boasts—”We are positioned to become the preeminent provider of XYZ”—do not constitute a position.
25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.
27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
28. Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
29. Elvis said it best: “We can’t go on together with suspicious minds.”
30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s that?”
32. Smart markets will find suppliers who speak their own language.
33. Learning to speak with a human voice is not a parlor trick. It can’t be “picked up” at some tony conference.
34. To speak with a human voice, companies must share the concerns of their communities.
35. But first, they must belong to a community.
36. Companies must ask themselves where their corporate cultures end.
37. If their cultures end before the community begins, they will have no market.
38. Human communities are based on discourse—on human speech about human concerns.
39. The community of discourse is the market.
40. Companies that do not belong to a community of discourse will die.
41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
43. Such conversations are taking place today on corporate intranets. But only when the conditions are right.
44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.
45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.
47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to “improve” or control these networked conversations.
48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.
49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.
50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.
52. Paranoia kills conversation. That’s its point. But lack of open conversation kills companies.
53. There are two conversations going on. One inside the company. One with the market.
54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.
55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.
56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other’s voices.
57. Smart companies will get out of the way and help the inevitable to happen sooner.
58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.
59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
60. This is suicidal. Markets want to talk to companies.
61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.
62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
63. De-cloaking, getting personal: We are those markets. We want to talk to you.
64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.
65. We’re also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?
67. As markets, as workers, we wonder why you’re not listening. You seem to be speaking a different language.
68. The inflated self-important jargon you sling around—in the press, at your conferences—what’s that got to do with us?
69. Maybe you’re impressing your investors. Maybe you’re impressing Wall Street. You’re not impressing us.
70. If you don’t impress us, your investors are going to take a bath. Don’t they understand this? If they did, they wouldn’t let you talk that way.
71. Your tired notions of “the market” make our eyes glaze over. We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere.
72. We like this new marketplace much better. In fact, we are creating it.
73. You’re invited, but it’s our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!
74. We are immune to advertising. Just forget it.
75. If you want us to talk to you, tell us something. Make it something interesting for a change.
76. We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute?
77. You’re too busy “doing business” to answer our email? Oh gosh, sorry, gee, we’ll come back later. Maybe.
78. You want us to pay? We want you to pay attention.
79. We want you to drop your trip, come out of your neurotic self-involvement, join the party.
80. Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.
81. Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?
82. Your product broke. Why? We’d like to ask the guy who made it. Your corporate strategy makes no sense. We’d like to have a chat with your CEO. What do you mean she’s not in?
83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.
84. We know some people from your company. They’re pretty cool online. Do you have any more like that you’re hiding? Can they come out and play?
85. When we have questions we turn to each other for answers. If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to.
86. When we’re not busy being your “target market,” many of us are your people. We’d rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing’s job.
87. We’d like it if you got what’s going on here. That’d be real nice. But it would be a big mistake to think we’re holding our breath.
88. We have better things to do than worry about whether you’ll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?
89. We have real power and we know it. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.
90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.
91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.
92. Companies are spending billions of dollars on Y2K. Why can’t they hear this market timebomb ticking? The stakes are even higher.
93. We’re both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they’re really just an annoyance. We know they’re coming down. We’re going to work from both sides to take them down.
94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.
95. We are waking up and linking to each other. We are watching. But we are not waiting.

Always remember! Never forget! If you’re in marketing or public relations and you have not read The Cluetrain Manifesto, it is about time — read it!

According to an online quiz on Details, “Are Your That Guy,” I am totally that guy: a total douchebag, apparently.

1 You initiate fist bumps.
Yes
No

Someone told me that high-fives are passe so I have replaced them with bumps and regular, manly, handshakes.

2 You order foreign dishes in an accent.
Yes
No

I ask for foreign dishes, yes, properly. If the dish is French then I order it in French and if it is Mexican, I pronounce it in Spanish. And in Germany, I sort of need to order it in German. If you do it right, you don’t really draw much attention to yourself.

3 You shave your head at the first sign of balding.
Yes
No

I would totally either shave my head or crop it close if I started balding.

4 You use any word Stephen Colbert invented.
Yes
No

I use as many words as I can remember if they were coined by Stephen Colbert.

5 You have an elaborate bedtime ritual on planes—with neck pillow, sleep mask, and noise-canceling headphones.
Yes
No

People with sleeping rituals of any kind need to lose their guy card immediately.

6 You have a downloaded ring tone.
Yes
No

I am quite amused with classic, normal, default ringtones; however, I really enjoyed sporting the “bring out your dead” skit from Monty Python.

7 You wave someone along even though they have the right of way.
Yes
No

I think I have forgotten who actually does have right-of-way at 4-way intersections, so if I feel like I arrived a millisecond later than another, I will wave and wave.

8 You say the name of the town where your Ivy League alma mater is located instead of the name of the school.
Yes
No

If I had actually gone to an Ivy League school, I would totally say New Haven or Boston or wherever.

9 You own a Manchester United jersey.
Yes
No

No, I am afraid not. I almost bought a Norwich Canaries jersey but decided not to.

10 You quote Borat, Zoolander, or Anchorman, or reference “TPS reports” and “pieces of flair.”
Yes
No

I don’t have the best memory for these things but I made a Zoolander reference just the other day — a Blue Steel reference.

11 You put your BlackBerry on the table when you sit down at a restaurant.
Yes
No

Yes.  In fact, all of my friends deBerry and dePhone the moment we sit down for food — not to show off but because I always have too much shit in my pockets.

12 You talk baby talk to your girlfriend on your office phone.
Yes
No

I don’t have a girlfriend presently but all indicators point to “yes.”

13 You offer to buy a cigarette from people outside bars.
Yes
No

No, I have too much of a problem with entitlement — I would never offer to buy.

14 You order “off-menu.”
Yes
No

Food isn’t really my bag and restaurant-going isn’t my bag, and I am pretty much omnivorous, so, like a diesel, I can run on anything.

15 You own a reptile.
Yes
No

Spike, God rest your little soul

16 You say “My bad.”
Yes
No

I hate that I say this. My bad.

17 You describe your relationship status by saying “It’s complicated.”
Yes
No

With me, it always is.

18 You say “We’re pregnant.”
Yes
No

I would love to say this — I will totally be that guy, if that guy says, “we’re pregnant.”

19 You have destination-related car stickers like MV, NTK, PVT, HMP, or NPT.
Yes
No

I might actually get myself a vanity plate. I never have, yet, but I aspire to.

20 You make a show out of tasting wine.
Yes
No

I tried to make a point of being fussy over coffee and cheese, but what’s the use.

21 You preface statements with “spoiler alert.”
Yes
No

I am Mr. Online and have been beaten down by spoiling, so I have learned my lesson.

22 You don’t wash last night’s admission stamp off your hand.
Yes
No

I am not likely to scrub off the thing.  Does that mean I am preserve it or am I just dirty?

23 You use abbreviations like TBD, ASAP, and BFD in conversation and sign off e-mails with “thx” or “cheers.”
Yes
No

I have been signing emails with “Cheers, Chris” forever.

24 You wear flip-flops, Croakies, Crocs, or board shorts in the city.
Yes
No

My only excuse here is that I grew up in Hawaii and I never used to wear flip-flops (rubber slippers) in the city until it because ubiquitous.

25 You have a nighttime wardrobe that includes a going-out shirt, concert merchandise, or limited-edition sneakers you bought in Tokyo.
Yes
No

I pretty much wear a uniform, no matter what the situation. I have “dressed up” and “dressed down” and “dressed up with jacked.”

26 You say “I need my Starbucks.”
Yes
No

It might sound a little prissy until I tell you that most of the coffee you drink, especially from Dunkin’ Donuts, is really a lot lot worse than Starbucks. You may think Starbuck’s coffee is “burnt” but the truth is, you just have poor taste in coffee. You’re decidedly “truck stop” class.

27 You refer to the woman you’re casually hooking up with as a “friend with benefits.”
Yes
No

28 You pretend not to know who Spencer Pratt is.
Yes
No

I actually don’t know who Spencer Pratt. How do I answer? Yes or no?

29 You offer advice to women on their “form” at the gym.
Yes
No

30 You call friends and colleagues by their last names.
Yes
No

I call David Gelles “Gelles” — but one is enough. I should start colling Andrew Curry, “Curry,” but I don’t.

31 You refer to a date/girlfriend’s having done some “print work.”
Yes
No

I am not much of a modelizer.

32 You describe anything good as “sick.”
Yes
No

I have referred to things as “sweet,” — where does that fall?

33 You refer to your wife as “the ol’ ball and chain” and say “I’ll take the request to management.”
Yes
No

I might never refer to my wife as my wife.  She is “Stephanie” or “Michelle.”

34 You refer to a trip to the gym as a “legs day.”
Yes
No

35 You go to a show to see the opening band.
Yes
No

If I like the opening band, I go to a show for the opening band.

36 You think Hayden Panettiere is hot.
Yes
No

As a huge Heroes fan, who in the hell wouldn’t think that  Hayden Panettiere is hot?

37 You put your kid in a Che Guevara T-shirt.
Yes
No

I love Che.

38 You include the names of your kids and pets in your home outgoing message.
Yes
No

I would, the moment I can find a woman who might be willing to breed with me.

39 You refer to money as “Benjamins,” “dead presidents,” “ducats,” or “coin.”
Yes
No

I like to be as colloquial as possible when it comes to coin.

40 You bitch about your contractor at parties.
Yes
No

I totally bitch about my contractors, who are actually employees!  Not a lot of bitch about these days — they’re a well-oiled machine, yo.

41 You talk about a record “dropping.”
Yes
No

I am actually old enough to remember when you would stack records on a record player and they would drop down, get played, and then another would drop, and it would be played, too.  The “record” version of a multi-CD player.

42 You half-tuck your shirt.
Yes
No

I think the half-tucked shirts look cool but I am not cool enough to pull it off.

43 You have a goatee.
Yes
No

I am either clean-shaven or I have a beard — sometimes, just scruff.  Never a goatee. Back in the day, though, my girlfriend Michelle demanded her beoyfriends have goatees (what’s up with that) and I complied.

44 You refer to anything as “small-batch” or “artisanal.”
Yes
No

Like I mentioned before, I was well into cheeses and into hams and into other foodie things and I was very much into getting as many whole milk cheeses as possible. And, when you want to get whole milk goat cheese of and elite quality, you need to go “artisanal.”

45 You refer to any last-stop bar as “the 19th hole.”
Yes
No

I refer to as many things as possible as “the 19th hole.”

46 You’re a Caucasian with a tattoo in Asian lettering.
Yes
No

Tatoos appal me.

47 You Evite.
Yes
No

I have Evited people for years and year by now. I love it.

48 You own a wine Rabbit.
Yes
No

I am a huge fan of the very basic “Waiter’s Friend” or the Laguiole knife/wine opener.

49 You proselytize about carbon footprints.
Yes
No

I am very anti-climate change hypocrisy.

50 You name your kid after a character in To Kill a Mockingbird.
Yes
No

My son or daughter will surely be named after some character or actor. I am a huge film-lover and also have a degree in American Literature with a minor in creative writing. It is bound to happen.

51 You use the phrase flyover states.
Yes
No

52 You use the word bicoastal.
Yes
No

Yes, but when I use the term bicoastal, I mean American and Europe; Washington, DC, and Berlin, Germany.  Bicontinental, I guess.

53 You pretend to like country music.
Yes
No

I actually do love country music, especially bluegrass.

54 You wear DJ headphones.
Yes
No

Nope. Just simple buds.

55 You use a Bluetooth headset.
Yes
No

I drive in Washington, DC, and do most of my conference calls enroute. I own two bluetooth headsets: a Motorola and a Jawbone.

56 You call muscle groups by shortened versions of their technical names, like “lats,” “traps,” and “pecs.”
Yes
No

I used to be a wrestler and also a college rower, so you sort of just do call them traps, quads, lats, pec, etc.

“The life of the land is preserved in righteousness.” Via Tree Hugger and Renewable Energy World

Sea-Water Air Conditioning Plan for Honolulu, Hawaii Finishes Funding

Recently the state of Hawaii passed a law requiring new buildings to install solar water heater. Now investors have secured the final funding for another green initiative in the island state: Seawater air conditioning.

The project is titled, appropriately enough, Honolulu Seawater Air Conditioning, and is being funded to the tune of $10.75 million by private investors, with the balance of the estimated $152 million in project costs to be covered by US and Swedish investors.
Touting the project, HSWAC President and CEO William Mahlum said, “Seawater air conditioning will protect businesses from the skyrocketing electric rates caused by oil price increases and everybody will benefit from a cleaner environment,” adding “Reducing our use of fossil fuels and preserving the environment will be a wonderful legacy that we all leave to future generations of Hawaii residents.”

Cool Water Drawn from Ocean, Circulated to Cool Buildings
The way the seawater air conditioning system will work is this: Cool water is drawn from 1,600 feet down in the ocean, pumped to a station onshore where the salt water will be used to cool fresh water being circulated in a closed-loop system through customers buildings. After cooling the circulating fresh water, the seawater is returned to the ocean at a shallower depth.

Construction is scheduled to begin in early January 2009.

Though this is interesting unto itself, and could certainly reduce fossil fuels used for air conditioning in a place where 90% of its fuel is imported, if the electricity used to power the system was generated renewably, then they’d really be onto something.

George Carlin was my first adult comedian. My dad — my parents — loved him. He was a true disruptor and free thinker, using comedy as his platform. Please check out George Carlin’s Wikipedia entry and the lovely obituary from the New York Times.

George Carlin, the Grammy-Award winning standup comedian and actor who was hailed for his irreverent social commentary, poignant observations of the absurdities of everyday life and language, and groundbreaking routines like “Seven Words You Can Never Say on Television,” died in Santa Monica, Calif., on Sunday, according to his publicist, Jeff Abraham. He was 71.The cause of death was heart failure. Mr. Carlin, who had a history of heart problems, went into the hospital on Sunday afternoon after complaining of heart trouble. The comedian had worked last weekend at The Orleans in Las Vegas.

Recently, Mr. Carlin was named the recipient of the Mark Twain Prize for American Humor. He was to receive the award at the Kennedy Center in November. “In his lengthy career as a comedian, writer, and actor, George Carlin has not only made us laugh, but he makes us think,” said Stephen A. Schwarzman, the Kennedy Center chairman. “His influence on the next generation of comics has been far-reaching.”

Mr. Carlin began his standup comedy act in the late 1950s and made his first television solo guest appearance on “The Merv Griffin Show” in 1965. At that time, he was primarily known for his clever wordplay and reminiscences of his Irish working-class upbringing in New York.

But from the outset there were indications of an anti-establishment edge to his comedy. Initially, it surfaced in the witty patter of a host of offbeat characters like the wacky sportscaster Biff Barf and the hippy-dippy weatherman Al Sleet. “The weather was dominated by a large Canadian low, which is not to be confused with a Mexican high. Tonight’s forecast . . . dark, continued mostly dark tonight turning to widely scattered light in the morning.”

Mr. Carlin released his first comedy album, “Take-Offs and Put-Ons,” to rave reviews in 1967. He also dabbled in acting, winning a recurring part as Marlo Thomas’ theatrical agent in the sitcom “That Girl” (1966-67) and a supporting role in the movie “With Six You Get Egg-Roll,” released in 1968.

By the end of the decade, he was one of America’s best known comedians. He made more than 80 major television appearances during that time, including the Ed Sullivan Show and Johnny Carson’s Tonight Show; he was also regularly featured at major nightclubs in New York and Las Vegas.

That early success and celebrity, however, was as dinky and hollow as a gratuitous pratfall to Mr. Carlin. “I was entertaining the fathers and the mothers of the people I sympathized with, and in some cases associated with, and whose point of view I shared,” he recalled later, as quoted in the book “Going Too Far” by Tony Hendra, which was published in 1987. “I was a traitor, in so many words. I was living a lie.”

In 1970, Mr. Carlin discarded his suit, tie, and clean-cut image as well as the relatively conventional material that had catapulted him to the top. Mr. Carlin reinvented himself, emerging with a beard, long hair, jeans and a routine that, according to one critic, was steeped in “drugs and bawdy language.” There was an immediate backlash. The Frontier Hotel in Las Vegas terminated his three-year contract, and, months later, he was advised to leave town when an angry mob threatened him at the Lake Geneva Playboy Club. Afterward, he temporarily abandoned the nightclub circuit and began appearing at coffee houses, folk clubs and colleges where he found a younger, hipper audience that was more attuned to both his new image and his material.

By 1972, when he released his second album, “FM & AM,” his star was again on the rise. The album, which won a Grammy Award as best comedy recording, combined older material on the “AM” side with bolder, more acerbic routines on the “FM” side. Among the more controversial cuts was a routine euphemistically entitled “Shoot,” in which Mr. Carlin explored the etymology and common usage of the popular idiom for excrement. The bit was part of the comic’s longer routine “Seven Words You Can Never Say on Television,” which appeared on his third album “Class Clown,” also released in 1972.

“There are some words you can say part of the time. Most of the time ‘ass’ is all right on television,” Mr. Carlin noted in his introduction to the then controversial monologue. “You can say, well, ‘You’ve made a perfect ass of yourself tonight.’ You can use ass in a religious sense, if you happen to be the redeemer riding into town on one — perfectly all right.”

The material seems innocuous by today’s standards, but it caused an uproar when broadcast on the New York radio station WBAI in the early ’70s. The station was censured and fined by the FCC. And in 1978, their ruling was supported by the Supreme Court, which Time magazine reported, “upheld an FCC ban on ‘offensive material’ during hours when children are in the audience.” Mr. Carlin refused to drop the bit and was arrested several times after reciting it on stage.

By the mid-’70s, like his comic predecessor Lenny Bruce and the fast-rising Richard Pryor, Mr. Carlin had emerged as a cultural renegade. In addition to his irreverent jests about religion and politics, he openly talked about the use of drugs, including acid and peyote, and said that he kicked cocaine not for moral or legal reasons but after he found “far more pain in the deal than pleasure.” But the edgier, more biting comedy he developed during this period, along with his candid admission of drug use, cemented his reputation as the “comic voice of the counterculture.”

Mr. Carlin released a half dozen comedy albums during the ’70s, including the million-record sellers “Class Clown,” “Occupation: Foole” (1973) and “An Evening With Wally Lando” (1975). He was chosen to host the first episode of the late-night comedy show “Saturday Night Live” in 1975. And two years later, he found the perfect platform for his brand of acerbic, cerebral, sometimes off-color standup humor in the fledgling, less restricted world of cable television. By 1977, when his first HBO comedy special, “George Carlin at USC” was aired, he was recognized as one of the era’s most influential comedians. He also become a best-selling author of books that expanded on his comedy routines, including “When Will Jesus Bring the Pork Chops?,” which was published by Hyperion in 2004.

Pursuing a Dream

Mr. Carlin was born in New York City in 1937. “I grew up in New York wanting to be like those funny men in the movies and on the radio,” he said. “My grandfather, mother and father were gifted verbally, and my mother passed that along to me. She always made sure I was conscious of language and words.”

He quit high school to join the Air Force in the mid-’50s and, while stationed in Shreveport, La., worked as a radio disc jockey. Discharged in 1957, he set out to pursue his boyhood dream of becoming an actor and comic. He moved to Boston where he met and teamed up with Jack Burns, a newscaster and comedian. The team worked on radio stations in Boston, Fort Worth, and Los Angeles, and performed in clubs throughout the country during the late ’50s.

After attracting the attention of the comedian Mort Sahl, who dubbed them “a duo of hip wits,” they appeared as guests on “The Tonight Show” with Jack Paar. Still, the Carlin-Burns team was only moderately successful, and, in 1960, Mr. Carlin struck out on his own.

During a career that spanned five decades, he emerged as one of the most durable, productive and versatile comedians of his era. He evolved from Jerry Seinfeld-like whimsy and a buttoned-down decorum in the ’60s to counterculture icon in the ’70s. By the ’80s, he was known as a scathing social critic who could artfully wring laughs from a list of oxymorons that ranged from “jumbo shrimp” to “military intelligence.” And in the 1990s and into the 21st century the balding but still pony-tailed comic prowled the stage — eyes ablaze and bristling with intensity — as the circuit’s most splenetic curmudgeon.

During his live 1996 HBO special, “Back in Town,” he raged over the shallowness of the ’90s “me first” culture — mocking the infatuation with camcorders, hyphenated names, sneakers with lights on them, and lambasting white guys over 10 years old who wear their baseball hats backwards. Baby boomers, “who went from ‘do your thing’ to ‘just say no’ …from cocaine to Rogaine,” and pro life advocates (“How come when it’s us it’s an abortion, and when it’s a chicken it’s an omelet?”), were some of his prime targets. In the years following his 1977 cable debut, Mr. Carlin was nominated for a half dozen Grammy awards and received CableAces awards for best stand-up comedy special for “George Carlin: Doin’ It Again (1990) and “George Carlin: Jammin’ ” (1992). He also won his second Grammy for the album “Jammin” in 1994.

Personal Struggles

During the course of his career, Mr. Carlin overcame numerous personal trials. His early arrests for obscenity (all of which were dismissed) and struggle to overcome his self-described “heavy drug use” were the most publicized. But in the ’80s he also weathered serious tax problems, a heart attack and two open heart surgeries.

In December 2004 he entered a rehabilitation center to address his addictions to Vicodin and red wine. Mr. Carlin had a well-chronicled cocaine problem in his 30s, and though he was able to taper his cocaine use on his own, he said, he continued to abuse alcohol and also became addicted to Vicodin. He entered rehab at the end of that year, then took two months off before continuing his comedy tours.

“Standup is the centerpiece of my life, my business, my art, my survival and my way of being,” Mr. Carlin once told an interviewer. “This is my art, to interpret the world.” But, while it always took center stage in his career, Mr. Carlin did not restrict himself to the comedy stage. He frequently indulged his childhood fantasy of becoming a movie star. Among his later credits were supporting parts in “Car Wash” (1976), “Bill and Ted’s Excellent Adventure” (1989), “The Prince of Tides” (1991), and “Dogma” (1999).

His 1997 book, “Brain Droppings,” became an instant best seller. And among several continuing TV roles, he starred in the Fox sitcom “The George Carlin Show,” which aired for one season. “That was an experiment on my part to see if there might be a way I could fit into the corporate entertainment structure,” he said after the show was canceled in 1994. “And I don’t,” he added.

Despite the longevity of his career and his problematic personal life, Mr. Carlin remained one of the most original and productive comedians in show business. “It’s his lifelong affection for language and passion for truth that continue to fuel his performances,” a critic observed of the comedian when he was in his mid-60s. And Chris Albrecht, an HBO executive, said, “He is as prolific a comedian as I have witnessed.”

Mr. Carlin is survived by his wife, Sally Wade; daughter Kelly Carlin McCall; son-in-law, Bob McCall, brother, Patrick Carlin and sister-in-law, Marlene Carlin. His first wife, Brenda Hosbrook, died in 1997.

Although some criticized parts of his later work as too contentious, Mr. Carlin defended the material, insisting that his comedy had always been driven by an intolerance for the shortcomings of humanity and society. “Scratch any cynic,” he said, “and you’ll find a disappointed idealist.”

Still, when pushed to explain the pessimism and overt spleen that had crept into his act, he quickly reaffirmed the zeal that inspired his lists of complaints and grievances. “I don’t have pet peeves,” he said, correcting the interviewer. And with a mischievous glint in his eyes, he added, “I have major, psychotic hatreds.”

In memory of George Carlin, here they are:

• Shit
• Piss
• Fuck
• Cunt
• Cocksucker
• Motherfucker
• Tits

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

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