Chris Abraham » garments http://chrisabraham.com Because the Medium is the Message Fri, 10 Feb 2012 18:08:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Achieving Lingerie 2.0 Thanks to Knicker Pickerhttp://chrisabraham.com/2008/06/02/achieving-lingerie-20-thanks-to-knicker-picker/ http://chrisabraham.com/2008/06/02/achieving-lingerie-20-thanks-to-knicker-picker/#comments Mon, 02 Jun 2008 15:02:06 +0000 Chris Abraham http://chrisabraham.com/2008/06/02/achieving-lingerie-20-thanks-to-knicker-picker/ Inline video and photo embeds have become essential tools in marketing 2.0. Sex sells, and so does playful innovation. I am impressed by this embedded Flash-based widget from the gang at Knicker Picker, a UK-based reseller of intimate apparel.Of course, since sex does sell, I found the skimpiest, cutest, little outfit possible: there are surely [...]


Achieving Lingerie 2.0 Thanks to Knicker Picker




Inline video and photo embeds have become essential tools in marketing 2.0. Sex sells, and so does playful innovation. I am impressed by this embedded Flash-based widget from the gang at Knicker Picker, a UK-based reseller of intimate apparel.Of course, since sex does sell, I found the skimpiest, cutest, little outfit possible: there are surely more practical undies.

What makes all of this very cool and very cute is that there are 5 body-types that you can try stuff out on and then have the models do a little fashion show for you, which is a double-threat: this sort of thing is practical for women who order online and want to see how these garments ride while also being irresistible catnip to every single geek online as well, the sort of men who will probably end up making an order at their very first opportunity.

I am not a client but I am happy to contribute to the company’s success. I live in Berlin now but I appreciate the cheekiness and sauciness of the Brits when it comes to their marketing and ad strategies — the US is so impossibly prudish when it comes to ad campaigns.

Three cheers for Knicker Picker!

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