I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of.  I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you:

In case you are not familiar with the concept, StumbleUpon allows you to pay for visitors to your pages, five cents per visitor or click. The question is, do you consider this to be a simple form of paid advertising, or paid social bookmarking.

I have done some experiments with paid Stumbling and what BMJ says is true:

If you set a limit of $20 per day, you will get 400 visitors. They may stay on your page or they may spend five seconds and disappear. Where the situations changes is when they thumbs up your page. That’s a stumble and can lead to more than just the 400 visitors.

So, in this case, content is key, and good content will result in conversions and interest.  If you just throw money at it without thinking your content or strategy through, you will be disappointed with the results, especially since there’s nobody on the planet more savvy than the gang from StumbleUpon — these are earl-adopters and are just the people you want to love you but these are the worse people to piss off. Just because you’re paying to have your content promoted doesn’t mean that people are prevented from digging the content down (thumbs-down) or writing scathing comments.

Either way, I encourage you to install the Firefox or Internet Explorer plugin and start playing with it — you need to register first, of course. I also encourage you to throw some money at the pay-to-play paid StumbleUpon advertising scheme — it is amazing fun and if you have any cool content at all, it is so much more rewarding that trying to game digg or even organically start StumbleLove — if you’re not really into Stumbling (I have friends who actually spend their evenings Stumbling in lieu of TV) then paying to get started is a very good idea and worth a test — you can check out the FAQ first:

Overview

• How does StumbleUpon work?
• Can I see a demo of StumbleUpon?
• What kind of content works well with StumbleUpon?
• Where will my content appear?
• How can I get Viral Marketing from StumbleUpon?
• Do I need to create an ad?
• What am I paying for? What do I get?
• How is this different from PPC, pops, banners…?
• Why doesn’t StumbleUpon do pops, banners…?
• How does StumbleUpon prevent click-fraud?
• I have a suggestion/question/feature-request, who should I contact?
• Is StumbleUpon right for my business?

Features

• How can I target a specific audience?
• What kind of traffic volume can I expect?
• How can I increase how much traffic I get?
• Can I set spending/traffic limits?
• Can I use tracking code?
• My Google Analytics / Urchin stats don’t match. Why the difference?
• What frequency caps does StumbleUpon use?
• Can I promote multiple URLs?
• Can I create multiple campaigns?
• How long does it for a new campaign to start?
• How can I tell if my campaigns are performing well?
• What kind of reporting is available?
• I want a Run of Network (RON) campaign – how do I do that?
• How do I target just a certain city, but not by topic?
• How can I target multiple topics/demographics?
• How do StumbleUpon members know that my site has been sponsored?
• Can I make any changes to my campaigns?
• How long does the review process take?

Content Guidelines

• Are there any content restrictions for the URL’s submitted?

Payment

• What forms of payment does StumbleUpon accept?
• How long before my funds are active and traffic is delivered?
• What is the process for requesting a refund?
• How long does it take for refunds to be issued?

Your Account

• I forgot my password, how do I get it back?
• One of my campaigns was not accepted, what can I do?
• Can I stop or pause one of my campaigns?
• How can I rename my campaigns to better organize them?
• What is Approval rating?

Contacting StumbleUpon

• Questions about StumbleUpon Advertising?

I have been working with Abraham Harrison, my firm, Flugpo, our client, and MyDataIsMyData.org to create a plugin, currently for IE, that would protect and alert browsers from any Facebook Beacon sneakiness. Check it out! The plugin is forthcoming but it’s not out just yet outside of the internal beta wall. We have some pretty amazing press so far, Mashable: Facebook Beacon Haters Get Their Own Plugin, and, TechCrunch: MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs.

Mashable: Facebook Beacon Haters Get Their Own Plugin

Facebook Beacon has caught a lot of flack since its release, to the dismay of many advertisers out there. While the backlash hasn’t been as noticeable as some of Facebook’s other releases, there are still a good number of folks out there that would rather not see their faces on other people’s feeds as part of an advertisement.

My Data is My Data has beta-launched a browser plugin that will alert you when Facebook Beacon’s system tries to make a connection with a partner site, so you can determine when and where you’d like to share your third-party purchasing activity with your Facebook friends. While there are already a number of privacy options inserted into Facebook, and even more services out there that will rid you of cookie problems all together, Facebook Beacon’s mainstream press presence in itself may help My Data is My Data gain a good amount of users based on principle alone.

The plugin is still a bit buggy, but the team is working on it. Given Facebook’s restrictions to curb newsfeed abuse, and the limited growth of Beacon, there will surely be more tweaking on Facebook’s end in order to ensure that end users are more or less happy, whether this is through voluntary manipulation or oblivious bliss, with the Beacon’s implementation.

TechCrunch: MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs

The Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to this post about MyDataIsMyData, an upcoming privacy-monitoring service sponsored by classifieds site Flugpo, Beacon may still monitor traffic and personal data, even if a user has opted-out of the system. In response, MyDataIsMyData is creating a plugin for Internet Explorer that enables users to eliminate any traces of Beacon from their system.

Facebook Beacon tracks usage information by monitoring cookies on a client’s computer. As users browse various participating websites, such as Blockbuster and eBay, their activities are relayed back to Facebook, where it can be shared with friends. Many users find such notifications to be intrusive, and much of the original controversy stemmed from the automatic inclusion of all users in the system.

The MyDataIsMyData plug-in notifies users via their browser toolbar when Facebook or one of Beacon’s participating affiliates creates or accesses these cookies. The plug-in can automatically delete these cookies at regular intervals, and also allows for users to individually select which (if any) sites will still function with Beacon. Finally, the toolbar will feature a constantly-updated list of sites that participate in Beacon, allowing users to boycott them, should they choose to do so. MyDataIsMyData will soon be available for Internet Exporer, and plans to expand to offer functionality for both Firefox and Macintosh-based browsers.

It should be noted that while the plugin offers some value in terms of a sense of security, it is fairly easy to monitor cookies with a number of extensions using the Firefox browser. Furthermore, by installing the free toolbar, the users will be placing their trust in MyDataIsMyData—the same type of users who presumably would be put off by installing any sort of monitoring software on their computers.

My Data is My Data Social Media News Release

Flugpo Sponsors Development of My Data is My Data

Counters Growing Concern about the Privacy Rights of Social Network Users

News Facts

• In response to the growing concerns that users of social network sites have had over privacy, the growing social network site, MyDataIsMyData.org.

• This free plug-in (found at MyDataIsMyData.org)is a toolbar that will allow users several different options to monitor and delete cookies, offline content, and track visits to Facebook Beacon collaborator companies. Once downloaded, the toolbar allows users to decide how often he or she would like certain cookies deleted. The user can choose to delete Facebook cookies and Facebook Beacon collaborator companies’ cookies. It also includes the option to delete all cookies at once or none at all.

• Selling private information for profit unbeknownst to the users is an abuse of trust and MyDataIsMyData.org hopes to empower users by allowing them to control the amount of personal information that they make visible.

• MyDataIsMyData.org was created as a direct response to the Facebook Beacon uproar, which broached many privacy concerns for users of social network sites.

About the Facebook Beacon

The Facebook Beacon refers to the agreement that Facebook has with popular online retailers. This agreement allows Facebook to utilize their users’ private information in ways that violate their privacy. When a Facebook user purchases something with one of the participating online retailers a message is sent to the user’s “friends” on Facebook, notifying them of the his or her purchase or transaction with that online retailer.

Facebook Beacon was meant to be optional; a buyer/Facebook user could choose to opt out of letting their friends know about their latest purchase. However, several instances have emerged in which personal information from the Facebook Beacon network was sent to the user’s friends without his or her approval. This is just one example of many ways in which social network sites have been working to monetize their user’s experience.

About Flugpo

Flugpo was developed as a place where people can go to make friends, share photos, network professionally, share ideas, buy and sell items, and list and locate jobs. As an online resource for everyday people, Flugpo is a great community for people to make new friends, share common interests and reach out to like-minded individuals and discuss current topics, review top movies and share stories Flugpo also creates a space where businesses can promote their services.

Flugpo is often referred to as “Myspace meets Craigslist” by their members. Created in the 2007, Flugpo takes an interesting approach to classified listings by eliminating the anonymity features found with Craigslist and allowing the members to connect with one another. “The classifieds, as the world knows them now has no community, said David Metz, founder of Flugpo. Each classified posting is linked to the profile of the member posting the ad. Given the current landscape of Internet safety, Flugpo is quick to address safety concerns by connecting all classified listings with a “face and name.”

Contacts

For Press and PR Inquiries

Contact Dani Sevilla, Media and PR Strategist at dani@mydataismydata.us

For More Information About Flugpo

Visit http://www.flugpo.com or email David Metz, CEO at davidmetz@flugpo.com

Multimedia Elements

Download the Flugpo Logo

Download the My Data is My Data Logo (400 pixels)

Download a Screenshot of the Plug-In

Additional Resources

The My Data is My Data Group on Facebook

Information about My Data is My Data on the Flugpo Forums

The My Data is My Data Group on Flugpo

Social Media

Add to del.icio.us | Digg it | Google Bookmark | reddit | StumbleUpon | Twit This

Tags

Beacon | Facebook | Facebook Beacon | MDiMD | My Data is My Data | MyDataIsMyData.org | privacy | privacy advocates | privacy protection

The thing I love most about Google is that they always offer data-portability. That said, it isn’t always easy to do. I run my entire Global Business on the strong back of Google Apps Premier. Sometimes my Director of Client Services, Saul, harangues me to make backups. Theoretically, it is possible. Now, thanks to Google Operating System and Blogoscoped Forum the possible has become practical, Export All Your Documents from Google Docs:

Google Docs & Spreadsheets doesn’t provide you a way to export all your files at once. But if you use Firefox, there’s a Greasemonkey script that creates a page with links to downloadable versions of your documents and spreadsheets.

I only make a couple bucks-a-day from all the Google Adsense ads I have on this site. Why do I do it?

I know it pisses you off, especially if you’re browsing with Firefox and all the Google Adsense ads flash at you and give you migraines. I know.

But since Chris Abraham – Because the Medium is the Message is my own personal blog, blogging, blogger, blogosphere, SEO, Google, MSN, Yahoo!, search engine, viral marketing, online marketing, online advertising, online influence, web statistics, blog statistics and Google Adwords laboratory, I use the ads as a way to see who is advertising where and about what.

Since Google Adsense ads are “content matching” and “content related” I can blog about this and that and then see what ads come up. Instead of “birdwatching” — or birding — I am “ad watching.”

See, there is method in my madness.

No, I don’t deny the madness. How could I?