Come listen to Stevie Wilson and me talk about the economy, buying, spurring the economy, being gauche, and being economical — especially, when it comes to DC and LA — come listen to us spout and if I piss you off, poke me with a sharp stick, Why Do You Need to Spend Money? Recession-Buster Chris Abraham Chats Up LA-Story.com

Talking to Chris Abraham is always an interesting conversation. It’s part serious, part giggles and part free-falling imagination.

This is part one of a series of podcasts that started out as a series of IM’s about the economy and spending money. It was right after Obama was talking about people should resume spending money because that will help regenerate the economy. (It is a statement of fact. I have done my fair share in the past few weeks— though not always for things I really wanted. Four tires later, she sighs.)

We decided it needed to be a podcast with a loose theme on the economy, recession and about spending money. That’s what it started out to be— and then we segued into other related topics and then into vaguely related topics. About an hour later, we pretty well solved the world problems as well as a fashion dilemma or two.

Now if you find this dreadfully boring — and it’s not— wait for podcast # 2. It’s much better and by # 3 — wow.. It’s popping!

See ya!

Stevie Wilson

I wonder if anything like this will ever happen in the United States?  I wonder if there will ever be a situation when loads and loads of Rich and Powerful Americans will roll their Mercedes to JFK, JAX, O’Hare, and Dulles and abandon them in order to flee abroad like they have been recently doing in Dubai as Dubai imprison debtors (Via Gadling & Autoblog):

You had to know it was going to end. Dubai’s storied boom is starting to falter as the worldwide economic woes catch up with the nation’s real estate and financial services-fueled good times. Abandoned cars are beginning to pile up at Dubai International Airport as overextended expatriates flee. Dubai throws debtors in the pokey, and if you lose your job, they yank your visa; two good reasons to drive to the airport and leave your maxed out credit cards on the passenger seat with an “I’m sorry” note. 3,000 cars are reportedly stockpiled at the airport so far, and with reports of 1,500 visas a day being cancelled, there may be a lot of dusty, cut rate luxury cars available for closeout prices.

 I was amazed and impressed by Reverend Joseph Lowery’s Inauguration Benediction from yesterday, the2009 inauguration of Barack Obama, so I asked the Twitterverse for a link to a transcript of the speech and@raygunner came back with a link to the Chicago Sun-Times with the goods. Thanks, man!

Reverend Joseph Lowery Inauguration Benediction Transcript

God of our weary years, God of our silent tears, thou who has brought us thus far along the way, thou who has by thy might led us into the light, keep us forever in the path, we pray, lest our feet stray from the places, our God, where we met thee, lest our hearts, drunk with the wine of the world, we forget thee. Shadowed beneath thy hand may we forever stand — true to thee, O God, and true to our native land.

We truly give thanks for the glorious experience we’ve shared this day. We pray now, O Lord, for your blessing upon thy servant, Barack Obama, the 44th president of these United States, his family and his administration. He has come to this high office at a low moment in the national and, indeed, the global fiscal climate. But because we know you got the whole world in your hand, we pray for not only our nation, but for the community of nations. Our faith does not shrink, though pressed by the flood of mortal ills.

For we know that, Lord, you’re able and you’re willing to work through faithful leadership to restore stability, mend our brokenness, heal our wounds and deliver us from the exploitation of the poor or the least of these and from favoritism toward the rich, the elite of these.

We thank you for the empowering of thy servant, our 44th president, to inspire our nation to believe that, yes, we can work together to achieve a more perfect union. And while we have sown the seeds of greed — the wind of greed and corruption, and even as we reap the whirlwind of social and economic disruption, we seek forgiveness and we come in a spirit of unity and solidarity to commit our support to our president by our willingness to make sacrifices, to respect your creation, to turn to each other and not on each other.

And now, Lord, in the complex arena of human relations, help us to make choices on the side of love, not hate; on the side of inclusion, not exclusion; tolerance, not intolerance.

And as we leave this mountaintop, help us to hold on to the spirit of fellowship and the oneness of our family. Let us take that power back to our homes, our workplaces, our churches, our temples, our mosques, or wherever we seek your will.

Bless President Barack, First Lady Michelle. Look over our little, angelic Sasha and Malia.

We go now to walk together, children, pledging that we won’t get weary in the difficult days ahead. We know you will not leave us alone, with your hands of power and your heart of love.

Help us then, now, Lord, to work for that day when nation shall not lift up sword against nation, when tanks will be beaten into tractors, when every man and every woman shall sit under his or her own vine and fig tree, and none shall be afraid; when justice will roll down like waters and righteousness as a mighty stream.

Lord, in the memory of all the saints who from their labors rest, and in the joy of a new beginning, we ask you to help us work for that day when black will not be asked to get back, when brown can stick around — (laughter) — when yellow will be mellow — (laughter) — when the red man can get ahead, man — (laughter) — and when white will embrace what is right.

Let all those who do justice and love mercy say amen.

AUDIENCE: Amen!

REV. LOWERY: Say amen –

AUDIENCE: Amen!

REV. LOWERY: — and amen.

AUDIENCE: Amen! (Cheers, applause.)

END.

According to Jonathan Trenn, over at Marketing Conversation — Bob Garfield’s “Chaos Scenario” may start locally — the world of advertising is in a place of chaos — spanning the dead zone between traditional advertising methods and new media advertising.

Bob Garfield’s “Chaos Scenario” may start locally

If you haven’t read Bob Garfield’s presentations of how advertising will evolve over the next few years (Part 1 and Part 2), then you should. He calls this the “Chaos Scenario”…a perfect metaphor for what he describes. In it, he argues that traditional advertising is dying out as media usage and consumer behavior are changing. Much of the change has its roots in the rise of the internet as a marketing vehicle. But, Garfield points out, new methods and practices have yet to fully pan out. And many companies haven;t come to grips with this new and show no signs of doing it any time soon. This is going to cause (my interpretation) chaos as traditional media outlets struggle to get advertisers while these advertisers struggle to figure out how to advertise effectively with their limited knowledge.

For the most part, I agree with his thesis. Most major traditional marketing-oriented mediums are becoming less effective as promotional vehicles. Media usage is more dispersed, more personal, and thus, more controlled by the end user. And many times those end users today are choosing to ignore or avoid the advertising messages that are send their way. Whether it ends up being as dire as Garfield suggests, I have no idea, but changes are coming and neither the advertising mediums nor the advertisers themselves are ready for it.

And I think local is where we’ll see it first. I see this happening one the local level over the next three years. Goldman Sachs is predicting that traditional local advertising vehicles – local TV, newspapers and radio stations – are going to get hit particularly hard during this recession. I’m going to agree, and the key world there is “particularly”. That’s because local advertising is hurting anyway as advertisers have already been pulling back because it doesn’t work like it used to. Add to that further cuts in ad spend and you could get a serious amount of casualties on the local media market.

In the above graphs, we can see that newspaper get hit the hardest. Readership is down in the first place. That’s permanent. People have stopped buying newspapers for whatever reason – a lack of interest in news, having news available online, and getting quick news capsules in other mediums. A poor economy has little or no effect on newspaper buying. We won’t be seeing a rebound once the economy bounce back.

The collapse of players in the local ad market will reduce the options for advertisers. Yet the demand will probably still meet the supply. So we’ll see further erosion. Craigslist, satellite radio, and cable TV will make this so.

One of the alternatives will be local online advertising. But I don’t see many local advertisers ready for this. I still see most local companies that are likely to advertise having little more than brochureware websites. I see very little use of local Google Adsense coming from traditional businesses. And, again, the websites are neither optimized for online search nor are they set up with the correct landing pages for potential ads. Local businesses SHOULD be developing internet strategies, but the decision makers in them don’t go to our conferences, they don’t read our blogs, they’re not on Twitter. Nor are they probably on Facebook or MySpace. They’re far from it.

So while they’ll be temporarily holding back ad dollars during tough economic times, they’ll be likely losing some of their traditional advertising choices. And they won’t be ready or equipped to start marketing on new media – because they’ve chosen to not take the time to learn it. The end result? Chaos.

I call it white knuckle syndrome: holding on to the handholds you have, frozen on the face of the cliff, because you don’t know where the handholds of the future are. This chaos is pretty amazing to watch as the economy pitches and GM bails on Super Bowl.

Advertising knows it needs to jump off the locomotive before it pitches into the gorge (the bridge is out!) but reaching out to the proffered hand of the guy in the helicopter seems pretty risky too. But, as the current handholds become chalky and you start to feel them crumble under your weight, you’ll need to find somewhere else to go, and quick!

I tell anyone who will listen to me that the current crop of advertisement methods is too ephemeral. The moment you spend the money and your ad runs is the moment it is either gone to the grave — unless you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots or on a blog somewhere for the print work — or you will feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

What my specialty is is online conversation marketing, online public relations, and online earned media. When you earn peoples’ attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future. This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008, Survivor Corps Operation Survivor 2008, and Fresh Air Fund Summer 2008, Jerry White’s I Will Not Be Broken book promotion. In many cases, these campaigns are close to a year old, yet they still still live in hundreds and hundreds of blogs and feed Google’s index until all of these blogs are taken down. It is really amazing how effective this sort of “advertising” promotion works. What’s better, when the campaign is over and the client “turns off” our tap, the content continues living and isn’t just shut off like it is with banners, buttons, and contextual advertising. Very interesting, very cool, and powerfully effective.

Remember how much fun Communication Arts is to page through? — CA is intoxicating! Well, every ad you make can be as interesting, as long as you’re willing to come out of your art department and share your process, share your experience, share your steps. Keeping those ephemera alive through narrative, sharing, conversation, and story, is what social media is, it is what customer service is, it is surely what branding should be.

Anyway, There is a lot of opportunity in this time of chaos, of this time of transition. The same sort of transition (and opportunity) happened when PCs came online, replacing the IBM Selectric II; when the Internet changed E-Commerce, threatening to eviscerate bricks and mortar stores, and it is happening now, more than ever, with advertising, marketing, and PR.

To me, Chris Brogan said it best the other day on Twitter, “customer service is the new PR.*” Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising.

So, as those handholds start to get chalk and begin to crumble, it is important to at least set your eyes on a new handhold — or maybe a helping hand — before your original handhold turns to powder.

I know there is so much money — huge buckets of hot cash — in TV commercials (and you’re still all stoked from your experience — and profit — from the presidential campaign) but you need to diversify! You need to start spreading your weight over a number of holds: left and right foot, left and right hand — and hopefully a belay man and some crampons and a few anchors and camming devices… as much as you can do.

This is a time of chaos, and your mistakes will all be gentle and you will be admired for doing cool stuff, so it is a perfect time to make the leap. Right now, SEO, SEM, affiliate and marketing firms, PR firms, and social media consultants are doing ad buys, are learning advertising, are becoming severely profitable.

They drink your milkshake.

But it is not too late. It is a time of chaos, it is a time to take risks. Learn from what has happened to your cousins, PR and main stream media. Evolve or perish. Yes, these will be interesting times for Madison Avenue and around the world.

And for you who have yet to do the reading, please check out Cluetrain Manifesto and Naked Conversation.

Oh, and no, I have not read Bob Garfield’s original presentations of how advertising will evolve over the next few years (Part 1 and Part 2); however, I plan to — and I plan to say more after I do. I merely intended to cross-post Trenn’s article from Marketing Conversation — I just didn’t realize I had such a strong opinion on the issue until I started writing my standard introduction and analysis paragraph.

* I can’t find the quote that Chris Brogan made, however, I can find my quoting of him on Twitter — maybe someone can help me find his original Tweet.

I am sitting here in Berlin, Germany, listening to NPR on 104.1 FM (yes, we have National Public Radio on-tap in Berlin, it is true), and I am rooting for Barack Obama. I have to admit that I voted Republican in the last two elections, in 2000 and 2004, because I was appalled by both Gore and Kerry. I was passionate about Bill Clinton during his eight years in office and preferred anything to Gore or Kerry, to be honest. That said, I want Barack Obama to win because the world wants Barack Obama to win.

After church yesterday, I got to talking to my fellow parishioners and they want Barack Obama. These are not your traditional European communists you hear about, they’re devout Christians — born again — who are probably considered pretty conservative in the context of Europe. However, in the context of America, even a right wing wingnut European is still relatively liberal by American standards.

When Berliners look at Barack Obama, they don’t see someone who will set race riots afire, they don’t see someone who will turn America into a Marxist-Leninist stronghold, they see a man who is sophisticated, education, trained, has a brain in his head, went to the best schools, has explored the world, cares about civil rights, and who will most likely be willing to span the broken bridges across the Atlantic to Europe and Russia and try his best to rebuild them and begin to regain the trust, admiration, and even envy that much of the world had fifty-years ago.

To them and to me, Barack Obama will be able to return the United States to the hands of the rational. A United States with a better separation between Church and State. Maybe even a country in which Jesus Christ is the co-pilot and not the pilot any more. Where saner, more peaceful, minds prevail. A nation willing to put away its herald and sword, stop with the Christian Crusades, the preemptive strikes, the unilateral military conquests, and the obsession with being Exceptional. Exceptionalism is the most dangerous aspect of the George W Bush and Neocon White House.

“When the United States looks abroad, it does so from an assumed position of moral and spiritual strength. For as long as the United States has existed, a perceived sense of its exceptionalism has permeated the way that Americans view the rest of the world . . . this view has been reinforced by the material reality of US economic and military strength. The essence of American exceptionalism is a celebration of the uniqueness and special virtue of the United States. It rests on the belief that the United States has a special role to play in the world, and unique qualities to bring to this role . . . The roots of the concept stem from the Puritan vision of America as a ‘shining city upon a hill’, a society designed to serve as a moral example to mankind.”

The idea that America is any better-suited than any other nation to lead based on some sort of Divine Inheritance or Plan is ludicrous and very insane, especially when no one else in the entire world agrees. I am a big fan of Mike Signer’s concept of exemplarism:

“Exemplarism is the principle that the United States could best serve the spread of liberal democracy by being an enviable example to the world—the shining light on the hill, the beacon. Being a good example requires strengthening the institutions that assure individual liberties, the rule of law, and the prosperity born of industry and commerce. Adherents to exemplarism would find themselves in agreement with Kant’s principle of noninterventionism into the affairs of other nations.”

Telling yourself and everybody around you how amazing, brilliant, noble, moral, and generous you are when you’re the biggest and meanest and best-armed and best-outfitted man in the room is hubristic and kind of pathetic. Delusional, actually, and certainly not the best way for a man — or a country — to be. America is kind of being an International douchebag.

I must admit that I have a special weakness for exemplarism’s belief in the “principle of noninterventionism into the affairs of other nations” even if you don’t like the way other nations are running their households. There is a certain amount of independence and internal liberty associated with being sovereign. Sovereignty, to me, is holy. To me, exporting culture, policy, morals, or any concept of character or politick is poor form, especially when it is at the tip of a sword.

What scares me about American Exceptionalism is that it allows just about any behavior based on the premise that we can do no wrong. That any move we take to help is helpful, that any gift we have to give is welcome, that any feeling a foreign nation could feel is grateful.

When America thinks the entire world is so “insane” and “drunk” that only America cane make the important, sober, choices, then it is in fact that America is the Nation suffering from mental illness. You know what they say, right? If you think the entire world has gone mad, that the entire world is against you, that the entire world is violent and full of unrest, the unappealing truth might just be that you’re severely paranoid and might be the most mentally ill in the room. There is no way that the entire planet is conspiring again the United States — unless, of course, we have gone one step too far.

I am told that we have gone one step too far; however, Europe and most of the world is willing to let bygones be bygones because we’re loved by the world, at least mostly. Berliners no longer trust America but they’re willing to give Barack Obama a chance — they’re not willing to give John McCain a chance, sadly.

They see in John McCain an angry, malicious, foolish man — which is fine; however, in Sarah Palin, they don’t even seen some harmless vice presidential candidate, they see a very dangerous indicator that the McCain/Palin ticket will more assuredly take the United States to an even darker, more jingoistic, more conservative, descent into fascism.

When I tell people these things, especially on Twitter, I get the strangest response, even from the Democrats: “America is the best country on earth.” “America may not be perfect but there is no better country on earth.” “I am proud to be an American — I am patriotic, surely.” Alternately, I also get, “I think we have gone too far as a nation — we have descended into a self-centered feeding frenzy rife with elbows and short-sighted land-grabbing.”

To me, I am somewhere in the middle. I love the foundation of the Nation. I love the literature, the heart, the soul, the worlds, the music, the history, the compassion, the Faith, the persistence, the curiosity, and confidence, the optimism, and even the cocksureness! I love the Constitution and the Bill of Rights and the Declaration of Independence. There is a reason why many nations worldwide have patterned and even plagiarized our Constitution, to be sure.

Hell, Europe loves the idea of America! Basically, we are a nation that, in its source code, has embraced all that is liberté, égalité, fraternité; however, the world had not been able to enjoy our uniquely American version of liberty, equality, and fraternity for all the foaming at the mouth and the bared fangs! There is a fear that this mad-dog may have gone too far into its rabies and is too far gone.

In Barack Obama, they see that maybe what America has been doing for the last eight years as been a sort of postpartum, post-911, depression. That the Nation, all big and clumsy, hung over, and feeling a little sick, is finally reemerging from darkness into light — luckily, just in time, when the world needs a leader in the community and not just a dangerous paranoiac who lives in the dilapidated house at the edge of town.

The rest of the world has not given up on us as Americans or as America. Have we as a nation give up on ourselves?

The best political discourse takes places in Monty Python and the Holy Grail

[clop clop]
ARTHUR: Old woman!
DENNIS: Man!
ARTHUR: Old Man, sorry. What knight live in that castle over there?
DENNIS: I’m thirty seven.
ARTHUR: What?
DENNIS: I’m thirty seven — I’m not old!
ARTHUR: Well, I can’t just call you `Man’.
DENNIS: Well, you could say `Dennis’.
ARTHUR: Well, I didn’t know you were called `Dennis.’
DENNIS: Well, you didn’t bother to find out, did you?
ARTHUR: I did say sorry about the `old woman,’ but from the behind
you looked–
DENNIS: What I object to is you automatically treat me like an inferior!
ARTHUR: Well, I AM king…
DENNIS: Oh king, eh, very nice. An’ how’d you get that, eh? By
exploitin’ the workers — by ‘angin’ on to outdated imperialist dogma
which perpetuates the economic an’ social differences in our society!
If there’s ever going to be any progress–
WOMAN: Dennis, there’s some lovely filth down here. Oh — how d’you do?
ARTHUR: How do you do, good lady. I am Arthur, King of the Britons.
Who’s castle is that?
WOMAN: King of the who?
ARTHUR: The Britons.
WOMAN: Who are the Britons?
ARTHUR: Well, we all are. we’re all Britons and I am your king.
WOMAN: I didn’t know we had a king. I thought we were an autonomous
collective.
DENNIS: You’re fooling yourself. We’re living in a dictatorship.
A self-perpetuating autocracy in which the working classes–
WOMAN: Oh there you go, bringing class into it again.
DENNIS: That’s what it’s all about if only people would–
ARTHUR: Please, please good people. I am in haste. Who lives
in that castle?
WOMAN: No one live there.
ARTHUR: Then who is your lord?
WOMAN: We don’t have a lord.
ARTHUR: What?
DENNIS: I told you. We’re an anarcho-syndicalist commune. We take
it in turns to act as a sort of executive officer for the week.
ARTHUR: Yes.
DENNIS: But all the decision of that officer have to be ratified
at a special biweekly meeting.
ARTHUR: Yes, I see.
DENNIS: By a simple majority in the case of purely internal affairs,–
ARTHUR: Be quiet!
DENNIS: –but by a two-thirds majority in the case of more–
ARTHUR: Be quiet! I order you to be quiet!
WOMAN: Order, eh — who does he think he is?
ARTHUR: I am your king!
WOMAN: Well, I didn’t vote for you.
ARTHUR: You don’t vote for kings.
WOMAN: Well, ‘ow did you become king then?
ARTHUR: The Lady of the Lake,
[angels sing]
her arm clad in the purest shimmering samite, held aloft Excalibur
from the bosom of the water signifying by Divine Providence that I,
Arthur, was to carry Excalibur.
[singing stops]
That is why I am your king!
DENNIS: Listen — strange women lying in ponds distributing swords
is no basis for a system of government. Supreme executive power
derives from a mandate from the masses, not from some farcical
aquatic ceremony.
ARTHUR: Be quiet!
DENNIS: Well you can’t expect to wield supreme executive power
just ’cause some watery tart threw a sword at you!
ARTHUR: Shut up!
DENNIS: I mean, if I went around sayin’ I was an empereror just
because some moistened bint had lobbed a scimitar at me they’d
put me away!
ARTHUR: Shut up! Will you shut up!
DENNIS: Ah, now we see the violence inherent in the system.
ARTHUR: Shut up!
DENNIS: Oh! Come and see the violence inherent in the system!
HELP! HELP! I’m being repressed!
ARTHUR: Bloody peasant!
DENNIS: Oh, what a give away. Did you here that, did you here that,
eh? That’s what I’m on about — did you see him repressing me, you saw it didn’t you?

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

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Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

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Lisa Hayes popped me an article by Denis Hayes, a man who suspiciously seems related to Lisa, “Fantastic new article by Denis Hayes about energy policy — please feel free to share far and wide!” Well, I am the biggest fan of Lisa and so here we go — my attempt to share this article a wee little further and wider: Climate Solutions: Charting a Bold Course A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

Opinion: Climate Solutions: Charting a Bold Course

A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

by Denis Hayes

More than 30 years ago, President Jimmy Carter called for a daring transition to a new energy future, an effort he likened to “the moral equivalent of war.” But the hard truth is that the United States is in far worse shape in the energy realm today than it was when Carter left office.

Since 1981, annual greenhouse gas emissions have grown from 4.7 billion metric tons of carbon dioxide to 5.9 billion metric tons. America imported 1.6 billion barrels of oil in 1981; by 2007 imports had ballooned to 3.7 billion barrels. Today, oil prices have surged past $130 per barrel, and the best evidence suggests that total global oil production is at or nearing its peak. Under President Carter, America dominated the world in renewable energy research, development, and commercialization, but in the ensuing decades our federal government has thrown away that lead.

With the economy now staggering from its addiction to oil, and with evidence of global warming having persuaded all but the knuckle-draggers, is America at last getting serious about freeing itself from carbon fuels?

Actually, no. Most environmentally sensitive politicians and even many national green groups are remarkably blithe that the Lieberman-Warner bill — a 500-page cap-and-trade law filled with more holes than a Madonna dance outfit — will take us there.

The tragedy is that we still have a chance to solve the global warming crisis, but we are blowing it by chasing false hopes in the form of an inadequate cap-and-trade bill.

Acting fast enough and on a large enough scale to avoid unthinkable climate consequences will require a more ambitious effort than the New Deal, the Interstate Highway System, and the Manhattan Project, all rolled into one. Serious efforts to stabilize the world’s climate will have dramatic consequences for industry, transportation, architecture, agriculture, leisure, and consumerism, and so, many of these changes will be fought tooth and nail — as was evident last week when Republican Senators attacked and derailed the Lieberman-Warner bill, forcing Democratic leaders to place the initiative on hold until a new president takes office.

The truth is that all our largest current energy sources will need to be replaced by new sources — over the ferocious opposition of the powerful companies that market them.

The story of how we got into this crunch is a tale of political opportunism and shortsightedness. For had America continued on the course we’d embarked upon in the mid-1970s, the task ahead would now be much less expensive, much less painful, and much more certain of success.

In 1979, after the Arab oil embargo, Carter announced that by the year 2000 America was to get at least one-fifth of all its energy from renewable sources — mainly solar energy, wind, and biofuels. The Solar Energy Research Institute, which I then served as director, was at the heart of this effort. Leading a team of scientists and analysts drawn from national labs and major universities, SERI prepared the detailed technical and policy blueprint to meet or surpass the 20 percent goal.

In 1981, halfway through his first year in office, President Ronald Reagan abandoned the 20 percent goal, reduced SERI’s $125 million budget by $100 million, and installed a dentist named Jim Edwards as Secretary of Energy. To demonstrate his contempt for the notion of alternative energy, Reagan ordered the solar water heaters ripped off the White House roof. We’ve never recovered.

The successive administrations of George H.W. Bush and Bill Clinton, bobbing along on a sea of cheap oil, did little to shift America’s economy to renewable energy sources. And for the past seven years, the United States has been led by a president who projects such a breathtaking marriage of arrogance and incompetence that his refusal to even acknowledge the reality of climate change has not generally been considered one of his more glaring flaws.

As climate science has grown increasingly clear, many corporate CEOs have become convinced that global warming has a human signature. The brightest CEOs of Fortune 100 companies realized that once the Democrats took back control of Congress, it would be only a matter of time before climate legislation was enacted. The next president, whoever it is, will demand action. These CEOs all wanted to be at the table — in Washington, if you aren’t at the table, you’re likely to wind up on the menu.

Environmental groups soon found themselves being courted by business leaders who recognized that the climate threat would require a serious national response. They formed the U.S. Climate Action Partnership and other alliances that offered benefits for environmentalists but also entailed subtle costs. The most obvious benefit was that environmental leaders are taken more seriously on Capitol Hill when they arrive linking arms with the CEOs of General Electric, Caterpillar, DuPont, and General Motors.

The cost was the natural downside of consensus building: Policies cannot significantly harm the core interests of any of the participants. When the participants include the world’s largest automobile company, the largest manufacturer of jet engines, the largest maker of mining equipment for coal and bituminous sands, etc., this is not an insignificant cost.

What emerged from this unexpected alliance was a consensus that the centerpiece of climate policy should be a cap on CO₂, generally applied as close to the point of emission as realistically possible. Additionally, there was widespread agreement that (a) between 25 percent and 80 percent of all emissions permits should be given away to major emitters for a transitional period; (b) the law should provide ample “offsets” available for purchase by companies failing to meet reduction targets; and (c) “safety valves” should permit relaxed enforcement in case greenhouse gas reductions cause temporary economic hardship.

Unfortunately, these are genuinely terrible ideas. They are not bad because they lack ambition; rather, they are bad because they move boldly in the wrong direction. They don’t merely ignore the way that the global economy responds to real-world policies; they ignore everything we have learned about human nature since Rousseau’s belief in humanity’s innate goodness crashed on the shoals of 18th-century reality.

So what should a serious energy and climate policy look like?

Carbon Must be Capped Where It Enters the Economy, Not Where It Leaves It

The backbone of any comprehensive policy to limit greenhouse gas emissions must cap carbon at the places — coal mines, oil fields, pipelines, ports — where it enters the economy. Instead, at the behest of corporate behemoths and their green enablers, our political leaders are focusing most of their attention on smokestacks, and when that is obviously impossible (e.g. with gasoline or propane) on refiners or distributors. They want to cap CO₂ where it enters the atmosphere — an approach that is guaranteed to fail because there are far too many point sources.

Europe has already attempted a cap-and-trade program, and it belly-flopped. Senators Warner and Lieberman, who should be applauded for at least acknowledging that global warming is a problem, failed to absorb some important lessons from Europe, including:

• The most important part of cap-and-trade is the “cap.” Any successful law must place an impermeable lid on the amount of carbon that enters the atmosphere. To whatever extent additional trees or windmills are used to “offset” additional carbon-based fuels, the exercise is self-defeating.
• In contrast to regulating a sea of smokestacks, the best course is to require carbon permits at the 2,000 sources where carbon enters the economy. It would be simple, straightforward, and impossible to “game.” It is vastly more effective than trying to police carbon dioxide wherever carbon is burned. In setting the number of carbon permits issued — and thus determining how much coal, oil, and gas can enter the economy — the government would be setting an absolute, easily-enforced cap on emissions.
• All carbon permits should be auctioned — not given away. In Europe, permits were given away to large carbon users to ease their transition to the new regime. Major polluters made cheap improvements, lowered their emissions, and sold their unneeded permits. This gave windfalls to the worst polluters, penalized companies that had already invested in efficient new factories and renewable energy, and helped guarantee that Europe would miss its Kyoto targets.Auctioning 100 percent of all carbon permits is fair and transparent; it eliminates backroom special-interest pleadings. By reducing the number of permits auctioned each year, the government can guarantee that its emissions targets are met.

Use Auction Revenues Intelligently

The most vital use for most of the revenues would be to serve such climate-related public purposes as building the infrastructure needed for a national “smart grid” for electricity and for high-speed electrified railroads, assuring large federal markets for the sunrise industries of the post-carbon economy, and finding ways to accelerate the solution of the climate problem through huge boosts in federal support for basic research. However, a portion of the revenues should compensate for the regressive nature of what is effectively a carbon tax, perhaps by using them to meet the shortfalls facing Medicare and Social Security and helping to underwrite training for green-collar jobs.

Promote Renewable Energy

Government has a long tradition of helping sunrise industries supplant their well-entrenched predecessors. Canals were encouraged as more efficient than horses. Railroads were viewed as a way to open the west. The interstate highway system replaced many of the functions performed by railroads.

Some renewable energy sources would benefit greatly from a focused, long-term federal commitment to R&D. Others are already poised to ride learning curves to lower prices through economies of mass production — but require guaranteed markets to elicit the necessary investment. (Computer chips went from being high-priced luxuries to cheap-as-dirt commodities only because the Air Force and NASA bought them in bulk until their prices fell to a level where the private market took over.)

The federal government should be buying photovoltaic devices in bulk and installing them on all federal buildings, military bases, and the backs of billboards, and pouring the power into the grid. The goal should be to grow the market in a rapid yet predictable way linked to constantly lower prices. The start-and-stop unpredictability of renewable energy tax credits over the last 30 years has severely undermined the wind and solar industries, and placed American companies at a huge disadvantage with foreign competitors. As recently as 1998, America was the world’s largest manufacturer of solar photovoltaics — a technology that was invented here. But Japan, with a long-term strategy, sped past the U.S. the following year. A few years later, led by Germany, much of Europe implemented tariffs that vaulted the solar field into hyperdrive. If current trends continue, annual global photovoltaic production by 2011 will be a stunning 30 gigawatts, of which the U.S. will contribute perhaps 4 percent.

Construct a Resilient Nationwide Smart Grid to Take Power from Anywhere to Anywhere

The arguments for a national smart grid are legion; the arguments against it don’t hold water. Many carbon-neutral renewable energy sources are intermittent or diurnal, and the best locations both for sources (sunlight, wind, geothermal) and for storage are widely dispersed. We need to be able to knit the nation together. Only the government can assemble the corridor rights to make such a development possible.

Get Serious about Automobile Mileage

In World War II — without Representative John Dingell Jr. to protect it from reality — Detroit was ordered to stop making cars and start making tanks. Today, Detroit needs to be ordered to stop making civilian tanks and start making cars. Manufacturers should be free to use any technology that can get 50 mpg by 2020 and 100 mpg by 2030. The world cannot afford yet another abysmal failure by the once-proud American automobile industry.

Build High-Speed Electrified Railways for Our Busiest Corridors

The answer to every intercity travel need is not an airplane or a car. America is the only industrial power on earth without high-speed electrified rail — a super-efficient mode of intercity travel that can be carbon-free. I don’t know a single American who has traveled on the bullet train from Tokyo to Osaka who hasn’t wondered, “Why can’t we do that from Boston to Washington? From San Francisco to LA?” It would require the same sort of government effort that built the interstate highway system — or, for that matter, the original railroads.

Set Strong Building Energy Performance Standards

We need to make all new buildings carbon-neutral by 2030, requiring vast increases in efficiency and walls and roofs that harvest energy directly from sunlight. The astonishing rate at which voluntary LEED standards have swept across the country suggests a deep hunger on the part of smart architects and builders for structures that will make sense throughout their 50-year lifetimes. We need to build on that momentum to create a new generation of energy efficient “living buildings.”

Train the Labor Force

Reversing climate change has an enormous potential to put America back to work. The greatest employment opportunities are for those who will transport and install solar modules, build and maintain wind farms, construct and operate the high-speed rail system and the “smart grid.” Programs, mostly at community colleges, to teach these new skills need to increase 100-fold, and a special emphasis should be placed on retraining the “losers” in the energy transitions — such as workers in coal mines and coal-fired power plants, etc. — and inner-city poor who have seen their job prospects disappear in the globalized economy.

The Time is Now

Following decades of political denial of climate science, America now lags far behind Europe and Japan in creating most of the basic building blocks for a carbon-neutral era. In several core renewable energy technologies, we have already been passed by China.

It’s not too late to get back in the game. But the global industry is rapidly expanding and maturing, and it has supportive government policies in Germany, Japan, the Nordic states, the Netherlands, South Korea, and China.

America has unparalleled scientific and engineering excellence, formidable financial muscle, bountiful natural resources, a democratic political system, and an entrepreneurial culture well-suited to helping to lead the world into a prosperous, carbon-neutral era. But we have been dragging our heels, as if this were a problem for our children to fix.

Global warming is our problem, and it’s time to get serious about solving it.

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps — and I wrote about it over on Marketing Conversation — and here it is below:

When we work with clients, we tend to create what are called Social Media News Releases. During out promotion of the new book by Jerry White called I Will Not Be Broken, we created the following SMNR. You can see a CMS version here and the official static version here. The inline version is pasted below — as you can see, it pastes pretty well, which is important when you’re expecting bloggers to “steal” code, content, HTML, links, photos, and graphics directly from the SMNR and into their blog via coppy-and-paste into their rich-text editor. One can surely use too much style and CSS fu that could result in a difficult-to-integrate into a blog. Also, when I get the press kit from the client, it is essential to boil down — reduce — the content into web-friendly content: PDF and Word needs to be converted to PNG, GIF, JPG, and HTML — that’s all that matters online. Finally, try to pre-size the images into post-friendly sizes because most bloggers don’t have the sort of set-up that would allow them to convert “press-ready” portraits and “full-size” images into smaller, thumbnails, for a website: do as much of the premastication and blog-ready HTML as possible and make it a simple matter for your blogger. The easier, the better. Be a valet to your blogger — a facilitator!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and a lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength and hope; and to turning tragedy into triumph

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale April 29th, 2008.
• The official I Will Not Be Broken web site http://www.iwillnotbebroken.org launched May 1, 2008.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a landmine accident, and has personally endured the pain of loss and the challenge of rebuilding.

As co-founder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Book Digital Downloads

Download the Introduction to I Will Not Be Broken Download Chapter 1 of I Will Not Be Broken Download Intro & Chap 1 of I Will Not Be Broken Combined

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of Every Second Counts

“We can choose happiness, even after the worst of times. Jerry White offers an excellent guide to navigating and overcoming the traumas we face in our lives.”
Deepak Chopra M.D., author of Buddha: A Story of Enlightenment

“This is an important book. Jerry White shares lessons learned from his experience recovering from a landmine accident to help trauma victims recover, survive, and thrive.”
Jane Goodall, author of Harvest for Hope

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines (winner of the 1997 Nobel Peace Prize), and a co-founder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength: “They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery: “We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis: “Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone: “Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy: “I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving: “Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival: “This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship: “Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward: “This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts: “Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe: “How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain: “Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life: “By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive: “No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith: “Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain: “I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving: “There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community: “We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Surviving: “Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People: “I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us: “Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything: “Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette: “What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need: “Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving: “I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero: “We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes: “None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us: “Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps: “The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

About Survivor Corps

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict, primarily through training and support of the organizations that serve conflict survivors at the local level.

Where does Survivor Corps work? Wherever communities are experiencing or recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, creating economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities. Learn more at http://www.survivorcorps.org

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:
Contact Daniel Krueger at dkrueger@survivorcorps.org

For More Information:
Contact Elizabeth Miner
eminer@landminesurvivors.org
202-250-3929
2100 M St. NW, Suite 302
Washington, DC 20037

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Every once in a while Abraham Harrison gets a great activist client. Clients like Jerry White and the gang at Survivor Corps really make it easy to be the World’s Best Boss, because my staff loves public affairs and non-profit work, that’s for sure — clients who do good works and work to change the world for the better. Last time was when we helped pass the Energy Bill in 2007, 35 by 2020, and now we get to rally our passion and help Jerry promote the launch of Survivor Corps, which coincides with I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, which is now on sale nationwide.

Anyway, we have put together a social media press release for both I Will Not be Broken and Survivor Corps and you should check them out. Feel free to read excerpts from the book and be my guest and enjoy the introduction and chapter one as a PDF download — sort of a “try before you buy.” We’re going to be doing a blogger outreach starting this weekend and we’re excited about it — we’re motivated and dedicated. Wish us luck!

I Will Not Be Broken: Five Steps to Overcoming a Life Crisis
by Jerry White

Copies of I Will Not Be Broken Now Available Online and at Stores Nationwide

Leveraging personal experience and lifetime of wisdom, landmine survivor Jerry White outlines a very specific five-step program to coping with disaster; to achieving strength
and hope; and to turning tragedy into triumph

Quick Links: News Facts | About I Will Not Be Broken | Reviews and Testimonials | About Jerry White | The Five Steps | Various Excerpts | About Survivor Corps | Contacts | Multimedia Elements | Additional Resources | Join Our Mailing List

News Facts

• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White went on sale start April 29th, 2008.
• The official I Will Not Be Broken web site will be launched on the week of April 28.
• I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White will be available as an Audiobook
• Jerry White, author of I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, is available for blog, podcast, and vlog interviews.

About I Will Not Be Broken, a Book by Jerry White

From a co-recipient of the Nobel Prize for Peace and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Tragedy happens to everyone. Whether it’s the loss of a loved one, a painful divorce, or a serious injury, we all face unavoidable moments that divide our lives into “before” and “after.” These events take a heavy toll on everyone, but there are those who have muscled their way through tough times and emerged stronger, wiser—even grateful for their struggle. Jerry White is one such example. In 1984, he lost his leg—and almost his life—in a tragic accident, and has personally endured the pain of loss and the challenge of rebuilding.

As cofounder of Survivor Corps, White has connected with thousands of victims of tragedy, and in I WILL NOT BE BROKEN, he shares their collective wisdom, which he distills into an effective five-step program for turning tragedy into triumph:

• Face facts
• Choose life
• Reach out
• Get moving
• Give back

In their own words, his fellow survivors share their stories—a group that includes the well known like Lance Armstrong, Elie Wiesel, and the late Princess Diana, but also everyday people including soldiers and veterans of the military. With compassion, White takes readers through the process of not only enduring tragedy and victimhood, but going on to thrive.

Reviews and Testimonials

“In I Will Not Be Broken, Jerry White brings his insight and experience to bear expertly for those facing life’s unexpected challenges. He embodies the spirit of survivorship.”
Lance Armstrong, co-author of EverySecond Counts

“I have visited landmine survivors around the world with Jerry White. I have seen him reach out to others and walk with them on the path from victim to survivor. His courageous personal experience is a beacon for all who are searching to recover and reclaim life.”
Her Majesty Queen Noor of Jordan, author of Leap of Faith: Memoirs of an Unexpected Life

About Jerry White

Jerry White is a global survivor activist who has dedicated his life to helping victims of violent conflict. While camping in Northern Israel in 1984, he stepped on a landmine, and he spent nearly six months in Israeli hospitals learning to walk on an artificial leg. Since then, he has become a recognized leader of the historic International Campaign to Ban Landmines, co-recipient of the 1997 Nobel Prize for Peace; and a cofounder of Survivor Corps. He has testified before the US Congress and the United Nations and appeared in hundreds of media interviews and profiles.

The Five Steps of I Will Not Be Broken

1. Face Facts. One must first accept the harsh reality about suffering and loss, however brutal. “This terrible thing has happened. It can’t be changed. I can’t rewind the clock. My family still needs me. So now what?”

2. Choose Life. That is, “I want to say yes to the future. I want my life to go on in a positive way.” Seizing life, not surrendering to death or stagnation, requires letting go of resentments and looking forward, not back. It can be a daily decision.

3. Reach Out. One must find peers, friends, and family to break the isolation and loneliness that come in the aftermath of crisis. Seek empathy, not pity, from people who have been through something similar. Let the people in your life into your life. “It’s up to me to reach for someone’s hand.”

4. Get Moving. Sitting back gets you nowhere. One must get out of bed and out of the house to generate momentum. We have to take responsibility for our actions. “How do I want to live the rest of my life? What steps can I take today?”

5. Give Back. Thriving, not just surviving, requires the capacity to give again, through service and acts of kindness. “How can I be an asset to those around me, and not a drain? Will I ever feel grateful again?” Yes, and by sharing your experience and talents, you will inspire others to do the same.

On Strength:

“They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger. Experience has taught me that happy endings can never be taken for granted. They must be chosen.”

On Surviving and Recovery:

“We are surrounded by survivors who have gone before us, and their examples will help mark the way forward. Their experiences show us that, with the right support, everyone can recover and thrive. As we overcome hardship, there is laughter and hope and love waiting for each of us. But it is crucial for us to want those things.”

Growing Stronger from Crisis:

“Is there really a way to grow stronger in crisis? You bet there is. I am convinced we not only can toughen under pressure, but also soar. Why? Because I did. And I have watched thousands of others transform tragedy into growth.”

The Bell Tolls for Everyone:

“Because life will happen to all of us. Violence and terror can be visited upon just about anybody these days. Life explodes, and nothing is ever quite the same. I’m not just referring to a personal injury or illness, but also to the world where headlines of terrorism, violence, and natural disaster assault us with increasing frequency. Some of us seek consolation in the belief that tragedy is happening somewhere else, far away. But, eventually, the bell tolls for you.”

How to Move Forward After Tragedy:

“I hope my story, and those of friends I’ve met around the world, will flicker light in the dark tunnel where too many people feel trapped in pain. Even better, the survivor stories in these pages can teach all of us about moving forward. All of us need to learn to manage life’s explosive moments. Life may change in an instant, like mine did in Israel, but instead of dreading them, I want to encourage all of us to honor our toughest dates—the tragedies that bind us—in an effort to transform victimhood into survivorship.”

Moving from Victimhood to Survivorship to Thriving:

“Over the past twenty years, I have met and talked ‘survival’ with everyone from the famous—Diana, Princess of Wales, Elie Wiesel, King Hussein and Queen Noor of Jordan, John McCain, His Holiness the Dalai Lama, Lance Armstrong—and the not so famous but equally strong—Katie, Ken, Elizabeth, Colleen and others. Each has something to teach us. They don’t just get by. They thrive. That’s what I aspire to do.”

The Path to Survival:

“This book illuminates the path to survival—five steps that can guide a person from tragedy toward a new life of renewed purpose and hope. The steps are not always sequential; they can be taken simultaneously. They can also spiral, skip and repeat. Survivorship is different for each individual. But anyone who has overcome adversity and learned to thrive has come to understand the power of each step.”

Princess Diana on Survivorship:

“Princess Diana understood that to survive means to endure something that could have killed you or ‘taken you down.’ Like the loss of a son or daughter. Like stepping on a landmine. These are experiences terrible and terrifying. Such trauma presents a threshold. The outcome, positive or negative, is not pre-ordained. We can do things to foster resilience and strength going forward. Can you recall your date? Your own before-and-after moment, when life is cut in two by horrible pain or shocking news?”

Facing the Facts to Move Forward:

“This terrible thing has happened. It can’t be changed. So, now what? There’s little point wishing you hadn’t gotten into that car, or gotten the tumor, or been fired from that job. We must face some brutal facts of the here and now. It’s normal to question, but you will never get a satisfactory answer, and you’ll only waste time. The past is the past, and facts are facts.”

Your Emotions are Facts:

“Emotions are facts too. But it is quite common to deny the initial experience. This is not happening to me. I will wake up from this nightmare soon. It is also quite common to feel the most intense range of emotions after a loss or crisis.”

How to Survive a Catastrophe:

“How can we use the facts that confront us with unpleasant truth to help us survive catastrophe? Facing facts is so hard because it demands that we come to grips with our worst fears. It means admitting what we really think about disability, deformity and death—all scary stuff. Most of us would prefer to look away and carry on our merry way without thinking about these things. But without a closer look in the mirror, examining the wrinkles of our traumatized life, we can’t make sound decisions, and then proceed to change and grow.”

On Crisis and Pain:

“Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire. When something disrupts our life, how do we move forward? I’ve seen it time and time again in my work with victims of war atrocities—there are those who fight for their lives after devastating loss and those who succumb to their suffering. Why the difference? To truly thrive, we must consciously choose for our lives to go on in a positive way. I have had to do it more than once. Most of us have, or will.”

Choose Life:

“By choosing life we step across the second threshold of survivorship. It may be one of the hardest steps. It requires imagination and perspective in the midst of pain. It comes on the heels of brutal facts and a long look in the mirror to see who we are and where we stand. How do you choose your way forward with scars and bitter memories? You don’t let your situation define you. You reframe how to think about it. You choose humor and connections and love—you choose to live. One of the essential ways we start to embrace life is by reaching out to others.”

It Takes a Village to Survive:

“No one survives on their own, and no one thrives alone either. Yes, you might feel an excruciating loneliness after one of life’s hurtful blows. But we are simply not built to survive solo. Isolation will kill us, not protect us. We humans are social animals made for community. Even when family and friends annoy the hell out of us, they remain an essential part of our survivorship.”

Calling to God and to Faith:

“Sometimes it feels as if we have no instruments, we have no leader, we have nothing. That’s when many of us call out to God. For many it takes a crisis, but in our darkest moments, most of us will reach out spiritually. It’s a cry for divine help. We need someone—anyone—out there to understand. Our prayers reflect an existential plea for empathy in the universe. I believe this is a great and useful thing. I can’t encourage people enough to pray, and then pray some more. Call out. Reach out. Your questions and search for meaning are enormously important. They reflect a desire to Choose Life and Reach Out simultaneously. Whatever you believe, religion can offer a positive source of social and spiritual oxygen.”

On John McCain:

“I am always impressed by the strong bond among veterans, including well-known American prisoners of war in Vietnam such as John McCain. Their military code of conduct inculcates an attitude of mutual survival, with duty to country and to family. When I first met Senator McCain over lunch in the Senate dining room, I was immediately struck by his stubborn survivor spirit. McCain credits his five-plus years of perseverance in the face of torture to his sense of duty to and camaraderie with his fellow navy men and prisoners, and a sense of honor instilled in him by the military careers and character of his father and grandfather.”

Surviving and Thriving:

“There is a difference between surviving and thriving. Thriving requires tapping into our gratitude and drawing on this well to give to others. Studies on gratitude and giving are starting to proliferate. Why? Because people are catching on to the secret of happiness—giving, not getting. It turns out that by giving we end up getting as well. It’s a loop. Ralph Waldo Emerson said, ‘It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.’”

We Benefit from Community:

“We benefit from belonging, from contributing to a bigger thing called community. We all have a role, with talents and gifts to deploy. Each act of generosity seeds good will. Even by listening to another person tell their tale of woe—thereby affirming their path—you can help build community. Each of us is born with talents and gifts. And they are meant to be deployed, not for simple survival, but for the good of the community. A body is also a metaphor for community, and if any one part is hurting, the whole body is weak. We need to shore each other up and make sure we acknowledge with appreciation people who pray, forgive, connect the unconnected, and serve the more vulnerable among us.”

On Victimhood and Serviving:

“Why do some people stay victims? Well, it’s strangely comfortable—a kind of defense mechanism after disaster strikes. We welcome sympathy in our hour of need. And then we invite it. Eventually, we must break the victim habit and resume taking full responsibility for our future.”

Survivors are Everyday People:

“I’m here to tell you that survivors are everyday people in the car next to you, behind you in the grocery store, next door mowing the lawn. I meet these people everywhere, from every walk of life, on every continent. I only wish I could share more of their stories. I hope their examples will teach and inspire you to want to thrive. Just think: if someone can overcome that level of crisis or abuse, then maybe I can hang in there too, just long enough to get through my crisis.”

Life Experiences Nourish Us:

“Life experience will nourish and make us stronger. For example, studies of emergency personnel indicate that having survived one traumatic experience increases resilience and, in a sense, inoculates workers who will face subsequent traumas at work. Most of us can point to early life experiences that afford us at least some practice in building resilience.”

Survivors can Survive Anything:

“Josephine Hart observed, “Damaged people are dangerous. They know they can survive.” Every time we come through tough times, we should feel some sense of pride and achievement. After all, getting through the experience may have been the hardest thing we’ve ever done. And we might be surprised to discover an inner voice and competitive spirit coaching us: I refuse to be taken out by what happened to me. I will not be defeated by this. I still believe in the possibility of the future. Even when our loss is the death of a beloved, and we may not feel like going on without them, we still honor their memory by healing and living strong.”

Empathy Etiquette:

“What do survivors say has been helpful during their tough times? I call it “empathy etiquette”—the way to support survivors in crisis by putting yourselves in their shoes. The good news is we can learn empathy etiquette, much like we can learn resilience. When we are going through something for the first time, neither we nor our friends know exactly how to behave. Nothing seems normal or real in a life-threatening storm.”

On Reading People in Need:

“Just be ready to pick up on the hints people in crisis my give as to what is needed at any particular time. Try to make it about that person and not your own hang-ups or past traumas. Maybe your friend wants you to come by every day. Maybe it’s just once a week. You must assess and reassess the situation. Be open. Be kind. Bring food. Then run the vacuum and wipe down the kitchen counters after putting the leftovers away in the fridge.”

Grace is a Key to Surviving:

“I think grace, in part, is what allows survivors to bring meaning to our stories. It’s available to all of us—moments of awakening. Without meaning, you may survive, but you will never inspire. And without meaning, you cannot ultimately thrive. Finding meaning in our lives is a way to dispel darkness and break through the barriers that imprison us.”

On Heroism and Being a Hero:

“We don’t always have to look for larger-than-life heroes. We can be heroes for each other. We are just ordinary folk wanting to endure and live life well, even during the rough patches. But we can all benefit from role models who not only overcome adversity, but find the wherewithal to give back and serve the broader community. This is how we complete the cycle of survivorship, transforming our tragedy and blessing others in the process.”

Heroes Don’t Call Themselves Heroes:

“None of the survivors interviewed in this book would call themselves heroes, or particularly courageous, for that matter. They simply did what they had to do.”

Thrivers Are All Around Us:

“Thrivers are all around us, not distant in history or geography. They are most often applied optimists. Pessimists can also thrive, but they have to work a bit harder to push through their tendency toward negativity. Similarly, introverts sometimes find it harder to thrive than extroverts, given the need to reach out for support during and after a crisis. The key is to know yourself so you can work with or compensate for your natural tendencies.”

Final Words On The Five Steps:

“The Five Steps on our survivor journey offer a way not just to recover, not just to survive, but to thrive. Step by step, we find power to convert our dates—the days that change us—to become more than we were before the illness or the accident. We understand survivorship is anything but linear: it’s a process that involves three steps forward, a flashback or two, and then a leap ahead. Each of us is a mixed breed of survivor and victim. Some days we can exhibit healthy survivor behavior and then reveal less attractive victim behavior the next. No one is perfectly resilient or consistent. But we progress, day by day, step by step, if we want.”

Around the globe, people are inflicting harm on one another on an alarming scale with alarming ease. There were approximately 250 wars throughout the 20th century. Today, there are more than 39 conflicts raging in the world –from armed conflicts in Latin America to the wars in Iraq and Afghanistan to genocide in Darfur.

More than 35 million people have been displaced from these conflicts—innocent people who have been robbed of their dignity, their homes and their livelihoods. With no hope or tools to rise above their circumstances, far too many victims lash out, seeking revenge for their plight and perpetuating the cycle of violence and suffering. Something has to be done to break this downward spiral.

Survivor Corps operates under the credo that no one is better equipped to change the world than those who have been most scarred by what’s wrong with it. There is a way to break the cycle of violence, and it begins with showing survivors a new, more hopeful way forward.

What is the Survivor Corps philosophy? No one is better equipped to change the world than those most scarred by what’s wrong with it.

Whom does Survivor Corps you serve? We serve people who have been injured by global conflict. Primarily through training and support of the organizations that serve victims of conflict.

Where does Survivor Corps work? Wherever communities are recovering from conflict – currently in over 50 countries.

Why should I support Survivor Corps? We have a ten-year track record of results, improving health, economic opportunity, and changing laws & policies for survivors of conflict.

How does Survivor Corp work? We work across the spectrum of issues and organizations that affect the lives of survivors.

Can Survivor Corps really solve this problem? Yes. We believe that by showing individual survivors a new, more hopeful way forward, we can help break the cycle of violence.

Survivor Corps provides the tools and support survivors need to rise above their injuries and give back to their communities.

For more information about Survivor Corps, visit: http://survivorcorps.smnr.us

Contacts

For Press Inquiries:

Contact Daniel Krueger at dkrueger@chrisabraham.com

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Additional Resources

“Martin Summers, the Former East European projects officer for the New Economics Foundation talks about present day money matters as we slide down a slippery slope.”

Via YouTube via Memes.org, The Coming Economic Collapse

I was cruising food blogs tonight for a client of mine and I stumbled upon an article over at the Cookthink Blog called NPR: Understanding the economics of French toast. Wow, this is very interesting, check this out — it really reminds you how profoundly bio fuels take food out of our mouths — in this case, by upping pricing on staple ingredients, just like Mark warned over on Biodiesel is Food Not Fuel by Mark Harrison:

On Sunday night, I caught a great story on the rising costs of food, all told through the lens of French toast.

For one baker in DC, 100 pounds of wheat flour has gone from $18.50 to $54.00, an 190% increase from this time last year. Eggs have gone from $1/pound to $1.50/pound. Just taking into account the increase for flour and eggs, one 600-pound batch of brioche dough costs the baker $162. This time last year, that batch was $55.

Factor in the rising demand for bio-fuels, the rising global demand for beef and the increase in fuel costs, and you have an environment where, as an economics professor from Duke says, the price of “everything has gone up.”

I got to spend some time hanging out with Martin Marty at Renaissance Weekend a couple years ago. All I knew about him was gleaned from lunches, dinners, and panels together. During last night’s run, my friend Marty Marty started speaking into my iPod earbuds in the form of an interview on Speaking of Faith, America’s Changing Religious Landscape: A Conversation with Martin Marty Download MP3, Listen, Podcast, and uncut interview with Martin Marty (1:38). God bless Martin Marty and thank you, Krista Tippett.

Transcript of America’s Changing Religious Landscape: A Conversation with Martin Marty

Billboard:

Krista Tippett, host: I’m Krista Tippett, today a conversation about religion in America, with one of the great public theologians of our time, Martin Marty. For decades, Martin Marty has been watching developments that are now the stuff of daily headlines: the rise of religious fundamentalism across the world, the decline of the Protestant majority in American culture, and the vigor of evangelical Christianity in American life. Marty offers historical and personal perspective.

Mr. Martin Marty: I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts, and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both.

Ms. Tippett: Martin Marty on America’s changing religious landscape. This is Speaking of Faith. Stay with us.

[Announcements]

Ms. Tippett: I’m Krista Tippett. For decades, Martin Marty has been watching developments that are the stuff of daily headlines and partisan rhetoric: the vigor of evangelical Christianity in politics, the decline of the Protestant majority in American culture, and the rise of religious fundamentalism around the world. Today we’ll probe the historical perspective of this leading scholar of religion. We’ll discuss what’s really new in religion as a force in American culture, politics, and daily life.

From American Public Media, this is Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Martin Marty has been called the foremost interpreter of religion in America today. The National Book Award, the National Humanities Medal, and the Medal of the American Academy of Arts and Sciences are just a few of the honors he has amassed. He’s served on U.S. presidential commissions and directed a visionary research project on religious fundamentalism. The University of Chicago Divinity School, where he taught for 35 years, has created the Martin Marty Center to continue his work on public religion.

But for all his celebrity and scholarship, Martin Marty draws crucial insight from his own personal grounding in the mainstream religious life of American culture. He began his working life not as a scholar but as a pastor. He was born into a Lutheran family in 1928, in the Nebraska of Dust Bowl and Depression, where his father was a teacher and a church organist.

Mr. Marty: We were a churched family, of course, it was my father’s profession, and I’ve reminisced with some folks about how I got babysat next to the organ bench and had to sit through long funerals as a child, and somehow it didn’t turn me off from it all. I have a brother and a sister, and the three of us were well-schooled in literature and music and art, and also a very close basic sense of the faith of ordinary people, and I’ve tried to keep some sense of that in my lifework.

Ms. Tippett: Much of Martin Marty’s investigation into American religious life has centered on the dominant majority religion at the heart of our culture, the many denominations of mainline Protestant Christianity. But in our time, surveys show that majority is disappearing even as many Americans perceive the influence of evangelical Protestant Christianity to be growing. In his 2004 book, The Protestant Voice in American Pluralism, Marty describes the centuries from 1607 to 1955 as an era in American history in which “Protestants ran the show.” That began to change and take on new dimensions in the 1960s, an era vivid in the American popular imagination for political movements and the Vietnam War. For Martin Marty, it was also a decade of astonishing religious turning points whose significance went unnoticed. I asked him to walk me through the religious watersheds of the 1960s that began to erode the dominance of mainline Protestantism.

Mr. Marty: The biggest single event that hit this country happened in Rome, and that’s the Second Vatican Council. That is, Protestantism always knew what it was because it knew what Catholicism was, and it was over against that. Suddenly, Catholicism is friendly. It moves out into the public sector. The GI Bill puts Catholic young people into universities. They soon became the most educated group in the country, and Protestants were thrown off balance by that.

Secondly, it’s the beginning of the surge of evangelicalism within Protestantism, which — in those days, I imagine a lot of the Protestant leaders kind of sneered at Billy Graham and looked down their nose at tent revivals and so on and didn’t pay much attention to see how it was coming. And suddenly in the ’60s, I visited Berkeley, you had the Jesus People, little girls getting baptized in their bikinis, and change of worship from a certain kind of formality. The rock bands were coming in. And another huge infusion was an awareness of the religions of the East. You might keep going to your Presbyterian church, but you start doing yoga and you start doing Buddhist disciplines, etc. And you didn’t stop being Presbyterian, but you were of a different sort. You didn’t take it all for granted.

Ms. Tippett: I also think that something we’ve lost a memory of is how much tension there was between Catholics and Protestants, right, in this country, between different kinds of Christians, in a way that is absolutely unimaginable now. And I mean, personally for you, was that shift surprising?

Mr. Marty: I, in 1956, was invited to join the staff of The Christian Century, which was the towering Protestant voice. Today it still is, if not towering, a strong voice, but it’s ecumenical. It has a lot of Catholic writers; it has a lot of evangelical writers. But at that time, it was Protestant, and it was anti-Catholic. In 1950, on the cover of The Christian Century, there was an article, “Pluralism, A National Menace.” Pluralism was they’re worried about Catholicism. When I joined the staff five years later, pluralism was the best game in town. My first visits to campus, you always had one priest, one minister, one rabbi; that was called pluralism back then. But through that all, the Protestant still was in a privileged position. It simply was a kind of a reflex: ‘We’re the largest. We’re the ones who left our stamp on America’s literature, its poetry, its statecraft, etc.’

I’m going to say something in case I’m sounding critical.

Ms. Tippett: You can sound critical if you’d like to.

Mr. Marty: I’d be happy to be critical, but I don’t want to be distorting what I want to be. And that is to say, for all of that reflexive sense of establishment, I think I’m being a neutral, value-free historian when I say I don’t know any time in human history that somebody that powerful yielded that gracefully. In the previous century, Protestantism was often used — white Protestantism — to enslave, and it was used to justify the reservating of the Indians. But in the 20th century, Protestants have sort of said, ‘All right, you’re making your case. We’ll make room for you.’ They weren’t doing that much before the mid-’50s, but from then on in, they have done it even at the expense to their own identity.

Ms. Tippett: And I’m sure you’ve read these statistics that are now coming out, that perhaps today or tomorrow or six months from now, there will no longer be a Protestant majority in this country. And it depends on how people measure these things but, still, it seems significant when what is replacing the number of people who say that they’re Protestant are more people who say that they have no religion at all. In fact, it’s very high among people who were born in 1980 or later. And then there’s a category that’s doubled, of people who call themselves just Christian, right, who don’t identify with a specific tradition. How do you explain these statistics?

Mr. Marty: First of all, I think that Protestantism and Catholicism have very common fates here. They both have had trouble holding their younger generation. In some respects, the Protestants, Catholics, and Jews of the northern part of the United States share a lot with Canada, which is far less involved with church, or Western Europe, which is far, far less involved. Incidentally, that little section, I call it the spiritual ice belt: Western Europe, the British Isles, Canada and the northern U.S. We are really exceptions in the world, and we are really having a hard time catching up with understanding the rest of the world.

Protestantism is not in trouble around the world. I am a Lutheran, and we’ve had 300 years to get about eight million people. In 15 years from now, the African Lutheran churches will have added as many people as it took us 300 years to get. And that’s true of many other Protestantisms and Pentecostalisms. Every day there are 23,000 new Christians in sub-Saharan Africa, and half of them would be called Protestant, if often in the Pentecostal version. So around the world, it’s not a losing force. No longer, however, does it make the reference it once did to Western Europe and its daughter, the United States.

What will that mean for the United States? I don’t think we’re going to wake up some day and see total change. There’s a strange thing that hundreds of years after the vital life of a religion is past, there’s still a strong influence. We’re still living off some of the Greek religious influences. We’re living off a lot of medieval Catholicism. Our very universities are inventions of that. Our hospitals are inventions of that. So in a sense, meanings, ideas — in this case, ideas of liberty, freedom — that came very often from Protestants will live on even if not everybody goes to church. Still, the churches have been the places where these stories get renewed regularly.

Ms. Tippett: OK. I mean, I just wonder, personally, is this something that troubles you?

Mr. Marty: I don’t think I wake up in the morning having great worries about that. You can tell from what I’ve said I have a global view of humanity and of religion, and it moves around a lot. In the 1930s a great Catholic, Hilaire Belloc, said, “Europe is the Faith, and the Faith is Europe.” Well, that was true then. Now the cathedrals are empty, but their granddaughters are full in Latin America, Asia, and Africa. I certainly think that some things borne by the Protestant message would be a great loss. One of its gifts to America was its sense that we’re scripted. It’s a scriptural faith, it’s a Christ-centered faith, but it doesn’t mean that all virtue and all morality goes with you. And I think that’s been a nice irritating voice in classic Protestantism, which is, no matter how far along you’d come, God was holding you to a higher standard.

Ms. Tippett: Religious historian and author Martin Marty. One of the most popular of his over 50 books is Pilgrims in Their Own Land: 500 Years of Religion in American. He is considered by some to be a bridge between the devotional and scholarly worlds of liberal mainline Protestantism and evangelical Christianity.

Ms. Tippett: Let’s talk about evangelical Christianity, which at the same time that there are some statistics of people becoming less religious, there’s certainly a sense that religion in some ways is more of a force now. I mean, I think there would be people who would take your phrase, “When Protestants ran the show,” and say that a certain kind of Christianity is becoming almost a controlling force or, you know, we have an evangelical Christian in the White House. I mean, how are you observing what’s happening now, with your broad view of things and of history?

Mr. Marty: I think those of us who write this kind of history are a little puzzled by the naiveté of the — well, people in journalism, in the media, in the general public, who think all this just got invented in the last four years and couple months. It has very deep roots. I trace it not to the ’20s. Nobody cared about the religion of Harding, Coolidge, Hoover. And Roosevelt was a mainline Protestant, Episcopalian, and he could draw upon these themes very much. Harry Truman was a salty Baptist. Truman and Carter and Clinton, the three Baptist presidents of the century, know the Bible best. They can just recite reams of it at any moment. Eisenhower started having Billy Graham come by. When we say “evangelical” today, it’s almost a long shadow originally of Graham. Today, evangelicalism is multi-headed. It’s all over the place. You can’t really generalize about it much anymore, but in its purer form, it came up in that way.

And, yes, in ’64, they really galvanized around Barry Goldwater and the kind of conservatism. And they didn’t get very far because he didn’t get very far, but they got angry about being dismissed and so on. In 1976, when Jimmy Carter ran, he’s the first one who would say, ‘I’m born again,’ first one to say, ‘I had a personal experience with Jesus,’ but they soon dropped him because they didn’t like him politically. Ronald Reagan was not born again, but he was friendly to them. But you could see this long trend coming.

Robert Handy, one of our major historians, once wrote a little book on The American Religious Depression, 1925–1935, because the mainline churches were already beginning to lose some of their membership, their status. They were depressed. But Joel Carpenter, another historian, has since pointed out, through it all the fundamentalists who’d been disgraced in the 1920s started organizing. They bought radio stations. They started Bible colleges. They had magazines. And they were building a world inside the world. And suddenly along come people like Billy Graham and presidents who favor it, and you have a very different kind of pattern, so that by the time — I would say by the time of Ronald Reagan, it became so vivid that the normal clergy in the White House would be evangelists, usually, until recently, of a rather moderate sort.

Ms. Tippett: It also seems to me, though, that a mistake is made in media in lumping together — as you said, evangelicalism is a — there’s a multiplicity of evangelicalism, and evangelicalism has a very different history and theology in some cases from Pentecostals and certainly from fundamentalists, although there is some overlap. How would you explain the distinctions?

Mr. Marty: All right. To the sociologists, the slightly more than one-fourth of America that would be called evangelical includes fundamentalists, evangelicals, Pentecostals, Southern Baptists, and conservative Protestant denominations. And they really have tremendous differences except when they converge on highly focal and, let’s say, useful political points: gay marriage or something of that sort. But for the most part, they’re much more diverse.

Until around the turn of the last century, all Protestants were called evangelicals; all evangelicals were called Protestant. During the century, though, you started having the liberal churches accenting more the Biblical story applied to social life, economic life, cultural life, whereas those who were evangelical started dealing with private life, personal life. That still goes down in our own time.

Ms. Tippett: Why did that happen? How did that happen?

Mr. Marty: Well, I think the Protestants who ran the show had the sense that you can pass a law and get rid of slavery, you can join secular people to get antitrust laws, you could have child labor laws. All the while then, the revivalists, Billy Graham’s ancestors — the greatest being Dwight Moody, a Chicago evangelist — looked out at the world and saw it in trouble, and he said, ‘The world is a flood, and God gave me a lifeboat and said, “Moody, rescue all you can.”‘ And I think they concentrated on heaven, on saving souls. And then on moral issues, they chose those over which an individual could have control: You shouldn’t gamble. You shouldn’t swear. You shouldn’t drink.

Now what’s so interesting today is, what have come to be called social issues in recent campaigns are not social, they’re personal enlarged. In other words, the evangelicals and the fundamentalists and the Catholic conservatives concentrate on what goes on in the bedroom, and they don’t talk much the way classic Protestants did about should the government be involved with poverty, with waging peace, all of those kinds of things. It’s been their genius to organize that in our own time so they have great political power. The Republican Party in particular has seen that that can be amassed and help get votes for things outside of the bedroom.

Ms. Tippett: Although there certainly are Catholics and evangelicals who are mobilized around poverty and those more classic kinds of social justice issues.

Mr. Marty: Oh, my, yes. Catholics are very much upfront. And some of the strongest social involvements of today are among evangelical Protestants. But that kind of Catholic and that kind of evangelical and that kind of Protestant are themselves in a kind of a loose coalition today. Not as powerful as the personal morality people, but there’s a lot of power there. A lot of witness goes on.

Ms. Tippett: Religious scholar and author Martin Marty. I’m Krista Tippett and this is Speaking of Faith from American Public Media. Today we’re exploring Martin Marty’s historical and personal perspective on the changing religious dynamics in American culture. For a half-century, he has studied the effect of increasing pluralism on American Christianity. He’s also been a visionary scholar of religious fundamentalist movements around the world.

Ms. Tippett: I want to talk about the Fundamentalism Project that you did but, I mean, before we actually talk about fundamentalism, I’d like to note something that I thought was very interesting. I was reading your address that you gave at the conclusion of that project to the American Academy of Arts and Sciences. You titled it, “Too Bad We’re So Relevant: The Fundamentalism Project Projected.”

I’ll just read this quote: “The Fundamentalism Project scholars have found that fundamentalists tend to turn intimate and private issues into public affairs. Concern for the zones of life closest to the self — world view, identity, sexuality, gender differentiation, family, education, communication — tend to take priority over macroeconomic concerns.”

So my question to you is, is there something at the origins of fundamentalism that is also moving our culture as a whole right now?

Mr. Marty: OK. One quick word about fundamentalism. The fundamentalism we studied, to which you’re referring, is not your friendly neighborhood fundamentalist down the block. Our assignment was to study the militancies. When we started this, a historian friend said, ‘When you’re studying American fundamentalism, Marty, remember there are no machine guns in the basement of the Moody Bible Institute in Chicago.’ We were really studying a different kind of thing there, and yet there are certain things everybody had in common.

In the roots of fundamentalism in our culture, it started, of course, anti-evolution, anti-biblical criticism, and then it started taking a moral cast. But its moral cast, again, was the things that you should take control of. Virtue, advice were their big terms, not social justice and social change. Take what is a virtuous person; pass laws to promote that virtue. And I certainly am leaving a wrong impression if I’m suggesting that bedroom and clinical issues don’t have social consequences. They have huge social consequences. If divorce becomes more easy and grows and families disintegrate and children don’t have models in the parental world and they’re not educable, it’s a huge difference in the culture. So they don’t have a monopoly on it either in its invention or its present carrying out, but I think more of them restrict their energies to that and, again, it’s a very politically popular thing to do.

Ms. Tippett: But here’s my question: This description that you gave of fundamentalism, that people turn to intimate and private issues and that these take priority over macroeconomic concerns, could actually, I think, describe maybe a majority of Americans this year. So what I’m wondering is if there’s something that you see that gives rise to that tendency within fundamentalism that is actually alive in our culture as a whole right now.

Mr. Marty: I think two things are going on. On one level, around the world people are having trouble with their identity, their belief — whom do I trust, who trusts me? And so a phrase we used in The Fundamentalism Project, around the world, there is a massive, convulsive ingathering of peoples into their separatenesses and over-againstnesses, to protect their pride and power and place from others who are doing the same thing. Now, look at American life. We don’t do it the way they do it in Saudi Arabia or Afghanistan. We don’t veil women or anything like that, but we’re clustering more tightly. ‘We’re the virtuous, and they’re the vicious. We’re the good, they’re the evil.’

Ms. Tippett: I guess I’m still wondering how you understand the human and spiritual–maybe not theological, but the spiritual roots of this focus that seems to have become so definitive in our public life, on private issues of morality as the issues of morality.

Mr. Marty: I think that all through Christian history, anything related to sexuality was troubling and exciting. Clerical celibacy for 1700 years in Catholicism shows this, how much of an upheaval was caused when Martin Luther got married and when the Protestant clergy married. Every change in sexual mores is troubling because that’s so close to the roots of creation and transmission of life. Now what’s happened in our own time, I argue, every church body from the Mennonites to the evangelicals to the Roman Catholic Church are torn up over two words: sex and authority. By sex, I mean everything in the biological cycle, from in vitro fertilization or stem cell research, abortion, birth control, cohabitation outside of marriage. All these things are troubling all the churches, some of them sweeping…

Ms. Tippett: And dividing people in them.

Mr. Marty: Oh, yes. Some people sweep these things under the rug or close their eyes to it or whatever. But I think it’s very hard to get to the root of your part of the question as to why this longtime concern for personal morality, sexual morality, suddenly became so politically powerful. On one level, let’s be honest, it’s very exploitable. Everything else I’ve talked about — caring for peace, caring for justice, caring for feeding — these are all relative things. How much foreign aid budget you’re going to put into it, how much energy you’re going to put into it. With abortion, you either have an abortion or you don’t. You either perform gay right marriage or not. So it can be a big matter of identity and boundary, and I think that’s very popular in a time when people lose their identity and their boundary. I always say that the laws on gay rights and the practices toward them will be changed when every tenth evangelical minister’s daughter comes out. That is, when it gets close to you, you see these differently.

Ms. Tippett: So liberal — let’s say, Democrats and even liberal religious people who also have been struggling to find a voice in this last period will often hearken back to the days when it was the social justice issues that mobilized people and that had political force. Did those issues somehow achieve that force in the ’60s because they became more personal for people and, I mean, could you imagine that happening again?

Mr. Marty: Oh, I think so. The personalization of civil rights, you suddenly had a face: Martin Luther King. You suddenly had causes: the four little Birmingham girls who were bombed. These are very, very vivid things so that the president of the United States had to get on television one night, and after you’d seen the pictures of the dogs attacking children and police attempts to put down blacks in the South, suddenly it did become personal.

I should also say in fairness — I’m really trying to be as accurate as I can — these involvements of white Protestants in peace movements and civil rights movements that was never massive. That was often leadership. Some people would call them generals without armies. And there’s where I think we historians have kept saying a lot of evangelicals were up close, they were getting their hands dirty. The Salvation Army, for example, is an evangelical movement, one of the oldest. So we don’t have any absolute lines here at all. I just think that the sudden choice to organize on the virtue-vice line, the ‘we’re entirely right and they’re entirely wrong’ line, was very exploitable in politics, and in many, many states that has come to prevail as the main political agency. Nobody would have dreamed of that 20 years ago.

Ms. Tippett: Historian and author Martin Marty. This is Speaking of Faith. After a short break, more of his reflections on the nature of fundamentalism, separation of church and state, and the future of religion in America.

Mr. Marty: I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody.

Ms. Tippett: Visit our Web site, speakingoffaith.org. Subscribe to our free weekly podcast so you can listen to this and other archived programs again. Listen when you want, wherever you want. Discover more at speakingoffaith.org.

I’m Krista Tippett. Stay with us. Speaking of Faith comes to you from American Public Media.

[Announcements]

Ms. Tippett: Welcome back to Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. I’m Krista Tippett, today exploring America’s contemporary religious landscape with Martin Marty.

Martin Marty is a celebrated historian and interpreter of American religious life. This hour he’s been reflecting on the religious dynamics of contemporary America from his perspective of half a century of scholarship. Throughout the latter half of the 20th century and into the present, he’s been involved in many large-scale analyses of American Protestantism in particular, including its cultural influence and its pluralistic impulses.

And from 1987 to 1993, well before religious fundamentalism had become a feature of daily news headlines, Marty directed a global fundamentalism project that was commissioned by the American Academy of Arts and Sciences. That project studied militant religious fundamentalist cultures around the world, and resulted in a five-volume publication. I asked Martin Marty what he learned that surprised him and what shapes his reaction to fundamentalism now.

Mr. Marty: The first thing we learned was that it is religious. That is, we didn’t let the psychologists in the first couple of years. This was a six-year study. We wanted to make sure that we caught the religious dimension and were convinced of that. And therefore fundamentalists, by and large, saw us as being fair. Our main instrument was the tape recorder. We sent out a couple hundred scholars around the world and they would ask, ‘Why are you this?’ and ‘Why do you raise your family that way?’ We studied it in 23 religions, by the way, Jains and Sikhs and everybody; it wasn’t just Christians and Muslims and Jews.

What else did we learn? Number one, fundamentalism is not the old-time religion. Fundamentalism is a very modern packaging. That is, it’s born when there’s an assault on values that you have and are uncertain about. There has to be a threat to you as a group identity or to you as an individual. So the most important word in fundamentalism is you react. Very few fundamentalists are concerned about things that traditionalists and regular conservatives and orthodox are. You can’t get a phone booth full of an argument on the most important Christian doctrines like the divine trinity and the two natures of Christ and the bread and wine of the Lord’s Supper. They care about evolution. They care about being left behind as the world ends. But there’s a very selective agenda. The whole left-behind theology is not the old-time religion. It was invented in the 1840s, which is really the modern world.

Ms. Tippett: For someone like you.

Mr. Marty: That’s right. I move glacially, not with a hurricane. And many other features were modern. Everywhere we studied them, they were better at the use of mass media than modernists were.

Ms. Tippett: Now, that’s interesting.

Mr. Marty: Yes. I once spoke in a church in — I think it was Dallas, and the pulpit looked like a 747 panel. A red light would go on, a baby’s crying in nursery 23C, and another blue light and that means a Jaguar’s lights were left on in parking lot D, and I could raise the temperature and the volume and everything else. And the minister in his sermon later on blasted technology, which he was using. In other words, he blasted the energy put into it, I suppose you’d say.

Well, I can go to a liberal Methodist church and I’m pretty sure the microphone won’t work. I’m kidding, I’m kidding, but Ayatollah Khomeini’s revolution was done through tape recordings from France. Al-Qaeda is very much at home with the Internet.

Ms. Tippett: Very savvy, yeah.

Mr. Marty: Mass media helped produce fundamentalism because — first stage was born in the early radio; the second stage, Billy Graham, early television; the third stage now, Internet. What do you do? It comes at you with full force. You might try laws against obscenity and pornography. You might try to boycott Disney World. That doesn’t do much. You’re better off starting your own television networks. ‘Mass media are what messed up the intimacy of my family life; I’ll turn it right back upon itself.’

Ms. Tippett: So as late as on September 11th, 2001, the word “fundamentalism” became a part of our public vocabulary. And I’m curious, as you watched that happen and have watched all the discussion since then, having spent this good block of time studying fundamentalism a decade earlier, what have you found to be missing in our analysis of fundamentalism recently?

Mr. Marty: I think, unfortunately, the word is used to clump everybody together. The overuse of the word “fundamentalism” — I should be claiming a patent on it because we did those five big fat books on it. But one of the themes of those five books was there are an awful lot of things out there and there’s a lot of internal diversity. We would remind people — for example, the Ku Klux Klan in the 1920s had 450,000 members in Indiana, in the North, and every meeting had a Protestant minister, it had a cross, it had the open Bible, it had prayer, and the rest of Protestantism and the rest of Christianity would say, ‘That’s not a bit representative of the one billion of us out there.’ So I think when al-Qaeda came on the scene that was our first message: Show the diversities. Make it easier for moderates to be moderate. Don’t demonize the enemy. Do all that you can to show their varieties and to make it easy for them to be diverse.

Ms. Tippett: Esteemed religious historian and author Martin Marty. I’m Krista Tippett, and this is Speaking of Faith from American Public Media. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Ms. Tippett: You’ve lived a good long time as a public theologian and a religious thinker, and you quote a lot of great thinkers in all your works. I wonder, if I asked you who you think of as the most formative and influential religious figures in American life in the 20th century, who would you want to describe?

Mr. Marty: Among the well-known people, I would have to say the two Niebuhr brothers, Reinhold and H. Richard Niebuhr, who towered at Union Seminary and Yale when Protestantism was strong. They both were strong for the prophetic principle. They weren’t good at leading you into worship, though they did write prayers. But they were up close. They were in the thick of things.

Reinhold was a “cold warrior.” He was a consultant in the Truman era to the Dean Achesons and then the John Foster Dulleses. He’s there. But his interpretation of human nature — on one level, there was a group called Atheists for Niebuhr, but he once said, ‘You’ll never understand me if you don’t know that I believe in Christ crucified.’ He always went back to his roots in the gospel, but they also appreciated his analysis of human nature was so realistic, and his interpretation of history and the place nations played.

Ms. Tippett: Here’s a favorite quotation of the 20th century theologian Reinhold Niebuhr, with which Martin Marty ended an address at the White House in 1998.

Reader: “Nothing that is worth doing can be achieved in our lifetime; therefore, we must be saved by hope. Nothing which is true, or beautiful, or good, makes complete sense in any immediate context of history; therefore, we must be saved by faith. Nothing we do, however virtuous, could be accomplished alone; therefore, we must be saved by love. No virtuous act is quite as virtuous from the standpoint of our friend or foe as it is from our standpoint; therefore, we must be saved by the final form of love, which is forgiveness.”

Ms. Tippett: From Reinhold Niebuhr.

My guest, Martin Marty, is describing some of the most interesting and influential religious forces in his lifetime.

Mr. Marty: I certainly would have to put Billy Graham in the front rank. And I may not have always been in the same camp, we’ve exchanged a few nice letters and have never had a sour word in 30, 40 years, but there’s no doubt about it that I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both. But he’s not a mean. And I think you’d have to say that’s just been an enormous influence on many people.

Paul Tillich, of German import, was highly influential theologically. But I really think that people whose names you’ll never know were influential.

Ms. Tippett: Right. And who are some of those that are important to you?

Mr. Marty: Well, a custodian at a high school I went to. You’d come there in the morning and, as busy as he might be pushing a broom, he read your face better than the counselors did as to what your trouble was.

I personally have a lot of interest in the arts and I have hung out with people who are in music. Recently I was at the dedication of a new organ in honor of Paul Manz, a great, great organist who brought back something as corny-sounding as hymn singing into the great cathedrals. He and I have been on a couple of CDs together. I assure anybody listening that I don’t sing, I narrate. But certainly Paul Manz would be in my front rank of people who shaped me.

A theologian named Joe Sittler, not among the best-known theologians in America, blind in the last years of his life, nearly deaf, had a way with words and a way of discernment and a good-humored understanding of ethics that made the world richer for me.

Reader: A reading from Joseph Sittler in the 1986 book Gravity and Grace:

“St. Augustine, at the beginning of his Confessions, makes a great and beautiful statement: ‘Thou has made us for thyself, O Lord, and our hearts are restless until they rest in thee.’ Back of that statement lies a proposition which says that the human is created for transcendence … that we are by nature created to envision more than we can accomplish, to long for that which is beyond our possibilities.

“We are formed for God. …Faith is a longing. Humankind is created to grasp more than we can grab, to probe for more than we can ever handle or manage.

“…This restlessness may make us want to throw in the towel — or to pull up our socks. You can either be creatively restless, as before the unknowable, or you can simply collapse into futility. One of the goals of the Christian message is to join together the people of the way, the way of an eternally given restlessness, and to win from that restlessness the participation in God, which is all that our mortality can deliver.”

Theologian Joseph Sittler, from the book Gravity and Grace.

Ms. Tippett: You often mention a Dutch philosopher.

Mr. Marty: Oh, yes.

Ms. Tippett: How do you say his name?

Mr. Marty: Eugen Rosenstock-Huessy, who was a Swiss-German Jew and Christian. He’s one of those geniuses that you can quote 20 pages of and then the 21st page is so nutty you’re not sure you can use it. But I’ll give a quick illustration of what I get from him. For example, he says — and this is extremely important in my life. He says you can write the history of learning in the western world in three Latin phrases.

The first is, in Latin, Credo ut intelligum — “I believe in order that I may understand.” It’s the birth of the universities in Europe, Bologna, Paris, Oxford. You believe to apprehend the universe; truth is divinely revealed and can be appropriated. And that’s the charter that believers should never be afraid of learning.

Secondly, modern learning, without which we couldn’t do, is Descartes. René Descartes. Cogito ergo sum — “I think, therefore I am.” Modern university is born on skepticism and doubt and inquiry and criticism, and you want that. I don’t want a med school in which they’re just taking things on faith. I want them to be extremely critical. But he said, ‘That, too, gets sterile.’ And so he says, in the 20th century, that we also have to learn that truth has a social character. I’m learning from this conversation with you. We learn from conversing with someone else, we learn from the meaning of “I” and “thou.”

And his third motto was Respondeo etsi mutabor — “I respond although I will be changed.” I’m not changed when I argue with somebody because I know an answer and I got to defeat them. I’m always changed in a conversation because they’re going to surprise me. It’s kind of a game, it’s kind of play. And I think that that’s the kind of learning we need more in the churches, in theology, in politics, and in personal life.

Ms. Tippett: You’ve done a lot of projecting in your life. I mean, I found one book written in 1971 where you were projecting the church in that century, and there was projecting in The Fundamentalism Project. I wonder what you have been wrong about, as you look back, and also I wonder, as you look forward, where you are finding your hope and nurture.

Mr. Marty: Well, looking ahead, it’s a very foolish thing for a historian to do because we have nothing to say until something’s happened. I mean, our specialty is the past. But when you’re involved in the worlds in which I’m involved, you do hang out with the people who do projecting and you go along with them. My biggest misses were I didn’t foresee three huge things: One, the explosion of evangelicalisms; number two, the highly individualized spirituality of which you spoke earlier, the people who are on a spiritual search but they’re doing it at the coffee shop, at the mega bookstore, or they’re doing it in a little chanting group, and they’re not doing it in the churches. That’s certainly a force I hadn’t foreseen. And then I think the vitality that has come with the new pluralism, and that’s because I did a lot of writing before 1965 when the immigration laws changed.

Ms. Tippett: That’s another one of those points in the ’60s that you say how important that was for our religious life, that we never talk about as a turning point in the ’60s.

Mr. Marty: Well, it’s huge. It was the year of the Selma March. It was the year of the engagement in Vietnam. It was the year of all the LBJ Great Society legislation, and Congress made a little change in the immigration laws, after 41 years. And it was just in time for all the boat people. It’s just in time for people from Africa to come direct, and so on. And it was just a huge change…

Ms. Tippett: Because it gave rise to a pluralism and a multiculturalism in a new way.

Mr. Marty: Yes. It makes new demands on hospitality, etc. Lewiston, Maine, suddenly has people from Somalia. I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. And when you go to a hospital today, your doctor’s probably Pakistani and your nurse is Filipino, and your clinician is Jewish, etc. That’s our future. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody, but it does mean that your interpreting is being done on a larger scale.

And, again, the two biggest of those — and I guess you could say I probably didn’t foresee that either, since we’re talking about what I didn’t foresee — is that half of everything we’re talking about today is done by women. And that was not true in the ’50s. When I was writing the third volume of my three-volume work on American religion, I said to my class, half of whom were women, ‘Help me out. I need women who are big in religion in the ’50s. I can’t have an index of all men.’ And they couldn’t find hardly anybody. And then one of them said, ‘I’ll bet they were seething.’ And I said, ‘OK, Julie, you’re going to right a history of seething women of the ’50s,’ and she found interesting stuff. Anne Morrow Lindbergh, Catherine Marshall, all these people whose husbands are up front, and they’re seething. They’re all ready to change along the way. So I didn’t foresee how sudden and total that is.

It’s hard to think your way back to when very few women added work outside the home if they had children at home. And I think the…

Ms. Tippett: That’s a piece of pluralism we don’t really think about, in terms of how people are active in our public life. Women are more of a force in that way.

Mr. Marty: Oh, yes.

Ms. Tippett: Religious historian Martin Marty. We’re exploring how his historical and personal insights shed light on the religious dynamics of contemporary America.

Ms. Tippett: I think that there is a real sense among many people in our time that the whole relationship between church and state–as we define that, it’s not really just church and state anymore, right, it’s mosque, synagogue, church, and state, and many other variations of religious expression, but that that is shifting profoundly. But I wonder, with your perspective as a historian, you know, how new, how profound is this shift and how do you view this?

Mr. Marty: On one level, the image of the wall of separation never worked. We did never have a wall. For example, tax exemption of churches probably pays more to the churches in America than being established governmental churches in Europe ever did. I like James Madison’s word, there’s a “line of distinction,” a line of separation between religion and civil authorities.

I think of it more, too, as zones. Most people know when you’ve really overstepped. Most people don’t want religion utterly in a box. When the astronauts looked at the Earth on Christmas Eve, they read, “In the beginning God created the heavens and the Earth.” I think Madalyn Murray O’Hair and one or two other people protested, but most people thought, ‘That’s great.’ And when you have the space shuttle disasters, the president gets up and is at his most eloquent invoking religious language. Well, if you read real separation of religion and the state, you wouldn’t do that.

It gets more complex in some other areas. There is much more eroding of that line than there had been. I think, though, again, many of us who are nervous about crossing the line are also interested in religion in public life. I’m all for the teaching about religion in public schools. I think you should know that Martin Luther King was a black Baptist and what that did for him. You should know why the Puritans came. You should know why your Hindu neighbor does something different. But a lot of people want to convert that and say, ‘But we should teach the majority religion as the truth about life, and we should worship in that tradition.’ And that’s where we get nervous, and yet there’s a strong popular appeal. ‘If only we had prayer amendments. If only we had stipulated prayer.’ And here’s where a Protestant of the old school or a real Protestant would say, ‘Watch out. Give religion privilege and it gets corrupt. And look at Europe if you want a sample of that.’ So in my view, religion has its place all over the public sphere as long as it is persuasive and voluntary. And the minute it gets to be coerced and privileged and assumed, somebody’s going to run it at the expense of others or it’ll get fat and corrupt.

Ms. Tippett: Where do you look for nourishment and hope? Where do you look around and say, ‘This is exciting. I’m happy for my grandchildren to be living in this time’?

Mr. Marty: The most important thing in my world, when I mention public life I don’t mean only politics. A lot of people equate the two. Politics is one branch of it. Public life is town meeting, it’s the mall, it’s the supermarket, it’s the college, it’s all those things. And I’m greatly cheered by artists, by musicians, by people who live out their vocation. It’s almost a hobby for me to pursue people who just never get their name in print and do heroic things.

I’m cheered by — I never know how to speak without proper nouns. I like a group called Opportunity International, which is one of a number of microeconomic ventures around the world that lends money, put 140,000 people around the world to permanent work last year. Now, they’re religiously motivated people and they give me tremendous hope, as do the people on the other end, 92 percent of whom pay their loans back in two years, which inspires me. That kind of thing.

In the city where I live, Chicago, there are all kinds of groups that provide leadership in the inner city without condescension, without imposing on them. There are others that train people. In one of these groups, the Christian Industrial League, trains people, mainly Mexican men, to start their landscaping companies and women to start their homemaking companies — not just to do the work, but to start companies. And they plant the flowers that we see in the city of Chicago. Come see them.

And family is very important. I draw nurture from the family. We love friends. I can’t say enough — I once wrote a book about friendship. In a cold, brutal world, you can’t do much better for somebody else than to stimulate friendship. And the model there again is God. As distant as God’s supposed to be, God also condescends and is our 3:00-in-the-morning friend. So I’m nurtured by all those kinds of things.

Ms. Tippett: Martin Marty is the Fairfax M. Cone Distinguished Service Professor Emeritus at the University of Chicago. The Martin Marty Center has been founded there to promote public religion endeavors. He’s the author of more than 50 books, including, recently, The Protestant Voice in American Pluralism, When Faiths Collide, and the Penguin Lives volume on Martin Luther.

Contact us at speakingoffaith.org and read listeners’ reflections on this conversation. Also, sign up for the free Speaking of Faith podcast. You’ll never have to miss another program again. Listen on demand, when you want, wherever you want. Discover more at speakingoffaith.org.

The senior producer of Speaking of Faith is Mitch Hanley, with producers Colleen Scheck and Jody Abramson and editor Ken Hom. Our Web producer is Trent Gilliss, with assistance from Jennifer Krause. Kate Moos is the managing producer of Speaking of Faith, the executive editor is Bill Buzenberg, and I’m Krista Tippett.

After graduating from college, I found a job via my ASMP connections from Nathan Benn was starting up a company called Picture Network International (PNI). That was one hell of a cool job.PNI was the second “on line stock-photo shopping service” after Kodak Picture Exchange. I spent over two years there and loved it. That’s where I got my first email address (cabraham@media.sra.com) learned Gopher, FTP, command line, Unix (pre-Linix), Macintosh System 7 (my badass Quadra 900, Quadra 800)

Here’s some more coverage I have been able to find about PNI, online:

From Folio,

“Eight months after Eastman Kodak introduced Kodak Picture Exchange, the first on line stock-photo shopping service, Picture Network International of Arlington, Virginia, has brought out a rival offering dubbed Seymour. With 200,000 images from 26 agencies, including Impact Visuals Inc., Woodfin Camp & Associates and others, Seymour won high marks during its six-month beta test, which ended with its official launch last month.

Marjorie Graham, image archive manager at New York City textbook publisher John Wiley and Sons, and a Seymour beta-tester and KPX subscriber, rates the former’s image bank more appropriate for editorial use, adding that her staff prefers Seymour’s natural search language to KPX’s keyword system. KPX’s 100,000 images from 23 providers are, she finds, geared more toward ad agencies.) Yet, despite PNI’s attempt to find a common language for image retrieval – the perpetual stumbling block for electronic archiving systems – the search language still seems to need refining. Frances Borchardt, assistant photo editor at Nation’s Business and a PNI beta-tester, says that her searches often retrieve unwanted photos. She adds, “I would like to be able to eliminate certain stock agencies from the search upfront.”

Similar to KPX in concept and price, Seymour has the added functionality of calculating licensing fees and allowing users to place orders online. Images are then delivered to customers either as high-resolution digital files from PNI or as slides directly from the stock houses. Still, from a competitive point of view, KPX holds the chronological advantage. As Mike Harrigan, marketing development director at KPX, points out, “It’s out there and it’s working.” And it has 200 subscribers. KPX is also ahead with the release of a Windows version of its software: KPX’s is now available, while Seymour users will have to wait until late 1995. Harrigan also notes KPX’s 14.4 baud transmission speed. While Seymour works with 14.4, PNI recommends the faster, but less common, 28.8 bauds for best performance.

Indeed, KPX is somewhat more forgiving in all its hardware requirements. Though Seymour requires a Macintosh Quadra 610 or higher with at least 12MB RAM (16 to 32MB is recommended) and Macintosh System Software 7.1 or higher, KPX will run on a Macintosh IIci with 8MB RAM and at least the System 7 operating system.

As for viewing, both need a 24-bit video display card and a 14-inch (minimum) color monitor. At least 10MB of free space is needed on both hard drives for viewing images, although 20 or more is recommended. Seymour’s software and licensing package is $175 per computer and $1.50 per minute online charges; KPX runs $199 per station and $1.42 per minute.

Yet for all the advantages of online stock, and despite the burgeoning of virtually all electronic media, users say such systems pose no immediate threat to conventional stock photo agencies. They agree that online offerings are best and most economical for fast, limited searches. And, convenience aside, electronic stock stands to add extra duties to a photo editor’s workload. “When I need something quickly and know what I’m looking for, I can show pictures in a half-hour, not overnight,” says Borchardt. Otherwise, she leaves the heavy searching to agency researchers.”

Via Sun Microsystems about PNI by Bob Griffin, Sun CEO, “We had to be able to count on continued high performance and reliability even after orders of magnitude growth in our online business. That’s what scalability is all about, and that’s where Sun is unequaled.”

(My office was in the image server room. There were dozens of Pizza Box Sun SPARCs everywhere, all chained. One of my responsibilities was to batch upload 6-CD shuttles of Photo CDs of scans from the photo agencies and archives)