CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top […]
Markets are conversations.
Markets consist of human beings, not demographic sectors.
Conversations among human beings sound human. They are conducted in a human voice.
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. […]
I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of. I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you:
In case you are not […]
Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the […]
My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure […]
My Director of Operations, Saul Wainwright, wrote a very fine blog post, Spread The Word: Blogs Matter We Just Can’t Measure It!!, over on Marketing Conversation today in response to a blog post by Norman Birnbach of PR Back Talk titled How Do You Establish Metrics for a Blogging Initiative? Take A Page (Via Marketing […]
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” […]
May 19, 2002, Washington, DC – When you are 32 and charmed, its pretty difficult to leave the Mister Magoo world of happy obliviousness. Well, being on the Grand Jury with our focus on Murder, Mayhem, and Sexual Abuse is like a boot camp for getting out of my guilded carriage to see what […]
When I was “32 and charmed,” I spent five weeks as a juror on Grand Jury Duty.
Well, I have finished three-of-five weeks of being a Grand Jurist. I am the Sergeant-at-Arms and one of 23. We are down to 22, but a quorum is 16. Let me tell you, this job sucks […]