Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.
Well, I received two nice notes, one from Juliana Serafini (who promises [...]
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.
Ever since, I have been scheduling calls with all of the folks I have [...]
Jonathan Trenn popped this insightful article about Yelp over on Marketing Conversation, The contorversy about Yelp (and be sure to check out David Gelles’ article on a similar topic over at the Financial Times, Yelp rejects claims of extortion):
Ah, controversy.
Now, it’s with Yelp, the mega online review site. On Wednesday, the East Bay Express, an [...]
Interesting new business book, The Social Network Business Plan, is out, written by David Silver. It looks interesting because, in my humble experience, most people go into the world of Social Media and Social Networking with no business plan at all by either winging it or by reinventing the wheel:
In The Social Network Business Plan, [...]
I spent three years working at New Media Strategies, from 2003-2006, doing buzz marketing and have spent from 2007-2009 doing some semblance of word-of-mouth and public relations.
As a result, I am fascinated by what Emanuel Rosen, dean of buzz, says 9-years after the publication of his book, The Anatomy of Buzz. Thank you, Ben McConnell, [...]
I received a call from CNN news this morning asking for my sage insight into the issue that Facebook has changed its Terms of Service (ToS) to expand its ownership of data to include your first born. Well, I didn’t have any time this morning to know much about it so I was no good [...]
I spoke to two classes of communications majors today about digital PR and social media marketing. It was a wonderful experience. The University of Maryland undergraduate course was called Comm350: Public Relations Theory and their communications professor, Sahar Mohamed Khamis, was amazing generous and welcoming, basically handing me the reins to her class, sight unseen. [...]
After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, [...]
Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — [...]
Othersource in Poland partnered with McKinney ad agency to build a Flash 3D engine with artificial intelligence for the McKinney website that’s launching this week.
Compared to other sites in the Semantics category, this one has an unusual level of interactivity. Users can ask the site questions, via the keyboard, using everyday language and expressions, [...]
