Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.
Well, I received two nice notes, one from Juliana Serafini (who promises [...]
I just returned from guest lecturing for Chris Boesen at American University’s School of Communication’s Public Communication department. The class was full of seniors who aspire to join the PR workforce. I didn’t talk gloom or doom because I told them a secret. I told all of the fresh-faced smarties the secret that will make [...]
Tom Smith wrote a smashing article that really gets why big brands are having such a big problem with social media. The article is over at Mashable and deserves a read because I am only excerpting the list here, Why Big Brands Struggle With Social Media. Number one, “social Media is often viewed as just [...]
We do brand reputation and online reputation management and the number one thing we tell our clients is that if you don’t amplify your brand online — add some signal to the noise, if you will — then someone else will. And, you can do this before you’re attacked or you can do it afterwards [...]
Here’s a smashing list from Lee Odden over on Online Marketing Blog, Best and Worst Practices Social Media Marketing:
Start with a plan, not tactics. Research and build a Social Media Roadmap involving: Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics.
“Give to get” – Successful social media marketing programs involve listening and participation. That participation centers around giving [...]
My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all. Don’t judge me! For more information, check out the Audience Machine website!
Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — [...]
When I wrote my scathing response to the Whopper Virgins campaign as perpetrated by Burger King over on Ad Age’s Global Idea Network, Ian Lurie responded with Whopper Virgins: Not Appalling. Not Brilliant, Either.
Whopper Virgins: Not Appalling. Not Brilliant, Either
Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins [...]
My buddy David Gelles writes for the Tech section of the FT, my favorite paper. Check out his latest article, New corporate firefighters. Sadly for me, he can’t shamelessly promote my company, Abraham Harrison LLC, because he has ‘journalistic integrity;’ however, it is awesome he works there because he writes awesomely-accessible articles about my space, [...]
