I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat.  CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”

During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own.  I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.

Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.

In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like –  even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.

Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.

CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).

While I have already thanked all of the wonderful, generous bloggers who have blogged about Operation Survivor since Labor Day, there has been a countinued outpouring of support. As a result, I have added all of the new posts, banners, Twitters in addition to the initial posts — as of 25 November, this is everyone.

1. 5 Minutes Around the World via 5 Minutes for Mom.
2. Banner via A Disgruntled Republican.
3. Survivor Corps Program-Help! via Swimming Against the Red Tide.
4. Survivor Corps: Founds Operation Survivor Project to Assist U.S. Military Combat Veterans in Transitioning to Civilian Life via A DC Observer.
5. Survivor Corps. Rise Above. Give Back via All 4 My Gals.
6. Banner via American and Proud.
7. Support ‘Survivor Corps’ this Veterans Day via American Thinker.
8. Support ‘Survivor Corps’ this Veterans Day via Americanthinker.
9. Returning Troops…a Noble Cause via Dodgeblogium.
10. Indigenist News Items for: 11-14-2008 via Inteligentaindigena Novajoservo.
11. They don’t go away when Veterans Day ends via Around the Island.
12. Survivor Corps via Assoluta Tranquillita.
13. Survivor Corps via Jake’s Life.
14. Banner via Bearing Drift.
15. Vast Write Wing via Be Logical.
16. Survivor Corps Operation Survivor: A Worthwhile Cause to Consider via Mount Virtus.
17. Someone alerted me to the good work that Survivor Corps via Big Bark.
18. Standing up for Max Cleland on Veteran’s Day via Big Bark.
19. Twittered via How to Change the World.
20. Do Not Abandon Our Vets via understanding the effects of unresolved abandonment issues.
21. Help Our Troops This Veterans Day via Locust Fork Blog.
22. Soldiers Angels Web Surfing via MySpace: Kathie’s Soldiers Angels Account.
23. Banner via Blog Mommas.
24. An Appeal via Don Surber’s blog.
25. Survivor Corps: Help a veteran break the cycle of violence via Hormone-Colored Days.
26. Support the Survivor Corps via Burbsblogs.
27. Veterans Day via Bodhi Baby.
28. Supporting Our Troops via Booker Rising.
29. Operation Survivor via Britannica.
30. As Per Request via Budget Nomad – US Ex – Pat on the Move.
31. Per a Request via Budget Nomad – US Ex – Pat on the Move.
32. Help veterans through Survivor Corps via South by Southwest.
33. Remembrance Day via Around the World in beautiful Shoes.
34. Veteran’s Day via Danny Fisher.
35. Survivor Corps via Charming Just Charming.
36. Veterans Day via Chip’s Quips.
37. Please Help Me Support Our Troops on Veteran’s Day via Chris Abraham.
38. I Will Not Be Broken via For the Heck of It.
39. Ray via Notes from the Cookie Jar.
40. Survivor Corps Helps Injured Vets Cope via Connecticut Bob.
41. Help Our Troops This Veteran’s Day via Culture11.
42. Supporting Our Troops: Operation Survivor via Culture Kitchen.
43. Supporting Our Troops: Operation Survivor via The Daily Gotham.
44. Donate to help our Troops via Make it Happen.
45. Survivor Corp-Returning Troops via What’s Delmer Look Like?.
46. Banner via Popcorn and Sushi.
47. Banner via Supercozy WorldHome.
48. Supporting Returning Troops via Donklephant.
49. Operation Survivor-Survivor Corps and TroopTube via Where the Hell Am I?.
50. In Their Boots via Holly’s Fight for Justice.
51. In Their Boots via Holly’s Fight to Stop Violence.
52. Banner via Gapers Block.
53. Banner via Gary Presley.
54. Operation Survivor via The Political Junkie.
55. Veterans Day via On the Fringe.
56. Survivor Corps Supports Returning Troops and Their Families via GoMekong.com.
57. Support Our Troops NOW via MamaBugs…Homeschooling Where the Air Force Sends Us!.
58. Soldiers Angels Web Surfing via Hooah Wife & Friends.
59. Breaking the Cycle of Violence via Another Opinion.
60. New Book from the founder of Survivor Corps via The IAVA Blog.
61. Some Odds and Ends of the Election via The Liberal Life of a Navy Wife .
62. cross-post via Personal Injury and Social Security Disability Blog.
63. Banner via Iraq The Model.
64. In Honor of Veterans’ Day via James Kotecki.
65. Survivorcorps.org via Jelly Mom.
66. Banner via Into the Woods, Living Deliberately.
67. Survivor Corps via A Leg Up.
68. Standing up for Max Cleland on Veteran’s Day via Informed Comment.
69. Helping Veterans (a day late) via Just Enjoy Him: Ramblings of a Mid-Life Mom.
70. Soldiers Angels Web Surfing via Mail Call! Supporting the Troops.
71. Survivor Corps via Kung Fu Monkey.
72. Banner via Kim Stagliano.
73. Survivor Corps via Knee Deep in the Hooah.
74. Banner via Kentucky Progress.
75. Courage via Last One Speaks.
76. Banner via Leucadia Blog.
77. Iraq snapshot (The Common Ills) via Like Maria Said Paz.
78. Banner via Lisa’s Cookbook.
79. For a Good Cause via The Local Crank.
80. Banner via LooneyBin4Sure.
81. Tis the season to help our troops via Manatee’s Military Moms.
82. Thoughts of a conservative mind: A worthwhile charity via A different kind of Conservative Blog.
83. Banner via Married to the Army.
84. Veterans Day via State of Ohio Blogger Alliance.
85. Veteran’s Day via Weapons of Mass Discussion.
86. Operation Survivor via Big Blueberry Eyes.
87. Survivor Corps offers peer support to injured vets via Media Dis&Dat.
88. Survivor Corps via Tanker Bothers – Soldiers in the War on Terror.
89. Survivor Corps via Tanker Brothers.
90. Miss Beths Victory Dance via Miss Beth’s Victory Dance.
91. Survivor Corps via Miss Cellania Blog.
92. side bar Banner via Mommy Bytes.
93. Survivor Corps. Help for Surviving Troops via Mommy Does it All.
94. Operation Survivor via My American-Iraq Life.
95. Banner via Myrtus.
96. Mine removal personal ambition for Missouri State instructor via News-Release.com.
97. Survivor Corps: Support for returning heroes via News Blaze.
98. Veterans Deserve Your Help via New Zeal.
99. Supporting Returning Troops via Northloop Neighborhood.
100. Read Terrance D.C. via Oh Boy it Never Ends.
101. Banner via only red head in taiwan.
102. Banner via On the Upside.
103. Banner via Papamoka Straight Talk.
104. Banner via Pardon Me For Asking.
105. Survivors of War via Ponderings on a Faith Journey.
106. posted link on blogroll via Political Grind.
107. Survivor Corps: Operation Survivor via Political Reps.
108. A Day To Honor Those Who Have Served Their Country via Political Vindication.
109. Banner via Praise and Coffee.
110. Banner via Preemptive Karma.
111. Survivor Corps Supports Returning Troops and their Families! via Progressive Independent.
112. cross post via Quick Quotes Online.
113. In Banner Rotation via Redline.
114. Veteran’s deserve not just a word, but also a hand: Operation Survivor via Rich Kirkpatrick.
115. Survivor Corps Supports Returning Troops and their Families! via Right Michigan.
116. Banner via Rightwingchamp.
117. Katrina Vanden Heuvel is an Idiot via Ruth’s Report.
118. Katrina vanden Heuvel is an idiot via Ruth’s Report.
119. Survivor Corps via Sanbans Lymphorama.
120. Helping the Walking Wounded on November 11 via Serge the concierge.
121. Banner via Seven Wheelchairs.
122. palin, survivor corps, heroes and more via Sex and Politics and Creeds and Attitudes.
123. Links, Awards and Other Good Blogishness via She Lives.
124. Peace, be still. It’s Armistice Day. via Short Woman.
125. Sick of It via SICKOFITRADLZ.
126. posted Banner and review of I will not be broken via Writing in FaithWriting in Faith: Previews and Reviews.
127. Banner via Socialism.
128. Survivor Corps – Electronic Media News Releases via Soldiers Angels Network.
129. Survivor Corps via Soldiers Angels New York.
130. Survivor Corps via Soldiers’ Angels New York.
131. Need a little Inspiration? via My Life As A Military Spouse.
132. Banner via Stepping Right Up!.
133. Survivor Corps via Straight, Not Narrow.
134. Veterans Day via The Adventures of Super Mommy & Spitup Boy.
135. Support ‘Survivor Corps’ this Veterans Day – American Thinker via Survivor.
136. Operation Survivor – excerpt from website via Arthriticyoungthing.
137. posted Banner via Screw Politically Correct B.S..
138. Banner via The Political Jungle.
139. Survivor Corps via Tao of Katie.
140. Help veterans through Survivor Corps via The Reaction.
141. The bridge, the sacrifice, more via The Common Ills.
142. Banner via The Inside Dope.
143. A Belated Veterans (Day) Post via The Moderate Voice.
144. A Belated Veterans (Day) Post via Funny Blog.
145. Veterans and PTSD via Where There’s a Will There’s a Way.
146. Tuesday, November 11. 2008. via This French Life.
147. we posted? via This Fucking War.
148. Survivor Corps Website via Untreatable Online.
149. cross post via News Updated Frequently.
150. Survivor Corps via Unveal Blues.
151. Banner via VDog and Little Man.
152. Banner via Virginia Left Wing.
153. cross post via Today on Vot3r.
154. Banner via mikesmercurialmaddness.
155. As Long as We’re Bailing Out CEOs… via World-O-Crap.
156. Wake Up Americans via Wake Up America.
157. Survivor Corps via Wake Up America.
158. Xyence via The Xyience Diet Resource.
159. Please Help the Veterans via Yaw and Mog.
160. Survivor Corps Supports Returning Troops and their Families! via Young Philly Politics.
161. Survivor Corps Supports Returning Vets and Their Families! via Zimbio.
162. Mojo Mom says thank you to military families via Mojo Mom.

I daresay we’ll be get more so there might very well be another thank you email. Again, both Abraham Harrison and Survivor Corps thank you very much for all of your continued generosity and support!

I am sitting here in Berlin, Germany, listening to NPR on 104.1 FM (yes, we have National Public Radio on-tap in Berlin, it is true), and I am rooting for Barack Obama. I have to admit that I voted Republican in the last two elections, in 2000 and 2004, because I was appalled by both Gore and Kerry. I was passionate about Bill Clinton during his eight years in office and preferred anything to Gore or Kerry, to be honest. That said, I want Barack Obama to win because the world wants Barack Obama to win.

After church yesterday, I got to talking to my fellow parishioners and they want Barack Obama. These are not your traditional European communists you hear about, they’re devout Christians — born again — who are probably considered pretty conservative in the context of Europe. However, in the context of America, even a right wing wingnut European is still relatively liberal by American standards.

When Berliners look at Barack Obama, they don’t see someone who will set race riots afire, they don’t see someone who will turn America into a Marxist-Leninist stronghold, they see a man who is sophisticated, education, trained, has a brain in his head, went to the best schools, has explored the world, cares about civil rights, and who will most likely be willing to span the broken bridges across the Atlantic to Europe and Russia and try his best to rebuild them and begin to regain the trust, admiration, and even envy that much of the world had fifty-years ago.

To them and to me, Barack Obama will be able to return the United States to the hands of the rational. A United States with a better separation between Church and State. Maybe even a country in which Jesus Christ is the co-pilot and not the pilot any more. Where saner, more peaceful, minds prevail. A nation willing to put away its herald and sword, stop with the Christian Crusades, the preemptive strikes, the unilateral military conquests, and the obsession with being Exceptional. Exceptionalism is the most dangerous aspect of the George W Bush and Neocon White House.

“When the United States looks abroad, it does so from an assumed position of moral and spiritual strength. For as long as the United States has existed, a perceived sense of its exceptionalism has permeated the way that Americans view the rest of the world . . . this view has been reinforced by the material reality of US economic and military strength. The essence of American exceptionalism is a celebration of the uniqueness and special virtue of the United States. It rests on the belief that the United States has a special role to play in the world, and unique qualities to bring to this role . . . The roots of the concept stem from the Puritan vision of America as a ‘shining city upon a hill’, a society designed to serve as a moral example to mankind.”

The idea that America is any better-suited than any other nation to lead based on some sort of Divine Inheritance or Plan is ludicrous and very insane, especially when no one else in the entire world agrees. I am a big fan of Mike Signer’s concept of exemplarism:

“Exemplarism is the principle that the United States could best serve the spread of liberal democracy by being an enviable example to the world—the shining light on the hill, the beacon. Being a good example requires strengthening the institutions that assure individual liberties, the rule of law, and the prosperity born of industry and commerce. Adherents to exemplarism would find themselves in agreement with Kant’s principle of noninterventionism into the affairs of other nations.”

Telling yourself and everybody around you how amazing, brilliant, noble, moral, and generous you are when you’re the biggest and meanest and best-armed and best-outfitted man in the room is hubristic and kind of pathetic. Delusional, actually, and certainly not the best way for a man — or a country — to be. America is kind of being an International douchebag.

I must admit that I have a special weakness for exemplarism’s belief in the “principle of noninterventionism into the affairs of other nations” even if you don’t like the way other nations are running their households. There is a certain amount of independence and internal liberty associated with being sovereign. Sovereignty, to me, is holy. To me, exporting culture, policy, morals, or any concept of character or politick is poor form, especially when it is at the tip of a sword.

What scares me about American Exceptionalism is that it allows just about any behavior based on the premise that we can do no wrong. That any move we take to help is helpful, that any gift we have to give is welcome, that any feeling a foreign nation could feel is grateful.

When America thinks the entire world is so “insane” and “drunk” that only America cane make the important, sober, choices, then it is in fact that America is the Nation suffering from mental illness. You know what they say, right? If you think the entire world has gone mad, that the entire world is against you, that the entire world is violent and full of unrest, the unappealing truth might just be that you’re severely paranoid and might be the most mentally ill in the room. There is no way that the entire planet is conspiring again the United States — unless, of course, we have gone one step too far.

I am told that we have gone one step too far; however, Europe and most of the world is willing to let bygones be bygones because we’re loved by the world, at least mostly. Berliners no longer trust America but they’re willing to give Barack Obama a chance — they’re not willing to give John McCain a chance, sadly.

They see in John McCain an angry, malicious, foolish man — which is fine; however, in Sarah Palin, they don’t even seen some harmless vice presidential candidate, they see a very dangerous indicator that the McCain/Palin ticket will more assuredly take the United States to an even darker, more jingoistic, more conservative, descent into fascism.

When I tell people these things, especially on Twitter, I get the strangest response, even from the Democrats: “America is the best country on earth.” “America may not be perfect but there is no better country on earth.” “I am proud to be an American — I am patriotic, surely.” Alternately, I also get, “I think we have gone too far as a nation — we have descended into a self-centered feeding frenzy rife with elbows and short-sighted land-grabbing.”

To me, I am somewhere in the middle. I love the foundation of the Nation. I love the literature, the heart, the soul, the worlds, the music, the history, the compassion, the Faith, the persistence, the curiosity, and confidence, the optimism, and even the cocksureness! I love the Constitution and the Bill of Rights and the Declaration of Independence. There is a reason why many nations worldwide have patterned and even plagiarized our Constitution, to be sure.

Hell, Europe loves the idea of America! Basically, we are a nation that, in its source code, has embraced all that is liberté, égalité, fraternité; however, the world had not been able to enjoy our uniquely American version of liberty, equality, and fraternity for all the foaming at the mouth and the bared fangs! There is a fear that this mad-dog may have gone too far into its rabies and is too far gone.

In Barack Obama, they see that maybe what America has been doing for the last eight years as been a sort of postpartum, post-911, depression. That the Nation, all big and clumsy, hung over, and feeling a little sick, is finally reemerging from darkness into light — luckily, just in time, when the world needs a leader in the community and not just a dangerous paranoiac who lives in the dilapidated house at the edge of town.

The rest of the world has not given up on us as Americans or as America. Have we as a nation give up on ourselves?

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

I would have never guessed that Camille Paglia would be in awe of Sara Palin or perceive her as follows, “Conservative though she may be, I felt that Palin represented an explosion of a brand new style of muscular American feminism. At her startling debut on that day, she was combining male and female qualities in ways that I have never seen before. And she was somehow able to seem simultaneously reassuringly traditional and gung-ho futurist. In terms of redefining the persona for female authority and leadership, Palin has made the biggest step forward in feminism since Madonna channeled the dominatrix persona of high-glam Marlene Dietrich and rammed pro-sex, pro-beauty feminism down the throats of the prissy, victim-mongering, philistine feminist establishment.” Whoa. (Via Salon.com)

Fresh blood for the vampire

Rip tide! Is the Obama campaign shooting out to sea like a paper boat?

It’s heavy weather for Obama fans, as momentum has suddenly shifted to John McCain — that hoary, barnacle-encrusted tub that many Democrats like me had thought was full of holes and swirling to its doom in the inky depths of Republican incoherence and fratricide. Gee whilikers, the McCain vampire just won’t die! Hit him with a hammer, and he explodes like a jellyfish into a hundred hungry pieces.

Oh, the sadomasochistic tedium of McCain’s imprisonment in Hanoi being told over and over and over again at the Republican convention. Do McCain’s credentials for the White House really consist only of that horrific ordeal? Americans owe every heroic, wounded veteran an incalculable debt of gratitude, but how do McCain’s sufferings in a tiny, squalid cell 40 years ago logically translate into presidential aptitude in the 21st century? Cast him a statue or slap his name on a ship, and let’s turn the damned page.We need a new generation of leadership with fresh ideas and an expansive, cosmopolitan vision — which is why I support Barack Obama and have contributed to his campaign. My baby-boom generation — typified by the narcissistic Clintons — peaked in the 1960s and is seriously past it. But McCain, born before Pearl Harbor, is even older than we are! Why would anyone believe that he holds the key to the future? And why would anyone swallow that preening passel of high-flown rhetoric about “country above all” coming from a seething, short-fused character whose rampant egotism, zigzagging principles, and currying of the gullible press were the distinguishing marks of his senatorial career?

Having said that, I must admit that McCain is currently eating Obama’s lunch. McCain’s weirdly disconnected persona (beady glowers flashing to frozen grins and back again) has started to look more testosterone-rich than Obama’s easy, lanky, reflective candor. What in the world possessed the Obama campaign to let their guy wander like a dazed lamb into a snake pit of religious inquisition like Rick Warren’s public forum last month at his Saddleback Church in California? That shambles of a performance — where a surprisingly unprepared Obama met the inevitable question about abortion with shockingly curt glibness — began his alarming slide.

As I said in my last column, I have become increasingly uneasy about Obama’s efforts to sound folksy and approachable by reflexively using inner-city African-American tones and locutions, which as a native of Hawaii he acquired relatively late in his development and which are painfully wrong for the target audience of rural working-class whites that he has been trying to reach. Obama on the road and even in major interviews has been droppin’ his g’s like there’s no tomorrow. It’s analogous to the way stodgy, portly Al Gore (evidently misadvised by the women in his family and their feminist pals) tried to zap himself up on the campaign trail into the happening buff dude that he was not. Both Gore and Obama would have been better advised to pursue a calm, steady, authoritative persona. Forget the jokes — be boring! That, alas, is what reads as masculine in the U.S.

The over-the-top publicity stunt of a mega-stadium for Obama’s acceptance speech at the Democratic convention two weeks ago was a huge risk that worried me sick — there were too many things that could go wrong, from bad weather to crowd control to technical glitches on the overblown set. But everything went swimmingly. Obama delivered the speech nearly flawlessly — though I was shocked and disappointed by how little there was about foreign policy, a major area where wavering voters have grave doubts about him. Nevertheless, it was an extraordinary event with an overlong but strangely contemplative and spiritually uplifting finale. The music, amid the needlessly extravagant fireworks, morphed into “Star Wars” — a New Age hymn to cosmic reconciliation and peace.

After that extravaganza, marking the 40th anniversary of Martin Luther King Jr.’s epochal civil rights speech on the Washington Mall, I felt calmly confident that the Obama campaign was going to roll like a gorgeous juggernaut right over the puny, fossilized McCain. The next morning, it was as if the election were already over. No need to fret about American politics anymore this year. I had already turned with relief to other matters.

Pow! Wham! The Republicans unleashed a doozy — one of the most stunning surprises that I have ever witnessed in my adult life. By lunchtime, Obama’s triumph of the night before had been wiped right off the national radar screen. In a bold move I would never have thought him capable of, McCain introduced Gov. Sarah Palin of Alaska as his pick for vice president. I had heard vaguely about Palin but had never heard her speak. I nearly fell out of my chair. It was like watching a boxing match or a quarter of hard-hitting football — or one of the great light-saber duels in “Star Wars.” (Here are the two Jedi, Obi-Wan Kenobi and Qui-Gon Jinn, going at it with Darth Maul in “The Phantom Menace.”) This woman turned out to be a tough, scrappy fighter with a mischievous sense of humor.

Conservative though she may be, I felt that Palin represented an explosion of a brand new style of muscular American feminism. At her startling debut on that day, she was combining male and female qualities in ways that I have never seen before. And she was somehow able to seem simultaneously reassuringly traditional and gung-ho futurist. In terms of redefining the persona for female authority and leadership, Palin has made the biggest step forward in feminism since Madonna channeled the dominatrix persona of high-glam Marlene Dietrich and rammed pro-sex, pro-beauty feminism down the throats of the prissy, victim-mongering, philistine feminist establishment.

In the U.S., the ultimate glass ceiling has been fiendishly complicated for women by the unique peculiarity that our president must also serve as commander in chief of the armed forces. Women have risen to the top in other countries by securing the leadership of their parties and then being routinely promoted to prime minister when that party won at the polls. But a woman candidate for president of the U.S. must show a potential capacity for military affairs and decision-making. Our president also symbolically represents the entire history of the nation — a half-mystical role often filled elsewhere by a revered if politically powerless monarch.

As a dissident feminist, I have been arguing since my arrival on the scene nearly 20 years ago that young American women aspiring to political power should be studying military history rather than taking women’s studies courses, with their rote agenda of never-ending grievances. I have repeatedly said that the politician who came closest in my view to the persona of the first woman president was Sen. Dianne Feinstein, whose steady nerves in crisis were demonstrated when she came to national attention after the mayor and a gay supervisor were murdered in their City Hall offices in San Francisco. Hillary Clinton, with her schizophrenic alteration of personae, has never seemed presidential to me — and certainly not in her bland and overpraised farewell speech at the Democratic convention (which skittered from slow, pompous condescension to trademark stridency to unseemly haste).

Feinstein, with her deep knowledge of military matters, has true gravitas and knows how to shrewdly thrust and parry with pesky TV interviewers. But her style is reserved, discreet, mandarin. The gun-toting Sarah Palin is like Annie Oakley, a brash ambassador from America’s pioneer past. She immediately reminded me of the frontier women of the Western states, which first granted women the right to vote after the Civil War — long before the federal amendment guaranteeing universal woman suffrage was passed in 1919. Frontier women faced the same harsh challenges and had to tackle the same chores as men did — which is why men could regard them as equals, unlike the genteel, corseted ladies of the Eastern seaboard, which fought granting women the vote right to the bitter end.

Over the Labor Day weekend, with most of the big enchiladas of the major media on vacation, the vacuum was filled with a hallucinatory hurricane in the leftist blogosphere, which unleashed a grotesquely lurid series of allegations, fantasies, half-truths and outright lies about Palin. What a tacky low in American politics — which has already caused a backlash that could damage Obama’s campaign. When liberals come off as childish, raving loonies, the right wing gains. I am still waiting for substantive evidence that Sarah Palin is a dangerous extremist. I am perfectly willing to be convinced, but right now, she seems to be merely an optimistic pragmatist like Ronald Reagan, someone who pays lip service to religious piety without being in the least wedded to it. I don’t see her arrival as portending the end of civil liberties or life as we know it.

One reason I live in the leafy suburbs of Philadelphia and have never moved to New York or Washington is that, as a cultural analyst, I want to remain in touch with the mainstream of American life. I frequent fast-food restaurants, shop at the mall, and periodically visit Wal-Mart (its bird-seed section is nonpareil). Like Los Angeles and San Francisco, Manhattan and Washington occupy their own mental zones — nice to visit but not a place to stay if you value independent thought these days. Ambitious professionals in those cities, if they want to preserve their social networks, are very vulnerable to received opinion. At receptions and parties (which I hate), they’re sitting ducks. They have to go along to get along — poor dears!

It is certainly premature to predict how the Palin saga will go. I may not agree a jot with her about basic principles, but I have immensely enjoyed Palin’s boffo performances at her debut and at the Republican convention, where she astonishingly dealt with multiple technical malfunctions without missing a beat. A feminism that cannot admire the bravura under high pressure of the first woman governor of a frontier state isn’t worth a warm bucket of spit.

Perhaps Palin seemed perfectly normal to me because she resembles so many women I grew up around in the snow belt of upstate New York. For example, there were the robust and hearty farm women of Oxford, a charming village where my father taught high school when I was a child. We first lived in an apartment on the top floor of a farmhouse on a working dairy farm. Our landlady, who was as physically imposing as her husband, was an all-American version of the Italian immigrant women of my grandmother’s generation — agrarian powerhouses who could do anything and whose trumpetlike voices could pierce stone walls.

Here’s one episode. My father and his visiting brother, a dapper barber by trade, were standing outside having a smoke when a great noise came from the nearby barn. A calf had escaped. Our landlady yelled, “Stop her!” as the calf came careening at full speed toward my father and uncle, who both instinctively stepped back as the calf galloped through the mud between them. Irate, our landlady trudged past them to the upper pasture, cornered the calf, and carried that massive animal back to the barn in her arms. As she walked by my father and uncle, she exclaimed in amused disgust, “Men!”

Now that’s the Sarah Palin brand of can-do, no-excuses, moose-hunting feminism — a world away from the whining, sniping, wearily ironic mode of the establishment feminism represented by Gloria Steinem, a Hillary Clinton supporter whose shameless Democratic partisanship over the past four decades has severely limited American feminism and not allowed it to become the big tent it can and should be. Sarah Palin, if her reputation survives the punishing next two months, may be breaking down those barriers. Feminism, which should be about equal rights and equal opportunity, should not be a closed club requiring an ideological litmus test for membership.

Here’s another example of the physical fortitude and indomitable spirit that Palin as an Alaskan sportswoman seems to represent right now. Last year, Toronto’s Globe and Mail reprinted this remarkable obituary from 1905:

Abigail Becker Farmer and homemaker born in Frontenac County, Upper Canada, on March 14, 1830

A tall, handsome woman “who feared God greatly and the living or dead not at all,” she married a widower with six children and settled in a trapper’s cabin on Long Point, Lake Erie. On Nov. 23, 1854, with her husband away, she single-handedly rescued the crew of the schooner Conductor of Buffalo, which had run aground in a storm. The crew had clung to the frozen rigging all night, not daring to enter the raging surf. In the early morning, she waded chin-high into the water (she could not swim) and helped seven men reach shore. She was awarded medals for heroism and received $350 collected by the people of Buffalo, plus a handwritten letter from Queen Victoria that was accompanied by £50, all of which went toward buying a farm. She lost her husband to a storm, raised 17 children alone and died at Walsingham Centre, Ont.

Frontier women were far bolder and hardier than today’s pampered, petulant bourgeois feminists, always looking to blame their complaints about life on someone else.

But what of Palin’s pro-life stand? Creationism taught in schools? Book banning? Gay conversions? The Iraq war as God’s plan? Zionism as a prelude to the apocalypse? We’ll see how these big issues shake out. Right now, I don’t believe much of what I read or hear about Palin in the media. To automatically assume that she is a religious fanatic who has embraced the most extreme ideas of her local church is exactly the kind of careless reasoning that has been unjustly applied to Barack Obama, whom the right wing is still trying to tar with the fulminating anti-American sermons of his longtime preacher, Jeremiah Wright.

The witch-trial hysteria of the past two incendiary weeks unfortunately reveals a disturbing trend in the Democratic Party, which has worsened over the past decade. Democrats are quick to attack the religiosity of Republicans, but Democratic ideology itself seems to have become a secular substitute religion. Since when did Democrats become so judgmental and intolerant? Conservatives are demonized, with the universe polarized into a Manichaean battle of us versus them, good versus evil. Democrats are clinging to pat group opinions as if they were inflexible moral absolutes. The party is in peril if it cannot observe and listen and adapt to changing social circumstances.

Let’s take the issue of abortion rights, of which I am a firm supporter. As an atheist and libertarian, I believe that government must stay completely out of the sphere of personal choice. Every individual has an absolute right to control his or her body. (Hence I favor the legalization of drugs, though I do not take them.) Nevertheless, I have criticized the way that abortion became the obsessive idée fixe of the post-1960s women’s movement — leading to feminists’ McCarthyite tactics in pitting Anita Hill with her flimsy charges against conservative Clarence Thomas (admittedly not the most qualified candidate possible) during his nomination hearings for the Supreme Court. Similarly, Bill Clinton’s support for abortion rights gave him a free pass among leading feminists for his serial exploitation of women — an abusive pattern that would scream misogyny to any neutral observer.

But the pro-life position, whether or not it is based on religious orthodoxy, is more ethically highly evolved than my own tenet of unconstrained access to abortion on demand. My argument (as in my first book, “Sexual Personae,”) has always been that nature has a master plan pushing every species toward procreation and that it is our right and even obligation as rational human beings to defy nature’s fascism. Nature herself is a mass murderer, making casual, cruel experiments and condemning 10,000 to die so that one more fit will live and thrive.

Hence I have always frankly admitted that abortion is murder, the extermination of the powerless by the powerful. Liberals for the most part have shrunk from facing the ethical consequences of their embrace of abortion, which results in the annihilation of concrete individuals and not just clumps of insensate tissue. The state in my view has no authority whatever to intervene in the biological processes of any woman’s body, which nature has implanted there before birth and hence before that woman’s entrance into society and citizenship.

On the other hand, I support the death penalty for atrocious crimes (such as rape-murder or the murder of children). I have never understood the standard Democratic combo of support for abortion and yet opposition to the death penalty. Surely it is the guilty rather than the innocent who deserve execution?

What I am getting at here is that not until the Democratic Party stringently reexamines its own implicit assumptions and rhetorical formulas will it be able to deal effectively with the enduring and now escalating challenge from the pro-life right wing. Because pro-choice Democrats have been arguing from cold expedience, they have thus far been unable to make an effective ethical case for the right to abortion.

The gigantic, instantaneous coast-to-coast rage directed at Sarah Palin when she was identified as pro-life was, I submit, a psychological response by loyal liberals who on some level do not want to open themselves to deep questioning about abortion and its human consequences. I have written about the eerie silence that fell over campus audiences in the early 1990s when I raised this issue on my book tours. At such moments, everyone in the hall seemed to feel the uneasy conscience of feminism. Naomi Wolf later bravely tried to address this same subject but seems to have given up in the face of the resistance she encountered.

If Sarah Palin tries to intrude her conservative Christian values into secular government, then she must be opposed and stopped. But she has every right to express her views and to argue for society’s acceptance of the high principle of the sanctity of human life. If McCain wins the White House and then drops dead, a President Palin would have the power to appoint conservative judges to the Supreme Court, but she could not control their rulings.

It is nonsensical and counterproductive for Democrats to imagine that pro-life values can be defeated by maliciously destroying their proponents. And it is equally foolish to expect that feminism must for all time be inextricably wed to the pro-choice agenda. There is plenty of room in modern thought for a pro-life feminism — one in fact that would have far more appeal to third-world cultures where motherhood is still honored and where the Western model of the hard-driving, self-absorbed career woman is less admired.

But the one fundamental precept that Democrats must stand for is independent thought and speech. When they become baying bloodhounds of rigid dogma, Democrats have committed political suicide.

Camille Paglia’s column appears on the second Wednesday of each month. Every third column is devoted to reader letters. Please send questions for her next letters column to this mailbox. Your name and town will be published unless you request anonymity.

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

Contact Info

Contact:	C.C. Chapman
Phone:	508-241-1062
Email:	cc@theadvanceguard.com
Website:	http://www.theadvanceguard.com

Tags & Sharing

Coca-Cola | Coke | CokeTag | CokeTags | Facebook | Facebook Application | Widgets | Social Media | we8 | Linkstorm

Chris Abraham is a Founding Partner and the President of Abraham Harrison, LLC, an international consulting group with specialties in online word-of-mouth/conversation marketing and online business & technology strategy advising. Abraham Harrison, LLC is based out of Washington, DC and Berlin and serves clients across the globe with associates spanning ten time zones. Via LinkedIn

Chris Abraham’s Specialties:

online business intelligence, corporate and pr blogging, online brand intelligence, online brand promotion and protection, online buzz and relationship marketing, online education, online messaging, online social networks, online technology strategy, rss syndication strategy, search engine optimization strategy, virtual community building

Chris Abraham’s Experience

• President and COO

  Abraham Harrison LLC

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — Present (1 year 6 months)

  Abraham Harrison, LLC, is an international consulting group with specialties in online word-of-mouth/conversation marketing and online business & technology strategy advising. Abraham Harrison, LLC is based out of Washington, DC and Berlin and serves clients across the globe with associates spanning ten time zones.

• Blogging Instructor

  The Writer’s Center

  (Privately Held; 1-10 employees; Professional Training & Coaching industry)

  February 2006 — June 2007 (1 year 5 months)

  •Instructional courses on blogging, from introduction to advanced techniques
  •Marketing, promotional, and SEO strategies for writers and business people
  •www.appliedblogging.org developed to support blogging students

• Sales Representative

  Visible Technologies

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  January 2007 — June 2007 (6 months)

  Sales representative for Visible Technologies’ TruView and TruCast software solutions. TruView is the most effective service for individuals and companies to manage their reputations via what appears in the top search engines. TruView is the first corporate solution that helps organizations manage and protect their brand in the Blogosphere and other “consumer-generated media” communities.

• Associate

  crayon LLC

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — June 2007 (6 months)

  crayon will help marketers, advertisers and public relations professionals better understand the tremendous changes, challenges and opportunities in today’s dynamic and complex world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication.

• Consultant

  Comteg

  (Privately Held; 11-50 employees; Management Consulting industry)

  December 2006 — May 2007 (6 months)

  COMTEG.COM is a consultancy focused on Online Advertising, Media Measurement and Publishing. Our consulting services are Strategy Formulation, Market Entry and Industry Political Initiatives. We operate globally with offices in Europe, The Middle East & Asia.

• Blogger

  Self-employed

  (Self-Employed; Myself Only; Publishing industry)

  January 1999 — March 2007 (8 years 3 months)

  Blogging strategist with a focus on PR blogs, corporate blogs, publicity blogs, grassroots blogs, SEO blogs, brand blogs, and media blogs. Current personal blog is Chris Abraham – Because the Medium is the Message (http://www.chrisabraham.com). Experienced blogging trainer and guest-blogger.

• Senior RSS Consultant

  Hinchcliffe & Company

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — February 2007 (2 months)

  Senior RSS Consultant at T. Rowe Price on behalf of Hinchcliffe & Company. Research, design, develop, and deploy T. Rowe Price’s client and prospect RSS syndication strategy.

• Consultant

  Abraham PR

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 2006 — January 2007 (4 months)

  Chris Abraham is a web strategist, focusing on search engine optimization (SEO), search engine markeing (SEM), online buzz marketing, online advocacy, blogger relations (BR), blogger outreach, and word-of-mouth marketing. Chris consults clients on new media public relations solutions, delivering strategy documents that include an analysis and audit of the current web strategy, recommendations, and next steps. Consulting, training, and client services are available and tailored to client needs, according to the next steps and client need.

• Consultant

  BoldMouth

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  August 2006 — September 2006 (2 months)

  •Blog strategy and planning for high-traffic, high-profile blog relaunch
  •Customized Moveable Type installation on CentOS dedicated server
  •Transition from TypePad to newest Movable Type 3.31 install
  •Monetization of blog, including BlogAds and Google AdSense placement
  •Search Engine Optimization (SEO) of blog

• Senior Account Supervisor

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  May 2006 — August 2006 (4 months)

  •Direct client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
  •Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
  •Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
  •Co-produced “Exposing the Paid Critics” website for Working Families for Wal-Mart
  •Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute, and Wal-Mart Realty
  •Designed and developed opt-in membership Email and messaging campaigns

• Technology Strategist

  New Media Strategies, Inc.

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  September 2003 — May 2006 (2 years 9 months)

  •Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
  •Developed online advocacy and outreach campaigns for clients’ products, services, and message
  •Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and supress negative conversation on popular search engines
  •Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
  •Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts
  •Managed online advertising campaigns using Yahoo and Google contextual ads

• Guest Lecturer

  Columbia University

  (Educational Institution; 201-500 employees; Public Relations and Communications industry)

  October 2005 — October 2005 (1 month)

  Lectured on the topic of blogging and viral marketing strategies for the Executive Masters in Public Affairs Program, for Advanced Management concentrators, at the School of International and Public Affairs (SIPA) at Columbia University.

• Photographer

  Corbis

  (Privately Held; 201-500 employees; Photography industry)

  August 1990 — 2004 (14 years)

  Contracted stock photographer.

• Director of Sales

  eResources, LLC

  (Privately Held; 1-10 employees; Computer Networking industry)

  September 2002 — September 2003 (1 year 1 month)

  •Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products

• Senior Web Developer

  National Legal Aid & Defender Association

  (Non-Profit; 11-50 employees; Alternative Dispute Resolution industry)

  February 2002 — September 2002 (8 months)

  •Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

• Managing Director

  beehive North America

  (Privately Held; 11-50 employees; Internet industry)

  July 2000 — February 2002 (1 year 8 months)

  •President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
  •Sold and marketed software Zope application development training and services
  •Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

• Online Community Builder and Linux System Administrator

  Caucus Systems, Inc.

  (Privately Held; 11-50 employees; Internet industry)

  July 1999 — June 2000 (1 year)

  Linux/Unix system administrator and online community and event facilitator for Internet company focused on developing enterprise-level virtual online events and conferences.

• Senior Information Engineer

  US Department of Treasury Chief Information Office (CIO)

  (Government Agency; 51-200 employees; Executive Office industry)

  July 1997 — July 1999 (2 years 1 month)

  Senior application and web developer for the Office of the CIO for the Department of the Treasury. HTML, scripting, programming, graphic design, management, development, and deployment of the CIO intranet and public website.

• Online Creative Writing Instructor

  Online Creative Writing Course, EFA/Kalamazoo, MI, Public Schools

  (Government Agency; 51-200 employees; Primary/Secondary Education industry)

  August 1996 — May 1997 (10 months)

  Co-teacher of the first fully accredited virtual online highschool creative writing course. Education for the Arts (EFA) was an magnet program for highschool kids in Kalamazoo, MI. The program supplied laptops and dial-up access to the students. Course did include face-to-face four times a year as well as several field trips to conferences.

• Software Engineer

  Proxicom

  (Public Company; 51-200 employees; Internet industry)

  May 1996 — August 1996 (4 months)

  Web developer for the seminal web application and development company formerly called Proxima, now Proxicom. Amongst other projects, worked on Owens Corner and Garfield official websites.

• Technical Customer Support

  Picture Network International

  (Privately Held; 11-50 employees; Publishing industry)

  June 1993 — December 1995 (2 years 7 months)

  Industry’s first online stock photo agency with dedicated dial-up ISP-based client called “Seymour.” PNI was an online stock photography service with more than 30 stock houses supplying images. It had more than 250,000 images in its library.

• Vice President

  Pacific Rim Productions, Ltd.

  (Privately Held; 1-10 employees; Photography industry)

  October 1994 — November 1995 (1 year 2 months)

  Vice President of multimedia production company. Primary role as producer, photographer and script writer. Clients included General Motors and Hawaii Visitors Bureau.

• Photographer

  Abraham & Dunn

  (Privately Held; 1-10 employees; Photography industry)

  May 1983 — July 1988 (5 years 3 months)

  Family-owned photography company. Have been shooting corporate and travel photograhy since I was 13-years-old.

Chris Abraham’s Education

• George Washington University

  BA, American Literature, August 1988 — May 1993

  Activities and Societies:

  Phi Kappa Psi, Crew Team

• University of East Anglia

  American Studies September 1990 — June 1991

  Activities and Societies:

  Crew Team

Additional Information

Chris Abraham’s Websites:

• My Blog
• My RSS feed
• My Company

Chris Abraham’s Interests:

RSS, blogging, Blogosphere, emergent systems, emerging technology, futurism, buzz marketing, blog, blogs, content management, rowing, sculling, biking, running, blogging, nlp, writing, reading, lecturing, driving, new technology, emergent systems, emergent technology, new media, Internet, viral markeing, memetics, systems theory, emergence, politics, popular culture, culture, trends, programming, news

Chris Abraham’s Groups:

Renaissance Weekend, Viral and Buzz Marketing Association, VBMA, Howard Rheingold Associate, HHWinc, Haft, Harrison & Wolfson, Inc., Urban Institute Communications Advisory Board, DC Zope Python User Group, zpug, da Vinci Group

Chris Abraham’s Honors:

Most Likely to be Famous, Saint Louis School, Honolulu, HI, 1988

When I say that I am a conservative, I think of my Freshman roommate, Alan Matlack, who was smart, aggressive, thoughtful, passionate, intellectual, curious, and confidant. Not backward-ass country hick conservatism, but William F. Buckley conservatism. You’ll be missed, Mr. Buckley — especially as we’re rigorously and vigorously being taken over by a country full of backward-ass country hick conservatives — morons, and damned proud. Via the New York Times:

Mr. Buckley’s greatest achievement was making conservatism — not just electoral Republicanism, but conservatism as a system of ideas — respectable in liberal postwar America. He mobilized the young enthusiasts who helped nominate Mr. Goldwater in 1964 and saw his dreams fulfilled when Mr. Reagan and the Bushes captured the Oval Office.

I just posted my latest-and-greatest resume onto Craig’s List: San Francisco, Washington, DC, Seattle, and New York City

Social Media, New Media, Web2.0 Strategy, and New Marketing Expert

Interested in remote projects and contracts. Also interested in Washington-area on-site consulting and contract opportunities

MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE
I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:

- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and web of personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

CLIENTS

- Technology Strategy reports commissioned for Deutsche Telekom
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client’s use
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging (Edelman)
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty (Edelman)
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others. (NMS)
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc. (NMS)

PROFESSIONAL EXPERIENCE

Founding Partner, Abraham Harrison LLC — 10/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Technology Strategy reports commissioned by COMTEG for Deutsche Telekom and T-Online
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
- Designed and developed opt-in membership Email and messaging campaigns
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Fully-monetized network of blogs and affiliate web sites
- Affiliate keyword marketing and contextual advertising
- Search engine optimization (SEO) and online promotion
- Administration of multiple WordPress, Moveable Type, and Drupal blogs on dedicated server
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.34 install
- Monetization of blogs, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blogs
- Manage Google Apps Premier hosting of Email for Abraham Harrison LLC
- Manage CentOS dedicated server hosting Drupal, WordPress, and Movable Type installations

Sales Representative, Visible Technologies — 1/2007-Present
- Sell and promote TruCast and TruView SEO and online advocacy ASP solutions online and in Washington, DC

Associate, crayon LLC — 3/2007-Present
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Audited all crayon LLC sites and blogs for SEO, UI, architecture, branding, and marketing strategy

Senior RSS Consultant, Hinchcliffe & Company — 1/2007-Present
- On-site syndication strategist for T. Rowe Price Information Technology (TRPIT)
- Research and development towards deploying a public, consumer-focused RSS product
- Solution included a customized ATOM 1.0 feed supplying daily mutual fund pricing
- Solution included a Google Gadget and a Live.com Microsoft Gadget alternative
- Solution included subscription strategies for Bloglines, Google Personalized Home Page, etc.

Director of Social Media, COMTEG.COM — 12/2006-Present
- Web2.0 strategy analyst for major European telecom company
- Produced case studies on Web2.0, Revver, digg, Google Reader, Google, YouTube, Helio, VOX, Dodgeball, Second Life
- Produced case studies on prediction markets: Inkling Markets, PROTRADE, Blogshares, Washington Stock Exchange (WSX), The simExchange, newsfutures, RealityMarkets, Consensus Point (Foresight Server, Foresight on Demand), NewsFuture (Prediction Trader)
- Produced case studies on online personal and public calendars: Google Calendar, Yahoo! Calendar, AOL Calendar, Apple iCal, Microsoft Live, Upcoming, Eventful,
- Produced case studies on blog and feed search engines: Ask.com, Technorati, Google Blogsearch
- Produced case studies on social networking sites: VOX, YouTube, digg
- Produced detailed studies and corporate recommendations on Web2.0 (web 2.0), RSS, widgetization (widgets, Google Gadgets, desktop gadgets), long tail strategy
- Produced case studies on online address books and online contacts and networks: Plaxo
- Direct engagement and recommendations for web2.0 strategy

Consultant, Travelistic.com, Diversion Media — 8/2006-10/2006
- Web strategy document commissioned by Nicolas Butterworth
- Word-of-Mouth and buzz marketing strategy document and hiring recommendations
- Search engine optimization (SEO) strategy document

Independent Web Strategies Consultant — 8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Nicholas Butterworth and Diversion Media for Travelistic.com launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use

Senior Account Supervisor, Online Advocacy, Edelman — 5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .

Consultant, Blog Production and Strategy, BoldMouth — 8/2006-Present
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Director of Sales, eResources, LLC — 9/2002-9/2003
- Managed sales force and new business for the ITonDemand and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 8/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program

Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company

Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS
Guest Lecturer on History Blogging, History in the Digital Age, American University — 1/31/2007

Guest Speaker, “What is RSS? And How can it change my life?,” AOL University, AOL — 2/8/2007

Blogging Instructor, The Writer’s Center — 2/2006-Present

Blogger, Because the Medium is the Message — 1999-Present

Stock Photographer, Pacific Stock — 1990-Present

Stock Photographer, Corbis — 1990-2004

Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005

Emergent Technologies Advisor, Communications Advisory Board, Urban Institute.

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates

Founder and Organizer, DC Zope Python User Group (ZPUG)

EDUCATION AND TRAINING
The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991

I got to spend some time hanging out with Martin Marty at Renaissance Weekend a couple years ago. All I knew about him was gleaned from lunches, dinners, and panels together. During last night’s run, my friend Marty Marty started speaking into my iPod earbuds in the form of an interview on Speaking of Faith, America’s Changing Religious Landscape: A Conversation with Martin Marty Download MP3, Listen, Podcast, and uncut interview with Martin Marty (1:38). God bless Martin Marty and thank you, Krista Tippett.

Transcript of America’s Changing Religious Landscape: A Conversation with Martin Marty

Billboard:

Krista Tippett, host: I’m Krista Tippett, today a conversation about religion in America, with one of the great public theologians of our time, Martin Marty. For decades, Martin Marty has been watching developments that are now the stuff of daily headlines: the rise of religious fundamentalism across the world, the decline of the Protestant majority in American culture, and the vigor of evangelical Christianity in American life. Marty offers historical and personal perspective.

Mr. Martin Marty: I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts, and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both.

Ms. Tippett: Martin Marty on America’s changing religious landscape. This is Speaking of Faith. Stay with us.

[Announcements]

Ms. Tippett: I’m Krista Tippett. For decades, Martin Marty has been watching developments that are the stuff of daily headlines and partisan rhetoric: the vigor of evangelical Christianity in politics, the decline of the Protestant majority in American culture, and the rise of religious fundamentalism around the world. Today we’ll probe the historical perspective of this leading scholar of religion. We’ll discuss what’s really new in religion as a force in American culture, politics, and daily life.

From American Public Media, this is Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Martin Marty has been called the foremost interpreter of religion in America today. The National Book Award, the National Humanities Medal, and the Medal of the American Academy of Arts and Sciences are just a few of the honors he has amassed. He’s served on U.S. presidential commissions and directed a visionary research project on religious fundamentalism. The University of Chicago Divinity School, where he taught for 35 years, has created the Martin Marty Center to continue his work on public religion.

But for all his celebrity and scholarship, Martin Marty draws crucial insight from his own personal grounding in the mainstream religious life of American culture. He began his working life not as a scholar but as a pastor. He was born into a Lutheran family in 1928, in the Nebraska of Dust Bowl and Depression, where his father was a teacher and a church organist.

Mr. Marty: We were a churched family, of course, it was my father’s profession, and I’ve reminisced with some folks about how I got babysat next to the organ bench and had to sit through long funerals as a child, and somehow it didn’t turn me off from it all. I have a brother and a sister, and the three of us were well-schooled in literature and music and art, and also a very close basic sense of the faith of ordinary people, and I’ve tried to keep some sense of that in my lifework.

Ms. Tippett: Much of Martin Marty’s investigation into American religious life has centered on the dominant majority religion at the heart of our culture, the many denominations of mainline Protestant Christianity. But in our time, surveys show that majority is disappearing even as many Americans perceive the influence of evangelical Protestant Christianity to be growing. In his 2004 book, The Protestant Voice in American Pluralism, Marty describes the centuries from 1607 to 1955 as an era in American history in which “Protestants ran the show.” That began to change and take on new dimensions in the 1960s, an era vivid in the American popular imagination for political movements and the Vietnam War. For Martin Marty, it was also a decade of astonishing religious turning points whose significance went unnoticed. I asked him to walk me through the religious watersheds of the 1960s that began to erode the dominance of mainline Protestantism.

Mr. Marty: The biggest single event that hit this country happened in Rome, and that’s the Second Vatican Council. That is, Protestantism always knew what it was because it knew what Catholicism was, and it was over against that. Suddenly, Catholicism is friendly. It moves out into the public sector. The GI Bill puts Catholic young people into universities. They soon became the most educated group in the country, and Protestants were thrown off balance by that.

Secondly, it’s the beginning of the surge of evangelicalism within Protestantism, which — in those days, I imagine a lot of the Protestant leaders kind of sneered at Billy Graham and looked down their nose at tent revivals and so on and didn’t pay much attention to see how it was coming. And suddenly in the ’60s, I visited Berkeley, you had the Jesus People, little girls getting baptized in their bikinis, and change of worship from a certain kind of formality. The rock bands were coming in. And another huge infusion was an awareness of the religions of the East. You might keep going to your Presbyterian church, but you start doing yoga and you start doing Buddhist disciplines, etc. And you didn’t stop being Presbyterian, but you were of a different sort. You didn’t take it all for granted.

Ms. Tippett: I also think that something we’ve lost a memory of is how much tension there was between Catholics and Protestants, right, in this country, between different kinds of Christians, in a way that is absolutely unimaginable now. And I mean, personally for you, was that shift surprising?

Mr. Marty: I, in 1956, was invited to join the staff of The Christian Century, which was the towering Protestant voice. Today it still is, if not towering, a strong voice, but it’s ecumenical. It has a lot of Catholic writers; it has a lot of evangelical writers. But at that time, it was Protestant, and it was anti-Catholic. In 1950, on the cover of The Christian Century, there was an article, “Pluralism, A National Menace.” Pluralism was they’re worried about Catholicism. When I joined the staff five years later, pluralism was the best game in town. My first visits to campus, you always had one priest, one minister, one rabbi; that was called pluralism back then. But through that all, the Protestant still was in a privileged position. It simply was a kind of a reflex: ‘We’re the largest. We’re the ones who left our stamp on America’s literature, its poetry, its statecraft, etc.’

I’m going to say something in case I’m sounding critical.

Ms. Tippett: You can sound critical if you’d like to.

Mr. Marty: I’d be happy to be critical, but I don’t want to be distorting what I want to be. And that is to say, for all of that reflexive sense of establishment, I think I’m being a neutral, value-free historian when I say I don’t know any time in human history that somebody that powerful yielded that gracefully. In the previous century, Protestantism was often used — white Protestantism — to enslave, and it was used to justify the reservating of the Indians. But in the 20th century, Protestants have sort of said, ‘All right, you’re making your case. We’ll make room for you.’ They weren’t doing that much before the mid-’50s, but from then on in, they have done it even at the expense to their own identity.

Ms. Tippett: And I’m sure you’ve read these statistics that are now coming out, that perhaps today or tomorrow or six months from now, there will no longer be a Protestant majority in this country. And it depends on how people measure these things but, still, it seems significant when what is replacing the number of people who say that they’re Protestant are more people who say that they have no religion at all. In fact, it’s very high among people who were born in 1980 or later. And then there’s a category that’s doubled, of people who call themselves just Christian, right, who don’t identify with a specific tradition. How do you explain these statistics?

Mr. Marty: First of all, I think that Protestantism and Catholicism have very common fates here. They both have had trouble holding their younger generation. In some respects, the Protestants, Catholics, and Jews of the northern part of the United States share a lot with Canada, which is far less involved with church, or Western Europe, which is far, far less involved. Incidentally, that little section, I call it the spiritual ice belt: Western Europe, the British Isles, Canada and the northern U.S. We are really exceptions in the world, and we are really having a hard time catching up with understanding the rest of the world.

Protestantism is not in trouble around the world. I am a Lutheran, and we’ve had 300 years to get about eight million people. In 15 years from now, the African Lutheran churches will have added as many people as it took us 300 years to get. And that’s true of many other Protestantisms and Pentecostalisms. Every day there are 23,000 new Christians in sub-Saharan Africa, and half of them would be called Protestant, if often in the Pentecostal version. So around the world, it’s not a losing force. No longer, however, does it make the reference it once did to Western Europe and its daughter, the United States.

What will that mean for the United States? I don’t think we’re going to wake up some day and see total change. There’s a strange thing that hundreds of years after the vital life of a religion is past, there’s still a strong influence. We’re still living off some of the Greek religious influences. We’re living off a lot of medieval Catholicism. Our very universities are inventions of that. Our hospitals are inventions of that. So in a sense, meanings, ideas — in this case, ideas of liberty, freedom — that came very often from Protestants will live on even if not everybody goes to church. Still, the churches have been the places where these stories get renewed regularly.

Ms. Tippett: OK. I mean, I just wonder, personally, is this something that troubles you?

Mr. Marty: I don’t think I wake up in the morning having great worries about that. You can tell from what I’ve said I have a global view of humanity and of religion, and it moves around a lot. In the 1930s a great Catholic, Hilaire Belloc, said, “Europe is the Faith, and the Faith is Europe.” Well, that was true then. Now the cathedrals are empty, but their granddaughters are full in Latin America, Asia, and Africa. I certainly think that some things borne by the Protestant message would be a great loss. One of its gifts to America was its sense that we’re scripted. It’s a scriptural faith, it’s a Christ-centered faith, but it doesn’t mean that all virtue and all morality goes with you. And I think that’s been a nice irritating voice in classic Protestantism, which is, no matter how far along you’d come, God was holding you to a higher standard.

Ms. Tippett: Religious historian and author Martin Marty. One of the most popular of his over 50 books is Pilgrims in Their Own Land: 500 Years of Religion in American. He is considered by some to be a bridge between the devotional and scholarly worlds of liberal mainline Protestantism and evangelical Christianity.

Ms. Tippett: Let’s talk about evangelical Christianity, which at the same time that there are some statistics of people becoming less religious, there’s certainly a sense that religion in some ways is more of a force now. I mean, I think there would be people who would take your phrase, “When Protestants ran the show,” and say that a certain kind of Christianity is becoming almost a controlling force or, you know, we have an evangelical Christian in the White House. I mean, how are you observing what’s happening now, with your broad view of things and of history?

Mr. Marty: I think those of us who write this kind of history are a little puzzled by the naiveté of the — well, people in journalism, in the media, in the general public, who think all this just got invented in the last four years and couple months. It has very deep roots. I trace it not to the ’20s. Nobody cared about the religion of Harding, Coolidge, Hoover. And Roosevelt was a mainline Protestant, Episcopalian, and he could draw upon these themes very much. Harry Truman was a salty Baptist. Truman and Carter and Clinton, the three Baptist presidents of the century, know the Bible best. They can just recite reams of it at any moment. Eisenhower started having Billy Graham come by. When we say “evangelical” today, it’s almost a long shadow originally of Graham. Today, evangelicalism is multi-headed. It’s all over the place. You can’t really generalize about it much anymore, but in its purer form, it came up in that way.

And, yes, in ’64, they really galvanized around Barry Goldwater and the kind of conservatism. And they didn’t get very far because he didn’t get very far, but they got angry about being dismissed and so on. In 1976, when Jimmy Carter ran, he’s the first one who would say, ‘I’m born again,’ first one to say, ‘I had a personal experience with Jesus,’ but they soon dropped him because they didn’t like him politically. Ronald Reagan was not born again, but he was friendly to them. But you could see this long trend coming.

Robert Handy, one of our major historians, once wrote a little book on The American Religious Depression, 1925–1935, because the mainline churches were already beginning to lose some of their membership, their status. They were depressed. But Joel Carpenter, another historian, has since pointed out, through it all the fundamentalists who’d been disgraced in the 1920s started organizing. They bought radio stations. They started Bible colleges. They had magazines. And they were building a world inside the world. And suddenly along come people like Billy Graham and presidents who favor it, and you have a very different kind of pattern, so that by the time — I would say by the time of Ronald Reagan, it became so vivid that the normal clergy in the White House would be evangelists, usually, until recently, of a rather moderate sort.

Ms. Tippett: It also seems to me, though, that a mistake is made in media in lumping together — as you said, evangelicalism is a — there’s a multiplicity of evangelicalism, and evangelicalism has a very different history and theology in some cases from Pentecostals and certainly from fundamentalists, although there is some overlap. How would you explain the distinctions?

Mr. Marty: All right. To the sociologists, the slightly more than one-fourth of America that would be called evangelical includes fundamentalists, evangelicals, Pentecostals, Southern Baptists, and conservative Protestant denominations. And they really have tremendous differences except when they converge on highly focal and, let’s say, useful political points: gay marriage or something of that sort. But for the most part, they’re much more diverse.

Until around the turn of the last century, all Protestants were called evangelicals; all evangelicals were called Protestant. During the century, though, you started having the liberal churches accenting more the Biblical story applied to social life, economic life, cultural life, whereas those who were evangelical started dealing with private life, personal life. That still goes down in our own time.

Ms. Tippett: Why did that happen? How did that happen?

Mr. Marty: Well, I think the Protestants who ran the show had the sense that you can pass a law and get rid of slavery, you can join secular people to get antitrust laws, you could have child labor laws. All the while then, the revivalists, Billy Graham’s ancestors — the greatest being Dwight Moody, a Chicago evangelist — looked out at the world and saw it in trouble, and he said, ‘The world is a flood, and God gave me a lifeboat and said, “Moody, rescue all you can.”‘ And I think they concentrated on heaven, on saving souls. And then on moral issues, they chose those over which an individual could have control: You shouldn’t gamble. You shouldn’t swear. You shouldn’t drink.

Now what’s so interesting today is, what have come to be called social issues in recent campaigns are not social, they’re personal enlarged. In other words, the evangelicals and the fundamentalists and the Catholic conservatives concentrate on what goes on in the bedroom, and they don’t talk much the way classic Protestants did about should the government be involved with poverty, with waging peace, all of those kinds of things. It’s been their genius to organize that in our own time so they have great political power. The Republican Party in particular has seen that that can be amassed and help get votes for things outside of the bedroom.

Ms. Tippett: Although there certainly are Catholics and evangelicals who are mobilized around poverty and those more classic kinds of social justice issues.

Mr. Marty: Oh, my, yes. Catholics are very much upfront. And some of the strongest social involvements of today are among evangelical Protestants. But that kind of Catholic and that kind of evangelical and that kind of Protestant are themselves in a kind of a loose coalition today. Not as powerful as the personal morality people, but there’s a lot of power there. A lot of witness goes on.

Ms. Tippett: Religious scholar and author Martin Marty. I’m Krista Tippett and this is Speaking of Faith from American Public Media. Today we’re exploring Martin Marty’s historical and personal perspective on the changing religious dynamics in American culture. For a half-century, he has studied the effect of increasing pluralism on American Christianity. He’s also been a visionary scholar of religious fundamentalist movements around the world.

Ms. Tippett: I want to talk about the Fundamentalism Project that you did but, I mean, before we actually talk about fundamentalism, I’d like to note something that I thought was very interesting. I was reading your address that you gave at the conclusion of that project to the American Academy of Arts and Sciences. You titled it, “Too Bad We’re So Relevant: The Fundamentalism Project Projected.”

I’ll just read this quote: “The Fundamentalism Project scholars have found that fundamentalists tend to turn intimate and private issues into public affairs. Concern for the zones of life closest to the self — world view, identity, sexuality, gender differentiation, family, education, communication — tend to take priority over macroeconomic concerns.”

So my question to you is, is there something at the origins of fundamentalism that is also moving our culture as a whole right now?

Mr. Marty: OK. One quick word about fundamentalism. The fundamentalism we studied, to which you’re referring, is not your friendly neighborhood fundamentalist down the block. Our assignment was to study the militancies. When we started this, a historian friend said, ‘When you’re studying American fundamentalism, Marty, remember there are no machine guns in the basement of the Moody Bible Institute in Chicago.’ We were really studying a different kind of thing there, and yet there are certain things everybody had in common.

In the roots of fundamentalism in our culture, it started, of course, anti-evolution, anti-biblical criticism, and then it started taking a moral cast. But its moral cast, again, was the things that you should take control of. Virtue, advice were their big terms, not social justice and social change. Take what is a virtuous person; pass laws to promote that virtue. And I certainly am leaving a wrong impression if I’m suggesting that bedroom and clinical issues don’t have social consequences. They have huge social consequences. If divorce becomes more easy and grows and families disintegrate and children don’t have models in the parental world and they’re not educable, it’s a huge difference in the culture. So they don’t have a monopoly on it either in its invention or its present carrying out, but I think more of them restrict their energies to that and, again, it’s a very politically popular thing to do.

Ms. Tippett: But here’s my question: This description that you gave of fundamentalism, that people turn to intimate and private issues and that these take priority over macroeconomic concerns, could actually, I think, describe maybe a majority of Americans this year. So what I’m wondering is if there’s something that you see that gives rise to that tendency within fundamentalism that is actually alive in our culture as a whole right now.

Mr. Marty: I think two things are going on. On one level, around the world people are having trouble with their identity, their belief — whom do I trust, who trusts me? And so a phrase we used in The Fundamentalism Project, around the world, there is a massive, convulsive ingathering of peoples into their separatenesses and over-againstnesses, to protect their pride and power and place from others who are doing the same thing. Now, look at American life. We don’t do it the way they do it in Saudi Arabia or Afghanistan. We don’t veil women or anything like that, but we’re clustering more tightly. ‘We’re the virtuous, and they’re the vicious. We’re the good, they’re the evil.’

Ms. Tippett: I guess I’m still wondering how you understand the human and spiritual–maybe not theological, but the spiritual roots of this focus that seems to have become so definitive in our public life, on private issues of morality as the issues of morality.

Mr. Marty: I think that all through Christian history, anything related to sexuality was troubling and exciting. Clerical celibacy for 1700 years in Catholicism shows this, how much of an upheaval was caused when Martin Luther got married and when the Protestant clergy married. Every change in sexual mores is troubling because that’s so close to the roots of creation and transmission of life. Now what’s happened in our own time, I argue, every church body from the Mennonites to the evangelicals to the Roman Catholic Church are torn up over two words: sex and authority. By sex, I mean everything in the biological cycle, from in vitro fertilization or stem cell research, abortion, birth control, cohabitation outside of marriage. All these things are troubling all the churches, some of them sweeping…

Ms. Tippett: And dividing people in them.

Mr. Marty: Oh, yes. Some people sweep these things under the rug or close their eyes to it or whatever. But I think it’s very hard to get to the root of your part of the question as to why this longtime concern for personal morality, sexual morality, suddenly became so politically powerful. On one level, let’s be honest, it’s very exploitable. Everything else I’ve talked about — caring for peace, caring for justice, caring for feeding — these are all relative things. How much foreign aid budget you’re going to put into it, how much energy you’re going to put into it. With abortion, you either have an abortion or you don’t. You either perform gay right marriage or not. So it can be a big matter of identity and boundary, and I think that’s very popular in a time when people lose their identity and their boundary. I always say that the laws on gay rights and the practices toward them will be changed when every tenth evangelical minister’s daughter comes out. That is, when it gets close to you, you see these differently.

Ms. Tippett: So liberal — let’s say, Democrats and even liberal religious people who also have been struggling to find a voice in this last period will often hearken back to the days when it was the social justice issues that mobilized people and that had political force. Did those issues somehow achieve that force in the ’60s because they became more personal for people and, I mean, could you imagine that happening again?

Mr. Marty: Oh, I think so. The personalization of civil rights, you suddenly had a face: Martin Luther King. You suddenly had causes: the four little Birmingham girls who were bombed. These are very, very vivid things so that the president of the United States had to get on television one night, and after you’d seen the pictures of the dogs attacking children and police attempts to put down blacks in the South, suddenly it did become personal.

I should also say in fairness — I’m really trying to be as accurate as I can — these involvements of white Protestants in peace movements and civil rights movements that was never massive. That was often leadership. Some people would call them generals without armies. And there’s where I think we historians have kept saying a lot of evangelicals were up close, they were getting their hands dirty. The Salvation Army, for example, is an evangelical movement, one of the oldest. So we don’t have any absolute lines here at all. I just think that the sudden choice to organize on the virtue-vice line, the ‘we’re entirely right and they’re entirely wrong’ line, was very exploitable in politics, and in many, many states that has come to prevail as the main political agency. Nobody would have dreamed of that 20 years ago.

Ms. Tippett: Historian and author Martin Marty. This is Speaking of Faith. After a short break, more of his reflections on the nature of fundamentalism, separation of church and state, and the future of religion in America.

Mr. Marty: I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody.

Ms. Tippett: Visit our Web site, speakingoffaith.org. Subscribe to our free weekly podcast so you can listen to this and other archived programs again. Listen when you want, wherever you want. Discover more at speakingoffaith.org.

I’m Krista Tippett. Stay with us. Speaking of Faith comes to you from American Public Media.

[Announcements]

Ms. Tippett: Welcome back to Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. I’m Krista Tippett, today exploring America’s contemporary religious landscape with Martin Marty.

Martin Marty is a celebrated historian and interpreter of American religious life. This hour he’s been reflecting on the religious dynamics of contemporary America from his perspective of half a century of scholarship. Throughout the latter half of the 20th century and into the present, he’s been involved in many large-scale analyses of American Protestantism in particular, including its cultural influence and its pluralistic impulses.

And from 1987 to 1993, well before religious fundamentalism had become a feature of daily news headlines, Marty directed a global fundamentalism project that was commissioned by the American Academy of Arts and Sciences. That project studied militant religious fundamentalist cultures around the world, and resulted in a five-volume publication. I asked Martin Marty what he learned that surprised him and what shapes his reaction to fundamentalism now.

Mr. Marty: The first thing we learned was that it is religious. That is, we didn’t let the psychologists in the first couple of years. This was a six-year study. We wanted to make sure that we caught the religious dimension and were convinced of that. And therefore fundamentalists, by and large, saw us as being fair. Our main instrument was the tape recorder. We sent out a couple hundred scholars around the world and they would ask, ‘Why are you this?’ and ‘Why do you raise your family that way?’ We studied it in 23 religions, by the way, Jains and Sikhs and everybody; it wasn’t just Christians and Muslims and Jews.

What else did we learn? Number one, fundamentalism is not the old-time religion. Fundamentalism is a very modern packaging. That is, it’s born when there’s an assault on values that you have and are uncertain about. There has to be a threat to you as a group identity or to you as an individual. So the most important word in fundamentalism is you react. Very few fundamentalists are concerned about things that traditionalists and regular conservatives and orthodox are. You can’t get a phone booth full of an argument on the most important Christian doctrines like the divine trinity and the two natures of Christ and the bread and wine of the Lord’s Supper. They care about evolution. They care about being left behind as the world ends. But there’s a very selective agenda. The whole left-behind theology is not the old-time religion. It was invented in the 1840s, which is really the modern world.

Ms. Tippett: For someone like you.

Mr. Marty: That’s right. I move glacially, not with a hurricane. And many other features were modern. Everywhere we studied them, they were better at the use of mass media than modernists were.

Ms. Tippett: Now, that’s interesting.

Mr. Marty: Yes. I once spoke in a church in — I think it was Dallas, and the pulpit looked like a 747 panel. A red light would go on, a baby’s crying in nursery 23C, and another blue light and that means a Jaguar’s lights were left on in parking lot D, and I could raise the temperature and the volume and everything else. And the minister in his sermon later on blasted technology, which he was using. In other words, he blasted the energy put into it, I suppose you’d say.

Well, I can go to a liberal Methodist church and I’m pretty sure the microphone won’t work. I’m kidding, I’m kidding, but Ayatollah Khomeini’s revolution was done through tape recordings from France. Al-Qaeda is very much at home with the Internet.

Ms. Tippett: Very savvy, yeah.

Mr. Marty: Mass media helped produce fundamentalism because — first stage was born in the early radio; the second stage, Billy Graham, early television; the third stage now, Internet. What do you do? It comes at you with full force. You might try laws against obscenity and pornography. You might try to boycott Disney World. That doesn’t do much. You’re better off starting your own television networks. ‘Mass media are what messed up the intimacy of my family life; I’ll turn it right back upon itself.’

Ms. Tippett: So as late as on September 11th, 2001, the word “fundamentalism” became a part of our public vocabulary. And I’m curious, as you watched that happen and have watched all the discussion since then, having spent this good block of time studying fundamentalism a decade earlier, what have you found to be missing in our analysis of fundamentalism recently?

Mr. Marty: I think, unfortunately, the word is used to clump everybody together. The overuse of the word “fundamentalism” — I should be claiming a patent on it because we did those five big fat books on it. But one of the themes of those five books was there are an awful lot of things out there and there’s a lot of internal diversity. We would remind people — for example, the Ku Klux Klan in the 1920s had 450,000 members in Indiana, in the North, and every meeting had a Protestant minister, it had a cross, it had the open Bible, it had prayer, and the rest of Protestantism and the rest of Christianity would say, ‘That’s not a bit representative of the one billion of us out there.’ So I think when al-Qaeda came on the scene that was our first message: Show the diversities. Make it easier for moderates to be moderate. Don’t demonize the enemy. Do all that you can to show their varieties and to make it easy for them to be diverse.

Ms. Tippett: Esteemed religious historian and author Martin Marty. I’m Krista Tippett, and this is Speaking of Faith from American Public Media. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Ms. Tippett: You’ve lived a good long time as a public theologian and a religious thinker, and you quote a lot of great thinkers in all your works. I wonder, if I asked you who you think of as the most formative and influential religious figures in American life in the 20th century, who would you want to describe?

Mr. Marty: Among the well-known people, I would have to say the two Niebuhr brothers, Reinhold and H. Richard Niebuhr, who towered at Union Seminary and Yale when Protestantism was strong. They both were strong for the prophetic principle. They weren’t good at leading you into worship, though they did write prayers. But they were up close. They were in the thick of things.

Reinhold was a “cold warrior.” He was a consultant in the Truman era to the Dean Achesons and then the John Foster Dulleses. He’s there. But his interpretation of human nature — on one level, there was a group called Atheists for Niebuhr, but he once said, ‘You’ll never understand me if you don’t know that I believe in Christ crucified.’ He always went back to his roots in the gospel, but they also appreciated his analysis of human nature was so realistic, and his interpretation of history and the place nations played.

Ms. Tippett: Here’s a favorite quotation of the 20th century theologian Reinhold Niebuhr, with which Martin Marty ended an address at the White House in 1998.

Reader: “Nothing that is worth doing can be achieved in our lifetime; therefore, we must be saved by hope. Nothing which is true, or beautiful, or good, makes complete sense in any immediate context of history; therefore, we must be saved by faith. Nothing we do, however virtuous, could be accomplished alone; therefore, we must be saved by love. No virtuous act is quite as virtuous from the standpoint of our friend or foe as it is from our standpoint; therefore, we must be saved by the final form of love, which is forgiveness.”

Ms. Tippett: From Reinhold Niebuhr.

My guest, Martin Marty, is describing some of the most interesting and influential religious forces in his lifetime.

Mr. Marty: I certainly would have to put Billy Graham in the front rank. And I may not have always been in the same camp, we’ve exchanged a few nice letters and have never had a sour word in 30, 40 years, but there’s no doubt about it that I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both. But he’s not a mean. And I think you’d have to say that’s just been an enormous influence on many people.

Paul Tillich, of German import, was highly influential theologically. But I really think that people whose names you’ll never know were influential.

Ms. Tippett: Right. And who are some of those that are important to you?

Mr. Marty: Well, a custodian at a high school I went to. You’d come there in the morning and, as busy as he might be pushing a broom, he read your face better than the counselors did as to what your trouble was.

I personally have a lot of interest in the arts and I have hung out with people who are in music. Recently I was at the dedication of a new organ in honor of Paul Manz, a great, great organist who brought back something as corny-sounding as hymn singing into the great cathedrals. He and I have been on a couple of CDs together. I assure anybody listening that I don’t sing, I narrate. But certainly Paul Manz would be in my front rank of people who shaped me.

A theologian named Joe Sittler, not among the best-known theologians in America, blind in the last years of his life, nearly deaf, had a way with words and a way of discernment and a good-humored understanding of ethics that made the world richer for me.

Reader: A reading from Joseph Sittler in the 1986 book Gravity and Grace:

“St. Augustine, at the beginning of his Confessions, makes a great and beautiful statement: ‘Thou has made us for thyself, O Lord, and our hearts are restless until they rest in thee.’ Back of that statement lies a proposition which says that the human is created for transcendence … that we are by nature created to envision more than we can accomplish, to long for that which is beyond our possibilities.

“We are formed for God. …Faith is a longing. Humankind is created to grasp more than we can grab, to probe for more than we can ever handle or manage.

“…This restlessness may make us want to throw in the towel — or to pull up our socks. You can either be creatively restless, as before the unknowable, or you can simply collapse into futility. One of the goals of the Christian message is to join together the people of the way, the way of an eternally given restlessness, and to win from that restlessness the participation in God, which is all that our mortality can deliver.”

Theologian Joseph Sittler, from the book Gravity and Grace.

Ms. Tippett: You often mention a Dutch philosopher.

Mr. Marty: Oh, yes.

Ms. Tippett: How do you say his name?

Mr. Marty: Eugen Rosenstock-Huessy, who was a Swiss-German Jew and Christian. He’s one of those geniuses that you can quote 20 pages of and then the 21st page is so nutty you’re not sure you can use it. But I’ll give a quick illustration of what I get from him. For example, he says — and this is extremely important in my life. He says you can write the history of learning in the western world in three Latin phrases.

The first is, in Latin, Credo ut intelligum — “I believe in order that I may understand.” It’s the birth of the universities in Europe, Bologna, Paris, Oxford. You believe to apprehend the universe; truth is divinely revealed and can be appropriated. And that’s the charter that believers should never be afraid of learning.

Secondly, modern learning, without which we couldn’t do, is Descartes. René Descartes. Cogito ergo sum — “I think, therefore I am.” Modern university is born on skepticism and doubt and inquiry and criticism, and you want that. I don’t want a med school in which they’re just taking things on faith. I want them to be extremely critical. But he said, ‘That, too, gets sterile.’ And so he says, in the 20th century, that we also have to learn that truth has a social character. I’m learning from this conversation with you. We learn from conversing with someone else, we learn from the meaning of “I” and “thou.”

And his third motto was Respondeo etsi mutabor — “I respond although I will be changed.” I’m not changed when I argue with somebody because I know an answer and I got to defeat them. I’m always changed in a conversation because they’re going to surprise me. It’s kind of a game, it’s kind of play. And I think that that’s the kind of learning we need more in the churches, in theology, in politics, and in personal life.

Ms. Tippett: You’ve done a lot of projecting in your life. I mean, I found one book written in 1971 where you were projecting the church in that century, and there was projecting in The Fundamentalism Project. I wonder what you have been wrong about, as you look back, and also I wonder, as you look forward, where you are finding your hope and nurture.

Mr. Marty: Well, looking ahead, it’s a very foolish thing for a historian to do because we have nothing to say until something’s happened. I mean, our specialty is the past. But when you’re involved in the worlds in which I’m involved, you do hang out with the people who do projecting and you go along with them. My biggest misses were I didn’t foresee three huge things: One, the explosion of evangelicalisms; number two, the highly individualized spirituality of which you spoke earlier, the people who are on a spiritual search but they’re doing it at the coffee shop, at the mega bookstore, or they’re doing it in a little chanting group, and they’re not doing it in the churches. That’s certainly a force I hadn’t foreseen. And then I think the vitality that has come with the new pluralism, and that’s because I did a lot of writing before 1965 when the immigration laws changed.

Ms. Tippett: That’s another one of those points in the ’60s that you say how important that was for our religious life, that we never talk about as a turning point in the ’60s.

Mr. Marty: Well, it’s huge. It was the year of the Selma March. It was the year of the engagement in Vietnam. It was the year of all the LBJ Great Society legislation, and Congress made a little change in the immigration laws, after 41 years. And it was just in time for all the boat people. It’s just in time for people from Africa to come direct, and so on. And it was just a huge change…

Ms. Tippett: Because it gave rise to a pluralism and a multiculturalism in a new way.

Mr. Marty: Yes. It makes new demands on hospitality, etc. Lewiston, Maine, suddenly has people from Somalia. I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. And when you go to a hospital today, your doctor’s probably Pakistani and your nurse is Filipino, and your clinician is Jewish, etc. That’s our future. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody, but it does mean that your interpreting is being done on a larger scale.

And, again, the two biggest of those — and I guess you could say I probably didn’t foresee that either, since we’re talking about what I didn’t foresee — is that half of everything we’re talking about today is done by women. And that was not true in the ’50s. When I was writing the third volume of my three-volume work on American religion, I said to my class, half of whom were women, ‘Help me out. I need women who are big in religion in the ’50s. I can’t have an index of all men.’ And they couldn’t find hardly anybody. And then one of them said, ‘I’ll bet they were seething.’ And I said, ‘OK, Julie, you’re going to right a history of seething women of the ’50s,’ and she found interesting stuff. Anne Morrow Lindbergh, Catherine Marshall, all these people whose husbands are up front, and they’re seething. They’re all ready to change along the way. So I didn’t foresee how sudden and total that is.

It’s hard to think your way back to when very few women added work outside the home if they had children at home. And I think the…

Ms. Tippett: That’s a piece of pluralism we don’t really think about, in terms of how people are active in our public life. Women are more of a force in that way.

Mr. Marty: Oh, yes.

Ms. Tippett: Religious historian Martin Marty. We’re exploring how his historical and personal insights shed light on the religious dynamics of contemporary America.

Ms. Tippett: I think that there is a real sense among many people in our time that the whole relationship between church and state–as we define that, it’s not really just church and state anymore, right, it’s mosque, synagogue, church, and state, and many other variations of religious expression, but that that is shifting profoundly. But I wonder, with your perspective as a historian, you know, how new, how profound is this shift and how do you view this?

Mr. Marty: On one level, the image of the wall of separation never worked. We did never have a wall. For example, tax exemption of churches probably pays more to the churches in America than being established governmental churches in Europe ever did. I like James Madison’s word, there’s a “line of distinction,” a line of separation between religion and civil authorities.

I think of it more, too, as zones. Most people know when you’ve really overstepped. Most people don’t want religion utterly in a box. When the astronauts looked at the Earth on Christmas Eve, they read, “In the beginning God created the heavens and the Earth.” I think Madalyn Murray O’Hair and one or two other people protested, but most people thought, ‘That’s great.’ And when you have the space shuttle disasters, the president gets up and is at his most eloquent invoking religious language. Well, if you read real separation of religion and the state, you wouldn’t do that.

It gets more complex in some other areas. There is much more eroding of that line than there had been. I think, though, again, many of us who are nervous about crossing the line are also interested in religion in public life. I’m all for the teaching about religion in public schools. I think you should know that Martin Luther King was a black Baptist and what that did for him. You should know why the Puritans came. You should know why your Hindu neighbor does something different. But a lot of people want to convert that and say, ‘But we should teach the majority religion as the truth about life, and we should worship in that tradition.’ And that’s where we get nervous, and yet there’s a strong popular appeal. ‘If only we had prayer amendments. If only we had stipulated prayer.’ And here’s where a Protestant of the old school or a real Protestant would say, ‘Watch out. Give religion privilege and it gets corrupt. And look at Europe if you want a sample of that.’ So in my view, religion has its place all over the public sphere as long as it is persuasive and voluntary. And the minute it gets to be coerced and privileged and assumed, somebody’s going to run it at the expense of others or it’ll get fat and corrupt.

Ms. Tippett: Where do you look for nourishment and hope? Where do you look around and say, ‘This is exciting. I’m happy for my grandchildren to be living in this time’?

Mr. Marty: The most important thing in my world, when I mention public life I don’t mean only politics. A lot of people equate the two. Politics is one branch of it. Public life is town meeting, it’s the mall, it’s the supermarket, it’s the college, it’s all those things. And I’m greatly cheered by artists, by musicians, by people who live out their vocation. It’s almost a hobby for me to pursue people who just never get their name in print and do heroic things.

I’m cheered by — I never know how to speak without proper nouns. I like a group called Opportunity International, which is one of a number of microeconomic ventures around the world that lends money, put 140,000 people around the world to permanent work last year. Now, they’re religiously motivated people and they give me tremendous hope, as do the people on the other end, 92 percent of whom pay their loans back in two years, which inspires me. That kind of thing.

In the city where I live, Chicago, there are all kinds of groups that provide leadership in the inner city without condescension, without imposing on them. There are others that train people. In one of these groups, the Christian Industrial League, trains people, mainly Mexican men, to start their landscaping companies and women to start their homemaking companies — not just to do the work, but to start companies. And they plant the flowers that we see in the city of Chicago. Come see them.

And family is very important. I draw nurture from the family. We love friends. I can’t say enough — I once wrote a book about friendship. In a cold, brutal world, you can’t do much better for somebody else than to stimulate friendship. And the model there again is God. As distant as God’s supposed to be, God also condescends and is our 3:00-in-the-morning friend. So I’m nurtured by all those kinds of things.

Ms. Tippett: Martin Marty is the Fairfax M. Cone Distinguished Service Professor Emeritus at the University of Chicago. The Martin Marty Center has been founded there to promote public religion endeavors. He’s the author of more than 50 books, including, recently, The Protestant Voice in American Pluralism, When Faiths Collide, and the Penguin Lives volume on Martin Luther.

Contact us at speakingoffaith.org and read listeners’ reflections on this conversation. Also, sign up for the free Speaking of Faith podcast. You’ll never have to miss another program again. Listen on demand, when you want, wherever you want. Discover more at speakingoffaith.org.

The senior producer of Speaking of Faith is Mitch Hanley, with producers Colleen Scheck and Jody Abramson and editor Ken Hom. Our Web producer is Trent Gilliss, with assistance from Jennifer Krause. Kate Moos is the managing producer of Speaking of Faith, the executive editor is Bill Buzenberg, and I’m Krista Tippett.

“Party strategists and nonpartisan pollsters credit the operative, Mara Vanderslice, and her 2-year-old consulting firm, Common Good Strategies, with helping a handful of Democratic candidates make deep inroads among white evangelical and churchgoing Roman Catholic voters in Kansas, Michigan, Ohio and Pennsylvania.”

Via the New York Times

“The Strategist : Mara Vanderslice of the consulting firm Common Good Strategies, who works the campaign trail, helping candidates build relationships with diverse religious communities.”

Via The Washington Post

“‘There’s been a huge sea change,’ says Mara Vanderslice, former religious outreach adviser to defeated presidential candidate John Kerry. ‘When we started this work on the Kerry campaign there was a lot of disagreement over how much to emphasise reaching out to religious Americans… there’s almost universal understanding now that we need to do a better job of reaching out.’”

Via the BBC

“Casey is “pro-life,??? and Strickland a minister, but similar shifts occurred in other races featuring more-traditional Democratic candidates. Michigan’s Jennifer Gran­holm, for instance, a “pro-choice??? and relatively liberal governor, won 35 percent of the white evangelical vote, a percentage significantly higher than the House Democratic average. All in all, about a half-dozen races impressed Green as scrambling many of our culture-war assumptions. In each of these races, you can argue about the strength of the opponent and other local dynamics, but all of them turn out to have one thing in common: the winning candidate worked extensively with a small political consulting outfit called Common Good Strategies.

Mara Vanderslice, a thirty-one-year-old born-again Christian, founded Common Good in 2005 and later brought on Eric Sapp, thirty, as a partner. Both belong to the small but growing club of evangelicals who are also Democrats. Vanderslice had worked on a couple of Democratic presidential campaigns, and she had found that the reactions of many campaign staffers around her ranged from “ambivalent to hostile??? when she suggested reaching out to religious voters or constituents. But she and Sapp suspected that while the machinery resisted, the candidates themselves might be amenable. This year, Common Good worked closely with seven candidates, testing a new strategy for Democrats trying to court religious voters. All of these candidates won in November.

In each race, Vanderslice and Sapp began by helping candidates build the infrastructure necessary to reach religious voters, often from scratch. “In many cases our party had completely written them off,??? says Sapp. In none of the states in which they worked did the Democratic Party have a complete list of pastors, for example, so Common Good staffers created those lists. In Michigan, they met with about 500 conservative and moderate members of the clergy; in many of the meetings, particularly with evangelical ministers, they would hear something like “Where have you all been???? According to Sapp, “At a fundamental level they just want candidates to give God his due, more than they care about specific issues.???

Common Good helped recruit pastors to write op-eds in response to criticisms and arranged for campaigns to buy mailing lists of religious-minded voters. Vanderslice and Sapp encouraged candidates to buy ads on Christian radio, a medium considered more intimate than television. Strickland did a large radio buy in July—early enough to look like more than an afterthought. For ten years he’d had a quote from Micah on his office wall: “And what does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God.??? With uplift-y music in the background, he talked in his ad about how that quote had guided his career and would guide him as governor.

Vanderslice and Sapp helped the candidates create a new language to use in talking about faith and values, aimed in part at neutralizing hot-button issues. On abortion, for instance, they banned the word choice and pushed reduction, going one step further with Clinton’s idea that abortion should be “safe, legal, and rare???: “We must work together across our differences to reduce the need and numbers of abortions by reducing unplanned pregnancies and helping women and families get the support they need when facing a crisis pregnancy,??? read a brochure for Sherrod Brown, the Democratic Senate candidate in Ohio. The idea was that a lot of voters who oppose abortion don’t actually want it to be criminalized; they just want the issue to be recognized as important.

The two consultants also advised candidates to attack Republican positions on moral grounds, from the left. Where anti-gay-marriage amendments came up, for example, they expanded the issue and talked about how many marriages were disintegrating because of financial stress, which they name as the No. 1 cause of divorce in America.”

Via Atlantic Monthly by way of Faith in Public Life

“Should Kerry run for president a second time, such values-based defenses of Democratic policies would no doubt play a greater role than in 2004 when the candidate paid little attention to Casey or evangelical adviser Mara Vanderslice—despite the pair’s involvement with the campaign.

Vanderslice has since proved her counsel is worth heeding. From her new role as director of Common Good Strategies, an independent consulting firm she founded in 2005, the born-again strategist significantly boosted the Democrats’ midterm landslide. Exit polls showed that the candidates she advised pulled in an average of 10 percent more evangelical voters than other Democrats.

Fellow Common Good Strategies consultant Eric Sapp told WORLD such results could signal the beginning of a grand reshaping of the political landscape: “My hope would be that Christians become a perennial swing vote.”"

Via World Magazine by way of Faith in Public Life

So, I have been trying to update my resume and keep it up-to-date. Let me know if there are any embarrassing errors, oversights, or mistakes.

MISSION

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I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:

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Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002
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Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
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- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program

Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS

Blogging Instructor, The Writer’s Center — 2/2006-Present

Blogger, Because the Medium is the Message — 1999-Present

Stock Photographer, Pacific Stock — 1990-Present

Stock Photographer, Corbis — 1990-2004

Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005

Emergent Technologies Advisor, Communications Advisory Board, Urban Institute

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates

Founder and Organizer, DC Zope Python User Group (ZPUG)

EDUCATION AND TRAINING

The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991

I finished updating my resume this morning. Thanks to Janna, Di, Stephanie, Tiff, and Mark for all of your help.

MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE
I am an expert in online outreach, advocacy and marketing with over 23 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:
- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement strategies to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising
- Protector: online brand protection, defensive SEO, online crisis response
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

PROFESSIONAL EXPERIENCE
Consultant, Blog Production and Strategy, BoldMouth — 8/2006-12/2006 http://www.blogmouth.com
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Instructor, The Writer’s Center — 2/2006-Present — http://www.writer.org
- Instructional courses on blogging, from introduction to advanced techniques
- Marketing, promotional, and SEO strategies for writers and business people
- www.appliedblogging.org developed to support blogging students

Blogger and Blogging Consultant, Freelance — 1999-Present http://www.chrisabraham.com
- Active blogger since 1999

Stock Photographer, Pacific Stock — 1990-Present http://www.pacificstock.com
- Contract stock photographer

Senior Account Supervisor, Interactive, Online Advocacy, Edelman — 5/2006-8/2006 http://www.edelman.com
- Direct client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced “Exposing the Paid Critics” website for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute, and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006 http://www.newmediastrategies.net
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and supress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts
- Managed online advertising campaigns using Yahoo and Google contextual ads

Radio Panelist, “Do You Trust the Media,” BBC World Have Your Say — 5/3/2006 http://www.bbc.co.uk/blogs/worldhaveyoursay/2006/05/do_you_trust_the_media_your_co.html
- Radio expert on online media, citizen journalism and citizen generated media (CGM)
- Broadcast worldwide and in the US on NPR

Guest Lecturer, SIPA, Columbia University — 10/15/1005 http://sipa.columbia.edu/
- Lectured on blogging and viral marketing strategies for public affairs
- School of International and Public Affairs

Professional Stock Photographer, Corbis — 1990-2004 http://www.corbis.com
- Contract stock photographer

Director of Sales, eResources, LLC — 9/2002-9/2003 http://www.eresources.com
- Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002 http://www.nlada.org
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000 – 2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999 – 6/2000 http://www.caucus.com
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997 – 7/1999 http://www.fcbs.com
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 8/1996-6/1998 http://www.kresa.org/
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program
Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS
Emergent Technologies Advisor, Communications Advisory Board, Urban Institute. http://www.urban.org

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute http://www.renaissanceweekend.org

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates http://www.rheingold.com/Associates/team.html

Founder and Organizer, DC Zope Python User Group (ZPUG) http://www.zpug.org

EDUCATION AND TRAINING
The George Washington University, Washington, DC http://www.gwu.edu
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI http://www.hawaii.edu
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK http://www.uea.ac.uk
- Junior year abroad, English and American Studies (EAS), 1990-1991

Rent is too insubtle, too pedantic, too rife with hyperbole, too grotesque, too black and white. The premise is amazing, but the musical is too focused on preaching to the choir and not enough time to educate the masses of asses on sundry important social issues, for both conservatives and liberals.

Read something, even out of the Wall Street Journal or the FT to the tune of a loping, awkward, highschool musical, and it sounds like Rent.

Rent is schoolmarmish while Hair is just out there, exposed. Rent tells you what to think while Hair lets you think for yourself.

Amen to that.

In response to my rhetorical and baseless article, I Hate Most Liberals Because of Their Transparent Wanton Hypocrisy, Doc B followed-up with a thoughtful and insightful comment.

“That couldn’t be more incorrect. What Zappa explicitly addressed in his testimony– and why he became so quickly unwelcome– was the RIAA’s quiet quid pro quo deal with the PMRC: ‘you use your influence to get congress to enact a tax on blank recording media and we’ll put your labels on our records.’ (All the while realizing of course that such labeling could only help sell more records by otherwise thoroughly un-noteworthy acts, e.g. 2LiveCrew.) In fact, Zappa’s own marketability was in some ways perhaps benefited by the boogieman of censorship as he went on to compose a number of popular pieces (amongst Zappa fans, anyway) about the whole episode and even went so far as to apply his own mock ‘warning/guarantee’ to his records thereafter even though as owner of his own independent label he was most definitely not a party to any deal between arch-enemy Warner and the PMRC. And he was not worried about his own sales should he run afoul of content laws as Wal-Mart wasn’t stocking his product anyhow.”"In great part, the musicians who appeared at the hearings were has-beens (Dee Snider) or evergreens (John Denver– whom no one would ever accuse of peddling profanity,) none of whom had all that much to gain or lose regardless of what happened as a result of the “controversy.” (If Prince had appeared, that might have been a different case, but he didn’t.) You may be correct in your observation that much of the pontification we see from the usual Hollywood suspects may smell kind of funny, but this case is really not a valid example to support your premise. These were by-and-large earnestly concerned citizens who also happened by virtue of their celebrity to be in a position (albeit perhaps as targets?) to express their opinions in a public forum, the whole point of which, it may be argued, was to garner publicity for some congresspeople’s own ego-driven political ambition.”

Via Ace of Spades HQ, Dust my Broom, Common Sense America, Barking Moonbat, Demonrats, TigerHawk, The Gossipers, Conservative Cat, Miss Jackson if You’re Nasty, The Right Perspective.

I call the new feminism Manolo Blahnik Feminism, which is a super-sexual, super-sexy, and super-confusing form of self-empowerment. Ariel Levy calls it “raunch culture” and I believe that it is going to blow up in American women’s faces.

I believe very strongly that there are too many dangerous contradictions in the new feminism, in the new American woman. And, what is to become of the more traditional American woman of Faith? And more importantly, what will become of us, the more traditional, American men of Faith?

I attended a panel on gender differences in the new feminism and my question to the panel was,

“I understand how empowering strappy stilettos, butt jeans, bare bellies, and camisole tops are for the modern woman. It is all about taking back the sex, taking back the gaze, reclaiming the control of what is cute, what is hot, what is sexy, it about taking back control, reclaiming feelings of pride in the body, pride in the shape and tan earned from an active, outdoorsy life. That’s all fine and good. Unfortunately, we men never got the memo. I never got the memo.”

In fact, I feel sort of like a fox in a henhouse. Why? Well, all of my old-world, unenlightened, seduction techniques work now better than ever! In fact, the truth is, I am really too nice for the Manolo Blahnik Feminist. In my recent dating life, I have been drawing the line in the dating sand too conservatively for many of my dates. The Manolo Blahnik Feminist wants to be taken, wants to find a real man, wants to take risks and have a great time; she pursues a doctrine of devil may care and she wants her man to be worthy of pursuit.

Well, no matter what the Manolo Blahnik Feminist thinks she wants and no matter what she thinks she’s doing, she is actually walking into a very dangerous trap. It is dangerous because it assumes that we men are good, generous, and stable men. Men who may be able to party, to drink, and to indulge in very passionate, very realistic sex-play while still maintaining a level of respect, of fair treatment, and composure that can guarantee that when no means no, no means no. That is a lot of responsibility to unload onto anyway, no less an unknown entity, a casual date, a new friend.

We men are not responding to this self-empowerment with amazement and respect, we’re responding to it by licking our lips, by taking advantage, by rubbing our hands together, and by trying not to jinx this out of being. We don’t want any responsibility either, it seems. We don’t want to feel like it is our responsibility to mind our Ps and Qs when we’re being pursued ourselves. We no longer have the muzzle on and we have shaken off the choke chain, and we men in general are not a save environment for this kind of soul-searching, this kind of self-empowerment. There, I said it: we men are not a safe environment for raunch culture. And we are taking advantage because we are pretty well convinced that what is happening won’t last: the Manolo Blahnik feminist fancies herself the aggressor, the buyer, the pursuer, the seducer. And we men are what she is after. All we see is, “man that girl is fine – I’d like some of that.”

What is our responsibility as men and women of Faith? What is my responsibility as a man of Faith? I know that many of my female friends are desperate, lonely, and discouraged by this seller’s market. I know that I am war-weary and deeply fatigued by this constant over stimulation, both visually and situationally. What can I expect from my relationships? How to I keep to the tiller and steer my ship straight and true? In my life, I have to not only consider the more pedestrian issued of sexually-transmitted diseases and pregnancy, but my principles, my conscience, my morals, my values, and ultimately my soul!

And it isn’t easy. As men in such a seller’s market, we don’t have to choose. If things don’t work out to our liking, we can just date another willing girl every night. We can push sex much faster than we ever could believe – than I could ever believe. The three-date rule now starts not on the first date but from the drunken night we first met at a bar. Oral sex on the first date has become de rigueur – that is, if you want a second date.

Instead of getting control, the Manolo Blahnik Feminist has relinquished control to us men. To men, women become fungible assets and women of faith become invisible, blending into the wallpaper. Not because they’re ugly – they’re beautiful – but because in a world of of bellies, of thighs, of knees, hip-huggers, butt jeans, padded bras and camisole tops, anything but the bling is effectively invisible.

And even worse, this is a very dangerous game. This kind of exciting, naughty, passionate, irresponsible, reckless indulgence in “raunch culture” is going to result in one hell of a cultural hangover.

Many women will be unable to recover from this self-indulgence with any semblance of faith, trust, hope, or intactness. And many men, too, will be unable to choose just one woman, be able to really and truly commit to marriage.

When it comes right down to it, what modern man or woman could be expected to have the right stuff to have faith in marriage, the family, and children after indulging in such self-destructive, self-loathing chaos?

Not I. And all of this is taken out of the context of faith. This is all from the point of view of people, relationships, self-empowerment, feminism, and sex – all very humanistic concerns. As a man of faith, I have to admit that all of this is very discouraging to me and all the men I know like me. But even I have to admit, I have become desensitized, I have become desperate, and I am sorely over-stimulated myself.

I am not sure if modern women have it very good. Not nearly as good as would be expected. I attended college at a high point for feminism an academia, when a woman would still identify with being a feminist.

Not any more.

(Ed Note: This article is a rework and extension of Manolo Blahnik Feminism: The Right to Choo’s)

I hope that the following article is a good first step towards deciding if blogging is the best investment of your time, energy, resources, and message.

I have been participating in online virtual communities since I bought my first 300 baud modem back in 1983 and logged into my first Honolulu BBS. In the last 22-years, I have been a member of many different virtual communities, including discussion forums, USENET newsgroups, Wikis, and of course blogs. There are some important things to consider before you decide to use blogging — or any sort of online communication — as a way to convey your company’s brand and message.

Effective PR Blogging

How to develop an effective public relations (PR) blog strategy for your company or organization.

For-profit companies and the modern incarnation of the traditional University have a lot in common. Universities have been using viral, buzz, and word-of-mouth marketing for years: their students, their professors, and especially their alumni networks. It is little wonder why MIT and Yale offer future Presidents lifetime free email addresses in the form of alum.mit.edu, and aya.yale.edu — because when smart people share valuable information, people want to know where that person went and where that person works.

It is very likely that your business can benefit in a similar fashion by setting the best and brightest in your company free to create goodwill for your firm and spread your name in the community. If properly utilized, these ambassadors can have a significant impact on the image and standing of your company, so they should be carefully chosen, loyal, invested team players. At present, the best tool for this job is the weblog, better known as “blogs”. In the article below, I will try to give an overview of the use and impact of blogs, and to provide a history and contextualization of blogs, so you can better decide if and how you would like to implement this powerful tool.

Years ago, I served as Managing Director of beehive North America, a software company that developed web applications using a Python-based programming platform called Zope. In order to see where interest lay, I started the Zope Python User Group (ZPUG) and a personal blog that featured my day-to-day while also being the only place where photos, information, and meeting minutes for the User Group could be found. I quickly realized that it is possible to shamelessly promote yourself, your wares, your company, and your services if you are perceived as giving way more than you get.

In my case, I used my personal blog to cover monthly ZPUG meetings, how my travels to Germany to visit my parent company went, and how cool it was to train Zope to the gang at Pfizer, Johns Hopkins, and the Nature Conservancy. I talked about working on new e-Books and developing new components for our Enterprise-level content management suite of applications that we were developing for major Berlin banks.

Since it wasn’t a corporate blog proper and served as my personal home page, I could easily discuss everything that was happening to me, including recipes, pet stories, travel experiences, and lots and lots of work. Since I spent over half my waking hours working, I spent a lot of time blogging about beehive NA, its parent company beehive GmbH, ZPUG, and Zope and Python in general. And since the software is Open Source and constantly evolving and maturing, my blog became a valuable resource to find more Zope answers, Zope help, Zope information, Zope training, and Zope developers. And that trainer and that developer would usually be beehive NA or beehive GmbH.

Like I said before, Universities have been doing this kind of viral and buzz marketing for centuries. And since Universities openly and readily share their scholarship, no matter how shameless the pomp of their titles, they and their hallowed Academies most certainly offer back much more than they are perceived as taking. And yet they are not paupers. Universities control endowments in the billions of dollars and command princely sums for the privilege of study. This is a shrewd business in which prestige, altruism, collaboration, brain trust, and purity of thought result in a self-promotional carte blanche that only finds its equal in organized religion. There is nothing even close in the commercial world.

Most of the early tech companies and early adopters of the Internet circa 1992 were former academics. The first thing these academics did when they moved from the Ivory Tower to a suite of offices was to get back into the USENET newsgroups they frequented during their research days. In truth the only notable difference in their discourse was in the signature file at the end of every posting. Instead of an .EDU address, the posters transitioned their emails to .COM. These were the pre-SPAM days when it was okay to have your plain text email address in a public posting. Everybody had their real email in their revealing signature at the bottom of every posting. This signature said a lot about you. It lent legitimacy to your words and allowed you to be the expert. If your media.mit.edu email address worked, then you were in fact who you said you were.

There isn’t a better form of word of mouth marketing than having the name of your company associated with brilliance. Universities have known this for years and it has become institutionalized in the axiom, publish or perish. Whether a professional journal, a conference, academic paper, the essay, or in postings on USENET, the reputation of an academic and the academy can hinge on the prestige associated with good PR. And in the academic environment, content is king.

USENET used to be exclusive and it wasn’t until well into the 90s when gateways opened up to AOL and other ISPs to USENET, followed closely by spammer, spiders, and bots. Forced into exile by bozos, baiters, flamers, and newbies, USENET became Balkanized. A brain drain into more exclusive communities ensued. One of the earliest homes for the alpha male techie was Slashdot, which launched in 1997 and is a prototype for the modern blog with Dave Winer’s Scripting News being one of the earliest. Both of these sites were highly technical with strong academic influences.

Until 1999, one might find some important vestige of USENET in a personal web site or in a Frequently Asked Question (FAQ) but these were publications and not open for debate and collaboration in the same culture of open sharing found in the Newsgroups. In the late 90s, web logging (blogging) became a viable option for savvy users and early adopters. Blogs allowed easy daily postings and associated threaded discussions and XML-based Really Simple Syndication (RSS).

Blogging articles – whether personal, technical, or professional – with the ability to accept reader comments and be able to track visitors has become a major force in the media in the last few years, arguably influencing the 2004 U.S. Presidential election. Not only were people interesting in learning what other people were thinking real time, but people were eager to talk back and get involved in dynamic debates over issues as they happened.

RSS has become very simple and widely adopted in recent years. The reading of online content via RSS client software allows online readers to dispense with their Favorites and Bookmarks and read online news, journalism, journaling, papers, search engines, and magazines in the same way we now read email.

Most consumers ignore corporate sites as sales pitch and propaganda. Not so if you allow your employees to speak for you. Talk not only about the cool new project and hot new services, but everything else. If you hire smart, if you trust your employees, if you walk the talk, then there is nothing to worry about. And people really enjoy listening to employees discuss their day-to-day. Consumers want to know your company’s eye color and they only way they’ll find out is by getting to your you through your employees.

It is similar to visiting campus before applying to college. You want to stop a couple students (or talk to a couple alumni) and ask them about their experience. People love gossip and people adore getting the inside scoop because everybody likes dirty laundry and everybody loves being let in on a secret. What this comes down to is that people demand to be entertained and nothing gives back more than feeling like an insider.

If I were to recommend blog-building to a .COM enterprise, it would have to be at this level: invite your brightest to blog just outside the umbrella of the company with your blessing. There are some important ground rules: the employee needs to feel comfortable and not micromanaged otherwise the blog will not be perceived as honest. People can tell when their being duped; additionally, it is essential that there is trust there on both sides; finally, it is important to find the employee who really wants to do this, otherwise the blog will fall to disrepair.

It takes such a leap of faith to convince the corporate lawyers to loosen their grip on blogging employees. And, as the number of bloggers who get canned by their employer for blogging, increases, people are going to become more covert about it. They go underground. They are blogging already anyway. Why not allow them to blog fully, blog freely, and share with the rest of the world the proud fact they spend half of all their waking hours working for you, your company, and fulfilling your vision?

©2004 Christopher James Abraham