MillerCoors awards their $400MM media account to Initative, DraftFCB and Kinetic. via AdAge
MillerCoors today awarded its $400 million-plus media account to Interpublic Group of Cos.’ Initative, DraftFCB and Kinetic, which will handle the business in a new unit called MC Media. The Interpublic trio, which had previously handled Coors Brewing Co.’s business, beat a group […]
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