“Abraham & Harrison has been a critical catalyst for the online debut of SURVIVOR CORPS. They helped us create a blogging buzz around the launch of Survivor Corps, offering savvy counsel on strategically targeted audiences who would resonate with our mission. A&H cleverly leveraged the release of my book — I Will Not Be Broken: Five Steps to Overcoming a Life Crisis — to generate word of mouth promotion online and cultivate new supporters for our work to help survivors of war in the United States and abroad. Abraham & Harrison will jump into a campaign with passion and panache. They’ve been responsive to our needs and a pleasure to work with from day one.” — Jerry White, Co-Founder and Director, Survivor Corps

Author of I Will Not Be Broken and co-founder of Survivor Corps, Jerry White has been traveling, writing, and showing the world that people really can come back from tragedy and even grow stronger.  Good Morning America took notice of his philanthropic work and broadcast an interview earlier today. Take a look at this video clip:

My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure It!!, Blogger Outreach is PR and Not Marketing and On Survivor Corps’ Blogger Outreach. Check it out:

TV & print are soooo 1900’s ;). Welcome to the new millennium. We’ve been here for some time now, but I think all of the social media and new initiatives for marketing – like blogger outreach and online campaigns – are really just starting to flourish.

I am currently managing a project for Abraham & Harrison for a non-profit company called Survivor Corps. The purpose of this campaign has been to promote the transition of the Landmine Survivors Network into Survivor Corps and to promote the book, ”I Will Not Be Broken,” written by Survivor Corps co-founder Jerry White. The book is a fascinating story of Jerry’s own personal tragedy of losing his leg in a freak accident and then the rebuilding of his life. Jerry has interviewed thousands of victims and in this book shares what he and they have learned about living and thriving after a tragic event.

The main way we have handled this campaign has been through an online blogger outreach to demographics we thought would be receptive to the message that Jerry and Survivor Corps are trying to spread. Each blogging demographic we reached out to, was crafted a message for that particular group. Norman Birnback wrote a very insightful post about the method we used for this campaign and I think he hit the nail right on the head. While his article was focused on how to establish metrics in a blogging initiative, he saw that we didn’t cookie cut a mass email, but crafted our message to the particular group we were reaching out to. Two other very important parts of this campaign were the creation of multiple social networking groups and presences along with the creation of two social media news releases which basically give a “who, what, why” in a neat and tidy format.

Some companies and agencies, like Survivor Corps, are starting to look outside the box at alternative methods of reaching targeted audiences. As the blogging communities continue to grow, outreaches like this one are essential to make sure that the the group you are targeting is aware of your campaign.

Via Marketing Conversation

My Director of Operations, Saul Wainwright, wrote a very fine blog post, Spread The Word: Blogs Matter We Just Can’t Measure It!!, over on Marketing Conversation today in response to a blog post by Norman Birnbach of PR Back Talk titled How Do You Establish Metrics for a Blogging Initiative? Take A Page (Via Marketing Conversation):

Another day, and another blog post thanks to our efforts at Abraham & Harrison. Norman Birnbach over at PR Back Talk wrote this great post, How Do You Establish Metrics for a Blogging Initiative? Take A Page from the Campaign for Jerry White’s Book”, which talks about our successful blogger outreach efforts on behalf of our client Survivor Corps.

The goal of every outreach campaign is to get the “conversation” started and help keep it going. How do you do this? Norman shows some of the elements that we have used to promote both the Survivor Corps brand and the book, I Will Not Be Broken, written by the co-founder Jerry White.

First: craft messages that are specific to the demographics you are trying to talk to – no cookie cutting here!!

Second: make it easy for bloggers to blog. In other words create an SMNR – check out the two we created for the campaign here & here.

Third: be passionate about the conversation. This, in my opinion, is always the most critical element – get your team excited, get them talking, get them thinking. Excitement is infectious!!

Norman mentions an article that was recently written by Business Week called, Beyond Blogs: Thee years ago our cover story showcased the pheneomen. A lot has changed since then. I am not going to to into great detail about the article but what I will say is it highlights how things have changed. How powerful a blogger outreach campaign coupled with utlizing social networks like Facebook, Myspace, Twitter and Digg are in the world of PR.

The return-on-investment on a social media campaign is huge. Once you get the message out there it can keep propagating and spreading and you get to watch this happen. You get to see the blog posts go up, you get to count the visitors to your site, you get a sense of what people are thinking and feeling about your product. You never got this in traditional media – you sent out your message and then….well, that was the end of that.

What so many companies are still wanting though are metrics – how many people will “read” the posts, visit the blogs – how do you measure a conversation? How do you track where a story goes – where an email is sent, who read the post and then went home to tell their kids about the book? We can’t put numbers on this – it is “out of our control” just like the whole concept of social media – it is about loosing control and letting go. Ultimately it is a trust game. Trust your product, trust your social media team trust your demographic. Don’t get me wrong – we can give you certain measurements but in the end this is only a slice of the much bigger pie, and no one has truly figured out how to measure the much big network effect.

We are very stoked with the response that we have garnered so far for our clients. We know that we have done a good job getting the message out there and bringing it to people’s attention. I hope all of you get a chance to check out the book and ask any questions you have about all that we do over here (wherever that might be for a virtual company) at Abraham Harrison.

When clients come to us asking for conversion rates, metrics, CPM, penetration, eyeballs, and all of the rest of the numbers that are de rigeur in the world of advertising and marketing, we do our best to oblige. We really do. People want to speak numbers and they really want to be able to strictly quantify the spending of a budget with a nice solid number.

Truth is, as an insider, most of these numbers are sort of bullshit. Not because any firm is bullshitting, but because all the tools suck and because all the good tools are aimed squarely at easy-to-define web1.5 portal and ecommerce sites. Truth is, the influence of blogs and bloggers is generally not directly associated with how many folks visit but who.

Blogs are news sources. And, likes water sources, they’re generative dribbles that coalesce into mighty rivers, the portals and mainstream media. Bloggers and blogs are the source from which all downstream media trade is buoyed. New media bloggers, mainstream media columnists and pundits, and talk radio hosts have disproportionate influence on both the mediasphere in particular and on culture in general.

In my world, it isn’t a game of how many eyeballs, but whose. And since this is essentially a B2B campaign — PR exec to blogger and not PR exec to consumer — it is almost impossible to extract the kinds of metrics one expects from B2C campaigns. We’re not direct marketing, we’re doing pitches to folks who are in possession of their very own platform or organ: a blog or a forum. It is apples and oranges.

We use many of the same standards of success that traditional PR firms do: Are we getting coverage? Are we getting articles placed? Are we getting buzz? Is is the buzz good?

Are people picking up our news releases? Is the coverage directly connected to our outreach? Those sort of things. Also, is the tone of the coverage good, bad, neutral? Is the conversation infectious? Are we winning hearts and minds?

As part of our reporting we show volume, tone, penetration, influence, and trending; additionally, we offer analysis of the campaign as well as deeply consulting with the client in order to make sure our messaging is consistent with both who they are as well as steering towards who they want to be! See!

This isn’t marketing, this is PR stuff!

Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.

Our goal for the Survivor Corps campaign was to promote both the introduction of Survivor Corps, formerly Landmine Survivors Network, and Jerry White’s new book, I Will Not Be Broken. Jerry, the co-founder of LSN and Survivor Corps, has been the perfect client and we are so lucky that they have allowed us carte blanche. Of course, the products sell themselves.

Another part of our campaign that Mr. Birnbach didn’t mention is social media outreach. We have created over 40 profiles on behalf of Survivor Corps, including very popular Facebook Groups for both I Will Not Be Broken and Survivor Corps, MySpace profiles for Survivor Corps and I Will Not Be Broken, as well as videos on YouTube. Please check out Norman Birnbach’s article, How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book:

[...] I got an email from Jerry White’s organization, the nonprofit Survivor Corps., asking whether I would review his book, “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis.” It provides a terrific perspective that has a number of different elements to it — and that’s one of the first lessons I took away, after talking with Chris Abraham, who is handling the outreach to bloggers.

According to Chris, the book appeals to many segments, including cancer survivors, veterans and their families, Christians and leadership. They’ve developed outreach for each segment. While that makes sense, too often organizations do a one-size fits all approach, and miss out working with individual segments.

What they’ve also done is make it really easy for bloggers to write and post about the book with a download page that provides:

• Facts about the books’ publication schedule (including availability as an audiobook).
• A synopsis of the book.
• Sample chapter downloads.
• Reviews and testimonials.
• About Jerry White.
• An overview of The Five Steps.
• Various Excerpts.
• About Survivor Corps.
• Contacts.
• Multimedia Elements.
• Additional Resources.
  
• Social Media and Tags.

They even made it easy for people to join Survivor Corps’ mailing list.

I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week.
I will continue to explore other elements about blogging relations, based on an interview with Chris Abraham over the next week. [...]

A big part of what my firm, Abraham Harrison LLC, does is online outreach and blogger relations. We’re doing our first book promotion campaign for our client, Survivor Corps, and Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and we have been having a lot of fun and plenty of success. We are very proud and excited by our work on this campaign. Here are a bunch of the blog posts that we have been able to collect over the last few weeks of active campaigning of people and bloggers who have chosen to be responsive to our blogger promotion in the form of blog and forum posts:

Carey from Parenting Tales is planning to write a review of I Will Not Be Broken, according to the post Just Call Me Critic:

I will also be reviewing a book from Survivor Corps co-founder as he writes about what he has learned from his personal struggles in life and how he was able to turn his tragedy into triumph.

Jennifer, The Army Wife blogs about Survivor Corps, Jerry White’s organization, in a post titled Survivor Corps:

One of their founders, Jerry White, has recently written a book entitled I will Not Be Broken. I’m lucky enough to be receiving a copy of it from Survivor Corps, and I’ll be posting a review of it when I’m finished. It talks about how to deal with adversity, and the ups and downs that life throws us all too often, and I know we can ALL benefit from some advice on that subject!

Ilori Olalekan revived a blog partially based on excitement over I Will Not Be Broken over on Parenting Cares in the post Dealing With Life Crises:

Life crises are unavoidable experiences which everyone of us must pass through. It is not to be bargained. These experiences though differing from one person to another is at the same time very similar in nature. This is why sharing ones experiences with another is of great help during these critical times, cause it infuses the courage and strength to bear the crises. Based on this truth mentioned above, I will like to introduce a book written by Jerry White, co-founder of Survivor Corps;”I will Not Be Broken Five Steps to Overcoming a Life Crisis“. This book is aimed at helping us overcome life crises.

Outwitting crisis is a blog post about the interview that Guy Kawasaki did with Jerry White of Survivor Corps over on Angel 4 Angels:

We may have all faced or are facing crisis in our lives, in varying degrees. Some of us may have survived it, others may have given in. But there is always a lot to learn from those who have suffered unimaginably but triumphed by sheer grit and self will. Excerpts from an interview Guy Kawasaki had with Jerry White, whose life changed in 1984 after he lost one leg to that lethal litter called landmine. He later co-founded Survivor Corps and went on to share the Nobel Peace Prize in 1997.

Stephen Hershey of Reality Sandwich covered Survivor Corps and I Will Not Be Broken in the blog post Reframing Survival:

Jerry White, landmine survivor and cofounder of Survivor Corps, shares his own healing process while advising those who are suffering from tragedy in I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. White seeks to turn “tragedy into triumph,” encouraging victims and their families to face facts, choose life, reach out, get moving, and give back. Voices include Lance Armstrong, Princess Diana, and Elie Weisel. The first chapter is available for download.

Deborah Evens over at Paravanes: Christian Meditations writes about Jerry White’s book, I Will Not Be Broken, in a post called No Middle Ground: I Will Not Be Broken:

After reading White’s five steps to overcoming, I realized there is no middle ground in recovery and reclaiming. Either you forever live as a shadow of your former self, or you emerge to become greater, more lovingly creative, and stronger. If you think you’re on the middle ground, you’re in shadow land. Perhaps this is what the Apostle Paul referred to when he asserted “…in all these things, we are more than conquerors…” (Romans 8:37). Properly understood (meaning from God’s point of view), we can not only survive our LAEs, we can “more than conquer” them.

Victor Kaonga of the blog NDAGHA writes about survivorship and Jerry White’s 5 Steps to Overcoming a Life Crisis:

Jerry White, a cofounder of Survivor Corps, an organization that helps victims of war and terror. Our mission, and my passion, is to help survivors heal and get on with their lives. Sounds simple, but in many places where we work, the idea of overcoming doesn’t always resonate.

This sounds to be a very promising book. I should admit that though I have not read the whole book (I am under extreme pressure to survive writing…-will disclose later), I sense the book has inspiring stories that would give someone some needed strength or perspective on life as we survive.

Of course for me I wish the book clearly advocated for God’s help in life because human strength alone is not adequate. I strongly believe that survivorship is not complete without God and in any case our simple survivorship is simply a foretaste of what we really need to be. We need to be thriving and not surviving.

Scott Goodson write about the Interview that Jerry White did over on Guy Kawasaki’s blog on his blog, Scott Goodson’s Writings in his post, Five Steps For Overcoming a Life Crisis:

Jerry White has recently published an extraordinary book (entitled “I will not be broken”) which I have ordered on Amazon tonight. He is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. Guy Kawasaki has a wonderful posting with an interview with Jerry today.

Kathi mentions I Will Not Be Broken over on her blog in a post entitled Monday Potpourri of Things to Pass On:

I received an email about a book that looked interesting, if you want to find out more about it, it’s called I Will Not Be Broken : Five Steps to Overcoming a Life Crisis by Jerry White. I’m looking forward to reading it and will let you know what I think when I finish my copy.

Karine found I Will Not Be Broken over at Guy Kawasaki’s blog and mapped it to surviving entrepreneurial failure — and how to take that feeling of being a failure and the victimhood associated and turn it around and realize that just because you have a failed experience doesn’t — and shouldn’t — paint you as a failure — in a post called Surviving a failed project:

I read an excellent post from Guy Kawasaki’s blog, How to change the world. The post was an interview with Jerry White, the co-founder of Survivor Corps. The interview focused on the art of survival. How do you go on after a tragedy, how do you move away from that event?

It made me think about the aura that failure can give you. When you project fails, you can surrender to the failure or move on, determined to make the next project a success. You can also choose to become a victim of that failure, a let it taint the next project with defeatism.

The Interview that Jerry White did over on Guy Kawasaki’s blog on his blog really resonated with Shane over at What Leadership Demands in a post called Survival:

Of all the articles and stories I read this week this one stuck with me. I am fascinated by how much of what Jerry White has learned through is own personal tragedy translates to all of us and how we go through life.

At some point we are all confronted with a “life crisis”. This crisis will ultimately test our faith… the question for each of us is where, or in who, will our faith be placed? Pay specific attention to question #3. The five steps Mr. White identifies as essential to overcoming a crisis in this world looks a lot like the stages anyone would go through as they accept Christ and begin to follow him to get beyond their past without him.

Mr. White does not speak to his own personal faith journey so I can not offer an opinion on his source for his survival process. Truth, though, has only One source regardless how we think we arrive at it. He does quote the Dalia Lama but that does not necessarily point us to where Mr. White’s ultimate faith lies.

Jim and Brenda Johnson wrote a wonderful post about I Will Not Be Broken on their blog, Straight, Not Narrow, in the post “I Will Not Be Broken”:

That’s the title of a new book which, while it is not specifically about the LGBT community, it does cover some topics that are of value to everyone, perhaps every particularly LGBT people. The information below is from the official website for the book. I was contacted and asked if I would post something here about the book, and I am happy to do so.

Bruce Tomaso of the The Religion Blog of the Dallas News wrote a very lovely post about I Will Not Be Broken entitled Landmine Survivor Writes About Coping with Crisis

Jerry White, who lost a leg when he stepped on a landmine in Israel in 1984, is a co-founder of Survivor Corps, a group dedicated to helping the victims of violent conflicts around the world. He’s been active in the International Campaign to Ban Landmines, which shared the 1997 Nobel Peace Prize.

White has written a book, “I Will Not Be Broken: 5 Steps To Overcoming a Life Crisis,” in which he offers his advice on how to get through tough times — the loss of a loved one, a painful divorce, a serious injury, and so forth.

Jill Army of her eponymous blog, Jill Army, plans to review I Will Not Be Broken by Jerry White — in fact, she was inspired to revive her blog partially in order to do the review! We really appreciate it (via I’m un-jinxing myself!):

I intend to begin blogging again…right after I scrub the residual sticker goo off my computer. I will be reviewing a book : “I Will Not Be Broken: Five Steps to Overcoming a Life Crisis,” by Jerry White, the co-founder of Survivor Corps http://iwillnotbebroken.org. I’ve already read the intro and first two chapters (thanks to the free download) and it’s going to be inspirational and help so many people. I know it is something all my readers (yes all two of them …hi dad!) will enjoy and pass on to those around them that need to hear the message and take the steps. I know I will. Looking forward to blogging again.

At 8 Hours & A Lunch, Deb Owen wrote a review of the Interview that Jerry White did over on Guy Kawasaki’s blog:

There’s a must-read interview with Jerry White on Guy Kawasaki’s how to change the world blog today that he is calling “The Art of Survival.” [...] I began to look for my “favorite snippet” in the interview, but the whole interview is worth the few minutes to read. It’s a great perspective with applications many of us could use in multiple areas of our daily lives. Check it out.

Heidi blogs about Jerry White’s book in a post called, “I Will Not Be Broken”: The Book by Jerry White, Survivor Corps, on here blog, Mommy Monsters:

I have not read this book … but this looks like a worthwhile read for those who are struggling to rise above circumstances from their past or present. So I wanted to pass it on to you!

Guy Kawasaki wrote a stellar blog post about his interview with Jerry White on the Art of Survival, about Survivor Corps, and about Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis:

Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His life changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis

Erin Burke of Liquid Heat wrote a forum post about the book, I Will Not Be Broken over on the forum SL Exchange:

I will be the first to admit that I am not a book reviewer or even a professional blogger for that matter. Recently a book was brought to my attention that I felt compelled to let everyone know about. The book is titled “I Will Not Be Broken” and the author is Jerry White.

It’s funny how life works sometime, the person that told me about this book thought I would be interested because I work with Relay for Life in Second Life. I work with Relay for Life because on June 21, 1996 I lost my mother to cancer and it makes me feel as if I am honouring her life by hopefully helping raise money to find cures for cancer, so that someone else will be saved the pain and fear she went through and the pain and fear I have continued to go through by losing her.

I Will Not Be Broken is not a book about cancer survivors specifically, it is a book about survivors period. Survivors of any crisis that enters their life and how to live with it and overcome it. There was a line in Jerry’s book that although very simple, really struck me

“They say what doesn’t kill you makes you stronger. It’s not quite that simple. I believe you have to decide it will make you stronger.”

There is a very thoughtful and Buddhism-focused blog post about Jerry White’s book over at Transparent Eye, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White:

I don’t usually respond to press releases, but the one announcing I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White interested me enough that I checked out the intro and first chapter, which are available online.

White is the co-founder of Survivor Corps who lost his leg to a land mine. The book sounds like it has a self-help orientation, and is chock full of anecdotes. He distills it into a five-point program

o Face facts
o Choose life
o Reach out
o Get moving
o Give back

My sense is that it is compatible with Buddhist notions of compassion, though oriented more toward international humanitarianism.

Speaking now from my own knowledge, studies of human happiness have shown that it has little to do with actual circumstance, and more to do with predispositions are are either genetic or developmental. People can come back from tragedy, but a key step is to loosen attachment to the way things were but no longer are(Buddha’s Four Noble Truths). Once that block is overcome, finding new life goals and working toward them can provide a path to achieving satisfaction.

Sharon of The Reservoir wrote a very complete review post entitled Book Review: About I Will Not Be Broken, a Book by Jerry White:

From a leader of the Nobel Peace Prize-winning movement to ban landmines and founder of Survivor Corps comes an astoundingly effective guide to recreating a happy and fulfilling life after catastrophe strikes—a book that Bob and Lee Woodruff call “a road map for the individual and their family to re-enter the land of the living.” In I WILL NOT BE BROKEN, Jerry White reframes the question “why do bad things happen to good people?” and asks, given that bad things do happen, how do people absorb the blows and move through them?

Sharon also wrote a touching and insightful personal testimonial in a post called Dealing with loss (my experience):

In November of 2006 I lost my cousin to a fatal road accident. It was even more harrowing because I had known him for little over 10 years; both families had recently become reconciled. He was also one of my favorite cousins.

It was like most deaths of that sort, a needless one. I remember when I first heard the news, the question I kept asking was why? I needed to know why it happened. He was only 24 years old, he hadn’t even begun to really live life. How could he just be snuffed out like that?

I’d just been called to bar (in fact, he was buried on the same day I was called to the bar). So I just buried it deep down inside me and didn’t think about it.

Then less than a year later, I met my husband to be. In telling him about my family, I started to tell him about this cousin when I felt a deep flood of emotion threaten to drown me. I started crying and just couldn’t seem to stop. I cried so hard, I wanted to die. I was still asking why?

I finally dried my tears. I still don’t understand why. I became a lawyer and he wasn’t there to rejoice with me. I’m getting married soon and he never even met my fiance. I still haven’t deleted his email address from my inbox. Many times I think I’m over it and then I feel the grief well up again; and the tears start to trickle down unobtrusively.

But I have refused to allow the grief incapacitate me. Instead I tap into it and it makes me stronger. It gives me more compassion for others, keeps me in touch with my feelings. It reminds me of my own immortality and helps me keep my priorities straight.

In my own way, I have assimilated the 5 steps to dealing with crisis in Jerry White’s book, I Will Not Be Broken and made them work for me.

I know my cousin is gone and nothing I do will bring him back; not all the grieving in the world. I can’t shut down because of that (he wouldn’t want me to). So I have chosen instead to live and not merely exist. I get together with my brothers and his brother every now and then to reminisce about him. It keeps him alive in our hearts and we offer strength to each other. I live my life in a way I know will make him proud but more than that, the experience has made me more compassionate to others who are also grieving.

These steps are time tested and have been proven (especially in my own life). We can’t stop tragedy form happening but we can overcome tragedy. However it is a personal choice. But it is a choice that can be made if the steps in I Will Not Be Broken are diligently applied.

Sandy Carlson writes about Jerry White’s book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis by Jerry White, in the post Review: I Will Not Be Broken:

The book outlines a program of five steps for coping with disaster. He draws on his experiences as well as those of famous persons such as Lance Armstrong; Diana, Princess of Wales; Christopher Reeve, the American Psychological Association, and the not so famous–his college roommate, his mom, Bosnians who survived the warn in their country, a little Cambodian girl who also lost a leg to a landmine. His drawing on the wisdom of persons from all walks of life underscores he beliefs that wisdom is a collective resource as well as an individual one and that all life is interconnected. White’s book approaches the challenge of trauma positively by focusing on individual strengths rather than dwelling on what went wrong and why.

I Will Not Be Broken is an earthy, conversational, and real testament of the beauty and wonder of all life.

Burkitt wrote a post about I Will Not Be Broken by Jerry White in the the British Cancer Survivors forum:

I received an email from somebody recommending this book: I will Not be broken. I had a look at the website and I think the book is worth recommending to others, even though it was not written by somebody affected by cancer.

Carl Wilton wrote, in May 12, 2008 – Unbroken, on his blog, A Pastor’s Cancer Diary, how the experience of a man who has lost his leg to a Landmine in Israel has a lot in common with someone suffering and surviving cancer. That illness and tragedy is transforming and always immensely difficult to overcome — to survive and then thrive:

I think White’s conclusions can be generalized to include the experience of being diagnosed with a slowly-progressing disease like cancer. In the book, he recalls a conversation he had with Princess Diana, with whom he worked as an anti-landmine activist. Touring Bosnia and speaking with survivors, they observed that everyone seemed to have “their date.” They could all state precisely on which date they had been injured or bereaved.

Many of us cancer survivors can do the same with our dates of diagnosis (mine was December 2, 2005). Before that date, we may have a suspicion something is wrong, but we still have the luxury of hoping it’s nothing serious. After that date, we can never return to such naiveté. We will, forever after, be cancer survivors.

Mommy blogger, Robin, wrote a powerful post on her blog, Around the Island, Rebuilding a better world, one survivor at a time:

Until a few weeks ago, I had never heard of Jerry White, let alone known that he is a leader in the international fight against landmines. I didn’t know that he has this calling because he himself lost his leg to a landmine when he entered an unmarked minefield in the north of Israel, my own country, in 1984. I didn’t know about his struggle to redefine his life after his accident, to choose survival, and I didn’t know that he had taken it one step further, going on to found the Nobel Peace Price-winning Landmine Survivors Network (LSN), the same organization that Princess Diana was involved with.

I didn’t know that he had recently expanded LSN’s mission from aiding those injured by landmines to aiding all those who are victims of the worst epidemic of all – the very preventable epidemic of war and violence. The new mission bears a new name as well – Survivor Corps – which reflects both its calling and its philosophy.

Now I know, and I am proud to help spread the word.

If you’re interested in blogging about either Survivor Corps or the book, I Will Not Be Broken, pop me an email and I can hook you up.

Most of you know that crayon LLC is a major and consistent client of Abraham Harrison’s and have been for most of our company’s life. We support crayon with a large staff and years of experience in the New Marketing space. Joseph Jaffe, co-founder and CEO of crayon, is a huge celebrity online, through is business acumen, his books on new marketing, and his podcast Jaffe Juice. Via Marketing Conversation

I don’t intend to kiss up here but I have been listening to Jaffe Juice pretty closely now that I am again settled and also because my Nokia n95 8GB has a Poscast application that allows me to keep on top of the recent episodes. So, Joe has been in my head recently and I just want to recommend Jaffe Juice and also the fine services offered over at crayon LLC.

What I like about Joe Jaffe on Jaffe Juice is that he is fearless, generous, playful, collaborative, unfiltered, insightful, and inspired. I mean, he’s pretty fearless and shameless — in a good way. In the sort of way that comes from passion and confidence and a Really Big Brain. Be sure to subscribe — here via iTunes.

Joseph, Greg Verdino, and Scott Monty know their stuff. My ooVoo Day was a case study in how social media marketing should and can work — and AHLLC is super happy to have gotten crayon’s back over the life of the ooVoo campaign.

A couple days ago I recommended Inside PR as a mandatory podcast. Well, the guys from IPR recommend Jaffe Juice — Joe was one of their inspirations for starting their podcast. Ok, enough gushing for now.

I just feel bad because I didn’t get Scott, Greg, or Joe Valentine’s Day cards this year. I am a terrible service provider.