Gallery: 30 Years of the GWage via Autoblog

In celebration of their 60th anniversary, otherwise known as the diamond anniversary, Adidas has added some diamond bling to one of their most popular shoe designs, the Superstar. The Diamond Superstar is made of fine leather and is accessorized with real diamonds and Swarovski crystals.

(PS: Limited edition, £450) Via Retro to Go & Luxist

I love inappropriately grunty utes. I loved owning a 1997 Land Rover Discovery with a lift but I love the Land Rover Defender series of utility vehicles even more. The crème de la crème of the lot, however, is the Mercedes-Benz Geländewagen, known as the G-Wagen or G-Class. Now, according to Luxist, 30 Years and Counting: Mercedes Celebrates With Special G-Class, Mercedes is coming out with an offroad-focused specialty vehicle known as the new EDITION30.PUR, which is cool, “a rugged off-roader to satisfy the serious trekkers that have embraced the G-Wagen for the past three decades. It’s all bare bones, with a hose-down interior and diesel engine and a heavy-duty hood you can actually stand on.” Now, that’s the one I want.

Mercedes-Benz has a variety of sport-utilities and crossovers in its line-up today, but long before luxury sport-utility vehicles turned mainstream, the German automaker was building a truck called the Geländewagen. Known as the G-Wagen or G-Class for short, the truck started production in 1979 as a tender for the Shah of Iran, and has been in production ever since. This year Mercedes is celebrating the 30th anniversary of the G-Wagen with a pair of special editions.

The first, called the EDITION30.PUR, is a rugged off-roader to satisfy the serious trekkers that have embraced the G-Wagen for the past three decades. It’s all bare bones, with a hose-down interior and diesel engine and a heavy-duty hood you can actually stand on. The EDITION30, however, is based on the luxurious, go-anywhere G500 and features unique Platinum Black paint and special leather and wood interior. Available now for order overseas, 60k Euros will get you the bare-bones EDITION30.PUR, while the luxuriously appointed EDITION30 edges closer to the 100k Euro mark.

Gallery: Mercedes-Benz G-Class EDITION30

Back in the late 70s and 80s, Aston Martin made a terrible mistake in a modern interpretation of the Aston Martin Lagonda from 1976-1989. It was the first modern Aston Martin.  It followed the unfortunate trend in the 70s and 80s when European car makers tried to become more like American muscle cars and tried to appeal to the need of the power brokers of the 80s who wanted bigger, faster, shinier, and more powerful emblems for their wealth.  The Lamborghini Countach, the Lamborghini LM002, the Ferrari Berlinetta Boxer, and this model of Porsche 911 are prime examples.

Well, according to Jalopnik, Aston Martin plans to revive the brand:

As rumored, Aston Martin is readying the Lagonda nameplate for an all-newGeneva Motor Show concept. The secret concept, previewing a new brand, is said to be a perfect blend of practicality and performance.

Lagonda was founded in 1906, but was purchased and integrated by Aston Martin in 1947. The Lagonda name has been affixed to Aston Martins since then, and graced the quirky 80s-era Aston Martin Lagonda, but has never been its own brand. According to Aston Martin, the Lagonda nameplate is preparing to celebrate its 100th anniversary next year (no, that makes no sense to us either) and to commemorate the occasion, an all-new concept will debut at the Geneva Motor Show in March.

There’s no telling what this concept could be other than a competitor in the luxury car market filled with Bentleys and Rolls Royces, but Aston Martin is already talking about a production schedule for a 2012 on-sale date. We’ll keep our eyes peeled.

Aston Martin Press Release:

Aston Martin CEO confirms the revival of the Lagonda MarqueAston Martin Chief Executive Officer Dr Ulrich Bez has today confirmed his intention to revive the Lagonda marque.

In a statement today he said, “After my eight years with Aston Martin, four with profitability, and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the most beautiful sportscars combining modern technology with craftsmanship. Next year we will launch the four door Rapide sportscar, and this will be followed by the project ‘one 77′, the most spectacular Aston Martin ever. Aston Martins are currently available in 32 countries but we will remain limited in our market penetration by the pure character of our cars – sportscars.

“We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin. With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world.

“In 2009 Lagonda is about to celebrate its 100th birthday and in its centenary year we are confident that we will show the first concept of a car which could be in the market in 2012,” he confirmed.

I guess this is what another model year of the Aston Martin Lagonda looked like:

Othersource in Poland partnered with McKinney ad agency to build a Flash 3D engine with artificial intelligence for the McKinney website that’s launching this week.

Compared to other sites in the Semantics category, this one has an unusual level of interactivity. Users can ask the site questions, via the keyboard, using everyday language and expressions, and the proprietary “conversation engine” will decipher them and then fetch relevant results.

This means the user becomes liberated from the navigation. You no longer need background information to search the site – you just ask it a question.

Also, the site is completely index-able, bookmark-able, etc… from every page – even the video thumbnails have a unique URL. And every single page is a printable PDF, laid out for A4 or newsletter.I also found a nice blog post about it over at AdLab, Agency Site With a Chat Bot:

McKinney has built a Pandorabot-based chat bot (aka “conversation engine”) into its brand new site with a somewhat trippy interface. See if you can catch answers that were pre-scripted to make the machine sound particularly intelligent as opposed to the generic chat bot cop-outs like “Say what?” or “Come again”. – thank you, Michelle

Here’s the proper press release from McKinney.com:

McKinney.com – A Website You Can Talk To

Warsaw, Poland (February 10th, 2009) — Warsaw-based interactive agency Othersource announced today the launch of McKinney.com, a groundbreaking website created in partnership with the awardwinning advertising agency, in Durham, N.C.

Conversations with a website
Using cutting edge technologies, the new McKinney.com is reinventing the conversation had between the ad agency and its audience. Compared to other sites in the Semantics category, the site possesses an unusual level of interactivity. Visitors are able to ask the site questions, via the keyboard, using everyday language and expressions, and the proprietary “conversation engine” will decipher them and then fetch relevant results.

The functionality is groundbreaking. The back-end employs a 3D Flash engine with artificial intelligence, and the interface design is cutting-edge, making it one of the most experiential and unconstrained agency sites on the Web.

Unique tech mix
Othersource worked with linguists who understood, on a high-level, the structure of language. They also enlisted programmers familiar with semantics to help develop the sophisticated algorithm. “Creating the conversation engine’s ‘brain’ was quite labor intensive,” said Othersource Managing Partner Thomas Krotkiewski. “We enlisted two linguists (one a PhD from the University of Oxford), to analyze questions provided by McKinney, and to supply us with all possible ways the questions could be posed. If this search method fails, a backup proprietary tag search function will launch and search matching content. And finally, if the answer is still thought to be inadequate, the question is forwarded to McKinney for human processing. To be sure the conversation engine learns from its mistakes, there is a conversation history log on the proprietary Content Management System. This level of integration between conversation engine and website is completely unique,”

“We were looking for a production partner who would not only bring our vision to life, but enhance it,” added Keith Ciampa, who served as McKinney’s interactive creative director on the project. “Most true innovation happens on the fringes of the industry, by people who are passionate about what they do and willing to take risks. When we explained our vision for a conversational site, based on a completely open architecture, which could grow and become smarter the more it was used, Othersource knew we were asking for something that had never been done, and they couldn’t have been more excited to help us figure it out.”

Conversation-driven search
A proprietary tag search was built into the back end of the new site so search results can be presented dynamically, and not just direct visitors to a static page. For example, a visitor can ask a question like, “show me TV campaigns for client X from November last year” and an animated 3D tunnel will appear, with search results as moving thumbnail images, that the visitor can fly through. “As far as we can tell, this functionality is unique,” said Krotkiewski.

Like gas molecules
The site has an advanced 3D graphical interface. “The key to the 3D interface is the ‘cloud view,’ which shows a cloud of graphical thumbnails, moving like molecules in a gas, bouncing randomly off each other while also reacting to mouse input. The cloud can be filtered by the visitor to only show thumbnails representing certain types of content,” said Martin Ignaczak, Account Director at Othersource.

Flash without drawbacks
The site has overcome the limitations of Flash: “The site is fully searchable by Google, each page can bookmarked and linked to, and each view can be downloaded as a printable PDF,” continued Ignaczak. Working in the virtual

New technologies were key to organizing the project. Othersource used video-conferencing, VoIP, instant messaging, e-mails, and other electronic means of communication to coordinate the work with McKinney. “We only met face-to-face after the launch, which proves we are able to run even very complex projects completely in the virtual,” added Krotkiewski.

“We are honored by McKinney’s decision to partner with Othersource for the production — we were competing with some quite well-known US interactive agencies in the pitch. Being chosen in spite of being based overseas is quite a feat. We hope this project is the beginning of a long relationship with McKinney. We also expect it will generate more opportunities for us in the US overall,” said Krotkiewski.

“Partnering with Othersource on this project was both a rewarding and challenging experience,” said McKinney Interactive Technology Director Trevor O’Brien. “The biggest hurdle was taking existing technologies and customizing them to work together in ways they were not initially intended to. Othersource helped deliver a site that is an experiential and innovative place to interact online. It’s exciting to see what two like-minded teams can create together.”

About Othersource
Othersource provides interactive services from strategy to production to companies around the world. In 2008, the agency participated in projects for companies such as MetLife, The National Constitution Center in Boston, Accenture Poland, Puma, Imation Europe and others, in Poland, Sweden, Holland, the UK and the USA. The majority of its clients are Advertising and Interactive agencies that need support in creating campaign strategies, creative concepts and interactive production for their clients. About McKinney McKinney is an independent advertising agency that’s focused on reinventing the conversation between people and brands. Our goal is to lead the convergence of offline and online (today, 35% of our revenue is interactive and 88% of our frontline staff is actively engaged in the digital space), to identify relevant applications for new technologies and to deliver game-changing ideas that deliver extraordinary results for our clients, their customers and our people.

Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Gold’s Gym, Major League Gaming, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Sherwin-Williams, Travelocity, Virgin Mobile USA, Virgin Atlantic Airways, and Brown- Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca.

Most recently, Virgin Atlantic Airways and McKinney took top honors at the Interactive Advertising Bureau’s MIXX Awards that celebrate the “mixx” of creativity and effectiveness in digital marketing. Virgin Atlantic’s experiential launch, “Love from Above,” won a Gold MIXX in the Mobile Platforms category for the company’s first-ever WAP site.

For more information, visit our website at www.mckinney.com or the McKinney Newsroom by contacting Janet Northen at janet.northen@mckinney.com.

Additional information:
Thomas Krotkiewski
Managing Partner
Othersource
+48-601-145398
thomas@othersource.com
Timezone: GMT+1
Janet Northen
Partner & EVP, Director of Agency Communications

Janet Northen
Partner & EVP, Director of Agency Communications
McKinney
+1 919.313.4062
janet.northen@mckinney.com

This is the full text of President Barack Obama’s 2009 inauguration speech, courtesy of NowPublic, KansasCity.com, thanks to a link from @Aisle7

Full text of President Obama’s Inauguration Speech 2009

My fellow citizens:

I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.

So it has been. So it must be with this generation of Americans.

That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.

These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land – a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights.

Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America – they will be met.

On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.

On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.

We remain a young nation, but in the words of Scripture, the time has come to set aside childish things.

The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things – some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.

For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions – that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act – not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology’s wonders to raise health care’s quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.

Now, there are some who question the scale of our ambitions – who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.

What the cynics fail to understand is that the ground has shifted beneath them – that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works – whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public’s dollars will be held to account – to spend wisely, reform bad habits, and do our business in the light of day – because only then can we restore the vital trust between a people and their government.

Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control – and that a nation cannot prosper long when it favors only the prosperous.

The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart – not out of charity, but because it is the surest route to our common good.

As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience’s sake.

And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more. Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.

We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort – even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus – and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society’s ills on the West – know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world’s resources without regard to effect. For the world has changed, and we must change with it.

As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment – a moment that will define a generation – it is precisely this spirit that must inhabit us all.

For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter’s courage to storm a stairway filled with smoke, but also a parent’s willingness to nurture a child, that finally decides our fate.

Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends – hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism – these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility – a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.

This is the price and the promise of citizenship.

This is the source of our confidence – the knowledge that God calls on us to shape an uncertain destiny.

This is the meaning of our liberty and our creed – why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.

So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America’s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:

“Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive…that the city and the country, alarmed at one common danger, came forth to meet [it].”

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.

I received an invitation from Corbett Santana to attend what sounds like a super-cool inauguration party — if you happen to be celebrating in Berlin, Germany!  I will be in DC for the inauguration but I thought I would pass this on.

Barack Obama Inaugration Celebration/Party in GOYA
Goya, Nollendorfplaz 5 in Berlin
January 20th 2009
Come celebrate with “US”
LIVE from Washington D.C. on BIG screen!
The Inauguration Ceremony of BARACK OBAMA.

• 16:30 Doors open and we will project the entire Ceremony on a large screen in GOYA.
• 16:00 The ceremony starts at and ends at 20:00 (according to a press release from Washington D.C.)
• 20:00 Guest speakers from the different American abroad organizations. There is the POSSIBILITY the Governor Mayor of Berlin will make an appearance. THIS IS NOT CONFIRMED AT THE MOMENT!
• 21:00 Live Music from FOLKADELIC who played at the BABYLON Theater Election Party
• 22:30 DJ “Daddy-O” after playing Funky Soul Classics.

Tickets:  10-,€ & 6-,€ after 21:00
To reserve a ticket send a message to chair@demsinberlin.de
This is a by-partisan event all are welcomed!
There will be an after party at SURPRISE Club & Disco for those of you who find GOYA too expensive & stuffy. A shuttle vehicle will be available to transport you door to door from 22:00 till 12:00. Entrance and shuttle ride is free when you have a ticket for the Event in GOYA.

I go to Berlin Hauptbahnhof almost every day. Bahnhof is German for train station and Hauptbahnhof is German for the main train station. Every city has one. DC’s Hauptbahnhof is Union Station, for example, and in many ways comparable.

The Berlin Hauptbahnhof houses my local coffee shop, my local grocery story, etc. To be honest, there is always something going on there. And everything is a promotional or is branded. This is one of the rare train stations that have become a center for children and their families.

German “Hauptbahnhofs” and “Bahnhofs” are known to be dens of prostitution — however, Berlin Hbf is far from that. It is a destination. Also, because there are weird laws that prohibit retail stores from opening on Sunday, everyone comes to the Bahnhofs because only train stations and gas stations are licensed to do business on Sundays.

So, these stations are packed with all sorts of stores and are packed on Sundays by the people who want to do some shopping on the Lord’s Day.

The answer, of course, is “it takes about ten years of suffering hard work to become an overnight sensation.” In the case of new media and Web2.0, you can so that in a lot less time. Being an early — the earliest — adopter doesn’t hurt, but it isn’t necessary, really. However, any way you slice it, with a few exceptions, becoming an overnight sensation on Twitter, YouTube, Plurk, QIK, Utterli, LinkedIn, Facebook, or MySpace is going to require a lot of your resources (time and/or money) and more time than you probably planned out for your boss or your client — or yourself!

I am pretty interested in seeing how my Twitter profile has gone from nothing to 2,511+ followers. Twitterholic has allowed me to figure that out in an easy-to-read format, which I appreciate. I joined Twitter on January 6th, 2007. By October 30th, I had 441 followers. It took until May 5th, 2008, to break 1,000 followers. It only took until September 11th for me to break 2,000 followers, and now, as of December 7th (a day that lives in infamy), I have 2,511 followers. I find that interesting to study but I don’t know what it means.

I think I will venture to explain its meaning: social media requires investment and time. Growing a social media profile is like growing a coral reef: after seeding the reef, there are so many things that need to happen before a reef blooms “in its own.” There are many things that can aid the reef: safety, cleanliness, warmth, nutrients, oxygenation, etc… however, one of the most important thing is time and commitment.

Social media cultivation makes most PR and marketing professionals cringe at the thought of trying to sell these solutions to their clients. A client generally wants metrics now and right away. Clients oftentimes spend tens to hundreds of thousands of dollars to create a social network platform, a blog, or a spate of social media profiles that are world class and amazingly turned; however, when the six-month mark comes around and the community is not yet bustling, most clients get severe cold feet and oftentimes abandon all of the work-in (and money out) as a failed campaign — right before the reef blooms!

It kills me to see the number of corporate blogs, home-grown social networks, message boards, and social network profiles that are like those bare and barren rocks and wrecks that never in fact ever blossomed into an emergent community manifest in a coral reef. An ecosystem as delicate and hardy as any social media space, from Twitter to Facebook, from MySpace to your corporate blog.

I forgot to also add to the resources plus time equation: commitment, consistency, calmness, dedication, generosity, and compassion. When you invest in online community as much as I do (2,511 on Twitter with 11,200 tweets, 2,734 on Facebook, 1,496 on LinkedIn, and 5,321 posts on my blog, an online presence I have had since 1999, for example) then you need to be generous — give more than you take — and you need to be committed to the long term. You will need to learn what each community will allow, suffer, enjoy, or penalize. You will learn where the borders are and you will learn what works (and draws people in) and what doesn’t (making them flee).

Well, with no further ado, here’s a lot of work, time, creativity, hours, minutes, wit, mistake, missteps, business, play, Washington, Berlin, Slovakia, San Diego, and a hundred other places. If you want to have 2,500 followers and you’re not already famous, you’ll have to put in the work. If you can achieve tens of thousands of followers, you’re probably already somebody; in that case, it wasn’t just overnight: you just put in your licks elsewhere. Otherwise, put on those work-gloves and start working!

Visit Chris Abraham’s Twitter Page
Visit Chris Abraham’s Webpage

• Chris Abraham was the 608,473rd person to sign up for twitter!
• Chris Abraham is ranked 843rd on twitterholic! (by followers)
• Chris Abraham is ranked 1st in their location on twitterholic!

Bio: Web strategist and new media guru and president of Abraham Harrison LLC, http://chrisabraham.com
Joined Twitter on 2007-01-06 14:51:39

I am sitting here in Berlin, Germany, listening to NPR on 104.1 FM (yes, we have National Public Radio on-tap in Berlin, it is true), and I am rooting for Barack Obama. I have to admit that I voted Republican in the last two elections, in 2000 and 2004, because I was appalled by both Gore and Kerry. I was passionate about Bill Clinton during his eight years in office and preferred anything to Gore or Kerry, to be honest. That said, I want Barack Obama to win because the world wants Barack Obama to win.

After church yesterday, I got to talking to my fellow parishioners and they want Barack Obama. These are not your traditional European communists you hear about, they’re devout Christians — born again — who are probably considered pretty conservative in the context of Europe. However, in the context of America, even a right wing wingnut European is still relatively liberal by American standards.

When Berliners look at Barack Obama, they don’t see someone who will set race riots afire, they don’t see someone who will turn America into a Marxist-Leninist stronghold, they see a man who is sophisticated, education, trained, has a brain in his head, went to the best schools, has explored the world, cares about civil rights, and who will most likely be willing to span the broken bridges across the Atlantic to Europe and Russia and try his best to rebuild them and begin to regain the trust, admiration, and even envy that much of the world had fifty-years ago.

To them and to me, Barack Obama will be able to return the United States to the hands of the rational. A United States with a better separation between Church and State. Maybe even a country in which Jesus Christ is the co-pilot and not the pilot any more. Where saner, more peaceful, minds prevail. A nation willing to put away its herald and sword, stop with the Christian Crusades, the preemptive strikes, the unilateral military conquests, and the obsession with being Exceptional. Exceptionalism is the most dangerous aspect of the George W Bush and Neocon White House.

“When the United States looks abroad, it does so from an assumed position of moral and spiritual strength. For as long as the United States has existed, a perceived sense of its exceptionalism has permeated the way that Americans view the rest of the world . . . this view has been reinforced by the material reality of US economic and military strength. The essence of American exceptionalism is a celebration of the uniqueness and special virtue of the United States. It rests on the belief that the United States has a special role to play in the world, and unique qualities to bring to this role . . . The roots of the concept stem from the Puritan vision of America as a ‘shining city upon a hill’, a society designed to serve as a moral example to mankind.”

The idea that America is any better-suited than any other nation to lead based on some sort of Divine Inheritance or Plan is ludicrous and very insane, especially when no one else in the entire world agrees. I am a big fan of Mike Signer’s concept of exemplarism:

“Exemplarism is the principle that the United States could best serve the spread of liberal democracy by being an enviable example to the world—the shining light on the hill, the beacon. Being a good example requires strengthening the institutions that assure individual liberties, the rule of law, and the prosperity born of industry and commerce. Adherents to exemplarism would find themselves in agreement with Kant’s principle of noninterventionism into the affairs of other nations.”

Telling yourself and everybody around you how amazing, brilliant, noble, moral, and generous you are when you’re the biggest and meanest and best-armed and best-outfitted man in the room is hubristic and kind of pathetic. Delusional, actually, and certainly not the best way for a man — or a country — to be. America is kind of being an International douchebag.

I must admit that I have a special weakness for exemplarism’s belief in the “principle of noninterventionism into the affairs of other nations” even if you don’t like the way other nations are running their households. There is a certain amount of independence and internal liberty associated with being sovereign. Sovereignty, to me, is holy. To me, exporting culture, policy, morals, or any concept of character or politick is poor form, especially when it is at the tip of a sword.

What scares me about American Exceptionalism is that it allows just about any behavior based on the premise that we can do no wrong. That any move we take to help is helpful, that any gift we have to give is welcome, that any feeling a foreign nation could feel is grateful.

When America thinks the entire world is so “insane” and “drunk” that only America cane make the important, sober, choices, then it is in fact that America is the Nation suffering from mental illness. You know what they say, right? If you think the entire world has gone mad, that the entire world is against you, that the entire world is violent and full of unrest, the unappealing truth might just be that you’re severely paranoid and might be the most mentally ill in the room. There is no way that the entire planet is conspiring again the United States — unless, of course, we have gone one step too far.

I am told that we have gone one step too far; however, Europe and most of the world is willing to let bygones be bygones because we’re loved by the world, at least mostly. Berliners no longer trust America but they’re willing to give Barack Obama a chance — they’re not willing to give John McCain a chance, sadly.

They see in John McCain an angry, malicious, foolish man — which is fine; however, in Sarah Palin, they don’t even seen some harmless vice presidential candidate, they see a very dangerous indicator that the McCain/Palin ticket will more assuredly take the United States to an even darker, more jingoistic, more conservative, descent into fascism.

When I tell people these things, especially on Twitter, I get the strangest response, even from the Democrats: “America is the best country on earth.” “America may not be perfect but there is no better country on earth.” “I am proud to be an American — I am patriotic, surely.” Alternately, I also get, “I think we have gone too far as a nation — we have descended into a self-centered feeding frenzy rife with elbows and short-sighted land-grabbing.”

To me, I am somewhere in the middle. I love the foundation of the Nation. I love the literature, the heart, the soul, the worlds, the music, the history, the compassion, the Faith, the persistence, the curiosity, and confidence, the optimism, and even the cocksureness! I love the Constitution and the Bill of Rights and the Declaration of Independence. There is a reason why many nations worldwide have patterned and even plagiarized our Constitution, to be sure.

Hell, Europe loves the idea of America! Basically, we are a nation that, in its source code, has embraced all that is liberté, égalité, fraternité; however, the world had not been able to enjoy our uniquely American version of liberty, equality, and fraternity for all the foaming at the mouth and the bared fangs! There is a fear that this mad-dog may have gone too far into its rabies and is too far gone.

In Barack Obama, they see that maybe what America has been doing for the last eight years as been a sort of postpartum, post-911, depression. That the Nation, all big and clumsy, hung over, and feeling a little sick, is finally reemerging from darkness into light — luckily, just in time, when the world needs a leader in the community and not just a dangerous paranoiac who lives in the dilapidated house at the edge of town.

The rest of the world has not given up on us as Americans or as America. Have we as a nation give up on ourselves?

Zach Goldfarb wrote a great post over at the Washington Post and popped me an email to see if I had any comment on it. I did! The article was posted on Friday last and is called TechPost: Washington’s Twin Tech Towns. My comment starts right below the following video:

I attended the Spank party for Robert Scoble and Gary Vaynerchuk because I wanted to hang out with Robert and Gary.

I really must remind the reader that this is what the gathering was, a small get-together that mushroomed into a big event.

Unlike the Pulver Breakfasts or PodCamps, this gathering started as the ultimate cult-of-personality fest — even I popped there to meet THE Robert Scoble — and to meet folks I have known online, on Twitter, on Facebook, and in the blogosphere, for almost ten years!

Then it became an amazing schmooze-fest! I not only got to meet the Scobleizer and Mr. Wine Library TV but I met a dozen people I had only known virtually online!

I am very pleased to see things like this happen spontaneously in DC. It was fun, playful, generous, and I got to connect to people I had met a couple weeks prior at Geoff Livingston’s BlogPotomac such as the amazing and enthusiastic Shana Glickfield.

I must rush to mention that there were very few PR and marketing folks. There was the lovely Rachelle Lacroix from Fleishman-Hillard and a couple others — this was a group of people who were hard core geeks and nerds and programmers and developers and all the most choice horse meat in the world of entrepreneurs and programmers.

I may have read the crowd wrong, but we were all there for an audience with A-list blogger Robert Scoble and A-list video blogger, Gary Vaynerchuk.

I am still giddy that Gary Vaynerchuk recognized me from across the room and that Robert Scoble bragged to his friends that we had finally met after knowing each other online for close to 8 years.

I hope there are more of these!

Chris Abraham, Abraham Harrison
http://www.chrisabraham.com

George Carlin was my first adult comedian. My dad — my parents — loved him. He was a true disruptor and free thinker, using comedy as his platform. Please check out George Carlin’s Wikipedia entry and the lovely obituary from the New York Times.

George Carlin, the Grammy-Award winning standup comedian and actor who was hailed for his irreverent social commentary, poignant observations of the absurdities of everyday life and language, and groundbreaking routines like “Seven Words You Can Never Say on Television,” died in Santa Monica, Calif., on Sunday, according to his publicist, Jeff Abraham. He was 71.The cause of death was heart failure. Mr. Carlin, who had a history of heart problems, went into the hospital on Sunday afternoon after complaining of heart trouble. The comedian had worked last weekend at The Orleans in Las Vegas.

Recently, Mr. Carlin was named the recipient of the Mark Twain Prize for American Humor. He was to receive the award at the Kennedy Center in November. “In his lengthy career as a comedian, writer, and actor, George Carlin has not only made us laugh, but he makes us think,” said Stephen A. Schwarzman, the Kennedy Center chairman. “His influence on the next generation of comics has been far-reaching.”

Mr. Carlin began his standup comedy act in the late 1950s and made his first television solo guest appearance on “The Merv Griffin Show” in 1965. At that time, he was primarily known for his clever wordplay and reminiscences of his Irish working-class upbringing in New York.

But from the outset there were indications of an anti-establishment edge to his comedy. Initially, it surfaced in the witty patter of a host of offbeat characters like the wacky sportscaster Biff Barf and the hippy-dippy weatherman Al Sleet. “The weather was dominated by a large Canadian low, which is not to be confused with a Mexican high. Tonight’s forecast . . . dark, continued mostly dark tonight turning to widely scattered light in the morning.”

Mr. Carlin released his first comedy album, “Take-Offs and Put-Ons,” to rave reviews in 1967. He also dabbled in acting, winning a recurring part as Marlo Thomas’ theatrical agent in the sitcom “That Girl” (1966-67) and a supporting role in the movie “With Six You Get Egg-Roll,” released in 1968.

By the end of the decade, he was one of America’s best known comedians. He made more than 80 major television appearances during that time, including the Ed Sullivan Show and Johnny Carson’s Tonight Show; he was also regularly featured at major nightclubs in New York and Las Vegas.

That early success and celebrity, however, was as dinky and hollow as a gratuitous pratfall to Mr. Carlin. “I was entertaining the fathers and the mothers of the people I sympathized with, and in some cases associated with, and whose point of view I shared,” he recalled later, as quoted in the book “Going Too Far” by Tony Hendra, which was published in 1987. “I was a traitor, in so many words. I was living a lie.”

In 1970, Mr. Carlin discarded his suit, tie, and clean-cut image as well as the relatively conventional material that had catapulted him to the top. Mr. Carlin reinvented himself, emerging with a beard, long hair, jeans and a routine that, according to one critic, was steeped in “drugs and bawdy language.” There was an immediate backlash. The Frontier Hotel in Las Vegas terminated his three-year contract, and, months later, he was advised to leave town when an angry mob threatened him at the Lake Geneva Playboy Club. Afterward, he temporarily abandoned the nightclub circuit and began appearing at coffee houses, folk clubs and colleges where he found a younger, hipper audience that was more attuned to both his new image and his material.

By 1972, when he released his second album, “FM & AM,” his star was again on the rise. The album, which won a Grammy Award as best comedy recording, combined older material on the “AM” side with bolder, more acerbic routines on the “FM” side. Among the more controversial cuts was a routine euphemistically entitled “Shoot,” in which Mr. Carlin explored the etymology and common usage of the popular idiom for excrement. The bit was part of the comic’s longer routine “Seven Words You Can Never Say on Television,” which appeared on his third album “Class Clown,” also released in 1972.

“There are some words you can say part of the time. Most of the time ‘ass’ is all right on television,” Mr. Carlin noted in his introduction to the then controversial monologue. “You can say, well, ‘You’ve made a perfect ass of yourself tonight.’ You can use ass in a religious sense, if you happen to be the redeemer riding into town on one — perfectly all right.”

The material seems innocuous by today’s standards, but it caused an uproar when broadcast on the New York radio station WBAI in the early ’70s. The station was censured and fined by the FCC. And in 1978, their ruling was supported by the Supreme Court, which Time magazine reported, “upheld an FCC ban on ‘offensive material’ during hours when children are in the audience.” Mr. Carlin refused to drop the bit and was arrested several times after reciting it on stage.

By the mid-’70s, like his comic predecessor Lenny Bruce and the fast-rising Richard Pryor, Mr. Carlin had emerged as a cultural renegade. In addition to his irreverent jests about religion and politics, he openly talked about the use of drugs, including acid and peyote, and said that he kicked cocaine not for moral or legal reasons but after he found “far more pain in the deal than pleasure.” But the edgier, more biting comedy he developed during this period, along with his candid admission of drug use, cemented his reputation as the “comic voice of the counterculture.”

Mr. Carlin released a half dozen comedy albums during the ’70s, including the million-record sellers “Class Clown,” “Occupation: Foole” (1973) and “An Evening With Wally Lando” (1975). He was chosen to host the first episode of the late-night comedy show “Saturday Night Live” in 1975. And two years later, he found the perfect platform for his brand of acerbic, cerebral, sometimes off-color standup humor in the fledgling, less restricted world of cable television. By 1977, when his first HBO comedy special, “George Carlin at USC” was aired, he was recognized as one of the era’s most influential comedians. He also become a best-selling author of books that expanded on his comedy routines, including “When Will Jesus Bring the Pork Chops?,” which was published by Hyperion in 2004.

Pursuing a Dream

Mr. Carlin was born in New York City in 1937. “I grew up in New York wanting to be like those funny men in the movies and on the radio,” he said. “My grandfather, mother and father were gifted verbally, and my mother passed that along to me. She always made sure I was conscious of language and words.”

He quit high school to join the Air Force in the mid-’50s and, while stationed in Shreveport, La., worked as a radio disc jockey. Discharged in 1957, he set out to pursue his boyhood dream of becoming an actor and comic. He moved to Boston where he met and teamed up with Jack Burns, a newscaster and comedian. The team worked on radio stations in Boston, Fort Worth, and Los Angeles, and performed in clubs throughout the country during the late ’50s.

After attracting the attention of the comedian Mort Sahl, who dubbed them “a duo of hip wits,” they appeared as guests on “The Tonight Show” with Jack Paar. Still, the Carlin-Burns team was only moderately successful, and, in 1960, Mr. Carlin struck out on his own.

During a career that spanned five decades, he emerged as one of the most durable, productive and versatile comedians of his era. He evolved from Jerry Seinfeld-like whimsy and a buttoned-down decorum in the ’60s to counterculture icon in the ’70s. By the ’80s, he was known as a scathing social critic who could artfully wring laughs from a list of oxymorons that ranged from “jumbo shrimp” to “military intelligence.” And in the 1990s and into the 21st century the balding but still pony-tailed comic prowled the stage — eyes ablaze and bristling with intensity — as the circuit’s most splenetic curmudgeon.

During his live 1996 HBO special, “Back in Town,” he raged over the shallowness of the ’90s “me first” culture — mocking the infatuation with camcorders, hyphenated names, sneakers with lights on them, and lambasting white guys over 10 years old who wear their baseball hats backwards. Baby boomers, “who went from ‘do your thing’ to ‘just say no’ …from cocaine to Rogaine,” and pro life advocates (“How come when it’s us it’s an abortion, and when it’s a chicken it’s an omelet?”), were some of his prime targets. In the years following his 1977 cable debut, Mr. Carlin was nominated for a half dozen Grammy awards and received CableAces awards for best stand-up comedy special for “George Carlin: Doin’ It Again (1990) and “George Carlin: Jammin’ ” (1992). He also won his second Grammy for the album “Jammin” in 1994.

Personal Struggles

During the course of his career, Mr. Carlin overcame numerous personal trials. His early arrests for obscenity (all of which were dismissed) and struggle to overcome his self-described “heavy drug use” were the most publicized. But in the ’80s he also weathered serious tax problems, a heart attack and two open heart surgeries.

In December 2004 he entered a rehabilitation center to address his addictions to Vicodin and red wine. Mr. Carlin had a well-chronicled cocaine problem in his 30s, and though he was able to taper his cocaine use on his own, he said, he continued to abuse alcohol and also became addicted to Vicodin. He entered rehab at the end of that year, then took two months off before continuing his comedy tours.

“Standup is the centerpiece of my life, my business, my art, my survival and my way of being,” Mr. Carlin once told an interviewer. “This is my art, to interpret the world.” But, while it always took center stage in his career, Mr. Carlin did not restrict himself to the comedy stage. He frequently indulged his childhood fantasy of becoming a movie star. Among his later credits were supporting parts in “Car Wash” (1976), “Bill and Ted’s Excellent Adventure” (1989), “The Prince of Tides” (1991), and “Dogma” (1999).

His 1997 book, “Brain Droppings,” became an instant best seller. And among several continuing TV roles, he starred in the Fox sitcom “The George Carlin Show,” which aired for one season. “That was an experiment on my part to see if there might be a way I could fit into the corporate entertainment structure,” he said after the show was canceled in 1994. “And I don’t,” he added.

Despite the longevity of his career and his problematic personal life, Mr. Carlin remained one of the most original and productive comedians in show business. “It’s his lifelong affection for language and passion for truth that continue to fuel his performances,” a critic observed of the comedian when he was in his mid-60s. And Chris Albrecht, an HBO executive, said, “He is as prolific a comedian as I have witnessed.”

Mr. Carlin is survived by his wife, Sally Wade; daughter Kelly Carlin McCall; son-in-law, Bob McCall, brother, Patrick Carlin and sister-in-law, Marlene Carlin. His first wife, Brenda Hosbrook, died in 1997.

Although some criticized parts of his later work as too contentious, Mr. Carlin defended the material, insisting that his comedy had always been driven by an intolerance for the shortcomings of humanity and society. “Scratch any cynic,” he said, “and you’ll find a disappointed idealist.”

Still, when pushed to explain the pessimism and overt spleen that had crept into his act, he quickly reaffirmed the zeal that inspired his lists of complaints and grievances. “I don’t have pet peeves,” he said, correcting the interviewer. And with a mischievous glint in his eyes, he added, “I have major, psychotic hatreds.”

In memory of George Carlin, here they are:

• Shit
• Piss
• Fuck
• Cunt
• Cocksucker
• Motherfucker
• Tits

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

Contact Info

Contact:	C.C. Chapman
Phone:	508-241-1062
Email:	cc@theadvanceguard.com
Website:	http://www.theadvanceguard.com

Tags & Sharing

Coca-Cola | Coke | CokeTag | CokeTags | Facebook | Facebook Application | Widgets | Social Media | we8 | Linkstorm

I just posted an article onto Marketing Conversation called Gifting Bloggers Doesn’t Mean Pushing Swag and within minutes Stevie Wilson of LA-Story wrote the most amazing comment on the culture of swag that is commonplace in Los Angeles, California… (via Marketing Conversation)

Swag is the name of the game in Los Angeles– in a city that lives and dies by celebrities getting swag and quite frankly are the least needy for that – because they have the $$ to pay for anything given to them.

Swag has a bad connotation because it smacks of pandering and quite frankly payola. However when it comes to blogging– depending on the topic of course–one can hardly blog about a skincare line if one hasn’t tried it — or has tried it for only one week and doesn’t own up to the fact.

Gifting is somewhat different. Sometimes it’s a holiday or birthday gift that really is a “gift” between a corporate entity and the blogger for the support (if there has been support and I don’t mean Perez Hilton type support that has been advertised) that the blogger may have given. Or it can be something that the corporate entity has done to gain the attention to the brand in such an unusual and interesting way that it definitely gains the immediate attention and enthusiasm of the blogger– like a video iPod that has videos of fashion shows or make-up tips from NY Fashion Week .

In LA there is a gifting process that is quid pro quo but typically for the more visible press— which means stylists who bring in celebrities to a suite whose promoter gives them a trip or a great big fat goody bag of stuff (the same goody bag given to the celebrities)

However that being said, even the stylists get shunned despite bringing or sending in celebrity friends, clients or contacts.

Some PR and brands don’t think that bloggers count. Trust me– we can reach people faster if you are kind, polite and friendly.

Agreeing with Chris here that offering me some worthy information is well worth it — whether it’s to be written about or giving me some heads up on a trend or event that’s about to launch.

I have PR people who slip me the 411 on celebrity clients wearing the brands they represent before anyone else has it. You can bet I run that information and pronto!! Others tell me about new things just because they know I can help support that when it launches– because I can “plan” for blogs around it.

It all depends on how and what you value. I have yet to see anyone gift me something so amazing that I would jump .. Been promised things (cars to come get me and other trinkets), but they never come through– suddenly bloggers are persona not so grata.

Career
After Fey graduated from drama school at the University of Virginia in 1992, she moved to Chicago, getting a day job at a residential YMCA to take night classes at The Second City. She made what she later described as an “amateurish” attempt at stand-up comedy, and learned that the key to improvisation was to “focus entirely on your partner. You take what they’re giving you and use it to build a scene.”

By 1994 she was invited to join the cast of The Second City, where she performed in the Jeff Award-winning revue Paradigm Lost. She is also a veteran of The ImprovOlympic.

Saturday Night Live

With then-head writer Adam McKay’s help, Fey became a writer for NBC’s Saturday Night Live (SNL) in 1997. By 1999, Fey was SNL’s first female head writer, a milestone she downplays by pointing out that the show has had few head writers.

As co-head writer of SNL’s 25th anniversary special, Fey won a 2001 Writers Guild of America Award; she and the writing staff also won a 2002 Emmy Award for their work on the show.

In September 2005, she went on maternity leave after giving birth to a daughter, Alice Zenobia Richmond. Her Weekend Update role was covered by Horatio Sanz for several weeks before her return to the show on October 22, 2005, noting:

“I had to get back to work. NBC has me under contract; the baby and I only have a verbal agreement.”
Fey confirmed during a July 2006 Tonight Show appearance that she would not be returning to SNL for its 2006-7 season.

SNL sketches
Some recurring sketches written by Fey include:

Parodies of Live with Regis and Kelly and The View
The Girl with No Gaydar, cowritten by Rachel Dratch
Boston Teens, cowritten by Dratch

She is also credited with:

Colonel Angus, portrayed by Christopher Walken in a sketch filled with word play on the colonel’s name
Mom Jeans commercial
“Talkin ‘Bout ‘Ginas” (Parody of The Vagina Monologues)

Weekend Update
In 2000, Fey and Jimmy Fallon became co-anchors of SNL’s Weekend Update, a pairing that ended in May 2004 when Fallon last appeared as a cast member. (Fey also was co-writer of the Weekend Update segment). Fallon was replaced by Amy Poehler. It was the first time that two women co-anchored Weekend Update.

Celebrity impressions
Barbara Pierce Bush
Bea Arthur
Janice Dickinson
Kathleen Willey
Mary Ann Mobley
Paris Hilton
Paula Zahn
Vanna White

30 Rock
Fey developed a situation comedy, 30 Rock, for NBC’s fall 2006 schedule.. The show is produced by NBC and Broadway Video, with Lorne Michaels and two former producers of The Tracy Morgan Show, David Miner, who is also her manager at 3 Arts, and Joann Alfano. She also writes and stars in the sitcom, said to be based on her experiences at SNL. The show’s title is a reference to 30 Rockefeller Plaza, where SNL is produced.

Similarities between 30 Rock and Studio 60 on the Sunset Strip led to speculation that only one of the two shows would be picked up. Alec Baldwin, who played the network executive in the 30 Rock pilot, said “I’d be stunned if NBC picked up both shows. And ours has the tougher task, as a comedy, because if it’s not funny, that’s it.” Kevin Reilly, the president of NBC Entertainment, was supportive of Fey, describing it as a “high-class problem”:

I just can’t imagine the audience would look at both shows, choose one and cancel the other out. In some ways, why is it any different than when there have been three or four cop shows on any schedule, or Scrubs and ER, which are totally very different?

Evidence of the overlapping subject matter between the shows (as well as the conflict between them) is the fact that Aaron Sorkin, the creator of Studio 60, asked Lorne Michaels to allow him to observe SNL for a week, a request Michaels denied.

It’s just bad luck for me that in my first attempt at prime time I’m going up against the most powerful writer on television. I was joking that this would be the best pilot ever aired on Trio. And then Trio got cancelled.

In spite of the overlap in subject matter, it was announced on May 15, 2006, that NBC had picked up both shows.

The show debuted to mostly positive reviews, however ratings its original timeslot on Wednesdays at 8 PM were weak. Rather than cancel the show, NBC moved the show into a revamped Thursday Must See TV comedy lineup at the end of November sweeps. After its first episode in its new Thursday 9:30 PM timeslot on November 30, 2006, the network picked up the show for the entire season

Other work
She partnered with fellow cast member Rachel Dratch in the critically acclaimed two-woman show Dratch & Fey at the Upright Citizens Brigade Theater in New York City, the U.S. Comedy Arts Festival in Aspen, Colorado, and the Chicago Improv Festival. Lorne Michaels saw her at one of the performances, which led to her becoming the co-anchor of SNL’s Weekend Update.

She also appeared in Martin & Orloff, a surreal comedy which premiered at Austin’s SXSW.

Fey wrote the script and co-starred in the 2004 movie Mean Girls. Characters and behaviors in the movie are based on Fey’s high school life at Upper Darby High School and on the non-fiction book Queen Bees and Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence (ISBN 0-609-60945-9) by Rosalind Wiseman. The cast includes other present and past cast members of SNL including Tim Meadows, Ana Gasteyer, and Amy Poehler.

As of April 2006, Fey is working on a script for a Paramount Pictures film by the name of Curly Oxide and Vic Thrill that is said to be based loosely on the true story of a Hasidic rock musician.

Personal life
Fey was born in Upper Darby, Pennsylvania, a suburb of Philadelphia to a Greek American mother and a father of German and Scottish descent. Her brother, Peter, remembers a drawing she did when she was about seven: it showed people holding hands, walking down the street with wedges of Swiss cheese. The caption read, “What a friend we have in cheeses!”

Fey was exposed to comedy early, saying:

“I remember my parents sneaking me in to see Young Frankenstein. We would also watch Saturday Night Live, or Monty Python or old Marx Brothers movies. My dad would let us stay up late to watch The Honeymooners. We were not allowed to watch The Flintstones, though, which my dad hated because it ripped off The Honeymooners. I actually have a very low level of Flintstones knowledge for someone my age.”

Her dream to entertain first was at Philadelphia Phillies baseball games, as she wanted to become a ball girl.

Fey attended Cardington Elementary School and Beverly Hills Middle School; by middle school she knew she was interested in comedy, even doing an independent study project on the subject in eighth grade. She graduated from Upper Darby High School in 1988.

Tina Fey is married to Jeff Richmond, a composer on SNL. They met before their jobs on SNL and dated for seven years before marrying in a Greek Orthodox ceremony on June 3, 2001 . They have a daughter, Alice Zenobia Richmond who was born on September 10, 2005.

I got to spend some time hanging out with Martin Marty at Renaissance Weekend a couple years ago. All I knew about him was gleaned from lunches, dinners, and panels together. During last night’s run, my friend Marty Marty started speaking into my iPod earbuds in the form of an interview on Speaking of Faith, America’s Changing Religious Landscape: A Conversation with Martin Marty Download MP3, Listen, Podcast, and uncut interview with Martin Marty (1:38). God bless Martin Marty and thank you, Krista Tippett.

Transcript of America’s Changing Religious Landscape: A Conversation with Martin Marty

Billboard:

Krista Tippett, host: I’m Krista Tippett, today a conversation about religion in America, with one of the great public theologians of our time, Martin Marty. For decades, Martin Marty has been watching developments that are now the stuff of daily headlines: the rise of religious fundamentalism across the world, the decline of the Protestant majority in American culture, and the vigor of evangelical Christianity in American life. Marty offers historical and personal perspective.

Mr. Martin Marty: I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts, and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both.

Ms. Tippett: Martin Marty on America’s changing religious landscape. This is Speaking of Faith. Stay with us.

[Announcements]

Ms. Tippett: I’m Krista Tippett. For decades, Martin Marty has been watching developments that are the stuff of daily headlines and partisan rhetoric: the vigor of evangelical Christianity in politics, the decline of the Protestant majority in American culture, and the rise of religious fundamentalism around the world. Today we’ll probe the historical perspective of this leading scholar of religion. We’ll discuss what’s really new in religion as a force in American culture, politics, and daily life.

From American Public Media, this is Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Martin Marty has been called the foremost interpreter of religion in America today. The National Book Award, the National Humanities Medal, and the Medal of the American Academy of Arts and Sciences are just a few of the honors he has amassed. He’s served on U.S. presidential commissions and directed a visionary research project on religious fundamentalism. The University of Chicago Divinity School, where he taught for 35 years, has created the Martin Marty Center to continue his work on public religion.

But for all his celebrity and scholarship, Martin Marty draws crucial insight from his own personal grounding in the mainstream religious life of American culture. He began his working life not as a scholar but as a pastor. He was born into a Lutheran family in 1928, in the Nebraska of Dust Bowl and Depression, where his father was a teacher and a church organist.

Mr. Marty: We were a churched family, of course, it was my father’s profession, and I’ve reminisced with some folks about how I got babysat next to the organ bench and had to sit through long funerals as a child, and somehow it didn’t turn me off from it all. I have a brother and a sister, and the three of us were well-schooled in literature and music and art, and also a very close basic sense of the faith of ordinary people, and I’ve tried to keep some sense of that in my lifework.

Ms. Tippett: Much of Martin Marty’s investigation into American religious life has centered on the dominant majority religion at the heart of our culture, the many denominations of mainline Protestant Christianity. But in our time, surveys show that majority is disappearing even as many Americans perceive the influence of evangelical Protestant Christianity to be growing. In his 2004 book, The Protestant Voice in American Pluralism, Marty describes the centuries from 1607 to 1955 as an era in American history in which “Protestants ran the show.” That began to change and take on new dimensions in the 1960s, an era vivid in the American popular imagination for political movements and the Vietnam War. For Martin Marty, it was also a decade of astonishing religious turning points whose significance went unnoticed. I asked him to walk me through the religious watersheds of the 1960s that began to erode the dominance of mainline Protestantism.

Mr. Marty: The biggest single event that hit this country happened in Rome, and that’s the Second Vatican Council. That is, Protestantism always knew what it was because it knew what Catholicism was, and it was over against that. Suddenly, Catholicism is friendly. It moves out into the public sector. The GI Bill puts Catholic young people into universities. They soon became the most educated group in the country, and Protestants were thrown off balance by that.

Secondly, it’s the beginning of the surge of evangelicalism within Protestantism, which — in those days, I imagine a lot of the Protestant leaders kind of sneered at Billy Graham and looked down their nose at tent revivals and so on and didn’t pay much attention to see how it was coming. And suddenly in the ’60s, I visited Berkeley, you had the Jesus People, little girls getting baptized in their bikinis, and change of worship from a certain kind of formality. The rock bands were coming in. And another huge infusion was an awareness of the religions of the East. You might keep going to your Presbyterian church, but you start doing yoga and you start doing Buddhist disciplines, etc. And you didn’t stop being Presbyterian, but you were of a different sort. You didn’t take it all for granted.

Ms. Tippett: I also think that something we’ve lost a memory of is how much tension there was between Catholics and Protestants, right, in this country, between different kinds of Christians, in a way that is absolutely unimaginable now. And I mean, personally for you, was that shift surprising?

Mr. Marty: I, in 1956, was invited to join the staff of The Christian Century, which was the towering Protestant voice. Today it still is, if not towering, a strong voice, but it’s ecumenical. It has a lot of Catholic writers; it has a lot of evangelical writers. But at that time, it was Protestant, and it was anti-Catholic. In 1950, on the cover of The Christian Century, there was an article, “Pluralism, A National Menace.” Pluralism was they’re worried about Catholicism. When I joined the staff five years later, pluralism was the best game in town. My first visits to campus, you always had one priest, one minister, one rabbi; that was called pluralism back then. But through that all, the Protestant still was in a privileged position. It simply was a kind of a reflex: ‘We’re the largest. We’re the ones who left our stamp on America’s literature, its poetry, its statecraft, etc.’

I’m going to say something in case I’m sounding critical.

Ms. Tippett: You can sound critical if you’d like to.

Mr. Marty: I’d be happy to be critical, but I don’t want to be distorting what I want to be. And that is to say, for all of that reflexive sense of establishment, I think I’m being a neutral, value-free historian when I say I don’t know any time in human history that somebody that powerful yielded that gracefully. In the previous century, Protestantism was often used — white Protestantism — to enslave, and it was used to justify the reservating of the Indians. But in the 20th century, Protestants have sort of said, ‘All right, you’re making your case. We’ll make room for you.’ They weren’t doing that much before the mid-’50s, but from then on in, they have done it even at the expense to their own identity.

Ms. Tippett: And I’m sure you’ve read these statistics that are now coming out, that perhaps today or tomorrow or six months from now, there will no longer be a Protestant majority in this country. And it depends on how people measure these things but, still, it seems significant when what is replacing the number of people who say that they’re Protestant are more people who say that they have no religion at all. In fact, it’s very high among people who were born in 1980 or later. And then there’s a category that’s doubled, of people who call themselves just Christian, right, who don’t identify with a specific tradition. How do you explain these statistics?

Mr. Marty: First of all, I think that Protestantism and Catholicism have very common fates here. They both have had trouble holding their younger generation. In some respects, the Protestants, Catholics, and Jews of the northern part of the United States share a lot with Canada, which is far less involved with church, or Western Europe, which is far, far less involved. Incidentally, that little section, I call it the spiritual ice belt: Western Europe, the British Isles, Canada and the northern U.S. We are really exceptions in the world, and we are really having a hard time catching up with understanding the rest of the world.

Protestantism is not in trouble around the world. I am a Lutheran, and we’ve had 300 years to get about eight million people. In 15 years from now, the African Lutheran churches will have added as many people as it took us 300 years to get. And that’s true of many other Protestantisms and Pentecostalisms. Every day there are 23,000 new Christians in sub-Saharan Africa, and half of them would be called Protestant, if often in the Pentecostal version. So around the world, it’s not a losing force. No longer, however, does it make the reference it once did to Western Europe and its daughter, the United States.

What will that mean for the United States? I don’t think we’re going to wake up some day and see total change. There’s a strange thing that hundreds of years after the vital life of a religion is past, there’s still a strong influence. We’re still living off some of the Greek religious influences. We’re living off a lot of medieval Catholicism. Our very universities are inventions of that. Our hospitals are inventions of that. So in a sense, meanings, ideas — in this case, ideas of liberty, freedom — that came very often from Protestants will live on even if not everybody goes to church. Still, the churches have been the places where these stories get renewed regularly.

Ms. Tippett: OK. I mean, I just wonder, personally, is this something that troubles you?

Mr. Marty: I don’t think I wake up in the morning having great worries about that. You can tell from what I’ve said I have a global view of humanity and of religion, and it moves around a lot. In the 1930s a great Catholic, Hilaire Belloc, said, “Europe is the Faith, and the Faith is Europe.” Well, that was true then. Now the cathedrals are empty, but their granddaughters are full in Latin America, Asia, and Africa. I certainly think that some things borne by the Protestant message would be a great loss. One of its gifts to America was its sense that we’re scripted. It’s a scriptural faith, it’s a Christ-centered faith, but it doesn’t mean that all virtue and all morality goes with you. And I think that’s been a nice irritating voice in classic Protestantism, which is, no matter how far along you’d come, God was holding you to a higher standard.

Ms. Tippett: Religious historian and author Martin Marty. One of the most popular of his over 50 books is Pilgrims in Their Own Land: 500 Years of Religion in American. He is considered by some to be a bridge between the devotional and scholarly worlds of liberal mainline Protestantism and evangelical Christianity.

Ms. Tippett: Let’s talk about evangelical Christianity, which at the same time that there are some statistics of people becoming less religious, there’s certainly a sense that religion in some ways is more of a force now. I mean, I think there would be people who would take your phrase, “When Protestants ran the show,” and say that a certain kind of Christianity is becoming almost a controlling force or, you know, we have an evangelical Christian in the White House. I mean, how are you observing what’s happening now, with your broad view of things and of history?

Mr. Marty: I think those of us who write this kind of history are a little puzzled by the naiveté of the — well, people in journalism, in the media, in the general public, who think all this just got invented in the last four years and couple months. It has very deep roots. I trace it not to the ’20s. Nobody cared about the religion of Harding, Coolidge, Hoover. And Roosevelt was a mainline Protestant, Episcopalian, and he could draw upon these themes very much. Harry Truman was a salty Baptist. Truman and Carter and Clinton, the three Baptist presidents of the century, know the Bible best. They can just recite reams of it at any moment. Eisenhower started having Billy Graham come by. When we say “evangelical” today, it’s almost a long shadow originally of Graham. Today, evangelicalism is multi-headed. It’s all over the place. You can’t really generalize about it much anymore, but in its purer form, it came up in that way.

And, yes, in ’64, they really galvanized around Barry Goldwater and the kind of conservatism. And they didn’t get very far because he didn’t get very far, but they got angry about being dismissed and so on. In 1976, when Jimmy Carter ran, he’s the first one who would say, ‘I’m born again,’ first one to say, ‘I had a personal experience with Jesus,’ but they soon dropped him because they didn’t like him politically. Ronald Reagan was not born again, but he was friendly to them. But you could see this long trend coming.

Robert Handy, one of our major historians, once wrote a little book on The American Religious Depression, 1925–1935, because the mainline churches were already beginning to lose some of their membership, their status. They were depressed. But Joel Carpenter, another historian, has since pointed out, through it all the fundamentalists who’d been disgraced in the 1920s started organizing. They bought radio stations. They started Bible colleges. They had magazines. And they were building a world inside the world. And suddenly along come people like Billy Graham and presidents who favor it, and you have a very different kind of pattern, so that by the time — I would say by the time of Ronald Reagan, it became so vivid that the normal clergy in the White House would be evangelists, usually, until recently, of a rather moderate sort.

Ms. Tippett: It also seems to me, though, that a mistake is made in media in lumping together — as you said, evangelicalism is a — there’s a multiplicity of evangelicalism, and evangelicalism has a very different history and theology in some cases from Pentecostals and certainly from fundamentalists, although there is some overlap. How would you explain the distinctions?

Mr. Marty: All right. To the sociologists, the slightly more than one-fourth of America that would be called evangelical includes fundamentalists, evangelicals, Pentecostals, Southern Baptists, and conservative Protestant denominations. And they really have tremendous differences except when they converge on highly focal and, let’s say, useful political points: gay marriage or something of that sort. But for the most part, they’re much more diverse.

Until around the turn of the last century, all Protestants were called evangelicals; all evangelicals were called Protestant. During the century, though, you started having the liberal churches accenting more the Biblical story applied to social life, economic life, cultural life, whereas those who were evangelical started dealing with private life, personal life. That still goes down in our own time.

Ms. Tippett: Why did that happen? How did that happen?

Mr. Marty: Well, I think the Protestants who ran the show had the sense that you can pass a law and get rid of slavery, you can join secular people to get antitrust laws, you could have child labor laws. All the while then, the revivalists, Billy Graham’s ancestors — the greatest being Dwight Moody, a Chicago evangelist — looked out at the world and saw it in trouble, and he said, ‘The world is a flood, and God gave me a lifeboat and said, “Moody, rescue all you can.”‘ And I think they concentrated on heaven, on saving souls. And then on moral issues, they chose those over which an individual could have control: You shouldn’t gamble. You shouldn’t swear. You shouldn’t drink.

Now what’s so interesting today is, what have come to be called social issues in recent campaigns are not social, they’re personal enlarged. In other words, the evangelicals and the fundamentalists and the Catholic conservatives concentrate on what goes on in the bedroom, and they don’t talk much the way classic Protestants did about should the government be involved with poverty, with waging peace, all of those kinds of things. It’s been their genius to organize that in our own time so they have great political power. The Republican Party in particular has seen that that can be amassed and help get votes for things outside of the bedroom.

Ms. Tippett: Although there certainly are Catholics and evangelicals who are mobilized around poverty and those more classic kinds of social justice issues.

Mr. Marty: Oh, my, yes. Catholics are very much upfront. And some of the strongest social involvements of today are among evangelical Protestants. But that kind of Catholic and that kind of evangelical and that kind of Protestant are themselves in a kind of a loose coalition today. Not as powerful as the personal morality people, but there’s a lot of power there. A lot of witness goes on.

Ms. Tippett: Religious scholar and author Martin Marty. I’m Krista Tippett and this is Speaking of Faith from American Public Media. Today we’re exploring Martin Marty’s historical and personal perspective on the changing religious dynamics in American culture. For a half-century, he has studied the effect of increasing pluralism on American Christianity. He’s also been a visionary scholar of religious fundamentalist movements around the world.

Ms. Tippett: I want to talk about the Fundamentalism Project that you did but, I mean, before we actually talk about fundamentalism, I’d like to note something that I thought was very interesting. I was reading your address that you gave at the conclusion of that project to the American Academy of Arts and Sciences. You titled it, “Too Bad We’re So Relevant: The Fundamentalism Project Projected.”

I’ll just read this quote: “The Fundamentalism Project scholars have found that fundamentalists tend to turn intimate and private issues into public affairs. Concern for the zones of life closest to the self — world view, identity, sexuality, gender differentiation, family, education, communication — tend to take priority over macroeconomic concerns.”

So my question to you is, is there something at the origins of fundamentalism that is also moving our culture as a whole right now?

Mr. Marty: OK. One quick word about fundamentalism. The fundamentalism we studied, to which you’re referring, is not your friendly neighborhood fundamentalist down the block. Our assignment was to study the militancies. When we started this, a historian friend said, ‘When you’re studying American fundamentalism, Marty, remember there are no machine guns in the basement of the Moody Bible Institute in Chicago.’ We were really studying a different kind of thing there, and yet there are certain things everybody had in common.

In the roots of fundamentalism in our culture, it started, of course, anti-evolution, anti-biblical criticism, and then it started taking a moral cast. But its moral cast, again, was the things that you should take control of. Virtue, advice were their big terms, not social justice and social change. Take what is a virtuous person; pass laws to promote that virtue. And I certainly am leaving a wrong impression if I’m suggesting that bedroom and clinical issues don’t have social consequences. They have huge social consequences. If divorce becomes more easy and grows and families disintegrate and children don’t have models in the parental world and they’re not educable, it’s a huge difference in the culture. So they don’t have a monopoly on it either in its invention or its present carrying out, but I think more of them restrict their energies to that and, again, it’s a very politically popular thing to do.

Ms. Tippett: But here’s my question: This description that you gave of fundamentalism, that people turn to intimate and private issues and that these take priority over macroeconomic concerns, could actually, I think, describe maybe a majority of Americans this year. So what I’m wondering is if there’s something that you see that gives rise to that tendency within fundamentalism that is actually alive in our culture as a whole right now.

Mr. Marty: I think two things are going on. On one level, around the world people are having trouble with their identity, their belief — whom do I trust, who trusts me? And so a phrase we used in The Fundamentalism Project, around the world, there is a massive, convulsive ingathering of peoples into their separatenesses and over-againstnesses, to protect their pride and power and place from others who are doing the same thing. Now, look at American life. We don’t do it the way they do it in Saudi Arabia or Afghanistan. We don’t veil women or anything like that, but we’re clustering more tightly. ‘We’re the virtuous, and they’re the vicious. We’re the good, they’re the evil.’

Ms. Tippett: I guess I’m still wondering how you understand the human and spiritual–maybe not theological, but the spiritual roots of this focus that seems to have become so definitive in our public life, on private issues of morality as the issues of morality.

Mr. Marty: I think that all through Christian history, anything related to sexuality was troubling and exciting. Clerical celibacy for 1700 years in Catholicism shows this, how much of an upheaval was caused when Martin Luther got married and when the Protestant clergy married. Every change in sexual mores is troubling because that’s so close to the roots of creation and transmission of life. Now what’s happened in our own time, I argue, every church body from the Mennonites to the evangelicals to the Roman Catholic Church are torn up over two words: sex and authority. By sex, I mean everything in the biological cycle, from in vitro fertilization or stem cell research, abortion, birth control, cohabitation outside of marriage. All these things are troubling all the churches, some of them sweeping…

Ms. Tippett: And dividing people in them.

Mr. Marty: Oh, yes. Some people sweep these things under the rug or close their eyes to it or whatever. But I think it’s very hard to get to the root of your part of the question as to why this longtime concern for personal morality, sexual morality, suddenly became so politically powerful. On one level, let’s be honest, it’s very exploitable. Everything else I’ve talked about — caring for peace, caring for justice, caring for feeding — these are all relative things. How much foreign aid budget you’re going to put into it, how much energy you’re going to put into it. With abortion, you either have an abortion or you don’t. You either perform gay right marriage or not. So it can be a big matter of identity and boundary, and I think that’s very popular in a time when people lose their identity and their boundary. I always say that the laws on gay rights and the practices toward them will be changed when every tenth evangelical minister’s daughter comes out. That is, when it gets close to you, you see these differently.

Ms. Tippett: So liberal — let’s say, Democrats and even liberal religious people who also have been struggling to find a voice in this last period will often hearken back to the days when it was the social justice issues that mobilized people and that had political force. Did those issues somehow achieve that force in the ’60s because they became more personal for people and, I mean, could you imagine that happening again?

Mr. Marty: Oh, I think so. The personalization of civil rights, you suddenly had a face: Martin Luther King. You suddenly had causes: the four little Birmingham girls who were bombed. These are very, very vivid things so that the president of the United States had to get on television one night, and after you’d seen the pictures of the dogs attacking children and police attempts to put down blacks in the South, suddenly it did become personal.

I should also say in fairness — I’m really trying to be as accurate as I can — these involvements of white Protestants in peace movements and civil rights movements that was never massive. That was often leadership. Some people would call them generals without armies. And there’s where I think we historians have kept saying a lot of evangelicals were up close, they were getting their hands dirty. The Salvation Army, for example, is an evangelical movement, one of the oldest. So we don’t have any absolute lines here at all. I just think that the sudden choice to organize on the virtue-vice line, the ‘we’re entirely right and they’re entirely wrong’ line, was very exploitable in politics, and in many, many states that has come to prevail as the main political agency. Nobody would have dreamed of that 20 years ago.

Ms. Tippett: Historian and author Martin Marty. This is Speaking of Faith. After a short break, more of his reflections on the nature of fundamentalism, separation of church and state, and the future of religion in America.

Mr. Marty: I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody.

Ms. Tippett: Visit our Web site, speakingoffaith.org. Subscribe to our free weekly podcast so you can listen to this and other archived programs again. Listen when you want, wherever you want. Discover more at speakingoffaith.org.

I’m Krista Tippett. Stay with us. Speaking of Faith comes to you from American Public Media.

[Announcements]

Ms. Tippett: Welcome back to Speaking of Faith, public radio’s conversation about religion, meaning, ethics, and ideas. I’m Krista Tippett, today exploring America’s contemporary religious landscape with Martin Marty.

Martin Marty is a celebrated historian and interpreter of American religious life. This hour he’s been reflecting on the religious dynamics of contemporary America from his perspective of half a century of scholarship. Throughout the latter half of the 20th century and into the present, he’s been involved in many large-scale analyses of American Protestantism in particular, including its cultural influence and its pluralistic impulses.

And from 1987 to 1993, well before religious fundamentalism had become a feature of daily news headlines, Marty directed a global fundamentalism project that was commissioned by the American Academy of Arts and Sciences. That project studied militant religious fundamentalist cultures around the world, and resulted in a five-volume publication. I asked Martin Marty what he learned that surprised him and what shapes his reaction to fundamentalism now.

Mr. Marty: The first thing we learned was that it is religious. That is, we didn’t let the psychologists in the first couple of years. This was a six-year study. We wanted to make sure that we caught the religious dimension and were convinced of that. And therefore fundamentalists, by and large, saw us as being fair. Our main instrument was the tape recorder. We sent out a couple hundred scholars around the world and they would ask, ‘Why are you this?’ and ‘Why do you raise your family that way?’ We studied it in 23 religions, by the way, Jains and Sikhs and everybody; it wasn’t just Christians and Muslims and Jews.

What else did we learn? Number one, fundamentalism is not the old-time religion. Fundamentalism is a very modern packaging. That is, it’s born when there’s an assault on values that you have and are uncertain about. There has to be a threat to you as a group identity or to you as an individual. So the most important word in fundamentalism is you react. Very few fundamentalists are concerned about things that traditionalists and regular conservatives and orthodox are. You can’t get a phone booth full of an argument on the most important Christian doctrines like the divine trinity and the two natures of Christ and the bread and wine of the Lord’s Supper. They care about evolution. They care about being left behind as the world ends. But there’s a very selective agenda. The whole left-behind theology is not the old-time religion. It was invented in the 1840s, which is really the modern world.

Ms. Tippett: For someone like you.

Mr. Marty: That’s right. I move glacially, not with a hurricane. And many other features were modern. Everywhere we studied them, they were better at the use of mass media than modernists were.

Ms. Tippett: Now, that’s interesting.

Mr. Marty: Yes. I once spoke in a church in — I think it was Dallas, and the pulpit looked like a 747 panel. A red light would go on, a baby’s crying in nursery 23C, and another blue light and that means a Jaguar’s lights were left on in parking lot D, and I could raise the temperature and the volume and everything else. And the minister in his sermon later on blasted technology, which he was using. In other words, he blasted the energy put into it, I suppose you’d say.

Well, I can go to a liberal Methodist church and I’m pretty sure the microphone won’t work. I’m kidding, I’m kidding, but Ayatollah Khomeini’s revolution was done through tape recordings from France. Al-Qaeda is very much at home with the Internet.

Ms. Tippett: Very savvy, yeah.

Mr. Marty: Mass media helped produce fundamentalism because — first stage was born in the early radio; the second stage, Billy Graham, early television; the third stage now, Internet. What do you do? It comes at you with full force. You might try laws against obscenity and pornography. You might try to boycott Disney World. That doesn’t do much. You’re better off starting your own television networks. ‘Mass media are what messed up the intimacy of my family life; I’ll turn it right back upon itself.’

Ms. Tippett: So as late as on September 11th, 2001, the word “fundamentalism” became a part of our public vocabulary. And I’m curious, as you watched that happen and have watched all the discussion since then, having spent this good block of time studying fundamentalism a decade earlier, what have you found to be missing in our analysis of fundamentalism recently?

Mr. Marty: I think, unfortunately, the word is used to clump everybody together. The overuse of the word “fundamentalism” — I should be claiming a patent on it because we did those five big fat books on it. But one of the themes of those five books was there are an awful lot of things out there and there’s a lot of internal diversity. We would remind people — for example, the Ku Klux Klan in the 1920s had 450,000 members in Indiana, in the North, and every meeting had a Protestant minister, it had a cross, it had the open Bible, it had prayer, and the rest of Protestantism and the rest of Christianity would say, ‘That’s not a bit representative of the one billion of us out there.’ So I think when al-Qaeda came on the scene that was our first message: Show the diversities. Make it easier for moderates to be moderate. Don’t demonize the enemy. Do all that you can to show their varieties and to make it easy for them to be diverse.

Ms. Tippett: Esteemed religious historian and author Martin Marty. I’m Krista Tippett, and this is Speaking of Faith from American Public Media. Today, “America’s Changing Religious Landscape: A Conversation with Martin Marty.”

Ms. Tippett: You’ve lived a good long time as a public theologian and a religious thinker, and you quote a lot of great thinkers in all your works. I wonder, if I asked you who you think of as the most formative and influential religious figures in American life in the 20th century, who would you want to describe?

Mr. Marty: Among the well-known people, I would have to say the two Niebuhr brothers, Reinhold and H. Richard Niebuhr, who towered at Union Seminary and Yale when Protestantism was strong. They both were strong for the prophetic principle. They weren’t good at leading you into worship, though they did write prayers. But they were up close. They were in the thick of things.

Reinhold was a “cold warrior.” He was a consultant in the Truman era to the Dean Achesons and then the John Foster Dulleses. He’s there. But his interpretation of human nature — on one level, there was a group called Atheists for Niebuhr, but he once said, ‘You’ll never understand me if you don’t know that I believe in Christ crucified.’ He always went back to his roots in the gospel, but they also appreciated his analysis of human nature was so realistic, and his interpretation of history and the place nations played.

Ms. Tippett: Here’s a favorite quotation of the 20th century theologian Reinhold Niebuhr, with which Martin Marty ended an address at the White House in 1998.

Reader: “Nothing that is worth doing can be achieved in our lifetime; therefore, we must be saved by hope. Nothing which is true, or beautiful, or good, makes complete sense in any immediate context of history; therefore, we must be saved by faith. Nothing we do, however virtuous, could be accomplished alone; therefore, we must be saved by love. No virtuous act is quite as virtuous from the standpoint of our friend or foe as it is from our standpoint; therefore, we must be saved by the final form of love, which is forgiveness.”

Ms. Tippett: From Reinhold Niebuhr.

My guest, Martin Marty, is describing some of the most interesting and influential religious forces in his lifetime.

Mr. Marty: I certainly would have to put Billy Graham in the front rank. And I may not have always been in the same camp, we’ve exchanged a few nice letters and have never had a sour word in 30, 40 years, but there’s no doubt about it that I’ve often thought — I’ve often said, ‘If Billy Graham had been born mean, we’d be in terrible trouble,’ because he had so much power, so many gifts and so on. One of my distinctions in religion is not liberal and conservative, but mean and non-mean. You have mean liberals and mean conservatives, and you have non-mean of both. But he’s not a mean. And I think you’d have to say that’s just been an enormous influence on many people.

Paul Tillich, of German import, was highly influential theologically. But I really think that people whose names you’ll never know were influential.

Ms. Tippett: Right. And who are some of those that are important to you?

Mr. Marty: Well, a custodian at a high school I went to. You’d come there in the morning and, as busy as he might be pushing a broom, he read your face better than the counselors did as to what your trouble was.

I personally have a lot of interest in the arts and I have hung out with people who are in music. Recently I was at the dedication of a new organ in honor of Paul Manz, a great, great organist who brought back something as corny-sounding as hymn singing into the great cathedrals. He and I have been on a couple of CDs together. I assure anybody listening that I don’t sing, I narrate. But certainly Paul Manz would be in my front rank of people who shaped me.

A theologian named Joe Sittler, not among the best-known theologians in America, blind in the last years of his life, nearly deaf, had a way with words and a way of discernment and a good-humored understanding of ethics that made the world richer for me.

Reader: A reading from Joseph Sittler in the 1986 book Gravity and Grace:

“St. Augustine, at the beginning of his Confessions, makes a great and beautiful statement: ‘Thou has made us for thyself, O Lord, and our hearts are restless until they rest in thee.’ Back of that statement lies a proposition which says that the human is created for transcendence … that we are by nature created to envision more than we can accomplish, to long for that which is beyond our possibilities.

“We are formed for God. …Faith is a longing. Humankind is created to grasp more than we can grab, to probe for more than we can ever handle or manage.

“…This restlessness may make us want to throw in the towel — or to pull up our socks. You can either be creatively restless, as before the unknowable, or you can simply collapse into futility. One of the goals of the Christian message is to join together the people of the way, the way of an eternally given restlessness, and to win from that restlessness the participation in God, which is all that our mortality can deliver.”

Theologian Joseph Sittler, from the book Gravity and Grace.

Ms. Tippett: You often mention a Dutch philosopher.

Mr. Marty: Oh, yes.

Ms. Tippett: How do you say his name?

Mr. Marty: Eugen Rosenstock-Huessy, who was a Swiss-German Jew and Christian. He’s one of those geniuses that you can quote 20 pages of and then the 21st page is so nutty you’re not sure you can use it. But I’ll give a quick illustration of what I get from him. For example, he says — and this is extremely important in my life. He says you can write the history of learning in the western world in three Latin phrases.

The first is, in Latin, Credo ut intelligum — “I believe in order that I may understand.” It’s the birth of the universities in Europe, Bologna, Paris, Oxford. You believe to apprehend the universe; truth is divinely revealed and can be appropriated. And that’s the charter that believers should never be afraid of learning.

Secondly, modern learning, without which we couldn’t do, is Descartes. René Descartes. Cogito ergo sum — “I think, therefore I am.” Modern university is born on skepticism and doubt and inquiry and criticism, and you want that. I don’t want a med school in which they’re just taking things on faith. I want them to be extremely critical. But he said, ‘That, too, gets sterile.’ And so he says, in the 20th century, that we also have to learn that truth has a social character. I’m learning from this conversation with you. We learn from conversing with someone else, we learn from the meaning of “I” and “thou.”

And his third motto was Respondeo etsi mutabor — “I respond although I will be changed.” I’m not changed when I argue with somebody because I know an answer and I got to defeat them. I’m always changed in a conversation because they’re going to surprise me. It’s kind of a game, it’s kind of play. And I think that that’s the kind of learning we need more in the churches, in theology, in politics, and in personal life.

Ms. Tippett: You’ve done a lot of projecting in your life. I mean, I found one book written in 1971 where you were projecting the church in that century, and there was projecting in The Fundamentalism Project. I wonder what you have been wrong about, as you look back, and also I wonder, as you look forward, where you are finding your hope and nurture.

Mr. Marty: Well, looking ahead, it’s a very foolish thing for a historian to do because we have nothing to say until something’s happened. I mean, our specialty is the past. But when you’re involved in the worlds in which I’m involved, you do hang out with the people who do projecting and you go along with them. My biggest misses were I didn’t foresee three huge things: One, the explosion of evangelicalisms; number two, the highly individualized spirituality of which you spoke earlier, the people who are on a spiritual search but they’re doing it at the coffee shop, at the mega bookstore, or they’re doing it in a little chanting group, and they’re not doing it in the churches. That’s certainly a force I hadn’t foreseen. And then I think the vitality that has come with the new pluralism, and that’s because I did a lot of writing before 1965 when the immigration laws changed.

Ms. Tippett: That’s another one of those points in the ’60s that you say how important that was for our religious life, that we never talk about as a turning point in the ’60s.

Mr. Marty: Well, it’s huge. It was the year of the Selma March. It was the year of the engagement in Vietnam. It was the year of all the LBJ Great Society legislation, and Congress made a little change in the immigration laws, after 41 years. And it was just in time for all the boat people. It’s just in time for people from Africa to come direct, and so on. And it was just a huge change…

Ms. Tippett: Because it gave rise to a pluralism and a multiculturalism in a new way.

Mr. Marty: Yes. It makes new demands on hospitality, etc. Lewiston, Maine, suddenly has people from Somalia. I once spoke in eastern Iowa and they said, ‘Well, you live in pluralism.’ I said, ‘Where’s the oldest mosque in American? It’s in Cedar Rapids, Iowa.’ And they have Postville Lubavitcher Jews north of them, and they have transcendental meditation south of them, and they have gypsies east of them, and Amish west of them. That’s the America we have. And when you go to a hospital today, your doctor’s probably Pakistani and your nurse is Filipino, and your clinician is Jewish, etc. That’s our future. It doesn’t mean it’s all easy, doesn’t mean everybody likes everybody, but it does mean that your interpreting is being done on a larger scale.

And, again, the two biggest of those — and I guess you could say I probably didn’t foresee that either, since we’re talking about what I didn’t foresee — is that half of everything we’re talking about today is done by women. And that was not true in the ’50s. When I was writing the third volume of my three-volume work on American religion, I said to my class, half of whom were women, ‘Help me out. I need women who are big in religion in the ’50s. I can’t have an index of all men.’ And they couldn’t find hardly anybody. And then one of them said, ‘I’ll bet they were seething.’ And I said, ‘OK, Julie, you’re going to right a history of seething women of the ’50s,’ and she found interesting stuff. Anne Morrow Lindbergh, Catherine Marshall, all these people whose husbands are up front, and they’re seething. They’re all ready to change along the way. So I didn’t foresee how sudden and total that is.

It’s hard to think your way back to when very few women added work outside the home if they had children at home. And I think the…

Ms. Tippett: That’s a piece of pluralism we don’t really think about, in terms of how people are active in our public life. Women are more of a force in that way.

Mr. Marty: Oh, yes.

Ms. Tippett: Religious historian Martin Marty. We’re exploring how his historical and personal insights shed light on the religious dynamics of contemporary America.

Ms. Tippett: I think that there is a real sense among many people in our time that the whole relationship between church and state–as we define that, it’s not really just church and state anymore, right, it’s mosque, synagogue, church, and state, and many other variations of religious expression, but that that is shifting profoundly. But I wonder, with your perspective as a historian, you know, how new, how profound is this shift and how do you view this?

Mr. Marty: On one level, the image of the wall of separation never worked. We did never have a wall. For example, tax exemption of churches probably pays more to the churches in America than being established governmental churches in Europe ever did. I like James Madison’s word, there’s a “line of distinction,” a line of separation between religion and civil authorities.

I think of it more, too, as zones. Most people know when you’ve really overstepped. Most people don’t want religion utterly in a box. When the astronauts looked at the Earth on Christmas Eve, they read, “In the beginning God created the heavens and the Earth.” I think Madalyn Murray O’Hair and one or two other people protested, but most people thought, ‘That’s great.’ And when you have the space shuttle disasters, the president gets up and is at his most eloquent invoking religious language. Well, if you read real separation of religion and the state, you wouldn’t do that.

It gets more complex in some other areas. There is much more eroding of that line than there had been. I think, though, again, many of us who are nervous about crossing the line are also interested in religion in public life. I’m all for the teaching about religion in public schools. I think you should know that Martin Luther King was a black Baptist and what that did for him. You should know why the Puritans came. You should know why your Hindu neighbor does something different. But a lot of people want to convert that and say, ‘But we should teach the majority religion as the truth about life, and we should worship in that tradition.’ And that’s where we get nervous, and yet there’s a strong popular appeal. ‘If only we had prayer amendments. If only we had stipulated prayer.’ And here’s where a Protestant of the old school or a real Protestant would say, ‘Watch out. Give religion privilege and it gets corrupt. And look at Europe if you want a sample of that.’ So in my view, religion has its place all over the public sphere as long as it is persuasive and voluntary. And the minute it gets to be coerced and privileged and assumed, somebody’s going to run it at the expense of others or it’ll get fat and corrupt.

Ms. Tippett: Where do you look for nourishment and hope? Where do you look around and say, ‘This is exciting. I’m happy for my grandchildren to be living in this time’?

Mr. Marty: The most important thing in my world, when I mention public life I don’t mean only politics. A lot of people equate the two. Politics is one branch of it. Public life is town meeting, it’s the mall, it’s the supermarket, it’s the college, it’s all those things. And I’m greatly cheered by artists, by musicians, by people who live out their vocation. It’s almost a hobby for me to pursue people who just never get their name in print and do heroic things.

I’m cheered by — I never know how to speak without proper nouns. I like a group called Opportunity International, which is one of a number of microeconomic ventures around the world that lends money, put 140,000 people around the world to permanent work last year. Now, they’re religiously motivated people and they give me tremendous hope, as do the people on the other end, 92 percent of whom pay their loans back in two years, which inspires me. That kind of thing.

In the city where I live, Chicago, there are all kinds of groups that provide leadership in the inner city without condescension, without imposing on them. There are others that train people. In one of these groups, the Christian Industrial League, trains people, mainly Mexican men, to start their landscaping companies and women to start their homemaking companies — not just to do the work, but to start companies. And they plant the flowers that we see in the city of Chicago. Come see them.

And family is very important. I draw nurture from the family. We love friends. I can’t say enough — I once wrote a book about friendship. In a cold, brutal world, you can’t do much better for somebody else than to stimulate friendship. And the model there again is God. As distant as God’s supposed to be, God also condescends and is our 3:00-in-the-morning friend. So I’m nurtured by all those kinds of things.

Ms. Tippett: Martin Marty is the Fairfax M. Cone Distinguished Service Professor Emeritus at the University of Chicago. The Martin Marty Center has been founded there to promote public religion endeavors. He’s the author of more than 50 books, including, recently, The Protestant Voice in American Pluralism, When Faiths Collide, and the Penguin Lives volume on Martin Luther.

Contact us at speakingoffaith.org and read listeners’ reflections on this conversation. Also, sign up for the free Speaking of Faith podcast. You’ll never have to miss another program again. Listen on demand, when you want, wherever you want. Discover more at speakingoffaith.org.

The senior producer of Speaking of Faith is Mitch Hanley, with producers Colleen Scheck and Jody Abramson and editor Ken Hom. Our Web producer is Trent Gilliss, with assistance from Jennifer Krause. Kate Moos is the managing producer of Speaking of Faith, the executive editor is Bill Buzenberg, and I’m Krista Tippett.

Actual Nelson Mandela Inaugural Speech:

Date: 09 May 1994
Title: MANDELA: INAUGURATION ADDRESS, CAPE TOWN
——————————————————————————–
NELSON MANDELA’S ADDRESS TO THE PEOPLE OF CAPE TOWN, GRAND PARADE, ON THE OCCASION OF HIS INAUGURATION AS STATE PRESIDENT, 9 MAY 1994

Mr Master of Ceremonies,
Your Excellencies,
Members of the Diplomatic Corps,
My Fellow South Africans:

Today we are entering a new era for our country and its people. Today we celebrate not the victory of a party, but a victory for all the people of South Africa.

Our country has arrived at a decision. Among all the parties that contested the elections, the overwhelming majority of South Africans have mandated the African National Congress to lead our country into the future. The South Africa we have struggled for, in which all our people, be they African, Coloured, Indian or White, regard themselves as citizens of one nation is at hand.

Perhaps it was history that ordained that it be here, at the Cape of Good Hope that we should lay the foundation stone of our new nation. For it was here at this Cape, over three countries ago, that there began the fateful convergence of the peoples of Africa, Europe and Asia on these shores.

It was to this peninsula that the patriots, among them many princes and scholars, of Indonesia were dragged in chains. It was on the sandy plains of this peninsula that first battles of the epic wars of resistance were fought.

When we look out across Table Bay, the horizon is dominated by Robben Island, whose infamy as a dungeon built to stifle the spirit of freedom is as old as colonialism in South Africa. For three centuries that island was seen as a place to which outcasts can be banished. The names of those who were incarcerated on Robben Island is a roll call of resistance fighters and democrats spanning over three centuries. If indeed this is a Cape of Good Hope, that hope owes much to the spirit of that legion of fighters and others of their calibre.

We have fought for a democratic constitution since the 1880s. Ours has been a quest for a constitution freely adopted by the people of South Africa, reflecting their wishes and their aspirations. The struggle for democracy has never been a matter pursued by one race, class, religious community or gender among South Africans. In honouring those who fought to see this day arrive, we honour the best sons and daughters of all our people. We can count amongst them Africans, Coloureds, Whites, Indians, Muslims, Christians, Hindus, Jews – all of them united by a common vision of a better life for the people of this country.

It was that vision that inspired us in 1923 when we adopted the first ever Bill of Rights in this country. That same vision spurred us to put forward the African Claims in 1946. It is also the founding principle of the Freedom Charter we adopted as policy in 1955, which in its very first lines, places before South Africa an inclusive basis for citizenship.

In the 1980s the African National Congress was still setting the pace, being the first major political formation in South Africa to commit itself firmly to a Bill of Rights, which we published in November 1990. These milestones give concrete expression to what South Africa can become. They speak of a constitutional, democratic, political order in which, regardless of colour, gender, religion, political opinion or sexual orientation, the law will provide for the equal protection of all citizens.

They project a democracy in which the government, whomever that government may be, will be bound by a higher set of rules, embodied in a constitution, and will not be able govern the country as it pleases.

Democracy is based on the majority principle. This is especially true in a country such as ours where the vast majority have been systematically denied their rights. At the same time, democracy also requires that the rights of political and other minorities be safeguarded.

In the political order we have established there will regular, open and free elections, at all levels of government – central, provincial and municipal. There shall also be a social order which respects completely the culture, language and religious rights of all sections of our society and the fundamental rights of the individual.

The task at hand on will not be easy. But you have mandated us to change South Africa from a country in which the majority lived with little hope, to one in which they can live and work with dignity, with a sense of self-esteem and confidence in the future. The cornerstone of building a better life of opportunity, freedom and prosperity is the Reconstruction and Development Programme.

This needs unity of purpose. It needs in action. It requires us all to work together to bring an end to division, an end to suspicion and build a nation united in our diversity.

The people of South Africa have spoken in these elections. They want change! And change is what they will get. Our plan is to create jobs, promote peace and reconciliation, and to guarantee freedom for all South Africans. We will tackle the widespread poverty so pervasive among the majority of our people. By encouraging investors and the democratic state to support job creating projects in which manufacturing will play a central role we will try to change our country from a net exporter of raw material to one that exports finished products through beneficiation.

The government will devise policies that encourage and reward productive enterprise among the disadvantaged communities – African, Coloured and Indian. By easing credit conditions we can assist them to make inroads into the productive and manufacturing spheres and breakout of the small-scale distribution to which they are presently confined.

To raise our country and its people from the morass of racism and apartheid will require determination and effort. As a government, the ANC will create a legal framework that will assist, rather than impede, the awesome task of reconstruction and development of our battered society.

While we are and shall remain fully committed to the spirit of a government of national unity, we are determined to initiate and bring about the change that our mandate from the people demands.

We place our vision of a new constitutional order for South Africa on the table not as conquerors, prescribing to the conquered. We speak as fellow citizens to heal the wounds of the past with the intent of constructing a new order based on justice for all.

This is the challenge that faces all South Africans today, and it is one to which I am certain we will all rise.

Issued by: ANC, Department of Information and Publicity, Johannesburg.

I worship Hill Holliday. They have their required Flash “brand presence” with all the fancy “interactive” requirements, and that takes up 800×600. Were that all, I would blanch and spit on the ground.

I hate Flash because I am highly textual. So, go to Hill | Holliday and then… wait for it … scroll down. Yes, the entire Hill Holliday corporate site is a simple header on the top of a powerful and admired blog. A powerful and admired vertical and industry blog. Brilliant! Bravo!

Here’s why this is all so important: Google and the other search engines don’t see Flash-based sites: they’re invisible. Read this…

Make Your Invisible Graphics-Intensive or Flash Site Highy Visible to Google

Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can’t find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.

There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density?? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.??

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.??

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.?? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.

Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability?? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:

1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.

Make Your Invisible Graphics-Intensive or Flash Site Highly Visible to Google

Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density??? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.???

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.???

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.??? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability??? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

Control Your Google Listing

I control all the aspects of the following return — title and description (and maybe even placement). You should too!

How did I do that? Well, I just wrote some code and pasted it into my blog template, above the opening tag, between the and tags. Simple but mightily effective!

Holler!

If you optimize your blog you can control the way Google shows your site to the world.

Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags.

If you want to see what meta tags I use, they’re listed at the bottom of this article. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

(For you newbies, the meta tags all go within the header tags in your blog template. So you will need to do some template editing.)

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Quick Blog Search Engine Optimization Tips You Can ControlGoogle, Yahoo!, and MSN already love you, blogger, so just write, write, write. If you have more time and an inclination you can continue reading.

Without doing anything to your blog, you have an advantage which is lots and lots of text that is generally topic-centric and frequently updated. You are already ahead of the game. Add to that that Google loves you and cares about keeping up with the blogosphere and you can safely stop reading now and be fine. Just make sure you write something twice a day.

Although the most important part of SEO is getting Very Important People to link to you, there is a lot you can do on your own that I will go into below (I also go over how I think Google works in How Google Probably Ranks Your Site in My Opinion).

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Third, optimize your blog as though it were a traditional website. Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Six, make sure you use a ping server. If you don’t know a thing, start with filling out Pingomatic as best you can. That should be good enough for now. Blogger and WordPress.com offer a checkbox you can use to send out the ping. You can probably build it into your submission using the WordPress “Update Services” under Options/Writing, then scroll down. On MT it’s in Settings/New Entry Defaults/Publicity/Remote Interfaces. I use a long list that I will post under the Meta Tags below:

Ping Server List for ChrisAbraham.com

http://www.blogshares.com/rpc.php

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://blog.goo.ne.jp/XMLRPC

http://bulkfeeds.net/rpc

http://coreblog.org/ping

http://effbot.org/rpc/ping.cgi

http://ping.bitacoras.com

http://ping.blo.gs

http://ping.cocolog-nifty.com/xmlrpc

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://rpc.pingomatic.com

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.a2b.cc/setloc/bp.a2b

http://www.blogdigger.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping(I was Inspired by BBC’s More Blog Search Engine Optimization Tips and Tricks)

What is a Ping Server?

Whenever you post a new entry to your blog I am pretty sure you tell all your friends. It is also important to tell blog search engines and news aggregators so that they too can check out all your new content. Telling them you have fresh content is called pinging them.

According to the definition on Feedster, “A ping server is a bit of software infrastructure, a server program to be specific, which lets a feed tell us ‘I’ve just updated; please index me now.’ What it receives is a small tidbit of information from a blogging or publishing tool which is called a ‘ping’. Hence the name.”

The simple solution is to make sure you visit Ping-o-Matic every time you publish a new blog entry. I have already published a comprehensive list of available ping servers and I will discuss other solutions in future articles.

Depending on which blog service or which blog software you use, there are simple ways to automate the act of pinging all of the ping servers.

I plan to delve much more deeply into this very very soon.

Search Engines Favor RSS Feed Supported Sites

To paraphrase Lee Odden, “RSS feeds get blogroll, inclusion in RSS directories assist with link popularity, Updated RSS feeds are indexed more frequently, RSS output contributes to your freshness, The format of most RSS feeds provides content that’s easier for search engines to understand.”

Basic SEO for Bloggers Comes a Little Short

Thanks to Darren for the link to Basic SEO tactics for bloggers. That said, it is too basic.

It doesn’t talk much about SEOB (Search Engine Optimization for Blogs) so much as just how to architect your blog. There are so many other tips and tricks.

I am opening up a text page right now to start writing my own Basic SEO for Blogs because if I am going to tell you that this article is severely limited, I had better suggest something better, right?

I Have Power Over Algorithmic Search Engines

“Some time ago, I realized that I have power over google, yahoo and other algorithmic search engines. I can choose words and phrases. And then I can get top ranking for those words in search engine results.” Me too, and I couldn’t say it better myself. PC4Media via ProBlogger.

How Google Probably Ranks Your Site in My Opinion

Google indexes web pages and then ranks them based on three distinct and equally-weighted aspects.

The first aspect is a trinity which is based on the content of each page: page title, page description and keywords (meta tag data), and page full-text content. A page that has similar content wording (and density) is considered to be legitimate. If a web page has all three components it generally a reliable resource.

The second aspect is that Google favors web sites that are continually-updated; therefore, a blog is always indexed more often and considered more timely than a static “brochure” web site.

The final and most-important aspect Google uses to favor (and thus rank higher) web pages is each page’s (and site’s) link popularity. Link popularity is basically how many other sites link back to a site; in addition, Google goes one step further and considers a number of things to insure that the link popularity isn’t abused: prestige.

If an old, high-prestige, high link-popularity web site (or sites) links to a site, it is more beneficial to the site’s link popularity than if a host of insignificant sites link to a site. Old, popular, and well-trafficked sites always lend their prestige to the site to which they link.

The three taken together result in the ranking of the site based on a typical Google keyword search.

You need the content (flash-based and highly graphical pages without well thought out meta tags are virtually invisible to Google), you need the link popularity, and when it comes to it, you need to have new content to show up in the top-ten on Google.

A popular upstart blog or message board can oftentimes achieve better ranking than a big corporate website, especially if that website is new or has changed the architecture of its website recently (Google considers the sudden and complete change of the architecture and file-structure of a web site really fishy).

Never Use Pronouns When You Blog

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms.

To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Invest in Google Sitemap as a Tool for SEO Analysis

Investing in Google Sitemap is worthwhile. For example, the top search query for chrisabraham.com is ladder theory and the top search query click is nicole richie diet.

Brand Protection on Blogs

Andy Sernovitz is spot on when it comes to how to control and manage brand online, especially when it comes to online brand protection.

It boils down to this:

Blog search engines such as Technorati, Feedster, and BlogPulse only really care about the last word. If you can reply to a negative, hurtful, brand hit, then you can dominate the conversation and win the debate, in most cases.

Google cares about everything but the latest word isn’t always indexed yet, so therefore, in the world of Google, the better indexed site always wins. Learn about SEO and Google Sitemaps if you want to compete here.

You can’t control online conversation unless you participate. The only way to get indexed by Google or to show up on Technorati, Feedster, and BlogPulse is to be an online opinion leader who has a site that has made it out of Technorati, Feedster, BlogPulse, Yahoo!, MSN, and Google’s sandbox, and has an SEO and a Blog Search Engine strategy.

You have to initiate membership, become part of the conversation, build street cred, have an SEO and blog strategy, and become a respect online opinion leader before something goes awry.

To quote Mr. Sernovitz, , “you’ll never be able to control the blogosphere conversation. Don’t even try. You’ll never be able to manage your blog coverage like you manage the press. Don’t even try. But what you can do is participate, earn respect, and tell your story. Jump in, join the conversation, and be a part of it.“

This is my response to a very brilliant and spot-on article. I have nothing to say in contest to it, so stop reading me and go read WOM Tactics: Blogs are Upside Down.

In a Nutshell: The 105 bhp H2 Enduro is BMW’s first pure dirt bike. Twenty-five years of rally racing experience have made their mark in this design. It has a race-ready suspension and an extremely lightweight body, just 386 lbs dry.

Engine:
Type: Air-cooled/oil-cooled Boxer twin-cylinder
Displacement: 1170cc
Bore and Stroke: 101.0 mm x 73.0 mm
Fuel System: BMW Engine Controller – BMS K
Compression Ratio: 11.0:1
MPG: NA

Drivetrain:
Transmission: 6-speed
Final Drive: Enclosed driveshaft with two universal joints
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Brakes:
Front: One, two-piston caliper; 12.0 inch floating rotor
Rear: Single, two-piston floating caliper; 10.4 inch single fixed rotor

Suspension:
Front: WAD UPSD fork 45 mm
Rear: BMW EVO Paralever

Wheels and Tires:
Front: 90/90 x 21 tubeless tire
Rear: 140/80 x 17 tubeless tire

Dimensions:
Length: 92.5 in.
Seat Height: 36.2 in.
Steering Angle and Trail: NA
Wheelbase: 63.4 in.
Weight: 433 lbs. unladen with full tank
Fuel Capacity: 2.9 gals.

Miscellaneous:
Colors: Indigo Blue/Alaska Gray, Dirty
Price: $19900
Warranty: NA

Review from Dirt Bike Report:

The HP2 Enduro from BMW is an extreme off road bike its part of a new high performance series of bikes from BMW it has a tuned 105 Hp boxer engine.. Here is some more news on this bike.

As such – and in response to customer demand – a 17-inch set of street wheels is now available for the HP2, giving owners maximum riding pleasure on tarmac, with the added bonus of being able to quickly and easily change the bike back to enduro specification for off-road riding.

Since its launch in September 2005 the world’s most powerful production enduro bike has caught the imagination of off-road fans all over the globe. It has already seen action in legendary international races such as the Baja 1000 and Erzberg Rodeo, and even competed in the famous Hafren Rally closer to home. It also proved its long-distance capabilities and durability when Dakar rally veteran PG Lundmark rode one from the Nordkap in Norway all the way to the tip of South Africa earlier this year.

But it’s the short journeys where the new HP2 with street wheels will excel on tarmac. With sticky road rubber and more than 100 horsepower available, this high-performance BMW will be great fun to ride on the kind of twisty, bumpy, undulating surfaces that tie sports bikes up in knots. In town, its long-travel suspension and 920mm seat height will provide excellent visibility in traffic, while the massive amount of torque generated by the tuned 1,170cc Boxer engine (115 Nm at just 5,500 rpm) will undoubtedly make the journey to and from work the best part of the day.

Available after BMW’s New Season Launch weekend celebrations on 25-26 March, customers who purchase an HP2 Enduro can choose to have a set of street wheels included for an all-inclusive price of £12,595 on the road. The good news for existing HP2 owners is that they will be able to purchase a set of street wheels for a special price until the end of December 2006 – on submission of the appropriate vehicle documentation to their dealer. And for true off-road aficionados (who have no intention of riding their HP2 Enduro on tarmac) it is still possible to buy the HP2 Enduro without the street wheels option at £11,955.

The set of street wheels come as standard with tubeless Continental Road Attack tyres (120/70 and 150/70) although other tyres authorised for use include the Bridgestone BT 020, Metzeler Roadtrac Z6, Pirelli Diabolo Strada and Pirelli Scorpion Sync. The spoked wheels (3.5 x 17 front and 4.0 x 17 rear) have anodised black rims and mounted brake discs. Adapted fork protectors and assembly instructions are also included.

Changing from off-road to street wheels is very simple – and much like a standard wheel change – since the axle mounts are identical to those of the enduro wheels. Only the fork protectors have to be exchanged and the front brake calliper has to be bolted into the new assembly position in line with the larger brake disc diameter (320 mm).

From Motorcycle Daily:

BMW has released details of its new off-road model, the HP2, and it looks like they’ve really gone all-out to make this a real, competitive off-road bike in the same class as KTM’s Adventure. BMW states that the design targets for the HP2 were light weight, excellent handling, low center of gravity, and excellent off-road capability.

The HP2 is loosely based on the existing R1200GS model, and uses a slightly uprated version of that bike’s 1170cc boxer flat-twin engine. This motor should provide excellent performance when combined with the HP2′s claimed 386lb dry weight (claimed 430lb wet).

BMW plans to demonstrate the HP2′s off-road prowess through competition in a number of off-road venues throughout the world, including the SCORE Baja 500 and Baja 1000. The HP2 should reach dealerships in Autumn 2005.