Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.
Well, I received two nice notes, one from Juliana Serafini (who promises [...]
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.
Ever since, I have been scheduling calls with all of the folks I have [...]
Thanks, Simon Wakeman, for catching up with your RSS and Twitter feeds! Love this one:
Stuart Bruce has a nice summary of a debate that’s been happening on Twitter and elsewhere about the relative roles of public relations and search engine optimisation (SEO). For me the two are very different beasts, although there is some crossover. [...]
Even though I know that diamonds are common and that the value of diamonds is based on false-scarcity and multi-billion-dollar global marketing campaigns, I still want to buy my future wife a big-ass Tiffany solitaire. However, diamonds are losing value like a lead brick, so even the biggest profit center on the planet, De Beers, [...]
Tom Smith wrote a smashing article that really gets why big brands are having such a big problem with social media. The article is over at Mashable and deserves a read because I am only excerpting the list here, Why Big Brands Struggle With Social Media. Number one, “social Media is often viewed as just [...]
We do brand reputation and online reputation management and the number one thing we tell our clients is that if you don’t amplify your brand online — add some signal to the noise, if you will — then someone else will. And, you can do this before you’re attacked or you can do it afterwards [...]
Here’s a smashing list from Lee Odden over on Online Marketing Blog, Best and Worst Practices Social Media Marketing:
Start with a plan, not tactics. Research and build a Social Media Roadmap involving: Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics.
“Give to get” – Successful social media marketing programs involve listening and participation. That participation centers around giving [...]
I spent three years working at New Media Strategies, from 2003-2006, doing buzz marketing and have spent from 2007-2009 doing some semblance of word-of-mouth and public relations.
As a result, I am fascinated by what Emanuel Rosen, dean of buzz, says 9-years after the publication of his book, The Anatomy of Buzz. Thank you, Ben McConnell, [...]
