Emanuel Rosen sent me a review copy of his new book, The Anatomy of Buzz Revisited — he took the time to personalize the inscription and send along a card — this is WOM done right — I would expect nothing less from the Maestro! How cool is that? I will report on the [...]
I spent three years working at New Media Strategies, from 2003-2006, doing buzz marketing and have spent from 2007-2009 doing some semblance of word-of-mouth and public relations.
As a result, I am fascinated by what Emanuel Rosen, dean of buzz, says 9-years after the publication of his book, The Anatomy of Buzz. Thank you, Ben McConnell, [...]
My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all. Don’t judge me! For more information, check out the Audience Machine website!
Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — [...]
When I wrote my scathing response to the Whopper Virgins campaign as perpetrated by Burger King over on Ad Age’s Global Idea Network, Ian Lurie responded with Whopper Virgins: Not Appalling. Not Brilliant, Either.
Whopper Virgins: Not Appalling. Not Brilliant, Either
Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins [...]
I am not willing or able to say that the following 91 blog posts about social media, blogging, new media, social networking, etc, are the definite top-91 posts because I didn’t have the time or attention to go through all of my 5,437 blog posts:
I posted version one of this article on my blog already. I showed it to Matt Creamer, my editor over at AdAge, and he told me he didn’t care if I had already posted it but that I would need to add a couple primer paragraphs to bring people into the history behind the Whopper [...]
I have been very happy with Central Desktop as part of the Abraham Harrison business and client services platform.
We had previously used Basecamp HQ. I didn’t mind it but my team hated it so I had Sara Wilson and Saul Wainwright go out to explore all of the project management, task management, business management, [...]
“Abraham & Harrison has been a critical catalyst for the online debut of SURVIVOR CORPS. They helped us create a blogging buzz around the launch of Survivor Corps, offering savvy counsel on strategically targeted audiences who would resonate with our mission. A&H cleverly leveraged the release of my book — I Will Not Be Broken: [...]
