Last week Thursday morning, I participated as a social media PR expert and panelist in a very cool Bulldog Reporter PR University audio conference entitled Beyond Twitter PR. Here’s some information on the call-in audio conference:

8/28/08 – Beyond Twitter PR: The New Rules of Crafting a Powerful, Cost-Effective Social Media Strategy

New media communications, social media optimization, Web 2.0 marketing, Facebook publicity, even Twitter PR. No matter how you tag the movement—it’s clear today’s engagement media and online channels from blogs to online video to social networks and even virtual worlds are bonafide communication tools. Practitioners who can master these mediums and create PR-driven social media strategies that generate real results for clients and companies alike—are sure to rule the integrated and digital marketing mix (and budget). Join Bulldog Reporter’s exclusive panel of the nation’s foremost experts successfully practicing in the nexus between PR and exciting new technologies to learn how you can beat the competition and successfully incorporate Web 2.0 tools into traditional PR programs. If you’re new to the social media revolution and its impact on communications, this is one call that will bring your work (and career trajectory!) up to speed. If you’re already incorporating social media and Web 2.0 techniques into your PR programs, this 90-minute, intensive call is a sure way to take your online efforts to the next level and position your team, client or company well ahead of the competition, while engaging consumers, customers and public in exciting, productive and profitable new ways.

It was a very amazing speaker panel:

Kate Laufer, Senior Public Relations Manager, North America, Beam Global
Spirits & Wine
Paula Berg, Manager, Emerging Media, Southwest Airlines
Doug Hay, CEO, Co-Founder, Expansion Plus
Susan Getgood, Principal, GetGood Strategic Marketing
Chris Abraham, President/COO, Abraham Harrison

If you like what you read, you are welcome to listen to the event by either ordering the conference CD or by requesting it on demand.