Please enjoy my latest AdAge Global Idea Network blog post, Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook: (Via Adage)

Social Media Are Truly Global — Just Ask a Slovakian: Don’t Underestimate the Reach of Twitter, Facebook

Recently, I was a speaker at a conference in Bratislava, Slovakia, called Daily Web. Everybody there was super-connected. Everyone was on both Facebook and Twitter. While I was at the conference, I received invites from my fellow attendees get connected on Twitter, Facebook and even LinkedIn.

During a break, I was told that there are about 60,000 Slovakian users of Facebook, using a mix of the available Czech interface and the English. They were all much newer to Twitter, but the conference did have a Twitter profile and I chose to create the hash tag for the conference, #dailywebsk. I was told Facebook is beginning to bogart the populations of local Slovakian communities and there are plans to localize Facebook into Slovakian the way that it is localized in the Czech Republic and Germany.

This got me to thinking. All of the Brits I have been meeting in Berlin are more keen on getting my “Facebook e-mail,” the e-mail that would allow them to easily find me on Facebook, rather than asking for a business card. Are cards going obsolete? Or, at the very least, are your Twitter and Facebook credentials more important on your site, your business card or your name tag than your e-mail, phone and fax?

All of my German friends are on Facebook as well, sharing images and adopting the social network with as much dedication and abandon as we do in the U.S. Same thing goes with my friends from Mexico and Colombia. When I attend conferences these days, I am likely to be recognized as @chrisabraham as I am by my name.

However, I admit that I live in a rarefied air and so there might be issues of connectivity, class and access that I am not addressing here. That said, I am still amazed whenever I take some time to click on over to Twittervision to watch a global representation of the whole Twittering world.

Because of the nature of Facebook and Twitter, localization works very well. Since both social networks allow you to easily communicate with your friends, and your friends are generally a lot like you. There isn’t a lot of cross-talk between English-, German- and Spanish-speakers.

There are no barriers, of course, between the different locales and the different languages. The barriers are emergent. Since I have quite a few Facebook friends and Twitter followers, 2,707 and 2,374 respectively, I get a lot of cross-talk between languages, and that pleases me. What makes me even happier is when I visit someone’s Wall, sort of like the publicly visible whiteboard that lots of students hang outside their dorm room. I often see a mixture of Spanish, German and English, all mixed up, according to each particular relationship.

The feeling I have, however, is that Twitter and Facebook are not perceived, worldwide, as American imperialism. And I think this is fantastic. Why is that? I think it’s because Facebook and Twitter created relatively neutral platforms and then got out of the way. This is especially the case with Twitter, which is perfectly inert: 140 characters. No context, only essential conversation.

After being a part of the Twitter community for a little while, the whole nature of it falls away and it becomes invisible, a simple communications vehicle, disassociated from its origins: like the phone, texting, TV, electricity, e-mail, the internet! Who cares who invented these things, after all, when each nation, culture and people ultimately make it their own. And this is what is happening with Twitter and Facebook — people are making them their own.

I really don’t use MySpace very much at all. In fact, I embarrass myself every time I look at my MySpace profile. That said, every band in Berlin has a MySpace profile, just like every other band in the entire world. Globally, you’re likely to see a MySpace address if the band you’re digging on has an internet presence. Even if your favorite global brand has its own website, there’s a good chance that they also have a MySpace address. A couple weeks ago, I checked out three bands here in Berlin and they all has MySpace URLs: Orchestre Miniature in the Park and Tim and Puma Mimi.

None of these bands think about the gross imperialism associated with their decisions; they have adopted all of this American innovation with complete ease. Back in the day, Friendster had a terribly time sorting out its business model internationally. Its success in Asia bogged down its servers while confounding its salespeople on how to make any money from all these community members who were dedicated participants but not generating any local revenue. It was probably because the worldwide ad networks and the global sales of ads were not there yet, focused mostly on the U.S. market. Now times have changed. Here I am in Berlin being served not simply German ads but also geo-targeted ads based on exactly where my data is being served.

I have taken all of this in due course and just considered it normal; however, I realized tonight that it isn’t normal. It occurred to me that folks might not know how thoroughly adopted these Web 2.0 platforms are worldwide. How many people around the world refresh Facebook and Twitter many times an hour at their workplace, the same way everyone does it, even among an ever-growing population in the Slovak Republic.

Attention to everyone in Berlin, Germany — Americans, Brits, English-speakers, and those who want to learn — National Public Radio has just opened up a 24-hour radio station right here in Berlin, NPR Worldwide Berlin, 104,1 FM!

Probably the only reason I spent 17+ years in Washington is because of WAMU, 88.5 FM, the local NPR radio station. At one point WETA, 90.9, moved from Classical to NPR talk programing, and it was bliss. When I moved to Berlin, Germany, in November, I loaded up every day on NPR and PRI podcasts because I did not want to do without Car Talk, Wait Wait Don’t Tell Me, Studio 360, Speaking of Faith, This American Life, Fair Game with Faith Salie — the lot!

Well, I was farting around with my Nokia n95 8GB cell phone last week, and using the Radio feature, and happened upon 104,1 FM, and there was NPR programming! I thought it was a podcast, which I also listen on this amazing little device, and it wasn’t.

For some reason, the stations I had mapped for Washington opened me up to a station I had had programmed in Washington (Nokia checks the city and then populates all the sations) — WXGG, a Gospel station in Washington! Well, it wasn’t Gospel, it wasn’t German-language, and it wasn’t BBC World Service Berlin.

Well, my heart leapt!

There isn’t a lot of local programming yet but there is a pretty cool feeling of programming going on — there is a little more content focused on the Foreign Service and Diplomatic Corps, which is cool, but all your faves are there: Marketplace, Wait Wait… Don’t Tell Me!, All Things Considered, On the Media, Car Talk, Fresh Air Weekend, Morning Edition, The Diane Rehm Show, Hot Jazz Saturday Night, Speaking of Faith, and — wait for it — A Prairie Home Companion!

Lake Wobegon and Garrison Keillor are the most important here because the entire radio show isn’t available via podcast, only the sweet Report from Lake Wobegon, not the entire radio show.

24 Hour Satellite and Cable Schedule

Live Program

Recorded with Live Newscast

CET	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday	ET
0000	Wait Wait… Don’t Tell Me!	Marketplace					All Things Considered					Marketplace Money Press Release: Triumph for Bugatti Veyron The Bugatti Veyron has wiped the floor with the opposition in Autocar’s annual 0-100-0mph contest, featured in the current issue of the world’s oldest car magazine, even managing to beat a Suzuki GSX-R1000 superbike. Featuring 25 of the world’s fastest cars, from the 14th placed £79,995 Aston Martin V8 Vantage to the second-placed £34,995 Ariel Atom, the shoot-out pitches the cars against each other in a straight fight to see which is the fastest to 100mph. There’s more to it than just outright speed though – slowing from 100mph to a dead halt is just as important. The Veyron, with its 987bhp 16-cylinder engine, wasn’t necessarily the favourite to win. “A low weight tends to be the key to a good 0-100-0mph car,” said Autocar’s road test editor Adam Towler. “Cars like the Ariel Atom and Caterham Superlight historically dominate this contest.” But the 1890kg £880,000 Bugatti ripped through the gears to hit 60mph in 2.8sec and 100mph in an astonishing 5.5sec. It then stopped in just 3.4sec, giving a 0-100-0mph time of 9.9sec. Not only is the Bugatti faster than the Suzuki, it creates more g-force at maximum acceleration than you’d experience in an F-16 jet fighter at take off or when skydiving. But the lightweights still turned in an impressive performance, from the relatively unknown £32k Brooke Double R in fourth place to the £35k Ariel Atom 300 in second. “Although the Veyron is undoubtedly the quickest road car ever, you can still have nearly as much fun for much less money,” said Adam Towler. “It’s good to see British sports cars doing so well against such an impressive machine as the Bugatti.” Autocar also brought along an A1 GP car, driven by Brit Robbie Kerr, to see how a purpose-built race car would compare with road-going machinery. The 550bhp single seater weighs just 695kg, and proved to be the fastest vehicle on the day with a 0-100-0mph time of 8.4sec. Competing Cars 0-100-0 Time (seconds) A1 GP 8.40 Bugatti Veyron 9.90 Suzuki GSX-R1000 10.70 Ariel Atom S’Charged 11.00 Ariel Atom 450 11.05 Atom Private Owned 11.05 Caterham CSR260 11.95 Brooke Double R 12.50 Porsche 911 Turbo 12.50 Ford Focus WRC 13.57 Lambo Gallardo 13.65 Ascari KZ1 13.80 Corvette Z06 13.80 Alpina B6 14.80 BMW M6 14.95 TVR Tuscan 2 15.00 BMW M5 15.20 Audi RS4 15.80 Aston V8 Vantage 15.81 BMW Z4M Roadster 15.95 Porsche Cayman S 16.46 Lotus Exige S 16.60 Nissan 350Z 18.80 Vauxhall Astra Sprint 18.85 Vauxhall Astra VXR 19.05 Renault Megane F1 20.55 Mazda 6MPS 21.00 Ford Focus ST 21.35 Vauxhall Vectra VXR 22.35 Vauxhall Astra Thurlby 22.65 ]]> http://chrisabraham.com/2006/06/29/bugatti-veyron-0-60-28-seconds-0-100-55-seconds-0-100-0-99-seconds/feed/ 1