When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment.  We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself.  Here it is, in full.  Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

Is email marketing still relevant in a 2.0 world?

G’day – thanks for returning!

I just finished a fantastic conversation with Chris Abraham, the President and COO of AbrahamHarrison.

If you’ve been around the internet for a while, especially in the ‘marcoms’ (marketing communications) space, you would certainly have heard of Chris; if not of the man himself then certainly of one of his marketing and outreach programs.

Chris is one of those select few online marketers who’s text doesn’t read like a traditional online direct mail piece – you know, with LOTS OF CAPITALS and heaps of bold text and yellow highlighting and italics and

• bullet
• points
• a-
• plenty

and testimonials by the kazillion…

I could point you to a zillion of those sites – which is not to say that the style of marketing they use is not successful; it is, otherwise they wouldn’t keep doing it. But you know as soon as you see the huge, bold, bright red and often in CAPS headline what to expect for the rest of the (very) long toilet roll of a page.

Chris takes a much softer approach, always has done, and it seems to work for him and his style of copywriting.

Video, the radio star and plain ol’ bandwagon idjuts

With the advent of Web2.0/Social Media there were many ill-informed and just plain ‘bandwagon’ pundits who hailed the death of traditional communication tools such as email, web1.0 sites and – gasp – newspaper, magazine, radio and television.

Much as television didn’t kill radio as force it to rethink its place and find its niche, so too with Social Media. Every new technology platform or societal change brings with it a change in how all that came before it must view themselves and continue to offer relevancy.

Radio didn’t die, newspapers haven’t been killed off, I can still pick up plenty of magazines that appeal to all demographics and both genders from my local newsagent, and email hasn’t disappeared off the radar (if my bulging inbox every morning is anything to go by).

So it was fantastic to finally chat with someone who, like me, believes that email is STILL a fundamental part of the marketing toolkit.

In talking with Chris today, he was genuinely flattered that a fellow copywriter would find his material engaging; I thought it was brilliant reading and his deployment strategies for his clients brilliantly executed.

You see, Chris, like me, believes that email won’t go away, but WILL have to change in order to survive in the new communication landscape. Our shared view is that it will have to evolve in a couple of ways:

1. Shorter emails will be the best way of getting people’s attention
2. Long-form emails are best saved for newsletters; trying to ‘sell’ via email will become even harder to excel at.

If you’ve ever received one of Chris’ emails, you will be stunned by several things:

1. They are short – only 2-3 paragraphs
2. They link off to a SMNR (Social Media News Release) that gives a far more in-depth level of information (and all the material you might need to help you spread the word or get involved)
3. If you email Chris or anyone of his team back you WILL get a response, usually within 24 hours (Chris says they try to get back within the hour, but time zones can sometime defeat them)
4. The emails ‘read’ like they were written by a human being, not by a ‘PR’ flack or a ex-journalist hack; they aren’t full of ‘me, me, me’ stuff telling you how wonderful I (the company) am, but neither do they ‘strip-tease tantalise’ you so that when you do click on the link you end up feeling cheated
5. You get the very real feeling that there’s someone real at the end of the email.

Here’s an example (taken from my post about the Fresh Air Fund):

Hello again, Lee

On Sunday I asked if you would kindly help me spread the word about 200 inner-city children I have yet to place with host families in August. I apologize for following up so soon, but time is of the essence and you know how funny email can be. To make things simple, everything is collected into an online resource page http://freshair.smnr.us

This appeal comes straight from the top, so please do not hesitate to contact me directly.

Yours sincerely,

Sara

–
Sara Wilson
Fresh Air Fund
sara@freshair.org
www.freshair.org

Sara is a real person, not a ‘fake’ character. I sent her an email yesterday, wondering if her ears were burning, because Chris and I were talking about her:

G’day Sara,
Just finished the phone call with Chris — oh boy! Were your ears burning? They should have been!!!
Kindests,
Lee

From: Sara Wilson [mailto:swilson@chrisabraham.com]
Sent: Tuesday, 24 February 2009 2:02 AM
To: Lee@leehopkins.com
Subject: Re: Fellow Power 150 blogger

Hello Lee,
Just a quick note to re-confirm that Chris will be calling you at 10 am, your time, tomorrow (Tuesday).
No need to reply unless something has come up on your end, otherwise he will speak to you in about 7.5 hours!
Best,
Sara

In reply, Sara said,

Lee,
And I thought it was just hot where I was last night … 
It’s very kind of you to mention it, thanks.   Chris is a great guy to work for, and generous with compliments, but it’s always nice to know that someone appreciates you, isn’t it?
Cheers,
Sara

Controversy

Because Chris and his team start any campaign with an email-based blogger outreach, some of the ‘holier than thou’ social media purists occasionally give him ‘stick’, or snicker behind his back and call him a ‘spammer’. Not true – the team are very hot on ensuring only a good taste remains in the mouth of any blogger they contact, and of only offering bloggers something of actual value to the blogger.

Which is a behaviour totally unlike the hapless, clueless and insulting PR flacks who regularly show up on The Bad Pitch Blog and who attempt to fill my inbox with material about electronics, or sanitary napkins, or (ahem) extension kits, or pharmaceuticals shipped from Canada. Thank goodness I have SpamArrest to filter them out before they hit my inbox!

Chris and his team have painstakingly built up a list of nearly 35,000 bloggers across several different demographics and topic areas of interest. Visiting their blogs, they harvest their email address. They then politely email them once to offer them something of interest – if the blogger likes it, they very often blog about it; it they don’t then they don’t. What is fascinating is the response rate Chris gets for his clients.

Word of mouth and gossip-sharing amongst internet marketers has the average rate of sales of anything (be it a blog post or an ebook or a ‘course you cannot live without’) as around 0.01-0.05% from an initial mailing, with the follow-up mailings increasing that to, perhaps, 1.0-2.0%…

Chris and his team regularly get a takeup in the order of 5%, which is phenomenal. In addition, once you start developing an email relationship with anyone in their team (as I have with Sara Wilson) then all future mailings will receive much more attention than would otherwise be the case. A case in point is my own, later, post on the illegal cluster bombing being carried out in South Ossetia and The Survivor Corps run by activist and author of the very powerful book,  I Will Not Be Broken, Jerry White. It is only because Sara had taken the time to develop a relationship with me over previous months that I read and responded to the material from Jerry White. Without that relationship I would never have bothered with a topic outside of my normal areas of interest.

It is the classic ‘relationship marketing’ that Social Media Marketing pundits claim to aim for but rarely achieve.

Goodness, if I could have a dollar for every new ‘expert’ that’s popped up in the Social Media space I would retire a very rich trillionaire (and at the same time wondering how you could be a trillionaire and not be very rich – I guess if you were living in Zimbabwe you wouldn’t be…).

You wouldn’t believe the number of ‘leading social networking and social media marketing experts’ who have suddenly come out of the woodwork and set up communities in places like LinkedIn, Plaxo, Facebook, etc. Curiously, I’ve never heard of these folks before. Most of them don’t even have blogs, or if they do those blogs have only been around for less than a year. Curious, hey?

But Chris, on the other hand, has been around for a long time, has figured out what works and what doesn’t, and as evidence offers the following case studies:

• Energy Bill 2007 Case Study
• Financial Services Reputation Defense Case Study
• Firebrand TV Case Study
• Fresh Air Fund Case Study
• International Medical Corps Case Study
• Movie Producer Reputation Defense Case Study
• Snapple Antioxidant Water Case Study
• Survivor Corps Book Promotion Case Study

If you want to see the sort of posts that are associated with Chris’ kind of blogger PR pitch outreach, here are some examples:

• Thank You Operation Survivor Bloggers
• Thank You All Who Supported International Medical Corps!
• Thank You Again Survivor Corps Bloggers
• Thank You International Medical Corps Bloggers
• Thank You Fresh Air Fund Holiday Bloggers
• Thank You Fresh Air Fund Bloggers
• Thank You Fresh Air Fund Camp Counselor Bloggers!
• The Powerful SEO Benefits of Blogger PR Outreach
• Happy Thanksgiving from Abraham Harrison

Here are some examples of client SMNRs from Chris and his team that I especially like:

• http://anamigo.smnr.us
• http://freshair.smnr.us
• http://banclusterbombs.smnr.us
• http://freshairfundcounselors.smnr.us
• http://survivorcorps.smnr.us
• http://iwillnotbebroken.smnr.us
• http://internationalmedicalcorps.smnr.us

So what???

The whole point of this post is NOT to fawn at the feet of someone who clearly knows what he is doing.

The whole point IS to let you know that you don’t need to throw out your baby with the bathwater:

• Don’t jump on the Social Media bandwagon without educated advice
• Don’t take advice from a pimply 17 year old fresh out of high school
• Don’t take advice from a less-pimply 23 year old fresh out of university
• Don’t ditch all of your understanding of how ‘people’ and networks work
• Don’t take advice from someone who doesn’t even blog themselves, or Twitter, or Facebook… (see my post about Social Media Gurus)
• Don’t take advice from someone who has been blogging less than 24 months

Instead:

1. Download Todd Defren’s absolutely superb ‘Brink’ guide to Social Media and Richard Meyer’s great presentation, ‘Social Media : What you’re afraid to admit you didn’t know’ (he also has a great pharma and biotech-focused pdf presentation). Download and read Trevor Cook’s and my ‘Social Media Report’.
2. Talk to someone who actually knows what they are doing – in Australia that means folks like Stephen Collins, Laurel Papworth, Trevor Cook, Darren Rowse, Gavin Heaton and, humbly, yours truly. If WE can’t help you, we can certainly put you in touch with someone who can. Unlike the USA, where there seems to be a spirit of “You’ll prize my rolodex out of my frozen dead fingers!”, there is no fierce spirit of competition here in Australia – we have  ‘co-opertition’ wherein we all help each other out if the ‘fit’ seems better for the client.
3. Stick to reading the seasoned ‘pros’ of the online marketing and/or business communication space: you cannot go wrong if you start at folks like any of the above, or Shel Holtz, Neville Hobson, Chris Brogan, Darren Rowse, Mitch Joel, Joe Jaffe , Laura Fitton and Chris Abraham himself; see who they link to. Follow your nose from them – all the way along the path you will be reading ‘the good oil’ as we say here in Australia
4. Examine Chris’ examples above and see for yourself how simple but effective your online marketing can be if you do it with the right intention – of helping out the blogger, not flogging stuff for your client. Get the relationship right and you will flog stuff for your client anyway, trust me!

---

Technorati Tags: chris abraham, laura fitton, joe jaffe, mitch joel, darren rowse, chris brogan, neville hobson, shel holtz, gavin heaton, trevor cook, laurel papworth, stephen collins, richard meyer, todd defren, sara wilson, fresh air fund, chrisabraham, bad pitch blog, social media, blogger relations, social marketing, email marketing, email, spam, spam arrest, spamarrest, business communication

Currently listening to ‘Next’ by The Necks from the album ‘Next’. Superb jazz funk from one of Australia’s great cult bands.

I just received this moving tribute from Jerry White of Survivor Corps to what the election of Barack Obama means — the end of the American Civil War — and a bold move towards “breaking through historic barriers of discrimination and promoting true inclusion, participation and equality around the world.”

A Hopeful Look Forward By Jerry White

Here at Survivor Corps we often talk about dates–before-and-after moments that change our lives forever.  No matter if you are a Democrat or Republican, I think we can all agree the life of our nation is changed by the historic election of Barack Hussein Obama as the 44th President of the United States of America.

I read Thomas Friedman’s article “Finishing Our Work” this morning in The New York Times, he writes, “And so it came to pass that on Nov. 4, 2008, shortly after 11pm Eastern time, the American Civil War ended…that is why we awake this morning to a different country. The struggle for equal rights is far from over, but we start afresh now from a whole new baseline.”  Friedman’s words struck a chord that harmonizes with our perspective at Survivor Corps as a global network helping people recover from war.  It takes decades.

This election rings true to the founding principles of Survivor Corps, breaking barriers and promoting inclusion, participation and equality.  Whether we are drafting legislation to protect the rights of 650 million people with disabilities or bringing survivors together to rebuild communities destroyed by war, landmines and hatred, we are creating the hope and change in the world that we all wish to see.  This morning the Survivor Corps staff took a moment to reflect on this historic day; and we discussed how this election would impact our daily work with survivors in the United States and abroad.

US Army Captain (Retired) Scott Quilty pointed out Senator Obama’s longstanding campaign pledge to bring home combat troops from Iraq within 16 months, and what that may mean for service members reintegrating into families, work, school and communities upon return.  ”At Survivor Corps we’re working with government, businesses and veteran service organizations to develop a strategy for homecoming and reintegration, and with this potential ‘reverse surge’ of returning service members, it seems that the urgency of that work just increased,” stated Quilty.

Tirza Leibowitz, an Israeli who serves as our Director of Rights Advocacy, spoke of the new expectations we need to set for the three major treaties we are working on: the ban of landmines and cluster bombs and the Convention on the Rights of Persons with Disabilities. “Now we will be able to advocate for the United States to sign onto these multilateral treaties, when before the political environment made that an impossible dream.”

Robert Mugisha, a Rwandan who works as our Africa Program Associate, spoke of his previous experience lobbying the President and Vice President Elect, Barack Obama and Joe Biden, on issues related to survivors in Darfur to Congo.  Mugisha added, “There is a strong possibility we will now have leaders in the White House who have pro-African foreign policies. This could really change how the United States interacts with the entire world.”

Yes, hope is rising in tandem with survivor expectations.  Survivor Corps is more dedicated than ever to breaking through historic barriers of discrimination and promoting true inclusion, participation and equality around the world.  We join you in this time of hope and survivorship as we create history, break cycles of violence and build a peaceful future for survivors worldwide.  

Visit Survivor Corps at http://www.survivorcorps.org

• Survivor Corps – Peer Support
  (tags: ping.fm)
• Charity Folks | Online Auctions
  (tags: ping.fm)
• Netvantage Marketing Blog
  Let’s face it, we’re in a recession. In the past five weeks, the stock market has tanked, the credit market has dried up, and a very large rescue/bailout plan has seemingly had little effect. Companies are now cutting back and employees are being let go.
• Daily Herald – Before and After
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• DEFENSE STANDARD: Wounded Not Broken
  Her husband, Capt. Scott Quilty, lost an arm and a leg and spent two years at Walter Reed recovering. She wants the patients she sees to live the life her husband now enjoys.
• Before and after Iraq – Los Angeles Times
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• * photo op at Walter Reed – pics – Democratic Underground
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. (AP Photo/Gerald Herbert)
• KarlfromNH.com Weekly Columns
  This interview was followed by yet another inspirational young man on my June 1st radio show. Captain Scott Quilty, a Francestown, NH native and son of friends of mine, related his experiences in the military
• Briefing on the importance of the UN Convention on the Rights of Persons with Disabilities
  Scott Quilty, Program Manager for Survivor Corps; and Anne Somers, Policy Counsel for the American Association of Persons with Disabilities.
• Organizing Committee Contacts
  Survivor Corps
  Contact Scott Quilty 202.250.3946 squilty@survivorcorps.org
• Johns Hopkins University | Today’s News
  Capt. Scott Quilty, a rifle platoon leader with the 10th Mountain Division, had been in Iraq for two months on Oct. 2, 2006, when he stepped on an improvised explosive device while on patrol near Baghdad. Surgeons amputated his right arm below the elbow and his right leg below the knee.
• Bush Issues Apology Over Conditions At Walter Reed | National Security Network
  At Walter Reed, Bush awarded 10 Purple Heart medals and chatted with patients. In a physical therapy exercise room, he shook Lt. Scott Quilty’s prosthetic right hand, hopped onto an elliptical exercise machine next to Staff Sgt. Gregory Robinson (who lost a leg) and admired a naked woman tattoo on Sgt. Mark Ecker’s left shoulder.
• ON EDUCATION; Graduating Into the Real World, And Preparing to Take Up Arms – New York Times
  These 17 had entered R.O.T.C. for different reasons. Cassandra Crosby could not have afforded college without the program’s scholarship. Benjamin Keating had absorbed ”the idea of citizenship” in his classics courses. Scott Quilty and Megan McGrevey embodied the third generation in military families.
• Survivor Corps – Survivor Corps Staff
• Welcome to New Hampshire and to the homepage of Karl from New Hampshire.
  On June 1st, 2008, I was joined in the studio by Capt. Scott Quilty of Francestown, NH.
  Capt. Quilty suffered the loss of his right arm and leg, below the elbow and knee, respectively, while gallantly serving his country in Iraq.
  He is now involved with SurvivorsCorps, a non-profit organization based in Washinton, DC which is developing programs to reach out to other injured veterans to help them realign their lives.
  Scott currently lives in Maryland with his wife, also a veteran.
• Iraq Today: War News for Friday, July 04, 2008
  Scott Quilty, 28, lost his right arm and leg in October 2006 to a roadside bomb while serving in Iraq.
• June 3rd Briefing on Capitol Hill | RatifyNow.org
  Scott Quilty, U.S. Program Manager, Survivor Corps; Disabled U.S. Veteran
• At Ease!
  Scott Quilty, a 28-year-old Iraqi war veteran who lost part of an arm and leg while on foot patrol in Baghdad, presented the award to Lee Woodruff, who said she accepted it on behalf of all caregivers, parents and wives of those who have been injured in war and on behalf of anyone serving in the military.
• M?u Thân 68
  Ba tháng sau l?i tiên tri toán pháp này ?ng d?ng vào ??i úy Scott Quilty, 26 tu?i; anh d?n trung ??i ?i tu?n ti?u t?i Rustimullah, m?t th? tr?n phía Nam Baghdad, ngày mùng 2 tháng M??i 2006. Quân Iraq cho n? m?t qu? mìn, anh b? m?t tay m?t và chân m?t.
• ??? PoEnglish: Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• Bush Apologizes for Poor Conditions on Visit to Walter Reed Army Hospital «
  March 30: President Bush shakes hands with 1st Lt. Scott Quilty during a visit to the Walter Reed Army Center.
• \jeff{krimmel} » Blog Archive » Americans Dying at Alarming Rate in Ira
  First Lt. Scott Quilty, 26, had to have his right leg amputated below the knee and his right arm amputated below the elbow, his father told The Sentinel.
• Nashuatelegraph.com: Benefit bake sale rescheduled
  MILFORD – The bake sale to benefit the family of 1st Lt. Scott Quilty has been rescheduled to this Saturday from 10 a.m.-2 p.m. It will be in front of the Toadstool Bookshop, Lorden Plaza, Route 101A, Milford.
• President Bush shakes hands with the prosthetic arm of 1st Lt. Scott Quilty · Scaz.Net
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007.
• Today in Iraq
  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led. As a result of his injuries, Quilty, 26, had his right arm amputated below the elbow and his right leg removed below the knee, according to his father, R. Scott Quilty, who said he had not been told where in Iraq the attack had occurred. A state lawmaker stationed in Iraq has been injured.
• Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• LJWorld.com / Bush apologizes at Walter Reed
  President Bush meets Army 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, D.C. Quilty has a prosthetic arm because of injuries suffered during his Army service.
• reaching out «
  March 30: President Bush shakes hands with 1st Lt. Scott Quilty during a visit to the Walter Reed Army Center.
• Before and after Iraq — O Papel dos EUA no Sistema Internacional Pós-1989
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• U.S. Programs Office of Survivor Corps
• Roadfood.com Forums – For a Debt That Can Never Be Repaid
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.
• Survivor Corps – Programs – United States
  Scott Quilty
  Survivor Corps
  2100 M St. NW Suite 302
  Washington DC 20037
  Ph: 202.250.3946
  F: 202.464.0011
  squilty@survivorcorps.org
• Acinetobacter Baumannii in Iraq the Casualties
  First Lt. Scott Quilty
  “Doctors had to amputate a portion of one of Quilty’s arms, and part
  of one leg.
  He is really battling infection, so he has a very high fever. He is still
  in critical condition
• BLOG.DEFENSESTANDARD.COM
  For Quilty, the motivation to come to work each day is intensely personal.
  Her husband, Capt. Scott Quilty, lost an arm and a leg and spent two years at Walter Reed recovering. She wants the patients she sees to live the life her husband now enjoys.
• Untitled Document
  Brotheres, Just finished reading the 31st. Inf newsletter. I was disconcerted to find out that, on 9/19/o6, Spec. Bobby Callahan from Jamestown, N.C was killed in iraq, when the vehicle he was in turned over. On Oct.1st.P.F.C Satieon V “T” Greenleewas killed by sniper fire in Baghdad, he was from Pemdleton, S.C. Also on the 1st., Lt. Scott Quilty lost an arm and leg (improvised explosive device) while on dismounted patrol. These men were and are with A/4/31, the unit, since 2001, has had four combat tours. Our’ brother Polar Bears are still under the hammer. With deep regret, Ed. Pro Patria.
• Military & Veterans: Politics for the deserving: 5/11/08 – 5/18/08
  On Oct. 2, 2006, Capt. Scott Quilty, 26, was leading a foot patrol in Rustimullah, a town south of Baghdad. An improvised explosive device, or IED, detonated near him. He lost his right arm and right leg.

  The best worst injury

• Photo from AP Photo by Gerald Herbert – Daylife
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007.
• President George W. Bush watches U.S. Army 1st Lt. Scott Anthony Quilty of Francetown, N.H., demonstrate his walking abilities Friday, March 30, 2007, during a visit to Walter Reed Army Medical Center in Washington, D.C. Standing with the President is Lt.
  President George W. Bush watches U.S. Army 1st Lt. Scott Anthony Quilty of Francetown, N.H., demonstrate his walking abilities Friday, March 30, 2007, during a visit to Walter Reed Army Medical Center in Washington, D.C. Standing with the President is Lt. Quilty’s wife U.S. Army Capt. AnnMarie Dora Quilty. Lt. Quilty was later awarded the Purple Heart by President Bush. White House photo by Eric Draper
• President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty
  President Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. At center is his wife Annmarie Quilty,
• President Bush watches as 1st Lt. Scott Quilty goes through his exercises as he visits with patients
  President Bush watches as 1st Lt. Scott Quilty goes through his exercises as he visits with patients in the physical therapy wing of Walter Reed Army Center in Washington, Friday, March 30, 2007. Between them is his wife Annmarie Quilty.
• Bush Apologizes for Poor Conditions at Walter Reed Army Medical Center
  President Bush, right, shakes hands with the 1st Lt. Scott Quilty during a visit to Walter Reed Army Center in Washington, 30 Mar 2007
• The UNH Connection: An Electronic Newsletter
  PROUD VETERAN
  In 2006, while serving in Iraq, Scott Quilty ’04 (pictured with President Bush at Walter Reed Army Medical Center) lost his right arm and leg in a roadside bombing. But he didn’t lose his commitment or his hope. He tackled his rehabilitation process with determination, married his high school sweetheart, AnnMarie Dora Wilcox Quilty ’03 (also pictured), and today is leading a pilot program that will help train other survivors of traumatic injury. Focusing on his blessings is a poignant exercise for Quilty, whose close friend and UNH roommate, Ben Keating ’04, lost his life while serving in Afghanistan. “Knowing that for whatever reason I was still here and a guy like Ben isn’t — who was my better on every measurable level — kind of solidified within me that I needed to, regardless of the situation, push through the darker periods to rise above being a victim of it all,” Quilty says.
• The long road back for a wounded warrior
  There were dark days, but a retired Army captain who was injured by a roadside bomb feels lucky to be alive. First of two parts
• Soldier wounded in Iraq bombing
  FRANCESTOWN (AP) – A Francestown soldier serving in Iraq was seriously wounded over the weekend in a roadside bombing.

  First Lt. Scott Quilty, 26, had to have his right leg amputated below the knee and his right arm amputated below the elbow, his father told The Sentinel.

• A Need to Take the World Seriously
  Capt. Benjamin Keating ’04 and 1st Lt. Scott Quilty ’04 began their UNH journey together in 2000, when they enrolled in the Army ROTC program. They participated in countless early morning field exercises, spent many a late night studying for exams, and, as seniors, became roommates. By 2006, they had something else in common: both were assigned to serve in war zones, Keating in Afghanistan and Quilty in Iraq.
• U.S. Programs Office of Survivor Corps
  Survivor Corps and the global consulting firm Booz Allen Hamiliton are hosting an Initiators Conference on the Community Reintegration of Service Members and Veterans in an effort to bring together the leaders of key government, business, nonprofit, and academic institutions currently engaged on this issue. Booz Allen Hamilton, which has a long history of commitment to America’s service members and veterans, has joined us in this effort, bringing their extensive experience in helping leaders and organizations collaborate to address complex issues across sectors.
• Scott Quilty with George W Bush — PHOTO
  Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed on Friday.
• Bush promises vets a better Walter Reed – USATODAY.com
  Bush, right, shakes hands with the prosthetic arm of 1st Lt. Scott Quilty during a visit with patients at the physical therapy wing of Walter Reed on Friday.
• Rockingham Ambulance Online – News
  Two Stars of Life proudly represented Rockingham Regional Ambulance, Inc. this year. EMT – Intermediate Scott Hurst and Operations Center Coordinator Scott Quilty were selected by their peers and managers to represent both Rockingham Ambulance and the State of NH at this annual event.
• LSN – Landmine Survivors Network – Bios
  Scott Quilty – U.S. Program Manager
• UnionLeader.com – New Hampshire news, business and sports
  Capt. Scott Quilty, center, and his wife, Capt. AnnMarie Dora Wilcox Quilty, pose with President Bush during Scott’s Purple Heart ceremony at Walter Reed Army Medical Center in Washington. (COURTESY)
• PC World – Unlocked G1: Not (Yet) Worth the Effort
• Scott Quilty ’04 – UNH Alumni Association
  In early October 2006, Scott Quilty ’04 was seriously wounded in a roadside bombing in Iraq. Read more
• Facebook | Scott Quilty
• Neighbors Working To Help Family Of Injured Soldier – New Hampshire News Story – WMUR Manchester
  Neighbors are reaching out to help the family of an Army soldier from Francestown who was seriously injured in Iraq.

  First Lt. Scott Quilty was on foot patrol near Baghdad last week when he was taken down by an explosion. Doctors had to amputate a portion of one of Quilty’s arms, and part of one leg.

  “He is really battling infection, so he has a very high fever. He is still in critical condition,” said Raisa Marshall, Quilty’s neighbor.

• A MEMORABLE MEMORIAL DAY – KarlfromNH.com Weekly Columns
  On October 1st, 2006 after being in Iraq for just six weeks, Scott was struck by a roadside bomb while on patrol. He was a platoon leader, 30 men, and he had trained at Fort Drum in Watertown, New York. They were members of the 10th Mountain Division, a Combat Infantry Unit. At the tender age of 26, Scott was to lose a leg and an arm. He was lucky to have survived at all. Flown first to Germany, and then later to Walter Reed, he is still in rehabilitation there. Not once, through any of this ordeal, did he complain or regret his service. His family stood by him for months as he underwent over 15 surgeries. Skin grafts, closing of wounds, countless procedures undoubtedly painful beyond reason, and still never even a hint of “poor me”.
• Does the board wish to help out? – Viper Alley – Dodge Viper Forum
  Neighbors are reaching out to help the family of an Army soldier from Francestown who was seriously injured in Iraq.First Lt. Scott Quilty was on foot patrol near Baghdad last week when he was taken down by an explosion.

  Doctors had to amputate a portion of one of Quilty’s arms, and part of one leg.”He is really battling infection, so he has a very high fever. He is still in critical condition,” said Raisa Marshall, Quilty’s neighbor.

  Quilty is now at Walter Reed Medical Center. His mother and father have rushed to his side. Quilty’s mother quit her job at a New Hampshire Inn, anticipating his need for care when he returns home.”It’s time for the community to step up.

  It’s time for the community to take responsibility, help take the burden off of Janet and Scott’s shoulders so that they can focus on their son, not worry about the electrical bill,” said Marshall.Marshall decided to help by writing a compelling letter outlining financial needs.

  The letter was emailed to dozens of peo

• GI SPECIAL 4J5 – 5/10/06
  Francestown Soldier Injured In Iraq

  Lt. Scott Quilty, 26, a UNH graduate, had his right arm amputated below the elbow and his right leg removed below the knee.

  Oct. 4, 2006 By STEPHEN BEALE, Union Leader Correspondent

  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led.

  As a result of his injuries, Quilty, 26, had his right arm amputated below the elbow and his right leg removed below the knee, according to his father, R. Scott Quilty, who said he had not been told where in Iraq the attack had occurred.

  “He had only been there six weeks and they have been moving him around,” Quilty said today in an interview. “He didn’t have any permanent station at the time.”

  Quilty said that his son was initially taken to a hospital northwest of Iraq and then transported to a military medical facility in Germany on Monday. He is scheduled to arrive a

• U.S. President George W. Bush Visits Walter Reed Army Medical Center | Article from Getty Images (by Event) Individuals | HighBeam Research
• Francestown soldier injured in Iraq
  Lieutenant Scott Quilty, a native of Francestown, was injured in Iraq Sunday night when an improvised explosive device was detonated while he was on a dismounted patrol with the Army platoon he led.
• Shindig benefits injured GI’s family
  Go back about a month ago, for instance, and put yourself in the shoes of Scott and Janet Quilty, well-known residents of the tiny Monadnock village of Francestown. Early one Monday morning, some of that dreaded news found them: Their son, Army First Lt. Scott Quilty, 26, a college scholar who’d gone to Iraq just six weeks before, had been seriously injured when a roadside booby trap blew up his platoon.
• Survivor Corps US Program Update
  Last week was a busy one for the Survivor Corps US Program. On August 18th and 19th, Survivor Corps hosted a round table discussion for organizations serving the recovery and reintegration needs of US Veterans. Participants discussed the value of connecting newly returned service members and veterans with other veterans who had been through the same experience for support. This type of relationship helps both individuals to overcome traumatic experiences and participate in community.
• A Day in the Life of President Bush (with the troops at Walter Reed): 3-30-07
  A Day in the Life of President Bush (with the troops at Walter Reed): 3-30-07
• The long road back for a wounded warrior
  Scott Quilty has always been a leader who shows us how to beat our own doubts
• Hosted by Siteleader.com
  (tags: ping.fm)
• Roger Wolfson: Why Obama Supporters Need to Do More than Vote
  (tags: ping.fm)

I don’t think that anyone can explain anything to Sara Palin. Does anyone know what her IQ is? I know that the United States sees a rugged individualist out fighting bears and wolves in the wilderness whenever she looks at herself in the mirror. Ignorant ruffian is not the source of our Constitution or our Bill or Rights.

None of the founders of this country were ruffians and all fancied themselves to be both men of letters and of the people. Diplomacy, freedom, liberty, and self-determination are things that came from the foundry of Enlightenment.

Americans mis-remembers their history: the founders of our country were not the same people who settled the continent on the shoulders of Puritanism, they were revolutionary humanists! The were men who valued the rights of man above anything else, believing men to be worthy the responsibility of being stewards of both a Nation and each other. Worthy of a democracy!

I don’t know what people think smart is, but I don’t count street smarts when it comes to world politics and diplomacy. Are we in an anti-intellectual, anti-thought, anti-rational US now? Is being a maverick better than being wildly capable. I value intellect, education, training, capability, creativity, compassion, altruism, generosity, humanitarianism more than most.

You know, good rational thought. A good sense of logic and fairness. A deep background in philosophy, history, civics, poetry, literature, and the law. We always forget — or fail to state — that Barack Obama is a Harvard-educated civil rights lawyer! This is a blessing in a world wherein we, the United States, are single-handedly dismantling the same rights, protections, privacies, and freedoms that our founding fathers, soldiers, and Americans have been fighting and dying for since we were born as a nation.

One’s mind is only knowable through the things one expresses, be it in writing or spoken word. After taking a bunch of multiple-choice tests, one’s left only with one’s capacity to communicate.

I really don’t know what to say except there are even brilliant people in my career who have trouble writing a good sentence. In communications and PR, well-written messages, conveying complexity, simply, are so valuable yet so under-valued. While I have not yet read The Age of American Unreason, we’re too close to our own dumbing-down and have become what we fear in other countries: intolerance.

We don’t even see that our own personal behavior as a country, supposedly protecting us from tyranny and “wrong-doers,” is making us tyrannical!  We’re sacrificing many of our freedoms of a perception of safety.  Safety from what? After 9/11, there is not been a brutal follow-up of discotheque bombings, the like of which marred 1980s Europe. We have not had to suffer any of what the UK needed to suffer under the IRA. We have not needed to avoid city buses the way Israelis sometimes do during real and present threat.

Since 9/11, nothing’s happened.  Nothing. And don’t even suggest that our democracy is 100% sealed against such things and that our military intelligence, our domestic intelligence, our federal and local police, our FBI, and our special operations commandoes can protect us were there another bold and well-funded attempt against any place in our continent. Impossible! Nothing’s happened.

And yet, our civil rights, our freedoms, and our personal privacy is constantly being eroded and threatened just because people are scared out-of-proportion to the real and present threat. Hell, we’re not being stolen from, we’re actively pursuing perceived security at whatever cost is necessary. Egad.

Back to writing. Back to communication. Back to anti-intellectualism. The problem is: people don’t know what “bad,” “wrong,” “imprecise,” “inarticulate,” or “confusing” writing is. I don’t buy the “anti-East Coast” thing. Mid-West universities are some of the best. There’s Rice and Austin even in TX! I see people pissing and moaning about how they need to use “SMS shorthand” on Twitter because Twitter keeps your microblogging posts under 140 characters. Well, I am “restricted” by 140 characters, too, as are we all; however, I use complete sentences, never blaming Twitter’s 140 limit!

I agree that one needs to read and read to become a better writer. It is like that in everything, including painting and photography. My dad was a shooter. He told me, “to know good photography, one must both shoot, shoot, but also look, look, look!” When your job is to communicate, “knowing social media” isn’t enough. We win gigs because we can communicate exceptionally. I don’t know German yet. I would never consider doing PR in Germany unless I hired exceptional writers and thinkers.

In America, yes, but around the world, subliteracy abounds. I love Frank Luntz’ tagline: “It is not what you say, it’s what they hear.” Understanding comprehension is key to controlling the message. When I started on USENET in ’93, it was still an ivory tower in many ways. You would win or lose argument threads through precise argument.

If I didn’t think my USENET post through, I would have my argument — my post — picked apart. The argument is every bit as important to communication and persuasion — the process and proof — as is the truth you’re trying to convey.  Not being able to think through one’s own political or esoteric argument as well as being incapable of parsing and comprehending another’s argument is what is getting the United States into such a mess.

If you can’t map historical context, rigorous research, and experiential perspective to current events, you’re liable to be manipulated or persuaded against your will based on your emotions or fears instead of logic or reason. Yes, there is a sucker born every day, and it is my passion to do my best, day by day, to avoid being that sucker.  I recommend that we all try to check the facts, the history, the recommendations, the logic, and the reason of all of the news and political discourse that we’re listening to right now, in these few days before the U.S. General Election.

Are you thinking things through or are you carrying someone else’s ideas, convictions, or beliefs?  Do you even have your own?  What do they even look like?

On behalf of the International Medical Corps and Abraham Harrison, thank you so much for all of your support over the last four weeks to get the vote out to help get the International Medical Corps into the top-five of the Members Project and then for securing the $100,000 from American Express, to be used to feed hungry children worldwide. Here’s a thank you video blog entry from Paige Strackman, who was the PaigeS who submitted IMC in the first place under the title, Saving the Lives of Malnourished Children.

Here’s the official, final, press release you can read, directly from International Medical Corps:

International Medical Corps Wins $100,000 Grant from American Express to Save Malnourished Children

October 14, 2008, Los Angeles, Calif. –International Medical Corps (IMC) has been awarded $100,000 through the American Express Members Project. The grant will be used to treat malnourished children worldwide. IMC is one of five organizations to receive funding in the nationwide campaign where American Express Card members submit and vote for projects that are meant to bring people and organizations together for positive change.

The funding will be used to implement the project, ‘Saving the Lives of Malnourished Children.’ Submitted by American Express cardmember Paige Strackman, the project focuses on treating malnutrition through nutrient-rich, ready-to-eat food, which International Medical Corps provides to more than 35,000 children every month through a network of 215 supplementary and therapeutic feeding sites in some of the world’s most food-insecure environments, including Afghanistan, Ethiopia, Sudan, and Somalia. The project was selected by an elite panel out of 1,190 others and received more than 14,000 votes in the final round of competition.

“I submitted this project because, as a mother, I cannot ignore that five million children under five die every year due to malnutrition,” says Paige. “This funding will save thousands of malnourished children around the world who otherwise may not have been reached. I am so grateful to everyone who supported this project and helped make it a reality.”

While the project was submitted by one individual hoping to make a difference, it gathered public momentum. The project’s message was shared in the media from Los Angeles to New York, on nearly 200 blogs across the Internet, through thousands of emails and on social networking sites, including Facebook, My Space and Twitter.

The grant from American Express comes at an opportune time when rising food costs are driving millions deeper into poverty everyday while trying to afford basic staples. As a result, hunger and malnutrition kill more people each year than HIV, tuberculosis, and malaria combined.

“We are incredibly grateful to Paige for not only submitting the project, but also for fueling it with the passion to make it so successful,” says Rebecca Milner, Vice President of Institutional Advancement. “There are approximately 178 million children around the world who are malnourished and only 3 percent get treatment. This funding makes it possible for International Medical Corps to reach more of those children who desperately need our help.”

In Democratic Republic of Congo alone, International Medical Corps’ supplementary feeding centers admitted 3,500 new children in the past two months. At one center for severely malnourished children, IMC has a 35-bed capacity, but is accommodating 82. Another 30 children await treatment. This trend is symptomatic of the food insecurity affecting East Africa and much of the developing world. The World Food Program estimates that 15.7 million of those in need are in East Africa, and another 8.6 million are in Afghanistan.

With a mission that focuses on training, International Medical Corps works to empower individuals and communities, providing education on how to treat malnutrition, identify warnings signs, and intervene before malnutrition worsens. Health care workers and parents are educated on proper diet and hygiene, and communities are equipped to grow their own food and reduce their vulnerability to rising prices.

*The ‘Saving the Lives of Malnourished Children’ project can be viewed here: http://www.membersproject.com/project/view/OZH1P1
**Videos of children’s dramatic recoveries from malnutrition can be seen on International Medical Corps’ YouTube Channel: http://ca.youtube.com/user/IMCMembersProject

For more information visit our website at www.imcworldwide.org.

Also, thank you to every single blogger and social media maven who was so generous as to help us spread the word out and get as much attention as possible for both the Members Project as well as for International Medical Corps as well. You were all more than generous and all of us at IMC and AHLLC would love to thank you for being so generous and selfless.

• Help Feed Hungry Children via Danny Fisher.
• Help Save Kids via Three Sons and a Princess.
• Seeking $1.5 million to feed malnourished children via http://www.cabraham.com/node/693.
• International Medical Corps Matched With Top 25 American Express Members Project, via The Colombo Times News Blog.
• Altruism – For Whose Sake? via Jakartass.
• Cast a Vote, Help Save a Child via The Blog That Ate Manhattan Goes to Italy .
• Saving the Lives of Malnourished Children via Here There and Everywhere.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Samotalis.
• International Medical Corps responds to the food crisis with emergency nutrition programs, food relief aid, agricultural assistance, and training via Holly’s Fight to Stop Violence.
• Calling All American Express Card Members via All 4 My Gals.
• Russia using cluster bombs and humanitarian efforts for children… via Glass City Jungle.
• I’ve got this via E-Mail To Publish on this site, For the sake of children via The Triple Gem!.
• In This Election, The Winners are the Children via The Blog That Ate Manhattan.
• International Medical Corps via Christefideles.
• saving malnourished children via Lotusinthemud.
• Help Save the Lives of Malnourished Children With International Medical Corps via Myrtus.
• Saving the Lives of Malnourished Children via Ontario.
• International Medical Corps via Sakshum…cultivating dreams.
• International Medical Corps Matched with Top-25 via Jumping Monkeys.
• Banner on Site via Nerds Eye View.
• Fabulicious Friday #26 via cookienotes.
• Sharing Saturday – AmEx and Int’l Medical Corps via My Life as a Hot Professional.
• Cause Everyone Needs to Eat via Grassroots Activism.
• International Medical Corps via Yoga and Judaism Center.
• Radyo Inteligentaindigena-09-20-2008 via Inteligentaindigena Novajoservo.
• Help IMC save the lives of malnourished children in Africa! via A Romanian in Africa.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via The Cogitamus Blog.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via litbrit .
• Do the right thing via Bloody Brilliant.
• Let None Go Hungry via Pipecleaner Dreams.
• Click to Help Malnourished Children! via A Red Thread Connection.
• Tweet via Bloggapalooza.
• Here’s Something Cool via Cool Mom Picks.
• A Different Vote: Saving the Lives of Malnourished Children via Sexy Spanish Club in Buenos Aires.
• Saving Lives for Malnourished Children via Connorcolesmom.
• This won’t take a minute. via Miss Cellania.
• People Watching in Lipscani via Writers Bloc.
• A Good Deed via My Boyfriend is a twat.
• Corporate do-gooding: Vote for the best ideas that American Express is sifting through via Religion Blog: Dallas News.
• Please consider voting via Living in shkoder Albania.
• Banner via Andres V.
• Help Save the Lives of Malnourished Children via Progressive U.org.
• International Medical Corp via Jaden’s Journal.
• We Get Stuff via Winds of Change.
• International Medical Corps, Saving the Lives of Malnourished Children via Art of the Possible Online.
• Banner via Postcards From Across the Pond.
• Another AmEx Submission… via Fat Doctor.
• Up to 5 million children a year die of malnutrition – with one mouse click, you can help via Shakesville.
• Help International Medical Corp Save Starving Child With Just One Click via William K. Wolfrum.
• International Medical Corps Needs Your Vote via The Rotten Word.
• Give ‘em a vote via Army of Mom.
• Int’l Child Relief NGO Needs Our Votes…1.5Million At Stake via The Democratic Daily.
• Members Project by AmEx is amazing. Vote to send their money to help children here. via Craphammer.
• Reaching Out in the Love of Christ via The Day of the Lord.
• Do you Hear the Cry? via Christs Redeeming Passion.
• Compassion that makes a Difference. via Passion that Redeems.
• The Greatest Gift is Love via About the Father’s Business.
• Making a Difference via Redeemed by the Passion of Christ.
• Be a Light that Makes a Difference via Life in Christ.
• Saving the Lives of Malnourished Children via What’s a Delmer Look Like.
• banner via The Legless Blog.
• Contribution to a Noble Cause via Aa..Ha [Thinking Inside The Blog!].
• Help International Medical Corps Earn $1.5M via Turning Left.
• Help International Medical Corps Earn $1.5M via eNews Park Forest.
• They Need Your Vote … via Freaked Out Fathers.
• posted widget via Albtranslator.
• Please check this out via Braveheart Does the Maghreb.
• Saving the lives of malnourished children via Tongue and Cheek.
• American Express’ Members Project International Medical Corps via Sugar and Spice.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Budget Nomad – US Ex – Pat on the Move.
• Vote for International MedicalCorps to Help Children in Need. via humorgrafe .
• Voting for International Medical Corps via Tall Skinny Kiwi.
• Revealing myself as a LOTR nerd via Journey Mama.
• Thank You for Blogging About International Medical Corps! via Chris Abraham Because the Medium is the Message.
• Dora, the sheep droppings explorer via The French Mountain Dweller.
• Int’l NGO Needs Our Help To Win $1.5 M For Starving Children via Daily Kos.
• Thank You Bloggers for Blogging about International Medical Corps via Memes.org.
• Thank You International Medical Corps Bloggers via Abraham Harrison.
• “Vote for International Medical Corps to Help Children in Need” via Ben Heine.
• Feeding Hungry Children via Kuru Lounge.
• Your click could mean $1.5 million for malnourished children around the world via Pirate Pappa.
• One Click to Save Lives via So a Blonde Walks Into a Review.
• Members Projects via OBVI.
• With One Click You Can Save Thousands Of Malnourished Children via Blogher.
• Help International Medical Corps Feed Hungry Children via Chrisfernando.net.
• Thursday, September 25, 2008 via Island In the Pacific.
• Your click could mean $1.5 million for malnourished children around the world. via Fresh Motivation.
• Click for $1.5 million – A win-win-win situation via Stet.
• Vote to make a difference via Onlinefundraisingblog.
• Something About Saving Lives? via NDAGHA.
• Click to Donate via More Than An Army Wife.
• Saving the Lives of Malnourished Children via The Existential Lip.
• International Medical Corps via Backyard Missionary.
• International Medical Corps Matched with Top 25 American Express Members Project, ‘Saving the Lives of Malnourished Children’ via Bio-Medicine.
• Time is Running Out!!! via Pre School Mama.
• “The International Medical Corps: Please Consider This Good Cause” via Working With Word.
• Saving the Lives of Malnourished Children via javajive.
• Things I should have avoided whilst pregnant via Whitterer on Autism.
• American Express Members Project: Join me in voting for the project, “Saving the Lives of Malnourished Children.” via Make College Pay Off.
• Interested in Saving a Child From Malnutrition? via Reservoir.
• Go Vote for the International Medical Corps via Christian Spirituality w/ Edges.
• Vote for the International Medical Corps! via Understanding The Psychology and Effects of Abandonment Issues.
• International Medical Corps via Stories on Malawi.
• The Least of These via Paravanes: Christian Meditations .
• Vote to help feed hungry kids! via Happy at HFC.
• Please support International Medical Corps and help feed hungry children via The Sreisaat Adventures in cambodia.
• Tela’s Finds via Working Moms Against Guilt.
• Save Lives with Your Vote via Servant of Chaos.
• FYI via Left of Centre.
• International Medical Corp via Desert Phoenix.
• sidebar via Pardon Me For Asking.
• One Day Left – the AMEX Members Project via A Mom a Blog and the Life In-Between.
• widget via Psychiatryforpublic.
• sidebar via Tamil Newsfeed.
• Help Save the Lives of Malnourished Children via Progressiveu.
• A Little Charity Is All It Takes. via Anchor Rising.
• When Snark Just Isn’t Enough via World-O-Crap.
• International Medical Corps via Portrait of a Writer.
• The Members Project via Earnest Parenting.
• Vote to Feed Hungry Children via Looney Bin 4 Sure.
• American Express Members Project via Big Blueberry Eyes.
• Vote Now!! Saving the Lives of Malnourished Children via Lost Girl’s World.
• International Medical Corp Matched… via Chris Zenzine.
• We get letters via Skippy the Bush Kangaroo.
• Just a Note via Code Yellow Mom.
• International Medical Corps – Saving the Lives of Malnourished Children via Awakening To Enlightenment.
• Save the Lives of Malnourished Children via Contented Woman.
• Beyond THE FUTURE: International Medical Corps via Beyond Understanding .
• Beyond THE FUTURE: International Medical Corps via Publishers Marketplace.
• Banner via Arwin Soelaksono .
• Vote to Help Feed a Hungry Child! via Three P’s in a Pod.
• I get mail — worthy causes via The Reaction.
• I get mail — worthy causes via Newshoggers.
• I get mail — worthy causes via The Impolitic .
• Vote to Help Hungry Children via Dad Talk.
• Social Media News Release via Nandigram United.
• IMC project: Saving the lives of malnourished children via Motherscribe.
• Nobody likes to go hungry – especially kiddos. via Jelly Mom.
• HELP FEED CHILDREN via Smart Christian.
• International Medical Corps via Mama Speaks.
• International Medical Corps–Saving the Lives of Malnourished Children via This Mom.
• I don’t usually do this, but… via Non-Essential Equipment.
• Before I Forget (Again) via Drye Portents.
• Haiti Update via Gonna Make a Change.
• Vote to save hungry children! via Make it Happen.
• Please vote via All 4 My Gals.
• Att: American Express Card holders via Writers Bloc.
• Hey..Vote Again via ZenZine.
• Vote For These Guys and Save Some Children via Intuittech.
• Widget via The Disenchanted Forest.
• Vote for the International Medical Corps! via understanding the effects of unresolved abandonment issues.
• Help the International Medical Corps Feed Hungry Children via Danny Fisher.
• Help Save the Lives of Malnourished Children via Progressiveu.
• Saving the Lives of malnourished children via The French Mountain Dweller.
• Last chance to Save The Lives of Malnourished Children via Simple Green World.
• International Medical Corps’s Good Deeds Triumph!! via Three P’s in a Pod.
• Saving the Lives of Malnourished Children – NEWS FACTS via Ontario.
• $1.5 Million For Malnourished Children Around The World Possible – Your Vote In The American Express Members Project Could Help This Happen via Medical News Today.
• International Medical Corp Vote Now! via Holly’s Fight for Justice.
• International Medical Corp Vote Now! via Holly’s Fight to Stop Violence.
• International Medical Corp via Jakartass.
• widget via Andres V.
• widget via Que es El Testamento Del Paisa?.
• Part II Vote to Help Hungry Children via Dad Talk.
• Continue Saving the Lives of Malnourished Children via What’s Delmer Look Like?.
• Sharing Saturday – Bloggers Rule! via My Life as a Hot Professional.
• Banner via Earnest Parenting.
• International Medical Corps needs your help via Sociolingo’s Africa.
• Food Charities via Grasshopper New Media Presents….
• That good deed that some of you did …. via My Boyfriend is a twat.
• Saving the Lives of Malnourished Children via Paravanes: Christian Meditations .
• Giving back to Africa via Africa Safari Blog.
• Can Social Media Make the World A Better Place? via Digital Podcast.
• Vote to Feed Hungry Children via South Africa.
• Members Project Submissions Due 8/19 via The Drew Blog.
• Help International Medical Corps Save the Lives of Malnourished Children via International Medical Corps.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham.
• Help International Medical Corps Save the Lives of Malnourished Children via Marketing Conversation.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Because the Medium is the Message.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Internet Analyst and Web Strategist.
• Vote AGAIN!!! for “Saving the Lives of Malnourished Children” via finding joy in Liberia .
• International Medical Corps needs your vote ! 4 days left “ via Ben Heine.
• International Medical Corps via Worldfoodvision.com.
• Calling All American Express Cardholders via Everything Finance.
• American Express Members Projects 08 via Ground.
• Its Easy to Make a Difference via Baer This In Mind.
• Hello guys! via Halo Scan.
• Help Feed Hungry Children! via Friends of the World Food Organization.
• International Medical Corps now in American Express Members Project Top 5, Vote Today via Yubanet.
• American Express Members Project Contest: Support the International Medical Corps via The Human Trafficking Project.

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

The International Medical Corps and my team have been working on winning $1.5 Million dollars through American Express’ Members Project. IMC needs to be in the top 5 in order to win. Please check out the Member Project page, Saving the Lives of Malnourished Children, and then please vote.  I would like to personally thank each and every one of you who have blogged about the issue and about the contest — see below:

• Help Feed Hungry Children via Danny Fisher
• Help Save Kids via Three Sons and a Princess
• Seeking $1.5 million to feed malnourished children via Bearing Drift
• International Medical Corps Matched With Top 25 American Express Members Project, via The Colombo Times News Blog
• Altruism – For Whose Sake? via Jakartass
• Cast a Vote, Help Save a Child via The Blog That Ate Manhattan Goes to Italy
• Saving the Lives of Malnourished Children via Here There and Everywhere
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Samotalis
• International Medical Corps responds to the food crisis with emergency nutrition programs food relief aid agricultural assistance and training via Fight to Stop Violence
• Calling All American Express Card Members via All 4 My Gals
• Russia using cluster bombs and humanitarian efforts for children… via Glass City Jungle
• I’ve got this via E-Mail To Publish on this site, For the sake of children via The Triple Gem!
• In This Election, The Winners are the Children via The Blog That Ate Manhattan
• International Medical Corps via Christefideles
• saving malnourished children via Lotusinthemud
• Help Save the Lives of Malnourished Children With International Medical Corps via Myrtus
• Saving the Lives of Malnourished Children via Ontario
• International Medical Corps via Sakshum…cultivating dreams
• International Medical Corps via Jumping Monkeys
• Banner on Site via Nerds Eye View
• Fabulicious Friday #26 via cookienotes
• Sharing Saturday – AmEx and Int’l Medical Corps via My Life as a Hot Professional
• Cause Everyone Needs to Eat via Grassroots Activism
• International Medical Corps via Yoga and Judaism Center
• Radyo Inteligentaindigena-09-20-2008 via Inteligentaindigena Novajoservo
• Help IMC save the lives of malnourished children in Africa! via A Romanian in Africa
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via The Cogitamus Blog
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via litbrit
• Do the right thing via Bloody Brilliant
• Let None Go Hungry via Pipecleaner Dreams
• Click to Help Malnourished Children! via A Red Thread Connection
• Tweet via Bloggapalooza
• Here’s Something Cool via Cool Mom Picks
• A Different Vote: Saving the Lives of Malnourished Children via Sexy Spanish Club in Buenos Aires
• Saving Lives for Malnourished Children via Connorcolesmom
• This won’t take a minute. via Miss Cellania
• People Watching in Lipscani via Writers Bloc
• A Good Deed via My Boyfriend is a twat
• Corporate do-gooding: Vote for the best ideas that American Express is sifting through via Religion Blog: Dallas News
• Please consider voting via Living in shkoder Albania
• Banner via Andres V
• Help Save the Lives of Malnourished Children via Progressive U.org
• International Medical Corp via Jaden’s Journal
• We Get Stuff via Winds of Change
• International Medical Corps, Saving the Lives of Malnourished Children via Art of the Possible Online
• Banner via Postcards From Across the Pond
• Another AmEx Submission… via Fat Doctor
• Up to 5 million children a year die of malnutrition – with one mouse click, you can help via Shakesville
• Help International Medical Corp Save Starving Child With Just One Click via William K. Wolfrum
• International Medical Corps Needs Your Vote via The Rotten Word
• Give ‘em a vote via Army of Mom
• Int’l Child Relief NGO Needs Our Votes…1.5Million At Stake via The Democratic Daily
• Members Project by AmEx is amazing. Vote to send their money to help children here. via Craphammer
• Reaching Out in the Love of Christ via The Day of the Lord
• Do you Hear the Cry? via Christs Redeeming Passion
• Compassion that makes a Difference. via Passion that Redeems
• The Greatest Gift is Love via About the Father’s Business
• Making a Difference via Redeemed by the Passion of Christ
• Be a Light that Makes a Difference via Life in Christ
• Saving the Lives of Malnourished Children via What’s a Delmer Look Like
• banner via The Legless Blog
• Contribution to a Noble Cause via Aa..Ha [Thinking Inside The Blog!]
• Help International Medical Corps Earn $1.5M via Turning Left
• Help International Medical Corps Earn $1.5M via eNews Park Forest
• They Need Your Vote … via Freaked Out Fathers
• posted widget via Albtranslator
• Please check this out via Braveheart Does the Maghreb
• Saving the lives of malnourished children via Tongue and Cheek
• American Express’ Members Project International Medical Corps via Sugar and Spice
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Budget Nomad – US Ex – Pat on the Move
• Vote for International MedicalCorps to Help Children in Need. via humorgrafe
• Voting for International Medical Corps via Tall Skinny Kiwi
• Thank You for Blogging About International Medical Corps! via Chris Abraham Because the Medium is the Message.
• Dora the sheep droppings explorer via The French Mountain Dweller.
• Int’l NGO Needs Our Help To Win $1.5 M For Starving Children via Daily Kos.
• Thank You Bloggers for Blogging about International Medical Corps via Memes.org.
• Thank You International Medical Corps Bloggers via Abraham Harrison.
• Vote for the International Medical Corps! via Ben Heine.
• Feeding Hungry Children via Kuru Lounge.
• Your click could mean $1.5 million for malnourished children around the world via Pirate Pappa.
• One Click to Save Lives via So a Blonde Walks Into a Review.
• Members Projects via OBVI.
• With One Click You Can Save Thousands Of Malnourished Children via Blogher.
• Help International Medical Corps Feed Hungry Children via Chrisfernando.net.
• Thursday September 25 2008 via Island In the Pacific.
• Your click could mean $1.5 million for malnourished children around the world. via Fresh Motivation.
• Click for $1.5 million – A win-win-win situation via Stet.
• Vote to make a difference via Onlinefundraisingblog.
• Something About Saving Lives? via NDAGHA.
• Click to Donate via More Than An Army Wife.
• Saving the Lives of Malnourished Children via The Existential Lip.
• International Medical Corps via Backyard Missionary.
• International Medical Corps Matched with Top 25 American Express Members Project, ‘Saving the Lives of Malnourished Children’ via Bio-Medicine.
• Time is Running Out!!! via Pre School Mama.
• The International Medical Corps Please Consider This Good Cause via Working With Word.
• Saving the Lives of Malnourished Children via javajive.
• Things I should have avoided whilst pregnant via Whitterer on Autism.
• American Express Members Project: Join me in voting for the project Saving the Lives of Malnourished Children via Make College Pay Off.
• Interested in Saving a Child From Malnutrition? via Reservoir.
• Go Vote for the International Medical Corps via Christian Spirituality w/ Edges.
• Vote for the International Medical Corps! via Understanding The Psychology and Effects of Abandonment Issues.

Also, please let me know if I missed your post in the Chris Abraham comment area — and if you want to post about the contest and the issue, please feel free and pop the URL into the Chris Abraham comment section and I will add you and thanks in advance!

If you need more information, please check out our informational page, International Medical Corps Matched With Top 25 American Express Members Project, “Saving the Lives of Malnourished Children”

Thanks to all of the folks who have written about the use of cluster bombs and cluster munitions in Russia and Georgia:

• Re: Vast Write Wing – August 2008 by Lynn via The Vast Write Wing.
• Russia Has Dropped Cluster Bombs on Civilians by Gary via Turning Left.
• Russia Has Dropped Cluster Bombs on Civilians by Gary via Turning Left.
• The war comes to civilians… c’est terrible! by Chuck via From my position…on the way.
• Russia is Using Cluster Bombs by John via Shuck and Jive.
• Cluster bombs, lets support a ban on them by Shekhar via Shekhar Kapur.
• Russians Dropping Cluster Bombs Too; CNN REJECTS INCONVENIENT FACTS by Danny via News Dissector.
• Cluster Bombs put children and civilians lives at risk in Georgia by Andrew via Movedmountains.
• Russia Used Cluster Bombs in Georgia by John via PA Progressive.
• I Will Not Be Broken by Kelly via Don Mills Diva.
• I Will Not Be Broken book giveaway by Michelle via Big Blueberry Eyes.
• Russia, Georgia and South Ossetia – Survivor Corps by Lee via Better Communication Results.
• Spread The Word by Gargi via Heart Crossings.
• reality by Kyra via This Mom.
• Survivor Corps Criticizes Russia’s Use of Cluster Munitions on Georgian Civilians by Adam via Independent Media Center.
• Survivor Corps. Rise Above. Give Back. by Nicole via All 4 My Gals.
• From serious to silly by Heidi via Butterfly Mama.
• Alarming news about Russia’s use of cluster bombs by Rich via Rich Patrick.
• America’s Strategic Blunder in Georgia and the Death of the Rose Revolution by Joshua via Washington Hotlist.
• What’s Behind Russia’s Invasion Of Georgia? by Joshua via Washington Hotlist.
• Russia accused on cluster bomb use in Georgian republic by Simon via Simon Barrow’s Blog.
• Cluster Bombs. by Gary via A Bump in the Road..
• Survivor Corps Criticizes use of Cluster Munitions in Russia Georgia Conflict by Peter via Ontario.
• Late Night Update by Brian via Political Action.
• War on civilians by Philip via Shakespeare’s Sister.
• Feeling Funk-y by Tonie via Army of Mom.
• Jerry White: The use of Cluster Bombs in the 21st Century by Sequoyah Kofi Ade via Inteligentaindigena Novajoservo.
• Survivor Corps, Cluster Bombs, and Me by Gary via Gary Presley.
• Cluster frack by Erik via Gristmill.
• Survivorcorps and Ban Cluster Bombs by Steve via Yoga and Judaism Center.
• Ban all Cluster Munitions by via Peace Garden.
• Bomblets Again by Michael via Cobb.
• I Will Not Be Broken by Sue via Praise and Coffee.
• From Survivor Corps by Lori via My Life as a Hot Professional.

The gang from Survivor Corps thanks you for your passionate responses — and there are more coming in every day!

Please join others from around the world by signing the People’s Treaty to say that YOU want to ban cluster bombs forever. Your Senators must tell the military to stop using cluster bombs, and your Senators like hearing from people like you! Tell your Senators to ban cluster bombs.

I worship Hill Holliday. They have their required Flash “brand presence” with all the fancy “interactive” requirements, and that takes up 800×600. Were that all, I would blanch and spit on the ground.

I hate Flash because I am highly textual. So, go to Hill | Holliday and then… wait for it … scroll down. Yes, the entire Hill Holliday corporate site is a simple header on the top of a powerful and admired blog. A powerful and admired vertical and industry blog. Brilliant! Bravo!

Here’s why this is all so important: Google and the other search engines don’t see Flash-based sites: they’re invisible. Read this…

Make Your Invisible Graphics-Intensive or Flash Site Highy Visible to Google

Chances are that your corporate website is beautiful and expensive. Beautiful websites tend to be rich in graphics, images, photos, and Flash content. They also tend to be shallow with few pages and very little copy. Sites like this are almost impossible for Google to find. If Google can’t find you then neither can your customer. Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.

There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density?? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.??

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.??

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.?? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.

Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability?? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:

1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.

Make Your Invisible Graphics-Intensive or Flash Site Highly Visible to Google

Until now. This article helps you turn your invisible corporate website into a high-profile and highly-effective medium for communication.

This article is designed to help you turn your stealth website into a big, loud, impressive, bomber of a website with plenty of payload capacity, the payload being your company, your message, your products, your services, and your story.

Corporate websites that are highly graphics-intensive or are built using Macromedia Flash or Shockwave rich content are pretty much invisible to every search engine because search engines want nothing more than lots and lots of descriptive and rich content. In general, the prettier the site, the more impossible it is to actually find unless you know just where to look.

Websites are delivery vehicles and their payloads are your company message, your products, your services, your brand, your culture, and your story. Is your company website an F-117 stealth fighter, only visible to people who know where to look and only carrying a small payload, or is your company a C-130 Hercules, filling the sky with its size and noise and carrying a massive payload.There are some important things to consider when optimizing a web site for search engines, using Google as the gold standard. SEO requires three things, two of which most web developers and companies do good jobs: rich textual title content, rich textual metadata content (in the form of meta tag keywords and description), and rich body textual content.

Most websites suffers from a strong lack in rich body textual content because they are in general built like brochures: very shallow and very graphical. Sites that rely heavily on either image files or Flash content suffer disproportionately when it comes to search engine ranking. Why?

Because search engines can only index the content that web sites offer them and the only content that the search engines can use is plain text. Although handsome, graphically-rich sites don’t have either the diversity or the sheer volume of keyword phrases that text-rich sites have. In addition to pure volume, search engines also need to find all keyword variations of your service – all variations of the service that your potential clients might use. Search engines also care about what is called “keyword density??? which means that the most readable of copy isn’t necessarily the most findable.

Keep Pronouns to a Strict Minimum

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.???

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.???

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorithms. Of course, I am exaggerating in order to make a point. I removed all the pronouns and made sure that everything is completely contextualized – not for your visitors, but rather for the search engines.

For my example, I made sure that there was a broad diversity of all the ways people might search for this content. In addition, I made sure that I also mentioned all the buzzwords and key terms that I could imagine. Brainstorming with your sales and communication team or looking at the kind of words and wording your competitors use is always a great idea.

The Controversial Image ALT Tag

Although there is much debate over whether Google pays any attention to ALT tags for images, I always recommend adding ALT tags to all image files, even when the web page is made up of a “sliced image.??? The only ALT tags that exist are usually in the banner of the site. No other parts of a highly graphical or flash-based main page are usually textualized using image ALT tags.

Your company slogan, tagline, phone number, guarantees, products, services, the menu choices (navigation) should be included in the image ALT tags. Even if Google doesn’t care about ALT tags like the rumors say, the site will be way more navigable, especially to the blind and seeing impaired – and don’t they deserve a break? don’t they need your services, too?

Google’s “Eyes” Focus on Where Your Eyes Do

Google give favor and weight to headers and emphasized text. No matter what anyone says, Google cares about formatting. Strong, Bold, Emphasized, Italicized, and Hyperlinked text is favored by Google. Also, Google looks at header tags, too. Header 1, Header 2, Header 3, and Header 4 are important to use. This is especially important because when the same desigers who have you that “sliced” graphics-based site, they might have designer the CSS style sheet without concern for these thing. CSS styles can change the look of regular HTML tags as easily as they can customized DIVs, SPANS, and STYLES.

Corporate Blogs

Corporate blogging is essential to the growth of online properties for a number of reasons, including access to the blogosphere and its interested and passionate community of bloggers and blog-readers. Blogs offer built-in useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, a richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with said blogosphere, current, and future customers.Since potential and future clients are clueless as to how the company works, how you have grown the company, why you chose to go into this business, and what your vision is, this is a great opportunity to share yourself as the owner, as someone who has his finger on the pulse, and also to directly respond to the curious and the unconvinced. It would also allow you to accept and then publish shameless testimonials from real fans like me. It would also allow you to publish any and all positive or neutral mentions (testimonials or otherwise) about the blog or your official corporate website.

Corporate Blog as SEO Strategy

The Search Engine Optimization of your official corporate website will aid in the site’s “findability??? in Google, MSN, and Yahoo!. There are other things that Google and the other search engines consider in addition to the textual completeness of the entire web property. The most important are the depth of the site (more pages are better), number of links and interlinks to and from the site (can be within the same site), and the frequency with which the site gets updated. A traditional corporate web site is shallow, poorly-linked (especially to external sources) and can oftentimes go for months without being updated. If Google can figure out that your site isn’t changing, it passes it over for constant indexing. It does this because Google has a finite number of resources and will revoke any resources it can in order to preserve them. Since the Internet is vast, Google give priority to web sites and web pages that are constantly-updated such as blogs. Blogs are constantly-updated, deep, many-paged sites that are constantly being updated and constantly being spidered by search engine robots.

Corporate Blog as Community Outreach

No matter how many cool offers there might be online and no matter how much of a your company’s products and services might be, a real angle in the entire blogosphere and blog world is in not only letting your service speak for itself but also that people are even more attracted to story, personality, and the behind-the-scene experience of both the people who run companies and their clients than they are to the services themselves. If you have the time, passion, and wherewithal to put the time and energy into really reaching out to the blogosphere and the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by just building a relationship with the blogsavvy, wealthy, young, and the professional – people with money, in other words. These types of people, 25-45, are the same sort of people who spend a lot of time reading blogs.

Blog Community Outreach

One powerful technique for building community on blogs is to first find a compelling item about your industry, products, and services then search for the blogs that are already talking about it on Technorati. It is much easier to message on blogs that are already having friendly conversation.

Technorati as Strategic Tool

Spread the word online: People are already talking about how busy they are, how awful their places look, and so forth — tell them about your company, your culture, your history, your story, your products, and the services you offer – and do it openly and honestly and place your own name, your own email, and either the URL of your web site or the URL of the blog itself. Here’s how:1) Go to Technorati.com, a blog search engine.

2) Type in one or more of the keyword phrase in your Meta Tag keywords

3) Go to the blogs that are talking about your company, industry, products, and services

4) Where appropriate, leave a short note about your company or your corporate blog

5) Come back the next day (or as often as you can) and do the same thing but be sure to follow-up with the conversation because dropping a message without coming back is considered spam and in the blogosphere, an ounce or prevention is worth a pound of cure.

Submit your Blog and Website to Search Engines

I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

The Services You Might Want to Employ

Although I have not used the services, one respectable way of increasing your link popularity and prestige in Google is to use a service like Text Link Ads. What Text Link Adss offers is a link-buying service that does double-duty. The double duty is as follows: in addition to creating clickable links on the popular sites that can choose and afford, it will also allow you to legally create Google bombs that will heighten the probability that your company website or your corporate blog will turn up when people search for your company, your industry, your market, your products, and your services.

Employing “localized” Google AdWords, content-based Google AdWords, and search-based Google AdWords is a no-brainer. There are other advertising solutions available now, including finding the advertising networks that might be placed on some of the blogs you find the most focused or relevant, including BlogAds, etc.

Okay, I hope that helps. I am tired of writing but if you have any more questions, please feel free to ask me questions below in the comment section and I will both answer them and also use your questions, comments, feedback, and suggestions to fuel future articles.

Control Your Google Listing

I control all the aspects of the following return — title and description (and maybe even placement). You should too!

How did I do that? Well, I just wrote some code and pasted it into my blog template, above the opening tag, between the and tags. Simple but mightily effective!

Holler!

If you optimize your blog you can control the way Google shows your site to the world.

Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags.

If you want to see what meta tags I use, they’re listed at the bottom of this article. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

(For you newbies, the meta tags all go within the header tags in your blog template. So you will need to do some template editing.)

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Quick Blog Search Engine Optimization Tips You Can ControlGoogle, Yahoo!, and MSN already love you, blogger, so just write, write, write. If you have more time and an inclination you can continue reading.

Without doing anything to your blog, you have an advantage which is lots and lots of text that is generally topic-centric and frequently updated. You are already ahead of the game. Add to that that Google loves you and cares about keeping up with the blogosphere and you can safely stop reading now and be fine. Just make sure you write something twice a day.

Although the most important part of SEO is getting Very Important People to link to you, there is a lot you can do on your own that I will go into below (I also go over how I think Google works in How Google Probably Ranks Your Site in My Opinion).

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Third, optimize your blog as though it were a traditional website. Be sure to add a “description” meta tag as Google uses it in search returns (and you can control Google’s description of your site). If you don’t want to top there, you can continue with the whole lots of meta tags. I will paste my tags at the end of here for you to enjoy. Also, make sure you give “alt” and “title” tags to all of your images and “title” tags to all of your links.

Four, find a Google Sitemap plug-in and use it.

Five, submit your blog as though it were a traditional website. I personally use Dynamic Submission, but there are a bunch. Web Position Gold is another fave. I choose Dynamic Submission because it allows me to spider my entire blog to within an inch of its life and then submit not just the site’s arteries but also all the way down to the site’s villi as well. In my opinion, search engines are lazy. They have only so many resources and so many nanoseconds in the day. They need to put first things first. So what I do before I spider the blog is set the index page of the blog to view 365-days of posts, or maybe a bunch of weeks, so that I can spider most of the blog from one “Import from Web.” When the import is complete, I change it back to showing only the last 7 days. I even maintain a separate box on which to host the Dynamic Submission tool because it’s such a processor hog. And then let it go. Seems to work like a charm. Why? Well, not because I am doing anything unseamly but rather just because Google and the rest sometimes miss something and I want to make sure that all the engines get everything. Every little dumbass link.

Six, make sure you use a ping server. If you don’t know a thing, start with filling out Pingomatic as best you can. That should be good enough for now. Blogger and WordPress.com offer a checkbox you can use to send out the ping. You can probably build it into your submission using the WordPress “Update Services” under Options/Writing, then scroll down. On MT it’s in Settings/New Entry Defaults/Publicity/Remote Interfaces. I use a long list that I will post under the Meta Tags below:

Ping Server List for ChrisAbraham.com

http://www.blogshares.com/rpc.php

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://blog.goo.ne.jp/XMLRPC

http://bulkfeeds.net/rpc

http://coreblog.org/ping

http://effbot.org/rpc/ping.cgi

http://ping.bitacoras.com

http://ping.blo.gs

http://ping.cocolog-nifty.com/xmlrpc

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://rpc.pingomatic.com

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.a2b.cc/setloc/bp.a2b

http://www.blogdigger.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping(I was Inspired by BBC’s More Blog Search Engine Optimization Tips and Tricks)

What is a Ping Server?

Whenever you post a new entry to your blog I am pretty sure you tell all your friends. It is also important to tell blog search engines and news aggregators so that they too can check out all your new content. Telling them you have fresh content is called pinging them.

According to the definition on Feedster, “A ping server is a bit of software infrastructure, a server program to be specific, which lets a feed tell us ‘I’ve just updated; please index me now.’ What it receives is a small tidbit of information from a blogging or publishing tool which is called a ‘ping’. Hence the name.”

The simple solution is to make sure you visit Ping-o-Matic every time you publish a new blog entry. I have already published a comprehensive list of available ping servers and I will discuss other solutions in future articles.

Depending on which blog service or which blog software you use, there are simple ways to automate the act of pinging all of the ping servers.

I plan to delve much more deeply into this very very soon.

Search Engines Favor RSS Feed Supported Sites

To paraphrase Lee Odden, “RSS feeds get blogroll, inclusion in RSS directories assist with link popularity, Updated RSS feeds are indexed more frequently, RSS output contributes to your freshness, The format of most RSS feeds provides content that’s easier for search engines to understand.”

Basic SEO for Bloggers Comes a Little Short

Thanks to Darren for the link to Basic SEO tactics for bloggers. That said, it is too basic.

It doesn’t talk much about SEOB (Search Engine Optimization for Blogs) so much as just how to architect your blog. There are so many other tips and tricks.

I am opening up a text page right now to start writing my own Basic SEO for Blogs because if I am going to tell you that this article is severely limited, I had better suggest something better, right?

I Have Power Over Algorithmic Search Engines

“Some time ago, I realized that I have power over google, yahoo and other algorithmic search engines. I can choose words and phrases. And then I can get top ranking for those words in search engine results.” Me too, and I couldn’t say it better myself. PC4Media via ProBlogger.

How Google Probably Ranks Your Site in My Opinion

Google indexes web pages and then ranks them based on three distinct and equally-weighted aspects.

The first aspect is a trinity which is based on the content of each page: page title, page description and keywords (meta tag data), and page full-text content. A page that has similar content wording (and density) is considered to be legitimate. If a web page has all three components it generally a reliable resource.

The second aspect is that Google favors web sites that are continually-updated; therefore, a blog is always indexed more often and considered more timely than a static “brochure” web site.

The final and most-important aspect Google uses to favor (and thus rank higher) web pages is each page’s (and site’s) link popularity. Link popularity is basically how many other sites link back to a site; in addition, Google goes one step further and considers a number of things to insure that the link popularity isn’t abused: prestige.

If an old, high-prestige, high link-popularity web site (or sites) links to a site, it is more beneficial to the site’s link popularity than if a host of insignificant sites link to a site. Old, popular, and well-trafficked sites always lend their prestige to the site to which they link.

The three taken together result in the ranking of the site based on a typical Google keyword search.

You need the content (flash-based and highly graphical pages without well thought out meta tags are virtually invisible to Google), you need the link popularity, and when it comes to it, you need to have new content to show up in the top-ten on Google.

A popular upstart blog or message board can oftentimes achieve better ranking than a big corporate website, especially if that website is new or has changed the architecture of its website recently (Google considers the sudden and complete change of the architecture and file-structure of a web site really fishy).

Never Use Pronouns When You Blog

First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms.

To illustrate the first two points, I will take a bit of copy and optimize it for search engines and their love for keyword density. Instead of this:

“Viral marketing is now an essential strategy for every firm. It has become as essential to small and large firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, it has become amazingly efficient: all you need is a laptop and a compelling message.”

Try this:

“Viral marketing is now an essential marketing strategy for every marketing firm. Viral marketing, also known as relationship marketing, buzz marketing, word-of-mouth marketing, conversational marketing, and passion marketing, has become as essential to small and large marketing firms alike, both for its relative affordability and its potentially high effectivity. With the advent of the Internet, viral marketing has become amazingly efficient: all you need is a laptop and a compelling message.”

Yes, you’re appalled by its inefficiency and wordiness. Your boss would never approve, nor would your writing coach. Tough. This is not about winning the PEN/Faulkner, its about arousing Google’s algorythms.

Invest in Google Sitemap as a Tool for SEO Analysis

Investing in Google Sitemap is worthwhile. For example, the top search query for chrisabraham.com is ladder theory and the top search query click is nicole richie diet.

Brand Protection on Blogs

Andy Sernovitz is spot on when it comes to how to control and manage brand online, especially when it comes to online brand protection.

It boils down to this:

Blog search engines such as Technorati, Feedster, and BlogPulse only really care about the last word. If you can reply to a negative, hurtful, brand hit, then you can dominate the conversation and win the debate, in most cases.

Google cares about everything but the latest word isn’t always indexed yet, so therefore, in the world of Google, the better indexed site always wins. Learn about SEO and Google Sitemaps if you want to compete here.

You can’t control online conversation unless you participate. The only way to get indexed by Google or to show up on Technorati, Feedster, and BlogPulse is to be an online opinion leader who has a site that has made it out of Technorati, Feedster, BlogPulse, Yahoo!, MSN, and Google’s sandbox, and has an SEO and a Blog Search Engine strategy.

You have to initiate membership, become part of the conversation, build street cred, have an SEO and blog strategy, and become a respect online opinion leader before something goes awry.

To quote Mr. Sernovitz, , “you’ll never be able to control the blogosphere conversation. Don’t even try. You’ll never be able to manage your blog coverage like you manage the press. Don’t even try. But what you can do is participate, earn respect, and tell your story. Jump in, join the conversation, and be a part of it.“

This is my response to a very brilliant and spot-on article. I have nothing to say in contest to it, so stop reading me and go read WOM Tactics: Blogs are Upside Down.

From Wikipedia:

The Darfur Conflict is an ongoing conflict in the Darfur region of western Sudan, mainly between the Janjaweed, a militia group recruited from local Arab tribes, and the non-Arab peoples of the region. The Sudanese government, while publicly denying that it supports the Janjaweed, is providing arms and assistance and has participated in joint attacks with the group. The conflict began in February 2003.

The conflict has been described by the Western media as “ethnic cleansing” and “genocide.” In September 2004, the World Health Organization (WHO) estimated 50,000 deaths in Darfur since the conflict’s beginning, mostly by starvation. In October, the organization’s head gave an estimate of 71,000 deaths by starvation and disease alone between March and October 2004. While a recent British Parliamentary Report estimates that over 300,000 people have already died[1], the United Nations estimates that 180,000 have died in the past eighteen months of the conflict [2]. More than 1.8 million people had been displaced from their homes. Two hundred thousand have fled to neighboring Chad.

Although the large majority of resultant refugees are non-Arab black Africans fleeing Arab Janjaweed attacks [3], there are also Arab victims and non-Arab perpetrators. In addition, both sides are largely black in skin tone, and the distinction between “Arab” and “non-Arab” common in Western media is heavily disputed by many people, including the Sudanese government. Moreover, these labels have been criticized for sensationalizing the conflict into one of racial motivations, where some experts instead attribute the causes to competition between farmers and nomadic cattle-herders who compete for scarce resources. In reality, though differences in lifestyle, as well as Arab or non-Arab status seem somewhat superficial, they are the basis upon which the government has decided who shall suffer bombings, mass killings and systematic rape by its proxy militias. This violence has forced people to flee into the desert, on the order of hundreds of thousands. Accurate numbers of dead have been difficult to attain, due to the government’s efforts to cover up these atrocities.

In the summer of 2004, the U.S. Secretary of State, Colin Powell, travelled the refugee camps of Darfur with the Sudanese foreign minister. A team of American investigators stayed behind to interview people in the camps, and later, Powell testified before the U.S. Congress that genocide was being perpetrated in Darfur. The Sudanese government has denied claims that it is involved, though, Powell and his team found that the government is clearly and directly involved in committing the genocide. In addition to the Bush Administration, many others, such as Senator John Kerry also denounced it as a genocide. [4]

The UN, prior to the 2004 Indian Ocean earthquake, called the Darfur conflict the world’s worst current humanitarian crisis. However, intervention by the UN is unlikely as the governments of key members of the Security Council are pragmatically and ideologically constrained in their ability to respond to the conflict. The Russian government, with its weakened economy, struggles to meet its internal security dilemnas regarding its persistent border conflicts. United States force deployments in Iraq and elsewhere make intervention a difficult proposition. The United States also faces difficulty stemming from its commitment to the peace process ending the Second Sudanese Civil War, which it fears may be derailed. Finally, setting up No-Fly Zones is logistically difficult considering the remoteness of Darfur, the lack of infrastructure in potential airbase neighbors, and the issue of airspace rights for flyovers to Darfur from other neighbors.

Moreover, in both of these nations, along with Britain and France, a strong lobby exists opposed to intervention in countries whose internal strife is not clearly related to the nation’s own interest (America and France having suffered demoralizing losses in Vietnam, as well as in Somalia and Algeria, respectively). The lack of capable foreign peacekeepers during the Rwanda and Liberia crises is a more recent example.

Those who have committed war crimes and crimes against humanity in the region on all sides of the conflict will probably be held accountable. However, it is currently undecided whether prosecution will commence via the International Criminal Court, or via a provisional tribunal, such as the one used after the ethnic conflicts in Rwanda and in the Balkans. The Bush administration currently opposes the ICC option and supports the special tribunal mechanism.