Chris Abraham » authenticity

Erika Mauer Was My Neighbor in Berlin

Chris Abraham — Mon, 23 Mar 2009 16:26:39 +0000

Berlin is surely the coolest city on earth. Erika La Tour Eiffel (AKA Erika Mauer) was my next-door neighbor for a while in Berlin. She is an Objectum Sexual and here is her story! (You can watch all of the episodes here):

Don’t let the unique nature of her sexual orientation to turn you off to her. She’s a badass and have accomplished amazing things in her 37+ years. She is coo, she is creative, and she is unique, for sure! I like her, she’s cool and doing cool things and definitely living her life her way.

Erika “Aya” Eiffel is authentic, amazing, and a world-class Olympic archer and was trained in Japan in the art of the Samurai sword and was actually conferred a world title in Soga-Ryu iai-batto-jutsu, san-dan (3rd level black belt) in Toyama-Ryu iai-batto-jutsu, and san-dan in the Zen Nihon To-Do Renmei:

From Erika “Aya” La Tour Eiffel’s Bio
I always had a fascination for weapons. Strange you say? Strange enough, that it lead me to start martial arts. I wanted to learn to use the Japanese katana. My plight eventually took me to Japan to study with the true masters of Japanese sword fighting. A few years ago my back nearly won the battle but after seven months of rehab, I returned and won a World Title and became the youngest instructor in the art of Soga-Ryu iai-batto-jutsu. I continued my love of the Japanese sword and earned the rank of san-dan (3rd level black belt) in Toyama-Ryu iai-batto-jutsu and also achieved san-dan in the Zen Nihon To-Do Renmei. I know, I know, I need start a webpage just dedicated to my other life as a swordswoman in Japan!

How cool is that? Amazing! Well, it doesn’t stop there… Erika “Aya” Eiffel transitioned away from swordsmanship to becoming an Olympic archer using her beloved recurve bow, Lance:

Archer Spotlight on Aya La Brie By Steve Ross
Having only started her archery career four years ago in 1999, Erika “Aya” La Brie had a tremendous year competitively in 2004. She was part of the Women’s Compound Team that took home a gold medal and new world record at the World Target Championships in New York City this past July. At the NAA Nationals, she shot both recurve and compound taking 10th and third place respectively. Aya also shoots the modern Longbow, traditional Japanese bow and is skilled in martial arts. I managed to catch Aya during an archery “holiday” due to a mountain bike accident.
USAA: I heard you recently had a serious mountain bike accident. What happened and will it impact your archery plans for the rest of the outdoor season?
Erika “Aya” La Brie: Well, I prefer to commute on my mountain bike as a form of cross training for my archery and last Wed. was no different. I was crossing a street on the walk signal and a truck came from the outside lane and turned in front of me. He sent me sailing when I tried to veer and brake. I flipped twice and crashed in a heap in the middle of the street. He paused only long enough to see if I was alive and sped off once I sat up.
I ended up with three mashed ribs, elbows, knee and ankle and large scrapes on my back. Fortunately, I always wear a helmet, which cracked. Otherwise, I have no crippling injuries. However, it did put a damper on the IBO Worlds, which I had to fly to the next morning followed by a five-hour drive. I managed to shoot but was in a lot of pain the whole weekend. Since my return, my training has been put on hold for the next few weeks to let my ribs and knee heal. I have never taken more than two weeks off from training and will have to rely on mental imagery until I can shoot again. Mental training helped me earlier this year when I was hospitalized for two weeks. All the experience gained from this year will help put together a good regimen until I’m ready to hit the range again.
USAA: I’m glad you’re ok and will only need a short break. You have had a fantastic year; shooting on the women’s compound team that shot a new world record must have been great.
Erika “Aya” La Brie: “Fantastic year” is more of an understatement to describe the year I’ve had! I started archery with recurve in 1999 and shot for one year before an injury forced me to shoot with a release if I wanted to continue shooting. So I picked up compound and shot for a year until last year when my hand healed and I could shoot fingers again. I switched back to recurve and made the U.S. World Field Team and alternate for the World Indoor Team. However, after shooting the Vegas Shoot this year with compound and recurve I decided I wanted to shoot both bows for NAA ranking. I had already decided I would shoot both bows at the Target Nationals, so I needed to divvy out the USAT events between both to meet the requirements. Indoor Nationals was the first step for my compound and decided the AZ Cup would be the second. The rest of the season would be recurve. Famous last words…
USAA: Tell me about shooting at the World Target event; do you treat it any different than just a normal FITA event?
Erika “Aya” La Brie: I was still in a dream-like state when I arrived in New York after making the U.S. Compound Team. I never ever imagined I would win the FITA and OR at the Arizona Cup, Texas Shootout and Gold Cup! Now I was standing on the shooting line at the World Target Championships!
All my FITA’s up to that point, I had trained myself not to fear the consequences of my shooting because I shot only for me. If I shot poorly, surely I would not shrivel up and die. Now for the first time I felt the weight of being on a team and representing the USA. My teammates were all experienced veterans and after having some difficulties on the first day of the FITA, I was afraid I would not be permitted to shoot the team round as the coach and other members questioned my experience. I pushed myself even harder and achieved several personal bests in the FITA and the matches. Now I felt that I had to prove myself to my team and to my country. To my greatest relief, the coach chose me to be the starting shooter in the team round. Since I was a rookie and had no expectations other than to shoot my best, I feel very blessed that I share a world record and have a gold medal.
USAA: Did you do any special training?
Erika “Aya” La Brie: Two weeks prior to the World Target, I moved to the Archery International Training Center in Carbondale, Ill. I worked on my backup bow and practiced shooting matches and having to deal with equipment failure etc. Good thing because I had to use my backup bow for one of the team matches. But not all my training was for the Worlds. I also had to train for the ESPN Great Outdoor Games, which was held just prior to the worlds. The Games required a speed setup and also a considerably faster shooting style than I use for target.
USAA: I don’t know of many archers who in the matter of just a few years are competing at the level you are. Do you credit some of this to your background in martial arts?
Erika “Aya” La Brie: I have made two world teams in four years with two different bows. I guess it is not common, but I have always felt my archery was a continuation of the martial arts I started many years prior to picking up a bow and arrow.
USAA: From what I understand you were a serious student of Japanese swordsmanship and Kyudo (Japanese archery). Can you describe this training?
Erika “Aya” La Brie: When I started martial arts, I quickly realized that contact martial arts was not a field I should explore if I wanted to preserve my kneecaps. So it seemed reasonable that I should fall in love with weapon’s work. The Japanese sword became my top choice from an arsenal of amazing traditional weapons. Along with training to draw, block and cut, I learned the value of becoming “one with your weapon.” This approach to fighting is where I found the most valuable tool for the mental game I currently use. Being so in tune with my katana definitely facilitated my way to winning the World Cup seven years ago. The katana was not a choice weapon for women. The training was rigorous and dangerous as we used live blades and actually cut in practice. Ask me how dangerous someday!
When I started Kyudo, I found myself getting very frustrated because of a handicap in my right shoulder. Regardless of how much I practiced, my shoulder refused to relinquish the flexibility I needed for certain motions in the shooting sequence. I shot four hours every day on a rooftop range at a Shinto shrine in Kamakura with my Japanese bow (yumi). Six months later I beat my entire school at a dojo tourney. I also was the first female non-Japanese to be inducted into the Ogasawara School of Mounted Archery. However, I knew that the beauty that made Kyudo an art would never be found with the imperfections in my form. I never even cared if I hit the target. I only wanted to shoot with beautiful style and form. I most definitely credit my training in martial arts to my advancement in archery. My bow is NOT equipment but an extension of my own being, just as my katana and my yumi were. My form, also unorthodox in many ways, is a style of my own and one that I am committed to.
USAA: You shoot Olympic style recurve, FITA compound, and various traditional bows. As for tournaments, you participate in NAA, 3-D, FITA and NFAA. Am I missing anything?
Erika “Aya” La Brie: I am still new to 3-D but have competed in a couple ASA and IBO tournaments each. I would like to shoot more 3-D but most are on the other side of the Mississippi. Since moving to Colorado, I have enjoyed shooting in CSAA (Colorado State Archery Association) tournaments and have broken nine state records since last December with all three bows. I am also new to the NFAA this year and was surprised to find a whole different organization with a different approach to target and field shooting as compared to the NAA.
USAA: Do you find it difficult switching between styles?
Erika “Aya” La Brie: This is the most frequently asked question. I learned recurve from a coach in Japan, but I taught myself to shoot compound and recently, modern longbow. Strange enough, my styles are so different from each other that I do not find it hard to switch, even in the same tournament and on occasion, the same shooting line. I find it a challenge to shoot all three bows at the same event, kind of like an archery triathlon.
USAA: Do you have a personal coach?
Erika “Aya” La Brie: When I started recurve archery in April of 1999, I had a wonderful coach for six months: Tastuo Nobori. He was my only coach and was very strict about mental and physical conditioning. But the foundations that he laid, I still use today. I’ve never had a compound coach. I just wanted to continue shooting so badly that I figured out how by applying what I learned with recurve to compound.
USAA:What is your training schedule like?
Erika “Aya” La Brie: I try to shoot four hours every day with focus on repetition of my shot sequence. At the end of training I usually do stamina exercises with my bow followed by a short run. I also cross-train by riding 30-50 miles or more a week on my mountain bike. I also jog 5 miles/run, a couple times per week. Every night just before bed I take a hot shower and stretch for 20 min. NO exceptions! I also do a lot of visual training using former pressure situations as the model.
USAA: Would you like to mention anyone in particular for giving you support this year?
Erika “Aya” La Brie: I never dreamed I would have the support that I do in archery. My greatest being from the Lord above. My sponsors are TechnoHunt, Doinker, Sure-Loc, Golden Key Futura, Carter and Specialty Archery. I would like to thank Hoyt USA for making great compound and recurve bows.
USAA: What are your compound and recurve setups?
Compound: 60# Hoyt UltraTec XT3000 Cam 1½, Easton X-10 500 Spin Wings, SureLoc Supreme, Specialty Super Scope 6X, Doinker² Stabilizer,
Recurve: 44# Hoyt Avalon+ and FX Limbs, Easton ACE 570, SureLoc FITA Extreme

She is also on the 2009 National Team for Archery, Recurve Bow:

The 2009 Senior USAT Team includes:
Recurve
Men Women
Dan Schuller – Mercer, PA Karen Scavotto – Enfield, CT
Joe McGlyn – Floral Park, NY Erin Mickelberry – Bothell, WA
Jason McKittrick – Holton, IN Stephanie Miller – Naperville, IL
Dakota Sinclair – Ridgecrest, CA Lori Cieslinski – Howell, MI
Ted Holland – Westminster, CO Kendra Harvey – Rio Rancho, NM
Jake Kaminski – Edgewater, FL Erika “Aya” Eiffel – Suisun, CA
Timm Hines – Kent, WA Amanda Nichols – Cheyenne, WY
Tyler Domenech – Holtwood, PA *Jennifer Nichols – Cheyenne, WY
*Vic Wunderle – Mason City, IL *Khatuna Lorig – Los Angeles, CA

Here are some more newspaper articles you can check out:

Woman with objects fetish marries Eiffel Tower
Erika La Tour Eiffel, 37, a former soldier who lives in San Francisco, has been in love with objects before. Her first infatuation was with Lance, a bow that helped her to become a world-class archer, she is fond of the Berlin Wall and she claims to have a physical relationship with a piece of fence she keeps in her bedroom.
But it is the Eiffel Tower she has pledged to love, honour and obey in an intimate ceremony attended by a handful of friends.
She has changed her name legally to reflect the bond.
Before returning to Paris for her first wedding anniversary, Mrs La Tour Eiffel visits the Berlin Wall, where her affection for what many Germans see as a symbol of repression leads to an uncomfortable encounter with a member of the staff at the Checkpoint Charlie museum.
She explained that she feels an affinity with the wall: “I am the Berlin Wall. Hate me, try to break me apart, but I will still be here, standing.”

‘I married the Eiffel Tower’
Imagine a world in which people seem hostile while inanimate objects appear friendly – even affectionate. Imagine dreading the touch of another human but longing for a passionate encounter with a large public structure. This is the strange world of the “objectum sexual”– a group of people, mainly women, whose intimate lives revolve around objects with which they say they share romantic and sexual love.
As a documentary film-maker passionate about exploring psychological aspects of human nature, I have made films about bigamists, domestic violence and co-dependent anorexic twins. Modern society is a never-ending source of these stories. It is still exceptional for a father to lock up his daughter for 24 years in a cellar, but scratch the surface and it seems that good personal relationships are rare. To fill their emotional needs, people are increasingly turning to a variety of substitutes: from internet virtual reality and food to… well, objects.
On first meeting, Erika La Tour Eiffel appears extraordinarily ordinary. An ex-US Army soldier, the 36-year-old lives in San Francisco. She is also a former world champion in archery – propelled to success, she believes, by her love for Lance, a bow. She now claims to be married to the Eiffel Tower, following a ceremony with friends last year in Paris, at which she promised eternal love to the iron monument and changed her name legally to reflect the bond. “There is a huge problem with being in love with a public object,” she says sadly. “The issue of intimacy – or rather lack of it – is forever present.”

She is currently married to the Berlin Mauer, which is why her name has changed to Erika Mauer.

Aston Martin Revives the Lagonda (Really?)

Chris Abraham — Wed, 18 Feb 2009 18:47:41 +0000

Back in the late 70s and 80s, Aston Martin made a terrible mistake in a modern interpretation of the Aston Martin Lagonda from 1976-1989. It was the first modern Aston Martin. It followed the unfortunate trend in the 70s and 80s when European car makers tried to become more like American muscle cars and tried to appeal to the need of the power brokers of the 80s who wanted bigger, faster, shinier, and more powerful emblems for their wealth. The Lamborghini Countach, the Lamborghini LM002, the Ferrari Berlinetta Boxer, and this model of Porsche 911 are prime examples.

Well, according to Jalopnik, Aston Martin plans to revive the brand:

As rumored, Aston Martin is readying the Lagonda nameplate for an all-newGeneva Motor Show concept. The secret concept, previewing a new brand, is said to be a perfect blend of practicality and performance.
Lagonda was founded in 1906, but was purchased and integrated by Aston Martin in 1947. The Lagonda name has been affixed to Aston Martins since then, and graced the quirky 80s-era Aston Martin Lagonda, but has never been its own brand. According to Aston Martin, the Lagonda nameplate is preparing to celebrate its 100th anniversary next year (no, that makes no sense to us either) and to commemorate the occasion, an all-new concept will debut at the Geneva Motor Show in March.
There’s no telling what this concept could be other than a competitor in the luxury car market filled with Bentleys and Rolls Royces, but Aston Martin is already talking about a production schedule for a 2012 on-sale date. We’ll keep our eyes peeled.
Aston Martin Press Release:
Aston Martin CEO confirms the revival of the Lagonda MarqueAston Martin Chief Executive Officer Dr Ulrich Bez has today confirmed his intention to revive the Lagonda marque.
In a statement today he said, “After my eight years with Aston Martin, four with profitability, and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the most beautiful sportscars combining modern technology with craftsmanship. Next year we will launch the four door Rapide sportscar, and this will be followed by the project ‘one 77′, the most spectacular Aston Martin ever. Aston Martins are currently available in 32 countries but we will remain limited in our market penetration by the pure character of our cars – sportscars.
“We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin. With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world.
“In 2009 Lagonda is about to celebrate its 100th birthday and in its centenary year we are confident that we will show the first concept of a car which could be in the market in 2012,” he confirmed.

I guess this is what another model year of the Aston Martin Lagonda looked like:

I don’t like that one either.

Social Networking Pioneers Launch Audience Machine To Help Online Brands Leverage Shared Interests Across Social Networks

Chris Abraham — Tue, 17 Feb 2009 23:43:31 +0000

My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all. Don’t judge me! For more information, check out the Audience Machine website!

Social Networking Pioneers Launch Audience Machine To Help Online Brands Leverage Shared Interests Across Social Networks

Audience Machine to provide unique social networking technologies and viral marketing services to Brands, Entertainment, Health & Wellness and Education Companies

Los Angeles, CA and Charlottesville, Virginia - February 17, 2009 – Social networking and viral marketing expert, VBMA (Viral & Buzz Marketing Association) board member, and Perceptions, Practices & Ethics in Word of Mouth Marketing author Todd Tweedy today introduced, Audience Machine Inc., a unique technology company helping online brands who want to identify, cultivate and mobilize communities of individuals with shared interest across social networking sites to build their businesses using Audience Machine’s online marketing tools.

Guided by Tweedy, and video technology pioneer and advertising veteran Dan Bates, Audience Machine helps brand and product managers, chief marketing officers as well as ecommerce executives to establish new networks of social networking connections and dialog in support of purchasing preferences and participation in word of mouth referrals.

“Social networking sites like Facebook and MySpace are relationship amplifiers for brands, products and services that can have a profound influence on preferences, referral behavior, information consumption and internet usage if advertisers are prepared to listen to, act on and match the right technology and community practices to support a desired purchase outcome or subscription,” noted Todd Tweedy, co-founder and CEO of Audience Machine. “There is a natural migration of dialogs from offline sources to online social sharing sites. Marketing executives want to embrace customer-facing ad strategies and incorporate social networking processes in their firm’s online marketing DNA that can boost product perceptions and potential sales but many enterprises lack the expertise and resources to realize those objectives. Audience Machine was founded to give online brands unique technology solutions, community development processes, marketing services, analytics, and expertise they need to engage and collaborate with audiences.”

Audience Machine also announced that is has signed a strategic business development consulting agreement that will be led by Provident Financial Management, a prominent established leader in entertainment and media business management.

“Audience Machine is at the heart of an evolving consumer-facing marketing phenomenon that is transforming connections on social networks into a powerful audience generation channel. Led by an experienced executive team and founded on concrete business fundamentals with a number of high-profile clients already on board, Audience Machine is a rising star among our media and communication clients,” stated Craig Sussman, Business Development Director at Provident. We’re excited to support Audience Machine as they grow their technology and services business practices with customers that want and need to expand and sustain business growth by creating networks of social commerce.”

Word of Mouth Communications Opportunity

The eighth annual Burson-Marsteller/PRWeek CEO Survey published in November 2008, which surveys CEO’s about the changing influence of different types of media as well as plans for digital communications including social networking, reported that 60% of CEO’s noted that word of mouth has the fastest growing influence on business in the past three years but that just one-fifth of firms have used social media to communicate with stakeholder groups.

The proliferation of social networking and community sites has transformed viral and word of mouth marketing practices into a practical and necessary communication solution due in part to research findings that note that nearly 80% of consumers trust recommendations from people they know over all forms of advertising and marketing. These authentic and trusted voices serve an important role by distributing compete information for others to act upon across search engines and into indexes of shared knowledge that people can access along with advertiser-generated experiences and evidence whenever 1,463,632,361 internet users from around the world – based on Internet Usage and Population in North American data provided by Internet World Stats – need to research a brand, product or service.

Audience Machine Team

Led by Tweedy, who’s career started in the political grassroots mobilization arena working on Presidential, Senatorial, Congressional, Inaugural and issue-based public relations campaigns, the Audience Machine team has 35 years of combined leadership experience in online marketing, real-time communications, ASP development, video ad technology, viral marketing, search engine optimization, and community development practices.

Dan Bates, co-founder, president and COO brings a vast wealth of knowledge in community technology development, online video, online advertising and a decade’s experience in filmed entertainment and music. Bates previous served as CEO of Avant Interactive, an object-based video ad serving technology provider.

About Audience Machine

With offices in Los Angeles, California and Charlottesville, Virginia, Audience Machine is a provider of unique community technology solutions and online marketing services. Audience Machine works with online brands to identify, cultivate and mobilize communities of shared interest to establish social commerce that CMO’s, brand and product managers, and ecommerce executives can enlist to grow their business. The company is privately held. For more information, please visit Audience Machine’s website – http://www.audiencemachine.com, email info@audiencemachine.com, or call 1.800.573.1536. Audience Machine is presently engaged with several beta customers and will release its first product in Q2 of this year.

About Provident Financial Management

Established over twenty-five years ago with offices in Los Angeles, Woodland Hills, San Francisco and New York, Provident has become a leader in various entertainment and media business management practices. Provident recently established a strategic and business planning department to assist mid sized and emerging entertainment and media companies with their growth and business development needs. Provident Financial Management is part of RSM McGladrey one of the largest and most prominent accounting firms in the world. For more information on RSM McGladrey, please visit http://www.rsmi.com.

Keyword Tags:
social networking, online marketing, viral marketing, audience machine, provident financial management

PR Contact: Todd Tweedy
434.996.6370
todd@audiencemachine.com

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The SEO Benefits of Blogger Outreach and Earned Media

Chris Abraham — Sun, 15 Feb 2009 15:21:09 +0000

After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, the SEO benefits could out-perform all of the other benefits of blogger outreach,” which we at Abraham Harrison, LLC, are discovering more and more every day! Check out The SEO benefits of blogger outreach:

The SEO benefits of blogger outreach
Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such direct access to influential people from all walks of life. The advent of these new platforms has also enabled us to tap into real insights, views and opinions on various products, brands and issues which in-turn have allowed us to have open and transparent *relations* with the *public* (public relations, get it?).
As proved by Edelman, Forrester and Nielsen, the opinion of the every-day person is increasingly becoming a more trustworthy source of information. The public is more ‘media savvy’ than ever before meaning marketing messages no longer have the same effect as they once did. If they ever did. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?
Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. The company working on the initiative, VCCP, probably looked at this blog and classified it with having a niche audience. With around 1500 RSS subscribers I can safely assume that I don’t hold great powers of influence. Not to say this blog doesn’t hold *some* level of influence; it does. To what extent, though, I really don’t know, but I’m sure the guys working at VCCP have their own reasons for including me in the outreach.
So let’s assume that after I wrote both posts on the O2 Xda Orbit 2 I ‘influenced’ some of this blog’s readers. By “readers” I mean people who are subscribed to the RSS feed or email alerts and are updated as and when I publish new blog posts. How I actually influenced them is another matter. Did they rush out and buy the phone as soon as they read my review? Maybe not. Did I at least increase awareness of the phone to some of the readers? I presume so. Either way, some level of influencing was in play.
Job done? Maybe not.
What’s struck me the last week or so is the amount of traffic I’ve received by people looking for information on the Xda Orbit 2. Quite a lot in comparison for this itty-bitty blog. So-much-so that since I wrote the two posts about the phone on the 20th and 27th February they’ve proved to be the top two most popular blog posts from those dates to present time. Take a look:
Note: The Homepage and About page have higher traffic but these are static pages and not blog entries.
Again, if you look at the top ten keywords used to get to this blog since I wrote the two posts you’ll see that four out of the ten are related to the Xda including the most popular two keywords:
This, to me, is pretty impressive and it puts blogger outreach in a whole new different light. In hindsight, it’s pretty obvious that SEO plays a part in all of this but maybe I was too caught up in the ‘direct approach’ and ‘two-way conversation’ ways of thinking that I didn’t give it any thought.
In fact, the SEO benefits could out-perform all of the other benefits of bloggeroutreach. Two reasons:
Relevance – You can see by the keyword data that people who landed on either post through a search engine were actually looking for information on the Xda. The people who subscribe to my feed weren’t necessarily – I published it and they may have read it. No guarantee there, though.
Volume – If the search engine traffic to each post continues which, chances are, it will then those two posts will have received a lot more attention from Google and the like than they did through an RSS feed.
These two reasons make the point that SEO should not just be considered when initiating of blogger outreach campaign but should be high on the agenda. The measurement and evaluation process of the campaign should include any traffic and SEO data that are available to gather. They could be the most valuable results you’ve achieved!
The underlying objective of a blogger outreach campaign is, of course, to generate positive and authentic opinions on your product or brand. But if what you are promoting is a lousy, useless or even mediocre product, however, then the next title of a blog post could be “The SEO nightmare of blogger outreach.”
It’s all about the quality of the content or product you’re promoting at the end of the day.
Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen

Successful SNS’s Will Be Modeled on the College Campus

Chris Abraham — Tue, 03 Feb 2009 19:34:36 +0000

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. I hate SNS sites like boompa.com – a site devoted to your favorite cars – because I am not JUST a car guy.

I am a car guy for sure but I am also interested in rowing, in biking, in Thomas Pynchon, and in talk radio – Boompa might be successful in the short term, but in the long-term, the real power would come from creating a open, creative, resource-rich platform/campus/university/high school and maybe create a school of engineering, a liberal arts school, a law school, a dining hall, and so forth, but then allow the SNS to find itself.

To allow the SNS and its members to find their own voice, their own interests, and their own passions – which may well be very different from what is first assumed by the creator. Google gets this, though not yet within the construct of the SNS’s. What Google did do successfully was to buy USENET – the original newsgroups – and then build an superstructure on top of that – make it modern, sustainable, durable, and more readable.

Google returned USENET to relevance in a world that considered newsgroups and IRC to be dead or dying. Each and every one of communities on USENET is amazingly vertical, but they could all back up and back out to the larger USENET community – to the equivalent of the “welcome new students??? meetings and gatherings colleges offer to entering Freshmen.

Communities that are too vertical tend to shoe horn the “general topics??? conversations into hidden “off topic??? eddies. That is just the opposite of what should be done. The conversation should be general, cross-pollinating, and then move, after a conversation starts, into another room.

Start with an amazing platform, collect users, listen and watch them to see how they’re playing with the software application objects, widgets, and tools (are they playing with the toy or the box?), and then build for the users base, withholding judgment. Digg is a case study for this: start small, grow organically, and allow your members to find themselves.

The developers of Digg realized that after initial vertical growth based on the general members of Slashdot (techie, geeky, teens, boys), digg would suffer from the same sort of vulnerabilities that Slashdot suffered when Slashdot didn’t evolve and grow and broaden itself.

People love talking about Linux, but when happens when the Dow drops or the elections come? Where will the conversation happen? Where is the “kitchen??? at the party where every eventually goes to just talk about general interest stuff? Unless there are opportunities to express and share so-called “off-topic??? conversation right there, within the community in which members are already committed, with members to whom they’re already committed, then they are bound to go elsewhere.

Starting small and allowing the community to design itself is much different than starting big and losing one’s focus. Other mistakes happen when community builders make assumptions as to what participants, members, and lurkers want. Another mistake is putting a wall up around the community so that non-members cannot get a full feeling for the community from without.

The best SNS’s, virtual worlds, and online communities are honeypots. By honeypot, I am not suggesting, “a server that is configured to detect an intruder by mirroring a real production system. It appears as an ordinary server doing work, but all the data and transactions are phony. Located either in or outside the firewall, the honeypot is used to learn about an intruder’s techniques as well as determine vulnerabilities in the real system.” Although I am, sort of. The best SNS needs to be appealing, attractive, sweet, and compelling. Community-builders and SNS ASP developers need to be willing learn about member techniques, interests, processes, and needs, as well as determine “vulnerabilities” in the SNS platform that may repel, turn off, or limit the evolution and growth of the community.

To channel Chauncey Gardener for a second, one must do whatever one must to make sure that the earth in the garden is moist and well fed, one must seed well and completely, one must keep the garden in sun and water, one must encourage the garden to grow as it will for only in its growth will the garden be successful, and then, after rigorous growth, pruning and weeding must be done, only in order to allow the garden to be healthy, not to turn the garden into topiary. Okay, I am done.

Digg allows all of these things. Digg is perfectly useful and compelling even as an alien, but it is way more fun and interesting when you’re a citizen, that’s for sure. An SNS community needs to be as attractive as possible because exclusivity is no longer essential or even valuable. What is valuable is “useful,??? “interesting,??? and “authentic.??? They also have to have community buy-in and the best enjoy a certain fanatical devotion. Just like the best Universities and Colleges.

And Digg allowed its member to tell it when it was time to evolve past tech and geek news. Digg did not limit its scope or define itself too tightly with being “gear for geeks??? or “news for nerds.??? That would have ultimately been the death of Digg.

What the best Universities (such as Yale) understand is that it is not the student who is blessed and honored by being accepted by a top college (Yale College) but rather it is the college that should be blessed and honored (and should be grateful) that such a quality student is accepting its offers and actually attending – choosing – their particular school: Yale instead of Princeton, Brown, Harvard, Oxford, Cambridge, Dartmouth, Stanford, Columbia, Berkeley, etc…

Harvard, too, is aware that although in the short-term Harvard makes the Harvard Man, over the long term, it is Harvard Men who made Harvard and continue to make Harvard. “Who have you graduated recently???? Unless the quality and character of its students and alumni remain top-drawer, Harvard is not guaranteed its position as “top three??? in USA Today alongside Princeton and Yale. No matter how grand its endowment.

So, Harvard and Yale spoil their students rotten! My friends who attended Harvard or Yale college swoon over those 4 years like I swoon over my first love.

Likewise, SNS’s, virtual worlds, and virtual communities need to realize that at any one point, their brand is only as good as the collective that is manifest in the users, the members, the lurkers, the stewards, and the alumni of the property.

This isn’t only true in SNS’s. The same thing can be said of the most successful message boards and online communities. The most important distinction, I think, is that all of these “rooms” and all of these “clubs” and all of these spaces where (and are) defined and created by the communities themselves. Sui generis. And this sort of ownership – “for us by us,??? as the slogan goes over as Howard Rheingold’s Brainstorms community – should never be underestimated.

The Well has Howard Rheingold as a member and alumnus, for example, and the credibility of all that he has made and done; over time, more and more virtual communities, virtual worlds, and SNS will be known for their members as well: who studies, who studied, and who wants to join.

“What’s in it for me??? (WIIFM) and the concept of pride of ownership are important – essential – ingredients of a sustainable, deep, thriving, and healthy community. The success of MySpace and of Facebook is that the verticals are not (were not) defined for them by their grand architects – they are self-creating, self-forming, and also self-destructing. They form, reform, mutate and disperse after they hit a limit of general conversation and then either break off and reform into an “interest group” or “club” or they self-check and work to “get back on topic.”

SNS’s and communities in general tend to be formed in one of two ways: like Paris or like London. Intelligence Design (architecture) or Emergent Design. The later never looks very beautiful or the way people – or the creators, investors, and architects – expect (or want) it to look, because investors and designers tend to not be able to control it – and when they do try to impost order, often in a heavy-handed way, they also tend to scare off all of their members, too.

This organic revolution has proven its success online time and time again. The Internet does not respond (well or at all) to command and control. The smartest Web 2.0 platforms allow the “masses of asses” (yes, the customer; yes, us) to define the platform and the experience – their own and collective environment and experience.

MySpace does this amazingly well and so does Facebook. Until recently, Friendster suffered from a vision and used command and control tactics to try to coerce its users that “it didn’t really want to do things that way??? and Friendster members abandoned in droves to platforms and experiences not so monitored by “mom and dad.???

A command and control grand vision doesn’t work when you develop an environment that needs to be truly both attractive and compelling much more than it needs to be informational or instructional. An SNS needs to be attractive, diversional, compelling, amusing, and entertaining – never limiting.

My analogy of college and high school never mentioned classrooms or classes for training or learning. People do enough of that at school and at work. An SNS needs to give its users a university campus without any expectations or concepts of dropping out, getting judged, doing homework, or being held accountable for anything.

A good SNS should be all late-night wine-influenced discussions of Descartes and Plato and the summer afternoons on the quad and the time playing Xbox with your roommates.

When I go onto my long-term online communities, the Well, The Meta Network, USENET, and Brainstorms, there are many very deep and very vertical communities, discussing things as frivolous as fashion and video games and as deep as how to survive cancer, how to get a post doc grant, and very deep discussions on “spirit,” “chaos theory,” and “world politics.”

What makes this amazing and sustainable is that there are an infinite number of ways to get along, to move into a space of intense conversation, and then to pull back into common areas, just to see who’s around. In a university setting, this could be the dining hall, the quad, the commons, etc. These spaces are very important.

If you think about all of this in terms of evolution, then we can think about the way things evolve in the most perverse ways when isolated from others of its kinds. So, if there are impervious walls – gaps or voids, mountains or ridges – between these vertical markets, SNS’s, and communities, then there may be an initial success, but there can also be a terrible volatility. One plague or drought can decimate a population completely.

Having a commons allows members and visitors to have a place to meet new people, have new experiences, and learn of new clubs, new opportunities, and new places – inbreeding versus crossbreeding. Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifing community. They will become “students for life??? at best and proud alums at worst. They will carry the brand awareness, even if their lives become too busy to participate any more.

They will become life long brand ambassadors for your community. Proud alumni.

And, in terms of “viral marketing,” it is also important when it comes to a member of an SNS “inviting his friends” – not all of my friends have the same vertical interests that I do… They could have very different interests – but as I explore the “commons” of an SNS, I can note that there are things happening online that “friend x” and “friend y” would love, and that would be my incentive to invite them on board.

Boompa? I am the only person I know in my entire community – that is not true, my buddy has an Audi S4 – who is into cars. My buddy is an Audi driver and I am a BMW driver. Does that mean we’re both drivers? Does that mean we love cars or our particular car? Do we cross over on performance sedans? On German cars? On luxury cars?

You have to offer the tools to allow the market to choose for itself, otherwise, you might never find out that the SNS needs all three, or none at all.

A “Modularized SNS” should be neutral like a university (unlike MySpace, which is pretty pre-defined as to what the demographic is), and there are lots of “vertical niche SNS’s” (e.g. car enthusiasts, gourmet cooking, travel, Rolex fans, Republican politicos, etc.) That way, everyone can form a SNS experience that actually fits them by modularly assembling the groups of people who have similar interests, (not just friends-in-common!)

Top 21 Social Media and Blogging Insights

Chris Abraham — Tue, 27 Jan 2009 20:48:56 +0000

Before you jump into the world of online community, blogging and social media whole hog, please feel free to benefit from my experience in the space. If you read throught the following 21 short articles — and also explore my additional Insights and Ideas — and you’ll avoid many of the misconceptions and pitfalls surrounding new media, social media, and online community engagement:

My Top 91 Social Media Blog Posts

Chris Abraham — Mon, 26 Jan 2009 03:30:11 +0000

I am not willing or able to say that the following 91 blog posts about social media, blogging, new media, social networking, etc, are the definite top-91 posts because I didn’t have the time or attention to go through all of my 5,437 blog posts:

38 Articles About Social Media Strategy and Techniques

Chris Abraham — Thu, 22 Jan 2009 05:41:48 +0000

I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights — 38 in all — that I just stumbled upon and I thought it would be lovely to share:

Knife Pornography From Boing Boing Gadgets

Chris Abraham — Thu, 22 Jan 2009 04:40:28 +0000

One of my goals in life is to be on Boing Boing, so in many ways my dreams are coming true every day in so many ways in the form of getting a guest blog post on Boing Boing Gadgets about the ultimate gadget, my hand-made, bespoke, Randall Model 1 knife — many thanks to my buddy John Brownlee for inviting me over and for not only considering my knife a gadget but fancying it worthy of bbG:

Knife Porn: Four years waiting and one month with the Randall Model 1 Fighting Knife Posted by John Brownlee

Guest Review by Chris Abraham
After four years, I finally received my bespoke, hand-made, Randall Model 1 “All-Purpose Fighting Knife.” Unstead of tearing right into the box, I paused and filmed a nine-minute unboxing video and took some photos of the knife — knife porn.
There are two iconic fighting knives known the world over for their service in World War II. The British Sykes-Fairbairn dagger and the American style of fighting knife, inspired both by the Bowie and the American hunting knife. There was one knife, above all other, that I coveted… coveted not just because it was considered “the best” by all of the knife magazines I bought but also because it was associated with doing hard service during World War II, Korea, and Vietnam. That knife was the Randall Model #1.
Because I wanted a Randall that was as authentic to the knives that have served our military since WWII, I ordered the Randall with a carbon blade, since it predates stainless steel. There are some challenges associated with owning and using a carbon steel knife, be it in the kitchen or in the field.
First, they can — and do — rust. Since rust is normal with daily use out in the field, don’t freak out if it happens to you. A little sandpaper should do the trick if the rusting isn’t too bad.
Second, even if you spend the time and attention required to make sure your knife remains dry and sealed under a light coating of oil, there is still the issue of discoloration. Unlike stainless, carbon steel reacts with the things it touches. The acids and oils of the leather sheath could discolor the blade. Cutting meat will discolor the blade, too.
The instructions also suggest that cutting meat with the carbon blade results in discoloration, so you’re pretty much screwed unless you don’t use your Randall at all. Luckily, that’s not true. Go ahead and use it, if you’re not a strict collector — it was meant to be man-handled. Like I said above, all of the discoloration can be easily polished out of your knife. Working carbon knives always end up looking a little like they were made of silver because of the way silver tarnishes.
When I received the knife, the blade was coated with a light oil. The instructions recommend keeping the blade dry and lubricated with WD-40. After I posted the unboxing video on YouTube, someone commented that I should be really careful with the carbon steel blade and not store the knife in the leather scabbard but rather keep the blade (but not the handle) wrapped in an oil cloth.
And how does it feel? Perfectly-balanced. It’s right where it’s supposed to be: the shiny brass hilt rests the handle right on your forefinger, as it should.
There is an after-market for Randall knives if you’re unwilling to wait for 4-years for one like I did. I checked out A.G. Russell, a popular knife store, and I found the Randall Model 1 for $600. Instant gratification for Randalls generally starts at $600 for a brand new knife of someone else’s design, usually with a micarta or stag handle, and quickly tops out at thousands for a specialty, rare, or vintage knife. If you want a knife made by Bo Randall himself, it will cost: older Randall knives are worth five to fifteen times their value.
These are collectors knives, that’s for sure. If you explore the catalog, you’ll get a feel how extensively you can pimp your knife. I ordered mine plain vanilla “traditional” with the pressed-leather handle, 7″ blade, and Duralumin butt cap. Some options I could have requested were a longer or shorter blade in stainless steel. There’s an assortment of brass hilt shapes and sizes along with a myriad of handle types, including bone, tusk, horn, micarta (a mixture of layered linen and resin), or just about anything else that could be shoehorned onto the full tang.
I don’t know if I like the big and bulky sharpening stone pocket on the front of the sheath since I don’t plan on being far enough in the wilderness to not be able to come home to sharpen the knife. I did a little research and you can get just about anything you want from Randall, including getting the sheath without the stone pouch, although a replacement sheath from Randall costs almost two-hundred dollars, nearly the cost of the knife itself. If my Google searches are true, you can even get sheaths in other leathers and colors, including ostrich, alligator, and zebra. All I need to know is the length of the blade, which is a very standard and popular 7″ (8″ is also very popular).
The man behind Randall Made Knives, W.D. Bo Randall, started making hand-forged knives as a hobby back in 1937 and started selling them in the years leading up to World War II. A reporter wrote a story about Bo during the early years of the war and there was so much demand for his fighting knife, now known as the Model 1, that Bo became a full-time knife-maker. According the website, Bo Randall hand-crafted each knife no matter how much demand or the temptation to mass-produce. Throughout WWII, the knives became legendary. Ronald Reagan carried a Randall Model 1 knife.
And, if you ever have a chance to buy a used Randall on the cheap, don’t reject a knife just because it’s rusted or the sheath is rotted. Some oil, a fine grit emery cloth or steel wool, a little polish, and you’re good to go. These knives were made for duty so there isn’t a lot you can do to “kill” the knife. And, if the knife looks a little far gone, don’t worry, you can probably find a knife-maker in your area who can fix it up by reshaping the blade and restoring the bits and pieces. If you want to restore your Randall in style, to this day you can buy replacement sheaths from the company, made to order. Additionally, you can send your Randall home to Orlando, Florida, where it was born, they can do a lovely job restoring it.
Why did I buy a knife like this? Well, that’s an odd thing, and the reason dates back over 24 years to when I was a strapping teen. When I was in high school, during the mid- to late-80s, I was a teenage commando. I went to an all-boys Catholic school in Hawaii called Saint Louis School and we had an JROTC program that I joined because it was either that, PE, or band (shudder). After joining JROTC I joined the Ranger club. On the surface the Rangers were a bunch of boys who did calisthenics and ran around campus and were entitled to wear black berets and bloused jump boots on the days every member of JROTC was required to skulk around school in Class-A Army uniforms. Still, that wasn’t all the Rangers did. We also spent weekends playing the part of Opposition Forces (OPFOR) for Hawaii’s National Guard and Army Reserve. As part of all that, we were issued camouflaged fatigues (BDUs), ALICE packs, web gear, and M-16s. Yes, real M-16s with real banana clips and real brass casings filled with real smokeless gunpowder, but without bullets with a blank-firing adaptor.
I was motivated and dedicated. I became obsessed with everything military. I bought copies of SOF and shopped at Army surplus stores. We all prized authentic gear and many of us bought Vietnam-era slash-pocket OD fatigues and Ka-Bar knives. I was obsessed with knives and started a collection.
That was 1984. I didn’t end up ordering my own Randall until twenty-years later while I was supposed to be working for Pete Snyder at New Media Strategies during the Summer of 2004. I put down $50 as a down payment, clicked “order” and then obsessed about it for nearly five years! I paid off the balance of $264.00 about a year ago. It was supposed to be delivered in June but I received a letter letting me know that delivery had been delayed until October.
Why does a knife take four-years? One of the reasons my order, #57224, order date September 2004, took so long is because I ordered my knife in a time of war. Randall Made Knives is a purveyor of hunting knives during peacetime; however, during a time of war, most of their capacity is spent on providing for our troops. According to their FAQ, “spare time and space is devoted to filling military knife orders for our active military customers. I think that’s fair, since the Model 1 was a military knife from the very beginning.
It was finally ready for delivery while I was in Berlin so I had the knife FedExed to my mom’s house in Arlington, Virginia, and counted the days until I returned home for Christmas. I arrived on Christmas eve but kept it in my pants until Christmas day, when I took this unboxing video and these photos.
After four years, the knife more than lives up to my expectations, especially since there were a couple of cool surprises that I didn’t know about, including red, white, and blue patriotic spacers between the hilt and the pressed-leather handle and between the handle and the Duralumin butt cap — I’ll photograph it with my Nokia N95 camera phone. To be frank, I have been waiting for this Randall Model #1 for twenty-four-years, since I fell in love with this perfect thing back when I was a Freshman in high school.
Worth the wait? Yes! Any hype associated with the entire experience? No, I don’t think so at all. It couldn’t be better-crafted or more beautiful. I am no longer a knife collector — or an anything collector — so the only two remaining knives in my collection is a Cold Steel Tanto I got back in 1983 and this Randall Model 1.
Randall Made Knife Unboxing Porn
Randall Knife Unboxing Pics [Flickr]
When not waiting four years for a knife to be hand crafted for him, drunkenly stumbling away with me from a disreputable Berlin pub, or being one of the sweetest and smartest guys it is my pleasure to know, Chris Abraham runs a crackerjack conversational marketing firm, Abraham Harrison. This technically makes him a scumbag, but I love him anyway.

Revised Whopper Virgins Post on AdAge

Chris Abraham — Tue, 23 Dec 2008 14:54:54 +0000

I posted version one of this article on my blog already. I showed it to Matt Creamer, my editor over at AdAge, and he told me he didn’t care if I had already posted it but that I would need to add a couple primer paragraphs to bring people into the history behind the Whopper Virgins controversy. I wrote a couple-few paragraphs and submitted and Matt posted it yesterday, One Whopper … and Hold the Ugly-American Sauce:

One Whopper … and Hold the Ugly-American Sauce
Burger King Campaign Shows Off American Provincialism at Its Worse
Burger King has brought the Whopper vs. Big Mac taste test to the farthest corners of the globe in search of Whopper Virgins. According to the site, there are still people in the world who have never been marketed to by either McDonald’s or Burger King, to say nothing of having tasted the two flagship burgers of each fast-food restaurant. For these people, Whoppers and Big Macs were either spirited to them from the closest restaurants–In the case of Bucharest, Romania, both were within 15 minutes–or the burgers were made by hand by a quality expert on a specially-designed propane travel flame broiler.
Whopper Virgins promised to be a proper documentary film, I was assured. The filmmakers would simply find people who have not been market-bombed by McDonald’s — a few of the uncorrupted — and allow them to taste both burgers et voila! Nothing could go wrong, surely, from such a noble aim, right? I mean, their goal was to simply escape the mediasphere and find some folks who have remained (until, of course, now) pure from the media machine (Schrodinger’s documentary!).
Of course, a lot of the buzz about this documentary happened on Twitter, especially in light of Motrin Moms and the Pepsi suicide ads. People have been very leery of the entire endeavor. And, of course, it has been called American imperialism.
The Whopper Virgins documentary reveals as much about the provincialism of Americans as it does possibly about the “primitives” they’re documenting. Besides, the American obsession with the “Noble Savage” is so 18th century. And this sort of untoward behavior is the furthest thing from noblesse oblige. They are neither being noble nor are they honoring any sort of moral obligation.
My one question is whether authentic cultural garb was procured for these taste-testers. I hate to burst your bubble but Bucharest is a proper city with a major university. I have a friend who has her Masters in genetics and her Ph.D. in immunology. She almost never dresses in these Romanian costumes. Wait, actually never. Not only that, but this McDocumentary (sorry McDonalds) should have been edited because the open and honest interviews with the ugly Americans is appallingly insensitive and disgusting.
So, tell me, are those traditional cultural costumes authentic or monkey suits? Was this the decision of the bonehead producer or the director, or did this crisp, minty-fresh garb just happen to be what these folks were wearing? Were they just aching to be used there in the back of everyones’ closet? Or, was this the regalia these test subject were wearing when and where they were discovered? I really want to know!
The most deplorable part of this documentary is the critique and unself-aware commentary of the way these test subjects took to the burger, along the lines of “These people are so authentic because they don’t even know how to eat a burger to say nothing of a sandwich.”

Ugly Americans Filmed Whopper Virgins

Chris Abraham — Sun, 21 Dec 2008 23:13:54 +0000

My one question is whether or not authentic cultural garb was procured for these taste-testers. I hate to burst your bubble but Bucharest, Romania, is a proper city with a major university. I have a friend who has her Masters in genetics and her Ph.D. in immunology. She almost never dresses in these Romanian costumes. Wait, actual never. Not only that but this McDocumentary (sorry McDonalds) should have been edited because the open and honest interviews with the ugly Americans is appallingly insensitive and disgusting.

This documentary reveals as much about the provincialism of Americans as it does possibly about the “primatives” they’re documenting. Besides, the American obsession with the Noble Savage is so eighteenth-century. And this sort of untoward behavior is the furthest thing from Noblesse Oblige. They are neither being noble nor are they honoring any sort of moral obligation.

So, tell me, are those traditional cultural costumes authentic or monkey suits? Was this the decision of the bonehead producer, the director, or did this crisp, minty fresh garb just happen to be what these folks were wearing? Were they just aching to be used there in the back of everyones’ closet? Or, was this the regalia these test subject were wearing when and where they were discovered? I really want to know!

The most deplorable part of this documentary is the critique and un-self-aware commentary of the way these test subjects took to the burger, along the lines of, “these people are so authentic because they don’t even know how to eat a burger to say nothing of a sandwich.”

I am actually deeply appalled and embarrassed to be an American at just about now.

Egad!

My Personal Take on the Second Presidential Debate

Chris Abraham — Thu, 09 Oct 2008 08:33:04 +0000

With regards the second presidential debate, I thought it was the same ole same ole. I thought that there was not the kind of passion that one might really feel if one were truly concerned with the economy or with America.

I thought that the dig about the Hair Transplant, with regards to Joe Biden, was cheap, and I think that John McCain’s “folksiness” comes across as very snide and mean-spirited. I am surprised how little these two guys have true passion, conviction, or the sort of fire that might make either one of them a great president.

I feel no awe at either of their existence on the stage or at all. There are, indeed, men like this. And, when Barack Obama first landed on the stage, back during the 2004 Democratic convention, I was awed.

I am afraid these two men have been so altered and watered-down over the course of this ultra-marathon of a campaign that they’re truly afraid to convey their visions for each of their presidencies with any sort of authenticity or truth. I don’t know what to say.

I was underwhelmed. All three of these debates have been draws, two presidential and one vice-presidential — and if there have been winners at all, it surely has been the result of a TKO — technical knock out.

Nobody has even really laid a finger on the other. It is truly appalling to me to see this sort of cat and mouse so close to the elections.

Would someone just take off his glove and please challenge the other to a bona fide duel already?

I really miss Bill Clinton.

American Eagle New American Music Union

Chris Abraham — Fri, 16 May 2008 16:35:38 +0000

I am a proud Homefry. CC Chapman is a visionary and a brilliant social media maven. He is also a friend of mine and a fine marketing professional. He actually made me jealous that I was not as SXSW and he makes the nicest Social Media News Releases in the business (none call it jealousy). Well, since I totally missed out the last time, at SXSW, I am keen to see whether I will be in the US — and close to Pittsburgh — so that I can make it to the American Eagle New American Music Union music festival. AE is the sexy-as-hell client of CC’s social media PR and marketing firm, The Advance Guard. Yes, I shouldn’t be pimping TAG, right, because they’re our competition, you might say, right? Well, that’s not how Social Media works! CC and I are not even frenemies, we’re mates. One’s responsibility is to be the guarantor of your friends’ success. Actually, August 8 and 9 might work for me because I need to be at a wedding in San Diego on August 16th, so I am sure I can come back early to make the The New American Music Union!

American Eagle Outfitters Announces Summer Music Festival Hosted by Anthony Kiedis of Red Hot Chili Peppers.

New American Music Union™ Lineup Celebrates College Music by Featuring Legendary Artists
Bob Dylan and His Band, The Raconteurs, Gnarls Barkley, The Roots, Spoon and the Black Keys
with 15 of the Country’s Most Promising College Bands.

Read the full press release

May 15, 2008

News Facts

American Eagle Outfitters, Inc. (NYSE: AEO) today announced its plans for a two-day summer music festival in Pittsburgh, PA this August 8 and 9. The lineup includes some of today’s top artists on the main stage, as well as fifteen of the country’s best college bands on the second stage.
Tickets go on sale Friday, May 16 at 10 a.m. EST via Livenation and TicketMaster. Student tickets are an affordable $25. General admission tickets are $49.50. The New American Music Union is produced in partnership with Live Nation.
The college band performances will be judged by music industry influencers, journalists and fellow musicians. The winning college band will receive a full-day recording session in a top Los Angeles recording studio valued at $10,000. American Eagle will support the winning college band by promoting its recording on www.ae.com and in AE stores across the country.
The New American Music Union will take place in Pittsburgh’s historic SouthSide Works, which was home to glass factories, steel and iron mills in the 1800s. Today, the area features an eclectic mix of residential neighborhoods, restaurants, shops and businesses, including the headquarters of American Eagle Outfitters, Inc. The Pittsburgh region is also home to more than 30 colleges and universities and more than 100,000 students.

View Larger Map

Main Stage Line-up

Bob Dylan and His Band site
The Raconteurs site
The Roots site
Gnarls Barkley site
Spoon site
The Black Keys site
Tiny Masters of Today site
NASA site
Black Mountain site
The Duke Spirit site
(plus more to come)

All acts subject to change

Second Stage Line-up

Bears – Kent State U – Kent, Ohio myspace
The Company Kang – Whitman College – Walla Walla, WA myspace
The Black Fortys – U of Southern Illinois – Carbondale, IL myspace
The Depreciation Guild – NYU – NYC myspace
The French Horn Rebellion – Northwestern U – Milwaukee, WI myspace
Magic Bullets – College of San Mateo– Berkeley, CA myspace
The Delicious – Indiana U – Bloomington, IN myspace
Elizabethan Report – BYU – Provo, UT myspace
Nothing Unexpected – Robert Morris U – Pitt, PA myspace
The Royal Bangs – U of Tennessee – Knoxville, TN myspace
The Steps – U of Texas – Austin, TX myspace
Gospel Gossip – Carleton College – Northfield, MN myspace
Math the Band – U of Mass Dartmouth, Dartmouth, MA myspace
Flying Machines – The New School – New York City, NY myspace
My Dear Disco – U of Michigan – Ann Arbor, MI myspace

All acts subject to change

Quotes

Attributed to Anthony Kiedis, Red Hot Chili Peppers:

“If you could go to any concert in the world, what would it be? My experience tells me that concerts can be life changing. That is how I approached putting this lineup together. The thrill of seeing Bob Dylan next to The Raconteurs next to Gnarls Barkley next to The Roots is reason for us all to celebrate. Music is still the most inspiring creative force that I know of and this seemed like a prime opportunity to let it shine. Add to this the fact of a generously low ticket price and that it all takes place in the streets of Pittsburgh and we have the most rocking block party of the summer.”

Attributed to Kathy Savitt, executive vice president and chief marketing officer, American Eagle Outfitters:

“Music is a defining influence in our customers’ lives. We’re excited to offer AE customers the opportunity to see today’s best musicians—both professionals and college acts—at a price that’s unheard of for a summer festival of this caliber.”

About American Eagle Outfitters

American Eagle Outfitters designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The original collection includes standards like jeans and graphic Ts as well as essentials like accessories, outerwear, footwear, basics and swimwear. American Eagle currently operates 868 stores in 50 states, the District of Columbia and Puerto Rico, and 75 AE stores in Canada. The American Eagle® brand also includes a Dormwear® collection, aerie™, which is available in 62 standalone stores, American Eagle stores and at aerie.com. 77E™, a new multi-channel entertainment platform, features original and user-generated content on ae.com, in AE stores, on television, and on Web sites such as Youtube, MySpace and Facebook. For more information, visit www.ae.com.

MARTIN + OSA™, a concept targeting 28 to 40 year-old women and men, offers Refined Casual™ clothing and accessories, designed to be valuable, irresistible, inspiring, authentic and adventurous. MARTIN + OSA currently operates 22 stores. For additional information and updates, visit www.martinandosa.com.

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Zardoz is the Most Interesting Movie You’ve Never Heard Of

Chris Abraham — Mon, 10 Sep 2007 10:06:03 +0000

Before I start, check out Sean Connery’s costume (left). Zardoz is the most important movie nobody (I know) has seen. Forget that there is a lot of nakedness and topless women; or, that you get to see a super-buff, 1974-era, Sean Connery running around for more than two hours in a pair of underwear; this is an important movie or utopia gone terribly distopian.

Zardoz is written and played out like a Broadway musical, with lithe dancer-actors, it is presented like a play. This is not a sophisticated movie but it will surely make you think. I would say that Zardoz is both brilliant and campy; insightful and kitchy, and brutal and actually very good at dealing with the concept of balance: in order to grow as men and as a society, one cannot — must not — merely separate physically from poverty, ignorance, sickness, and death; but, rather, integrate, integrate, integrate — or perish. Bravo! See it.

The quote that is most popular from the movie comes from the first scene. God Zardoz says,

“The gun is good. The penis is evil. The penis shoots seeds, and makes new life to poison the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth… and kill!”

“In this cult favorite from John Boorman (Beyond Rangoon), 23rd century society is split into two castes — the overly civilized Eternals and the barely civilized Brutals — one of which is constantly controlling the other. The Brutals worship a huge stone figure known as Zardoz. When Zed (Sean Connery) begins to question the authenticity of this god, the film is able to offer some pointed commentary on class structure and religion.” Via Zardoz/60020833?trkid=14″>Netflix

“Zardoz BY ROGER EBERT / January 1, 1974

John Boorman’s ZARDOZ is a genuinely quirky movie, a trip into a future that seems ruled by perpetually stoned set decorators. It’s set in an Ireland of 2293 that looks exactly like the Ireland of today, until you get inside the Vortex. And then suddenly everything is shimmering gowns and futuristic throne rooms and beautiful young people who glide around at an endless debutante ball.

These are the Immortals. They will never die. They cannot. Every time they try to, their bodies are relentlessly restored by the all-knowing mystical computer mind that runs the Vortex. There’s a catch, though: They can’t die but they can grow old, and for infractions, they’re sentenced to age a few years. If they don’t watch themselves, they might wind up as Immortal Seniles.

Outside the Vortex, a barbaric civilization survives. Slaves till the land and gather the crops, ruled over by sadistic masters who sometimes gallop around killing off the surplus population. One of the barbarians is Zed, played by Sean Connery as a cross between Tarzan and Prince Valiant. But one day, Zed (like Lord Greystoke, come to think of it) finds a child’s alphabet book. He teaches himself to read and then fanatically devours the contents of whole libraries (like Thomas Wolfe, come to think of it). Eventually he comes upon The Wizard of Oz and, in a moment of blinding insight, sees through the whole joke of his world’s social structure.
Zed has himself smuggled aboard the giant floating head of Zardoz, which rules hinterlands, and finds himself inside the Vortex. Here he is an object of great interest, because the Immortals, you see, having lost the ability to die have also lost the drive to procreate and are doomed to an eternity of detumescence. Zed labors with no such difficulty.

The movie is an exercise in self-indulgence (if often an interesting one) by Boorman, who more or less had carte blanche to do a personal project after his immensely successful DELIVERANCE. Boorman seems fascinated by stories which are disconnected from the ordinary realist assumptions of most movies; his LEO THE LAST (1970) gave us Marcello Mastroianni as the last of the big-time decadents, living in a mansion at the end of a deserted street in an eerie London.

Boorman puts a lot of heavy concepts into ZARDOZ, but seems uncertain whether he takes them seriously himself. There are sight gags (the attempt to turn on Connery with futuristic pornography provides the best) , there are group seances that seem lifted bodily from pajama parties, there is no end of special visual effects (every optical printer in England must have been busy for weeks), and at the end there’s a combination shoot-out and mercy-killing spree that is at once ridiculous, depraved and low camp.

Sean Connery wanders through all of this with a slightly bemused expression on his face. He begins as a barbarian given to distrust and childish impulses, but after he gathers all knowledge to himself (the movie is full of phrases like “gathers all knowledge to himself”), he turns into a sort of body-building Einstein who sees into the center of the Vortex, deciphers the wisdom of the crystal, stimulates the Apathetics (that’s another social class I forgot to mention), makes love with a good-looking Immortal dame (she regains the knack) and finally turns into a fossil while the sound track milks Beethoven’s 7th for all it’s worth.

I remember standing in the rain once outside a theater that was playing LAST YEAR AT MARIENBAD. Now there was a movie so complex and personal no one claimed to be able to understand itÑno, not even Time magazine. The people coming out from the previous show were shaking their heads and admitting that they, too, didn’t have a clue. And then it was our turn to go in and be mystified.

Every once in a while, a movie like that comes along; a movie you’ve got to see so that you, too, can be in the dark about it. In the movie’s own terms, this much can be said for sure: It may not make you an Apathetic, but it will certainly age you by two hours.”

“Zardoz Review by Scott Weinberg

If your idea of perfect science fiction consists of space battles and droids, you’re probably best advised to steer clear of John Boorman’s ultra-trippy cult classic Zardoz. If, however, you can enjoy an ironic and entertaining fantasy mind-bender, then this one might be right up your alley. While overlooked by general audiences, Zardoz is one of the most feverishly adored cult movies ever. And while the movie certainly looks outdated and even silly at times, the deeply intelligent and thought-provoking issues under the surface challenge and entertain audiences.

The year is 2293 and most of humanity has devolved into mindless ‘Brutals.’ Their god Zardoz visits these savages periodically, instructing them to hunt down and kill any human ‘Breeders’ they come across. This is because “the penis is evil,” and humanity deserves to be wiped out. Zardoz appears to his violent followers as a giant flying stone head that spits out rifles and ammo, along with his murderous decrees. Zed (Sean Connery), one of the Brutals, stows away aboard the massive stone head, which takes him to ‘the Vortex.’ The denizens of the Vortex are a race of genetically superior, immortal beings that treat one another pretty rotten and long for death. When Zed climbs out of that giant head and starts poking around, things get really screwy.

Zardoz is packed to the gills with high-minded concepts. Take the ‘apathetics.’ These are immortals who have become so bored and disassociated during their eternal lives, that they are breathing, blank zombies. Another faction of the immortals is the ‘Renegades,’ who have become irretrievably insane. These elderly creatures are dumped off in an out-of-the-way building and forgotten. Zardoz is a movie with a lot to say about the ills of society.

Since it was made in 1973, it’s no surprise that Zardoz looks dated and even downright absurd. There are more than a few costumes and set designs that may have you rolling your eyes in disbelief, but it’s important to watch a movie like this with a sense of maturity. It may be difficult to take seriously dialogue like “The penis is evil,” but a willing (and preferably enthusiastic) suspension of disbelief is essential. Yes, that’s Connery as Zed, running around in what looks like a giant red diaper… and yes, there is a scene in which Zed is forced to achieve an erection while dozens of fascinated immortals stare on. But with the plethora of challenging and satisfying ideas being tossed around in Zardoz, it’s a tough movie to dislike.

It’s a testament to writer/director John Boorman that this movie ever saw the light of day. Zardoz was obviously a labour of love for him, and to this day Connery still lists this movie as one of his favourites. If you’re a fan of science fiction in the vein of 2001: A Space Odyssey or Blade Runner, I would recommend Zardoz. While not as ‘polished’ as those other films, it deserves a place in anyone’s sci-fi collection.”

Plot Summary

* Genres: Fantasy, Sci-Fi
* Tagline: Beyond 1984, Beyond 2001, Beyond Love, Beyond Death
* Plot Outline In the far future, a savage trained only to kill finds a way into the community of bored immortals that alone preserves humanity’s achievements.
* Plot Synopsis: In the distant future Earth is divided into two camps, the barely civilized group and the overly civilized one with mental powers. A plague is attacking the second group after which it’s members cease to have any interest in life and become nearly catatonic. When Sean Connery one of the barbarians, crosses over, the tenuous balance in their world is threatened.
* Plot Keywords: Blindness, Bizarre, Book, Mutant Human, Crystal Ball, Head, Harvest, Mutation, Flying Head, Ring, Reverse Footage, Horseback Riding

- Actors: Sean Connery, Charlotte Rampling, Sara Kestelman, John Alderton, Sally Anne Newton, See more
- Directors: John Boorman
- Format: Anamorphic, Closed-captioned, Color, DVD-Video, Subtitled, Widescreen, NTSC
- Language: English, French
- Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
- Aspect Ratio: 2.35:1
- Number of discs: 1
- Rating R
- Studio: 20th Century Fox
- DVD Release Date: March 27, 2001
- Run Time: 106 minutes
- Average Customer Review: based on 113 reviews. (Write a review.)
- DVD Features:

* Available Subtitles: English, Spanish
* Available Audio Tracks: English (Dolby Digital 3.0), English (Dolby Digital 2.0 Stereo), French (Dolby Digital 2.0 Mono)
* Commentary by director John Boorman
* Still photo gallery
* Concept Art and Pressbook Galleries

- From IMDb: Quotes & Trivia
- ASIN: B000059HAE
- Amazon.com Sales Rank: #2,570 in DVD (See Top Sellers in DVD)

Nominations

* BAFTA Awards: BAFTA Film Award for Best Cinematography
* Hugo Awards: Hugo for Best Dramatic Presentation

Trivia

* The scene where Zed (
* DIRCAMEO:(
* To help keep the movie cost down,
* Zed’s revolver is a Webley in 455 caliber.
* The exterior shots at the very opening of the movie were taken right next to director
* To make the shots of the stone head move into the mouth accurately, the camera was placed at the mouth and tracked backwards, and the film reversed in the lab.
*
* The government initially refused to allow the production team to import the guns for the movie into Ireland because of terrorist attacks occurring at the time.
* Radio spots (available on the DVD) were narrated by
* According to John Boorman, Sean Connery found it incredibly difficult to get work when he abandoned the James Bond role a second time after Diamonds are Forever. Thus, Boorman was able to hire Connery very cheaply for this project.

Goofs

* When mortality comes to the vortex, several “dead” characters can be seen moving.
* When the exterminators on horseback are killing the brutals, tire tracks can be seen on the wet beach sand.
* Early in the film, when the weapons are spewed out of the floating head’s mouth, a crewmember’s arm can be seen throwing them.
* About three minutes into the movie, when the floating head is in the clouds, part of a car can be seen in the top right corner of the screen.
* In the scene where Zed discovers the floating book, you can clearly see the strings suspending it in midair.

Movie Connections

* Remade as: Planet B: Mask Under Mask
* References: Planet of the Apes, 2001: A Space Odyssey
* Referenced in: Excalibur, Dark City, The Big Tease, Wonder Boys, Empire of Dreams: The Story of the ‘Star Wars’ Trilogy
* Featured in: To the Galaxy and Beyond with Mark Hamill, The Fly Papers: The Buzz on Hollywood’s Scariest Insect

Quotes

* Arthur: It was I! I bred you! I led you!
Zed: And I have looked into the face of the force which put the idea in your head. You are bred and led yourself.
* Friend: We’ve all been used…
Arthur Frayn: …and reused…
Friend: …and abused…
Arthur Frayn: …and amused!
* Zardoz: The gun is good.
Exterminators: The gun is good.
Zardoz: The penis is evil. The penis shoots seeds, and makes new life, and poisons the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth and kill!
* Zed: Stay behind my aura!
* Consuella: The brutal is now in fourth hour of unconscious sleep. It’s astonishing that Homo Sapiens spends so much time in this vulnerable condition, at the mercy of its enemies.
* Zed: I want the truth.
May: You must give the truth, if you wish to receive it.
Zed: I’m ready.
May: It’ll burn you!
Zed: Then burn me.
* The Tabernacle: Caution: You are approaching the periphery shield of Vortex Four. Caution: You are approaching the periphery shield of Vortex Four.
* Zardoz: Zardoz is pleased.
* The Tabernacle: Vote, please. Vote, please.
* The Tabernacle: I cannot give information which may threaten my own security.
* [watching his memory-scan video of hunting down Brutals] Zed: I love to see them running. I love the moments of their deaths – when I am one with Zardoz.
* [first lines]
Arthur Frayn: I am Arthur Frayn, and I am Zardoz. I have lived 300 years, and long to die. But death is no longer possible, I am immortal. I present now my story – full of mystery and intrigue. Rich in irony, and most satirical. It is set deep within a possible future, so none of these events have yet occurred. But they may! Be warned, lest you end as I. In this tale I am a fake god by occupation, and a magician by inclination. Merlin is my hero! I am the puppet master. I manipulate many of the characters and events you will see. But I am invented too for your entertainment and amusement. And you, poor creatures, who conjured you out of the clay? Is God in showbusiness too?
* [to Zed] Consuella: I have hunted you so long, I have become you.
* George Saden: I think what I think. I hate you all. I hate you all. I hate you all. Including me…
* [about to Liberate Consuela] Zed: All that I am is gone.
* [Zed breaks the heart of the crystal] The Tabernacle: You have destroyed us. You are alone.
* Consuella: Penile erection was one of the many unsolved evolutionary mysteries surrounding sexuality. Every society had an elaborate subculture devoted to erotic stimulation. But nobody could quite determine how this…
[Consuella points to a diagram of a male penis and scrotum]
Consuella: becomes this.
[Consuella points to a diagram of an erect penis and scrotum]
Consuella: Of course, we all know the physical process involved, but not the link between stimulus and response. There seems to be a correlation with violence, with fear. Many hanged men died with an erection. You are all more or less aware of our intensive researches into this subject. Sexuality declined probably because we no longer needed to procreate. Eternals soon discovered that erection was impossible to achieve. And we are no longer victims of this violent, convulsive act which so debased women and betrayed men. This brutal
[Sean Connery]
Consuella: , like other primates living unselfconscious lives, is capable of spontaneous and reflexive erection. As part of May’s studies of this creature, we’re trying to find, once again, the link between erotic stimulation and erection. This experiment will measure autoerotic stimulation of the cortex, leading to erection.
* The Tabernacle: Sleep was necessary for man when his waking and unconscious lives were separated. As Eternals achieved total consciousness, sleep became obsolete and Second Level meditation took its place.
* Zed: What is it you want?
Friend: Sweet death. Oblivion.
Zed: For yourself, or for the whole Vortex?
Friend: For Everybody. An end to the human race. It has plagued this pretty planet for far too long.
Zed: You stink of despair. Fight back! Fight for death, if that’s what you want.
Friend: I thought at first you were the one to help. But it’s hopeless. All my powers have gone.
* May: Friend, I cannot sanction this violence and destruction.
Friend: It’s too late, May. There’s no going back.
May: Don’t destroy the Vortex! Let us renew it. A better breed could prosper here. Given time…
Friend: Time? Wasn’t eternity enough?
Zed: This place is against life. It must die.
May: I have my followers. Inseminate us all, and we’ll teach you all we know. Give you all we have. Perhaps you can break the Tabernacle. Or be broken.
Friend: An end to eternity.
May: A higher form.
Zed: Revenge.
* [to Consuela] Zed: Can you unknow what you know of me?”

Zardoz from Wikipedia

Zardoz is a 1974 science fiction film directed by John Boorman and starring Sean Connery in one of his first post-James Bond roles. The film contains a mix of mythology, a bizarre, sprawling plot filled with twists and incongruities, and wide-ranging satirical and allegorical stabs. Filmed on a small budget of US$1 million, Zardoz‘s mixture of cerebral, philosophical sci-fi was in complete contrast to Boorman’s previous film, the brutal thriller Deliverance. The film was shot by cinematographer Geoffrey Unsworth. An attempt to market the film to the post-2001: A Space Odyssey audience was unsuccessful, although the film has since developed a cult following.

Plot

In a future post-apocalypse Earth (2293), the human population is divided into the immortal “Eternals” and mortal “Brutals”. The Brutals live in a dark-ages wasteland. The Eternals, who live apart in various “Vortices” (singular “Vortex”), hidden bastions of civilization, lead a luxurious but aimless existence. The contrast between the two groups is stark. In general, calamity after calamity has reduced life on much of the Earth to dire subsistence levels. The distant Eternals are unknown to most people. The only contact between the groups is through a religious warrior class called the “Exterminators”, who kill and terrorize other Brutals at the orders of a huge flying stone head called Zardoz. The stone head supplies them with weapons and ideology in exchange for the food they collect.

Zed (Connery), an Exterminator, hides aboard Zardoz during one trip, “killing” its Eternal operator-creator, Arthur Frayn (Niall Buggy). Arriving in the Vortex as a stowaway, Zed meets two Eternals — Consuella (Charlotte Rampling) and May (Sara Kestelman). They possess psychic powers, and make Zed a prisoner of the community of decadent effetes in order to study him. Zed is put to work as a physical laborer under the direction of subversive troublemaker called Friend (John Alderton).

Over time Zed learns the nature of the Vortex. The Eternals are overseen and protected from death by an AI called the Tabernacle. Through their vastly extended lifespan the Eternals have grown bored, corrupt, and impotent. They spend days stewarding the vast knowledge of humanity while doing little themselves besides participating in bizarre rituals and mass meditations navel gazing. As they never die and the passage of time is largely meaningless as a result, violating the complex set of social rules, and thereby going “Renegade”, results in artificial aging. An Eternal thus aged will remain as the feeble elderly for the rest of time. More recently some have fallen into catatonia through an odd mental illness, forming a new social strata the Eternals call the “Apathetics”.

As the story progresses, it becomes clear that Zed is not quite the “brutal” the Eternals believe him to be. He very quickly divines the nature of the Vortex and its problems, and starts to play an increasingly proactive role among the Eternals. The backstory develops to reveal that Zed was aware of the true nature of Zardoz, having been led to an old book, The Wonderful Wizard of Oz; the origin of the name Zardoz (Wizard of Oz). After revealing that Frayn had led him to the book and taught him to read, the story is completed; Zed is the ultimate creation of Frayn’s long-running experiment in creative eugenics, using the Exterminator class to control the Brutals with the aim of breeding a superman to save humanity from its dead-end status quo. He had led Zed to understand the nature of Zardoz, hoping he would use it to infiltrate the Vortex.

The Eternals discover the deceit and “age” Friend, while attempting to control Zed. But Zed is actually superior in intelligence to the eternals, and is eventually able to withstand their psychic powers. He destroys the Tabernacle, after which the Vortex is invaded by other Exterminators who bring death to the majority of Eternals, typically with their blessing, given the novelty of the events. A few Eternals escape to make a new life outside the Vortex among the Brutals, carrying the knowledge of civilization. The allegorical ending shows Zed and Consuella producing a child, growing old and dying naturally, whilst the sound of the second movement of Beethoven’s Seventh Symphony swells in the soundtrack.
Spoilers end here.

History

Zardoz is is notable for being the first time a search engine (or a precursor) is shown in a film, retrieving visual images from a database, years before the personal computer was invented. Arthur Frayne is shown instructing the computer to search for specific images of Cars in the way that we associate with search engines, except with voice recognition software .

Production

In the DVD commentary Boorman repeatedly complains about the low budget of the film. Nevertheless he attempted to fill it with a sort of concept art. The Exterminators hunt down the Brutals while wearing large red paper mache facemasks, loincloths and matching bandoliers. The Brutals are instead dressed almost universally in sport coats and jeans, except for young women, who are dressed in “caveman” garb. If this were not enough, in one scene Zed escapes from the Eternals by dressing in a wedding gown. The head of Zardoz, arguably the most important set in terms of plot development, is clearly made of painted paper mache. Most of the sets in the Vortex are equally low quality, variously consisting of large inflated plastic sheets, “olde English” villages, or pastel decorated sets – the Tabernacle is simply a room filled with mirrors.

Reception

In 2004 the magazine Total Film described Connery’s costume (consisting of a ponytail wig, leather knee boots, and a loincloth which bears a strong resemblance to a giant orange nappy or diaper) as the number 1 “dumbest decision in movie history”.

References in popular culture

This article contains a trivia section.
Content in this section should be integrated into other appropriate areas of the article or removed, and the trivia section removed.

* The DC Comics character Vartox is a near-carbon copy of Zed. He has an exact replica of Zed’s clothing, brown hair, and receding hairline. The character’s name is even close to sounding like the “Vortex” of the film.
* The video game Time Bandit, which has several science fiction references, mentions the “spirits of Zardoz“.[citation needed]
* The video for “Dreams” by the rock band TV on the Radio features a huge stone head like the one in “Zardoz” that disintegrates at the video’s end.
* The webcomic Questionable Content referred to Zardoz multiple times in comic number 830].
* Saul was dressed as Zed in an episode of Saul of the Mole Men, “Fun King Johnny”, when he was on trial by combat.

Quotes

If the content can be changed to be more encyclopedic rather than just a list of quotes, please do so and remove this message. Otherwise, you can help by formatting it per the Wikiquote guidelines in preparation for the duplication.

* Zardoz: The gun is good. The penis is evil. The penis shoots seeds, and makes new life to poison the earth with a plague of men, as once it was. But the gun shoots death, and purifies the earth of the filth of brutals. Go forth… and kill! [Zardoz proceeds to vomit a torrent of rifles and ammunition for his followers to use.]

Successful SNS’s Will Be Modeled on the College Campus

Chris Abraham — Wed, 28 Feb 2007 12:31:08 +0000

So, Harvard and Yale spoil their students rotten! My friends who attended Harvard or Yale college swoon over those 4 years like I swoon over my first love.

A good SNS should be all late-night wine-influenced discussions of Descartes and Plato and the summer afternoons on the quad and the time playing Xbox with your roommates.

They will become life long brand ambassadors for your community. Proud alumni.

You have to offer the tools to allow the market to choose for itself, otherwise, you might never find out that the SNS needs all three, or none at all.

If You Don’t Save the Whales then You Suck

Chris Abraham — Thu, 15 Feb 2007 23:41:28 +0000

I got a scolding from Chalsea, “you might think that whales dont matter but your wrong. ya you need to take care of your family but we also need to save are world. all of you that sont think that the whales arent important than you SUCK,” because I wrote an article called Don’t Save the Whales.

For your amusement, here are all of the comments from Don’t Save the Whales:

Understandable sentiment, and an easy crutch for our own apathy, but life is not so black and white.
To continue with a racial theme and abuse an overused metaphor, would you have had Dr. King abandon his quest for civil rights in favor of couples therapy?
Granted, whales and trees are not sentient beings like the African Americans who were fire-hosed in Selma, but it’s naieve to write off noble ambitions because one’s self is not already enlightened.
In many of the great religious traditions service is actually means to personal salvation. Through serving others, we can learn to help ourselves and our families.It is a shame that such impulses are not instinctual (hence the reason why airlines have to remind to you put on your oxygen mask before assisting your neighbor), but we are contradictory beings.
Accept the ambiguity and respect both service to others and our quests for personal virtue. They go hand in hand.
Posted by: David Gelles | April 11, 2005 10:32 AM
There is no apathy in my life. And there are also many distractions. I have spent years dancing with dolphins and whales as a SCUBA diver and know them more than many and for this I am grateful.
What is more noble than the ambition of saving oneself?
Doctor King was a whale, if you will. He was saving himself, his family, and his community. I am surprised that you overlooked that.
So, maybe I am not so naive.
And the most valuable lessons are in fact gleaned from serving others, but try to keep it local. As in your spouse, your children, your parents, your family, your friends, your community. If you have energy left over, then spend it along the same vein.
The nature of the world is not really as it seems. Try to only serve others you can touch, see, feel, help, interact with, and live with.
Posted by: Chris Abraham | April 11, 2005 10:47 AM
Dr. King was a philanderer saint.
Beethoven was an abusive genius.Ghandi…well, he was all good.
The point is that we can’t put our life’s work on hold to get in the zen of changing diapers.
I know you’re neither naieve nor apathetic, so don’t come off like it by saying, “saving pagan babies, the rain forest, the whales, or the trees is pure distraction from the things that matter most in this life which is saving yourself, protecting and loving your children, your spouse, your parents, your family, and your community.”
If people don’t save the trees there will be no more familes to save.
Posted by: David Gelles | April 11, 2005 10:57 AM
As for one’s life’s work, it makes more than more sense to me now that Roman Catholic priests are celibate. There are fewer distractions.
I am not saying that one should not perform one’s life’s work. But not to the harm of what really matters.
And I am not talking about one’s life’s work, nor am I talking about destiny. What I am saying is that no matter how noble one’s life’s work may seem and no matter how important one’s destiny is, it is not remotely as important as serving your spouse, your children, your family, and your community.
There is nothing as modest, as honest, as life-affirming, and life-changing as that.
There is more harm done by a man who has a destiny, a noble aim, a a life’s work than anything else.
You mentioned Dr. King, Beethoven, and Ghandi.
I will mention some other men who have had life’s work and noble aims who lost site of themselves, their children, their family, and their community:
Adolf Hitler, Joseph Stalin, Idi Amin, Hideki Tojo, Kim Il-Sung, Chiang Kai-Shek, Moammar Al Qadhafi, Pol Pot, Francisco Franco, and Mao Zedong.
All men who didn’t put their “life’s work on hold to get in the zen of changing diapers.”
To take it one step further, these men, Adolf Hitler, Joseph Stalin, Idi Amin, Hideki Tojo, Kim Il-Sung, Chiang Kai-Shek, Moammar Al Qadhafi, Pol Pot, Francisco Franco, and Mao Zedong, might have turned out differently if their mom, dad, family, and friends where better parents to them.
Posted by: Chris Abraham | April 11, 2005 11:34 AM
cop out.
Posted by: David Gelles | April 11, 2005 11:56 AM
There are many highly-gifted people in the world who have been treated like the young Gautama.
They are coddled, protected, and spoiled so that they may be allowed to focus on their destiny.
They distiny is as likely to be that of a surgeon, a scientist, a lawyer, a competitive skater, an athelete, a beauty queen, a pianist, a painter, a poet, or a priest as it is the King of the Whales.
There needs to be balance in all things. And what is the saddest part of this entire conversations is that the same man who said, “The point is that we can’t put our life’s work on hold to get in the zen of changing diapers” is also the man who spent months living in India.
I have never focused this on not saving the whales or not saving the forests but rather how much easier it is to forgive the distraction from the truth if that distraction is in fact popular or noble.
It’s neither nuclear family and Wall $treet, nor domestic abuse and whales.
There are countless great parents who are plenty involved with money, and plenty of awful parents who do invaluable work for their communities but are awful husbands and wives, who are awful parents to their children, and who are able to rationalize their entire failure because they have done some things that really don’t matter too much at the end of life really anyway.
There is another black and white annoyance: that money equals bad and activism equals good.
Sometimes entropy isn’t death. very often, it isn’t. Sometimes to struggle so hard for something that is so far removed and so not part of one’s life is like struggling in quicksand.
Not only is it a waste of energy, but the unintended consequence — sinking faster and being alienated from a helping hand — is worse than anything you could ever imagine.
Posted by: Chris Abraham | April 11, 2005 1:16 PM
there will always be that group of people bordering on lunacy who are dependent on a false sense of altruism to prop up their self-esteem, which suffers from things like failing to take care of their families or failing to succeed in relationships. it’s a shame, really.
Posted by: sam | April 12, 2005 8:30 AM
Sam, that’s the perfect way of saying it. And I can even make it more generic to better support my point, if you don’t mind, “there will always be that group of people bordering on lunacy who are dependent on a false sense of destiny to prop up their self-esteem.” The same stuff that makes the chairman of GE great and successful is the stuff that makes up the chairman of WWF as well.
My concern — and the reason I wrote the piece — is that the chairman of GE doesn’t suffer from the “noble aim” aspect, which might make the avarice and work ethic and profit motive more authentic and honest.
And is that better than a false sense of altruism?
Posted by: Chris Abraham | April 12, 2005 9:32 AM
Yes, the avarice and work ethic may be honest and authentic, but avarice is a product of disappointment toward selfless service. Avarice and profit are easy. They come naturally, but so does the violence instinct. It is the mark of a civilized human to control such instincts.
Take each point in this discussion to the extreme. If tomorrow you woke up and walked outside to a world composed of either selfless service or “avarice and work ethic and profit motive”, which would you prefer?
Posted by: Bryan | April 12, 2005 9:49 AM
Chris, Dickens had the same reservations as you about what he termed Telescopic Philanthropy. You’re not alone!
Posted by: Mike | April 12, 2005 10:38 AM
In their purest form, I would choose service. I have a dear friend who is Mormon and she told me that service is the most important thing to the LDS. But when it comes to service, nobody is a professional and the service is inclusive of the family.
I like that. That makes sense to me.
I am also not saying that there is anything wrong with an obsessive workaholic president of Save the Whales.
I mean, there needs to be sacrifice in life and pain in order to grow and evolve.
But when a child is involved — when a family is being made — then things indeed should change.
Take each point in this discussion to the extreme. If tomorrow you woke up and walked outside to a world in which you would have to choose between saving all the whales and saving one child, which would you choose?
Posted by: Chris Abraham | April 12, 2005 11:05 AM
With regards to Telescopic Philanthropy, I see the same thing with Mr. Margaret Thatcher. The thing is, with spouses, there is a certain level of conscious or unconscious choice in the matter.
With children, there is no choice in the matter. Although the subsumed spouse might become toxic and bitter — or not — at the loss of self to the shining qualities of Prime Minister Margaret Thatcher, there is still no less of a choice, really, in the matter.
It boils down to, if you’re unhappy, leave.
But choosing to have children is an entirely different matter.
Having children can either be the most generous or the most selfish act in the entire world.
An additional note is that psychologically-speaking, the same people who end up in a role such as Mrs Jellyby’s or Mrs Thatcher’s tend also to have narcissistic qualities.
And narcissists are the most compelling mates and the most incapable of being partners and parents. Funny how that works.
Posted by: Chris Abraham | April 12, 2005 11:16 AM
Without reading each entry and assimilating them all to produce a cogent statement (because I’m busy at work), let me make the following observations and then close with the greatest quote ever spoken.
1) There are causes noble enough that you should sacrifice your children. Chief among them is service to your nation in a time where its existence is threatened. As Abraham Lincoln once said to women grieving the loss of their children during the civil war,
“I cannot refrain from tendering to you the thanks of the Republic they died to save. I pray that our heavenly father may assuage the anguish of your bereavements and leave you only the cherished memories of the loved and the lost and the solemn pride that must be yours to have made so costly a sacrifice upon the alter of freedom.”
2) Nobody (worth hearing) is suggesting that saving the whales is more important, or equally important, to tending to our social fabric. What they are saying, if you listen with a carefully bent ear, is that through fostering care for things other than ourselves we create a society that by virtue of its interest in things besides itself, takes good care of itself. Without a strong social network, these other less paramount causes could garner no attention.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; because there is no effort without error and shortcomings; who does actually strive to do the deed; who knows the great enthusiasm, the great devotion; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
Theodore Roosevelt (26th U.S. president (1901-09), 1858-1919)
Posted by: Justin | April 12, 2005 12:44 PM
could we change “whales” to “the unborn”?
Posted by: max solon | April 12, 2005 12:48 PM
I fully agree with you, but isn’t that called duty? And isn’t that the choice of the child? The child is not being sacrificed for the parent but rather the child is sacrificing his own life. That soldier is a whale. That soldier is sacrificing his life for his spouse, his children, his family, his friends, his community, and his country.
Entirely different, in my opinion, but important none-the-less.
Posted by: Chris Abraham | April 12, 2005 3:56 PM
Yea. I see the problem.
We should take control of our families and sort out all our family problems.
What about taking them to the ocean? We could all look for the whales together!
No, waste of time. What if we don’t sort out our problems when we’re there? We might all get lost in some sadly transient awe at the beauty of the whales – or probably just the idea of whales. For precious moments we’d forget the problems we went there to sort.
My family is not weak!
And who’s driving?
And if all the whales are gone anyway because of whalers, or depleted fish stocks from crazy fishing, or deafening submarine engines interfering in their songs, we’re only going to get frustrated at humanity’s impotence in the face of these vital industries.
I can do without that.
And they have no rhythm as far as I can tell.
Let’s relax with the tv newstoons and a healthy tuna salad, and save up the money from work for a good holiday one day. Disney? Hope we don’t use it all up on therapy first.
Or they grow up.
Forget the whales. You only live once.
Posted by: Hugh Whiting | April 12, 2005 9:48 PM
I think you’ve got your focus slightly wrong here, because you’re centering on “activists” when you should be thinking of all parents.
I know several handfuls of people who were scared and abandoned children, and the few who were raised by nannies were the lucky ones. Some of those abandoned children had parents at home, but they were so involved in business that they never saw their kids. It’s not about “activism,” it’s about abandoning your family for anything, and we shouldn’t confuse the two.
All the actual activists I’ve known share their activism with their families (I used to work for the Sierra Club, so I’ve known a few).
P.S., and this is a note for everybody, because this is the third time I’ve seen the error today: IT’S SPELLED “GANDHI.” G. A. N. D. H. I.
Posted by: Rika Youngblood | April 12, 2005 10:28 PM
i disagree with your assessment that the whales can fend for themselves .. they have no chance at all when their home is polluted, their food depleted, and their migration paths are congested with oil tankers .. what’s worst, we have the power to wipe out the planet (not just a single species) with just a push of the button (in 2002, we were just seven minutes away from midnight on the doomsday clock).
i have yet to run into children of the green movement who “are a mess”. on the contrary, having attended an ultra-liberal college of a progressive town [santa cruz], i have met and befriended many of these second-generation hippies who continue to uphold the various -ISMs (re: liberalism, idealism, etc) and values of their parents. what a wonderful gifts these hippies of yesteryears have given to their children.
this legacy echoes the teachings of the wisdom keepers of the mohawk nation, who teach their people to respect the land, and that “… everything they do affects the Seventh Generation and we must think of the unborn faces looking up from beneath Mother Earth”.
though my parents were not part of the green movement, i do believe in it .. and i will save the whales for the both of us.
Posted by: nam lamore | April 13, 2005 4:20 PM
Hugh, the entire time I read your comment I thought of the dolphins from Hitchhiker’s Guide to the Galaxy! — thanks for that. But I have to tell you that I don’t really give a rat’s twat what you get up to.
Posted by: Chris Abraham | April 13, 2005 8:23 PM
What absolute twaddle.
Where is your evidence to back up the existence of these orphans of ecology? Don’t you think that there are people that put work before their family in all walks of life?
You’re being deliberately provocative. Get a life. Spend some time with your own family and friends instead of wasting your time attempting to bait people on the internet for your own pathetic amusement.
Posted by: Vilnius Terence | April 14, 2005 10:59 AM
I think you are bang out of order the people that save the whales are good people and are doing good. I am sure 9 out of ten would not neglected there families because of it and the ones that do are yes in the wrong when I was a little girl saving the whales was my dream
whales are mammals just like we are they are getting killed by there own species which is not right you are saying we should be stopping the robberies and the murders but by killing the whales you are doing the same to them you are murdering them and robbing them of a family something’s need looking after and at least there are SOME descent people out there that will do it not everyone sees life in the same way you do. if you had a pet dog for example and someone was trying to kill it you would do everything you could to save it because it is part of the family some people see whales in that way. How would you feel if you were just sitting at home with your family and someone shot a harpoon at you? Well that’s what it is like for them.
just imagine(I don’t no if you have kids) that you were sitting at home with your kids and someone captured you or killed you just think about what it would do to your kids but at least they would have other family or they would have the opinion of foster care or adoption. but those poor whales probably don’t have help like that they would be all alone and maybe too young to know how to survive on their own so I think in the future instead of being lost in your own little world and think its the saving the whales that is doing it think again because they need as much help as we do. And if you are so bovered about the community I hope you are out there doing something for it. Infact why don’t you go out there and do something now instead of wasting your time writing this web site moaning about there whale savers and do something for the community yours sincerely jess
Posted by: jess | May 13, 2005 9:31 AM
this is sick we can save ourslevs we have a voice of our own but the whales dont so if they cant speak to stick up for themslves who will? because it is clear u wont. i would and that is a fact u mybe should listen because it is your people that is causing the problem with the whales.
Posted by: stephanie | May 23, 2005 4:41 AM
If the vast majority of people who aren’t inclined towards saving the whales and such, were instead spending their free time trying to truly take care of their families, spouses & communities I might see validity to your argument…as it is this post just looks like liberal-baiting to me.
Whatever. You guys are right. We suck. Money is king. Whatever.
Posted by: Cary | June 21, 2005 2:53 PM
You can always catch a liberal if you use a whale as bait!
Posted by: Chris Abraham | June 21, 2005 4:44 PM
what a stupid article.
Posted by: Urb | June 21, 2005 9:05 PM
Your argument is astonishing to me. If you can honestly re-read it two times and not see the mile-wide holes in your reasoning you might need to take some time to think things over. Really.
Suffice to say that if this is the way you feel then I’m thinking that you have some learning to do about what a relationship is, what a marriage is and what raising a child is. Let’s set your gloss on activism == children raised by nannies aside. That is a deep issue with a whole spectra of situations that you are lumping into the most negative terminus.
You don’t raise a child by commiting yourself to voluntary servitude to him or her — nor do you ‘make a family’ by staying home and staring at them 24/7. Strong people with strong convictions raise children that share these traits. Strong marriages are not made by two people who spend all their time on each other. The best thing you can do for a child is to inspire her by setting an example of what a person can do in this world.
To hold the opinions that you express within the context of your personal mores is one thing, but to insult *activism* at large and to call people who give a damn and are doing somehting about it bad parents bullshit on stilts.
Posted by: anon | June 22, 2005 12:09 PM
You have the honor of missing my point entirely. I think you might be suffering from some sort of deep-seated guilt.
Posted by: Chris Abraham | June 22, 2005 1:29 PM
we as humans have a responsibilty to care for all living creatures of this earth as they all have a right to live and we are the ones who have destroyed their homes and species. So it is a responsibility of ours to try protect those species in danger because of the selfish act of others.
Posted by: Amy | July 9, 2005 1:47 AM
you obviously is idiot, u must be someone who cares only about urself. please open u eyes and see what people like u are doing to animals. IDIOT
Posted by: lin jia yi | July 11, 2005 8:13 AM
first of all Mr.Abraham does make a point, if your life isn’t well put together you shouldn’t particate in any other extra curricular activities. However,he fails to mention other activities people particate in that aren’t for the environment,anmails/endangered species,or other worthwhile cause that never the less can disrrupt homes,childhoods,& break families such as:homeless, needy, abuse, disabiled, & feed the children. but these aren’t mentioned, why . . .?
Posted by: integra | July 11, 2005 4:14 PM
Mr.Abraham I must say you speak of neglected children,& husbands. can you prove anything you say? And if you can tell us how many people are neglected because of their parents jobs, hobbies, and everyday life who aren’t rooted in some cause and are just living in a regular town, would you? There are problems in life & marriage due to nothing but their own faults, to not think so & live in a perfect world is denial.I suggest you open your eyes.
Posted by: integra | July 11, 2005 4:35 PM
Mr.Abraham,I respect other people’s opinions.You do not.That I refuse to respect,the lives of others & how the are lived are not yours to dictate to.You probley have a nice apt. in a upscale N.Y. neighborhood. Must be nice. You’ve had everything handed to you in a silver spoon. I don’t discriminate agianst the rich even though i am not. But for the poor who live in the wild or country nature is greatly loved,respected,&cared for.
Posted by: integra | July 11, 2005 4:49 PM
Mr.Abraham, you must watch your views & how you express them because you can offend many people,I was very offended by your statements and took it personally.It hurt,and I thought of all the others you’ve hurt by this. I suggest you apologize to the envirnmental community.I don’t apphreciate your calling Dr.King a “philanderer saint” and suggest you appologize to the black community as well.One day you may wake up and see how precious our world is.
Posted by: integra | July 11, 2005 5:01 PM
Mr.Abraham, this is my last post.I know your thinking “thank god”. But in short i will speak a quote of love ,honesty,& truth. ” The wonderous world under sea & land, in the big scheme of things one life may seem insugnifficant but it’s the greatest gift we know and we cannot let this world of light, love ,and beauty perish.”
Posted by: integra | July 11, 2005 5:09 PM
Mr Abraham, YOU ARE A CRAZY, CRAZY TOOL.
Posted by: Mad Anne Bonney | July 11, 2005 10:20 PM
Mr Abraham, YOU ARE A FREAKY FREAKY FREAK.
Posted by: Mad Anne Bonney | July 11, 2005 10:21 PM
My ex long ago abandoned our son for native american/worker/prison issues. The worst part is my 18-yr-old son who was dragged to the W.T.O. when he was 13(although it makes for a good story to say he’s been teargassed)-my son only sees the hypocrisy in the hardcore activists–thinking of them as angry and sad without any stability or truth.
Posted by: christina | July 12, 2005 7:19 PM
Your thoughts are disturbing because if you cannot enjoy the utter beauty we have in our world you are really disturbed. This page is sick and unfortunatly I visited this sight BLAH….SAVE THE WHALES
Posted by: Crystal | July 12, 2005 8:22 PM
Save the Earth, KILL YER SELF!!!!
Posted by: Martin Jones | July 26, 2005 4:17 PM
love animals keep them safe. would if u were a whale oh yeah lets just 4get u. u r nothing.GOD put thing here 4 a reson life is a leason. u will get whats coming.SAVE WHALES,CARE 4 THEM.
Posted by: ryah | July 26, 2005 8:59 PM
i have only 1 thing 2 say about ur article
“THE HELL”
Posted by: emman | July 27, 2005 5:32 AM
i have only 1 thing 2 say about ur artical
“THE HELL”
Posted by: emman | July 27, 2005 9:50 AM
Sorry I don’t think like you At ALL!!!
Posted by: Bobbie | August 1, 2005 3:48 AM
You are really twisted aren’t you. so you think we should focus on other things no we shouldn’t im 13 and i am trying to save the animals from people like you. Sick people who are self centered and don’t care for others. You need to get your head out of your *** and open your eyes. You wouldn’t like for someone to kill you without question and make lipstick or shampoo out of you would you??? Animals that live in the water are being killed for your convience so you can have shampoo. i don’t think so buddy. I bet you go out there and kill them so you can be satified. Well you know what we’ll stop people like you from hurting the animals we love. Without or with out your help. So when all the animals are gone we’ll start making shampoo and lipstick out of people like you so you know what it fells like to be them. So you know how much pain people put tem through. Woould you like a harpoon explosive shot into your brain and blow up and kill you then hit you repeatedly with an axe. So you need to get your head out of your***
Posted by: Cayla Rene | January 31, 2007 12:50 PM
You are really crule huh? dude you have to save the whales. they are killing the whales just so they can make soap to rub all over your body .well i am 13 and i am trying to save the whales . so people like yuo dont get to kill them. you are really wrong and dont care one bit about the animals under the sea. well you should.whales , orcas , sharks and other mammals die just to make new and stupid improved products. you are a *** and you need to care about the animals they have dont nothing to you and you want to kill them well dont. cause me and my friends cayla will beat your ***
you need to care. well would you want to die just to make lipstick and shampoo.
write back and i will tell you more abourt the animals you need to car eabout what they do for you there are only a hundred remaining in the world .soon there will be no more and then it will make you happy huh well you need to get your head out of the gutter . when all the animals are gone what are u gonna do we are gonna blame you!!!!!!!!!
Posted by: ALexa RAe | January 31, 2007 12:50 PM
you might think that whales dont matter but your wrong. ya you need to take care of your family but we also need to save are world. all of you that sont think that the whales arent important than you SUCK.
Posted by: chalsea | February 15, 2007 6:44 PM

Online Marketing

Chris Abraham — Sun, 24 Dec 2006 18:47:30 +0000

The Internet is too big for direct marketing. The most efficient and efficient way to reach your target market online is to identify and influence the influencers – the opinion leaders who can and will market on your behalf.

Markets are conversations. Conversations are two-way. Since you are what you do and say online and since you will be judge on your reputation and follow-through, it is important.

Being open and authentic is step one of who you are, step two is being available to respond to questions, comments, and criticism.

No matter how sweet, open, earnest, and bespoke your message, if you fire-and-forget while messaging online and don’t follow-up and actually engage in the conversation and follow-up, then you might have an online reputation, but it won’t be good.

Becoming an opinion leader online requires becoming part of a community – being invested and engaged.

There is no way there can be a one-to-one conversation with everyone on the Internet. The ultimate goal of online marketing and online brand promotion is to accurately target your marketing message directly to the people who want and need what you have to sell, and the most efficient way to reach these consumers is to identify and influence the influencers – the men and women of every online community who are popularly understood to be the most credible and reliable members.

Obviously, there is no way there can be a one-to-one conversation with everyone on the Internet. The ultimate goal of online marketing and online brand promotion is to accurately target your marketing message directly to the people who want and need what you have to sell.

The most efficient way to reach these consumers is to identify and influence the influencers – the men and women of every online community who are popularly understood to be the most credible and reliable members.

To reach the influencers one must break the Internet down into communities and conversations, then breaking it down further into influencers and opinion leaders, and then delivering a marketing message that is appealing enough to pursuade these influencers to tell their friends, co-workers, and families.

Blogger Relations

Chris Abraham — Sun, 24 Dec 2006 18:38:06 +0000

Being open and authentic is step one of who you are, step two is being available to respond to questions, comments, and criticism.

Markets are conversations. Conversations are two-way. Since you are what you do and say online and since you will be judge on your reputation and follow-through, it is important.

To reach the influencers one must break the Internet down into communities and conversations, then breaking it down further into influencers and opinion leaders, and then delivering a marketing message that is appealing enough to persuade these influencers to tell their friends, co-workers, and families.

Online Advocacy

Chris Abraham — Sun, 24 Dec 2006 18:31:32 +0000

Online advocacy requires joining the conversation already happening online as an opinion leader. Becoming an opinion leader online requires becoming part of a community – being invested and engaged.

Markets are conversations. Conversations are two-way. Since you are what you do and say online and since you will be judge on your reputation and follow-through, it is important.

Being open and authentic is step one of who you are, step two is being available to respond to questions, comments, and criticism.

Becoming an opinion leader online requires becoming part of a community – being invested and engaged.

To reach the influencers one must break the Internet down into communities and conversations, then breaking it down further into influencers and opinion leaders, and then delivering a marketing message that is appealing enough to persuade these influencers to tell their friends, co-workers, and families.

Transparency is the New Black Ops

Chris Abraham — Wed, 28 Jun 2006 10:35:11 +0000

Transparency is what I teach my blogging students. The best way to build brand as a blogger is to be authentic, conversational, honest, and consistent.

Disclose who you are. Ask for what you need. Give more than you take. Get your agenda right out there.

Markets may be conversations but without building true relationships and investing in a community openly, honestly, and transparently, conversations will not mature into anything real, both durable and connected.

Abraham Lincoln was right, “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.” Why fool anyone at all in the first place?

I don’t believe the risk-benefit analysis of marketing, PR, and public affairs black ops is ever worth it.