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I have been pinned by the coverage of #leweb down in Paris on Twitter, especially during all of the excitement as Dr. Helen Fisher talked about sex, attraction, and falling in love. So, since everyone else has been taking the Chemistry love personality test, I thought I would do the same. So, with no further ado, here’s my results. Is any of is surprising? You, too, can take the test for free (and sign up, as a result) over at Chemistry.com

Hello Chris,

Welcome to your Chemistry Profile. The following analysis is based on your responses to our questionnaire. Your results identify your major and minor personality types, as well as the types with whom you’re likely to be compatible.

Your Major and Minor Personality Types Characteristics of all four personality types can be found within each of us, but there is almost always one personality type that is dominant. We call this the major personality type. The Chemistry Profile also identifies your minor or secondary personality type. You exhibit some aspects of this personality type, though not to the same degree as with your major type.

• Your major personality type = Director
• Your minor personality type = Negotiator

You are a DIRECTOR/negotiator You are an innovator. You are an inventive, thorough, independent thinker with a deep interest in how the world works. You quickly grasp patterns and relationships. And when you focus on a particular work-related or social puzzle, you often come up with novel theories and ideas about it. You have a strong need to achieve. You want to make an impact on the world. And with your aptitude for theoretical thinking, your investigative rigor, your logic and your determination, you are likely to win the honors your hard work deserves. You are a complex person, outwardly assertive, logical and intellectual, yet likely to see the many sides of an issue, feel deep sympathy for others and enjoy the spiritual as well as the concrete. You can be friendly, insightful and eager to please. These attributes, combined with your love of challenges and knowledge, make you an exciting, and at times, very sensitive companion.

How your personality breaks out

Explorer – 23% of your personality - Known for high energy, high creativity and spontaneity. Seeks novelty, risk and pleasure. Intellectually curious and not easily swayed by opinion.

Builder – 19% of your personality - Usually very popular. Deep attachment to home and family. Calm demeanor and low anxiety. Often consistent, loyal and protective.

Negotiator – 27% of your personality – Excels at seeing the big picture, long-term planning and consensus building. An intuitive thinker who is flexible, verbal and socially skilled. Imaginative, empathetic and nurturing.

Director – 29% of your personality – Daring, original, direct and inventive. A non-conformist. Skilled at abstract thinking and short-term planning. Often assertive and quite competitive. Tough-minded and efficient.

Dating Tips for Directors

• Not everyone is as direct, focused and “to the point” as you are. So make sure you give potential partners the time they need to express themselves. You will probably be surprised at their logic and intellect.

• Your competitive spirit is useful in the office but it doesn’t work in dating–unless you find someone who likes to challenge and debate. When that happens, go for it. Otherwise, try to listen actively.

• Aim at investigating some of the “grey areas” during an invigorating conversation. Much of the world does not see in black and white.

• Separate work from play. Try to get your assignments out of your mind while on a date—so you can truly enjoy your “down time” with a partner.

• Make sure to schedule enough time to get to know someone.

• Try looking directly into the eyes of your partner during a conversation; many people find this “anchoring gaze” a powerful form of intimacy.

I just spent some time setting up my own CokeTag for my Facebook Profile after hearing about it from CC Chapman.

What I like about it is that it isn’t nefarious. One just sets it up to reflect one’s interested, passions, properties, and there you go! There’s a lot of fun there because you can set up the CokeTag to reflect who you are, instead of just biting everyone and sucking their blood. So, I chose to reflect myself through my favorite TV shows, movies, sites I own, sports I do, and my favorite foodie sites. Then, after you install the CokeTag application, set it up, and so forth, you can start grabbing other people’s CokeTag or you can even check out who is checking you out via the Click Tracker. At the end of the day, I don’t have the vision for the CokeTag application; however, CC does and so here’s what his vision is,

“Trying to make people realize how kick ass this would be for musicians to create a CokeTag and then fans can take it and share it on their sites. or a brand could.”

Here’s the Social Media News Release for the campaign…

Coca-Cola Launches CokeTag Facebook Application With Olympic Tie-In

 

CokeTag Application Empowers Anyone to Promote Themselves and Their Interests With a Do-It-Yourself, Portable Application.

June 6, 2008

Facts

What is a CokeTag?

• A CokeTag is a personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.
• Empowers users to bundle links to on- and off-Facebook content in an attractive convenient package, which is associated with and accessible from their Profile or Fan Pages and shared via Facebook private messages or Wall posts.
• Coca-Cola released CokeTag to provide an engaging and relevant online experience for consumers. The useful application is another way that Coca-Cola is leveraging innovative technology and social media to reach consumers where they are increasingly spending time online.
• One of the first uses of a CokeTag will be to promote the we8 recording artists. we8 is an artistic and cultural exchange, uniting eight of China’s most exciting artists and design firms with eight of the West’s most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open from East to West. The we8 program is being launched as part of The Coca-Cola Company’s 2008 Bejing Olympic Games marketing activities.
• The CokeTag application is being launched as a beta. Among others, the goal is to watch, listen and learn from consumers to determine how the community wishes to use the application and to gather suggestions on how to improve it as it expands outside of Facebook.
• The Coca-Cola Company aligns itself with delivering the promise of a cross-platform web experience, consistent with Coke’s brand value of bringing people together for social connections across cultures.
• CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, which is an advertising technology company that is pioneering a new approach to social networking, online marketing and publishing.

Benefits and Features

• Includes a self-service editor that puts the creator in control of the CokeTag content and skin.
• Every CokeTag packs several levels of easily navigated, expandable menus in a stylized, compact design that allow visitors to instantly navigate to specific content that they are interested in and want to see more about.
• The built-in click tracker lets creators know every time someone looks at their CokeTag and which links they visited. This data is only viewable to the creator of the CokeTag.
• Sharing and posting features facilitate viral distribution via highly targeted personal networks for friends and fans.

Distribution

• Initially built for Facebook, the plan is to allow for a CokeTag to live beyond those walls and will soon be available across OpenSocial sites (i.e. MySpace, Bebo, etc.) and eventually to the greater Internet on Blogging platforms and elsewhere. The goal is to empower users with ubiquitous Web distribution for sharing the information that matters to them and maintaining it one place.
• Facebook users can add a CokeTag to both their personal profile as well as to any Facebook Fan Page. This opens it up so that a company, band or special event can build a CokeTag full of links about them and then fans can take that CokeTag and add it to their own profiles.
• Current Facebook distribution options includes:
  • Create and post your CokeTag on your personal profile page
  • Create and post a CokeTag to any Facebook Fan Page you administer
  • Grab and post any CokeTag that you discover on to your own personal profile
  • Send a CokeTag as Facebook e-mail attachment
  • Post a CokeTag as a Facebook Wall post

Quotes

Attributed to Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company :

“The Coca-Cola Company’s social networking approach has been one of very sincere respect for the communities we participate in. We prefer to politely enter and let the already existing ecosystem help guide us in the right direction as we continue to learn what works best for our brands.”

“I’m excited about the CokeTag program, because while we are starting small and simple, we look forward to quickly growing it beyond Facebook with feedback, advice and counsel from consumers.”

“While Facebook may be the starting point for CokeTag, it is only the beginning. We are excited to be working towards the potential of expanding the use of the CokeTag application throughout the web and we are now working on the best way to leverage the OpenSocial platform. We are looking forward to the day when anyone could potentially create a CokeTag and have it on all of their social network profiles and their blog and only have to worry about updating it in one place. That excites me.”

“We made a distinct decision not to overly brand this application.  We want this to be a helpful utility that connects consumers in a way that is all about them, not us.”

Attributed to David Sidman, Founder & Chief Executive Officer, Linkstorm:

“Coke is the inaugural partner of our Portable Universal Profile (PUP™) platform for social media. Their vision and commitment have brought the platform to life in the form of a CokeTag. The platform is a unique way for brand marketers and advertisers to add great value to social media users’ experiences with a fun, unobtrusive and useful tool.”

“Unlike many other social media marketing programs which force themselves between the users and what they really want to be doing, the PUP enables the brand to become a conduit for user communications.  The brand message can be as subtle as the sponsor and its community may wish, but the application is designed to enhance the user experience of connecting and sharing with friends without intruding”

Multimedia

In addition to the website, www.coketags.com ,we have assembled the following links and multimedia that will assist you in informing others about the application.
IMAGES

• Musician / Band CokeTag
• Sci Fi Fan CokeTag
• Causes CokeTag
• Triple CokeTag Shot

• CokeTag Logo
• Coca-Cola Banner
• The Coca-Cola Company Logo

• Linkstorm Logo

• CokeTag Facebook Application Page
• we8 Fan Page

• http://del.icio.us/coketags

About

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company’s unique ad enhancement technology significantly improves performance of all online advertising and improves user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson and Jim Rutt.  For more information, please visit www.linkstorms.com

Contact Info

Contact:	C.C. Chapman
Phone:	508-241-1062
Email:	cc@theadvanceguard.com
Website:	http://www.theadvanceguard.com

Tags & Sharing

Coca-Cola | Coke | CokeTag | CokeTags | Facebook | Facebook Application | Widgets | Social Media | we8 | Linkstorm

A dear friend, who will remain nameless, enjoyed the lucky blessing of the bite of a wild rat while indulging in blatant noblesse oblige. Will he go mad from rabies?

Are wild rats ever found to carry rabies?

Very few rats infected with rabies have ever been found in the United States. Winkler (1973) reviewed the literature on rodent rabies in the United States. He found that during the 18-year period of 1953 and 1970, a small number of rabid rats (39 rats) were found in the United States. The numbers were extremely small: only 11 rabid rats were found in the U.S. during the three year period of 1953-1955. The number of rabid rats declined during the period of time covered by the review, and by the three year period of 1968-1970 only 2 rats were found to be rabid. This decline in the number of rabid rats is probably due to an improvement in diagnostic techniques which led to fewer false positives.

In other countries, no rats were found to be infected with rabies in surveys of wild rat populations in Sri Lanka (Patabendige and Wimalaratne 2003), Poland (Wincewicz 2002), and Bangkok, Thailand (Kantakamalakul 2003). In Thailand, 4.7% of Norway rats (9 rats out of 192) were found to be carrying rabies (Smith et al. 1968).

Have rats ever caused rabies in humans?

Rats and other small rodents have never caused a single case of human rabies in the United States (CDC).

A very few cases of humans infected with rabies by rats have been reported in countries such as Poland, Israel, Thailand and Surinam. In Poland, out of 9,998 cases of human rabies from 1990 to 1994, four were caused by rats (0.04%), while the vast majority were caused by foxes (Zmudziñski and Smreczak 1995, described in Wincewicz 2002). In Israel, one case of human rabies was caused by a bite from a small rodent — possibly a rat or mouse (Gdalevich et al. 2000). In Thailand, out of 7,000 human rabies cases reported each year, 1% are caused by rat bites (Kamoltham et al. 2002). The majority of rabies cases in Thailand are caused by dogs (86.3%) (Pancharoen et al. 2001). An outbreak of paralytic rabies in children in Surinam was attributed to rat bites (Verlinde et al 1975).

Why is rabies so rare in rats?

The answer is unclear. Currently, it is presumed that rats are so small that they almost never survive the attack of a larger rabid animal, like a raccoon, skunk, or fox.

From Wikipedia:

The Darfur Conflict is an ongoing conflict in the Darfur region of western Sudan, mainly between the Janjaweed, a militia group recruited from local Arab tribes, and the non-Arab peoples of the region. The Sudanese government, while publicly denying that it supports the Janjaweed, is providing arms and assistance and has participated in joint attacks with the group. The conflict began in February 2003.

The conflict has been described by the Western media as “ethnic cleansing” and “genocide.” In September 2004, the World Health Organization (WHO) estimated 50,000 deaths in Darfur since the conflict’s beginning, mostly by starvation. In October, the organization’s head gave an estimate of 71,000 deaths by starvation and disease alone between March and October 2004. While a recent British Parliamentary Report estimates that over 300,000 people have already died[1], the United Nations estimates that 180,000 have died in the past eighteen months of the conflict [2]. More than 1.8 million people had been displaced from their homes. Two hundred thousand have fled to neighboring Chad.

Although the large majority of resultant refugees are non-Arab black Africans fleeing Arab Janjaweed attacks [3], there are also Arab victims and non-Arab perpetrators. In addition, both sides are largely black in skin tone, and the distinction between “Arab” and “non-Arab” common in Western media is heavily disputed by many people, including the Sudanese government. Moreover, these labels have been criticized for sensationalizing the conflict into one of racial motivations, where some experts instead attribute the causes to competition between farmers and nomadic cattle-herders who compete for scarce resources. In reality, though differences in lifestyle, as well as Arab or non-Arab status seem somewhat superficial, they are the basis upon which the government has decided who shall suffer bombings, mass killings and systematic rape by its proxy militias. This violence has forced people to flee into the desert, on the order of hundreds of thousands. Accurate numbers of dead have been difficult to attain, due to the government’s efforts to cover up these atrocities.

In the summer of 2004, the U.S. Secretary of State, Colin Powell, travelled the refugee camps of Darfur with the Sudanese foreign minister. A team of American investigators stayed behind to interview people in the camps, and later, Powell testified before the U.S. Congress that genocide was being perpetrated in Darfur. The Sudanese government has denied claims that it is involved, though, Powell and his team found that the government is clearly and directly involved in committing the genocide. In addition to the Bush Administration, many others, such as Senator John Kerry also denounced it as a genocide. [4]

The UN, prior to the 2004 Indian Ocean earthquake, called the Darfur conflict the world’s worst current humanitarian crisis. However, intervention by the UN is unlikely as the governments of key members of the Security Council are pragmatically and ideologically constrained in their ability to respond to the conflict. The Russian government, with its weakened economy, struggles to meet its internal security dilemnas regarding its persistent border conflicts. United States force deployments in Iraq and elsewhere make intervention a difficult proposition. The United States also faces difficulty stemming from its commitment to the peace process ending the Second Sudanese Civil War, which it fears may be derailed. Finally, setting up No-Fly Zones is logistically difficult considering the remoteness of Darfur, the lack of infrastructure in potential airbase neighbors, and the issue of airspace rights for flyovers to Darfur from other neighbors.

Moreover, in both of these nations, along with Britain and France, a strong lobby exists opposed to intervention in countries whose internal strife is not clearly related to the nation’s own interest (America and France having suffered demoralizing losses in Vietnam, as well as in Somalia and Algeria, respectively). The lack of capable foreign peacekeepers during the Rwanda and Liberia crises is a more recent example.

Those who have committed war crimes and crimes against humanity in the region on all sides of the conflict will probably be held accountable. However, it is currently undecided whether prosecution will commence via the International Criminal Court, or via a provisional tribunal, such as the one used after the ethnic conflicts in Rwanda and in the Balkans. The Bush administration currently opposes the ICC option and supports the special tribunal mechanism.

I thought I would share my Chemistry Profile since my time is up on Chemistry.com and I want to see if you, gentle reader, think they got me right.

Hello Chris,Welcome to your Chemistry Profile.

The following analysis is based on your responses to our questionnaire. Your results identify your major and minor personality types, as well as the types with whom you’re likely to be compatible.

Your Major and Minor Personality Types
Characteristics of all four personality types can be found within each of us, but there is almost always one personality type that is dominant. We call this the major personality type.

The Chemistry Profile also identifies your minor or secondary personality type. You exhibit some aspects of this personality type, though not to the same degree as with your major type.

Your major personality type = Director
Your minor personality type = Negotiator

You are a DIRECTOR/negotiator

You are an innovator. You are an inventive, thorough, independent thinker with a deep interest in how the world works. You quickly grasp patterns and relationships. And when you focus on a particular work-related or social puzzle, you often come up with novel theories and ideas about it.

You have a strong need to achieve. You want to make an impact on the world. And with your aptitude for theoretical thinking, your investigative rigor, your logic and your determination, you are likely to win the honors your hard work deserves.

You are a complex person, outwardly assertive, logical and intellectual, yet likely to see the many sides of an issue, feel deep sympathy for others and enjoy the spiritual as well as the concrete.

You can be friendly, insightful and eager to please. These attributes, combined with your love of challenges and knowledge, make you an exciting, and at times, very sensitive companion.

E-Explorer – 21% N-Negotiator – 25%
B-Builder – 22% D-Director – 29%

How your personality breaks out You Matched with Compatibility Rating Explorer – 21% of your personality Known for high energy, high creativity and spontaneity. Seeks novelty, risk and pleasure. Intellectually curious and not easily swayed by opinion.

Builder – 22% of your personality Usually very popular. Deep attachment to home and family. Calm demeanor and low anxiety. Often consistent, loyal and protective.

Negotiator – 25% of your personality Excels at seeing the big picture, long-term planning and consensus building. An intuitive thinker who is flexible, verbal and socially skilled. Imaginative, empathetic and nurturing.

Director – 29% of your personality Daring, original, direct and inventive. A non-conformist. Skilled at abstract thinking and short-term planning. Often assertive and quite competitive. Tough-minded and efficient.

Universal Personality Traits

A globally accepted consensus of the five basic personality traits. People with a HIGH degree of the following traits generally get along well with the personality types highlighted below.

Extravert Friendly, talkative and outgoing. Often takes on leadership roles. Comfortable around others, especially large groups.

Agreeable Easygoing in nature. Can be tolerant and accommodating of others. Interested in creating harmony and building consensus.

Conscientious Determined to meet or exceed stated goals. Disciplined and extremely focused at work. Not easily distracted.

Open to New Experiences Interested in innovation, experimentation and new solutions. Willing to try new experiences. Creative, original thinker.

Emotional Stability Strong and steady, not easily upset. Level-headed in response to unforeseen changes or problems. Calm and collected.