Thank you to Angela at Lost Property at the Lost Baggage/Luggage office at Reagan National Airport (DCA) and the lost property and lost and found folks in Philadelphia for taking the loss of my treasured Lenovo ThinkPad x61! Within a couple hours of leaving my laptop in the seat back of seat 14A on the red eye flight from San Francisco (SFO) to Philadelphia (PHL) — I guess I was grogged-out — they had discovered it, called me to let me know, secured my FedEx number, and here it is at 0900 the very next day, merely 24-hours later. Again, thank you US Airways. I will never forget this — it is the little things, guys, that make loyal customers!

Last week Thursday morning, I participated as a social media PR expert and panelist in a very cool Bulldog Reporter PR University audio conference entitled Beyond Twitter PR. Here’s some information on the call-in audio conference:

8/28/08 – Beyond Twitter PR: The New Rules of Crafting a Powerful, Cost-Effective Social Media Strategy

New media communications, social media optimization, Web 2.0 marketing, Facebook publicity, even Twitter PR. No matter how you tag the movement—it’s clear today’s engagement media and online channels from blogs to online video to social networks and even virtual worlds are bonafide communication tools. Practitioners who can master these mediums and create PR-driven social media strategies that generate real results for clients and companies alike—are sure to rule the integrated and digital marketing mix (and budget). Join Bulldog Reporter’s exclusive panel of the nation’s foremost experts successfully practicing in the nexus between PR and exciting new technologies to learn how you can beat the competition and successfully incorporate Web 2.0 tools into traditional PR programs. If you’re new to the social media revolution and its impact on communications, this is one call that will bring your work (and career trajectory!) up to speed. If you’re already incorporating social media and Web 2.0 techniques into your PR programs, this 90-minute, intensive call is a sure way to take your online efforts to the next level and position your team, client or company well ahead of the competition, while engaging consumers, customers and public in exciting, productive and profitable new ways.

It was a very amazing speaker panel:

Kate Laufer, Senior Public Relations Manager, North America, Beam Global
Spirits & Wine
Paula Berg, Manager, Emerging Media, Southwest Airlines
Doug Hay, CEO, Co-Founder, Expansion Plus
Susan Getgood, Principal, GetGood Strategic Marketing
Chris Abraham, President/COO, Abraham Harrison

If you like what you read, you are welcome to listen to the event by either ordering the conference CD or by requesting it on demand.

I have started doing a lot of traveling and I think that shipping stuff around via UPS or FedEx is a much better idea than checking luggage, especially if it is domestic and since carriers are beginning to charge for the privilege of losing or misplacing your luggage. This is via AARP:

Now that airlines are charging for checked bags, you might want to consider shipping them ahead, using a ground service like FedEx or UPS. Most big airlines now charge up to $25 one-way to check a second bag, more for additional or overweight bags (see Sky High Luggage).

Sending a 26-inch, 40-pound suitcase from Manhattan to downtown Chicago costs about $25 on FedEx, $27 by UPS; from Manhattan to downtown Los Angeles, about $41 on FedEx, $49 by UPS. A bag weighing 55 pounds shipped from New York to Miami Beach is about $39 on FedEx, $43 by UPS. The same “heavy” bag could cost $50 to $100 on some airlines.

Shipped baggage is tracked and takes two to four business days to arrive, so you’ll need to pack in advance if you want your things to be there when you arrive. But, just think, you won’t have to drag bags around the airport, wait in lines to check them, hang around the carousel—or worry about lost luggage. To calculate your own shipping costs, visit FedEx.com and UPS.com.